CRO.CAFE English

What are the 'gaps' that experimentation tools don't (or can't?) tell us about when running experiments and making decisions? Today I talk about this with Georgi Georgiev, creator of Analytics-toolkit.com and author of the book "Statistical Methods in Online A/B Testing".

Show Notes

Shownotes: cro.cafe/podcast/why-statistical-knowledge-is-still-crucial-when-running-experiments

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Creators & Guests

Host
Guido X Jansen
As a cognitive psychologist and award-winning CRO specialist, Guido has worked with global e-commerce companies such as eBay, Heineken, Sara Lee, ING, Randstad, Sanoma and Jacobs Douwe Egberts to turn their data and insights into continuous business growth.

What is CRO.CAFE English?

Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between.

Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game.

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