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It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.
Robby: You're listening to the Brand
ED Bullet from the Brand ED Podcast.
Four freaky fast Friday wins to
get you going for your weekend.
Let's go.
Win number one, something to try.
Features in your favorite
apps or tools are great, but
only if you know about them.
Now you probably already know about
Dropbox and it does cloud storage and
file sharing, but there are several
killer features tucked under the Dropbox
hood that you may not know about.
Here are a few of my favorites.
Dropbox transfer, lets you
send large files to anyone.
You can add a password, an expiration
date and you can brand it like you.
I'll put an example of Dropbox transfer
with my own branding in the show notes.
Check that out.
Another feature Dropbox
offers is a File Request.
This lets you request files from anyone.
They don't even need a Dropbox account.
Collect them right in your Dropbox.
That means no more clients
emailing you, documents, pictures,
files, folders, et cetera.
That will all appear
in your Dropbox folder.
Dropbox backup allows you to
back up your entire computer.
You get everything on Dropbox.
That way, if your laptop fails, you
can get to all of your documents.
Everything you need immediately.
from the cloud.
Smart sync from Dropbox.
Let you stop worrying about storage
on your laptop, simply right.
Mouse click to make any
file or folder online only.
That way it's not hogging up space.
A few other features
you may not know about.
You can request an add signatures
to documents with Sign from Dropbox.
And there's a new beta feature
in Dropbox called Dropbox Dash.
It allows you to search all of your
apps, all of your tabs, all in one place.
Which of those features most interests
you or which one did you not know
about if you're a Dropbox fan?
Win number two, something
a client recently asked.
This question came up in
a business coaching group.
I lead called a mastermind.
The question was posed.
Hey, how do I know if I'm
headed in the right direction?
Now I shared two paradigms to
help my friend self identify
where the challenge was.
I asked, is this a direction
problem, or a destination problem?
You see a direction problem is when you
have the right steps, but the wrong order.
You don't get where you want
to go, and that leaves you
frustrated by the lack of results.
Now a destination problem is where you
have the right steps and the right order.
But they're based on the wrong
reasons or the wrong motives.
What happens is you get somewhere,
but you don't like the destination and
that leaves you filled with regret.
What's your challenge, as you think about
your business in the coming year, is it
a direction problem, the right steps in
the wrong order or a destination problem--
you know, the steps, but you're not
sure that's where you want to wind up.
Win number three,
something to think about.
It's easy to think that failing when
you try something in your business
is way more dangerous than success.
I'm very aware of my fear of failing
when I try something new in my
business, but I give very little
thought to, "What happens if this thing
I'm trying is actually successful?"
Sometimes I need to ask the question,
"What's going to happen inside of me if
this thing is actually wildly successful?'
So I wrote this down in my
journal recently, I've come
back to it several times.
Quote, "It's too easy to fail while
succeeding and lose while winning."
Win number four, something personal.
I'm prone to race into advice, giving.
And think, well, that's what
my clients are paying me for.
And that's how I justify it.
But I'm making a concerted effort to try
to bite my tongue and ask more questions.
And I'll have to admit
it is very challenging.
It is so much easier to give
someone the answer; to think,
"Well, aren't, they lucky to have
run into me and all of my answers.
"
The reality is my main job is to help
identify the correct problem; to help
them ask the right question, to help guide
someone to his or her best next step.
So I'm challenging myself to ask five
more questions before I back up my
dump truck of advice and let it rip.
I'll keep you posted how it goes.
What do you do to stay more curious
and give less advice on your own
consulting or coaching calls?
I'd love to know.
. Thanks for joining me on this
episode of the brand Brand ed bullet.
Good news.
You don't have to scroll
through the show notes to find
the links to any of the apps.
apps or other wins.
mentioned in this episode.
Instead, just hop on my email
list and you can get these
four wins right in your inbox.
Just go to Robbyf.com/friday.
That's R O B B Y F.com/friday.
I'd also love your help getting
this into the hands of more people.
So go and leave a review on
apple podcast and then share.
Share this episode with somebody you love.
Feel free to DM.
On me on instagram and share which when
was your favorite from this episode.
Have a great weekend and go
and build a life-giving brand.