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Ad Speaks Houston takes you behind the scenes with the people and programs that make the American Advertising Federation - Houston Chapter (AAF-Houston) one of the top Ad Clubs in the country. Great conversations about how this club reaches a broad base of multi-cultural creatives and marketing professionals, and how it continues to lead the way in membership and growth.
Well, hey there, and welcome back to Ad Speaks Houston, the multiple ad award winning podcast giving you the inside scoop on Houston advertising and marketing ranked in the top 20 of advertising podcasts and available on your favorite podcast platform. Created and produced by Radio Lounge, the American Advertising Federation Houston chapter at aaf-houston.net. And we're gonna call this one Why Print Still Matters. Check out the conversation we had with Signature Aspen. Signature Aspen.
Ray:What is Signature Aspen? It's helped businesses bring their brands to life for nearly a century, offering everything from commercial and digital printing to eye catching large format graphics all under one roof. I like that aspect. Their family owned shop in Northwest Houston means faster turnarounds, consistent color, and that warm Lone Star State service you expect. I expect that in in Texas.
Ray:Absolutely. Whether you need a small run of brochures or banners big enough for the rodeo, they have you covered. That signature Aspen. And Beverly Hack, came in from okay. You you you should get a prize for the long distance drive.
Ray:She is in from Tyler, and you know where that is. That's way up there. Okay? But she's here in Houston, and, we're so happy that she's able to join us here, you know, for AdSpeaks Houston. Hi, Beverly.
Ray:How are you?
Beverly:I'm good. How are you, Ray?
Ray:I'm great. It's fun that we're able to talk with you, you know, between Patty and Joni, and they really hooked you up with the American Advertising Federation as well too. And you guys were there in a beautiful presentation glory
Beverly:Absolutely.
Ray:Back in February of this past year. And, did did you have fun at the event? Was it a great event for you?
Beverly:Yes. It was great.
Ray:The American Advertising Foundation does so many great things, and that, of course, is the culmination. That's the big deal once a year that, one of the many things that they do throughout the year. So that was important that you were part of that as well too, and it was a beautiful presentation. You guys do so many so many so many different things. I mean, marketing communications, brochures, campaigns, target market list, acquisition, branded merchandise.
Ray:You do it all, don't you?
Beverly:We do.
Ray:So Signature Aspen has been around for a little while. A hundred years ago, things were different.
Beverly:Absolutely.
Ray:And Yes. We did not have the digital stuff for the ease of that. So Signature Aspen, over the past one hundred years, over the past fifty years, I understand the technique has changed and evolved in the way you do things, but the goal of the industry and what you do has not changed. Would you say that's true?
Beverly:I would. I would agree
Ray:with that. Absolutely. What do you think is the common thread there between, fifty, a hundred years ago up to today here in 2026?
Beverly:I I believe people still wanna touch and feel.
Ray:Oh, okay. Okay. Why? Why do you think that is?
Beverly:It makes a lasting memory more lasting. Mhmm. On digital, yes, you see it, and you forget it.
Ray:That's true. Yeah.
Beverly:It's onto the next onto the next. But with a printed piece, you you get to touch it. You get to feel it. You read it. You set it down.
Beverly:And it sometimes if they really like it, it's gonna stay there on the coffee table.
Ray:Yeah. I think that's an important aspect of, doing what you do. Make it make it iconic and memorable that people actually wanna put it on display and say, I got that from there.
Beverly:Yes.
Ray:And they want they have a story behind it. Exactly. As far as acquiring whatever it might be. Mhmm. But what are some of the most popular things, as we're here in 2026 that you guys get a request for?
Ray:I mean, maybe and I'll ask you some of the craziest things that you guys have gotten requests for as well too. But what what what's happening right now in the printing industry?
Beverly:I believe coming back you know, people say, oh, print is dead, but it's not, and it's never gonna be. No. And, you use it in combination with digital Yeah. And with all of your marketing. You know, you tie it all together, and and so it all makes sense.
Beverly:And you you touch them in different ways, different senses.
Ray:Mhmm.
Beverly:And it all comes back. When I first got into print over twenty years ago, and from what I understand prior to that, even more so was the plethora of paper that you could get.
Ray:Yes.
Beverly:And then, you know, all these sample books, and we had all kinds of choices when I first started in the industry. You know, you could get this paper or this paper, and then over time, it became a special order paper.
Ray:Oh, okay.
Beverly:You know, you you could look at the book and say, I want this one, but okay. That's gonna be a special order, and it's gonna take weeks to make the paper.
Ray:Why why why would it take weeks to do something?
Beverly:Because they would literally make it for you.
Ray:Wow. Yes. Special.
Beverly:Yeah. Special order. And now, like yesterday, I was actually at the office, trying to find a paper that I used probably ten years ago, and they still had it in the book, but now it's been discontinued.
Ray:Oh, okay.
Beverly:So now we're looking for that special paper to make a a book for a client of mine, to because they want that touch and feel. They want something different.
Ray:You know, it's interesting. There are so many different ways you can approach marketing through, through print, and and there's a lot of online stuff out there today. We're not gonna talk about all of the options there. But when we did an order for business cards, I wanted something unique and beautiful and different. Mhmm.
Ray:Again, the touch and feel type thing. It was somebody so that when you handed it to somebody, it was like, oh, that's that's kinda cool.
Beverly:Mhmm.
Ray:I like that.
Beverly:Mhmm.
Ray:You know, you've been doing this for a couple of decades in the printing industry, which is so cool. What major technological advancements, I guess, have transformed your industry? Has it been easier, or what are the adjustments that you guys have made?
Beverly:You know, originally, we had sheep fed presses. Mhmm. Then, we didn't get rid of our sheet fed. We added the digital, though. Yeah.
Beverly:So the the quicker, shorter
Ray:Yeah.
Beverly:Runs. And then the biggest thing for me was, when we did digital proofs.
Ray:Okay.
Beverly:Originally, when I started, back in the day, we would have to have hard proofs and run those hard proofs to the clients to get their approval. We couldn't send it via email. Okay. And so that cut down a lot of my travel time. I had one client, fellowship of the woodlands.
Ray:Mhmm.
Beverly:And they did their bulletins, their weekly bulletins. And we'd get the files Wednesday
Ray:Mhmm.
Beverly:Afternoon, evening. We waited till they came in, and we would Prepress would go through them and print out the proofs, and I would then have to drive to fellowship the Woodlands to get approval. And then you know what? Oh, we made a mistake.
Ray:Oh, we have to change this. Right? Yeah.
Beverly:Yeah. And then you take another proof. And so Wednesdays became very late nights, and to get the final approval.
Ray:So in a way, it's been a beautiful transition, has it,
Beverly:with digital?
Ray:It has. Know, it's the same it's the same thing with, with with broadcast advertising, television, radio. Mhmm. I remember, producing TV spots when you actually had the the the videotape. And if you made a mistake, you had to go back and do it.
Ray:And now it's nothing more than go to the track, open up whatever, and fix it. Mhmm. It it it's become a lot easier, I guess. Right. In a roundabout way.
Ray:You know, the interesting thing about your industry, about the printing industry and, basically, is it parallels, you know, broadcast advertising. It's the same it's the same thing. Our industry has changed, making it a little bit easier to make changes and to be more responsive, to people's needs. And I I think is that a big deal being, quickly responsive? And I wanna tell you a story after this too as well.
Beverly:Absolutely. Yeah. I I I'm very diligent about that
Ray:Yes.
Beverly:With my emails, with my phone calls, getting right back in touch. Because if not, they move on.
Ray:Yeah. People expect that. You've got a problem with your car. You got a problem with your tooth or something like that. You don't wanna wait six weeks.
Ray:Right. Wanna get it fixed now.
Beverly:Right.
Ray:And get it done now. So you need to be responsive. And, yes, there are people who take advantage of that immediacy, but that's okay. We're recording this here on the June 30 coming up on July 4 weekend. And last year at this time, I'm in the Texas Radio Hall of Fame, and we responded to the the the Kerr County floods.
Ray:They happened on a Saturday. Mhmm. They on Sunday, we were creating, commercials, radio commercials for flood relief of funding and such. So Scripps approved on Sunday, recorded on Monday, and on the air at 10:00, on Monday, on all of the iHeart stations and all across the state of Texas as well. A quick opportunity to respond.
Ray:And, we also the the campaign was hugely successful, but the idea was that quick response. And I bet that's probably one of the key components of what you work with now. It's like, we we forgot to do this. We need this, like, soon. Right?
Beverly:Exactly.
Ray:Is that it was that a majority of your business like, oh, we forgot to do it?
Beverly:A lot is. We actually, did the festival Finn festival for FIFA.
Ray:For FIFA.
Beverly:Yeah. We did a lot of that. Okay. Large gram format print. And so, yes, of course, there's like, oh, we need we forgot to do this.
Beverly:We forgot to do this. So it was just constant constant turn quick turn.
Ray:I like that. Yeah. And I'm sure your clients appreciate that and rightfully rightfully so. And the fact that you can respond so quickly. What is the what is the biggest, aspect of your business?
Ray:What are you doing the most of these days?
Beverly:A lot of direct mail pieces. We do a lot of political mail.
Ray:Oh, of course.
Beverly:And, then my forte is annual enrollment, large companies that do the benefit packets.
Ray:Oh, you have seen a few of
Beverly:those. Yes.
Ray:We have. So that's that's a big part of it. You know, it's do do you do things like wraps and murals and things like that too? Talk about that. I think I found that interesting.
Beverly:Oh, I have this amazing story. My client in Methodist Church in The Woodlands
Ray:Mhmm.
Beverly:They, wanted to do a wall wrap, and they wanted the entire bible on this wall.
Ray:Okay.
Beverly:And we were like, oh my gosh. Sure. Who yeah. The entire bible on one wall.
Ray:Sure.
Beverly:Well, you can go by and see it. It's amazing. It's, 10 print.
Ray:Oh, is it really?
Beverly:It is.
Ray:You've made the, it must be a big building.
Beverly:It's a it's a two story wall, and I'm terrible at dimensions. But
Ray:K.
Beverly:You you don't realize what it is until you're on it. It just looks like it's kind of a gray
Ray:Oh, I like that.
Beverly:Yeah. And then you walk up on it, and you you're, like, reading. And our in our installer did an amazing job. First time we tried to do it, you know, we did samples to see, make sure everything is gonna line up. But and we did it on normal wall wrap.
Beverly:Well, it moved too much because that's what you want the wall. You want it to move, but it moved too much when you were trying to line up all these words. So we had to go to a different substrate and which worked great. And our installer would I mean, you you have to do it in sheets, and he would go across and and you had to line up the scripture all the way across.
Ray:Oh, sure. Yeah.
Beverly:Like, 40 feet or whatever that is.
Ray:So is it still up, or was
Beverly:it up? Yeah. It's permanent. Yeah. Yeah.
Beverly:Until we until they wanna take it down.
Ray:Well, I hope they never wanna take
Beverly:it down. I know. It's it's amazing. It's amazing.
Ray:Wow. Yeah. Okay. I I thought I had a great story. George Lewis is an illustrator from, New York.
Ray:He I want my MTV. He was he was big. And, he had a friend who was a fragrance person or a a clothing designer, I guess, And he wanted to get famous. So, in one day in Times Square back this is back in the seventies Okay. He bought a banner.
Ray:It was, I think, a $160,000 he paid for the banner for one day. And it said blank Lauren, and one of them was blank Hilfiger. And it was Tommy Hilfiger who was his client, you see. So in one day on a banner on in Times Square, tall, you know Mhmm. Couple 100 feet tall.
Ray:Oh, yeah. Was that and that was the day that you didn't have digital. You had Right. Literally a giant banner. It ran for one day, and then Tommy Hilfiger became famous for for what he does.
Ray:Wow. So the visual aspects of stuff. I I love the, I love the wall murals that that people are are are doing as well. You know, the the local artists that we have here. It's kinda cool.
Ray:You you you've gotta go to the website, and you've gotta see Signature Aspen stuff. They do so many so many different, things. And it's true of us as well as creatives in in advertising and marketing. In a digital first world, of course, we know about AI. Yes, we do.
Ray:Why do businesses really still believe, and I think you touched on it earlier, invest in in, in print and direct mail. I mean, why do why do you think they people are still interested in doing that?
Beverly:They want their name in front of people as often as possible. You know? Get it out of your mailbox, and, again, it's a touch and feel thing.
Ray:So, really, it it it goes back to the basics of of printing, doesn't it? And and the touch and feel, think, is a is a very important, aspect of what you do. Obviously, it's it is what you do. Where do you see growth opportunities in in printing and, as far as it relates to advertising and branding? Where do you see this industry going here in the next five, ten years?
Ray:I still see use of digital, but I don't ever think I see going away from, what you're talking about
Beverly:Right.
Ray:With the print aspects of that. You know, people people like to have audiobooks now, and they like to listen. Mhmm. But there's still something about going into a Barnes and Noble and smelling the paper and the ink and touching Mhmm. The book.
Ray:And I think maybe that's centric to what you guys do in the
Beverly:Oh,
Ray:absolutely. Before that. Do people emote that when they when they come to talk to you? They go, you know, I know I can do this digitally and everything, but it lacks something.
Beverly:Right. And and it's been I just actually went to a conference where they said, you know, yes, you can advertise with digital. But if you just do digital Yeah. You don't have the response rate that you do if you do print and digital. And you can do print by itself, and it's gonna be successful.
Beverly:But when you combine them, it's you're gonna get your bigger bang for your buck.
Ray:So it's very similar to what, you know, broadcast advertising. Let's do radio, for instance. Okay? There is now a digital element. We were looking at the iHeart app a little while ago.
Ray:It's pretty cool. It just means that you can reach more people in a better way Mhmm. In numerous ways of of hitting people with your message. How can a printing company like Signature Aspen, help a business create a consistent brand, across a variety of platforms that you guys offer? What do you guys do?
Ray:Say, I'm a company, you know, maybe in the oil and gas industry. What do people in that industry, how do they use Signature Aspen for, for, getting the word out kind of stuff?
Beverly:Working with marketing department, you know, you wanna touch again, you're touching everything, and it's not just print. We also do, logo wear.
Ray:Okay.
Beverly:And we do outdoor signage, and we do indoor signage. So it's great because we can do all those. We keep the colors consistent. You you may have a PMS color.
Ray:You may
Beverly:all of that is so important and to keep it consistent. And if we have we are doing all of that, you know it's all gonna look alike.
Ray:K. You mentioned PMS color. We were working with Moody Gardens for Iceland, which is an exhibit here on Galveston Island during the Christmas holiday. And we were working with, SpongeBob and Viacom, And you talk about accurate and this is Iceland. Okay?
Ray:Mhmm. You're working with ice carvers and people from Harbin, China, and you have Viacom in the tent making sure that those PMS colors are true SpongeBob yellow. It can't be anything else, and it's like, they're pretty so the same thing is is true in your industry.
Beverly:Absolutely.
Ray:You guys do, you say you've got a small organization that comes to you. Do you do, help them create a brand? We can. Okay. Absolutely.
Ray:That's important to know because a lot of I think a lot of people in business, especially in a smaller scale business, really don't understand the value of creating a brand that resonates and doing it the right way.
Beverly:Right.
Ray:You know, without without door advertising, a lot of advertisers don't get the fact that you can only see that billboard for a few seconds as you drive by. Mhmm. You cannot put everybody and your mother-in-law and the family dog and the phone number and the website and your and your, you know, your slogan. It doesn't work that way. So
Beverly:Right.
Ray:And and you probably run through the same things with folks. They wanna put everything out there including
Beverly:Right. And and you have to be gentle in explaining how, you know, you've got you it needs to pop, and it needs to be quick.
Ray:It's a believability, but that signature Aspen has a reputation for being experts at this. Don't they?
Beverly:Yes.
Ray:So that that helps a lot. How can a a printing company do you use any data services? I mean, you probably do for direct, engagement, I would assume. Mhmm. So I think that's an important element too.
Ray:How do you guys, handle stuff like that with data management and making sure that it's going out to the right ZIP codes and right eyes and ears?
Beverly:Well, we can we can, purchase a list. And you ask your client, okay, so who are you trying to target? Yeah. What's your what's your target market?
Ray:Mhmm.
Beverly:And, you know, it can be, I want everybody five miles from my location. Or it can be the senior adult living. Okay. I want anybody that's 60 anywhere in the city, you know, because I want them to come. I want them to sell their house and come live in our facility.
Beverly:So, you know, you target those different and and we can drill down on the list to get what they want.
Ray:That makes it much more accountable as far as the marketing spend. Oh, absolutely. Was just we're gonna we're gonna print, you know, 3,000,000 brochures, and we're gonna hand them out to everybody on the street. Right. Like, well, maybe that's not such a good idea.
Ray:Right. And the printing industry, I think it's important that you embrace that as well too because the broadcast industry is doing the same thing Mhmm. Television and radio Mhmm. With a specificity of of who's getting the message.
Beverly:Right.
Ray:So you guys are taking advantage of the same things
Beverly:Yes.
Ray:But on a print Going
Beverly:back to what has changed, one of the things is variable print. So we get this list, and it has your name on it, and we can make that, postcard or that brochure personalized. If you know Ray likes to drive a blue Chevy pickup
Ray:Mhmm.
Beverly:You can have Ray come see us. We have your blue Chevy pickup.
Ray:Oh, wow.
Beverly:And you can have that truck.
Ray:Okay.
Beverly:And you can change it. Well, maybe Beverly likes red.
Ray:You
Beverly:like blue, And it can be that variable on on the digital.
Ray:I like that, being able to drill down Mhmm. Because that that that does catch your attention
Beverly:Absolutely.
Ray:When things and and it has to do it in a legitimate way to make me believe, oh, you really want to engage with me
Beverly:Mhmm.
Ray:And and do that as well. How can a printing company become a strategic marketing partner, rather than just a print vendor say, oh, I need I need, you know, a thousand sheets of this to hand out to to something. So how do you how do you approach the marketing aspect of of helping people in this industry?
Beverly:Well, I think it's it's building that relationship, and and it starts with trust. Once they trust you
Ray:Okay.
Beverly:And you you start diving down a little bit. You know, you may only get them for one little project, but then you start asking, okay. What else do you do? How else can I help you? We've been able to do this for you.
Beverly:What else can we help you with? Is there another department that, you know, we need to talk to?
Ray:What do people say about Signature, Aspen? What you know, there's always there's always the brand out there, and the people perceive you. What what do your clients and and others say in this industry about Signature Aspen?
Beverly:That we do it right. And we and and if we don't get it right on the first time, and this is what I love about our, owner, president, CEO. He, will make it right. If you're if you're not happy with it, he he will make it right.
Ray:Wow. Okay. That's a rare thing in commodity in these days because normally, it's like, you know what? It wasn't exactly what you ordered, but, you know, live with it. Right.
Ray:You'll learn to like it. Right? Yep. Where do you see the the the printing, promotional products, visual branding industry, heading in the next decade? I mean, obviously, it's not going anywhere.
Ray:It's still gonna grow.
Beverly:Right.
Ray:But let's let's think about what's it gonna look like.
Beverly:It wasn't that long ago that we didn't you know, oh, you want me to wrap your car? You know? Or, you know, advertising on the the vans or the buses or whatever. It, you know, it used to be on the big buses, those big cardboard things you slide in.
Ray:Oh, yes.
Beverly:And now they're wraps. You know?
Ray:Yeah. They are.
Beverly:And and you every bit of that bus is real estate.
Ray:Yes.
Beverly:Yeah. In fact, you know, we actually wrap boats too.
Ray:You wrap boats?
Beverly:Mhmm.
Ray:And what do you what do they say when you wrap them? What's
Beverly:They well Advertising? It's, like, people who race boats. We wrap those boats with for them. We've done couple of those. It's crazy.
Beverly:I mean, literally, everything is real estate.
Ray:So wraps are a big deal these days.
Beverly:Oh, absolutely.
Ray:Well, think about that. Think about all the the the the cars and trucks you see, especially trucks like, plumbers and and people like that. I think it's a cool idea. Mhmm. And from what I understand, wrapping a vehicle or wrapping a fleet of vehicles is not as expensive as you think it would be.
Ray:Right?
Beverly:Exactly.
Ray:And that that's still mind blowing, the fact that you guys can do stuff like that. Mhmm. I think it's really effective as well too.
Beverly:And I actually have a friend who he sells high end cars. Yeah. And to get the color some people want
Ray:They'd wrap it instead.
Beverly:Yes. Isn't that crazy?
Ray:Give me a couple of one or two examples of some of the craziest things you have seen over the course of the past twenty years in your industry. Cool stuff. I know you mentioned the the the the entire bible on the wall. Right. I can't I can't imagine when that call came in that one day.
Ray:Yeah. We're a so and so church, and we'd like to have you print the entire bible on one wall of our building. It's like, alrighty then. And then we did
Beverly:You wanna do what?
Ray:But you did. And, hey. Where is this church at, by the way, Ted?
Beverly:It's the Woodlands Methodist Church.
Ray:Woodland. Okay. That should be a a tour stop on a a thing. You know?
Beverly:Absolutely.
Ray:Okay. Yeah. They have they have the ark in Louisville. You have the Bible on a wall at The Woodlands Methodist, Church as well too. So what are some of the craziest things you guys have done over the years?
Ray:Fun stuff. Oh, my. Unusual stuff.
Beverly:My client, had a vendor in the Dallas area. It's a boot company.
Ray:Okay.
Beverly:And they needed a point of sale. Yeah. Station showing their boots and their logo and everything. And, she came to me, and she's like, oh my gosh. Do can you do this?
Beverly:And I said, well, let me check. She said, they came back with something that looks like a child put it together. Oh. And they were very well known, but it was such a small project for them because they did large brands.
Ray:Mhmm.
Beverly:It's work boots. So Okay. We're in stores with that with their branded little point of sale, and it was everything from the the signage, and then we, did flags on the side and leather. We used leather from their boots.
Ray:You really? Yes. How cool is that?
Beverly:Yeah. Yeah. So it's very cool. So that that was unusual.
Ray:It's Texas. It's Dallas. It's boots. That makes absolutely total sense. So Signature Aspen is based here in Houston, but you probably work with clients all over the globe.
Ray:Right?
Beverly:Oh, absolutely.
Ray:Yeah.
Beverly:Yes.
Ray:Yes. And, you do so many different things. I mean, I can I could read you I could I could do the laundry list if we want, but quite frankly, just go to the website and see what they do? They got restaurant, hospitality, political, sports, retail, consumer, health care. Do you do those things that they stick on the floor too?
Beverly:Yes.
Ray:Do you? Mhmm. Are those popular these days? I think they're really cool.
Beverly:They really hit the market with, COVID.
Ray:Oh, yeah.
Beverly:That became very popular staying here. You know? They had the spaced out. But, yes, we still do them.
Ray:So that's that's to me a totally cool unique way of advertising. I love that. Mhmm. And what you need to do is you need to check out what Signature Aspen does for so many different things. Yeah.
Ray:Oil and gas, I'm sure, is a big part of your, and health care is a big part of your clientele and such. If somebody has a print project, they may be afraid to approach you because they may not think that, well, we're not worthy of working with you guys or something. No. No. But, but it's it's an important asset in in the overall marketing scheme.
Ray:And I think, and I and I think people get it. Mhmm. Even if they're doing a marketing mix, say they're doing television and they're doing broadcast and they're doing a whole bunch of other stuff. But the but the the things that you offer at Signature Aspen are, an important equation as well too,
Beverly:aren't they? I I look at it as my job is to make you look good.
Ray:Okay. I like that. And you like doing what you do,
Beverly:don't you? Absolutely.
Ray:Yeah. So we we'll do this a little bit longer.
Beverly:Oh, yes.
Ray:Okay. I think so. Signature Aspen is is great. They were here with the American Advertising Federation's American Advertising Awards back in February of this year and did an incredible job. Not surprised.
Ray:But, you know, I I think it's wonderful that we have a chance to get chance to meet you and know a little bit more about what what you guys do there.
Beverly:Yes. Thank you. I appreciate it.
Ray:Keep doing it. Okay?
Beverly:Will do.
Ray:And find out more. Go to Signature Aspen's website and find out more. Beverly, for making the trek down from Tyler
Beverly:Absolutely. To
Ray:meet with us today. But, yeah, I enjoyed the conversation. Thank
Beverly:you, Ray. I appreciate it.
Ray:So happy to get a chance to partner with Aspen for the American Advertising Awards earlier this year, and and thanks much for the opportunity to talk with Beverly about what she does and what is Signature Aspen. This is Ad Speaks Houston, the multiple ADDIE award winning podcast created and produced by Radio Lounge for the American Advertising Foundation Houston chapter ranked in the top 20 advertising podcasts. Subscribe to this podcast on your favorite podcast platform, and you'll never miss a new podcast. We also invite you to meet the people that represent District 10 of the American Advertising Federation. Check out Ad Tension, the podcast for District 10, and discover more about Add to Houston with their podcast called Ad Migos.
Ray:Until next time, thank you, thank you, thank you for listening. Add Speaks Houston is copyright 2026. I'm Ray Shillings.