The Off Market Mindset

In this episode of The Off Market Mindset, host Michael Riordan sits down with 21-year-old entrepreneur and real estate investor Godsheritage Adeoye—better known as Heritage—to break down what it really takes to build a brand, create leverage, and buy your first property while still in college.

This one hits different. Heritage isn’t just another content creator—he’s a brand architect. He’s building real estate entrepreneurs into online authorities by marrying storytelling with strategy, backed by a team producing over 200+ pieces of content a month. And oh yeah… he also owns multiple investment properties, all while navigating college and immigrating to the U.S. just three years ago.

Heritage opens up about:

How he bought his first property using Subto creative finance at 20 years old

Turning a $730 mortgage into a $1,300/month net cash flow

The mindset shift from “solopreneur” to scalable leader

Building a content machine that requires only 6 hours/month of your time

Why “you don’t have to be great to do great things” is more than just a quote—it’s a playbook

How being African, an immigrant, and young is not a limitation—it's his leverage

If you're a real estate investor, brand builder, or just someone looking to take imperfect action, this episode is your spark.

🚀 Listen in to learn:

The power of leverage and systems for scaling both media and real estate

How to structure your first creative finance deal (even if you're starting with zero experience)

Why branding isn’t optional anymore in real estate—and how to do it right

How reading, mentorship, and action transformed a college student into a dual-industry entrepreneur

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Creators and Guests

Guest
Godsheritage Adeoye
Godsheritage Adeoye — known simply as Heritage — is a 21-year-old Nigerian-born entrepreneur, real estate investor, and brand strategist redefining what’s possible for young professionals. After moving to the U.S. just three years ago, he immersed himself in creative finance and personal branding, quickly acquiring his first investment properties while still in college. A graduate with a background in computer science, Heritage leveraged his technical skillset and storytelling passion to launch a media company that helps real estate entrepreneurs build powerful, scalable brands online. His team now produces over 200 pieces of high-impact content monthly, blending marketing, automation, and authenticity. Rooted in the belief that “you don’t have to be great to do great things,” Heritage is a rising leader helping others take imperfect action and find leverage—both in business and in life.

What is The Off Market Mindset?

Exclusive Guest Interviews
your front-row seat to the real-world playbook of creative real estate investing. Each week, host Michael Riordan sits down with deal-makers who thrive outside the conventional mortgage box—think subject-to specialists, seller-finance pros, lease-option architects, note investors, master-lease tacticians, and more.

Behind The Scenes Stories
Pulls back the curtain on our guests creative real-estate deals, revealing the late-night negotiations, surprise setbacks, and clever pivots that never make the highlight reel. Host Michael Riordan walks you through real time situations to give you a first hand perspective into what creative real estate is really like.

Real Time Strategies
We dive into real transactions alongside investors who are knee-deep in the action, using creative financing to solve homeowners’ toughest challenges. Together we unpack every tactic—how they sourced the lead, structured the terms, and navigated the roadblocks—so you can see exactly what it takes to move a deal from problem to payoff.

Michael Riordan:

Welcome to another episode of the Off Market Mindset. My name is Michael Reardon, and I'm joined here by Heritage. He is 21 years old. He is a content creator, social media manager, but more importantly, he's a brand builder. So one of the great things about him is he doesn't just create content, he doesn't just help you manage your content, but he also builds that content around you and your story to help you build a brand in the process.

Michael Riordan:

Now, he's also a real estate investor. He got started by taking imperfect action and purchasing his first properties. And that's absolutely amazing being only 21 years old. Not only is he already an entrepreneur in one business, but he's doing it in two. So Heritage, I know I gave you a little brief introduction, but am I missing anything there?

Michael Riordan:

Is there anything else that you'd like people to know about you or your companies?

Godsheritage Adeoye:

Hey, boss. That is really, really good. I think that that sums that sums my my, what, twenty one ish years? In, five in, like, five minutes. Exactly.

Godsheritage Adeoye:

That's good. So, yeah, more context. My full name is God's Heritage, but I go by Heritage for short. I I'm an investor. I started from Germany's subsea community.

Godsheritage Adeoye:

That's where I learned all the tactics of investing, of buying properties, how to find a good deal, how to negotiate a deal, how to underwrite the deal. And from there, I was able to learn everything it takes to hop into the game of investing. So I took in perfect action just like just like Mike said. So I agree with Mike?

Michael Riordan:

No, Mike. Michael. Either way.

Godsheritage Adeoye:

Nice. Nice. Got you. Got you. So just like Mike said, I took in perfect action.

Godsheritage Adeoye:

I found my first property. I bought my first property last year in December. More context, this is 2025 right now. And I finished school, but my one goal was to buy one property before I finished college. That was my one goal.

Godsheritage Adeoye:

And of course, at the time, was a very daunting goal because, like, buying property, I'm a college kid. I always thought it was impossible. So I did more research. I took in perfect action. I'm here at right now with two properties, actually, and I just finished college last month.

Godsheritage Adeoye:

And now I'm doing the pivots into not like a pivot, but I'm merging my skills in media and business together to build a company to help real estate entrepreneurs build their brands on social media.

Michael Riordan:

Nice, man. Okay. And when it comes to brand building, like, obviously, with your main skill as being a brand builder, right, how do you focus on your own brand as well as developing and building other people's brands as well?

Godsheritage Adeoye:

Good question. Good question. I'll so that's that's that's actually tough. It's it's one of the toughest parts because for right now, I post I post three times a day. I post three times a day.

Godsheritage Adeoye:

My team is branding content. All collectively bring out, like, 50 pieces of content from our team every single week, like, 200 plus pieces every single month. So when it comes to, like, my own personal brand and at the same time, like, having clients working with them, helping them tell their story more, for me, it's, like, finding a mix between. So one thing I've learned to work well for me is to build a team of killers that are that are equipped, that I've trained. I've probably spent, like, at least two hundred plus hours at least training my team on just on just the things to do, my production team especially.

Godsheritage Adeoye:

So they mainly have all these skills required to build a brand for all the clients you work with. And I have my director, super smart guy. So he the the team mainly has been equipped with all they need to do to build the brands, to build the content for all the clients we work with. So what I do on day to day is just strategizing them. So that that helps me so much because all that I have to focus on is making more content, making more content, doing more sales, and then marketing, really.

Godsheritage Adeoye:

So long story short, like, my team manages the entire content production for all the clients we work with. I just oversee them if they if they have any fires or any major issues. Let's say if the world is about to end now, I'll definitely get into that.

Michael Riordan:

Yeah, yeah. No, I get you. And I guess what was it that made you decide to get into that industry?

Godsheritage Adeoye:

That's a that's a good question. So this this this has been something that I've wanted to do for a very, very, very long time. So it's it's the classic so picture me as the classic 12 year old that sees people posting content on YouTube and is like, I always have my YouTube channel. So that that 12 year old version of me was was birthed a long time ago, and I always wanted to do it, but I've always been scared of people judging me, people thinking I look funny, people thinking my head looks funny, or or or I I have I have gapped teeth or things like that. So the thing that really got me in was getting into this relationship space and listening to big men sort of, like, Casey Morby hammering down on the concept and the facts that we need to build our brands.

Godsheritage Adeoye:

And from then, it just it just really struck to me that, okay. What is the worst case scenario right now if I start beating my brand in 2025? I thought to myself, I wrote that down on my whiteboard, and I didn't ask myself, what is the what is the best case scenario, the worst case scenario, best case scenario? I read the exact thing on my whiteboard until now. I I look at a whiteboard every single day, and it's like the the best case scenario is the upsides.

Godsheritage Adeoye:

It it outgrew and outlasted the the downsides. So for me, it was a no brainer. And then I came so I started making content, like, more more proactively around, like, around, January to February, And then I hit another main roadblock because then I was more actively buying properties. I was outsourcing I was looking for properties to buy door door knocking, hunting, looking for deals, you know, directly in rest of life. And I would sit down on average for me to post out good content because content has to be quality and has to be has to have quality.

Godsheritage Adeoye:

So post massive amounts of volume, but also quality. I realized that to post the amount of volume I had to post to grow my content, to grow my brand, it took it took forever. It took twenty hours plus. So I then I just got obsessed with finding a way to make things more optimal. Optimize, optimize, optimize, optimize, optimize till eventually now where we finally found a way to optimize things to the point where it takes us six hours of of the talent's time, which is the investment.

Godsheritage Adeoye:

I think it's six hours of their time, and everything else is automated.

Michael Riordan:

Nice, man. Okay. And what made you come to that realization that, you know, if you want to be successful that you just can't do everything on your own? Because there's that multiple personality syndrome that everyone always gets when they start a business. And it's, you know, they have to be the marketer, they have to be the salesperson, they have to be the, you know, the businessman and the CEO.

Michael Riordan:

They have like basically, they're the CEO of themself and they're managing all these different personalities. Right? Like, at what point you say, like, I I need to stop this. Like, this isn't, you know, productive for me.

Godsheritage Adeoye:

Yeah. For for me, I had to understand what leverage truly meant and how to position myself to do the thing that brings the business forward the most. So, of course, I of course, I listen to Alex and Mosey, and I love business mentors. So as a young person, the only advice I could ever give to anybody that is young is have a lot of mentors. I believe you could be smart by just listening to smart people talk.

Godsheritage Adeoye:

So to answer your question, I had a lot of mentors, and they would always say that as an entrepreneur, there are 50,000,000,000 things you could do. Mhmm. Okay? 50,000,000,000 things, but only five of them are really important as a current phase to push the needle forward for a business. So, a, I spent a good amount of time learning and being able to, like, identify these five things that pushed the business forward, and I focused on those.

Godsheritage Adeoye:

Then I either deleted, delegated, or automated the other parts that were not really that were just busy work. So that's a big summary, just understanding leverage and knowing how to put your time into the baskets that push the business forward the most.

Michael Riordan:

Yeah. No. I totally And get that, that's spot on. Even within my own business, it's really just looking at what works, what doesn't work. Like I have an assistant, they do my social media for the same reason that you hired your team.

Michael Riordan:

The only difference is you're doing the social media and the brand building as a business for yourself and others. I just hired someone to do it for me just to, you know, help present myself out to the world. But, you know

Godsheritage Adeoye:

I think that's really, really good. I think that's really, really, really good. For me was for me, like, when I figured out the code for myself, instantly thought to myself, how can I teach this to more people? How can I help more people do the exact same thing? Because not everybody have nobody nobody has the time to hire an assistant.

Godsheritage Adeoye:

And I mean, there are other factors too. You have to train that assistant to get an experience. You have to watch over the assistant. You have to give detailed, specific feedback. Do this, do that, do the third to the assistant.

Godsheritage Adeoye:

And there's a high there's a high case if if you're also not experienced doing the same thing, you can't train someone to do something if you don't have to do the same thing. So then you have to learn to learn how to train. And the entire process takes so long compared to finding a professional that already has a track record for doing said thing and also is actively doing the said thing. Like for for most of you that I've seen that I've seen become very to work with us, they they always come from that kind of background.

Michael Riordan:

Oh, of course. Yeah. 100%. And just what you said is like either you know how to do it and you can train, or you find somebody that can do it for you. At the end of the day, I think that's the biggest obstacle for a lot of people is letting go of the old mentality that they can do everything on their own and not hiring somebody.

Michael Riordan:

As an example, I went to a conference one time, and when I went to this conference, you could stay in the hotel room that was in the building. You just walked down and you're at the conference, or you could stay in another place that's cheaper, right? With the old mentality of thinking, when I had gone to this conference, I remember, Oh yeah, well, I'm going to save money. Let me get another hotel that's like, dollars 100 So cheaper per I rented this hotel, it's $100 cheaper a night. I saved about $500 When I got to the airport, it was like $60 something to take a Uber to the hotel, and then I had to Uber to the conference every single day and stuff.

Michael Riordan:

So I thought about it and I was like, You know what? Instead of Ubering, I'm gonna rent a car. Well, I spent 60 something renting the car, and then I had to pay gas and everything else. I actually paid more money being cheap than I would have paid just renting the same hotel. So, and that's the employee mindset.

Michael Riordan:

And when you start thinking with a different mentality, that's when you really notice that you're starting to grow, right? And I never made that mistake again. And the best part is, as a business owner, another thing a lot of people don't think about is everything you do is a tax write off. Let's say that I was to hire you as my company that's going to handle my social media, anything that you charge me, I can write that off at the end of the year. It's a business expense.

Godsheritage Adeoye:

So

Michael Riordan:

some people see a negative when you look at it from another perspective, there's always the positive because now instead of, oh, I have to pay this money to build my brand and be successful, which you should want to do, right? It's, oh, I need to spend this money so I can build my brand, be successful, and at the end of the day it's gonna offset any income that I have so that way I don't have to pay so much in taxes.

Godsheritage Adeoye:

Yes, yes. And even on a small tangent, following up on something you said earlier, I think I think it makes I think for most young people, the entire, I mean, the entire, like, idea of the solopreneur phase, it's I think it's a phase that almost everybody has to go to. Because when I first started my business, I also went through that phase. So it it was the phase of where I started a business because I wanted to be called the CEO. I was like, anybody I talk to, I'm the CEO of this company, CEO of that company, and I always tell them was so much gleam in my face.

Godsheritage Adeoye:

Like, I'm a CEO. Respect me. You know what I mean?

Michael Riordan:

But Yeah.

Godsheritage Adeoye:

Thing I learned is that I I was doing that just for the just for the title. And when I learned that being a CEO means nothing, like, can be the CEO CEO of what CEO of yourself. Like, there there's really not much leverage there. So it got to the point where this new company of mine, do I structure the company? I mean, I'm the founder.

Godsheritage Adeoye:

I'm the CEO technically. I don't call myself the CEO. Yeah. In the company, on my LinkedIn, I'm the I'm the director director of operations in the company. So it's like, I've I've fallen in love with your work so much that I just I just do the work without without without its title, without having to say Mhmm.

Godsheritage Adeoye:

I'm a CEO. I lead a team of, like, eight people. No. I'm just I'm just a director. And there there are other directors in the company too.

Godsheritage Adeoye:

They're my director of productions. So it's like, there is there is no key head, but at the exact same time too, I'm able to, like, coordinate the entire team to to face a unique direction and help the most people.

Michael Riordan:

Well, dude, that's the really the biggest differentiator with anybody that's successful in business and anyone that's not is, you know, how much do you care about what you're doing? Because there's and I actually mentioned this in my last podcast episode, but there's a great keynote if you haven't heard and I think you'd benefit from it. It's called it's a keynote about core intentions by Frank Kern. And Frank Kern, are you familiar with who he is? No.

Michael Riordan:

So he's one of the founders of marketing. So he's basically he everything that is marketing and advertising today, he helped to create. And he talks about a story of core intentions where he said, well, you could do something and then you can do something for the right reason. You know, he said that he started the company one time. It was making millions of dollars every year.

Michael Riordan:

He had Ferraris and Lamborghinis, he had the mansions and all this other stuff, but he hated his customers and his customers hated him. So he said every day he had to wake up hating his life, hating his business, and he had all this money, but he didn't enjoy it. And the reason he didn't enjoy it is because he didn't connect with what he was doing and he didn't connect with the people that were doing it with him. Right? And then when he shifted his core focus and his core intention, he started doing things because it was something that he connected with.

Michael Riordan:

Of going for the money and the Lamborghinis and stuff, he said, hey, what can I do that I'm going to feel good about doing? And then once he started doing that, not only did he feel good about what he was doing, but he was actually more successful in that business model than he was with the previous. Right. And, you know, just imagine every day having to tell somebody that you're the CEO of a company and you just don't feel any enjoyment or any excitement from it, right? You're not actually helping anybody.

Michael Riordan:

You know, I I I would probably shoot myself. I can't even That would be fair. But yeah, man. I mean, what do you feel like makes you a effective leader when you talk about leading people, right, and leading your team, training your team? Like, why do you feel like you're effective at at that?

Michael Riordan:

That?

Godsheritage Adeoye:

That's a very good question. So, I mean, of course, I'm 21 years old. I don't know the ages of everybody on my team, but I could could bet bet a thousand dollars that I would either be the young no. Sorry. I'm not the youngest.

Godsheritage Adeoye:

My assistant, she's 19. So so I'm I'm probably the second to the youngest person on the entire team. And so, of course, leading a team like that, it takes it takes skill. So things that have helped me before is that during college, I did I did so many entrepreneurial things. So we had hackathons where I would I would bring people together to host an event.

Godsheritage Adeoye:

So hackathon is like a massive coding event where people come from all across the country to write code and solve problems. So I would always I hosted that kind of hackathon twice, and collectively, that participated, like, 500 people Oh, wow. To my to my school's campus. Yeah. And I was the president twice.

Godsheritage Adeoye:

I was leading a team of, like, I think, as I speak, we had, like, 20 people on the team. So different different different team. We had registration team. We had operation. We had we had all the different teams.

Godsheritage Adeoye:

So I had experience leading people before that I got from college. But I think one thing that has also helped me is I believe in this phrase so much. It's called it say, study to show thyself approved. So I I live and die by that quote because every single morning, I'm making my touch points to learn one new thing. How do I do that?

Godsheritage Adeoye:

I do that by studying for one hour. Mhmm. So I read a book for one hour. And in the books I read, I learn new things because I only read business books. I don't like fantasy.

Godsheritage Adeoye:

I don't like sci fi. Don't like I don't like any kind of books. I only read business books. So the business books that I read, I learn more about leadership. I learn more about structure.

Godsheritage Adeoye:

Mhmm. And then from from one of the books that I read or pieces of content I consume, I learned the basic framework to teaching anybody anything. And it's it's broken down to three steps. So the first step, of course, is documenting. So if I was to train, let's say, my assistant right now on how to make Instagram posts for me, For example, the first step is I'll get some SOP, document every single thing down.

Godsheritage Adeoye:

And once I document every single thing down, the second step is demonstrates, meaning I do it in front of her. So I do it in front of her. I walk her through my thought process. I tell her, okay. I'll do this because I think this is better than this.

Godsheritage Adeoye:

Let us take the action or help them understand why you're taking the action. And the third thing I do is I just sit down and have them demonstrate to me. Mhmm. So frameworks like those, was able to learn through consuming pieces of content on YouTube from the right business mentors and also reading business books. So, ideally, one thing that has helped me I there are multiple things that have helped me become a better leader and train my team more effectively.

Godsheritage Adeoye:

But I think for me, it's more around just consuming the right pieces of content every single day and just learning from other people's experiences.

Michael Riordan:

Got it. And then one thing to point out too though is not just learning from this, but also utilizing it, right, what you're doing. Because you could be the smartest person in the room, but if nobody knows it, then, you know, what value is it? Yes. Right?

Godsheritage Adeoye:

Yes. Yes. Like, I've I've seen this happen so many times. I've seen these people go viral on social media, do, like, brands of, like, 200,000 people, 300,000 people. They're not the most experienced people.

Godsheritage Adeoye:

They're the most knowledgeable people. They're not the most brightest people. But the one thing is anything they do, they find a way, and they've learned the skill of social media to even tell that story, and people relate to other people. And what that does is that it helps people know, like, and trust you. So that pushes people even way farther than the regular, regular person who say, I don't like social media.

Godsheritage Adeoye:

I don't wanna put my things out there. I'm a just do my business and just go home after work, spend time with my family and just to to to know social media. So those things I've I've helped so many people.

Michael Riordan:

Oh, yeah. Yeah. And really, when it comes down to it, all marketing is is knowing how to focus on people's desires, right? Everyone has some kind of desire, like OnlyFans as an example. OnlyFans around, people desire like sex and they want to see like, people naked and stuff like that.

Michael Riordan:

And other people look at it like, Oh, that's disgusting, and Oh, that's not ethical, and all this other stuff, right? But these people, they found a way to monetize their bodies, right?

Godsheritage Adeoye:

Then you've

Michael Riordan:

got other people that desire success, like yourself, right? So the content you're consuming, those people found value in sharing what they have of value, which is their knowledge on business and entrepreneurship,

Godsheritage Adeoye:

right? Exactly.

Michael Riordan:

There's other types of value where you have not marketing your body or your mind, but then you're marketing products. So other people, they may create TikToks and I see it all the time where you're on TikTok and someone's got this cool refrigerator organizer and it's like the best thing in the world, and they know how to make a video to market that to the people that are looking for things like that, right? So when it comes down to it, if you understand your own true desires first and then how to take that and implement it within your life and then share that with other people, you're going to connect with the correct audience, which goes back to that core intention, right?

Godsheritage Adeoye:

Yes, exactly.

Michael Riordan:

And if you're not educating yourself on what it is that you're doing and continuously updating yourself, you know, how can you continue to give value to others. So I like that, that you continue to read a book every single day, an hour a day, and just continue to build knowledge within yourself. Now we haven't really talked too much about the real estate side of things. Mean, have gone over your other business. What was it that got you interested in real estate?

Michael Riordan:

How did you find Sub2 and Pace Morby? And what's your experience been with that? Just so people know, I'm not I do represent Sub2 as a community.

Godsheritage Adeoye:

We all do.

Michael Riordan:

But I am not like an affiliate of Sub2 where I'm trying to make money off this. I do have affiliate links, so if it's something that you're interested, I can talk to you about it. But the purpose of these is just to share people's stories and this interview that I'm doing is with other students just to kind of get their name out there and spread the word. So now that I got that out the way, you know, like, how did you get into real estate? How did you get into sub two?

Michael Riordan:

And then what's been, like, the biggest value that you've been able to take from it?

Godsheritage Adeoye:

Yeah. Funny funny thing, like, it was two Paces who is the community man community leader, of course. It was through his YouTube that I got access to subs. So that I found a video where it was talking about how I bought a house for zero money down, or I bought a house for low money down. It was through his social media that I found that specific video.

Godsheritage Adeoye:

I think that was around May. So I found that specific video May, and that is what brought me to sub two. So funny thing is, I I I I always wanted to be an investor, I feel like deep down, but the how was never clear to me. So when I was in college, my entire goal was was just to do more, do better, be better. Because people my age, they find they find themselves how do I say this in a nice way?

Godsheritage Adeoye:

Define themselves with bask in mediocrity, and I say that because they they just always try to be different. It's the exact same story. Finish go to classes, finish classes, graduate with okay grades, like Cs get degrees these days, and then finish from there, go and get a software engineering job, or do a a job doing consulting or whatever they choose to do, and just live life from there. But from my case, I think I have to redefine what success felt like for me because for the longest time, I was always chasing money. That was why I go I go to software engineering degrees, a computer science degree.

Godsheritage Adeoye:

So go to software engineering to make so much money. But I actually redefined what success looked like for me, and I understood that for me, there were around three things, time freedom, location freedom, and financial freedom. And then I realized that going to a software engineering degree, going to a going to a computer science a a computer science software company where I'm writing code all day from nine to five then going back home, that wouldn't fulfill me in all those three things. So my question then was, how can I put myself in a space where I'll get these three levers? Of course, then real estate.

Godsheritage Adeoye:

So I found real estate out to, of course, Google and how how to make money passively. But, like, everybody has googled that question before. Yeah. And then found that out, and then very quickly, I hit a roadblock. I understood that as a as a young person, having, like, little to, like, no, like, longer than three, four years credit history, I would not qualify for an average loan because I had no w two experience.

Godsheritage Adeoye:

I had I had okay credits. I I didn't have a full time job that was bringing money to to show to any banker or any lender that I I could afford to pay back. So But then I will say if anybody gave me a loan, like, they should be fired because I was definitely not qualified. Like, really, they should be fired. So I was really not qualified.

Michael Riordan:

Committed fraud.

Godsheritage Adeoye:

Then came across yes. Yes. Definitely. So I came across up to do Pace Morby when I, of course, Google obviously, get a house with with no money down. Pace Morby came up to his personal branding, his strong personal branding, and then I kept watching videos, kept watching videos, kept watching videos, and I learned some more.

Godsheritage Adeoye:

And this was around June 2023 no. 2024. I had so much knowledge about the entire topic that felt I felt dangerous, like, genuinely. Like, I was I was, what, 20 years old with so much knowledge about real estate. Every single person I talk to, I'm talking to them about real estate.

Godsheritage Adeoye:

I go visit a friend's house. I'm like, oh, how much did you buy this house? I was asking these kind of questions. And from then, I knew that something had to change. So I put a goal for myself to buy a house before I finished college.

Godsheritage Adeoye:

I mind that I was in my senior year. This is around June 2024, and I was finishing school June, like, May 2025. So I then went to do research, and I learned some I learned so much more. And then eventually, by December 2024, I bought my first property. And that was hard.

Godsheritage Adeoye:

Like, that was super hard. It was hard because I spent my entire life savings buying that one property. Like, at the time, I was so I was so scared. So I had, like, what, $30,000 or so from all my internships and my hackathons and my experiments, my competitions, every single thing. So what I then did was I put all that money into the stock markets that was bringing, like, the like, decent decent decent recoveries every single month.

Godsheritage Adeoye:

Decent returns every single month, so that was okay. So when I found the opportunity, I knew that I had some deep opportunity. It was a good property. It was an ugly property, but in a good neighborhood, sub to 2.9% interest.

Michael Riordan:

Nice. 2.9%

Godsheritage Adeoye:

interest. PITA was, like, seven well, like, seven thirty or so. So I made the leap. I took all the money out from the stock market. I paid I I paid I I paid the cost of entry to buy the property, and then I was into the property.

Godsheritage Adeoye:

So I was then a homeowner, and that felt so surreal. So that was

Michael Riordan:

my that was my interest. Property? Did you purchase it from a sub two student? Did you find it yourself? Like, what did you do to get that property?

Godsheritage Adeoye:

Yeah. I I had a partner who had a partner that he worked with before whose grandmother was going through a pre foreclosure, and it's a very long connection. Partner with partners, grandmother. Yeah.

Michael Riordan:

But they

Godsheritage Adeoye:

were going through a pre foreclosure, and they owed, like, 20 some thousand dollars on the on the mortgage or so back then. Then the entire discussion was, okay. They're about to do a loan mod, but once they do a loan mod, it a was question of, okay, how will they keep go keep up with your payments? So with all the knowledge that I had already because they're about to be a short sale with the bank. With all the knowledge, I'm 28, I was really equipped with listening to, like, hours and hours of basic free content on this YouTube.

Godsheritage Adeoye:

I was, like, I was I was loaded, man. I was like, okay. Sure. How about we do this, that, and the third? Like, I was just talking, like, spitting numbers, spitting game.

Godsheritage Adeoye:

I was telling them, if you do this and this, you'll save me from losing your house, will save you from getting a very, very big ding on your credit on your credit history. So I gave them all the different opportunities. I told them all the different things you could do, and that just gave them so much clarity to a point where they were like, okay. Sure. Let's let's do this.

Godsheritage Adeoye:

So when everything was in place, I just said, okay, let's do this. So we signed the deal and we closed on the property and I became a homeowner.

Michael Riordan:

So basically right place at the right time. Let me ask you this because, you know, obviously when it comes to a foreclosure situation, the motivation changes from the beginning to the end. And it sounds like they had a little bit of pain because they were already exploring the option of like mortgage refinance or doing like a loan modification or something. How motivated were they at the time that you spoke with them? Because, you know, this goes to show also how the knowledge that you had helped you to negotiate that because I'm gonna ask some other questions after that.

Michael Riordan:

But Mhmm. You know, where was their level of motivation at the time you spoke with them?

Godsheritage Adeoye:

Oh, they were they were very motivated. So more context here. The lady who had delivered in the house, her her husband died. And, I mean, when she died, she just felt this kind of way. She didn't want to be in the property.

Godsheritage Adeoye:

She didn't like the property anymore. Everything just kept reminding her of him. Yeah. And she from what I heard, she picked herself and her I think her two or three kids, and she left the house the exact same way it was. She was like well, like, she eloped.

Godsheritage Adeoye:

And she eloped for around, like, five to seven years, and the house was just sitting down. And I think it was up until the seventh year or the fifth year, either or, she stopped paying the mortgage. She had a year's worth of unpaid mortgages with interest, with extra taxes Lawyer. With other fees Yeah. Everything.

Godsheritage Adeoye:

So it was all that I was piled up, and then she actually had an option to do a do a short sale because she left the house for so long, the the quality of the house degraded was worth, like, was worth, like, so little compared to what it's worth right now.

Michael Riordan:

Oh, yeah.

Godsheritage Adeoye:

So she had, like, two options. You had to do a short sale and not get any money and get a very bad ding, a very bad ding to her credit score or work with us where we're able to, like, give her around, like, where give her around, like, I think $15,000 to work your way with, like, on day one. Yeah. Got $15,000 on day one. That was like a better deal than she could have ever gotten anywhere else with the quality of progress she had right then.

Michael Riordan:

Mhmm. So basically, again, just situations align like she wasn't emotionally motivated to keep the house. And then on top of that, she was in a situation where she was losing money. She was going to not only be losing money, was going to lose her credit that she had. And then on top of that, you know, she was able to walk away with money by, you know, doing the deal with you.

Michael Riordan:

So you help save her credit and then you put money in her pocket at the same time. And not only that, but the long term benefit to it as well is the fact that, you know, it showed that that loan was caught up and now you're making payments on time. Not only did you save her credit from having a foreclosure, but you're also helping her rebuild her credit for the future as well, which is amazing.

Godsheritage Adeoye:

Yes. Yes. And then what we did with the house was like something like not not so unique, but we added a bed, you might have bought into the house. We then rented it out for like $24.50 a month. And if you guys say it was like $7.30, we so cashed it like crazy on that property, a 30 rehab.

Michael Riordan:

Nice, man. What's your net on that property?

Godsheritage Adeoye:

Is it monthly?

Michael Riordan:

Yeah.

Godsheritage Adeoye:

So I mean, $24.50 minus $7.30, around like $161,700 ish.

Michael Riordan:

And then with expenses and everything else, like your maintenance reserves and factoring, like if you're taking care of maintenance, if the renter's taking care of maintenance. Mhmm. So your net is

Godsheritage Adeoye:

No. No. So that that that's before the CapEx reserves. So including CapEx and, like, possible vacancies, we're probably going to be around, like, 13 to 1,200 a month.

Michael Riordan:

That's amazing. Especially when and you're renting it long term?

Godsheritage Adeoye:

Long term, yes. Like nothing, nothing fancy. Co living, no rent.

Michael Riordan:

Rent. It was about 3 to $500 a month. So you're doing almost triple of that or triple of that. So that's amazing.

Godsheritage Adeoye:

Thank you. Thank you. Thank you. Was my first deal. That was my first deal.

Michael Riordan:

That's awesome, dude. Well, Lizzie, it was really nice connecting with you, man. We only have a little bit of time left, so I want to leave some time for You know, what would you like to leave everybody with? And maybe it could be a lesson you learned, maybe you want to share a story, maybe you want to offer an opportunity to network. Like, what do you wanna leave everybody with at the end of this year?

Godsheritage Adeoye:

So I I have I have this one saying that's guided my entire life to dates. And most of my audiences, if you follow me on Instagram or YouTube or TikTok or Twitter or anywhere you follow me, I I definitely would have said this to you once or twice. But the saying goes like this. You don't have to be great to do great things. All you have to do is start.

Godsheritage Adeoye:

Like, that there and there is the is the receipt towards doing great things, is the receipt towards being great. So I I took that I took that mentality, that that entire quote to head to the point where that guy's doing everything I do. It's like, okay. I'm I'm trying to I'm trying to build a 6 figure company now. My goal with my company is to build this, like, 50 k a month, 60 k a month in in revenue.

Godsheritage Adeoye:

But it's like, that's such a big number. And there there aren't as many people that look like me in my space that make those kind of numbers, but you don't have to be great to do great things. Like, put your head down, do the work, and eventually you get lucky if you show up every single day. But you never know if you get lucky if you don't show up every single day. So that's what trying to invite.

Michael Riordan:

Nice, man. And I do want to ask you something too, because, I mean, I think we all know, like, the state of our country right now when it comes to, like, race and religion and sex and everything else that's going on. And I think something to really point out is as a person of color, right?

Godsheritage Adeoye:

I

Michael Riordan:

always hear the excuse, I can't do this because of my color, Right?

Godsheritage Adeoye:

Yeah.

Michael Riordan:

How do you feel about that as a person of color in in this country and what you've been able to do with your life?

Godsheritage Adeoye:

So, I mean, I'm I'm not just a person of color. I'm also African. Like, technically, I'm living from here. I'm Nigerian. Oh, sorry.

Godsheritage Adeoye:

I I just I just I just got here three years ago, actually. I got to America three years ago, 2023. No. No. 2022 or no.

Godsheritage Adeoye:

Three years ago now. So, I mean, I call those BSs, like belief systems. And people's belief systems hold them down from doing so many things. So when I see people like those, I either do one or two things because I feel like some people I love to help people. I love to give guidance, give give give help any and give value any chance I get.

Godsheritage Adeoye:

But I believe some people need to help themselves first. When I see people like that, I ask them something. He said, have you seen other people like you do similar things? And the answer is almost always yes. So then I ask them, why not you?

Godsheritage Adeoye:

Like, why why not you? Like, I'm I'm not just black. I'm African. I have this big accent where I talk sometimes and people say, oh, what what are you saying? Speak like speak a bit slower.

Godsheritage Adeoye:

People are saying, okay. Talk talk talk deeper. And then some people are just like clowns. They they manipulate action. They're like, oh, we're talking like this, talking like that.

Godsheritage Adeoye:

And regardless, I see past all those things, and I still see myself with the potential that I have. And once again, gets back to the concept of you don't have to be great to do great things. Like, I've seen people that start with even less than I had back then. I've seen them start with lesser and even done more. So why not me?

Godsheritage Adeoye:

So I just tell them why reasonably, just why not you? And sometimes they go on and say this, that, and the third, this, that, and the third, give more excuses. And I said, that's completely fine. Religions disagree. Go watch these people, and once you've changed your mindset, come back to me.

Godsheritage Adeoye:

I'll I'll help you out to give more give more contact, give more feedback.

Michael Riordan:

That's amazing, man. So listen, I appreciate having you on here. I think the value that you provided was just amazing, right? The reason I say that, I mean, I interview some people that are really big in real estate, they're a lender, they're builders, investors for they've got tens and tens of properties. I mean, these people are super successful and they're like twice your age.

Michael Riordan:

And it's really refreshing seeing somebody that's as young as you that can be so articulate, that can provide so much value and inspiration, right? Because let's face it, when somebody is watching a podcast or listening to a podcast and they hear that a 21 year old can have not just one business but two businesses, how can they say that they can't do it? When you got into this with barely any money, no knowledge and just a will to succeed. And then you just built your knowledge and you saved up your money doing the workshops and the coding events and everything. And look at where you are now.

Michael Riordan:

Right? So big ups to you, man. I wish I had your mentality when I was younger. Reason that I asked the question to you, the last question, was I actually grew up a minority in my area. In my area, it's predominantly Spanish and black, right?

Michael Riordan:

I kind of grew up in that not the black community, right? I don't want to say that because that groups people together. I grew up in a community of the BS, the belief system that you had to sell drugs party and sleep with as many women as possible and you can't be successful unless you're the top rapper or the top drug dealer in the area. Was just And I'll never forget, I was in a trap house one time. Wow.

Michael Riordan:

There was a bunch of guys in the room and they had guns and drugs everywhere and stuff. One guy I was talking to, he just got out of prison. Been in and out of prison since he was like 12 years old. And he was like, Oh, where are you from, bruh? And I was like, I'm from BVO.

Michael Riordan:

He was like, BVO? Where's that? And I was like, dude, it's down the street. Like, it's BVO, like Osceola Parkway. It's like the next street down.

Michael Riordan:

And he was like, man, I don't even know where that is. I spent my entire life in this neighborhood. And I was like, You never left the neighborhood? He's like, No, I just go to the club and then I come back to the neighborhood. And it's like, thinking back now, I think about like how the belief systems that people have affect their lives, right?

Michael Riordan:

Like, imagine how much more enrichment that he would have if he could just see the world for what it is, because all he knew was his neighborhood and prison. Right? And for me, I have a connection to just people in general that are living like that, Because I had that mentality too, right? I went to jail for selling drugs and I did all kinds of stupid stuff when I was younger and I'm thankful that I was able to change my mindset. And I also want to be able to use this as a platform as well to be able to help people out in situations like that and give them inspiration.

Michael Riordan:

And I could have asked that question to anybody, but just you being so young and as successful as you are, I think it's a perfect opportunity to get somebody like that to see somebody they can relate to, a young black man that started from absolutely nothing and built yourself up in such a short amount of time to be as successful as you are. Right?

Godsheritage Adeoye:

Mhmm. Even to the point where, I mean, I'm I'm not the most experienced investor. I own just, like, a a small number of property. There are people with hundreds, we have of thousands of units and things like that. But my entire purpose through social media and branding is to teach the few people I mean, no.

Godsheritage Adeoye:

The many people that are one, that are two steps behind me, that are three steps behind me, and show them that are behind me that these things are possible. So I've I've done that through having talks in my school back back when I was in college. And I've talked with even the the Africans in my school, the other minorities in my schools. I walk them through my processing. I'll make videos documenting my entire processes.

Godsheritage Adeoye:

The first house I bought, I made so many mistakes. I mean, like, fun fact, I bought a house, and I I didn't know the house had no roof.

Michael Riordan:

Oh, yeah. I remember you told me that.

Godsheritage Adeoye:

That's Yes. Funny thing. I, like and I I told you that, like, the main issue wasn't that it didn't have a roof, but I didn't know it didn't have a roof. Up until, like, I think the second day after we closed, I just stepped back a little bit, and I was I was watching, like, man, finally bought a house. Nice.

Godsheritage Adeoye:

Nice. Nice. I looked at a neighbor's roof, and the shingles, everything looked super good. And then their mind minds, and it was like, oh, just just, like, plastic covering. Like, literally just plastic covering.

Godsheritage Adeoye:

No shingle. And I was like, damn. Oh. But, like like so my my entire, like, concept through social media is just, like, give as much value to as as many do that are one or two or three steps behind me. And regardless your age, it can be 40 years old.

Godsheritage Adeoye:

It can be 50 years old or 60 years old. I think the average first time home buyer in America right now is, like, 40 or 38 years old. Like, the average first time home buyer in America. So, like, regardless of the age, just just giving the value. And if if you want some more value like that, you can follow me on Instagram or Instagram or YouTube or TikTok or everywhere.

Michael Riordan:

Awesome, man. And I'll make sure we're gonna post everything in the comments below in the description below. And if everybody got value out of this, make sure to add some comments below. Let me know what we could have done better and how we can provide more value in the future, as well as like, comment, subscribe, share, hit that notification button and do everything that to do with social media. But Yes.

Michael Riordan:

The Hired Hits, it was great meeting you, man. You're an inspiration, not just to everybody, but to me as well. Thank hope to be able to continue to, you know, connect with you and network with you. So

Godsheritage Adeoye:

Yes. And and and last thing before we go, guys, you don't have to be great to do great things. All you have to do is start. And all my socials will be down below. My Instagram is billionaire tage.

Godsheritage Adeoye:

I want it be spelled out billionaire, then c a g e, and everywhere else, find me god's heritage at the o y. So once again, you don't have to be great to do great things. And, thank you. Let's go.

Michael Riordan:

No worries. And then for the people that are listening to this instead of watching it, it's God's Heritage, g o d s h e r I t a g e a d e o y e. Spot on. Alright, guys. Yes.

Michael Riordan:

Take care and Heritage. It was a pleasure meeting you, man.

Godsheritage Adeoye:

My pleasure. Thank you.