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In Episode 16 of the CINC Office Hours Real Estate Podcast, we sit down with Elliott Outlaw for a high‑impact conversation on real estate growth, leadership, CRM strategy, and operational efficiency in today’s evolving market.
This episode is packed with real-world insight for real estate agents, team leaders, brokers, and operators looking to scale smarter using technology, systems, and data-driven decision making.
Elliott shares practical lessons from the field and breaks down what top-performing real estate businesses are doing differently in 2026.
Elliott shares practical lessons from the field and breaks down what top-performing real estate businesses are doing differently in 2026.
🔍 What You’ll Learn in This Episode
✅ How high-performing agents and teams structure their businesses
✅ Using real estate CRM systems to improve productivity and accountability
✅ Smart approaches to real estate lead generation and conversion
✅ Building repeatable systems that support long-term growth
✅ Leadership principles for scaling real estate teams
✅ Avoiding common operational and marketing mistakes
✅ How to stay competitive in changing market conditions
Whether you’re a solo agent, team leader, or broker-owner, this episode delivers actionable real estate strategies you can apply immediately.
The CINC Office Hours Real Estate Podcast is a monthly real estate podcast focused on helping real estate professionals grow and scale through better systems, better marketing, and better execution.
Each episode explores:
- Real estate lead generation strategies
- CRM optimization and follow-up systems
- Real estate marketing and advertising ROI
- Team building and leadership
- Automation, accountability, and operations
- Insights from top-producing real estate professionals
🚀 Why Watch or Listen to This Episode
✔ Learn from experienced real estate operators
✔ Improve your CRM usage and lead conversion
✔ Get clarity on scaling real estate teams sustainably
✔ Stay ahead of real estate marketing and technology trends
✔ Improve your CRM usage and lead conversion
✔ Get clarity on scaling real estate teams sustainably
✔ Stay ahead of real estate marketing and technology trends
If you’re serious about growing your real estate business in 2026, this episode is for you.
📌 Subscribe & Stay Ahead
👉 Subscribe for monthly real estate coaching, Q&A, and expert interviews
👍 Like the episode if it brought you value
💬 Comment with your biggest takeaway or questions for future guests
👍 Like the episode if it brought you value
💬 Comment with your biggest takeaway or questions for future guests
Creators and Guests
Host
Host
Host
James Terry
James joined CINC in 2013 to help Client Marketing with a special project. He stayed on and was soon managing the build and launch of all new accounts before being asked to lead the Paid Search team. Bringing over 15 years of experience in digital marketing, James is passionate about the high growth potential of our Real Estate clients.
Guest
Elliott Outlaw
With over 11 years of experience in real estate CRM training, Elliott Outlaw brings deep expertise in helping agents and teams maximize platforms like CINC and BoomTown. Known for a practical, results-driven approach, Elliott specializes in turning complex systems into simple, repeatable processes that drive lead conversion and business growth. Having worked closely with agents at all levels, Elliott understands the real-world challenges of adoption, consistency, and accountability. In this webinar, Elliott will share proven strategies to help you get more out of your CRM and turn opportunities into closed deals.
What is CINC Office Hours?
CINC's live monthly open Q&A with different real estate experts. Hosted by Harry Kierbow, Dan Lott and James Terry from CINC. Join us live on the second Wednesday of each month at 11am ET. Register now and submit your questions to be answered live at cinccommunity.com/registerforwebinars.
CINC Marketing: And it's recording.
CINC Marketing: Hello, everybody!
CINC Marketing: Thanks for joining us.
CINC Marketing: I'm sure James is chomping at the bit, probably has Atlanta already written out, but let us know where you're coming from.
CINC Marketing: Where you're joining from… And,
CINC Marketing: We had another question, I don't remember. It was good, though.
CINC Marketing: Last prison cell meal or something?
Elliott Outlaw: Oh yeah, the prisoner.
James Terry: Like, it was Favorite Movie or something like that.
Elliott Outlaw: Yeah.
CINC Marketing: Favorite movie, last prison meal, you know.
Elliott Outlaw: First.
James Terry: What's the gamut?
CINC Marketing: One of those two things.
CINC Marketing: We'll let everybody…
James Terry: lot.
CINC Marketing: Yeah.
CINC Marketing: We'll let everybody, join in, wait a couple minutes here. Let us know where you're coming from, if you feel so inclined, or if you'd rather.
CINC Marketing: Lost prison meal.
CINC Marketing: I love institutional food, so, like, I look forward to Salisbury Steak Day at school.
Elliott Outlaw: I'm a gravy guy.
Daniel Lott: I think they bring in good chefs or something like that, if it… for your last meal. I would… I would expect.
CINC Marketing: Yeah.
Daniel Lott: Like, if it's just like, well, it's gonna be mac and cheese, or something like that, that's kind of… unless you really like mac and cheese.
CINC Marketing: I want Martha Stewart.
James Terry: If there's anything I know…
CINC Marketing: He's part of my marketing team.
Elliott Outlaw: We've been there.
CINC Marketing: Alright.
James Terry: test, an A-B test of last meals? That's gonna be…
CINC Marketing: No one, no one with the, last prison meal. I've just got Salisbury steak dangling out there.
Elliott Outlaw: You guys…
CINC Marketing: I'll go ahead, I'll pass, alright, fine.
Elliott Outlaw: Mine was a ham sandwich with, homegrown tomatoes.
CINC Marketing: Oh!
Elliott Outlaw: Yeah.
James Terry: Wow.
Elliott Outlaw: That's kind of like something I ate with… my grandmother would make on a hot summer day. It was like…
Elliott Outlaw: Perfect.
CINC Marketing: Oh, yeah.
James Terry: Something from…
CINC Marketing: Tomato sandwich?
Elliott Outlaw: I made a sandwich with me.
CINC Marketing: install.
Elliott Outlaw: And you gotta have the Duke's mayonnaise, so…
CINC Marketing: Oh, okay.
James Terry: Got twang.
Elliott Outlaw: It does have twang!
James Terry: Got the twing.
CINC Marketing: Alright, well, you guys be…
James Terry: Yeah, I know Dukes.
CINC Marketing: Yeah, you guys be sure to follow our, spin-off podcast, Mayonnaise Minute.
CINC Marketing: It's on… we're at all your mayonnaise themed.
CINC Marketing: Podcast carriers will have it, but we should probably talk about… Real estate.
CINC Marketing: So yeah, I am Harry Kerbo, I'm the… It will be recorded, yes.
CINC Marketing: Oh, that's.
Elliott Outlaw: your pencil.
Daniel Lott: Where can.
Elliott Outlaw: You see the…
Daniel Lott: Where can you see podcast.
CINC Marketing: So, this is episode 16 of the Sync Office Hours podcast.
CINC Marketing: You can catch the replays on the Sync YouTube channel, Facebook as well.
CINC Marketing: And then we also post clips throughout
CINC Marketing: TikTok, LinkedIn, everywhere we can. And then, of course, you can follow the, podcast, subscribe to the pod.
CINC Marketing: By going to syncpro.transistor.fm.
CINC Marketing: Or wherever, or wherever you get your podcasts. We're on Spotify, we're a big deal. We're on Apple. I think we're on one called Drifter.
CINC Marketing: I don't even know what that is, but I'm there.
CINC Marketing: Well, I'm Harry Kervo.
James Terry: They know us.
CINC Marketing: I'm the Senior Director of Paid Social here at Sync, joined as always, by my counterpart on the search side, James Terry.
CINC Marketing: And the most, handsome man in Chicago.
Daniel Lott: S.
CINC Marketing: And lot, remember that reviews are always right around the corner. Flutter will get you everywhere.
CINC Marketing: Before I introduce our guest, senior trainer, one of the newest senior trainers at Sync.
Elliott Outlaw: Expression.
Daniel Lott: Congratulations! Alright!
Elliott Outlaw: That was awesome.
CINC Marketing: Yeah. Elliot Outlaw, I do have… I know Dan is… his time is short-lived with us today.
CINC Marketing: His daughter's going to college in Chicago, so they're up there, got some meetings, congratulations.
Daniel Lott: Yes.
CINC Marketing: I know you want to… I know you want to tell us what sync is before we get started today.
Daniel Lott: Oh, I don't have my printout. It is…
Elliott Outlaw: Oh, he's.
Daniel Lott: Read it!
Daniel Lott: It's, I forget what it is. I don't know what we are. The number one lead generation,
Daniel Lott: site for, I forget what it is. I have… I read it. It's so seamless when I do it on a monthly basis that it seems like I'm doing it from memory that I'm reading.
Elliott Outlaw: I've been?
CINC Marketing: Alright, well, Ross, Ross just edit last month's one in right there.
Elliott Outlaw: Throw it in there, yeah.
Elliott Outlaw: Yeah.
James Terry: I love it for a little while, Dan. Yeah, just pretend, and we'll voice over. We'll fix it in post.
Daniel Lott: Number one real estate lead generation and conversion engine, serving 3,000 clients in the U.S. and Canada.
CINC Marketing: Man…
Daniel Lott: Throughout North America.
Daniel Lott: I think there's some Mexico going on, so yeah, there is Mexico.
Elliott Outlaw: Speak.
James Terry: Yeah, got a handful.
CINC Marketing: That's… yeah. Well, there you go.
CINC Marketing: Alright, cool. Well, thank you, Dan. Are you leaving now?
Daniel Lott: I will be leaving shortly. I guess we're not bringing up any major awards that I've won in the last…
CINC Marketing: Oh, yeah, that's right. In case you guys missed it, Dan did win…
CINC Marketing: The, he's an Inman Marketing All-Star.
CINC Marketing: For the third… third consecutive year.
Daniel Lott: Yeah.
James Terry: running.
CINC Marketing: Yeah, I think my award. My award was lost in the mail as the creator of Office Hours, probably, but Dan's… Dan's made it to him.
Daniel Lott: Is there, like, a real estate podcasting association?
CINC Marketing: There is, they're called the Harry's. I'm starting in it.
Elliott Outlaw: You win the first one.
CINC Marketing: I am, yeah, the real estate agent.
Daniel Lott: Generation podcast. It's an incredibly small association.
CINC Marketing: I'm just a founder, I'm a member, I'm a.
Elliott Outlaw: It's a niche market.
CINC Marketing: Yeah.
James Terry: Somehow, we're the 7th highest rated.
CINC Marketing: Yeah.
CINC Marketing: Well, it's gonna go down if we don't start answering some questions.
Daniel Lott: Alright.
James Terry: Yeah, well, let's tell everybody who's hanging out with us today.
CINC Marketing: Yes.
Daniel Lott: Alright. Goodbye, everybody!
Elliott Outlaw: Good luck!
Daniel Lott: Thanks for having me. Good luck.
Elliott Outlaw: He's out.
James Terry: So, I'd love to take a quick second and just do a promotion of our guest and tell everybody
James Terry: who's, who's here, why we asked her to come out, why we wanted to share, why we think it's gonna be a valuable use of our clients' time. So, real quick, Elliot has 13 years of experience with PropTech. She has trained thousands of agents and teams on SaaS systems throughout her career. In fact, before she joined Sync.
James Terry: She worked for another real estate CRM called Explosion Village, or something like that. And before that even, she comes from a teaching background, which lends his hands to onboarding new clients, increasing their CRM knowledge, and helping them absorb best practices for success in converting leads.
James Terry: Recently, as we mentioned just a moment ago, she was promoted to Senior Training Manager because of her commitment, her dedication, and true advocacy of our clients' enablement.
James Terry: Elliot lives just outside of Charleston. She loves being out on the water, where she spends a lot of her free time soaking up the sun, and she completely embodies the St. Core values. We are so fortunate to have you on today. Elliot, welcome out. Say hello to everybody. Did I miss anything?
Elliott Outlaw: No, no, no, that was quite the, you know, you get a little blushy here with all the kudos. Yeah, no, I'm sure there's somebody in here I've worked with, so… I think I looked last year, it was like 834 individual trainings that were hosted, so…
CINC Marketing: Awesome!
Elliott Outlaw: Yeah, and the hits keep on coming.
CINC Marketing: What'd you used to teach?
Elliott Outlaw: I… well, I've been in a myriad of things, you know. I taught middle school, which I loved, because those kids are crazy, and they're funny as all get-out, so it kept every… no day was the same, so…
CINC Marketing: He was a 7th grade teacher.
Elliott Outlaw: Yeah, okay. That was the grade I didn't want. I could do 6th or 8th. 7th grade?
Elliott Outlaw: Should go to boarding school.
CINC Marketing: Yeah, that was an interesting, interesting time.
Elliott Outlaw: Parents would want them to go that way, too.
Elliott Outlaw: Yeah. No, I've always done, like, educational technology, kind of.
Elliott Outlaw: you know, training, and that just seemed to… I didn't know what an MLS was when I started with that other company, so I learned a lot. So…
Elliott Outlaw: Bye.
CINC Marketing: Very cool.
James Terry: Obviously, just refer to them as that other company.
Elliott Outlaw: That either comes in.
James Terry: Yeah.
Elliott Outlaw: Past life.
James Terry: Thank you, Brian, for putting in and helping Dan out with the… with what Zynq is. He's been here.
Elliott Outlaw: Fuck you!
James Terry: I want to say 14 years, either.
Elliott Outlaw: The thing…
James Terry: He is our single longest tenured employee. He's been at Sync longer than anyone else.
James Terry: I got quite a kick out of that. Brian, appreciate you.
CINC Marketing: Yeah, and if you guys have questions as we go, we got some great pre-submitted questions, as always. Thank you guys so much, really appreciate it. Of course, this is open if you want to ask questions, or if you just want to hang out with us.
CINC Marketing: We appreciate, you know, whatever level of involvement you'd like to have. We do have Win Dan's money, which I think may turn into Wynn Elliot's money.
Elliott Outlaw: I agree.
CINC Marketing: Today, as Dan is… is meeting, so… Keep that in mind.
Elliott Outlaw: cash.
CINC Marketing: That's right, yeah.
CINC Marketing: Yeah.
CINC Marketing: But we got some great questions, so… I want to just kind of go into some of the ones that we got pre-submitted.
CINC Marketing: One of the ones that was really interesting, that we were…
CINC Marketing: Talking about, just before we kick this off, came from, Rondalyn Bailey.
CINC Marketing: Not sure if you're on, but, she asked about…
CINC Marketing: bonus leads, and I thought this was a really… this is one of the reasons I really like this, because this is great feedback.
CINC Marketing: Her feedback was,
CINC Marketing: why does… why do bonus leads come up in the call-again actions? Because they're assigned
CINC Marketing: a placeholder phone number. So, I mean, I guess, you know, could we talk just briefly about what bonus leads are? I know that's a newer thing.
CINC Marketing: And I do want to say, Ron, that's really good feedback. We're gonna pass that along to, Jeff Walker, who's been on this show.
CINC Marketing: You know, we know people, we know people, so we'll…
James Terry: Yeah.
CINC Marketing: We'll send that over to him. I think it's great feedback, but yeah, if we could talk just briefly about, you know, what bonus leads are and, you know, why are they…
CINC Marketing: Included, because it's a lead that doesn't put their phone number in.
James Terry: Yeah, so, I was about to say, I don't know if, Elliot, if you want to jump on that, but from the search side, like.
James Terry: When you go to the website, right, and if you're on your browser.
James Terry: there's a button on there that says, like, log in with Google, and the first thing, when you click that button, when someone on the site clicks log in with Google, because they're on the Google account, because they're in that browser, the email address is captured automatically, right? Like, Google knows that email, and it's verified, so we know that that's an actual email address.
James Terry: So we capture that as soon as they do. The second page on that is where we ask them to actually type in name and phone number, stuff that Google doesn't provide us.
James Terry: immediately. So, we capture, basically, if you think about just kind of the flow, and people ask this kind of question a lot, how do leads come to my system? I won't get into the weeds of this, but
James Terry: the flow is, when someone clicks on the ad on a search engine, on social media, anywhere, we pay for it immediately. So everything we're trying to do beyond that is just to get as much value and information as we can from that click, because we've already paid for it.
James Terry: The worst thing that can happen is they click and they bounce, right? Like.
James Terry: That's… there's no value at all.
James Terry: So, whatever we can get after they're on the site, any data we can record, we want to try and capture that, right? So, when they put in their, when they click on that, sign in with Google or Facebook or wherever they're signing in, we capture the email address, and a lot of times, or sometimes, they will not fill out the next step of the form. They don't give us the name and phone number.
James Terry: but we've got an email address. And so the question is, like, well, do we wanna…
James Terry: keep this or not, you know? Like, it's valuable, it's real, so we want to put that email into the dashboard and provide that information for, drip campaigns and, you know, whatever, however else it can be used.
CINC Marketing: alert.
James Terry: listing alerts, all kinds of stuff. But the phone number on there is a placeholder, unless they provided one for us. So again, to Harry's point, like, very valuable feedback. It's why we ask, you know, please let us know if you have any questions, because that's something the product does need to know if it's showing up on that list without an accurate phone number.
James Terry: But that's why.
Elliott Outlaw: Yeah.
James Terry: them in the first place.
Elliott Outlaw: Yeah, and I kind of think about it, too, is if I'm on social media, sometimes I dip out, and it's like, do you want to kind of autofill your Google information? A lot of newspapers ask for that, too, but, you know, there are some different strategies. Obviously, as, we talked about, is setting up that property alert. Maybe they didn't actually click on a home.
Elliott Outlaw: that you… that the system created it, but you could go in and create a generic one for them. I mean, the goal is to lure them back to your site. You could also put them on the bad phone number auto track.
Elliott Outlaw: There is one that's already pre-set up. It's basically a 24-day campaign with 6 different emails, you know, asking them, what's a number? Or sending them back to their account on your site where they could update the phone number themselves.
Elliott Outlaw: So that would be a strategy, and then you're not really having to do anything. Those emails are going out on your behalf.
Elliott Outlaw: And, you know, could keep that lead active on your site, and you never know, they'll pick up the phone and call you. So…
CINC Marketing: Well, yeah, and I think it's a good kind of marriage of the tech, like, real verified leads, too. You know, so those… those property alerts, when they get sent, if they click on
CINC Marketing: a home that they're interested in, if they're not verified, they're not gonna be able to see all the pictures, all the information.
CINC Marketing: And I mean, it's not a huge number of…
CINC Marketing: You know, it's not, like, 90% of these leads that are gonna do that, but…
CINC Marketing: You know, if a percentage does.
CINC Marketing: I mean, let's say it's 10%. That would be fantastic, because…
CINC Marketing: You know, that's someone that is giving you their information when
CINC Marketing: When they're ready, and then, you know, you're getting notified that they've updated their phone number.
CINC Marketing: So it's… yeah, I… I get… I think… I… like I said, I think that is fantastic feedback.
CINC Marketing: So thank you.
CINC Marketing: Rondalyn, and we'll…
CINC Marketing: pass that along, but I thought, what you were saying, Elliot, was really interesting about, like, the bad phone number drips and all… you know, we're just getting a data point, and if we can flesh it out.
CINC Marketing: Further, it would be…
CINC Marketing: You know, that's someone who's ready to talk to you by the time they enter that information, so…
Elliott Outlaw: Yeah, and you can always go in and adjust any of your filters, or create one that excludes those bonus leads, so that when you are doing your prospecting, they won't show up in that list, so you're having to kind of dismiss that person, you know, because you can't call them, so…
CINC Marketing: Yeah.
CINC Marketing: We got another question, or kind of a… it was a series of questions, from Neil that I'm gonna kind of break down.
CINC Marketing: A couple of things really going from, like, nuts and bolts, so, you know, I don't know.
CINC Marketing: He asked… well, I'll just say what he asked. He asked, how do you make recurring events in the calendar?
CINC Marketing: So that's the first question, you know, just kind of a nuts and bolts thing. I don't know if that's something that we can answer here, if there's, like, a support article, or, you know, you can always contact support.
CINC Marketing: Neil, as well, at support atsyncpro.com.
CINC Marketing: Or the phone number that I don't remember, but it's on the website.
Elliott Outlaw: 8, yeah. One, I'll type it in.
CINC Marketing: Thank you.
Elliott Outlaw: Yeah.
CINC Marketing: But yeah, so I don't know the best way to… we'll start… we'll start with that. Is there… What's the best way to answer that?
Elliott Outlaw: Yeah, so the idea with recurring, so if, in that previous life.
Elliott Outlaw: that was an option. I could set every two weeks a reminder, but the unfortunate thing with that is that agents would look at that and, like, oh, I just automatically set that, and they wouldn't complete the reminder or the to-do.
Elliott Outlaw: And so those would back up, and then you'd have all these reminders to try to complete, and people would get frustrated because they're like, well, those weren't really set by me, it was just more of a recurring.
Elliott Outlaw: So, one of the documents that we share in training is your daily money plays, and it is available in the Help Center, but there is a grid that the most important thing that you want to find out from a lead, regardless that they put in
Elliott Outlaw: 12 to 24 months when they registered, you know, they may be doing that so that you don't call them.
Elliott Outlaw: But if you have that relationship with the lead, the first thing I would ensure is, like, what is your timeframe? Because it's okay to look now. No one goes out and buys a house sight unseen. I mean, not in my world. I need to see it first. But there is a rule of seven that we follow.
Elliott Outlaw: So the idea is those are actionable follow-up items for you to complete. And then when you do, you've got that checks and balance, and you know what your next step is, and then you set that next reminder. So, definitely confirm that time frame, because that gives you a rule of thumb
Elliott Outlaw: Every 7 days. So if I'm ready to do something between now and the next 3 months, you want to stay in front of that lead every 7 days. Find something of value, whether it's share your app, send a property, make sure they're getting those property alerts, because it could be in their junk or spam.
Elliott Outlaw: And then the next series, 3 to 6 months, stay in front of them every 2 weeks. 6 to 12, every 3 weeks, and then if they tell you they can't do something from a year or more, you want to stay in front of them every 30 days.
Elliott Outlaw: Okay? Because people change their lifestyle once a quarter. And if you're the person that's been adding value every single
Elliott Outlaw: 30 days, first person I think of is Neil.
Elliott Outlaw: Because he's kept in touch with me every single time, and he's always added something of value every time I hear from him.
Elliott Outlaw: So…
CINC Marketing: Yeah, that's… we, lance just,
CINC Marketing: Last month, he was talking about, like, you know, even following up with even older, you know, he was creating special campaigns as well to go at.
CINC Marketing: Well, his whole thing was about how he segments the database for follow-up, so he's doing the things that you mentioned, but then he's also going after
CINC Marketing: He said, you know, I had leads that have been in the database more than 10 years. So, people…
CINC Marketing: That haven't logged in in 10 years. You know, I… Matt and I created an email campaign, and he said we got 4 or 5 of them to log back in and reply to us, and I mean…
CINC Marketing: that's a good lead, you know? But that's… the system's been nurturing them as well, and they've been following those steps, like you talked about.
Elliott Outlaw: I was working with a client a couple weeks ago, they had some
Elliott Outlaw: ungodly amount of leads in the system, like 38,000. And we went into their P3 folder, or P3 filter. They had people that had registered thousands of days ago that were on the site, and the last time the agent had called them was, like, 800 days ago.
Elliott Outlaw: So, that is, you know, you don't know if these people are kind of keeping you in the back of their mind, and they're loving the website, and they're coming back, you know, just always trying to find something of value to share with them, because subliminally, it's working.
Elliott Outlaw: Yeah.
CINC Marketing: I was just thinking of myself, like, oh, I need to call, you know, I need to call an agent to get this started. Oh, oh, here's this agent calling me now. You know, maybe, maybe that's…
CINC Marketing: Yeah, so I, yeah, I think the Daily Money plays, I posted that in the chat.
Elliott Outlaw: Yeah, I was looking for it, too. I couldn't find it immediately, yeah.
CINC Marketing: Yeah, you guys take a look at that. That's one of the best docs.
CINC Marketing: That… training and support has ever produced in the history of the world!
CINC Marketing: It's one of the greatest docs.
CINC Marketing: We got a question. Oh, go ahead.
Elliott Outlaw: Yeah, I was gonna say… Allenda?
Elliott Outlaw: Ellen. I may not have pronounced that correctly. With Ellie and I'm used to people butchering my name, so… or thinking of my name. So, why am I not able to select the default leads option
Elliott Outlaw: To get to my personal leads. When default is selected, it should open another dropdown that displays only my leads and pond leads.
Elliott Outlaw: This is found in the sync, the default option.
Elliott Outlaw: It says view default. Okay, so I think there's a view, Which is…
Elliott Outlaw: I don't know how to explain it other than kind of a compact view, an extended view, but that's the dashboard.
Elliott Outlaw: And so, if you select that view default.
Elliott Outlaw: that menu should drop down, and you should see two little tick boxes that will allow you to select only your leads or your pond leads. So, I think it just might be a scroll issue. Do you want me to share my screen and kind of show that?
CINC Marketing: Sure.
Elliott Outlaw: Okay, let me hop in here real quick, make sure I'm sharing the right one. Oh.
Elliott Outlaw: Let's see… it says someone else is sharing.
CINC Marketing: I will allow it.
Elliott Outlaw: Okay.
Elliott Outlaw: There we go.
James Terry: That could be anybody.
Elliott Outlaw: That could be anybody. Okay.
Elliott Outlaw: So, when you're logged into your dashboard, right here, this is, like.
Elliott Outlaw: I don't know, I'm on a big monitor, so it kind of expands mine, but this is just roomy, default, compact. It's just different ways to kind of…
Elliott Outlaw: show your database? Oh, no, really, I've never used that, but this is where view type should allow me just to see leads that are assigned directly to me as the agent.
Elliott Outlaw: And then, if I do have pond leads, I can add those into the mix, or I can deselect, you know, which ones I want to see.
Elliott Outlaw: And so, for a broker-level user, or someone that has a lot of, you know, leads, the launch pad really is where we're trying to get agents to really spend more time there, because that is singling out just the leads assigned to you, too.
Elliott Outlaw: So, sometimes when we're looking at the dashboard and you've got, you know, thousands of leads, this may be a little overwhelming, so that's where the launch pad is really siloing who we want you to focus on.
Elliott Outlaw: And, you know, trending leads is super important, because
Elliott Outlaw: you know, this is a little gold mine of leads that are using all the tools on your website, and, you know, if the last… this guy was… this person was on here at 11 o'clock today, and the last time I called them was 7 months ago, I think I owe them a phone call.
Elliott Outlaw: So… Yeah, the obtaining… Yeah.
CINC Marketing: The dashboard, there's been a lot of investment… or the launch pad, I'm sorry.
Elliott Outlaw: Munch, yep.
CINC Marketing: Yeah, in, in that recently, I really like the trending leads, the contact requested, we did get…
Elliott Outlaw: insane.
CINC Marketing: You go ahead, you go ahead, and then we.
Elliott Outlaw: Yeah, I was gonna say, we had a question about the showing requests.
CINC Marketing: Look at you! My god, get out of my head, outlaw.
Elliott Outlaw: I can, I can see things. So…
Elliott Outlaw: As you're aware, when a lead is on your site, there are a variety of different ways that they can request a tour.
Elliott Outlaw: Some people are like, I call that lead, I try to, you know, show up at their house, and I can't get them to talk to me. So, do what you can do, but just know that there are a lot of call-to-action buttons on your site that we want leads to engage with.
Elliott Outlaw: They may not realize that that's actually tied to an agent that's gonna notify you, but that's where I turn it into a teachable moment. Hey, it's okay, now when you're using my website.
Elliott Outlaw: If you do want to get out and see a property, you can request it right from my site.
Elliott Outlaw: Now, it does give you, the agent, a timestamp of, like, 2 AM or 4 AM. We're not expecting you to show up then, but it is so that it triggers the notification to the agent so they get the idea that this showing request has been created.
Elliott Outlaw: So, I would call the lead.
Elliott Outlaw: I know we kind of stray on the not leaving a voicemail, but if that's actionable enough, and you feel like it's important, I might not say something like, call me if you have questions, but more like, I'm following up on your showing request, I need a little bit more information before I can set that up.
Elliott Outlaw: please call me back at da-da-da-da. You could always step in and text the lead. Hey, I got your showing request. I want to make sure that we can connect before I go through, you know, the hoops to set that up.
Elliott Outlaw: That may mute your AI, but you can always step in over your AI and send your text, and then just turn Alex back on, okay?
Elliott Outlaw: But I would really kind of use that as an idea, because this is your website. You built it, and that's one of the tools that you baked into your site, so that it could be really interactive.
Elliott Outlaw: The more they feel comfortable using your website, the more they will come back to it, okay?
Elliott Outlaw: But yeah, your contact requested is going to show those showing requests. So if you come to your launch pad, click on Contact Requested, you can drill down just to showing requests.
Elliott Outlaw: Or, I can show everything that's in contact requested.
Elliott Outlaw: So, that's just that opportunity. I'd follow up as best as I can.
Elliott Outlaw: And our strategy is kind of like, if you want to lead this here until you actually engage with the lead, do so.
Elliott Outlaw: But once you've contacted them, and if you feel like, I've exhausted all efforts, you could either dismiss it because you weren't able to connect, or if you do get a conversation, make sure you clear that out so that every time you're coming into your contact requested.
Elliott Outlaw: It's truly the latest and greatest contact requested.
Elliott Outlaw: So…
CINC Marketing: And the whole idea here is to inform you of…
CINC Marketing: You know, this is what you should be doing right now, and this is why.
CINC Marketing: You know?
Elliott Outlaw: And that reflects to this Daily Money Plays that Dan shared, is, I'm sorry, Harry shared.
CINC Marketing: It's okay.
CINC Marketing: Dan's the most handsome man on the internet, that's.
Elliott Outlaw: That's what stuck in my head. So, this is the… these are the two pages that I would definitely kind of print out or keep kind of as a job aid or a guide by the side, because it's giving you instructions. What is here?
Elliott Outlaw: And what should we do? And I love this one for attempted leads. P2 is essentially calling forward all your leads.
Elliott Outlaw: That have registered within the last 14 days.
Elliott Outlaw: But I see an agent calls one time in 17 days. We're not giving that lead a fair shot at answering the phone if we only call one time in 17 days.
Elliott Outlaw: And I don't know if you remember what you did 17 days ago, but I can tell you I don't know what website I was on. So… and that's where this directive is kind of… you want to dial through these leads daily.
Elliott Outlaw: may not make sense to call them in the middle of the day, but I kind of evoke the happy hour mindset, you know, when they're off of work and may have more of an opportunity to have a conversation with you. But you don't want to have more than 3 days in between your last call attempt.
Elliott Outlaw: Because they're going to forget about you. And if they don't have your number saved in their phone, they're like, who's this person from Chicago calling me? So you want to call them frequently so that that number piques their curiosity.
Elliott Outlaw: So, you know, I struggle a little bit with the voicemails and things like that, don't tell John or anybody like that, but I think
Elliott Outlaw: I mean…
CINC Marketing: That was my question. Voicemails are such a hot topic, what do you think about voicemails?
Elliott Outlaw: Well, and that's what I'm getting asked a lot, too, because now everybody has an AI… Google has that AI assistant, so I can even say, because I'm an Android user, I can say, you know, AI, ask who this is and what the nature of their call is. But the… I find that the… I asked the agent, what voicemail did you leave?
Elliott Outlaw: Hey, this is Elliot with, Colwell Banker. I saw you were looking in, you know, Charleston. You're ready to go see 123 Main Street?
Elliott Outlaw: No, not at all. Because the first thing I think, as soon as I talk to an agent.
Elliott Outlaw: I'm gonna be locked into a contract for the rest of my life, you know? It's kind of like breaking up with your hairdresser. So, the idea is that you want to put your number out there enough that they're like, it's not coming up as scam likely.
Elliott Outlaw: And they don't call me over and over again, wonder who this is, right? Because it could be our dentist calling to remind us of an appointment. We don't know, but you want to increase the likelihood of giving them an opportunity to pick up the phone.
Elliott Outlaw: And some people will do the double dial. I called an agent the other day, and her voicemail came on, I hung up, called again, and she answered. So…
Elliott Outlaw: So I think the voicemails need to be more actionable. The reason for my call is I've been emailing you homes for sale in Charleston, but I realize my emails are landing in your junk or spam.
Elliott Outlaw: will you do me a favor, see if you can find that, and text me back, whoop, whoop, if you find it, or something like that, you know? So, I know that's one of our texts in the system, but that's where it needs to be actionable. I'm following up on X, you know, please contact me, because
Elliott Outlaw: Call me if you have any questions about this, you know, your home search. That's too broad.
Elliott Outlaw: People get intimidated because you're the expert, and if they're not ready to ask those questions.
Elliott Outlaw: They're not gonna call you back.
Elliott Outlaw: So…
CINC Marketing: Yeah, and on that same… I know, too, going back to the, contact requested and the showing request, we recently added that question to the form flows as well. Are you ready to tour this home? So that could be why you're seeing more of them.
CINC Marketing: And the same client mentioned… the question cut off, but it said, I'm also receiving a large number of home pulse, and I'm assuming that's, like, inquiries?
CINC Marketing: And that's, you know, the same thing that Elliot was pointing out as well. We have all these calls to action on the Home Pulse
CINC Marketing: Email that they get, the results page that they see.
CINC Marketing: And the reason for that is because seller leads are notoriously far out.
CINC Marketing: when they register. So we're giving these people… trying to help you filter by seeing
CINC Marketing: okay, like, this person signed up, and then they actually stayed on the page, and then they said, how can I get a more accurate valuation of my home?
CINC Marketing: Yes. That doesn't indicate that they wanna… you're gonna call and they're gonna list tomorrow, but it indicates that that's a more serious person, more likely, than someone who didn't do anything after they reached the, you know, the landing page.
Elliott Outlaw: Right, because we ask them upon registration, do you own a home? If they say yes.
Elliott Outlaw: they have the ability to type in that home address. I think sometimes a lead is like, well, when is that agent gonna come knock on my door? So they may not fill it out initially, but the more they're on the site, they could go back and put it in in their account.
Elliott Outlaw: And if we are sending them a HomePulse report, let's say this Chai Bateman is a buyer-seller, I should be able to click on this home and see that Home Pulse report.
Elliott Outlaw: So when Chai is getting that, or Shai, is getting that, home estimation.
Elliott Outlaw: They're thinking they can click in here and change. You know, most sellers think, my home is in excellent shape. So they're coming in here trying to edit the details to see if it'll increase that estimation.
Elliott Outlaw: But you'll get notified of that, because
Elliott Outlaw: That's when you definitely want to step in, because
Elliott Outlaw: They don't, for some reason, think that that report is accurate, and it's going to need an expert like yourself to talk to them about what improvements have you done. A lot of people did improvements during COVID that may not be reflected in a recent estimation report.
Elliott Outlaw: So that's where you want to lend in your expertise to maybe use some of the tools that you have to pull some more accurate comps, or hey, if you can invite me out, let's take a look at what you've done, and then I'll be able to pull some… a more accurate estimation. So that's a call to action for you.
Elliott Outlaw: So…
CINC Marketing: I'm sure there are people that hit those buttons and then say, oh, shit.
CINC Marketing: You know, like… but, but, like, that's still somebody… That is more…
Elliott Outlaw: engaging.
CINC Marketing: Interesting.
CINC Marketing: that information, then someone…
CINC Marketing: Who's just looking up their neighbor's house, or something like that, you know? Who's looking up their mother-in-law's house.
Elliott Outlaw: Well, and we use that as an objection, like, oh, I was just, you know, my neighbor never invited me over, and I was just seeing what they were asking for it. Great! I have a tool that I can pop yours in there, too, and find out, you know, what your estimation is. Yeah.
CINC Marketing: Any… it's just… it's like, the degrees of Kevin Bacon. It's just, like, it's degrees of interest, you know? Like, of course, up top, there's this guy that's, like.
CINC Marketing: I have to sell this property tomorrow, let's list.
CINC Marketing: You know, but there's other Kevin Bacons, you know, of like, I'm not quite ready, and… But, but…
CINC Marketing: you know, this Kevin Bacon is better than that Kevin Bacon.
Elliott Outlaw: Click.
CINC Marketing: That, Ross. Clip it.
James Terry: Yeah, but then… Kevin Digital.
Elliott Outlaw: At Kevin Bacon. Can I add Kevin Bacon so he'll respond? Sorry.
James Terry: Last time for 4 weeks.
CINC Marketing: Jump in before I went on Kevin Bacon.
James Terry: I did, I did want to say for Lisa's question, I did make a note as well, just from the campaign perspective, and if you feel like you're getting a lot of these clicks, or a lot of the leads that come in, it might warrant a campaign review as well. So, feel free, we can jump on a call, reach out to your AM, schedule a call with myself or my team, and we can go over your campaign and just see.
James Terry: where the traffic's coming from, is it a lot of niches, is it very broad, like, that kind of stuff. We can try and hone it in as well. So, I love everything that Elliot just shared, like, it's all… that was hugely valuable, but at the same time, keep in mind for anybody on here, if you want to have a campaign, review and go in and take a look at where the traffic's coming from, make sure that the leads are coming from, the markets you want to target.
James Terry: focus on that kind of stuff as well. Because sometimes if it's very, very broad, people might be further out from a buying decision, that kind of stuff, and it might lead to, you know, getting accidental clicks like this if they're not,
James Terry: particularly honed in on what they're wanting to do and what they're wanting to accomplish with that site visit. So it might be worth,
James Terry: warrant going in and taking a closer look at the campaign. Which, in this case, for Lisa, I have made a note to do that, but for anybody else, reach out to your AM, schedule a conversation, and we'll, we'll talk about it.
CINC Marketing: One of the, one of my favorite examples of adjustments we've had to make was,
CINC Marketing: One of, when Calabasas, when Bieber moved out there.
Elliott Outlaw: Yeah.
James Terry: Oh, yeah.
CINC Marketing: We would get so much traffic of people trying to, like, look up Beaver's house, and, like, seller traffic, too.
Elliott Outlaw: The Kardashians, yep.
CINC Marketing: Oh, sorry, yeah, I couldn't ask you, but…
Elliott Outlaw: Well, both of them, I think. Oh, okay.
CINC Marketing: Alright, yeah, good.
CINC Marketing: Oh, yeah.
James Terry: Apparently it's the first place.
CINC Marketing: Something that James always says, like, you know, we are dealing with human beings who are using these tools, so there are things that we can make to try and curb behavior, adjustments that we can make.
Elliott Outlaw: That happened a lot, in… in… with Magnolia properties in Waco.
CINC Marketing: It doesn't.
Elliott Outlaw: Flip, flip show.
Elliott Outlaw: So a lot of people would register to try to see the house that…
Elliott Outlaw: I forget their names, how to, you know.
CINC Marketing: JoJo!
Elliott Outlaw: Yeah, in JoJo, yes. Yes, so they would try to log in so they could see the details of that house, so they figured… we figured out a way to kind of parse those out, so…
CINC Marketing: It's stupid.
James Terry: of the industry.
Elliott Outlaw: Yeah.
James Terry: It was chipping.
Elliott Outlaw: Yes. I like that.
CINC Marketing: I like that show, Chip and Joanna. That was good. Trading, Trading Places, I think.
Elliott Outlaw: Trading spaces. Trading spaces.
CINC Marketing: faces with the Canadian guy?
Elliott Outlaw: Yes.
James Terry: I think, Dan.
CINC Marketing: I like that guy.
James Terry: Yeah, Eddie Mercer.
Elliott Outlaw: Is that Vern? Vern, yip?
CINC Marketing: I can't remember his name, no. I don't think it was Vern, though, it was the guy and the lady.
Elliott Outlaw: Oh, yeah.
CINC Marketing: Put it at 80.
Elliott Outlaw: I was watching some spoofs on them, like, yeah, that Hildy, Hildy was horrible.
CINC Marketing: Oldie!
Elliott Outlaw: houses, yeah.
CINC Marketing: Yes! She would try and love it or list it. I think I'm thinking of love it.
Elliott Outlaw: Oh, yeah, you're… yeah, I love it or listen, that's the Canadian guy.
CINC Marketing: Alright, I like that guy.
Elliott Outlaw: Okay, I digress.
CINC Marketing: It's always on a cul-de-sac lot.
CINC Marketing: It's a hair.
Elliott Outlaw: So, Al… yeah, Al has a question. So, you're getting leads to your email from a website not with Sync. How can I get in automatically? So, yeah, so, I mean, we integrate with other sources, like OpCity, Follow Up Boss, different…
Elliott Outlaw: So you may want to,
Elliott Outlaw: See if your account manager can help you with an integration call. Also, if you have a spreadsheet of those leads, you could email that to our support team, and they could import those leads for you.
Elliott Outlaw: And then you also can add leads on a one-off basis manually. If you don't have a phone number, you can kind of put a placeholder, like a 555 number, until you get the number. But typically we need an email address and a name.
Elliott Outlaw: So that's really all you need to create a lead in your system for you to be able to nurture them.
Elliott Outlaw: But we do integrate with a lot of other, sources, and then you can always import leads from other systems, too, so…
CINC Marketing: And then can you… how would you add them to drips automatically? Can you do that by source, or labels, or…
Elliott Outlaw: Yeah, so there's a lot of different ways. I mean, typically, when we launch a site, most of the trainers will go in and set up kind of the standard, drips, like a holiday campaign, a monthly market report, and then a speed to lead.
Elliott Outlaw: So, usually those are triggered by the new lead category. So, if you add that lead in, and you set the pipeline as new.
Elliott Outlaw: that will trigger or add those already created campaigns, or you can set some up that trigger by attempted contact, or by a label, or by a source. So there's a lot of different ways to have a campaign fire.
Elliott Outlaw: And that's even something with the bonus leads. We could set up some type of campaign, because all bonus leads that come in get a label on them, a B,
Elliott Outlaw: And that way, if you could set up that it triggers kind of a email nurture campaign to try to get a new, good, good number from the lead. So…
Elliott Outlaw: So yeah, drugs are a whole entity in itself, so,
Elliott Outlaw: You know, we do have a great, resource here. Let me type this in. It's SyncCommunity.com. It kind of lives outside of the platform, so sometimes people aren't aware that it exists. But, if you go to that Synccommunity.com.
Elliott Outlaw: you'll see live webinars, and right underneath that, if you click it, there's a whole webinar recording gallery of sessions that we did in the past. And then there are some drip.
Elliott Outlaw: I know I did one that we… we saved in there, and it walks you through the whole creating of a drip. That's… that's a really…
Elliott Outlaw: advanced topic, but you can also get with your account manager, and if you do want specific drip training, we can set that up with a trainer, too, so…
Elliott Outlaw: I don't know, did it link? I can't tell if it linked.
CINC Marketing: No, but that's… yeah, you can type that.
Elliott Outlaw: Yeah, let me…
CINC Marketing: I just went and checked it out. Thank you, May 5th through 7th in Chicago.
Elliott Outlaw: There you go, yeah.
CINC Marketing: Minnie Ditka vs. the Dolphins. Minnie Ditka, 17-6. It's a close one.
CINC Marketing: Dawbears.
CINC Marketing: Sorry.
James Terry: And Harry, there's a couple questions in the, the Q&A spot as well.
CINC Marketing: Oh!
James Terry: Not just the.
CINC Marketing: Oh!
James Terry: the chat.
CINC Marketing: How to set up…
James Terry: about emails and spam, and stuff like that, and I didn't… yeah, which brought up this other question, which I hadn't seen earlier.
CINC Marketing: communications.
Elliott Outlaw: I don't think I can see those.
CINC Marketing: Okay, so Christina says, we've noticed that all emails are going to spam, even those that are sent through deal communications. How can we fix that?
CINC Marketing: Did ask support, but it wasn't, they weren't able to resolve it.
Elliott Outlaw: So, that is, unfortunately,
Elliott Outlaw: a disadvantage with different email domains? I mean, it's… there's no rhyme or reason as to why some land in the inbox and some go to spam. Like, I've recently, when I register as a test lead, my welcome emails are going into spam, but I'm getting the one-off emails from the agent.
Elliott Outlaw: So… what… it's education. You know, you're gonna need to maybe create a text template.
Elliott Outlaw: that you could very quickly say, hey, if you didn't get my emails with properties to view, you may want to check your junk or spam folder. And you can very easily send that out to… via text, or, you know, as you're seeing that, you know, somebody's in your system.
Elliott Outlaw: You know, 18, 20 days, and they haven't gotten one property alert.
Elliott Outlaw: Try to go in and text them a couple of homes, and then educate them, hey, I've been emailing these to you, but I think they're landing in your spam folder. Do me a favor and see if you can drag it or report it as not spam, or drag it into your inbox.
Elliott Outlaw: I mean, that's just kind of the nature of email domains. And I will tell you, one thing that I've noticed, you know, certainly work domains, or .edu, or .k12, those have a lot more filters baked into them, so higher chance of those,
Elliott Outlaw: automated communications getting flagged as spam, so sometimes if our welcome email isn't delivered, Comcast.net is notorious for kicking back our welcome email. It flags it as a bad email address, so I just tell my agents, click that orange triangle back around to green.
Elliott Outlaw: And tomorrow morning, or the next day, when the property alerts go out, at least try to get those through, and if they bounce, the system will turn it back to orange, and then you know you need to get a different email address. But a lot of times, I'll give that email as a second chance if the system flags it as orange.
Elliott Outlaw: Just to try to, you know, bypass some of these
Elliott Outlaw: Filters on different work domains, and, you know, so…
CINC Marketing: Yeah, that…
Elliott Outlaw: Yeah, yeah, those emails are… it's a huge thing, and I mean, we've been trying to monitor that, too, because sometimes they'll get the property alerts, but they're not getting the one-off emails, or it's vice versa, or it's none.
Elliott Outlaw: So that's why really checking that little blue heartbeat in the lead's profile
Elliott Outlaw: As you're going back and calling these leads, if they're not getting those property alerts, that's why you're calling. They could answer and say, hello, hey, this is Elliot with the home search site. The reason for my call is I've been emailing you properties to consider in Charleston, but I realize you're not getting them.
Elliott Outlaw: And so that's a different conversation than, like, you know, when are you going to buy a house? You're coming at it from a service perspective, because the more they get those property alerts, the more they're going to come back to your website.
Elliott Outlaw: So…
CINC Marketing: Yeah, and
CINC Marketing: Yeah, I reached out to Orlando to… and he basically said that, you know, it follows the rule of what that particular user has done with those types of emails, and I mean, of course, more users, I'm sure.
Elliott Outlaw: Yeah, and…
CINC Marketing: BAM is worse.
Elliott Outlaw: I mean, yeah, and I think some people don't even realize they have all these folders in their inbox. I had an agent who didn't even know they had a promotions folder in their Gmail account, so if we don't… we don't know, we can't assume that the leads know, so…
CINC Marketing: I think it just follows this path of, you know, email just became, like, a cesspool of…
Elliott Outlaw: I promise.
CINC Marketing: promotions, and then, you know, Gmail split it out into promotions, and… but what you're saying makes a lot… I mean, the best way
CINC Marketing: I get it's very frustrating. The best way to…
CINC Marketing: Make sure that they're getting it, is to get them on the phone.
CINC Marketing: Somehow, and mention that.
Elliott Outlaw: Yeah, it's just another value about… and even if they… you can play dumb, too. You can say, I'm just verifying that you're getting my… you can see whether they're getting them and opening them, and if they are, great! While I have you.
Elliott Outlaw: Am I hitting the mark, or am I missing it? Let's talk about what I've been sending. No, these are awesome. Okay. Well, if you're ready to get out and see some, either this weekend or next weekend.
Elliott Outlaw: I'm, I'm your girl, let's go, you know, so…
CINC Marketing: Love it.
Elliott Outlaw: Yeah, use it as a kind of a, oh, well, I just wanted to make sure, so…
CINC Marketing: There is one more question I want to make sure we answer, but, if anybody is feeling froggy.
CINC Marketing: We've got Wynn Elliott's… That's your new name, Dan Elliot.
CINC Marketing: Linden Elliot's money. So what that is, just in case you're new to the pod…
CINC Marketing: It is a 7-question, trivia challenge. You'll both have one minute to answer as many of those 7 questions as you can.
CINC Marketing: If you're able to best Dan Elliott, then, you will win $200, in free marketing promotion for one of your listings.
CINC Marketing: Product we call individual listing ads. And you can always see more about that at SyncListingAds.com.
CINC Marketing: So if you're interested in playing, we've got one more question, that I got from, or we got, from, someone who I know always joins these, so I want to make sure…
CINC Marketing: We answer his question.
James Terry: And finish that thought real quick. If you're interested in playing.
CINC Marketing: Oh, sorry.
James Terry: get a couple hundred dollars in free ad spend, compliment of, paid for by Dan, set up by Harry, just raise your hand in the chat, or something like that. It does, I know real estate agents, we're… this is a bold group, right?
CINC Marketing: Carlo Weaver.
James Terry: seeing.
Elliott Outlaw: Are you listening?
James Terry: Who came to… who came to play?
CINC Marketing: I know, wait a second.
CINC Marketing: But, your topic is Outlaws. Yeah. Because that's Elliot's last name?
Elliott Outlaw: Believe it or not.
CINC Marketing: Alright, so… The, the, we did get a question from Eric.
CINC Marketing: And I thought this was interesting. This may be more feedback, I'm not sure.
CINC Marketing: But it was really around text and email attachments from leads.
CINC Marketing: So, having a lead, trying to send a screenshot on the text back into Sync came across as a blank text.
CINC Marketing: I know, Elliot, we mentioned that, briefly.
CINC Marketing: yesterday. What are your thoughts around that? Best practices around that?
CINC Marketing: For, you know, people that are trying to send an image back to an agent through the system.
Elliott Outlaw: Yeah,
Elliott Outlaw: I would probably ask them for the address so that you could look it up. Yeah, unfortunately, right now, we do SMS texting, which is short messages, so they… they have a higher deliverability rate if we send it that way, is the way I'm saying it. But…
Elliott Outlaw: I mean, if you ask them, oh, can you provide me the address?
Elliott Outlaw: You know, you can't look up a picture.
Elliott Outlaw: So, having the address, you know, would be more helpful. I'd just maybe say, the picture didn't come through, but can you text me the address? And then they can always email you, you know, grab that URL and email you that so that you can see what home they're, looking at.
Elliott Outlaw: So,
Elliott Outlaw: Yeah, I just, you know, you can always text up to 3 properties to a lead. You can text, and what it does for the lead is on their end, they will get a thumbnail of that property, and then we call it a sync lead, but it's kind of like a tiny URL,
Elliott Outlaw: that the lead can click on, and then it'll open that property, in a browser. So I would really encourage texting a couple of homes and asking for feedback. What are your thoughts? How many bedrooms do you need? You know, a lot of times people hide behind their phone or their text messages.
Elliott Outlaw: But if you get, you know, them talking about houses, that's what they came to your website for. So definitely, you know, leverage… you can definitely send those out, and then if they do say, I just sent you that, just ask them to send that address so you can look it up on your end.
Elliott Outlaw: So…
CINC Marketing: Yeah, and that's good feedback, Eric. We appreciate that.
CINC Marketing: I think that's a good way to… is it…
CINC Marketing: Is there an element of SMS being safer than, like, MMS in terms of deliverability? So, I mean, even
CINC Marketing: comes back blank.
CINC Marketing: I'd rather you get it and know It was sent.
Elliott Outlaw: Yeah. You know? Yeah.
Elliott Outlaw: And they could always grab the URL of the property. If they're on the website, you know, I can go up into my browser and copy the URL and text that over. So that might be, hey, grab the link from what you're seeing on my site and send that over to me.
CINC Marketing: Yeah.
CINC Marketing: Yeah, and I get it's, I know that's something we looked at.
Elliott Outlaw: Extra stuff, yeah.
CINC Marketing: And then just, we did get some general questions over, I mean, just about, you know, lead conversion in general.
CINC Marketing: Elliot, I think you did a really good job going through, you know, a lot of the, kind of, tips and tricks. Synccommunity.com is a great resource. We list all our upcoming trainings there. We have archived trainings there.
CINC Marketing: I'm not sure how many of you are in this batch of John Marone's, Agent Blueprint training. That started on Monday, but that's a 6-week course that goes through, everything, from how to organize your database, to how to talk to leads, to how to ask for the appointment.
CINC Marketing: The mindset… you'll get it… you may even get exposed to John's Big Booty remix, Big Booty Mix, which is…
Elliott Outlaw: Most definitely. It's so good.
CINC Marketing: It's so good.
James Terry: limited exposure.
CINC Marketing: Yeah, so…
Elliott Outlaw: I was, like.
CINC Marketing: Yeah.
Elliott Outlaw: I don't know if I want that.
CINC Marketing: you know, definitely check that out, Sync Community. Follow us on social media, utilize the support.
CINC Marketing: You know, a big realization of sync over the past few years has been
CINC Marketing: We are… we do think we're the best in the industry, but, you know, we have to help people in…
CINC Marketing: You know, converting those leads and training, and it's a whole…
CINC Marketing: I don't want to say it's a lifestyle, but it's a lifestyle.
Elliott Outlaw: It is.
CINC Marketing: Anyway, if you have questions, please let us know. But now…
James Terry: Harry, real quick, when will the recording be available?
James Terry: Pam, Pamela just threw one, which I assume will be a quick question, or…
James Terry: How long before they're usually up on the social media?
CINC Marketing: It's usually a couple of weeks.
CINC Marketing: That it'll be up. So, that's the recording for this call, but there's all kinds of archive trainings on Sync Community.
CINC Marketing: Right, meow.
Elliott Outlaw: Yes!
Elliott Outlaw: And then we… the live webinars, we've got a…
Elliott Outlaw: several coming up, in April and May, so we're kind of bringing those back,
Elliott Outlaw: So I would definitely go ahead and register for those, and the scripting webinar every other Monday.
Elliott Outlaw: Christine does a great job. I mean, I know scripts get a bad name, but…
Elliott Outlaw: it works. I'm telling you. I've done it, I've done it. I've accidentally called a lead and had to jump in and, you know, do the script. And I… hey, I was so proud of myself, because she was like, yeah, my mom and I are thinking about buying a house together, and we went through the conversation, and…
Elliott Outlaw: you know, the agent had told me I couldn't get anybody on the phone, and we called, and I had to jump in there and play real estate agent, but it was… it was… it was…
Elliott Outlaw: rewarding! So…
CINC Marketing: A lot of great training by trainers who are actually using the platform for their business. You know, I mentioned Lance and Matt at the beginning of this, you know, they're also SyncU trainers, and they're 15 plus year clients running their business off Sync right now, so…
CINC Marketing: You know, it's not… it's not… it's not hooey.
CINC Marketing: What they're talking about, it's decidedly unhooey.
Elliott Outlaw: It's not hullabaloo.
CINC Marketing: Hullabaloo.
CINC Marketing: Now, though… Alright. I should have opened this earlier.
CINC Marketing: It's time for… A little game we like to call… Elliot.
Elliott Outlaw: Yeah, I couldn't hear it.
James Terry: Oh, yeah.
CINC Marketing: Oh, is it quiet?
James Terry: Audio didn't come through.
Elliott Outlaw: Quiet, yeah.
CINC Marketing: Oh, boo.
Elliott Outlaw: I could kind of…
CINC Marketing: out over here. Weird. So we've got Carla, who is,
Elliott Outlaw: Oh, yay!
CINC Marketing: day-to-day, Carla Weaver.
Elliott Outlaw: Carla.
Elliott Outlaw: Carla, are you…
CINC Marketing: Oops, I hit Ayenda, I'm sorry, hang on one second.
Elliott Outlaw: Oh, and it's gonna… okay.
CINC Marketing: No, no, no. It's supposed to be Carla.
James Terry: The hand went down right at the end.
Elliott Outlaw: Yeah, there she is.
CINC Marketing: There's Carla.
Elliott Outlaw: Carla, you're my… you're my girl!
Karla Weaver: I am!
CINC Marketing: Yeah, we've been trained.
Elliott Outlaw: singing together. Oh, awesome.
James Terry: Oh, no way!
CINC Marketing: Oh.
Elliott Outlaw: But I didn't… I didn't tell her any outlaw trivia, so she's… because she's good.
Karla Weaver: Yo.
Karla Weaver: I didn't even know you were gonna be on this one. It was, it was Daniel, you know, that pretty much notified me that, hey, Eileen is gonna be on this call, you might want to join, and I say, absolutely, I want to
Karla Weaver: That's all.
CINC Marketing: Alright, alright. Where are you from, Carla?
Karla Weaver: El Paso, Texas.
CINC Marketing: Awesome! Alright, well, we appreciate you, coming on. Are you a newer client, if you're.
Karla Weaver: Oh, yeah.
Karla Weaver: Yeah, you're on you.
CINC Marketing: Awesome. Well, thank you. We appreciate the opportunity to work with you. Elliot. So, to keep it fair, I'm gonna send you out of the room for a little bit, but don't, don't leave.
Elliott Outlaw: Okay.
CINC Marketing: It'll really mess the game up if you leave.
Elliott Outlaw: I won't leave.
James Terry: Stick around.
Elliott Outlaw: Don't sit in the waiting room.
CINC Marketing: Okay, alright. Don't do anything weird, because we're gonna bring you back without.
Elliott Outlaw: Okay.
CINC Marketing: also.
Elliott Outlaw: Alright.
CINC Marketing: Alright, so, sawya.
CINC Marketing: Sawyer!
CINC Marketing: Alright, Carla?
James Terry: Hooray.
Karla Weaver: Yes.
CINC Marketing: So, this is Wind Dance Money, or James, do you want to do it?
CINC Marketing: You go.
James Terry: Yeah, I'd just like to hit a couple of quick things for… for the benefit of the group, right? It is, as Harry said, 7 questions. Our category today is Outlaws. I'll run through the 7 questions. It's usually 60 seconds. Harry, you want to do 90 seconds today?
CINC Marketing: Sure.
James Terry: Since it's too, yeah,
James Terry: So we'll do 90 seconds, 7 questions. For everybody listening in, please do not put the answers as you hear them. Don't put any answers in the chat, because when Elliot comes back in, we don't want her to… we don't want to think that she might be cheating, so, like.
James Terry: Just keep that… we had that issue one time. A bunch of answers showed up, Dan knew what was going on.
James Terry: Carla, there's no need to wait for me to finish the question, either. Once you know the answer, feel free to jump in as it is being timed. Faster's better than slower.
James Terry: And if you don't know the answer, lightning doesn't strike very often, it almost never strikes twice, so feel free to say skip. If you don't know the answer, say skip, we'll move on to the next one, we'll come back after, if we have time.
Karla Weaver: Okay.
James Terry: Sound fair?
Karla Weaver: Fair enough.
James Terry: And then we'll bring Elliot back in, we'll do the same, and and we'll see who wins.
James Terry: Harry, did I miss anything?
CINC Marketing: No, I think that was good. I'll do the timing, and I'll start the timer after you finish question one.
James Terry: Yep, at the… as soon as I finish the first question, timer starts. Harry will give us, 30, 60, and probably 10 seconds left kind of, kind of breakdown, so we know as, as time is moving.
James Terry: Carla, are you ready?
Karla Weaver: Let's do it!
CINC Marketing: Yes!
James Terry: do it.
James Terry: Question 1 for Outlaws.
James Terry: Standing just 4'11 and 5'3", respectively, these outlaws of the 1930s carried out a 2-year crime spree across central U.S. and were responsible for at least 13 deaths, 9 of them police officers, before being gunned down in Louisiana in 1934.
Karla Weaver: I only get one chance, right? .
James Terry: You can skip and we can come back, if you're…
Karla Weaver: I'm gonna give it a sh…
James Terry: Go for it. A crime duo in the 1930s.
Karla Weaver: 1930s. Billy the Kid?
James Terry: This football player was a real sinner.
James Terry: Rod, he hate me smart, played for the XFL, the XFL team, The Outlaws, which was based in what city?
Karla Weaver: Yep.
James Terry: The cast of this famous outlaw movie includes Robert De Niro as crime boss Al Capone being chased by Kevin Costner and Sean Connery.
Karla Weaver: Okay, I know that one. Hold on, I'm thinking.
James Terry: Reach out. You can reach out. Reach out and touch it. You're so close.
Karla Weaver: Oh, wow, skipped.
James Terry: This pirate from the children's book Treasure Island is known for having only one leg, but his real legacy is a chain of over 500 seafood restaurants throughout the Midwest.
CINC Marketing: 20 seconds.
James Terry: Seafood restaurants for a pirate.
Karla Weaver: Pick, lick, something. Pick, lick.
James Terry: Okay.
James Terry: This fictional English outlaw robbed from the rich and gave to the poor.
Karla Weaver: Robin Hood.
James Terry: And this outlaw, Jesse, robbed banks with his brother, Frank, and married his first cousin, Z, before being shot in the back.
Karla Weaver: Jesse James.
James Terry: Okay.
CINC Marketing: Alright.
James Terry: period of time, etc.
CINC Marketing: Alright!
CINC Marketing: Carla, thank you very much.
Karla Weaver: Thank you, guys, for the opportunity. That was, that was good.
CINC Marketing: We're gonna…
James Terry: The pressure's on, right? It's so hard to think, like, quick on the spot.
Karla Weaver: Right?
James Terry: I get it.
Karla Weaver: I know.
CINC Marketing: We're gonna put…
Karla Weaver: It could be cold out.
James Terry: Stick around, if there's a tie, we have a tiebreaker question, so don't go anywhere yet, Carla. We'll see how… we'll see how Elliot does.
CINC Marketing: Now I gotta find Elliot.
CINC Marketing: Oh, there she is.
CINC Marketing: She was hidden. She's coming back.
CINC Marketing: Trying to.
CINC Marketing: Oh, there she is!
James Terry: Okay.
CINC Marketing: Hello, Miss Outlaw.
Elliott Outlaw: Did I drop off? You did not. Ugh.
James Terry: There we go again.
CINC Marketing: I did.
Elliott Outlaw: Okay, I'm back.
CINC Marketing: Alright.
CINC Marketing: We're back with the questions, for Elliot here, chance for… $200 ad credit?
Elliott Outlaw: I feel like I'm at a disadvantage with Carla being in Texas.
CINC Marketing: We'll see.
James Terry: Elliot, are you ready? We've got 7 questions based on Outlaws, where I get.
Elliott Outlaw: Alright.
James Terry: Category being outlaw.
James Terry: We'll run through them. If you don't know the answer, you can say skip, and we'll move on to the next.
James Terry: We'll come back if we have time. We're gonna run for 90 seconds this time, and no need to wait for me to finish the question. If you know the answer, go ahead and jump in.
Elliott Outlaw: Buzzin', okay.
James Terry: Alright, you ready?
CINC Marketing: Start the timer after the first question's over.
James Terry: Your first question for Outlaws. Standing just 4'11 and 5'3", respectively, these outlaws of the 1930s carried out a two-year crime spree across Central.
Elliott Outlaw: Unemployed.
James Terry: This football player was a real sinner. Rod He Hate Me Smart played for the XFL team The Outlaws, which was based in what city?
Elliott Outlaw: Las Vegas! I have the t-shirt!
James Terry: Oh, really? The cast of this famous outlaw movie includes Robert De Niro as crime boss Al Capone, being chased by Kevin Costner and Sean Connery.
Elliott Outlaw: Let's cute.
James Terry: This pirate from the children's book Treasure Island is known for having only one leg, but his real legacy is a chain of over 500 seafood restaurants throughout the Midwest.
Elliott Outlaw: Oh, lord. Oh, Long John Silver? I don't know.
James Terry: This fictional English outlaw robbed from the rich and gave to the poor.
Elliott Outlaw: Oh, Robinhood.
James Terry: This outlaw, Jesse, robbed banks with his brother Frank and married his first cousin, Z, before being shot in the back by a member of his own gang.
Elliott Outlaw: Jesse James.
Elliott Outlaw: Or Robert.
James Terry: 97?
Elliott Outlaw: Okay, good.
James Terry: Blockbuster had a plane full of outlaws getting hijacked before crashing into the Las Vegas Strip. It was also Nicolas Cage's best accent, and John Malkovich's best character name.
Elliott Outlaw: Skip. Movies are not my thing.
CINC Marketing: 15 seconds, if you want to go back to 3 and…
James Terry: So, the cast of the famous movie with Robert De Niro as Al Capone.
Elliott Outlaw: God.
Elliott Outlaw: Stupid.
CINC Marketing: 2…
Elliott Outlaw: I don't know. I don't know.
James Terry: Stop by.
Elliott Outlaw: I can't remember, he's like…
James Terry: To run through it real quick, it was Bonnie and Clyde, in the first. You did get, Las Vegas for the, the Las Vegas Outlaws, the XFL team. I can't believe you got the jersey, that's wild.
Elliott Outlaw: We were there, so…
James Terry: The Al Capone movie is called The Untouchables.
Elliott Outlaw: Yes, okay.
CINC Marketing: Elliot Ness.
James Terry: that?
Elliott Outlaw: There you go.
James Terry: Long John Silver. Long John Silver is correct, Robin Hood is correct, you both got that. Jesse James is correct, you both got that. And… one of my favorite movies, the 1997 blockbuster, Con Air.
Elliott Outlaw: Oh, darn right.
CINC Marketing: It's always Con Air.
Elliott Outlaw: Yeah. Yeah, I think so.
James Terry: How much better question.
CINC Marketing: Elliot, you got 5, that was, good work. Carla came on, and she got… slightly less than 5.
Elliott Outlaw: Oh, no! I feel like I should let her win.
CINC Marketing: Cam's money?
Elliott Outlaw: Okay, alright.
CINC Marketing: Thank you so much for, joining.
CINC Marketing: And with that…
Elliott Outlaw: Yeah, I gotta…
CINC Marketing: the…
Elliott Outlaw: Yeah, I've gotta go. I've got 20 clients in a waiting room right now.
CINC Marketing: Oh, yikes! Alright, well, we gotta go. Thank you, Elliot! Thanks, everyone!
Elliott Outlaw: Yeah.
CINC Marketing: Thanks for joining. Have a great day.
Elliott Outlaw: I care, bye.
CINC Marketing: lecturing.
James Terry: Hanging out with us, everybody.
CINC Marketing: See you later!