Today’s guest is a tech industry expert, a data-driven RevOp, a development leader, and was honored as one of Utah Businesses’ 40 under 40 for 2022. Please welcome to the show Brandon Bussey, Partner at Unicorn Revenue Operations. Brandon joins host Sajeel Qureshi to talk about how to build a RevOps Rolodex. Tune in to Brandon’s amazing advice about how to compensate for your skillset and budgetary limits!
RevOps Myth:
- Don’t try to be an expert at everything. Find your strengths and weaknesses and hire to complement and supplement those weaknesses. RevOps will be stronger with a team of experts rather than an individual expected to know everything.
Takeaways:
- With a limited budget, you have to be strategic about hiring practices. Start by hiring a Salesforce manager, who will give the most back for your budget. Prioritize a leader to manage the commission's side of the business.
- Be transparent with the CRO and others about the budget limits and what you can deliver. Avoid over-committing and under-performing what your company can do. Create a list of needs in your organization and acknowledge which should be dealt with.
- Create a modern Rolodex of hiring; keep contacts in your arsenal of experts who may be a good fit for future roles or for 30-minute meetings. In the event of an increased budget or a need for expertise, you want to reach out and fill that gap quickly.
- Brandon shared some insightful advice for interns:
- Don’t be afraid to ask for 30 minutes of a leader's or coworker’s time to ask questions about their career. This can be in an upward direction to someone in a different department.
- Brandon expresses the importance of taking advantage of networking opportunities. Be proactive in asking people to meet and leverage your venture-backed company. This can provide valuable introductions, initiate mutually beneficial interactions, and create meaningful relationships.
- Generally, technology products don’t fail because they weren’t made well, but because they weren’t implemented successfully. Brandon believes that it is beneficial to bring in product champions, user testing, and work on a more personal level with the team.
- Rollouts initially create more work for the end users. To avoid this, Brandon suggests combating implementation pushback by explaining the rationale behind technology rollouts, showing what processes will be made easier, and creating and maintaining a support structure.
Quote of the Show:
- “Get to the right answer. It doesn’t matter how you get there as long as you know how to get there. Bring in the right resources.” -Brandon Bussey
Links:
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What is RevOps 500?
Welcome to RevOps 500 where we invite the world’s top marketers to answer the tough questions facing growing companies. Join us as we dive deep into the world of RevOps. We’ll be learning strategies and expertise from first-hand experiences.