CRO.CAFE English

In this clip from our livestream during #DAC19, Guido and Bart speak with Krista Seiden from KS Digital.

Show Notes

Krista's session at #DAC19:
Digital analytics trends: a changing industry and what's next  - The digital analytics industry has seen a lot of changes in recent years, both in terms of new products and ways of doing analysis, and how analysts want to use such tools and access data. In this talk, Krista will touch on the shifting trends she's seen and dig into new tools such as Google's App+Web tracking for a glimpse at what the future may look like. 

Partners:

Het Digital Analytics Congres 2019 vond plaats op 8 oktober 2019 in de Jaarbeurs in Utrecht en wij deden live verslag vanaf de conferentie. Meer over het congres kun je vinden op https://www.digitalanalyticscongres.nl/.

DAC19 werd georganiseerd door het Expertise Center voor Marketing Insights, Onderzoek en Analytics beter bekend als MOA. Meer daarover kun je terugvinden op https://www.moaweb.nl/.

Creators & Guests

Host
Guido X Jansen
As a cognitive psychologist and award-winning CRO specialist, Guido has worked with global e-commerce companies such as eBay, Heineken, Sara Lee, ING, Randstad, Sanoma and Jacobs Douwe Egberts to turn their data and insights into continuous business growth.
Guest
Krista Seiden
Founder KS Digital, Ex-Google, content creator for Google Analytics, GA4, and online education, @Cal @wharton alum. https://t.co/mc9iMhhxLu

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