How to grow a manufacturing business? | Manufacturing Business Lead Generation

James Dooley and Kasra Dash explain how manufacturing companies grow because strategic lead generation and strong SEO increase qualified enquiries. James shows that risk free lead supply boosts revenue because payment only occurs on converted jobs. Kasra highlights that social proof improves trust because case studies and factory videos validate quality. They both stress that multi channel marketing accelerates growth because diversified traffic reduces dependency on a single source.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley: so James if I want to grow my manufacturing business what do you recommend so to grow manufacturing business I'd look at several different types of marketing the number one that I would look at is visiting fat rank.com fatrank works with quite a lot of different manufacturing companies uh throughout the UK um and if if you apply through the contact page and give all the information of what you're looking for leads on they've got a no risk supply of inquiries that you only pay on converted jobs you have nothing to pay on any inquiries any SEO or any PPC um to the website it's literally only on converted jobs that you pay I'd say second would be SEO search engine optimization to your own website so can you expand a little bit further of why SEO would be good for a manufacturing business to grow
Kasra Dash: yeah so o obviously if if if somebody is searching for a specific type of manufacturing let's say it is give me an example of of a manufacturing type of business could be manufacturing gym equipment right okay um typically speaking a lot of people would search for manufactoring gym equipment um in Google and if you're not ranking in the top three positions you're you're not going to earn any money from your own dedicated website so I would definitely be looking to build on the actual rank ranking higher um also your personal branding not just for example the the director of the business but also for your your website making certain that you've got case studies making certain that you've got loads of reviews if you can get video reviews that can help as well um so doing all of that helps one thing that I would say as well that I reckon would work in the manufacturing industry and literally for the past like four or five videos we've said it probably wouldn't work is traditional advertising as well
James Dooley: yeah traditional advertising could work well so Billboards tv ads radio ads magazines especially um getting your information in as many like architectural uh getting your name in front of as many different Architects as you can so they can specify your products of what you manufacture there's something else that with regards to when you look at any forms of marketing is's trying to sit down and work out where you make the most profits so if you're like a a playground equipment manufacturer probably the main two terms would be like Play equipment suppliers play play equipment manufacturers but it's trying to dig down further and when you're making the equipment is let's say you make trim Trails which is a type of equipment going down the route of not just being too broad and saying playground equipment manufacturers but trim Trail manufacturers and stuff like that so he's trying to dig down and see EX exactly where your profits are going to be there and then you can then also potentially start looking it if you know an exact product that you're good at manufacturing and making a lot of and it's profitable you could run down the PPC route as well you ever thought of doing like payer click AdWords with PPC
Kasra Dash: my my only issue is i' I've spent a lot of money on PPC um and it does get expensive and it's also play to win so as soon as you stop spending PPC that that's almost it so you need to continuously be spending whereas for example with fat rank it's a lot more trusted um with PPC sometimes you get what I like to call Window Shoppers they're just inquiring with like three different competitors and they might not even ever end up going with you and You' you might have spent 4 or500 just on that one click to then for for it to not actually result in any income for your business um so that that's that's my only concern that that being said you can definitely get it to work as well
James Dooley: yeah definitely I mean if you are a manufacturing company and you are looking to grow PPC is very very risky I'd even go as far as saying that SEO is risky as well in the fact that you won't get a quick return on investment it's very good for Branding and building your reputation and stuff online where the fat rank lead generation model you only pay on converted jobs so it's completely risk-free on that on that front but also another way of growing your manufacturing business could be social media so trying to get lots of pictures of your Warehouse of where you manufacture and videos of actually showing the the equipment using that's manufacturing whatever you like products or like whatever you're making trying to get those being made into a nice video format and uploading it onto YouTube even things like nowadays like Tik Tok definitely getting it onto LinkedIn on Twitter on Facebook on Instagram I love any of my companies to be Omni presentes so I definitely wouldn't say even though I'd say the by far the best way of growing your manufacturing company is trying to apply for the fat rank uh lead generation model don't throw all your eggs in one basket try to be generating your own leads as well via SEO try and generate if if you found the winning keywords try and do from PPC try to potentially you could do some traditional marketing social media be consistent in posting on social media and if you've got some great videos and you've got a winning product that's profitable you could even run social media ads as well there's lots of different ways our manufacturing companies could grow it's just trying to see what would get the best bang for your B on what you spending
Kasra Dash: I I think what one thing to to um consider for a manufactur in company a close friend that we've actually got um he gets a lot of his stuff manufactured in China and he's he's based in the UK now he basically said that whenever he's actually vetting a factory to work with um he he does a clothing brand by the way he actually looks at their social media presence to see what kind of um what kind of equipment they actually use what kind of like what the environment's like cuz you can tell like oh okay that machine over there it's the the 552 is really good prints out prints off really nice designs it's good high quality stuff like that so it it saves him a trip to actually visi in China to then go go and visit four or five different manufacturing um factories so yeah I think video is is quite a good trustworthy um tool for your brand um it might not get millions of views but it can definitely help for example if if you have a customer that's going and getting let's say two two or three quarts and they see that you have a really nice Factory you're using the the top of the end actual uh manufacturing tools and stuff like that that can win you the job the Machinery is very important at what people are using to to make certain that the quality of the products of what they're making is great so if you are a manufacturing company and you are looking to grow um for me personally step number one would be go inquire with fat rank.com go and go to the contact page filling all the details of what type of leads you would want to be doing the second big part is SEO making certain that you've got a good brand reputation management online making certain that that if you are generating leads that when people are Googling your name your brand name and manufacturing company name that it's full of positive five star reviews testimonials and you've got lots of case studies and videos so that the leads that's been generated have been converted into potential orders so we hope you like the video If of how to grow a manufacturing company and anything else to add
James Dooley: no I think say everything that we' spoke about with like fat Rank and stuff the link will be in the description so make certain to head over there and fill out the form