Grazing Grass Podcast : Sharing Stories of Regenerative Ag

Join us for a conversation with Marshall Whorley of Kateri Carbon from Gatesville, Texas, as he shares his journey through ranch management and his passion for sustainable, grass-based practices. Marshall’s story begins with his grandfather’s influence and takes us through his academic and professional experiences, from Texas A&M to the TCU Ranch Management program. He provides insights into the significance of grass management and sustainable practices, contrasting the traditional methodologies he encountered with the more holistic, ecosystem-based approach he embraced at TCU. Marshall also reflects on the valuable lessons learned from attending sale barns and the importance of adapting to market changes for long-term profitability.

Explore Marshall’s journey from managing a section of a ranch to leasing land for cattle. He discusses the challenges and rewards of efficient grass and water management, particularly in the face of high costs and unpredictable rainfall. Marshall emphasizes the benefits of leasing land over purchasing, highlighting the importance of building relationships and demonstrating good management practices to landowners. The chapter also touches on the impact of urbanization and the influx of new residents on land availability, underscoring the necessity of trust and profitability in securing leases.

Discover the potential of carbon offsets and multiple income streams in ranching, as Marshall shares strategies for maintaining profitability and sustainability. Learn about the appreciation of land value since the 1980s, the benefits of custom grazing, and the importance of adapting grazing practices. Marshall also discusses the introduction of sheep and goats to diversify income and the preparations needed for managing additional livestock species. The episode further explores the transition to regenerative grazing, the role of technology in enhancing grazing lands, and the benefits of carbon contracts, providing a comprehensive guide for ranchers looking to innovate and sustain their operations.

Links Mentioned in the Episode:
Kateri Carbon
Marshall Whorley on Facebook

Visit our Sponsors:
Noble Research Institute
Redmond
Kencove Farm Fence

What is Grazing Grass Podcast : Sharing Stories of Regenerative Ag?

The Grazing Grass Podcast features insights and stories of regenerative farming, specifically emphasizing grass-based livestock management. Our mission is to foster a community where grass farmers can share knowledge and experiences with one another. We delve into their transition to these practices, explore the ins and outs of their operations, and then move into the "Over Grazing" segment, which addresses specific challenges and learning opportunities. The episode rounds off with the "Famous Four" questions, designed to extract valuable wisdom and advice. Join us to gain practical tips and inspiration from the pioneers of regenerative grass farming.

This is the podcast for you if you are trying to answer: What are regenerative farm practices? How to be grassfed? How do I graze other species of livestock? What's are ways to improve pasture and lower costs? What to sell direct to the consumer?

Welcome to grazing grass
podcast episode 133.

squadcaster-1ej3_1_09-06-2024_100842:
Don't be afraid to make mistakes and

you're not going to ask a stupid question.

You're listening to the grazing grass,
podcast, sharing information and stories

of grass-based livestock production
utilizing regenerative practices.

I'm your host, Cal Hardage.

Cal: You're growing more than grass.

You're growing a healthier
ecosystem to help your cattle

thrive in their environment.

You're growing your livelihood by
increasing your carrying capacity

and reducing your operating costs.

You're growing stronger communities
and a legacy to last generations.

The grazing management
decisions you make today.

impact everything from the soil beneath
your feet to the community all around you.

That's why the Noble Research
Institute created their Essentials

of Regenerative Grazing course to
teach ranchers like you easy to follow

techniques to quickly assess your forage
production and infrastructure capacity.

In order to begin
grazing more efficiently.

Together, they can help you grow
not only a healthier operation,

but a legacy that lasts.

Learn more on their website at noble.

org slash grazing.

It's n o b l e dot org
forward slash grazing.

On today's show we have Marshall
Whorley of Kateri Carbon.

We talked about his journey.

Uh, his education.

And going into range management
and what he's been doing

up to the present point where he's
leasing land and doing some custom

grazing and what the future has for him.

Then for the overgrazing section, we
dive into Kateri Carbon and finding

out what they're doing for farmers
and how you can benefit from that.

We discussed that.

Of course we wrap up with the famous four.

For the bonus segment, we
talk about border collies.

So for grazing grass insiders,
that'll be available for you soon.

10 seconds about the farm.

Fall calving season for
my dad's cows has started.

So we've got a few calves on the ground.

It is dry here.

Um, we could use some rain.

10 seconds about the podcast.

First thank you for this
delayed episode this week.

Thank you for understanding.

Uh, the episode that was due to come out
Wednesday when I went edit it on Tuesday.

I didn't have half of the audio, which
is a slight problem for a podcast.

There's a video we could have
made do, but audio much tougher.

Marshall was scheduled to come on.

So we're able to get his episode
recorded and out the door.

I want to say thank you to
grazing grass community.

I asked about.

Uh, suggestions for guests and
you all came through once again.

Uh, tremendous guests that
you would like to hear from.

So I'm reaching out to them and you can be
watching for those episodes in the future.

Let's share review before
we talked to Marshall.

So.

Review.

It's a suburb, empowering enlightening.

I love this podcast, unfailingly
inspiring and mind opening for

those of us committed to healing
the soil ourselves and each other.

Thank you.

EceriRising.

I think I said that, right.

I tried to, I appreciate the
review much to kind much too

kind, but I do appreciate it.

Uh, excellent conversation
with Marshall today.

So let's talk to Marshall.

cal_1_09-06-2024_100840:
Marshall, we want to welcome you

to the Grazing Grass Podcast.

We're excited you're here today.

squadcaster-1ej3_1_09-06-2024_100842:
Thank you, sir.

I'm honored to be here.

I'm a fan of the show and
get a lot out of podcasts.

So I'm happy to help wherever I can.

cal_1_09-06-2024_100840:
Well, thank you Marshall.

To get started, can you tell us a little
bit about yourself and your operation?

squadcaster-1ej3_1_09-06-2024_100842:
Sure.

I am from central Texas.

I live in a little town called Gatesville.

I grew up around this area.

I got started in ranching
from a very young age.

My grandfather owned cell barns,
was an auctioneer, ranched got

traded cattle, all of those things.

And when I was a little kid I love that,
you could have asked me if you wanted to

be a professional baseball player or a
rancher, I would have said a rancher, I

idolize those guys.

So, that's what I did growing up.

And when I was in high school, my
grandfather passed away, we sold the

cell barn, a lot of things changed.

But after I graduated high
school, I wanted to continue

my passion in agriculture.

So I Pursued a degree in
animal science at Texas A& M.

Upon completion of that, I went to
go work at 44 Farms, where I had

been interning while I was at A& M.

I worked for them for about a year, and
I was the in charge of nutrition, but

more or less, I drove the feed truck.

And I quickly realized after that,
that's not, what I wanted the Upside

of my, my, my education to be.

So I applied to TCU ranch management
and was accepted into that program.

And that was really a hard, but very
influential year of my life where I

met a lot of people made a lot of.

Found a lot of great mentors really
started my journey in grass management.

I come from an area that is almost
completely overgrazed everywhere

you go and that's just the norm.

And, when we talked about the big four
native grass species, I didn't know

what those guys were talking about.

So it got me at that point, I
realized how little of that I

knew and how much more I needed to
educate myself because as ranchers.

First and foremost, we're grass farmers.

We are not, we're not livestock owners
and caring for that natural resource is

the utmost importance and it allows us
to be sustainable through the ebbs and

flows in weather changes in the market.

cal_1_09-06-2024_100840: well said there.

A couple of things.

I hate to even bring
up A& M on the podcast.

They left the Big 12, went to the SEC.

I seem to enjoy it a bit much
when they lose being an OSU grad.

But, going through OSU and getting
their animal science degree,

it's been a few decades for me.

We didn't talk about grass.

I took a rangeland management class,
but really the grass farmer and

managing our grasses and soil health
like we do now was not mentioned.

At Texas A& M, was that starting to
creep in or were they still in that

traditional academic mindset of here's
your input, here's what you get out of it?

squadcaster-1ej3_1_09-06-2024_100842:
when I was there, it was

very much the old school.

I think now, they've brought in
Jeff Goodwin to help a lot with

their range science department,
and I think it's changing.

So, and it's just changing
for the better, but yes, I,

my, my experience is
very similar to yours.

cal_1_09-06-2024_100840: Yeah, and
OSU is doing some changes as well, and

some of the programs they're doing now.

Now when you went to the TCU Ranch
Management course, was it more the

same, or had they adjusted some?

squadcaster-1ej3_1_09-06-2024_100842:
They're very much grass based, they are

a managing the ecosystems is first and
foremost, and you have to understand

that, what they say at TCU is they want
to be able To drop you out anywhere in

the world and you be able to evaluate
the natural resources and the financial

resources of the landowner and be able to
put together a plan that is going to be

not only the best for the land, but also
the best financially for the landowner.

cal_1_09-06-2024_100840: Oh, yeah.

squadcaster-1ej3_1_09-06-2024_100842:
So it was totally different and unique

and I yeah I can't say enough good
things about TCU ranch management.

cal_1_09-06-2024_100840: Oh, very good.

Very good.

One thing I want to jump back
just a little bit before we talk

more about ranch management.

You said your grandfather owned
cell barns or a cell barn.

I love going to cell barns.

Even now, I go and it's just, it just
immediately takes me back to my childhood.

I enjoy it so much and I'm actually
disappointed I don't get to go more often.

squadcaster-1ej3_1_09-06-2024_100842:
Yes, sir.

cal_1_09-06-2024_100840: I'm sure you
have some of those same things being

around it with your grandpa having one.

squadcaster-1ej3_1_09-06-2024_100842:
Absolutely.

It was a great place to learn and I still
like to go as often as I can to keep.

Keep an ear on the market.

And you're always that's really,
we can talk about grass all we can,

but being able to adapt and change
with the market is equally important

and then continue to be sustainable
and profitable in this industry.

cal_1_09-06-2024_100840: Oh
yeah, I completely agree.

I've been, I've just started recently,
my dad does this all the time, but He all

the time calls me, hey, do you have so
and so auction on because he's watching

it on his phone, so I've actually started
watching more online as I'm doing other

work, which is very distracting for me,
but that's a great use of technology,

if it doesn't distract me too much.

Anyway, I just want to go on that
tangent for just a second about Sell

Barn, because it was Probably my dad
would say we didn't go all that much.

I felt like we went every week and
it was one of my favorite times.

squadcaster-1ej3_1_09-06-2024_100842:
Yeah, no, definitely met a lot of

great people and learned a lot.

There's.

A lot of really knowledgeable cattle
buyers in there and you can certainly

learn quite a bit of about buying
and trading cattle in a sell barn.

cal_1_09-06-2024_100840: Yeah.

Okay, so got that tangent out of the way.

Let's jump back to that TCU ranch
management and you talk about

very grass based, holistic view of
the ranch and what you're doing.

At the time were you running any of
your own cows or were you focused

just on school at that time?

squadcaster-1ej3_1_09-06-2024_100842: I
was focused just on school at that time.

After A& M, I really thought that I
wanted to pursue the seed stock operations

because that's how we were taught.

And we

cal_1_09-06-2024_100840: Oh yeah.

squadcaster-1ej3_1_09-06-2024_100842:
that was the highest level.

And then after, I love 44,
no knock on those guys.

But after, seeing that, I realized
that the commercial side is what

really drew me and interested me more.

Grass management was really
where I wanted to be.

I grew up also, we had a
lot of sheep and goats.

And

cal_1_09-06-2024_100840: yes.

squadcaster-1ej3_1_09-06-2024_100842:
I think that's always interested me

just because of the profitability of
the sheep and goat versus the cattle.

And I've always known from a young age
that if you can't make money doing this.

It's not going to last long.

So,

I'm not somebody that has endless pockets.

So I had to figure out a different
industry that I could be successful in.

cal_1_09-06-2024_100840: So once you
finished that ranch management, what

was your next step in your journey?

squadcaster-1ej3_1_09-06-2024_100842:
I took a job managing a ranch

probably in one Western central Texas.

That was around the area of Brady.

Had a very kind of basic
rotation at that point.

I wasn't, I say I was a manager.

I managed that specific portion

that part of the ranch.

But there was multiple multiple
ranches under that whole umbrella.

And there was a head manager.

And I just, it was a great experience.

But I realized that we needed to be
doing more with our grass management.

A basic.

Three herd, four pasture rotation.

That's just not going to get it done

especially in an area where it
forgets to rain too much and, with

the increasing cost of everything.

We have to figure out a way to be able to,
grow more forage and really truly utilize

the entire ranch and then, with that
increasing our water availability, all

those things that, congregate with that.

cal_1_09-06-2024_100840: When did you
start looking for lease land so you

could run some of your own animals?

squadcaster-1ej3_1_09-06-2024_100842:
It's something that I've always

wanted to do but, as a, just getting
out of school, I did not have the

funds to, to look at doing that.

I really didn't have the time to look
at doing that and I will say that.

Oh, I've been managing ranches for
eight years out of school, and as a

ranch manager, I learned a ton because
really, after graduating from TCU,

you think you know a lot until you
get out there and you start doing it,

and you realize, hey, you don't know
nearly as much as you think you do, and

you need to continue your education,

and I think that was a blessing, right?

If I would have started
Right out of the box.

I think I would have stumped my toe
a lot and I still stumped my toe

today a lot, but probably less than
what I would have out of the box.

But as a ranch manager, you do not have
time to, to try to do things on the side.

You need to spend all your time focused on
that landowner's cattle and, maintaining

that landowner's property because that's
what you're paid to do and you need to

do that to the best of your ability.

Really, my time of leasing
land is really very short.

I've, like I said, I've been doing
this for eight years, but just here

recently, within the last six months,
I was able to pick up some close

friends properties who decided to get
out of the business, and I was able to

take that over, so I'm very, Not new
in the cattle industry, but very new

when it comes to leasing
my own properties.

Yes, sir.

cal_1_09-06-2024_100840: So, so just on
that leasing land and leasing property

it sounds like it's a prior relationship
that because of that relationship

and the other person deciding to sell
out gave you an opportunity there.

Was

leasing land always a thought
that's a pathway in or was it

something that this came up and
you're like, Oh, I could do that.

squadcaster-1ej3_1_09-06-2024_100842:
No, I've, I learned from when I was

a little kid, my grandfather always
told me the way that, that you remain

profitable in this industry is by securing
basically good deals good good leases

is that's the way that you can start
out of being successful in ranching.

And then with that, with those
retained earnings, then you can

look to buy your own property.

My family has a place.

It's not it's not huge.

So I always knew that I was going
to have something else to make an

economic unit out of everything.

And so leasing land was
always very important to me.

They emphasize that at TCU.

They emphasize that at
Ranching for Profit.

And that it's very true, a lot
of times when you're leasing land

you're able to lease that land for
less than what you would have an

interest payment on buying land.

So,

you will cripple yourself
financially trying to buy land.

cal_1_09-06-2024_100840: Yeah and
so often people go in and buy land

and that sets them back financially
from what they want to get because

they were so eager in buying land.

Of course, I'm sure it's this way in
your area, but finding land to lease.

is always I hate to say difficult,
maybe difficult's the right word.

It is difficult.

The land's in use already by somebody or
if it's not being used for grazing, that

person usually has other purposes and they
don't always think grazing's a good idea.

squadcaster-1ej3_1_09-06-2024_100842:
Yes, sir.

It's very similar in my area.

No, urbanization is a.

Everyone think of it, I
think of it as a problem.

I guess it does increase our land
values, but, we have people moving

in to this area of Texas that, they
just want a small little, whatever

you want to say, homestead, a

cal_1_09-06-2024_100840: Yeah, oh yeah,

squadcaster-1ej3_1_09-06-2024_100842:
play on, and that makes it

difficult to get in and lease land.

And I will say that, my success has just
been prior relationships and not being

forceful with people, but just always be
there to answer any questions they have

and let them, build that rapport with
them and have them start to trust you.

And little by little, they'll sway over
to, to, to leasing you their property.

A lot of times when you really get
to, to build that relationship, you

learn that they're not profitable
and most people, they love to ranch,

but they also hate to lose money.

So if you can

figure out a way to say, Hey, I'm
going to bring you X amount of

thousands of dollars more than you were
making prior, they'll listen to you.

And especially if you can compound
that with better management practices

and what were previously happening

cal_1_09-06-2024_100840: Oh, yeah.

Now, one thing just to clarify
in my mind where you're located.

You said Central Texas,
West Central Texas maybe?

I saw a deal the other day that said
that triangle area of Texas, from

Dallas to Houston to Austin or San
Antonio, that triangle area is one of

the fastest growing areas in the U.

S., if not the fastest.

I don't remember the exact
numbers, but you're west of that

just a little bit if I'm correct.

squadcaster-1ej3_1_09-06-2024_100842: more
or less, yes, or a little bit West of it.

cal_1_09-06-2024_100840: Yeah
not too far from it though.

squadcaster-1ej3_1_09-06-2024_100842:
Correct.

cal_1_09-06-2024_100840: Yeah.

squadcaster-1ej3_1_09-06-2024_100842:
Yeah, there's not a lot of large

ranches left in the area that I live in.

Our average is less than 500 acres.

A 2, 000 acre ranch is far
and few between where I live.

cal_1_09-06-2024_100840: Oh yeah.

So I grew up, I say I grew up I
actually live right here where I spent

my teenage years working on the dairy.

But before I was a teenager we lived
south of Chelsea at Bushy Head.

And when we lived out there as a
kid we were, slightly, Now, just

about two miles off the highway,

on a paved road, and we used to
tell people, or Dad used to tell

people, we were the third house.

Two miles in, we were the third house.

You go down there now, and
we moved out of there in 85.

We moved here in 85.

You go there now, it's houses upon houses.

It's just Five acres, ten acres, maybe.

It's just, every once in a while you'll
come across a forty or something, but

it's just crazy how that area has changed.

For where we live now It's definitely
larger pieces here, but you can

feel the encroachment, and Obviously
as generations pass on and it's

passed down, it gets chopped up.

Like there was an auction the other
day and it wasn't too many acres and

they're chopping it up into three pieces.

I'm like, don't chop it
up, but they didn't ask me.

squadcaster-1ej3_1_09-06-2024_100842:
Right?

That's the world we live in today,
so we have to learn to adapt.

That

cal_1_09-06-2024_100840: Exactly.

So it means we got to
do a few other things.

Now you said you finished your TCU
ranching management and you've managed

ranches for a number of years and you've
got some lease property not too long ago.

First, before we talk more about your
lease property and how you're going to

manage that what did you really take
away from those ranch management jobs?

Oh,

squadcaster-1ej3_1_09-06-2024_100842:
ranching, no matter how good of a

manager you are, is very difficult.

Every year is a new pitch.

And it's the weather,
it's health, it's market.

That's it.

And really what I took away more than
anything was the places that rely

solely on income from basically one,
one one type of livestock, it's going

to be very hard to be successful.

Year in and year out, it's going
to be very hard to be successful.

Any way that you can open up and have
new revenue sources come in, whether

that be through adding a new species
that you're grazing by hunting leases,

promoting that by carbon contracts,
whatever you can do to be able to

have new revenue sources come into the
ranch is going to be paramount to your

sustainability and to be able to keep that
property in the family for a long time.

Especially when you're, forced with land
prices just in my lifetime that have,

times five, times ten in some places.

cal_1_09-06-2024_100840: yeah.

I believe the land we're setting on
dad purchased it in mid 80s or mid to

late 80s, and I would say if he were
to price it right now, it would be at

least 10 to 12 X what he paid for it.

And, and I think that's the
general fill around here.

It has really shot up.

squadcaster-1ej3_1_09-06-2024_100842:
Yes, sir.

cal_1_09-06-2024_100840: Now when
you were able to get this lease,

you've got all this experience.

So what was your plan for this lease land?

squadcaster-1ej3_1_09-06-2024_100842:
My plan was to be profitable year one.

cal_1_09-06-2024_100840: That, that
should be a goal for more people.

squadcaster-1ej3_1_09-06-2024_100842:
Yes, sir.

I knew with the cattle market the
way that it is right now, there

weren't a lot of good buys out there.

So I took the advice of many good books
written before me and many people that

I've listened to on podcast before and
we brought in some custom care cattle.

And that just allowed us to be
profitable year one and start slowly

improving the property, but with
profit of paramount importance.

Once we get there once the market
shows opportunities, I'll be

happy to start investing in it.

But right now It's too rich for my blood.

cal_1_09-06-2024_100840:
Oh yes, just, yeah.

Yeah, there's not anything
I can add to that.

It's just the prices I see.

I'm like, oh, maybe I should sell more.

squadcaster-1ej3_1_09-06-2024_100842:
And I think that's what the TCU ranch

management, ranching for profit, having
this background in ranch management

has allowed me to make relationships
and connections where people are

willing to send the cattle, and trust
that you're going to do a good job

and take care of their stock for them.

cal_1_09-06-2024_100840: And so
that brings up the question, how

did you find cattle to custom graze?

squadcaster-1ej3_1_09-06-2024_100842:
Prior relationships.

Prior relationships people that
I've worked for in a previous ranch

that I've managed and I've met, and
those are guys run a lot of stocker

cattle, and they're always looking to
expand, and I just happened to, it's

the right place at the right time.

cal_1_09-06-2024_100840:
Did you reach out to them or

happen to be having a
conversation and bring it up

and it worked out good for you?

squadcaster-1ej3_1_09-06-2024_100842:
Yes, sir.

I reached

out to them.

cal_1_09-06-2024_100840: Do you, you
Getting this leaseland, did you go in

and do anything to get it set up to
manage your grass better, or was it

pretty much the way you wanted to go?

squadcaster-1ej3_1_09-06-2024_100842:
The initial place that we're,

we've got the cattle on right
now is really set up nicely.

And it's already it's cross fence.

I think it has 16 different pastures, and

cal_1_09-06-2024_100840: Oh, wow.

squadcaster-1ej3_1_09-06-2024_100842:
to subdivide, but it was

already set up really nice.

And that's why I knew that we can
make a big change pretty quick.

It's just getting the stock of cattle
healthy, and then being able to graze

the way that we want to graze, but,
health is always this 1st, when you

start getting those little rascals in.

cal_1_09-06-2024_100840: Oh, yes.

So, are you moving those on a calendar
based system, or how are you deciding

how to move them and rotate them?

squadcaster-1ej3_1_09-06-2024_100842:
Really just observe and adapt

to what we're seeing out there.

When we took that place
on, it was overgrown.

it's let's, we're trying to get it
grazed down a little bit and get the

grass a little more palatable where
the cattle can gain efficiently on it.

cal_1_09-06-2024_100840: So you mentioned
there you brought in some cattle to

custom graze because you are making sure
you can be profitable in the short term.

So you get to that long term part.

You'd also mentioned earlier that multiple
species are multiple income streams.

That would be a better way
to say it because it's not

always a different species.

It may be carbon, it may be
hunting, energy, different streams.

You've got one stream right now.

Are you thinking about what you
could do to provide a second

stream of income from that land?

squadcaster-1ej3_1_09-06-2024_100842:
Absolutely.

To me, cattle are the easiest
to deal with out of the box.

Mama cow's easiest, stocker's second.

But when you start getting into sheep and
goats, you really need to understand the

property, understand the fences, because
they offer a whole nother host of issues

that you have to deal with, and you
really need to be, prepared before you

make that, before you pull that trigger.

I've seen bad scenarios and that, where
the property is not ready to bring

those species in and it doesn't work.

So, we're going to use the profit that
we're making upfront to be able to

invest in getting the places set up to
be able to handle the different species.

Yes, sir.

And I think in my area, really sheep
and goats are paramount to keeping.

The savannas open, If we completely
take away the browsers the brush

encroachment will kill you and you
can't afford to, be out there running

a skid steer or spraying herbicide.

And that's not something
I want to be doing.

Anyways, I would rather use
livestock to be able to help me

with that brush encroachment issue.

cal_1_09-06-2024_100840: right,
yeah I completely agree and you

bring up excellent points there.

One of livestock to get ready for,
cattle's probably the easiest, especially

if you're leasing a place that's already
had cattle on it, makes it real easy.

If you're dealing with sheep and
goats, That fencing, especially

for goats, is much more difficult,
and you gotta figure that out.

Now, I'm gonna give a plug to, if
you're in my area, southeast Kansas

next week, I believe it's next week.

Yes, it is.

Regenerative Wisdom of Dale
Strickler Greg Christensen, having

Sheep and Goat Grazing School.

They have a grazing school for a couple
days, then sheep and goats a couple days.

And herd quitter and working cows,
greg was just on both of those talking

about his operation and what he's doing.

It's very interesting.

So if you're in my area and you're
thinking maybe sheep and goats, I

think that'd be an excellent school.

I'm, I have not committed to it yet, but
I'm definitely thinking I may need to go.

Wait, let me

reword that.

I know I need to go.

I may need to go.

Go ahead and cough up the money to go.

So,

squadcaster-1ej3_1_09-06-2024_100842:
Yeah, Greg Christensen, he

has a lot of good stuff.

cal_1_09-06-2024_100840: oh he does,

squadcaster-1ej3_1_09-06-2024_100842:
read his books and listened

to a lot of his stuff.

cal_1_09-06-2024_100840: Yeah,
he really does, and the way he's

utilizing land for goats and sheep.

Yeah, I think it would be
a really good conference.

And enough of a plug for them
that I need to contact Dale

and say, Where's my affiliate

money?

squadcaster-1ej3_1_09-06-2024_100842:
Where's your discount?

cal_1_09-06-2024_100840: Yeah, my
discount, exactly, you're right.

Yeah, that's why I called Dale
and said, Hey, I need a discount

because I just plugged you off.

Anyway Yeah.

You mentioned goats or sheep.

Do you have a preference on
which way you go in the future?

squadcaster-1ej3_1_09-06-2024_100842:
It depends on the property.

You know, Sheep and goats

are, they're different, they're
different grazers and a place

that has more of an issue with
browse, goats would be the answer.

A place that, that really has
more weed, sheep are the answer.

But yeah, everything in ranching
is, observe and adapt to

What you're seeing out there.

cal_1_09-06-2024_100840: Yeah,
and over time that ratio of what,

of sheep to cattle or sheep to
goats to cattle can, can change.

So yeah, it's so much of
it's about observation.

So Marshall, that's really exciting for
you to have your own lease and to start

managing it and see how that goes for you.

But for our overgrazing section, which
is sponsored by Redmond now, so we really

appreciate Redmond coming on as a sponsor.

Speaker: At Redmond, we know that
you thrive when your animals do.

That's why it's essential to fill
the gaps in your herd's nutrition

with the minerals that they need.

Made by nature, our ancient mineral
salt and conditioner clay are the

catalyst in optimizing the nutrients
your animals get from their forage.

Unaltered and unrefined, our minerals
have the natural balance and proportion

to help that your animals prefer.

This gives your herd the ability
to naturally regulate their

mineral consumption as they graze.

Our minerals won't just help you
improve the health of your animals,

but will also help you naturally build
soil fertility so you can grow more

nutrient dense pasture year after year.

Nourish your animals, your soil,
and your life with Redmond.

Learn more at redmondagriculture.

com

cal_1_09-06-2024_100840: For
our grazing section today, we're

going to talk about Kateri Carbon.

So, first off, just tell us who Kateri is.

squadcaster-1ej3_1_09-06-2024_100842:
Yes, sir.

Well, Kateri is a fairly new
company in the carbon market.

We were formed almost out of the company,
Vence our CEO Ben Burress, he worked

to build Vence into what it is today.

And when Vence acquired Merck, or
when Merck acquired Vence, Ben saw

an opportunity to basically step
out and Carve out a carbon aspect

of the clientele that, that he
basically got in contact with Vence.

They've been around, for a
year and a half, 2 years, we

really started in the Northwest.

And they have progressively
moved South and East.

And they're very intelligent guys, really
know a lot about the carbon market.

And how I got brought into the picture
was they wanted someone who understood.

Good.

Texas and Oklahoma and had contacts in
Texas and Oklahoma so we could start

to continue to make this push east
and get into higher rainfall areas.

Yes, sir.

cal_1_09-06-2024_100840: So with the,
this into the carbon area, explain what

we mean by carbon and what they're doing.

squadcaster-1ej3_1_09-06-2024_100842:
Yes, sir.

So basically, when we're talking
about carbon, we're talking about

your soil organic carbon, that
carbon stored in the soil, and it is

traded on a basis of a ton of carbon
equals one, that's a carbon credit.

A lot of our Fortune 500
companies, they want to claim

that they're being carbon neutral.

And so the way that they do that is
they have to purchase carbon offsets.

And one way that

you can purchase a carbon offset is
by purchasing, one ton of carbon.

And grasslands are one form of how we
can store carbon out of the atmosphere.

cal_1_09-06-2024_100840: question, before
we dive a little bit deeper into that.

One question, you mentioned
Stardin, Northwest, U.

S.

expanding eastward.

Is it a United States focused
company at this point?

squadcaster-1ej3_1_09-06-2024_100842:
Yes, sir.

As of now, we're just
focused in the United States.

We are in, I believe it is 13 different
states in the United States, and we

are, we're making an ease for push.

We have branches in Texas.

We have branches,

Oklahoma, Kansas.

But we're working to move east
because that, quite frankly, it rains

a lot more towards the east, and

that is typically a higher yielding area.

But, we in the future would love to
move into Canada and Mexico, but right

now, we're focusing on North America.

cal_1_09-06-2024_100840: Oh, yes.

So you mentioned there about the carbon
credit companies can purchase that to

offset their carbon Losses that they're
manufacturing or whatever they're doing

is are causing how So just to a person
out here a farmer, how can this help them?

squadcaster-1ej3_1_09-06-2024_100842: As
I mentioned earlier, it is another revenue

source, and to me, that is, Imperative
to being profitable year in and year out.

And a lot of people, we're already
wanting to implement these practices.

So, the really neat thing about
Kateri is we're backed by some very

large corporations that have already,
pre purchased our carbon credits.

And so what that does is that allows
us to invest in the rancher and

infrastructure on your property.

It just depends on what every
ranch is different, right?

So, every situation is unique, but
if you have large open pastures, we

can supply you with dense virtual
fencing, Gallagher virtual fencing.

If you need to enhance your water
infrastructure, we can enhance

your water infrastructure for you.

If you wanted to continue to use
polywire, we can help further fund that.

1 thing that we also do is we provide
you 1 on 1 with a ranch advisor and I'm

talking about people that are really
knowledgeable in the regenerative space.

So, I'm talking, Jim Garish, Alejandro
Carrillo, Kirk Gadsdy, Enrique

Guerrero, people that are out there,
writing books and are at the pinnacle

of knowledge of, amplified grazing of

regenerative grazing.

And so I feel like that nobody
else is doing that in the industry.

And when you start this, when you
start this journey like I did,

you're going to make mistakes.

And to be able to have someone who has
had, 30 plus years of experience doing

it that, that's going to be whether
you're going to be successful or not.

And

so with us putting forward.

The main concern or the main kickback I
get when I start talking about amplified

grazing is we're not set up for that.

We don't have the infrastructure for that.

So, if you could, if you could find
a partner like a Terry to partner

with that is willing to put in the
upfront cost to give you virtual

fencing infrastructure costs, put
you, set you up with a 1 on 1 advisor.

That's really knowledgeable in this
pay for all the soil sampling paper,

all the validation and verification.

To me, that is a a no brainer deal,

honestly.

cal_1_09-06-2024_100840: Now you
mentioned there someone who's not

doing this Kateri can help with
those costs and get going with that

for someone who's already doing it.

Is it still beneficial for them?

squadcaster-1ej3_1_09-06-2024_100842:
The way that that these carbon credits

are recognized is through additionality.

So something that you've been doing 15
years in the past, we cannot credit you

for what you were doing in the past.

We only

can credit you for what you're
doing in the, in the future.

So really, it would benefit more someone
who's going from a conventional set

stock mentality that has changed their
mind and has opened up to say, Hey,

I really want to do something else.

I want to implement this.

They're

really our ideal candidate for this.

Not to say that we can't help people that
are already doing it, we can't like I

said, we can't pay you for past practices.

So our ideal candidate is someone
who is in a transition and we

help them transition and be
successful with that transition.

cal_1_09-06-2024_100840: Yeah.

So, someone who's doing set stocking,
managed traditionally, them changing

to amp grazing is going to have
a dramatic effect on their end

results and really make a difference.

squadcaster-1ej3_1_09-06-2024_100842:
And I can say that I've been On a lot of

places throughout the Southern Plains,
there's not a lot of places that are

that don't have additionality most,
most all places could be doing better.

And it's a

lot of time.

It's not their fault is they don't
have the resources and the funding

to really make those changes.

cal_1_09-06-2024_100840: So, so let's
say you talk to an individual and

they're like, Yeah, let's get started.

How, talk about that process just
a little bit to get started and

what happens that first year.

squadcaster-1ej3_1_09-06-2024_100842:
Sure.

So initially what, we would find
someone that, we see eye to eye with,

they're wanting to utilize amplified
grazing, regenerative grazing.

We want to truly have a in depth
understanding of your operation, of your

goals, what is your footprint, are you
seed stock, are you stocker, are you

cow calf, what are your goals, and once
we have that initial make that initial

relationship and have that rapport, if we
feel that this is going to be beneficial

for both parties, because, we're not
going to sign anyone up, they have to

match what we're wanting to do, because
both parties have to be profitable.

cal_1_09-06-2024_100840: Oh,

squadcaster-1ej3_1_09-06-2024_100842:
that happens, you would send us

in some KML maps, we would send it
off to our mapping team, and they

would put it through an analysis.

Where they would, analyze, your
grass cover, your soil organic

carbon the potential improvement of
soil organic carbon, how much rain

falls in your area, soil type, this
is a, it's a long process, right?

But with that, we are able to, to
more accurately, make the decision,

is this property worth us pursuing?

And if it is worth us pursuing, we would
we would send one of our team members out

there to your property to meet you one on
one, put boots on the ground, because what

I was saying prior, that's all through.

That's all through satellites.

You need to have somebody out there
on the ground actually, shoring

this up and making sure what you're
seeing through the satellite is

actually what's out there.

So I would come out meet with you,
really get an in depth understanding

of your property, in depth
understanding of your operation.

We would send out a ranch advisor for you
to meet with and start working on a plan,

and we would take baseline soil samples.

Because what we find through that
satellite data, that's just an estimate.

What we really need to do is take
that baseline soil sample and we

take soil samples a meter deep
to really quantify what's going

on out there and get a
baseline for what the starting

process is, starting point is.

cal_1_09-06-2024_100840: One thing
with that you're taking these samples,

you're getting this baseline, you're
meeting with a ranching advisor.

I'm not sure what terminology
you use there, but they're

there to support the landowner.

Obviously you've talked to the landowner.

You guys, they're seeing eye to eye with
their mission as well as your mission.

So you're both on the same path.

But does that mean that rancher
Farmer is giving his, does he have to

follow the suggestions given to him?

Or does he still have some management
autonomy there in what he's doing?

squadcaster-1ej3_1_09-06-2024_100842:
So what we say at Kateri is

observe, collaborate, and adapt.

The ranch advisor is not going to be out
there all the time, he might be meeting

with you one to three times a year.

So it is, the rancher can
make his own decisions.

We're just helping you in that process,
this is not a, this is not whatsoever

a cookie cutter plan, and I can tell
you, no cookie cutter plans work.

Everything is always changing,

and we're just simply a partner
to help you be successful.

We're in this just as much as you are.

It is a 70 30 profit split.

70 percent goes to the ranch,
70 percent of the carbon

credit sales go to the rancher.

30 percent go to Kateri.

So if

you are wildly successful,
we are successful.

If you fail, we fail.

And I'll say another thing, one thing
that's unique about Kateri, if you

fail, we take all the downside risk.

You are not going to have to pay back
money if you don't store farming.

And we're able to do that because we
already have the funding from large

corporations to help you make this change.

So it is simply.

There's very little risk for
the rancher in this scenario.

And that's why, that's what drew
me to this company because I know

as an industry we have to change.

We have to start thinking
about our environment.

We have a lot of people out
there saying bad things about us.

So if we can, use large corporate
money to help us make changes,

that's better for both of us.

cal_1_09-06-2024_100840: Oh, yeah.

Yeah.

squadcaster-1ej3_1_09-06-2024_100842:
They're getting, the corporations are

getting what they want in a carbon offset,
and we're able to enhance our management.

cal_1_09-06-2024_100840: Right, yeah.

Well, just that ranting
of visor coming down.

I'd be a little embarrassed Jim Gary
should come down to my farm because

I know he'd have quite the list of
what I need to do differently but just

think of the potential value from that.

If you just lean heavily on that
and be like, they're the expert.

Let's do what they're suggesting, and
if it doesn't work, then we'll discuss

it, but let's lean heavily on that.

That could make a big difference.

squadcaster-1ej3_1_09-06-2024_100842:
Absolutely.

And I would say that, in my experience
in ranching, if you don't, if you're

not willing to listen to others advice,
you're not going to be successful, right?

cal_1_09-06-2024_100840: Right.

squadcaster-1ej3_1_09-06-2024_100842:
might not work, but if you ask three

people, a lot of times they've made the
mistake that you're getting ready to make.

So this is the same thing.

It's just, we're using people
that are really influential in the

industry and have a lot of knowledge
to help you with those decisions.

cal_1_09-06-2024_100840: Yeah, I
think that's really beneficial,

and just go off different opinions.

A beekeeper saying is, you ask 10
beekeepers how to do something,

you get 12 different ways.

So, there's a multitude of ways out
there, and just having that expert,

guru there is really beneficial.

Now when we talk about this,
is this something that just

happens over a couple years?

Is it decades?

What's the time frame?

squadcaster-1ej3_1_09-06-2024_100842:
Our contract is for 30 years.

It is in two phases, a 10 year
practice change, and then from year

10 to year 30 is a conservation phase.

We would hope after you start implementing
these adaptive grazing principles

you'll see that this is beneficial,
not only to add an additional revenue

source, but it's beneficial to increase
stocking rate, health of the cattle, and

Umpteen different, umpteen different,

better

cal_1_09-06-2024_100840: tons of benefits

squadcaster-1ej3_1_09-06-2024_100842:
benefits yes, sir.

So you would continue
on with this practice.

So, theoretically, you can be paid
for 30 years on carbon credits.

But at year 10, if you decided,
hey, We're going to make this

property into a hunting ranch.

You don't have to commit to
adaptive grazing for 30 years.

At year 10, you could stop, change that
property over, and go back to doing

what you were doing prior, as long as
you don't materially disturb the soil.

So no

plowing and, hopefully you're not
going to build a neighborhood on it.

But as long as that soil is not
materially disturbed, you're

not going to owe any money.

cal_1_09-06-2024_100840: Now when
you talk about a practice phase and

a conservation phase, what's the
difference between the two phases?

squadcaster-1ej3_1_09-06-2024_100842:
The practice phase is where

you're actually implementing
a practice in your management.

You're actually implementing the
practice change in your management.

So you're switching, you're
creating a delta, you're creating

a change in the management.

So you would go from set
stock to amp grazing.

The conservation phase, what I'm
meaning by that is, You don't

have to graze cattle anymore.

The soil carbon that we stored in
year 1 through 10 that's in the,

that is in the soil and we're just
wanting to conserve it at that point.

You

can continue to, you can continue the
practice changes for all 30 years and

receive carbon payments for 30 years.

But what we're trying to do is not make
it such a burden on the landowner to

say, I have to do this for 30 years.

It's really a 10 year commitment of
rotating your stock a certain way.

cal_1_09-06-2024_100840: Oh, okay.

So, let me paraphrase this and just
make sure I have this correct, Marshall.

So, it's a 10 year period, but you
are committing to 30 years of not

disturbing your soil, basically.

squadcaster-1ej3_1_09-06-2024_100842:
is correct.

Yes,

sir.

cal_1_09-06-2024_100840: okay.

And I think that's a great model or change
because I know I've had conversations

with my dad about carbon and steel.

selling carbon credits, but the period
of time, he's like, he won't even, we

can't even really discuss it because
it's too far, too long for him.

He's like, I'm not saying what you all
have to do to the land in 30 or 40 years.

squadcaster-1ej3_1_09-06-2024_100842:
That's totally understandable.

This is not for everyone.

If you're someone who's thinking about
selling in the future, this is probably

not for you, really what we're trying to.

To be able to keep large ranches
in the family, people that

don't have any desire to sell.

They want to improve their management
and they want to be able to

bring in another revenue source.

That's really who we are,

cal_1_09-06-2024_100840: Oh yeah,

squadcaster-1ej3_1_09-06-2024_100842:
with.

cal_1_09-06-2024_100840: So, so to
me, and not to exclude anyone, but

younger ranchers or farmers who's
getting started or maybe another

generation's coming on, so you know it's
the plan for the foreseeable future.

This really works in really good for them.

squadcaster-1ej3_1_09-06-2024_100842:
Absolutely.

People that are really wanting to,
people that are wanting to make a change.

This really to me is something that,
that is something you should at least,

do your due diligence and research
because it's something that can.

that can help you make that
change and fund that change.

cal_1_09-06-2024_100840: Now, I
know in other research, other,

conversations about carbon credits
planting of trees was one thing that

was encouraged or required for some.

Do you want the landowner to plant some
trees or just focus on the grass there?

squadcaster-1ej3_1_09-06-2024_100842:
We're primarily focused on grazing lands.

Enhancing your grazing management
is where we, where we feel we

can make the biggest improvement.

And I'll say that, we also go further
in, if you have some dry land,

farmland, or irrigated farmland that
you've decided, this is too expensive

to continue on, we can fund the
conversion of that previously tilled

land back to native grass, and that is a

cal_1_09-06-2024_100840: Oh, yes.

squadcaster-1ej3_1_09-06-2024_100842:
Benefit for people because

it's very expensive when you go
back to planting, native grass

cal_1_09-06-2024_100840: Oh, yeah.

Well Marshall, I'm trying to think
of an intelligent question here.

Most of the time my best
questions happen at 2am.

So I wake up and be like, Oh,
that's what I should have asked.

But I

think this is really interesting.

And as I think about your model and what
you've said I immediately think of a lot

of people that could benefit from it.

But one,

squadcaster-1ej3_1_09-06-2024_100842: Yep

cal_1_09-06-2024_100840: one thing,
my initial thoughts are when I look at

land, look around at land ownership in
my area, it's all, well, so my dad's got

land, so he's a generation older than
me and I'm 50 something and my grandpa.

We're going to celebrate his birthday on
Sunday, and he's only turning 98, and he's

still got a large track of land up here.

Some of those things will be
changing in the near future.

not hopefully not in the near future,
but they will be changing in the future.

But as this gets going that may
be a possibility for whoever

that next generation is or if
the land is sold or something.

Yeah.

Is there a minimum acreage size
you all want to look at before

you even have the discussion?

squadcaster-1ej3_1_09-06-2024_100842:
Yes, sir.

Our largest expense is the soil testing,

and we're working to try
to decrease those costs.

And I think as the technology
improves, we will be able to decrease

some of that soil testing costs.

But, uh, right now, I would say we're
looking at ranches, two to three

thousand acres is probably our minimum

and a lot of it does depend on
rainfall, as we move east, deep

east Texas where it rains 50 inches
a year, that size can decrease

because the yield of carbon, would be
drastically higher than what it would

cal_1_09-06-2024_100840: Oh, yeah.

squadcaster-1ej3_1_09-06-2024_100842:
eastern New Mexico.

Yes, sir.

One thing that I, I want to bring
up is, One thing that we do that

kind of sets ourself apart from
other people in this industry is we

require the cattle to be GPS tracked.

And the reason

we do that is we want to
hold our standards up to

the absolute highest level.

Carbon markets are
under a lot of scrutiny.

And, when that tide goes out, we don't
want to be caught with our pants down.

So, we want to hold our credit to the
highest, absolute highest standard.

That way, those buyers can look at
our credit and say, we have proof.

We have data behind
what's actually happening.

We can prove these changes
are actually happening.

And not only is that beneficial from a
buyer's aspect, for the rancher, we can

sit there and prove Hey this methodology
we were using grazing worked or it didn't

work because we have the data to back that

we can prove these cattle were in
this pasture for this long and that

opens up, that's endless opportunity
really for being able to enhance

your management on your ranch.

cal_1_09-06-2024_100840: Yeah, just the
amount of data you're getting from that,

and I assume you guys are doing that with
events callers so that you're able to

do that, or are you doing another way?

squadcaster-1ej3_1_09-06-2024_100842:
Vence is one of our options.

So for virtual fencing, we work
with Gallagher, we work with Vence.

And we kind of custom tailor this
program to what the rancher wants.

If you are in western Oklahoma with 10,
000 acre pastures and it's really rough,

Benzer Gallagher might work for you.

If you are in east Texas with 100
acre pastures, that's not necessary.

So we also work with other GPS
tags and we work with movement.

That's a GPS tag.

It's just simply a tag that
looks just like a basic cattle

tag that goes in the ear.

701X we're looking at working with HERDX.

So we can custom tailor this

program to what the rancher is wanting.

If all you're wanting is grass
or technology, you don't really

care about the carbon payments.

We can fund you with as
much technology as you want.

We can give you the Gallagher or
East Shepherd virtual fencing.

We can provide you with
enriched ag cameras.

We can provide you with flux
towers, everything that you want.

And then on the other hand,
if you're someone that is only

interested in the carbon payment,
we can make a cheaper program.

to where, maybe you don't
need a ranch advisor.

We can use the basic movement tag.

So basically this whole system is to
benefit you and we can custom tailor

it to what your wants, needs, and goals

cal_1_09-06-2024_100840: Oh, yeah.

Now one thing I probably should have
asked a little bit earlier, you talk

about in that first year you're going
out and doing some soil samples,

you're getting some baseline, are you
coming back yearly to do soil samples?

squadcaster-1ej3_1_09-06-2024_100842: We
come back every three to five years to

cal_1_09-06-2024_100840: Oh, okay.

squadcaster-1ej3_1_09-06-2024_100842: And
that's what quantifies, this change that's

actually occurring.

Yes, sir.

We also pair that with those
enriched ag cameras and the

enriched ag cameras are really neat.

They are constantly, you can
put them on your four wheeler,

your buggy, they're constantly
taking photos of your rangelands.

So they can they estimate
the forage curve.

They can tell how much diversity
you have in your pastures.

They can help you set
your stocking breaks.

And that also allows us to see, is
there a change going on that we can

also pair with those soil samples.

cal_1_09-06-2024_100840: Now, most of
the vendors and products you mentioned

I'm familiar with, at least passingly,
but this enriched ag vision, or ag

squadcaster-1ej3_1_09-06-2024_100842:
Yes, sir.

Enriched,

I think it is a vision camera.

cal_1_09-06-2024_100840: I'm
not familiar with it at all.

I just pulled it up

squadcaster-1ej3_1_09-06-2024_100842:
very neat technology,

cal_1_09-06-2024_100840: It's
the way technology is advancing,

it's going to be amazing what
they can do if we can survive it.

Yeah, very interesting.

I might have to do a little
deeper dive on that because that

does look really interesting

squadcaster-1ej3_1_09-06-2024_100842:
That's one positive thing about Kateri.

We pay for all of this technology,
but one thing I'll say about

the enriched ag cameras, coming
from a ranching background, a

lot of this stuff is art, right?

Looking at grasses and estimating

cal_1_09-06-2024_100840: Oh, yeah.

squadcaster-1ej3_1_09-06-2024_100842:
your quality of forage, all of these

things, it would be amazing to have
technology that could, also give you

another set of eyes that is not skewed to
whatever's going on in that current year.

You know how it is when
we're in a drought.

Yeah.

Things might, to you, look a
little bit better, but if you

can go back and say this is what
it actually looked like in 2021,

cal_1_09-06-2024_100840: Oh,

yeah.

squadcaster-1ej3_1_09-06-2024_100842:
for the rancher.

cal_1_09-06-2024_100840: Yeah.

Well, just relating that to my marriage.

I hide all the old pictures of me.

So my wife doesn't look at those pictures
and say, Oh, this is what it looked like.

And now this.

So, yeah, I think pictures are very
important, but having that another set

of eyes, even if it's a and, I'm going
to say this, and I don't know that this

product is, but if there's some AI in
it, that helps figure out that stuff.

It's just another tool and that's
one thing we have to remember.

These are all tools for us to use
the data to make good decisions.

They don't just provide
you all the answers.

squadcaster-1ej3_1_09-06-2024_100842:
Absolutely.

Absolutely.

cal_1_09-06-2024_100840: Marshall,
before we move on to the famous four

questions is there anything else
you would like to add about Kateri

squadcaster-1ej3_1_09-06-2024_100842:
I feel Kateri compared to the

competition, we are holding
ourselves at the highest standards.

But we also truly value our
connection with the rancher.

We want you to feel that you can
reach out to us anytime, and we are

really there fighting in your corner.

If you need me to come out and
evaluate something on your property,

I'm just a phone call away.

And so we just want to work really
close hand in hand with the landowner.

Have a great relationship,
and we both want, we really

both want to be successful.

cal_1_09-06-2024_100840: Oh, very good.

I do think it sounds very interesting
and it's definitely something I

would check into for our own farm
here if the situation was different.

I know my dad's not interested in it
at this point, but maybe sometime in

the future it may be something we're
interested in because I completely agree

about multiple income streams and how
are you planning for profitability.

squadcaster-1ej3_1_09-06-2024_100842:
Yes, sir.

cal_1_09-06-2024_100840: Well,
Marshall, it is time for us to

transition to our famous four questions
sponsored by Kencove Farm Fence.

Cal: Kencove Farm Fence is a proud
supporter of the Grazing Grass

podcast and graziers everywhere.

At Kencove Farm Fence, they believe
there's true value within the community

of graziers and land stewards.

The results that follow proper
management and monitoring can

change the very world around us.

That's why Kencove is dedicated to
providing an ever expanding line of

grazing products to make your chores
easier and your land more abundant.

Whether you're growing your own
food on the homestead or grazing

on thousands of acres, Kencove has
everything you need to do it well.

From reels to tumblewheels, polytwine
to electric nets, water valves to

water troughs, you'll find what
you're looking for at Kencove.

They carry brands like
Speedrite, O'Brien's, Kiwitech,

Strainrite, Jobe, and more.

Kencove is proud to be part
of your regenerative journey.

Call them today or visit Kencove.com.

And be sure to follow them on social
media and subscribe to the Kencove YouTube

channel @KencoveFarmFence for helpful
how to videos and new product releases!

cal_1_09-06-2024_100840: They're the
same four questions we ask of all

of our guests and Marshall I hope
you've studied, so we'll find out.

The first question, Marshall,
what is your favorite grazing

grass related book or resource?

squadcaster-1ej3_1_09-06-2024_100842:
Multiple answers to that.

I've read Dirt to Soil, Holistic
Management, I've read Judy's books,

but the one I continually pull back
out is Thoughts and advice from an old

cattleman and you know that has some
grazing management in it but I think

it's shows you a lot of history of
what's happened in the cattle industry

and It's a it's definitely my favorite.

cal_1_09-06-2024_100840:
Is that Gordon Hazzard's

book?

Yeah, I was turned around here.

I thought I have it on my bookshelf
right here, but I'm not seeing it.

squadcaster-1ej3_1_09-06-2024_100842:
He talks about regenerative practices

before regenerative was a thing

cal_1_09-06-2024_100840: oh yeah.

squadcaster-1ej3_1_09-06-2024_100842:
ahead of his time.

Yeah

cal_1_09-06-2024_100840:
Yeah, I enjoyed his book.

Excellent selections there.

Our second question, what is your
favorite tool to use on the farm?

squadcaster-1ej3_1_09-06-2024_100842: Mine
is probably unique to any other answers,

but those would be my herding dogs.

My border collies I could
not get by without them.

They are They allow me to work a lot by
myself when, it's hard to find good help

sometimes, and, when I get frustrated
they're there to cool me down, and yeah,

they're, they are my favorite tool.

cal_1_09-06-2024_100840: I am so
glad you brought that up, Marshall.

Let's go ahead and move
to our third question.

What would you tell someone
just getting started?

squadcaster-1ej3_1_09-06-2024_100842:
Don't be afraid to make mistakes and

you're not going to ask a stupid question.

There, I feel like there's too
many people in this industry that

are looking over their shoulder
at what their neighbors are doing.

And, a lot of times that might not
mean that he's successful just because

he's doing something because he's
just trying to match the status quo.

So, be willing to go out there, make
mistakes, ask a lot of questions,

and be willing to educate yourself
through conferences, ranching

for profit, whatever that may be.

TCU ranch management is a
year long commitment, and that

might not be for everyone.

But everyone can go to ranching, take a
week off and go to Ranching for Profit.

And that that opens your mind.

It allows you to meet
so many smart people.

And you have access to
tons and tons of knowledge.

So that's what I would
tell someone starting out.

cal_1_09-06-2024_100840:
And I agree, Marshall.

One thing I want to throw in there.

Sometimes when someone's getting started
and they look at that cost and they look

at being gone that long, it's difficult.

There are some online resources
that's not quite up to that level

yet, but that's a different,
definitely a starting place as well.

Do some online

courses till you're able to

squadcaster-1ej3_1_09-06-2024_100842:
And I would say with the Ranching for

Profit, making a boo in, in marketing
cattle or screwing something up is a lot

more costly than going to that school.

cal_1_09-06-2024_100840: And lastly

Where can others find out more about you?

squadcaster-1ej3_1_09-06-2024_100842:
If you are interested in Kateri

we have a website and that is www.

katericarbon.

com and Kateri is spelled K A T E R I.

On that website we have a lot of the
stuff that we talked about today.

We have umpteen different
blogs a lot of good resources

about regenerative management.

I'm also on Facebook.

If anybody ever wants to ask me a
question, that's you can find me

at Marshall Worley on Facebook.

cal_1_09-06-2024_100840:
Very good, Marshall.

Really appreciate you
coming on today and sharing.

squadcaster-1ej3_1_09-06-2024_100842:
Yes, sir.

Oh, hopefully everybody enjoys this
and do their due diligence to at

least, look at what a carbon contract
can bring them and how it can enhance

their management on their property.

cal_1_09-06-2024_100840: Very good.

Cal: I really hope you
enjoyed today's conversation.

I know I did.

Thank you for listening, and if you
found something useful, please share it.

Share it on your social media.

Tell your friends.

Get the word out about the podcast.

Helps us grow.

If you happen to be a grass farmer
and you'd like to share about

your journey, go to grazinggrass.

com and click on Be Our Guest.

Fill out the form and I'll be in touch.

We appreciate your support
by sharing our episodes and

telling your friends about it.

You can also support our
show by buying our merch.

We get a little bit back from that.

Another way to support the show is
by becoming a grazing grass insider.

Grazing Grass Insiders

enjoy bonus content,
monthly zooms and discounts.

You can visit the website
grazing grass.com.

Click on support and they'll
have the links there.

Also, if you haven't left
us a review, please do.

It really helps us as people
are searching for podcasts.

And I was just checking them and we do
not have very many reviews for 2024.

So if you haven't left
us a review, please do.

And until next time,
keep on grazing grass.