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We need a new definition of success—one that harmonizes meaning and money.
Imagine diving into your workday with renewed energy, leaving behind the exhaustion or dread of a monotonous grind.
Traditional beliefs about success and the root cause of burnout are the same:
Prove yourself.
Work harder.
Take care of the business, and it will take care of you.
We’re recycling the mindset and practices that keep us stuck. Our souls need a jumpstart into The Age of Humanity.
Tune in for a new way of working that honors our nervous system and the bottom line, using knowledge of the brain, the Bible, and business. We’ll discuss timeless truths that amplify growth, ignite change, and reshape the world of work. No corporate speak or business BS. Let’s get to the heart of a rewarding career and profitable growth.
We speak human about business.
What’s in it for You?
Value, Relevance, and Impact (VRI): No, it's not a new tech gadget—it's your ticket to making your work genuinely matter to you and your company.
Human-Centric Insights: We prioritize people over profits without sacrificing the bottom line. Think less "cog in the machine" and more "humans helping humans."
I'm your host, Rebecca Fleetwood Hesson, your thrive guide leading you into the new Age of Humanity. I’ve navigated the highs and lows of business and life, from achieving over $40 million in sales, teaching thousands of people around the world about leadership, trust, execution, and productivity to facing burnout, divorce, raising a couple of great humans (one with ADHD), and navigating the uncertainty of starting a business.
I’m committed to igniting change in the world by jumpstarting business into profitable growth with the timeless truths of our humanity.
Sound crazy? It’s only crazy until it works.
Hit subscribe to never miss an episode, and leave a review to help other listeners discover our show.
Want insight and advice on your real career and business challenges? Connect with me on social media or email me at rebecca@wethrive.live. Your story could spark our next conversation.
Intro [00:00:00]:
I'm not coming down. I never knocked it on the ground. I'm not coming down. I wanna go higher, higher, higher than that.
Rebecca Fleetwood Hession [00:00:03]:
Welcome back to the Business is Human podcast. I'm your host, Rebecca Fleetwood Hession, and we're here to bring you episodes that blend meaningful work with profitable success. Here to steward what I call the Age of Humanity. I believe if we transform the way we work, we can transform the way that we live. As always, my friendly request. If you like what you hear, hit subscribe so you don't miss any episode and leave a review to tell the other humans that they might like it too. Always looking to help you and connect with others.
Rebecca Fleetwood Hession [00:00:41]:
All right, let's get into it, shall we? Welcome back to Business is Human, where we explore the intersection of brain science, biblical wisdom, and bold leadership in today's ever evolving workplace. In today's episode, we are diving into a conversation that every overwhelmed high performing leader needs to hear. I am joined by Paige McPheely, the founder of Base, a company that's been matching leaders with executive assistance for over a decade. But this isn't just about outsourcing your inbox. It's about the rewiring of what it means to lead well with support and sustainability at our foundation, at the Base, if you will, unintended. And I think this is the thing that I most want to be known for with this podcast is getting at the patterns and the decisions and the emotions of how we make decisions, not just talking about cleaning out our inbox and looking for hacks. So we're going to talk about why asking for help can feel so vulnerable and how our past scripts around self sufficiency might be holding us back and what the neuroscience and you know, I love to talk about the Bible have to say about it. So in this episode, this is your permission slip to stop doing it all and start thriving in your unique gifts and talents by bringing in the support that's uniquely gifted to handle those kinds of things, too.
Rebecca Fleetwood Hession [00:02:23]:
All right, let's get into it. Paige McPheely, welcome to the show.
Paige McPheely [00:02:26]:
Thank you. I'm so glad to be here.
Rebecca Fleetwood Hession [00:02:29]:
I wish I was there with you live because you are living in Spain and having a whole life experience over the last year, which we should probably record another episode about that.
Paige McPheely [00:02:42]:
Yes, it has been an interesting journey, but we are perfect weather here, blue skies, the time to be in Spain for sure.
Rebecca Fleetwood Hession [00:02:50]:
Amen. Well, today we're going to talk about your business because for the last 14 years or so, you've been working in the space of Helping leaders match with executive assistance. 14 years. That's a. You've had a whole career of doing this matchmaking.
Paige McPheely [00:03:10]:
It's been. It's been a lot of my career. And it was officially. Our birthday is coming up, I think next week, where we turn 11. So, like, on paper, it's been about 11 years, but yeah, I turned 40 the month after that. And so when you do the math, it's a lot of my career that I've spent doing this. And it all started with kind of spotting a need. A client was still the client after all these years after asked for some help and then like, oh, we need more help, more help, more help.
Paige McPheely [00:03:39]:
It's no, let's build a business around this. And one thing led to a lot of other things that here we are.
Rebecca Fleetwood Hession [00:03:44]:
Isn't that just the way great things start? There was a need that got filled and then you replicated it. I've said that to my kids since they were small. Find a need and fill it. If there's something that needs to be done in your classroom or with your friends, just help. And so that source of just the way we're wired as humans to serve and help has created this career for you that's serving many.
Paige McPheely [00:04:10]:
It's really exciting. The people that I've gotten to work with and then the. I wish I knew. The number of the leaders that we've matched with assistants over all these years is pretty spectacular. So I think an assistant, a great assistant, can really be a springboard.
Rebecca Fleetwood Hession [00:04:25]:
I ask you to come on the show because I find this is an interesting conversation. A lot of my executive coaching clients, I have recommended that they either get an executive assistant or a different kind of support. And so there's some interesting things that happen from a. You know, we like to talk here about everything comes from a love or fear. There's some interesting fear that bubbles up I want to talk about, but fundamentally, the place where I think this is most important for a leader to acknowledge is that we're all different down to our fingerprints. We all have unique gifts, talents, and abilities. And the idea that a leader is going to both be exceptional at creating vision and infrastructure and leading, as well as calendaring and invoicing and details is just not usually the. The case.
Rebecca Fleetwood Hession [00:05:27]:
Now, granted, when we start out, we do everything right as entrepreneurs, if you're just getting started, you just do what needs to be done. But there comes a place where you have to acknowledge your giftedness and how are you going to reach out and get the support that's Going to help you grow by bringing people that are so geeked out about spreadsheets and invoicing and gallandering that they can't hardly stand it. Like, those are beautiful, wonderful sources of puzzle pieces to connect. Is that the Base, excuse, pardon pun intended, because that's the name of your company. Is that the basis of what you do as matchmakers is help people understand the different gifts of your EAs? Because they're not all the same there either, right?
Paige McPheely [00:06:14]:
Yes. Anybody who's heard me talk knows I say this all the time. It's the most intimate professional relationship that exists because you are in one another's lives, and especially the assistant is really in your life. They know there's your strengths, your weaknesses, your fears, the things that really light you up, the things that really drain you, and that's their job. Right. And if you're going to really find a good balance there, you have to be really open and transparent and pretty vulnerable with your assistant. And so getting that match right is so, so critical. We've actually spent a ton of time in the last two or three years really doubling down on done all these matches.
Paige McPheely [00:06:53]:
Some of them work out, some of them took a couple tries. And so what can we learn from that? We've got all this data, and we actually built a platform to help us do that faster and more effectively. But even still, we're big proponents of. We just keep going until we get it right, because that fit is so critical. We've got the software that can help us do it, but we really want to work with you to understand what you need, what the assistant needs, because that's when magic really happens, because you're both in your zone. You're in your flow. So it's not one plus one equals two. It's one plus one equals three or more.
Rebecca Fleetwood Hession [00:07:28]:
So you're like the bumble and hinge of matching leaders. And easy.
Paige McPheely [00:07:33]:
I like that. Yeah.
Rebecca Fleetwood Hession [00:07:35]:
So how does this. Let's do a little bit of the. How does that work from a software perspective? Let's pretend like I've said, yep, I'm ready to sign up. Let's give a little of the how. And then, because I know that's where people's brains go first, is, well, how does this work? But then I want to talk about why people don't do it. But first, just how. How does it work? So Rebecca Fleetwood Hession messages you and says, okay, I'm ready. Sign me up.
Rebecca Fleetwood Hession [00:08:02]:
How does it work? Yeah.
Paige McPheely [00:08:03]:
So we can go really fast from there. Within a day A couple days, you can be started with your assistant. There's a ton of stuff that happens behind the scenes. So we would send you an intake survey. It takes you maybe 20 minutes. The more information that you put in that, the better because this is what we have that goes into our system to match you with an assistant. And it's gathering all sorts of the obvious information of what you're looking for, the types of support you need, the tools that you're using. But we're getting really into the weeds of your communication preferences and your emotional style.
Paige McPheely [00:08:38]:
You know, like, who do you like to interact with, how do you communicate and give feedback, do you like to move really, really fast, like all these kind of nitty gritty things that are actually on slider scales so that you can be really specific of where you fall on one end or the other. And we actually have all of the same types of information for our assistance. So we may make maintain a really robust EA talent pool that is kind of out there either matched with clients or ready to be matched with clients. And we've got all of the same information on them. So when we put your survey out into the world, we can automatically see these 20 EAs might be a really good fit for you, but we know them also. So we're going to say, okay, you smaller selection. We're going to push out Rebecca's profile, say who's interested? Who wants to do this? We get thumbs up, hands raised, and the EAs actually write an interest statement of here's why I think you, Rebecca, would be wonderful to work with and what I can bring to the table. And then you.
Paige McPheely [00:09:37]:
Then after we have all the interest statements, it's usually in the ballpark of two to three that we whittle it down to for you. You see their profiles and you get to decide from there. A lot of our clients coming in will do really quick, get to know you calls with the EAs that they're most interested in, and then the kickoff's already scheduled. You just click select and off you go. And all of that can happen 48, 72 hours, depending on how long it takes you to fill out your survey.
Rebecca Fleetwood Hession [00:10:03]:
Basically that's amazing because what, what you're doing in my work, I call it creating the conditions to thrive. Because we do have different communication preferences, we have different why statements about things that matter to us. And so you're really getting at the heart of motivation theory as well. So everybody gets their own autonomy, but they decide how they're going to match to be able to support one another, which gives you purpose. It's really beautiful.
Paige McPheely [00:10:36]:
Yeah, we, it. We could go faster, to be clear, if we didn't have the EAs often and raise their hands.
Rebecca Fleetwood Hession [00:10:42]:
I love that.
Paige McPheely [00:10:43]:
Right, right. But it's such an important part because they're not just being randomly assigned to you. They are saying like, yeah, put me in coach. I want to do this. Which is such an important step that I don't. Maybe people are doing it out there in the remote EA space, but I've not heard of it.
Rebecca Fleetwood Hession [00:10:58]:
I've not heard of it. I've not run across it. Here's the other thing that is important about the different giftedness as a leader. If you're spending your time on tasks that are not progressing the organization, you're basically robbing the organization of its growth. I mean, if we really wanted to get down to it, if you're spending time doing tasks that aren't your giftedness, you're not great at them, so they take you longer. You're making mistakes. And the opportunity cost that you're not then either meeting with clients or furthering the business in a way that puts you leading out front. That's just not great for your business.
Paige McPheely [00:11:42]:
No, we've. We actually have an ROI calculator or calculator on our website to try to get at really what is the opportunity cost there. And it is really useful. But it's so much deeper than that too. Because if you're doing stuff that you're probably not very good at, means you're probably not enjoying it, which means you're not having a good day at work. And it's that. That is the stuff dragging you down. What's the opportunity cost of that? You can't measure it.
Paige McPheely [00:12:10]:
Right. And that's what leads to burnout is because we think like, I don't have time to outsource that or I can't expense it, or. But we're not really thinking about what could I be doing if I were gifted 15, 20 hours a week? Who else could I be talking with and having interesting conversations that I really enjoy that are going to seriously push my business forward? Pretty massive.
Rebecca Fleetwood Hession [00:12:32]:
Yeah, absolutely. And at a time in the world of business that, that we've had this massive shift post 2020, where people have been in this deep state of reflection of why does any of this stuff matter? CEOs are leaving in just mass managers. Nobody wants to be a manager anymore because it's just hard.
Paige McPheely [00:12:52]:
Why would you.
Rebecca Fleetwood Hession [00:12:53]:
Exactly. And so we're at this really critical point in business, where we have to see things differently. And I think that depth that you provide says we are all humans serving one another. And the more that we acknowledge that and do it with honoring of each other's gifts and talents, both this EA as well as you as a leader, that's a beautiful way to do business. That I think is the way that God intended this thing to be. That got a little out of whack over the last few decades.
Paige McPheely [00:13:23]:
I love that so much. I really believe that as humans, our deepest desires are to be seen and valued. And that is really hard to do well in business. I think it's definitely the exception when it does happen. But a great partnership and someone who really understands you and has your back can make all the difference. I was talking to a mentor of mine and a good friend. He's got this amazing assistant. And it's like, you know, I was thinking about, like, what is that thing that is, like, so valuable about it, about our partnership? And it's not all any of the hundreds and hundreds of things that she does.
Paige McPheely [00:14:00]:
He's like, I just feel like she really cares for me and like, she really wants me to succeed. And you can't. You can't measure that. But it's. It's so. It's so priceless.
Rebecca Fleetwood Hession [00:14:10]:
And as a leader, it can be really lonely and isolating because the further you go, if you think about the traditional org chart, the less people you have around you. And if you've got an EA that really cares, you get that human bonding. It actually provides oxytocin to our brains to feel good because somebody cares about us. There's science behind why that is better for you.
Paige McPheely [00:14:38]:
Yeah, it's their job to show up and care.
Rebecca Fleetwood Hession [00:14:41]:
Now, here's the part that I find most often in the people that I have recommended this to that challenge me on it. One is, we're all patterns of the past. We all have a script that has been created, whether it's a good one or a not so great one. And a lot of times, the script that I find in High Achievers is the survival script. I've always had to do it all on my own. And so the script becomes, I have to do it all on my own. But then that's where our value is derived, is I've always survived by doing it on my own. If I ask for help, it means I'm failing.
Rebecca Fleetwood Hession [00:15:21]:
And again, that's not true. That's not accurate. It's just what our brain is trying to tell us. And so I try to go to that place, the ROI place that says, you know, you're really robbing the organization of growth if you don't ask for help and have those conversations. How do you help those clients that are just having a really hard time asking for help? Or do they not even get to you? Do they just have the conversation with me and then not act on it? Do you find that shows up?
Paige McPheely [00:15:49]:
Yeah. So I have this conversation all of the time, and it's usually not our clients because by the time they come to us, they're like, I need help. It's time. I've already, I've done this battle over and over again, but I have that conversation all the time. And I think as a society, we celebrate this. We celebrate the burnout and the I did it all on my own and I didn't need help or I didn't need an assistant. But then I think that the dark side of that is that we feel like we don't deserve the help. Maybe we already are dealing with imposter syndrome, whatever you want to call it in your role, you feel out of your depth and feel like you're cheating a little bit if you do have the help and you haven't quite made it yet.
Paige McPheely [00:16:29]:
So that happens all of the time, where you have leaders that are undervaluing what they could be bringing to the table if they just let themselves have a little bit of support. Doesn't have to be much. You probably don't need someone full time. You could just get by with quarter time of someone's time helping you.
Rebecca Fleetwood Hession [00:16:51]:
That's the other wonderful thing that is the value that you provide is it's scaled based on your needs so you're. You don't have to hire somebody full time. You hire the hours or the time you need. One story that I'm thinking of in particular, it. It legitimately has been five years that I've been talking to this woman about needing VA support. And she's executive level, but, you know, still has a board and people she needs to get approval for budget. And every time that dollars would get approved for support, she would use them in other ways that served her team versus the EA that I kept saying that she needed.
Paige McPheely [00:17:25]:
Yes.
Rebecca Fleetwood Hession [00:17:26]:
And when we finally got dug into it one day, I just had had it. I was like, you have to explain this to me. And so we got into the therapy moment where I just said, where does this come from? And it came back all the way back to, you know, as a child, they were. Didn't have much. And so she never got new things. You always got hand me downs from siblings, or you went to the Goodwill or the thrift store at church and you polished up somebody else's something and reused it. She had never learned to receive of a gift of anything that was for her. It was always somebody else's that got recycled.
Rebecca Fleetwood Hession [00:18:07]:
And once we dug into that, she was able to, like, just look at it, observe it, and ask herself if it was serving her well or not or if that's who she wanted to be. I'm thrilled to say that here we are five years later, that she does have an executive assistant, and things are going really well. And guess what? The business is benefiting in such a beautiful way that every time we meet, I'm like, tell me how much better the business is because you have your executive assistant. And I just. I'm trying to rewire the pattern. Yeah. That said, it was a bad thing to. Oh, my gosh, it's a really good thing.
Rebecca Fleetwood Hession [00:18:41]:
And it's become this really great evolution and story for her that I love so much.
Paige McPheely [00:18:47]:
Makes me so happy. And I think it's especially true for women. We carry this backpack around. Like, I have to do it on my own. I have to look like I have it all together, and I have all the answers. And that's just amplified by a million when you're a leader, too. And so, yes, I think that's a lot of why these types of conversations are so important. Is it.
Paige McPheely [00:19:09]:
It can be that permission that so many of us need to just. Yep, I need help. And that's okay. It's healthy.
Rebecca Fleetwood Hession [00:19:17]:
Absolutely. And I want to talk about women for a minute, because I know you're doing some cool things in that space, but even deeper than business things for women, I've had clients that started businesses that created support for household support. And we in the United States, Women in the United States are not great about even outsourcing laundry or cleaning because we have this dysfunctional belief that we are supposed to do it all. And it's not good for us. It's not good for our kids to see us trying to do it all. It's not good for our businesses. And I love what you're doing because you're saying the executive assistant is in on this. Just like with this other woman that I was working with, the person coming in to clean your house, you're.
Rebecca Fleetwood Hession [00:20:05]:
You're gifting them a paycheck and a relationship and the ability to say, hey, let's. Let's help each other. Let's.
Paige McPheely [00:20:12]:
Right. They're not forcing them.
Rebecca Fleetwood Hession [00:20:15]:
Wonderfulness. Yeah. Yeah. So you're doing some cool things right now, coming out of Women's Month with your women leaders. Tell us about that. That's really cool.
Paige McPheely [00:20:26]:
Yeah. So last month, March was International Women's Month, which is certainly worthy of celebrating. And we were talking about it as a team, and we're a lot of women on our team as well. Like, how do we want to actually show up for this and be a part, even if it's a really small part of the change? And so we started doing some research. What does the data show? What are we truly looking at here? And McKinsey reports that it's not until the year 2072 that women will finally see true pay equity. White women are a little bit earlier than that. But all women are not until the year 2072. And that number really stuck with us.
Paige McPheely [00:21:05]:
We're like, what if we turn that number into a discount? 20.72% off of every hour of support that we provide to a woman. This is true for our existing clients, which we support a lot of women, so it was a little scary, but also all new women that we bring on. So we're really, really excited about it. And it's. It's such a small part. It's not really solving any meaningful problems, but getting paid less. And we're doing all the shadow work, and we just felt like maybe a little bit of a break would be something that. That would help people.
Rebecca Fleetwood Hession [00:21:40]:
And sometimes you do what's right. Not because the numbers make sense on a spreadsheet, but I'm. I'm here to say that in my experience, that ends up paying off in huge ways. That may not make sense today, but absolutely it's the right thing to do.
Paige McPheely [00:21:55]:
I hope so. And if nothing else, it's led to some really great conversations and where we get to be in forums like this and have the conversation, speak about the numbers and what that actually means, which is pretty powerful.
Rebecca Fleetwood Hession [00:22:08]:
Okay. I always talk about clarity and context. So we gotta be really clear on what we want, but the context is the backstory, the connection point. So it's very clear. There is a hard and fast ROI on an executive assistant. You can go to your website, you can calculate it. The facts are the facts are the facts. Let's talk about the context of why we either fight the facts or we don't even go to the website in general, because we are living in that space of fear, because all of our thoughts come from either love or fear.
Rebecca Fleetwood Hession [00:22:40]:
And so if you came at it from love and said, I get to partner and have this source of increased oxytocin of helper's pie because I have this executive assistant. Everybody wins, but predominantly in business, I find that a lot of our thoughts come from fear. And so when we're thinking about asking for help, we're hitting on that vulnerability piece, which is actually, from a neuroscience perspective, the same as physical pain. So the science says that if you are needing to showcase vulnerability and you're afraid of it, you've. It physically hurts. And so if that's the case, we have to unpack that a little bit so that we don't feel like we're in pain or danger to go ask for help. And that self criticism and that I should do it all myself. We have to break that down.
Rebecca Fleetwood Hession [00:23:35]:
Even the Bible says there was a. There's a scripture that says, I was afraid, so I hid. So when things are a mess, instead of reaching out for help vulnerably and saying, my books are a mess, my calendar's a mess, I'm a mess, we hide from it, which is not going to serve any of us. So how can we help our listeners go to that place of love and connection? How would your matchmaking, the people that are executive assistants for you, how do they show up to a client that's in that space of vulnerably saying, here I am, I'm a mess. Help me. What's that look like on their side? Yeah.
Paige McPheely [00:24:19]:
So if you're kind of already to that place and you're asking for help, this is really over general generalizing. But we find that people fall in one of two camps. One is they've already had a great relationship with one or more EAs and they know what they're doing and they know what they like. And so they kind of say, here's the system that I'd like us to use. But the vast majority of people that come to us are like, I need help. I don't know what that looks like. Please help figure it out for me. And so our EAs come in armed with an onboarding plate, and we've done it so many times now.
Paige McPheely [00:24:55]:
So we can say we want your first 30 days to be as successful as possible. Here's what success actually looks like. Here's what it feels like. We arm the EAs with all of the resources that they need to make impacts in the key areas, and we can customize it based on the actual leader's needs. But it's usually pretty similar across the board. If Your inbox is out of whack, your calendar's a mess, you're really behind on your expenses, all stuff like that. So that you can just kind of, when you're coming in, you just hand things over. That's it.
Paige McPheely [00:25:27]:
Because that relief of being able to trust that someone else has handled these things is so massive and can have such a huge emotional impact on the stress that we carry around. So that's what we're going for right away is like the, we've got it, don't worry, it's under control. And that can really be pretty transformative.
Rebecca Fleetwood Hession [00:25:50]:
So they've already got a plan. So the uncertainty that usually keeps us from taking action. We can assure the listeners today that if they engage with you, they don't have to figure out how to work with the executive assistant. They already know how to work with you. Just reach out and match with them so that they can say, I got this.
Paige McPheely [00:26:14]:
That's right. That's exactly right. Because we will find people that come to us and they're like, oh, my friend's cousin or whatever, had some hours. And so they were helping me out. But neither of them really had a system or a process. And so it was messy, but then it was awkward in the relationship. And that has happened so many times. And that's why I think going with a group like Base, there are a lot of other options out there at every different price point.
Paige McPheely [00:26:40]:
But going with a group that has some structure behind them because change happens and you're going to want to benefit from the pattern recognition that we've developed over years and years and years. And if there's a parental leave or there's a sickness like you can just be backed up instantly and all of that context goes with you. There's a right way to do it, and it's. We've learned it the hard way because that's.
Rebecca Fleetwood Hession [00:27:07]:
I think that's a thought. Some. A lot of leaders have is by the time I teach you how to do it, I could have done it myself. Lies. Lies.
Paige McPheely [00:27:18]:
Because maybe one time.
Rebecca Fleetwood Hession [00:27:20]:
And the efficiencies that someone that is skilled in the way that your executive assistants are skilled, there's probably software and automation and efficiencies that we as leaders don't have any knowledge over.
Paige McPheely [00:27:36]:
Oh, totally. And the scene around corners. And my assistant sees things coming before I even know it's a problem and she'll handle it. Or a great example is I already have an email teed up in my inbox to thank you for your time today. Ask her to do that. She was just really, really thoughtful. She knew that I would want to do that. And it's those things that are times 100.
Paige McPheely [00:27:58]:
They're so amazing.
Rebecca Fleetwood Hession [00:27:59]:
Well, in fact, when I reached out to ask you to be on this podcast, she responded with can you give me some topics and how much time this. And basically saying, I'm gonna see if this is a good ROI for Paige before I take it on to her. And I thought about that. She's totally modeling how beautiful this relationship is.
Paige McPheely [00:28:24]:
Yep, that's pretty cool.
Rebecca Fleetwood Hession [00:28:26]:
And then, so then it caused me to go, oh, that's a great question. So instead of just saying, hey, do you wanna be on the show? I was like, here are the three topics that I think would be really good if those worked for her and it's easy for her. And then, and then it was like, next thing I know that the appointment was on the calendar because I passed the test of does this make sense for your time?
Paige McPheely [00:28:46]:
That's curious.
Rebecca Fleetwood Hession [00:28:47]:
Yeah, yeah, absolutely. What else should our listeners be thinking about or considering? Because I'm, I'm absolutely sold that this is needed in far more leaders lives than are being are utilizing it currently. What, what else would we want them to know today that would give them some incentive or some motivation to reach out and just see?
Paige McPheely [00:29:14]:
Yeah, yeah. I often think of if we could just put ourselves a little bit adjacent to ourselves. Imagine I'm a good friend and my good friend is talking about how overwhelmed they are and how stressed and they've got too much on their plate and they're falling behind and whatever those things are, I'm going to, as their friend, I'm going to genuinely want them to receive relief, help, support. And the people in your world, whether it's the people controlling your budget or your partner, a lot of people come to us because their partner have said, you need help, it's time.
Rebecca Fleetwood Hession [00:29:51]:
Clever.
Paige McPheely [00:29:52]:
It is like people in your life care about you and they want to see you supported and, and you are worthy of that help. Just like you would say that your friends are worthy of that help. So there's an option out there for you. At Base, we really want to deliver high quality support, somebody who can really integrate in your team. But there's an option in every budget. Just, just get some help. Just get some help. You need it, everybody needs it and everybody deserves it.
Rebecca Fleetwood Hession [00:30:19]:
So that's a good point too. There's an option at every price point. And so someone could actually do the kind of toe in the water approach, right? They could Say, I'm not sure if I want to go all in, but here's this one area where I think I could use some cleanup. What are some examples of ways that people do that to get started?
Paige McPheely [00:30:39]:
Yeah, so we actually offer a product for people exactly like that and it's a reset. And we can come into either your inbox, your calendar, your cloud storage, and a specialist, someone who is a professional at doing these things, kind of helicopters into that area, cleans it, automates it, sets it up for success and then leaves. And so it's just running on its own. It's no strings, no commitment. It's a one time thing. And we'll see that a lot for folks who maybe they just don't have time to think about getting the system, but they've got hundreds of thousands of emails in their inbox and it takes 15 minute call with us to tell us what's important, what's not, and then we handle it all. That can be a really, really great gateway to buy you some fresh air, to just like stop and pause and not be drowning, but then also taste what it's like to feel supported.
Rebecca Fleetwood Hession [00:31:34]:
I, I just, my shoulders just relax when you said that. Just the thought of like the. I love, I'm in spring cleaning mode right now. April is my birthday month and my, my celebration of the start of every April is I clean out all of my closets, the gr. I get rid of everything and I'm just like, okay, Lord, I'm ready for all the new blessings that you have for me for my birthday. So the, the idea of cleaning out cleansing, that just makes me happy.
Paige McPheely [00:32:04]:
Yeah, I'm someone who's going through the inbox reset process right now and just email me and they're like, I think my inbox just went to a spa. We're like, we're going to use that. So good. I love that. That's exactly it.
Rebecca Fleetwood Hession [00:32:16]:
Okay, so you pay to go to the spa to get reset. Why wouldn't you pay to have your inbox? Can we be really transparent and tell the listeners, like, what would that cost?
Paige McPheely [00:32:28]:
Yeah, so our resets are typically $750 one time and like we just really want people to have them too. So if you get the reset and then you're like, okay, yes, I'm ready for support. We'll put that torrance towards your Base. And we also are happy to. Sometimes we run bogo promotions where you buy one and you get to either do a second one yourself or give one to a friend or a spouse. So you both can reset, which happens a lot. But yeah, 750. And then really like, we don't want to be the reason that people say no to support.
Paige McPheely [00:33:06]:
And so we're, we're really into like, come to us, tell us your needs, and we're just gonna be as helpful.
Rebecca Fleetwood Hession [00:33:11]:
As we can be, whatever that looks like. Oh, my gosh. I just think the value of that from an emotional bandwidth perspective, because I know we, we sit here and we think this weekend I'll sit while I'm catching up on shows and clean out my inbox. Like, ew. Yeah, Ew.
Paige McPheely [00:33:32]:
Ew.
Rebecca Fleetwood Hession [00:33:32]:
Yeah. Spend $750 and go and have a date night with your significant other. Take your kids to something fun.
Paige McPheely [00:33:42]:
Exactly.
Rebecca Fleetwood Hession [00:33:43]:
Totally worth it. And then let's say somebody does want to engage with you further. Is it based on hours? Is it based on T? Like, how does that work?
Paige McPheely [00:33:54]:
When you come in, we'll have a sense of what you need. And so it's usually, let's say, 15 hours a week. It's where you think you're going to land. And so we sign you up with an EA who has that availability, usually a little bit more because you usually tend to expand pretty quickly once you get started. And we'll just bill you the first of every month for those 15 hours a week. So 60 hours a month, if you go over, we don't charge you extra for that. It's just rolled over onto your next invoice. And it's really flexible.
Paige McPheely [00:34:23]:
It's all month to month. And so if you know you've got a really busy season coming up, we can ramp up your hours. We can even provide backup support if you, like, need a lot of extra hands for a period of time, but it can just be temporary. All very flu. But it is based on hours. Yes.
Rebecca Fleetwood Hession [00:34:39]:
So as we wrap up today, I would love for people to reach out to you and just have a conversation and just consider how this could further their life and their business and their sense of well being. And to remember that it's not just about them. They're also supporting the career of somebody on the other side of this matchmaking that needs you as much as you need them. And I love thinking about business in terms of jigsaw puzzles. We each have our unique, you know, jagged ass edges and, and the more that we can connect. There are three characteristics of a puzzle. Once it's built, it's far stronger, it's far more beautiful, and every piece matters. So it's not just about you.
Rebecca Fleetwood Hession [00:35:25]:
It's about giving somebody else the opportunity to use their gifts and talents in a way that feels really great to them, too. I love that.
Paige McPheely [00:35:33]:
Yes.
Rebecca Fleetwood Hession [00:35:34]:
Yeah.
Paige McPheely [00:35:34]:
Well, we would love to help out. Anybody. Our website is basehq.com you can find me on LinkedIn and you can book directly with us on there really fast. So, yeah, we'd love to help.
Rebecca Fleetwood Hession [00:35:47]:
And you have a really active LinkedIn presence. I know you've done some really great podcasts with a friend of the show and friend of mine, Lindsay Chepkama. And so I highly recommend that people follow you on LinkedIn, even if they're a little bit interested, just to keep the fires burning there and you provide some great advice and knowledge out there. So thank you. Thank you for coming on the show and for providing this beautiful service to businesses and leaders that I know serves them really well if they choose to step into it.
Paige McPheely [00:36:20]:
Yes, absolutely. Thanks for creating the space.
Rebecca Fleetwood Hession [00:36:23]:
All right, we'll talk to you soon. Thanks for being here. You can follow us on Instagram, Business is human or TikTok Rebecca Fleetwood Hession. It's a great way to share some of the clips with your colleagues and friends. All right, make it a great day. Love you. Mean it.