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The official podcast of Shoemaker Films. Every week we share content related to digital marketing, video production, and brand building; and frequently meet with local creatives, entrepreneurs, and business owners for in-depth conversations. Get to know local heavy hitters and influencers in the Greater Philadelphia region while picking up some tactical advice and tips on starting and running a business, being productive, creating content, and everything in between.
Hi, everyone. Dane Shoemaker here. This is the Shoemaker Films podcast. I'm joined with Vince Quinn at the SBX production, studio here. Vince, how are you doing today?
Vince Quinn:I'm wonderful, Dane. I'm wonderful. It's good to see you.
Dane Shoemaker:Awesome. Awesome. Yeah. So I came across you maybe about a year ago, started following you guys, Philly Philly Content Club primarily. You know, wanna dive into that a little bit today.
Dane Shoemaker:It's I mean, just the content you guys are putting out, it's kind of a monthly networking group and podcast. Like, kinda curious to see what it is, but, you know, I just felt like we had a lot of overlap in, our what our businesses do, right, as well as just general, you know, digital marketing. And so kinda just interested today to to learn a little bit more about what you guys do, and, you know, we can kind of, do some back and forth on, you know, digital marketing landscape, podcasting, social media. So much to talk about. So, you know Well yeah.
Vince Quinn:And when you reached out, I was excited for for that exact same reason. Right? Because I think as content creators, like, for people who have these technical skills with all these different mediums, audio, video, photography, what like, social website, whatever it is. Like, everybody you talk to seems to have dabbled in everything. Right?
Vince Quinn:It's, like, it's very rare that you meet somebody who's just, like, no. I've only done websites, and it's the only thing I've ever done. Like, people are, like, no. I I had a I had a YouTube channel for a year or 2, and, like, it's just everybody's so connected and has these skill sets, and it's, like, figuring out the best way to unleash that in a way that that works for you and, you know, a business that you're trying to build or whatever it might be. It's like, it's a really complicated game.
Vince Quinn:It's a hard thing to navigate. So to talk to you running video production and everything is really cool. Yeah. So, yeah, I'm excited to learn about you as, hopefully, as much as you're excited to learn about me.
Dane Shoemaker:Absolutely. Yeah. And I think you touched on, like, small businesses and even just creators, you know, solopreneurs. Right? They they're trying to navigate this digital landscape.
Dane Shoemaker:Right? The social media platforms are constantly changing. Digital marketing is chain marketing in general is changing. Right? And trying to navigate that is is hard, and you gotta try different things and see what sticks and what your audience you know, you gotta kinda go where your audience is.
Dane Shoemaker:Right? So, you know, in a couple minutes, like, 2, 3 minutes, tell me what SPX productions does. We'll kinda go from there.
Vince Quinn:Yeah. Front to end podcast production company. So we help people first off, like, the biggest thing when you're trying to start a show is why. Right? Like, what do you wanna get out of it?
Vince Quinn:I think a lot of people look at podcasting and just go like, oh, this is fun. It's just talking. We could totally do this. We'll figure it out. Like, we're we're so much fun at parties.
Vince Quinn:You know what I mean? So it's like, okay. How's it gonna help your business? Are you building a brand? Like, what do you wanna actually see as a real result of doing a podcast?
Vince Quinn:So we help people figure that out. And then along the way, it's it's really the full support system. Right? Because it's not just the concept upfront of, like, what is this show called? What are the things you're talking about?
Vince Quinn:Who are you talking to with these different issues? It's how do you record this thing? How do you do that consistently? Release it in a way that makes sense. Get the sound bites together.
Vince Quinn:Like, all those different things that makes sense? Get the sound bites together. Like, all those different things, we're very big on making the lift as much as possible on our side so that it does feel like it's just talking for the people doing the show. Sure. Yeah.
Vince Quinn:Because so many people get into it. I I saw a stat that it was 47% of shows don't make it past 3 episodes.
Dane Shoemaker:Okay.
Vince Quinn:And I was like
Dane Shoemaker:Not surprising, though, really. No.
Vince Quinn:Yeah. It's not. But but I think so many people, it shows how easy it is for people to get full that the production work is easy. They just see the talking. So it's like, okay.
Vince Quinn:How can we make it that simple so the people who do get engaged with it, we can make that lift manageable, and that's what we're build on.
Dane Shoemaker:Yeah. I mean, to your point too, I mean, it's just building a habit too of, like, making it a priority. Hey. Every week, I want an episode going out. You know, just building that into your everyday operation as a business owner is is hard enough.
Dane Shoemaker:Right? So Yeah.
Vince Quinn:I mean, people have a hard time managing their clock. Right? It's hard. Yeah. Like, it's impossible.
Vince Quinn:I I came from radio. I didn't have a clock. I was working, you know, 2 AM to 6 AM other times. I was working 6 AM to 10 AM other times, we were working 10 PM to 2 AM. Like Yep.
Vince Quinn:It was all over the place, and that could change within a week. So once I became an entrepreneur, it was like, holy shit. You know? I was like, I'm just gonna work all of these. Can I curse on this, by the way?
Vince Quinn:It's your show.
Dane Shoemaker:I think so. Yeah. I think we're okay. Yeah.
Vince Quinn:We've done it. We can always bleep it. But so so we did that, and, my clock was crazy when I first got started with all this stuff. So I'm like, okay. Well, I'm a small business owner, and I'm running around like an idiot.
Vince Quinn:I need to take care of my clock. How can we do this in a way for other people to make sure that they are protecting their clock at least when it comes to this content and making sure that, like, no. We meet at this day. At this time, we're doing the show. That's what's gonna happen, and we're doing this for as long as we need to.
Vince Quinn:Whether it's 10 weeks for a season or every week because that's how they wanna do the show, but this is the day, this is the time, and and we're gonna be committed to that.
Dane Shoemaker:Yeah. That's awesome. And how long have you been when did how long has SBS XBX been around?
Vince Quinn:So really 3 years has has been the majority of it. Me and Taylor have been working together for about 4. But Okay. Yeah. It's been about 3 years for SPX.
Vince Quinn:And over that time, I mean, we've we've worked with a lot of different people. Like, the way that we started, it was a lot of people who trying to build an entertainment show. Right? Like, they wanna be the next big sports talk host or Yeah. They've got all these great stories from the bar.
Vince Quinn:Let me tell you. The the lives that I've lived with the ladies. You know what I mean? Like, it was it was that kind of stuff. And it's a hard thing to maintain in the studio, because people you don't have a brand.
Vince Quinn:You don't have a budget. Like, you don't you don't have these things around you to make the vehicle really worthwhile for a production company to manage it. So even if these things got started, we'd put in all this work to just make sure that the show could, like, exist with a trailer and an episode and a feed. And then by the time we did that, they're like, actually, we can't do this anymore. We're out.
Vince Quinn:Like and it'd be like, hey. This is a disaster. So, yeah, over 3 years, we've really moved from that to now we're doing a lot of, like, entrepreneurial work. And now we're really shifting focus as well to partner with marketing agencies and and try to build, like, bigger relationships, bigger businesses that that understand the full ecosystem around the podcast.
Dane Shoemaker:Yep. Were you always focused on podcast production? Most mostly.
Vince Quinn:But, you know, it was like the size of that pie has changed significantly. Right? I I think before it was like, we're 60% podcast, but also we're a social media management company. And we're, you you know, we can do all the clips, and we'll travel to location, and we'll film all these things for you, and photography, and all this other stuff, website building. And then at some point, I'm on Squarespace, and I'm like, what the hell am I doing here?
Vince Quinn:Like, what is what is this for me? You know, it's like Yeah. Can I build a site that's functional? Yes. Is it great?
Vince Quinn:No. And and if they're getting it on a budget, it's like, okay. I'm getting cash in my pocket. But, yeah, at what cost? Right?
Vince Quinn:Because, I think this the the trap that kind of everybody falls into is you can do the work and you can get the cash and you can you can make that project go, but then it's like on the big picture, okay, are you gonna have 500 websites that you match? Because you gotta have certain software for that. You've gotta have a a way to host all of those different sites. You've gotta have somebody that's available to deal with all the website problems. You're gonna have to upgrade your certain systems in building and everything.
Vince Quinn:So it's like, okay. Is that what we wanna do with the kinds of people that we've been working with that are helping us out part time, contractors, whatever? Like, are they built for that, or we have to find those people? And the more we looked around, it was like, I come from radio. Taylor's an audio engineer.
Vince Quinn:He's been around podcasting for a very long time. That's my business partner, by the way. We haven't met you Taylor yet, but he's here. He's recording this. So so between us, it was like, okay.
Vince Quinn:Well, we're audio people. The people were working around our audio people. Like, we're storytellers. And as much as video works into that nowadays, because when we first started, video was just becoming part of podcast.
Dane Shoemaker:Right. Right.
Vince Quinn:That was just becoming the standard. So we started to work that in, but we just realized at our core, we are podcast people. That is what we do best. And if we don't lean into that, we're making a mistake. We gotta differentiate, and that's what we've got to do.
Dane Shoemaker:That's great. Yeah. I mean, every every business, you know, guru, you know, book that you read, it says you gotta niche down. Right? You gotta focus on 1 doing one thing really well.
Dane Shoemaker:And then as your cup fills, you can, you know, go out from there. But you really gotta, you know, build you know, focus on one thing.
Vince Quinn:Yeah.
Dane Shoemaker:It's what every entrepreneur, you know, needs to do. In our own business, it's it's hard because I'm in the same predicament, right, where you have clients coming to you, say, hey. I need a website. I need email marketing. You know, I think what we do really well is kinda building out that content calendar for clients.
Dane Shoemaker:So we do you know, we go out and we shoot, once a month with with our clients. We'll do a whole production day or half day, something like that. And then we're really good at, like, repurposing some of that content for, emails. We're we're doing email marketing now too in addition to social and the video, like, YouTube and stuff. So, that seems to be working well because it's kind of like that whole pipeline you can kinda build out.
Dane Shoemaker:It kinda starts with, like, some copywriting that might turn into a social post that turns into an email, and then maybe that the things that outperform will turn into, like, a long form YouTube, video or something like that. So, yeah, at some point, we need to maybe narrow down or, you know, rebrand or something like that, but I I think, you know, it's business is a is an interesting thing.
Vince Quinn:Yeah. No. That's that's so interesting you say that because, like, as we've met, you know, I know you were Shoemaker Films, and you've got the show, then the logo is killer, by the way. I love the logo.
Dane Shoemaker:You know, this logo is actually, stock graphic, from Canva. Like, the bear the bear. It looks so cool. Spent, prob I spent a couple grand on a, a logo designer. I ended up hating it.
Dane Shoemaker:Yeah.
Vince Quinn:It was
Dane Shoemaker:like a it was a bear. It was a similar bear, but I was like, you know what? I ended up just going with the the stock image on Canva. So at at some point, I'm gonna have to copyright it or get someone to, like, you know, tweak it so I can, like, trademark it or whatever.
Vince Quinn:But Yeah.
Dane Shoemaker:You know, we'll see. We'll see.
Vince Quinn:That's so funny. Okay. Well, yeah, it looks clean, but it's it's so funny that you say all that because, yeah, it's it's sounds like you're a full service digital marketing agency. Basically. Yeah.
Vince Quinn:You've got that whole pipeline of things, and that makes so much sense. Right? Because at the very least, you've got those different services, but you've connected it all together, and it is a meaningful thing. Right? Like, for us, the podcast, it it's not connected to those other parts in the way that we were doing it, and the systems we would have had to build out to make it work.
Vince Quinn:It just it wasn't what we wanted to do. Yeah. You know? So it was like, okay. Because part of it was we've had to do all of that work, and, like, I had to sell podcast because we thought it it was just, like, you know, business margins and models and all that stuff.
Vince Quinn:But, to have that kind of setup makes so much sense. It's very clean. So that's that's great that you have that altogether because then it's just different ways to get people into that same funnel because the end product is the same.
Dane Shoemaker:More or less. Yeah. But yeah. Exactly. Yeah.
Dane Shoemaker:I think, you know, I think, again, business is a journey that, you know, we might evolve in a year or 2 or, you know, maybe decide that we wanna focus just on video again. But, you know, that seems to be working right now. So
Vince Quinn:Yeah. And that's one of the things with podcasting that's so difficult because what we realized is and this is one of been one of our frustrations over the last, like, year or 2, I'd say, is that when we're recording, let's say, we do a show with somebody. It's a great show. Right? Or Yeah.
Vince Quinn:Or for somebody who's getting started, like, it's a really solid show. And you can see the potential, and it fits their business, and they're getting the right kinds of guests and all that stuff. But then once we build this thing and we edit it and it's all ready to go and it's posted, then it's like, here's the clips. Go promote this thing. Like, make it a really part of your brand and seize this thing.
Vince Quinn:And the baton just gets dropped. Yeah. Because they don't have that other presence on the other side. Right? Like, they are a solo business owner.
Vince Quinn:They know the value of podcast, but when they don't have the news letter right, their website stinks. Their socials are totally inconsistent. They don't have engagement. Like Right. Right.
Vince Quinn:We're giving them this thing, and then it just falls flat because it's not it's not brought anywhere. And that's the problem. Like, this the podcast is a valuable tool, but it has to be brought to people in a way that brings you back that business, that engagement. You know? So when they don't seize it, it becomes a very frustrating thing.
Vince Quinn:And that marketing element, like, podcast is part of that, but it's not the end all be all. It's kind of a a next step of it. Start if you will.
Dane Shoemaker:Yeah. Exactly. Yeah. Do you work with so tell me about the type of clients that you work with. Are they in Greater Philadelphia area?
Dane Shoemaker:I think you mentioned you have some national clients. So tell me about how that
Vince Quinn:Yeah. So it's it started in Philly naturally. Right? Like, that's that's how everything's began for us. It's just people we knew word-of-mouth and whatever.
Vince Quinn:Like, for me, I had this little period where when I was first getting started with podcasting, I was still in radio. So I would mention on the air and tweets and whatever that I was doing podcast production. So, like, things like that got the word out a little bit. It didn't lead to much, but it it did a little bit. And then from there, it was like, okay.
Vince Quinn:Well, it's word-of-mouth. The connections that we make, like, it it's you know, it's funny how this stuff works and and the beauty of podcasting being universal is our bookkeeper moved to Florida. And Okay. She was in Jersey. She moved to Florida.
Vince Quinn:She knew some people in Florida that were clients of hers that could use the service. Now we've got some clients in Florida. Like, it's just it's just how it's moved. So, yeah, it's it's starting to expand a little bit, and and the beauty of podcasting is that, like, it is such a communicative medium.
Dane Shoemaker:Yeah.
Vince Quinn:You know, it's a networking platform for people. So when they're bringing all of their guests on and those guests can be from anywhere, then it means that we have the chance to land a client that's anywhere. So that flexibility, this this digital age allowing us to run high quality productions anywhere in the country from here is a real benefit. So that's one of the good things about it. We've been able to very slowly start to creep into different places.
Dane Shoemaker:Yeah. That's pretty cool. How do you actually execute that, you know, remotely? You know, just you don't have to get too technical. We could we can go down that road.
Dane Shoemaker:But
Vince Quinn:Yeah.
Dane Shoemaker:You know, just kinda curious about that. Yeah.
Vince Quinn:Well, the basic thing is, first off, we wanna make sure the equipment's good. Right? Like, it'd be you can record from home, but if you're doing it on AirPods for a podcast, I will kill you as a client. I will kill you. I will hunt you down.
Vince Quinn:I'm a very nice guy, but I will hunt you down in your sleep. So it it's one of those things where, yeah, we wanna make sure what is a setup up that is sustainable, that is affordable, because we don't want people to pay for a ungodly amount of equipment. Right?
Dane Shoemaker:Right.
Vince Quinn:Like, the we wanna make sure the show works. So first, low quality equipment, like, good like, well, quality, but low budget. Right? And Taylor's great at managing that thread so he can nail that stuff, and then we help people set it up. We're very hands on in that way.
Vince Quinn:And from there, it's just it's that guiding element. Right? We have an engineer to sit in to manage the recording because, God forbid, something goes wrong. Right? Like, your guest comes on.
Vince Quinn:They go, actually, I can't hear you. Let me let me leave and come back. And, like, the headphone settings are wrong. You know what I mean? So it's like to have somebody in there that's a professional that can say, okay.
Vince Quinn:Well, let's try this and let's try that. Okay. Did you did you do this or that? Like, to solve those problems makes it so much easier. It saves people a lot of embarrassment.
Dane Shoemaker:Sure.
Vince Quinn:It is easy to have, because, like, God forbid you record an episode with somebody, and you know what? The levels are terrible.
Dane Shoemaker:Yeah. So
Vince Quinn:by the time you've you've done it, you're like, I can't even air this. And I now I I set this expectation with this person, and I've wasted their time.
Dane Shoemaker:Yep.
Vince Quinn:And I don't even wanna tell them. You know? So it's like, it it can be a really tough spot. So that's why that engineering element, that technical element with the equipment is so vital for us, because it makes it feel like they're getting a quality experience, and they're presenting themselves in a very professional way.
Dane Shoemaker:Okay.
Vince Quinn:And being able to do that is it you know, it's a lot about confidence. It's a brand building thing. So if you can't provide that, if they don't feel confident in this version of themselves Yep. You're making a mistake. And and we decided that was really important.
Vince Quinn:And it frankly, that's where most people wanna be. You know? It's nice to have the studio space. Like, we get the FaceTime and have this conversation. It's very cool.
Vince Quinn:Yep. But, a lot of people just wanna be home. You know? It's easier. So, hey.
Vince Quinn:How how do we go to the market and adapt to them? And and that's how we went about doing.
Dane Shoemaker:Yeah. Yeah. Yeah. I think, for most of our clients today, we're going out. So we have we have 2 clients that we produce their podcast for on-site.
Dane Shoemaker:Actually, I was just there yesterday where it's an all day thing. We do 4 or 5 episodes. You know, it's it's a it's a lot of work. Right? But we're setting up cameras, mics, mic stands, like, all the whole 9.
Dane Shoemaker:Right? Even, like you know? But and then so we're doing this podcast, our podcast for our own business. So it's a it's a way to network. It's a way to develop business.
Dane Shoemaker:Right? Create our own marketing. There's so many benefits to podcasting. Right? You I don't have to tell you that.
Dane Shoemaker:Right?
Vince Quinn:Yeah. Yeah.
Dane Shoemaker:But we're starting to do, you know, a little bit more, like, remote also because I think there is value, like you said, in having someone in the comfort of their own home where they're where they're comfortable. You can have a podcast now with with anyone across the world. Right? So, there's just so many benefits to, to doing that. Yeah.
Vince Quinn:Yeah. The flexibility is great. Time zones, whatever it is, it doesn't matter. Yeah. And, and that's the beauty of of the modern age with all of this stuff.
Vince Quinn:Right? Like, tech has gotten so good, and it's so affordable. I mean, just quality things. Like, when you watch a video on somebody's phone and you see the quality of it, it's like, oh my god. You know?
Vince Quinn:Like, what what your run of the mill LinkedIn post looks like these days would have been tens of 1,000 of dollars to get executed. I don't know. 20 years ago, 15 years ago, like, you'd be you'd be space age. Like, it'd be crazy what you're doing. So, yeah, seeing that kind of tech evolve and being able to do this in a way for people that it's affordable because that was one of the biggest problems too.
Vince Quinn:Right? It's like, we are working with a lot of entrepreneurs, so they're solopreneurs or maybe they have a marketing person or something. But, like, they don't have a big team. They don't have a big budget, and podcasts are an ongoing thing to some degree. Right?
Vince Quinn:So it's okay. How do we do this in a way that they can afford it? And the equipment, they can afford it. Or the studio isn't so expensive to build that we can afford it. You know?
Vince Quinn:And we don't have to jack up the price to record in studio an insane amount. So it it's such a delicate dance, but things have evolved that yeah. I mean, obviously, podcasting wasn't a thing 20 years ago, really. Like, it was Yeah. But, I I mean, thinking the way techs evolved, like, we wouldn't exist if if it wasn't so flexible and dynamic and affordable.
Vince Quinn:There's just innovation all the time.
Dane Shoemaker:Yeah. I mean, podcasts weren't around more than 20 years ago. And I would even argue that, like, in the last 2 to 3 years, like, it wasn't feasible for a business owner to start a podcast. Or it it would it would be a lot more expensive, a lot more time consuming. But now, like you said, the tools, the software, you know, everything that you can do, it's it's more feasible.
Dane Shoemaker:Right?
Vince Quinn:Yeah. It's it's unbelievable. There's so many places that do it. I mean, just for a podcast like hosting services that exist, there's so many recording platforms that exist. Like, there's StreamYard, and I think a lot of people start there.
Vince Quinn:But, I mean, on the low end, you have Zoom and Google Meet. You could do it on those if you really need to. Yeah. Riverside, like, there's there and we hear about new ones all the time. I mean, I feel like every 2 months or so, we're, like, oh, there's another streaming platform up there.
Vince Quinn:Are they any different? Are they any better? No. Not yet. But who knows?
Vince Quinn:Maybe 2 years from now, they're the best one that takes over the market. Like, it's just super competitive because everybody wants to be in the game.
Dane Shoemaker:What do you what do you guys use?
Vince Quinn:So we use Riverside. Okay. Yeah. Love it. Swear by it.
Vince Quinn:Absolutely. Yeah. Whether you work with us or not, use Riverside, like, for the love of God. It's so
Dane Shoemaker:We love it. Yeah. We use it
Vince Quinn:too. Right?
Dane Shoemaker:You you you just
Vince Quinn:can't beat that back up, like, the the lag recording, You know? Like
Dane Shoemaker:That you know, records locally, and then you upload it later. Yeah. It's magic.
Vince Quinn:Yeah. Absolute magic. It's so good.
Dane Shoemaker:Yep. I wish more people do that. Like, I wish Zoom or Google Meet actually had that option. It would be a game changer, I think. You know?
Vince Quinn:Well and they would own the market if they did that. Yeah. You know? Because everybody does wanna go there because that's what they already use for work. Like, the number of people that I see that are professionals and even have some level of media savvy who don't bother to look at those other platforms.
Vince Quinn:It's just like, I'm gonna record on Zoom.
Dane Shoemaker:Right.
Vince Quinn:And it looks terrible to you know? Like, the quality is not good. Yeah. But But it's easy, and it's there, and everybody's used to it. So they just they do that's just what they do.
Dane Shoemaker:Yep. Yep. Cool. So do you guys handle, like, scheduling for clients and their guests? Like, how does that like, what does a preproduction look like for a client?
Vince Quinn:Yeah. We certainly can. Right? We give that as an option to people as much as they want it because Yeah. It's a pain.
Vince Quinn:Right? People reschedule or trying to get all these people. Let's say, for our regular clients, typically, what we do is we run a season. Right? So we're gonna do 10 episodes.
Vince Quinn:It's gonna be very thoughtful in terms of doing all of those, and then we'll take a break. We'll reevaluate, and we'll do another season.
Dane Shoemaker:Okay.
Vince Quinn:So with that, like, let's say, okay. You've got 10 different guests. You're gonna record one of our clients, for example, Thursday's 9 o'clock. So you've now gotta put that out to 10 different people, and you've gotta get them all to commit to a Thursday at 9 o'clock. So doing that is a pain.
Vince Quinn:Right? It could take a lot of time. People are gonna wanna reschedule once you get closer to them. What are the other days that you can do? And what whatever.
Vince Quinn:It's it and you have to coordinate with our producers and make sure we have somebody that's available to engineer it and all those things. So, like Right. Making sure that that is all set and clean, we do wanna do the scheduling for people because it's a lot of work, and we have experience in it. So we know ways to make that process simple and easy, and we track everything really well on the back end. So we we do try to do that because it's the same thing we talked about earlier.
Vince Quinn:Right? Like, time management is such a big thing. And if you're allowing a guest cancellation or something to completely blow you up or the inability to take the time to fill a slot in your schedule to throw you off, like, it it's just not worth it. You need to be really aggressive about those things as small as they seem. So we're very particular about it.
Dane Shoemaker:Yeah. Absolutely. Topics, like, are you are you constantly feeding? Like, if you have I guess some of your clients have guests. Right?
Dane Shoemaker:Do do some of your clients are they just solo shows? Like, how does that work? Like, research, topic, development?
Vince Quinn:So one of the biggest things I would say is, first off, people don't take enough of a leap in doing a show by themselves.
Dane Shoemaker:Okay.
Vince Quinn:Like, I think people are are too afraid to speak on their own, and I get it because, like, it it's hard. Right? You gotta develop your voice. And Yeah. And to do that in a public format is a scary thing to do.
Vince Quinn:But you have to at least have it in your back pocket because think about this. Right? Like, you're a business owner in any field. I don't care what it is. You bring all these different guests on your field because you're networking and whatever your lead prospecting, whatever it might be.
Vince Quinn:But that's your platform. And every time you're doing that show, you're allowing other people to dominate your platform. Where's your voice? You know what I mean? Like, you could you could have all these guests, and that's interesting, and it's relevant to the space.
Vince Quinn:But, like, if I wanna buy from you, give me you. You know what I mean? Like Yep. So so which I'm trying to encourage people of, like, no. If a guest cancels, have ideas for things to do on your own.
Vince Quinn:Have your own solo topics. Like, work that in because the reps that you get and the value that's gonna bring you because there's times where, like, I always listen back to episodes that I do. Right? If I'm a guest on something, I'd listen back. And when I do that, I'll hear certain lines I say about the business and the way that we operate, and I'll be like, oh, that's really good.
Vince Quinn:I get a hold on to that. I get to use that again.
Dane Shoemaker:Right. Right.
Vince Quinn:You know? But if I'm not doing those kinds of things and and building it all the time, like, I'm hurting myself as a public speaker, representative of the company, describing myself when people are at networking meetings and going, wait. What do you do? You know, like, the more reps of that, the better. So I think, doing that is is vital, and I do encourage people to do episodes on their own or at least practice it on their own even if they're not publishing it.
Vince Quinn:Like, do 15 minutes on your own and see what it sounds like.
Dane Shoemaker:Right.
Vince Quinn:But then that next level is the topics and everything else. We don't do it for everybody. Like, what we do is upfront because not everybody has a massive budget. Right? So upfront, what we'll do is we'll have a strategy session, and we do a pilot program where the ideas will be pretty involved upfront.
Vince Quinn:Like, we'll talk about, hey. Let's have a meeting or 2. We're gonna talk about what your business is, what you wanna accomplish, who do you wanna talk to, all those things I talked about at the very beginning. From there, we developed the concept for the show. We do one episode, make sure we all like it, the production quality, the way it looks and feels.
Vince Quinn:Like, the the exact flow of it is really where we all want it to be, and we think it's repeatable in a long term form. So once we agree on that, then, you know, if people have the budget, we can be involved as executive producers and consultants and, like, help them build out those different topics and the nuances of hosting to get the most out of a guest or get the most out of their solo episode. Like, we can really dig into that. Yeah. Not everybody can.
Vince Quinn:And the alternative to that is we'll let people we'll give them that foundation. They do the season. We support them in all those other ways, scheduling, editing, recording, all of that. Yeah. And then once it hits the back end of the season, we can give them a report.
Vince Quinn:And I'll review their show, and I'll give them notes. It'll just be an overview of things rather than more of a microanalysis. And by giving them that, it's our way of saying, hey. We care about you. We're checking in.
Vince Quinn:We want you to grow. They get to, you know, continue to build on this investment that they've made in their business, and it it just works for everybody. Right? Like, they're dedicated. They want it to be better.
Vince Quinn:We wanna help them, so that's what we do.
Dane Shoemaker:Yeah. Yeah. That's so important. I mean, you have to have that analysis. And I like how like how you have this set up, like a pilot, and then you do a season.
Dane Shoemaker:Right? Yeah. Is it is it mostly do you batch content at all with clients, or is it mostly, like, yeah, weekly? How does that work?
Vince Quinn:Big time batching. Yes. Especially for these seasons. Right? Like, our goal with a lot of the shows that we work with and and what we've been spending a lot of time really in the past, I don't know, 8 months has been building out our process with all of the people that we have working with us to the point where we have an entire season.
Vince Quinn:Like, we have a show that we launched recently. And by the time that first episode was put out into the public, we had every single episode recorded, edited, uploaded. It was all set to go. Yeah. And we were and the only thing that we've been working on as the show has been rolling out is the social media posts.
Vince Quinn:But the next time we got another show that's through the flow, I want those ready to go too. You know? Like and and we just wanted to be a set it and forget it kind of thing because then that way, we focused on the production. It's all done. We focused on the socials.
Vince Quinn:It's all done. And they just have to find the other ways to, you know, engage with people about it, talk about the show, or just continue with putting the energy that they normally do into their social media channel around the show. Right? So we can have all those posts there. But, hey, if they got other things that they're showcasing or they're promoting or whatever, like, go do that.
Vince Quinn:You know? We we don't want it to take over their lives. So that's why, yeah, we try to batch everything because God forbid, same thing. Right? It's like, oh, we we forgot to schedule somebody or they canceled.
Vince Quinn:We don't have an episode this week. Like, that is the last thing I wanna hear. I just I I honestly, I just won't tolerate it. Right? Like Right.
Vince Quinn:Right. At like, I was in radio. It was always like, you're live. You're doing it. Like, there's no you know?
Vince Quinn:Like, it's it's you're you're in the air and you gotta make it happen. So, I refuse to say, like, oh, well, we're just we're we're just gonna miss this week. Yeah. You know? So it's like, how do we do this as much as possible to make it as easy as possible?
Vince Quinn:And and that's where we've settled
Dane Shoemaker:on it.
Vince Quinn:Yeah. Nice.
Dane Shoemaker:Nice. Your career in broadcast, you know, would you did you go to school for that? Like, tell me a little bit about some background.
Vince Quinn:I mean, technically, I didn't learn a damn thing in school. I really didn't. I went to Fordham, which is supposed to be a great broadcasting school, communications, TV, and radio. That is that is my graduation degree. I spent, like, 12 years in radio.
Vince Quinn:So everything would tell you that school taught me how to do radio. That is not the the case at all. So what happened was I mean, for me, I got out of school, and as soon as I got out, I was like, okay. I gotta do something to show that I've got, like, skills. Right?
Vince Quinn:Like, I was a slacker in school. I never cared. Like, I'm in a philosophy class or a history class. I'm like, I'm not doing this. This isn't my life.
Vince Quinn:I don't like I'm just not motivated. And I always knew once I got out, I would, like, unleash that that thing that I have in me, whatever that energy is. Yep. So I got out. I started a sports blog.
Vince Quinn:I got a couple of friends of mine from college and high school together. We were covering all the Philly sports stuff. I built the website. I did the logos. I was blogging.
Vince Quinn:I was running the podcast. Like, I was the main host on the show.
Dane Shoemaker:Nice.
Vince Quinn:Editing it. I was doing everything. So
Dane Shoemaker:year was that?
Vince Quinn:This was 2012.
Dane Shoemaker:Okay.
Vince Quinn:Yeah. Nice. I was I was deep in it just doing everything. And from there, I got a call eventually, like, I don't know, like, 5, 6 months later to work at WIP as, a member of the promotions department. So I was the guy that would go out to events, and I was like, hey.
Vince Quinn:Spin the wheel with a shirt. You know? So I was giving that, like
Dane Shoemaker:It's a thankless job. Is that Yes. Yeah.
Vince Quinn:Yes. It is.
Dane Shoemaker:Pretty fun for 20 something. Right? You know?
Vince Quinn:Well, yeah. Being out and around, like, it was it was really cool, and it was kinda funny because my parent like, I was always a sports nut. Like Yeah. Always a massive sports nut and especially football, but my parents weren't. You know?
Vince Quinn:Like, my dad coached my teams and stuff as a kid, but he wasn't, like, you know, painting his face at the Phillies game and yelling and screaming. Like, he was never like that.
Dane Shoemaker:Right. Right.
Vince Quinn:I was always putting the games on. So sports radio, I knew about it, but I wasn't, like, in it. Okay. And then suddenly, I'm in it. And I'm like, I didn't know this existed really.
Vince Quinn:You know what I mean? Like, to the degree that it did. I was always watching ESPN and Comcast Sportsnet. I wasn't listening to WIP. But now I'm in there, and I'm at the events, and I'm meeting the people, and I know them from TV.
Vince Quinn:And I'm like, oh, I can, like, hang out in a Philly's game. Like, I can be in an Eagle's tailgate. And, like, this environment is always where I've wanted to be and been happy. So Yeah. Let me let me explore this.
Vince Quinn:And and after about a year, you know, at that point, I I was just taking every shift they would give me, just putting cash in my pocket, trying to build a good reputation for myself. I learned that, people from promotions had found their way into producing. Okay. And I was like, oh, I didn't know you could do that. So then I started to finish my promotion shifts, and I would get home.
Vince Quinn:You know, sometimes, like, 8 hours, 12 hours, whatever it was, and, like, exhausting work, physical work.
Dane Shoemaker:Mhmm.
Vince Quinn:And and, you know, you have to entertain people more or less. So, like, I get home from those shifts or back to the station, then I would just sit in studio and learn how to be a producer. Yeah. I would just ask guys questions with a notebook, and they were willing to answer them for me, which is great. So from there, I kind of applied the philosophy when they needed somebody.
Vince Quinn:I ended up getting a fill in shift as a producer. Then I started taking all the producer shifts and climb my way up the ladder there while I was in promotions. Like, it was this whole constantly evolving thing. I mean, I had a point where with all the different roles that I was doing within the business, I think I legitimately had 8 different titles that I could claim in WIP that I was doing simultaneously. It was nuts.
Vince Quinn:But, ultimately, you know, I realized I wanted to be a host. I thought it could be really good at it. I got my first crack at 25, which was crazy.
Dane Shoemaker:Yeah.
Vince Quinn:Like, they they told me I couldn't say my age on the air until I was 40. And as a 25 year old, that was a shock. So it was, like, oh my god. So yeah. I got my first crack really young because I was hosting a podcast and doing all this stuff along the side.
Vince Quinn:So I was getting reps for a couple of years. I'd been a producer. I knew the flow of the shows. Yeah. So they needed someone in emergency spot.
Vince Quinn:I got the shift, didn't look back. Same thing. Working my way up in the rotation. At the height of it, I I had a nationally syndicated show. You know?
Vince Quinn:I was I was on 225 stations in, with CBS Sports Radio. So it was like and I did that at 29. Yeah. It was crazy. But that was the thing.
Vince Quinn:I got out of school. I found the opportunity. It was something that actually engaged me that I thought I could be good at, and I put in everything I possibly could into it, and I climbed the ladder.
Dane Shoemaker:Amazing. Yeah. I mean, you you definitely have, like, a voice for radio, I gotta say. Like, you you have the gift of gab. You know?
Dane Shoemaker:Yeah. You know that already, but yeah.
Vince Quinn:Yeah. I mean, it's funny because I get it. I it it really does come from both of my parents. My dad is very sing songy. When he speaks, he's just got that flow to him.
Vince Quinn:And so I really picked that up from him. And then my mom is just one of those people that in a conversation, she's just always got whenever there's that natural low, she's got the question. Right? She's got the next thing of just, like, well, well, how's your sister doing? You know?
Vince Quinn:It's like she just always keeps it moving. So between the 2 of them, I'd put all of that together and, like, being a slacker in school and all that, I just hung out with people all the time. I wasn't doing homework. I wasn't working hard. I was goofing off.
Vince Quinn:Yeah. So I I spent so much time socially and was around these conversational people that I just got to unlock everything in radio. It was really a perfect fit.
Dane Shoemaker:Amazing. Yeah. And then at what point did you make the shift to starting a business?
Vince Quinn:Yeah. So, pandemic changed everything.
Dane Shoemaker:Okay.
Vince Quinn:So what happened was once that hit, I had been the national overnight guy for a little bit, maybe maybe, like, a year, something like that. And I thought I was doing really well. Like, all the reviews I got were good. Talking to my boss, he was really happy with everything that I was doing. Producers were were very critical, but supportive of what I was doing.
Vince Quinn:So everything felt right. And then it got to a point where when the pandemic hit, they they had to make decisions about who was hosting shows and who wasn't, and I lost my show. Okay. And they gave it to another guy who was in the building, and, you know, he was older than me. He'd been around longer than me.
Vince Quinn:So they were playing favorites. It was a politics game, and I lost. And at that point, it was funny because I was a I was a shift employee. Like Yeah. I wasn't you know what I mean?
Vince Quinn:I wasn't salaried, but they decided to give my shifts, to another guy. So it was like, well, what am I gonna do? They're like, well, I don't know. Good luck, basically. So I kept working at WIP.
Vince Quinn:I was still there at the time. I was doing both back back and forth between Philly and New York. And once I got, that once that happened, like, you know, I I had to reevaluate everything. I'm like, I had doubts about radio anyway in the long term because I didn't think it was a great business. You know?
Vince Quinn:I I didn't think everything I'd seen, layoffs all the time in, like, the 10 years I'd been in the business is just constantly people losing their jobs. You're talking about salaries not going up or being very stagnated. The pay in general wasn't great. It was deceptively bad because you gotta watch all these games. You gotta prepare for the show.
Vince Quinn:You gotta read the news all the time. So, like, your hourly was not your hourly. So everything about it felt off, but I was thinking, alright. I can either continue to be in this and die in it, basically, trying to push for a full time job and that security, or I I can start looking at ways to get out of here. And as I had, you know, been forced to really contemplate my future and it being let go, temporarily, I I was like, okay.
Vince Quinn:Well, I I have this chance to work at a podcast studio, and let me see what this is about. Okay. And, you know, they had people who wanted to do the sports shows. I had credibility in that area, and people knew me because they listened to WIP being local guys that wanted to do a sports show. Yeah.
Vince Quinn:So I had a little bit of weight to bring to the table. And that was my first peek into seeing the business. And the more I've thought about it and spent time in it, I thought I'd rather be here. It's a it's a better schedule. I can build some like, I'm in full control of what this is more or less.
Vince Quinn:Like, I have say in this operation. I can express my ideas. They don't have dumb limitations that the radio offers, like cursing, for
Dane Shoemaker:example. Sure.
Vince Quinn:It's just just like stupid guardrails. So it's like, I have freedom here. I can be creative. I think I can really help these people, and this is where everybody's going. Like, it's not going in the radio anymore.
Vince Quinn:All those people are leaving.
Dane Shoemaker:Right.
Vince Quinn:And I didn't think they were cultivating talent well. So, I thought that was my opportunity to jump. And over the next, like, year or so, I I started to transition myself out of radio entirely.
Dane Shoemaker:K. Nice. And so you're working then full time for this other podcast studio? Is that More
Vince Quinn:or less. Yeah. I mean, I was pretty much I I started to very quickly be full time at the studio. Okay. And as I was doing that, my weekend you know, it was weekend overnight show at CBS.
Vince Quinn:They did bring me back eventually. Once things calm down a little bit and there was, like, more shifts and money to go around, then I got my show back for a while, and I took it because what else am I gonna do? You know? Like, I'm just gonna say no to a national show when I don't have a great better option. The business was too new.
Vince Quinn:Yep. And that one in particular, that studio that me and Taylor before, it fell apart. As soon as we left, it fell apart. It wasn't well built.
Dane Shoemaker:Mhmm.
Vince Quinn:So, yeah. So I was doing that for a little bit and trying to figure it out, but I I very quickly started to do all my time during the day was there. And then if I had shifts at WIP or CBS, I would only take them at night or overnight so that I could be back at the studio during the day just trying to solve problems and and build this thing from the ground up.
Dane Shoemaker:Yeah. Yeah. Nice. And so when did you go out on your own then to to build build us?
Vince Quinn:Yeah. So that was probably after, like, a year or so of of being at the previous studio. It was just one of those things where, one, the relationship wasn't good, like, with the guy who had founded that studio. Wasn't a good relationship. Didn't like how he was doing business.
Vince Quinn:It wasn't available as much as I would have liked. And considering I was putting all my time into it and and, you know, it's a it was a startup business. We needed investments in equipment and all that. Our clientele was not a good client base. Like Yeah.
Vince Quinn:I was putting my personal money into making that thing go.
Dane Shoemaker:Right.
Vince Quinn:You know? So it's like, if I'm really making these investments, I gotta believe in this, and I didn't fully believe that things were equitable. And, I I didn't believe in the in kind of the direction that they saw for it that that he saw for it. So I figured, you know what? We gotta build something else.
Vince Quinn:We gotta get out of here, and that's what we did.
Dane Shoemaker:Nice. Did you have some early you know, what was that early client list like? I mean Yeah.
Vince Quinn:Did you
Dane Shoemaker:have a first client? What was that first that first win like?
Vince Quinn:Well, it's funny because when I came in, there were existing clients at that other studio. Right? And then when I left, all of them came with me. Oh, okay. All of them all of them came with us.
Vince Quinn:So it it just But that
Dane Shoemaker:was totally smooth, didn't ruffle any feathers.
Vince Quinn:Oh, no. Ruffed feathers. But it's just do do I have regrets about it? And absolutely not. I did no.
Vince Quinn:I'd no regrets. I I made the right decision. I did no. I no regrets. I'd I made the right decision.
Vince Quinn:But and and the fact that every client came with us is testament to that. Right? So, like, that that's what it is. So, yeah, we we made that transition, then was trying to change what the the focus of the business was. Then it was like, we wanna build this big sports outlet and try to get a blog going with it and all these other things.
Vince Quinn:And then it was like, no. We're a podcast production company. We're gonna work with businesses and things and build those kinds of relationships and and not try to build entertainment vehicles from scratch. Like, it's just not a good way to go.
Dane Shoemaker:Amazing. Yeah. And now you've built that up into what it is today. I mean, really impressive stuff. Yeah.
Vince Quinn:Yeah. We're trying, man. We're we put a lot of thought into it. And, like, credit to Taylor because, honestly, we've spent we've been through a lot together, and, like, we spend pretty much all day every day together. Like, we just sit, and we're constantly talking about things and pitching ideas and shaping stuff and ditching things and, you know, like, it's just it's a con like, every second of it is just we're always refining and always looking for that next step, and how do we get bigger and how do we get better and build better connections, and all those kinds of things.
Vince Quinn:I mean, it is a relentless process for both of us. It hasn't been easy, but we've both been, like, really rock solid committed to building this together. And it it's been a joy. Yeah. It's been a joy.
Vince Quinn:Yeah.
Dane Shoemaker:Is it just the 2 of you, or do you have other freelancers, contractors involved?
Vince Quinn:So we have a lot of other contractors.
Dane Shoemaker:You know,
Vince Quinn:they've they've been great. And the only reason that they're contractors, honestly, is we're growing business. We can't afford people to be part time and full time yet. But and also, there are a lot of production people and have other jobs, so we've been able to fit our stuff into their schedule. So it's been a win for everybody Yeah.
Vince Quinn:At this phase. But, yeah, I mean, big picture, we want full time people. We want a big team. Like, we wanna do all that stuff. But for now, we've been able to artfully get other people to support us.
Vince Quinn:And, you know, by doing that, we've been able to explore these up other opportunities with the business and and find new relationships and all. We've been able to actually grow it because we've got the other people to help do the work.
Dane Shoemaker:Yeah. Yeah. Amazing. Yeah. I mean, there's great people out there.
Dane Shoemaker:You know, we have we have hired tons of freelancers. I mean, I have an editor. I have a social media manager, like, a copywriter now we're bringing on. So, That's great. Yeah.
Dane Shoemaker:So, excuse me. So let's talk about marketing, and maybe that's a good segue into Philly Content Club. Like, what do you guys do to attract clients? What do you do from a marketing perspective?
Vince Quinn:Yeah. You know what? A lot of our marketing honestly has been networking. Yeah. That is the big just being out and about and having as many conversations as we possibly can, shaking hands.
Vince Quinn:Like, it it's anything that we can do. I've had a stretch for a little bit where I've been actively getting myself booked on podcast. Right? So there's podcast match platforms, pod match, matchmaker. I've been going on those and just obsessively
Dane Shoemaker:Have you found those to be pretty successful? Yeah. Yeah. I was looking at it the other day, actually. Yeah.
Vince Quinn:Yeah. So, I I mean, I developed a whole system for it, you know, of getting these shows. I build a custom GPT to, like, help me do the pitches. It was, like, I was I was die hard about it because it was effective marketing. Right?
Vince Quinn:Like, I knew what my audience was, which is entrepreneurs who have podcasts or wanna start a podcast. So let me get on as many entrepreneurial focused podcasts as I possibly can.
Dane Shoemaker:Makes sense.
Vince Quinn:Right? Yeah. So that that was the goal. So I started to build up a lot of those. That's been a project recently.
Vince Quinn:Otherwise, joining different groups, chambers of commerce, and and just different networking groups, whether free or paid. I mean, the paid ones, you tend to get better other people in the room, you know, understand the prospect more, are more ready to spend money for marketing and understand the value of it.
Dane Shoemaker:Yeah.
Vince Quinn:So it's not like, oh, I think a podcast is great. Oh, it's not $20. Like, I can't. You know what I mean? So it's like, we've been getting better leads and trying to level up.
Vince Quinn:So leveling up the network has been just as important a goal because it's gonna get us a better client base.
Dane Shoemaker:Yeah.
Vince Quinn:So we put a ton of it into marketing. And then, yeah, occasionally, we get people just because they're a guest on the show. Anything that we manage, and they're like, oh, this is this is nice. Like, this is cool. You know?
Vince Quinn:So, so that helps too. And that's why in part, we try to treat it like a white glove VIP sort of service. So those are a lot of things. And then like you said, Philly Content Club. Right?
Vince Quinn:It's been a way to share information, our business experience, because, I mean, when we got in the door, I had no business experience. I'd never been to business school. I was a radio host in the middle of the night. Like, I didn't I didn't do anything with anybody. So all of this has been self taught along the way, and that's a lot of the stuff that we've talked about too, me and Taylor.
Vince Quinn:It's just like, how do we run this business? What is our model? How are we tracking this and that and learning the finance game and all those different things? So to be able to share that information because it's been something that's been very helpful to us. It's it's why we're still in business.
Vince Quinn:Yeah. And it's something that everybody wants to know about. It's like, hey. Let's share these things. We we get to meet like minded people who totally have that same kind of passion and energy and commitment, and it's been great.
Vince Quinn:So, yeah, it's it's a great way to connect with people, show that we know what we're talking about, and, you just never know. You know? I'd our philosophy is more if you put good things out there, good things will return, and and we feel that.
Dane Shoemaker:Yeah. So what's the what's, like, the elevator pitch for for, how would you describe Philly Content Club to somebody?
Vince Quinn:Taylor? Yeah. No. So
Dane Shoemaker:So I know it's a podcast. It's a club. You know, it's in the pyramid club in Philly. Like, tell me, you know
Vince Quinn:Yeah. I mean, it's it's more an educational space for entrepreneurs. Okay. I think is the the most simple way to put it. And it's been a lot of business principles and the things around that.
Vince Quinn:So a lot of that core stuff of time management and strategy and just sort of more or less, like, self awareness. Yeah. It's a lot of those kinds of things. And then on the other side, it is content related stuff about the value of podcasting or ways to manage a social media account or how to get a good sound bite. Like, those are the kinds of things that we're working on as well, and we've talked about at different events that we've run.
Vince Quinn:Like Yeah. I did one of those events about it was all about AI. And I just showed people, I'm like, this is chat GPT. This is a prompt. These are how those prompts work.
Vince Quinn:Like, here's how AI art works. So, like, being able to just very matter of factly show people stuff that they either wanna get involved with and haven't had the time for or are too nervous to jump into on their own. They need that you know, it's kinda like your first swim lesson. Right? You want somebody in the pool and you got your floaty and they're, like, guiding you around.
Vince Quinn:So to be able to give them that introduction is what we've done. Yeah. And to be able to do that, the pyramid club, they've been a great partner to us. They're full of entrepreneurs who are hungry for that kind of information. And, it's been a ride.
Vince Quinn:It's been a ride.
Dane Shoemaker:Yeah. So you have so it's once meet you guys meet once a month, and there's typically a topic that you're focused on. Probably guests come in. Right?
Vince Quinn:Yeah. We've done a lot of that, and we're we're gonna be fine tuning things. Because for the summer, we slowed down all those events, and we've been trying to figure out, okay, like, doing one, doing an event every month is exhausting.
Dane Shoemaker:Yeah.
Vince Quinn:And trying to do it with the amount of production that I wanna do it because I can't help myself. I've I've got a perfectionist bone in my body. Right? And so with that, it's like when I'm doing something, it's like, what is the best version of this? And so, like, I I kinda drive myself crazy trying to make something great.
Vince Quinn:But, at some point, am I burning myself out? Because we have a business to run, and as much as this is marketing, like, it's it's gotta be a right balance. Yeah. So yeah. Now what we're doing is we're thinking more about, like, DIY stuff, educating people.
Vince Quinn:I'm like, hey. Here's the basics of how to edit your own social media clips. You know what I mean? And, like, if they just need that to get started, great. And then if it turns out once they do that, they've been doing it for a little while and it's works and it gets the traction, they're ready for professional help.
Vince Quinn:We're there. We're the people that taught them. They'll be appreciated for that. We have a studio that offers that service. Great.
Vince Quinn:Like, let's do it together now. So, we're gonna be doing that, and then we're talking about a lot of workshop ideas. Okay. So things would be, you know, like an actual ticketed event, but people walk away with, like, very substantial results from that tangible things they can take with them. That is the goal as well.
Vince Quinn:So we're still fine tuning what that next phase is, but that's where we're putting a lot of time into.
Dane Shoemaker:Yeah. Yeah. I feel like there's such a, like, justice juxtaposition. I can't even say that word. Like like, such a contrast of, like, what we do, creating digital content, right, but then bringing people in person because that's what people really wanna do.
Dane Shoemaker:Right? Like, they wanna be in person networking. And, ironically, I'm in the same boat. A lot of the business that we get is from referrals, in person networking. You know?
Dane Shoemaker:I'm in the same I do part of Mainline Chamber of Commerce, very active with them. Delaware County is on on the radar. I just need to write the check, basically. But, Philly Ad Club, we're active in. Newtown Square Business Association, you know, I'm on the board there.
Dane Shoemaker:So I just feel like being you know, networking in person is so important, and, like, people have a have a desire to be together, you know, at the end of the day. Right? Yeah. But but having having the flexibility of doing things remote, you know, consuming, you know, social media content, podcasts, like, it's a great it's a great world we're in right now. I don't know.
Dane Shoemaker:Yeah.
Vince Quinn:Yeah. No. It is. It's it's it's very connected. Everybody's looking for groups to to be in.
Vince Quinn:And and having that continuity, I think, is really hard because it's like there's so many groups. Right? When I was first like, alright. I'm gonna commit to networking. There's a 1,000,000 groups, and and it's like, alright.
Vince Quinn:Well, I wanna check all these out, but there's a million of them. So Yeah. How much time can you commit? And it's like, okay. Well, what we realized is obviously you can join a couple of groups, but you need to go to those regularly.
Vince Quinn:And if you can't make that regular commitment, you're not gonna see the value. But you do see it because you show up, and then you recognize people when you come in the door, and they recognize you. And when something comes up, you think of them, and you're gonna send somebody their way, or you give them a call because you need their help. And it's just like yeah. It it does become a sense of community even if those people aren't, like, your best friends, you know, but there there are times where you meet people, especially as an entrepreneurial mindset.
Vince Quinn:Like, there's a spirit to it. There's a mentality to it, and you've got problems that you wanna talk about. And to have people that you trust in a similar space that get what this grind is to be able to, like, emotionally support each other. You do meet some of those people as well, and that's honestly been maybe just as big a value if anything to be able to just spitball with other people who get it. It's it's a real relief to be like, yeah.
Vince Quinn:Running this thing is super exhausting, and we've got all these ideas. And what do you think of this and that? And Yeah. And to get that kind of expertise from people that you respect and and have built their own thing as well, it's, like, it's very cool. So finding those groups, meeting those people, it's it's a beautiful thing.
Dane Shoemaker:Yeah. Yeah. I've also I don't know if you do any, like, other coaching programs or online style. I just recently joined the future. Do you know Chris Do and that, I
Vince Quinn:know Chris Do. I don't know this group.
Dane Shoemaker:Yeah. It's, it's pretty awesome. You know, it's a monthly it's a monthly fee. It's an investment, but it's, like, twice a month, kinda networking with other creatives. And it's pretty broad.
Dane Shoemaker:It's not just video. It's designers, graphic designers, you know, editors, you know, all kinds of you know, any any creative, industry, marketers, things like that. And, it's really about building your business skills within a creative industry. Right? So definitely very valuable stuff.
Vince Quinn:Yeah. It's everything. I mean and that's the thing. Right? It's all it's all tied together.
Vince Quinn:Like, you need everybody. When in whatever realm of content you're in, more or less, you need everybody because it all ties together and people inevitably want it. So it's just like I like, you know, who's a good photographer? Who's a good, newsletter person? Who does this or that?
Vince Quinn:Like, for it it's it's just everybody's asking about it, and it's good to be like, okay. Well, if somebody comes to us and let's say, you know, for, I don't know, a a certain kind of they want a brand video. Right?
Dane Shoemaker:Yeah.
Vince Quinn:Do you wanna be like, well, I totally get this, and we used to do that. But, like, we're not doing that anymore. But here's somebody who's really good at it. We could send them your way. And it's exactly, here you go, Dane.
Vince Quinn:Here's somebody who needs a brand video. Like, it's cool to have those kinds of relationships with people because it does essentially strengthen your business in having that partnership.
Dane Shoemaker:Yep. Yep. And I could see, you know, hey. We have we have podcast clients locally, but maybe you guys are a better fit for someone who's remote or, you know, I feel I just feel like there's some overlap there at some point in the future. So yep.
Vince Quinn:Yeah. Yep.
Dane Shoemaker:So I think, you know, why don't we do do you wanna do a little, is there anything else you wanna talk about? Like, I mean, anything we haven't share you haven't shared? Or
Vince Quinn:No. I'm getting married in a month and a half. So I can I can talk about weddings all day? Yeah. You can I
Dane Shoemaker:bet you can?
Vince Quinn:Yeah. Yeah. Let's let's Congratulations. Yeah. Thank you.
Vince Quinn:Let's talk about mother son songs. It's that's that's stumping me right now. No. So no. I I really don't have any I feel like we've covered so much ground.
Vince Quinn:Yeah. Yeah. So, if you got lightning round, man, I'm totally ready.
Dane Shoemaker:Let's try it out. Alright. Yeah. You mentioned you build a g a GPT. So talk talk to me about AI in content creation.
Dane Shoemaker:Where do you see it going in the future, impacting the industry?
Vince Quinn:Yeah. Better. Yeah. I think a lot of it is junk. You need to curate it in a in a very real way, and it takes work especially for these different chat bots to get them to do things that you want.
Vince Quinn:It's a lot of refine, refine, refine, refine, refine, refine, like, it just doesn't stop. But if you're in a pinch, you just need some filler logo or some filler whatever to to be an article graphic on LinkedIn, AI solves that problem. Like, it is it is very convenient at times. So if it's not like a major investment, it does fill the need, but it's kinda junk food is is really where I see it. It's like it's it's a it's a dollar bag of hers at the counter.
Vince Quinn:So I I do get it. I think it's incredibly valuable when you use it properly. God knows where it's gonna go. But, yeah, I mean, it's a useful tool. You just gotta figure out what those very specific things are because there's so many different versions of it now, and it's easy to get lost in.
Vince Quinn:Yeah. So without getting sucked into it, I think is also equally a struggle because everybody wants to be in that game.
Dane Shoemaker:Yeah. Yeah. I I, I I feel like I I tell I tell myself often, hey. You know, this is like any technology. It's gonna take jobs.
Dane Shoemaker:It's gonna make but it's gonna make our lives easier in a way. Right? And then I see this shit that's, like, computer you know, AI generated video, and someone's talking. And it's, like, wow. That's that's that's wild.
Dane Shoemaker:Right? I do think, like, some stock video sites are probably gonna be, you know, a little worried. But I think, you know, I feel like what we do is, like, capturing real people, capturing authentic stories, you know, journalism in a way. Like, I feel like that's always gonna be relevant. Documentary type work.
Dane Shoemaker:Like, you know, there's gonna be a time and a place where AI stock video, stuff like that, but, I don't know. I'm not I'm not I'm I'm optimistic on it, I guess.
Vince Quinn:Yeah. I mean, it's it's craftsmanship. Right? I think the people that are, like, true masters of an art form, you you're always gonna stick around because you get it. And it's just the the AI and and whatever tools are out there are just ways to make your job easier.
Vince Quinn:And it's up to you to, like, quality control it or set the parameters in a way that it it generates something that is useful. So, like, yeah. Having those abilities because, like, for us, you know, we're in podcasting, and there's there's AI editors out there. Things that can mess with audio and audio quality. There's things that can just outright I I don't know if I've, like I don't know if the tool's fully live yet, but there's stuff that you can pay for where it'll just chop everything.
Vince Quinn:It'll be like speaker 1, speaker 2, speaker 3.
Dane Shoemaker:Right.
Vince Quinn:Right. And and so it's like that that's out there already. But is it doing it in a way that feels right for the flow of that show? You know, artistically, how is it? And you're always gonna need that eye.
Vince Quinn:I think there's always value in if you wanna make something great. So yeah. I mean, we've talked about AI a lot in technology in general in that way. Yeah. For us, yeah, we're just confident in ourselves as, like, taste makers Yep.
Vince Quinn:Essentially. So it's not something that's ever gonna be a problem for us. It's always gonna be a benefit.
Dane Shoemaker:Yeah. What's your favorite social media platform? I mean, is there one that you're on a lot? You know?
Vince Quinn:None. I'm on I'm on Reddit, and I hate it because Reddit has actually become mostly bots. I like, everything I read, it it just like, you know, some of it is real posting from actual people, but there's other stuff where you read it. And I've been on GPT enough that I know when it's a GPT post. Right?
Dane Shoemaker:Right.
Vince Quinn:Something in the language is just a certain way where it's like, no. This this story written this way is not right, or these comments don't like something about it is not right. And so it's yeah. I I mean so I'm on Reddit a lot out of habit. I don't like it.
Vince Quinn:I'm almost never on Instagram. If you DM me, it's gonna take me a week to get back to you. That includes my fiance. She loves that. What else?
Vince Quinn:Yeah. I was on Twitter. My my profile is a ghost at this point. So I'm almost completely removed from social media. The only thing that I use it for is quality of work.
Vince Quinn:Like, I know what it is to promote a business. You know? So Yeah. Instagram is massively valuable. So from that standpoint, like, Instagram's the way to go.
Vince Quinn:I think for most people, it's pretty neutral. It can be businessy. It can be very casual. Your friends are on there. Like, it's a good place to start.
Vince Quinn:LinkedIn's got it it's valuable, but it's also really stale. Like, everybody's posting in the same way these days. So yeah. I mean, a lot of social media, I don't really like. That's not a lightning round answer, but, you know, it's that's how I feel.
Dane Shoemaker:Well, I think that's I think that's fair. And yeah. I mean, you're probably better off understanding that it's it is a tool for growing your business. Right? But if you're spending time scrolling and doing stuff, you can get, you know, you can get lost pretty quick.
Vince Quinn:It's miserable. Yeah. I hate it. Yeah. I hate it.
Dane Shoemaker:So, what I mean, what about, like, if I was a small business owner looking at how to promote my business, you know, what are some maybe 1, 2, 3 things I I I would wanna focus on first?
Vince Quinn:Start on Instagram and be consistent with it. Right? Like, just just have an idea of what your message is, get in the habit of posting all the time if that's 3 days a week. Real stories, pictures, whatever it might be. Just figure out what is comfortable for you and do something.
Vince Quinn:Right? And and believe in trial and error. For social media posts, I think it's a little easier to do that. But it gives you an opportunity to find your voice and see how people respond to it. Find other people in your community, like, dedicating time to following people that are in the right niche and right community is just as valuable as posting.
Vince Quinn:Right? Because you can find somebody and see what they do and go, oh, that's really great. And, like, you can shoot them a message and connect or comment, and you build that relationship. So, focus on engagement as much as you're posting. And from there, it's just yeah.
Vince Quinn:I mean, trust that it's gonna get better and be actively critical when you do it. Don't beat yourself up. But just think of ways of how can I do this better the next time? And if you keep doing that, you're inevitably gonna get infinitely better than you were when you started.
Dane Shoemaker:Yeah. Yeah. So on your entrepreneurial journey, I mean, you know, starting a business, there's headaches every single day. Right? I mean, what advice would you have to, someone starting a business or, you know, a business owner?
Dane Shoemaker:Any kind of entrepreneurial advice that you might have?
Vince Quinn:So the key is to refuse to die, honestly. I was thinking about this last night. One of the things for us is we've me and Taylor have been through a lot. I mean, we've seen this business through through the different kinds of people and partnerships and leaving the other studio and everything. We've seen a lot of change.
Vince Quinn:Everything I saw on radio, I saw a lot of change. And you have to be absolutely relentless in the idea that you're going to make it. Yeah. And if you're going to quit easily, if you embrace if you see certain challenges and you are likely to fold, you don't even fight to try to solve those things and build workarounds and all that kind of stuff, that is what most of this is to start. Right?
Vince Quinn:It is how do I DIY this thing? How do I get this thing? And even if it's not the way it's totally intended to be used, how can I use it in a way that's going to be helpful for me right now based on what my skill set is, what my time is, what what kind of money I've got, whatever it might be? Like, you have to be so resourceful. You have to always be thinking of answers.
Vince Quinn:You don't have time to wallow in your own shit. Like, you gotta figure out how am I going to build this thing. And if you don't have that mental toughness to be the weight of everything, then this isn't for you. You know? And that's okay.
Vince Quinn:Like, it's it's okay to try it. If you have that curiosity, go try it. Live your dream. Like, go go build that thing. Yeah.
Vince Quinn:But, I mean, it fails for so many people or they hit a certain level and kind of bottom out because they are not relentless in the pursuit of greatness or or that vision. Right? Like, I want passive income. I wanna be able to take calls from a beach. I would've I wanna be more or less retired by the time I'm 5055.
Vince Quinn:Like, I wanna take projects as I see it. Like, I've got a vision. I've got a dream. I've got a goal. I give nights and weekends and whatever.
Vince Quinn:Thinking about those things, I've done it for a long time, and I don't get to anywhere close to this if I'm not absolutely relentless in that belief that I can be that kind of successful. And without it, I I wouldn't be anywhere. I mean, I I've god knows where I'd be, honestly. Like, it's kind of a miracle that I'm here. Yeah.
Vince Quinn:So I try to appreciate that. But, yeah. I mean, you have to be emotionally willing to take such a beating and be relentless in fighting to get through it. I I think it is the number one thing.
Dane Shoemaker:Yeah. Entrepreneurship is really I don't know who said it. It's a game of attrition. Right? It's like, if you can just outlast, like, your competition, you're 99 you know, you're you're in the top 1% or something.
Dane Shoemaker:Right?
Vince Quinn:Yeah.
Dane Shoemaker:So it's it's a game of survival, but, yeah, that's amazing. Last question. Yeah. What are, like, just just some general predictions for our industry? Not marketing, podcasting, what do you see happening in the next 5 to 10
Vince Quinn:Yeah. I mean, it's it's so interesting because it is such a time of change. Right? Like, all this technology has come up. It's so easy to do things on your own.
Vince Quinn:It's easier than it's ever been with AI and how this stuff goes. Because, like, the video generation and stuff. Right? It is really good. So to be able to say, oh, well, I'm gonna take 50 pictures of myself, and I'm gonna load it into some sort of bot.
Vince Quinn:And then I can get every old newsletter that I've ever written, and it will just AI print me doing those videos. Like Yeah. That's coming probably in development now. Yeah. So thinking about that kind of stuff and where it's gonna go, I mean, the ability to it's almost like, you know, in Power Rangers when they're on the middle of the Megazord, and it's just like these little people inside this giant robot.
Vince Quinn:Like, you're gonna be one little person that can feel like this giant robot because all of your abilities with automation, generation, everything else is gonna be so easy and so streamlinable that it it's almost gonna be you just, like, hit the content button and everything happens. So it's only a matter of time for people to build up that backlog that they'll be able to do it. Right. Like Right. And so I think that's pretty much around the corner.
Vince Quinn:And, otherwise, I mean, yeah, it's just gonna be there's gonna be so much filler junk to wade through. I think the you know, because you talk about it's like the rule of 7. Right? So people need to see your thing 7 times before they buy or or they even register you. And now it's gonna be the law of, like, 45.
Vince Quinn:Right. Right. Right. Because yeah. I mean, everybody's posting, and it it's not just, like, these business accounts and the volume beyond that and the brands that people are trying to build, but, like, dogs have an Instagram account.
Vince Quinn:You know? Like, like, random and animate objects. There's there's just, like, so many things that you're competing with, and the volume is so intense that at some point, it's so crowded. And, there might be a pivot. I mean, if anything, maybe it's a real world pivot where it's, like, people are back to, you know, it's a heavier focus on events and experiences and things like that because Yeah.
Vince Quinn:You know, the the digital space is so crowded and people like me are are kind of fed up of living in it. Like, looking at Reddit. You know, the way I was Yeah. I it drives me nuts. Like, I'd rather just be somewhere and and see it and talk to people.
Vince Quinn:Mhmm. So that's that's, I think, the other avenue of where it goes.
Dane Shoemaker:Yep. Yep. Awesome. Well, I feel like this was, like, a really good conversation. I really enjoyed this.
Dane Shoemaker:Anything else you wanna share?
Vince Quinn:Or Eagles preseason game tonight, big predictions? No. I got
Dane Shoemaker:I got to be a whole another show. Yeah.
Vince Quinn:I'm retired from that life. No. This was great, man. It was great to talk with you. Yeah.
Vince Quinn:I appreciate you giving me the time. It's been great to meet you, have you here at the studio. It's been really fun.
Dane Shoemaker:Yeah. Amazing. Where can, where can people learn more about SBX, Philly Content Club? What do you
Vince Quinn:Yeah. So if you wanna sign up for the newsletter, Philly Content Club dotcom. Otherwise, for anything with us, s b x productions.com. So s b x like sandbox, s b x productions.com. Got it.
Vince Quinn:And, people can set up a free meeting. So if they're curious about learning more about how this could work for them and and learn specifically about what we do, pilot programs, things like that, just like do an episode and see, Yeah. You can set up a free appointment, and you just do it at the website.
Dane Shoemaker:Sounds good. Well, thanks, Vince.
Vince Quinn:Thank you, Dane.
Dane Shoemaker:Yeah. Thank you, Taylor.