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Own Your Impact equips experts and leaders to transform their expertise into meaningful influence. Host Macy Robison reveals how successful thought leaders use deliberate systems—not luck or volume—to amplify their authentic voice and create lasting impact. Through practical frameworks and strategic guidance, you'll discover how to build a self-reinforcing ecosystem of Core Resonance, structured Content, a Central Platform, strategic Connections, and intentional Commercialization. Whether you're just starting to share your expertise or scaling an existing platform, this podcast delivers the roadmap to turn your ideas into purpose-driven influence that resonates far beyond what you might imagine possible.
Macy Robison 0:00
Macy, welcome to own your impact. The podcast designed to help you transform your expertise into a platform of purpose and influence. I'm your host, Macy Robison, and I'm here to help you uncover your authentic voice, create actionable frameworks and build a scalable platform that turns your ideas into meaningful impact. Welcome back to own your impact. I am Macy Robison, and last week we talked about how to use your transformational intellectual property and how it's like a camera lens. Everyone has printables that are foundational, which is like your DSLR camera. It's connected to you. You need it. But then some people are naturally macro lens thinkers who can get close to details, those are the people who are more likely to create practices. Others might be zoom lens thinkers who can see a framework and can zoom in and out of different pieces that are based on their principles. And so that insight about having a natural container for your expertise and natural way you see things that connects to something that I keep hearing from people who've taken the thought leadership archetype assessment, they'll say, Macy, I got my results. I'm a strategic advisor, or I'm an experienced facilitator, totally makes sense. But now what what do I actually do with this information? I'm glad I know. But what do I do? There's another response that I get that's equally important, and sometimes they're scared to ask me this one. Macy, I was planning to write a book, but wisdom writer didn't come up in my results. Does that mean I shouldn't write a book, or I really want to speak on stages, but your set assessment says that I'm not a resident orator. So should I abandon that goal? And that's exactly what we're going to address today. Because though I've said this, I want to make it super clear that knowing your archetype is not about limiting what you can do. It's about knowing how to build your thought leadership in a way that energizes you instead of exhausts you. In previous episodes, we've talked about the characteristics of each archetype, what makes a resonant orator different from a digital learning architect, or how a category creator approaches problems differently than a principled practitioner does. Here's what I've discovered working with hundreds of thought leaders, knowing your archetype isn't just interesting information, it's your roadmap for building the resonant thought leadership system in a way that works with your natural strengths instead of against them. Here's an example. I have a client. We're going to call her Maria. She is a brilliant experience facilitator. She naturally creates transformative group experiences. She is able to read the room, energy, intuitively. She helps people have breakthrough moments in group, in community settings like that. But Maria has been really struggling over the years to showcase her expertise online. She was trying to follow advice for other archetypes. She was writing long form thought leadership articles, creating communities, trying to create detailed frameworks that she would then teach in those online courses that she thought she was supposed to create. She'd post her credentials and case studies. All of these are good strategies, but they're the best ones for other archetypes to start with, not for her. And the bigger problem is experienced facilitators, in my experience, have one of the most difficult times displaying what they're great at, because their genius happens in the moment, in the dynamic exchange with a group. It's really hard to capture that magic in a LinkedIn post or in a static website, especially if you don't know that that's what it is you're creating. So for Maria, trying to build her platform through written content that didn't come from a live experience, felt really exhausting, really inauthentic, and sometimes it felt like she was dumbing down her work, and worse, potential clients were not getting a full sense of the profound transformation she could create, even if she was recommended to them by someone who had experienced the magic and the transformation she could create. So when we realigned her approach around her experience facilitator archetype, everything has changed. Instead of trying to write, she started out by offering small demonstration experiences so people could see a little glimpse of what she could do, instead of just posting her frameworks. She's sharing behind the scenes, glimpses of her facilitation processes. And instead of just listing her credential and hoping people work with her, she's letting people experience her genius firsthand. And the difference has been immediate, because not only has the platform building become energizing, instead of draining, she has started to attract the right clients, people who have been recommended to work with her, people who experienced her facilitation knew they wanted more of that transformative group experience. They've been able to figure out get more enlightened about what it is she does once they hear about her. Now here's the big piece to understand. Maria can still write articles and create frameworks if she wants to, but now she's building from the. Foundation of her zone of genius, and she's expanding strategically from there, instead of trying to force herself into other people's molds from the beginning. So that brings me back to that book writing question. If you're not a wisdom writer, does that mean you shouldn't write a book? Absolutely not. It means you shouldn't try to build your entire platform around written content as your primary expression mode. But a book can be a really powerful extension of your natural archetype. For example, an experienced facilitator might write a book, I can name several, that help people create their own transformative experiences. The book itself is about the conditions that need to be created to create the transformation a strategic advisor might write a book that shares their analytical frameworks. Most of the thought leaders I have studied who are strategic advisors do have books that share the analytical frameworks that they have been able to create while solving a problem in real time. And a resident orator might write a book that captures their speaking insights. I can think of several of my clients who are amazing public speakers. That is primarily how they make their living, and they have books. So the key is starting with your natural expression mode, your natural archetype, and then expanding strategically, because here's what your archetype tells you, it tells you which components of the resonant thought leadership system you should focus on first, what business models will initially energize you versus drain you? How to approach content creation more authentically, which connection strategies are going to feel the most natural so you can get some momentum, and then how to expand beyond your primary mode and your authentic voice. It's like having a custom blueprint instead of trying to follow someone else's floor plan. So if you're resonating with Maria's story and wondering if you might be an experienced facilitator, or you're curious about your own natural archetype, and you haven't taken it yet, I would love to have you take the free thought leadership archetype assessment at Macy robison.com, forward slash quiz. It takes about five minutes, and it will give you immediate insight into your natural expression mode that is part of your primary archetype. And that's why, starting Monday, I am watching a special series here on the podcast. So you're a fill
Macy Robison 7:17
in the blank archetype. Now what? So you're a resident orator. Now, what? So you're a category creator. Now? What? Now, if you've been with the podcast from the beginning, this is not a repeat of the archetype characteristic episodes that I did previously. These episodes are specifically going to be about implementation. My plan is that each episode will give you three things. First, we'll give you some more information about your natural genius zone, what energizes you versus what drains you, why fighting this natural archetype sometimes backfires, and this builds on what we talked about last week with IP containers. It will help potentially explain why some of those things backfired. It certainly helped me. If I had started with my own archetype and my own analysis of myself, I probably wouldn't have created such terrible practices that I would never use with a client, and would show me that I know where my natural genius zone is, and I just need to lean into it, because forcing myself into the wrong approach created some resistance, and I'm sure it's doing the same for you. So the second thing we're going to talk about based on your archetype, which components of the resident thought leadership system to focus on first and common mistakes your archetype might make, so that you can avoid them from the beginning. And then the third thing is your revenue strategy, business models that align with your archetype, your monetization approaches. We want strategies that feel natural instead of force, and we want to make sure we're anchoring and pricing the transformation that you're delivering in a way that honors your natural delivery mode and the value of what you're providing. Each episode is going to end with a specific action you can take that week to start building from these natural strengths. And this series is going to run for two weeks. So episodes for archetypes one through five the first week, starting on if you're listening in real time, July 28 and archetype six to 10 the second week, starting the week of August 4. So if you're a transformational guide, you'll want to listen to that episode specifically. Or if, after you take the quiz you scored high in multiple areas, I would listen to your primary first and then maybe listen to your second or your third on the list. The goal is to move you from this sounds like me to here is exactly what I should be doing. Here is exactly where I should start. Now, these podcast episodes are going to give you a solid foundation for your primary archetype, and they will help you understand where to start. Here's something I've learned as I've been taking these archetypes and bringing them into my client work, the quiz results actually tell a more complex story than just your primary archetype, and I didn't even realize this until I was in my resonant thought leader. Your lab, and one of the cohort members said, Well, this is my primary and this is my secondary. So I assume that's why this is happening, right? And I just had to kind of think for a second and nod my head and say yes, and I hadn't even thought of that. Of course, it's going to make a difference what your secondary score is on the quiz or how the scores are clustered. So if you have secondary scores patterned across multiple archetypes, maybe some surprising areas where you show where you scored lower than you expected, all of that data reveals really important insights about your unique approach to impact and thought leadership. Now I have clients who are balanced across three different archetypes, and as we've gotten into the work of building their system, we're taking a different strategic approach, compared to someone who has one dominant archetype with everything else, much lower looking at where those percentages are clustered in the quiz results. So I have people who score as a wisdom writer, but have really strong strategic advisor tendencies. That combination creates a very specific type of written content that's analytical and framework focused, instead of being around more personal insights or storytelling or thoughts come to life, and those nuances matter when you're making strategic decisions about your thought leadership, about your platform, about your business model, about the content you're creating. So that's why I am offering something I haven't done before, a live workshop where I'm going to walk you through how to read your complete archetype profile and start to use it for strategic decision making. It's called Beyond your primary archetype understanding your complete profile, and in that workshop, we will walk through how to read and understand the patterns in your complete profile, including insights about secondary scores and archetype combinations that you can't get anywhere else, not on the podcast anywhere else, because this analysis is based on working with hundreds of thought leaders, and I only share it with clients, or we'll be sharing it in this live setting. You can find all the details at Macy robison.com, forward slash workshop, and if you're thinking, I'll just sign up and watch the recording, one thing you need to know about me is I don't send the recording if you aren't there live. So find a time on the website that will work for you, and I hope you'll register and join us in person now understanding your archetype and getting the even deeper profile analysis that's still just the foundation. The real transformation happens when you take that understanding and actually build your complete, resonant thought leadership system around it. And that's what we do in the resident thought leadership lab. I've been testing it this summer. It was going to just be a group program, but it's turned into this really powerful one on one and group hybrid container, where we take your archetype insights, we take the system and we turn them into a fully functioning leadership platform. You get strategic individual attention for your unique situation, plus you have the advantage of accelerated learning that comes from working through that positioning and messaging and ideas with other serious leaders who understand exactly what you're building. You can champion each other and challenge each other and help each other, and still have the benefit of working with me one on one, but we're getting ahead of ourselves. I want you to start with your archetype episode after you've taken the quiz, come to one of the workshops, if you want the deeper analysis, and then we can talk about what it looks like to actually build the complete system. But for today, here's what I really want you to understand. Your archetype is your strategic starting point, not your destination. We've talked about this before. When you build your thought leadership around your natural strengths, instead of copying someone else's approach. Everything becomes sustainable. It becomes effortless. Content Creation feels energizing instead of draining. You might actually create content for the first time when you've just bought it for years. Your business model supports your life instead of overwhelming it. You attract the right people because you're operating authentically. And while that maybe sounds too good to be true, I've seen it happen again and again. From that strong foundation, you can expand strategically. The experienced facilitator can write an amazing, best selling book that sells, in some cases, millions of copies, like Michael Bungay, 10 years book. The Coaching Habit, the strategic advisor can be the keynote speaker, like Patrick Lencioni is the Digital Learning architect. Can offer high touch coaching, which is what Amy Porterfield is doing right now. She has two different levels of masterminds that she's pulling female leaders into, but all three of those examples I just gave you, they're building from their zone of genius, not trying to start somewhere that drains their energy, and that's what the resonant thought leadership system is all about, creating sustainable influence that grows from who you actually are, not who you think you should be. So listen to your archetype episode when it comes out over the next couple of weeks. Take the specific action steps, and if you want to go deeper into understanding your complete profile. And using it strategically. I would love to see you at the workshop. So again, starting Monday, we're diving into the so you're a fill in the blank with your archetype. Now, what series? So you're a wisdom writer. Now what? So you're a principled practitioner. Now what? I really can't wait to give you specific, actionable advice in these episodes for your unique starting point in thought leadership. Because really, at the end of the day, your ideas don't need more luck, they don't need more volume. They need a system that works with your natural strengths as the foundation so it can resonate clearly and expand strategically from there, thanks for joining me this week, we'll see you starting Monday for this new series. Thank you for joining me on own. Your impact. Remember, there are people out there right now who need exactly what you know, exactly how you'll say it. Your voice matters, your expertise matters. And most importantly, the transformation you can help others create matters. If today's episode resonated with you, I'd love for you to become part of our growing community of thought leaders who are committed to creating meaningful impact. Subscribe to the podcast, leave a review and share this episode with someone you know who is ready to amplify their voice. And if you're ready to dive deeper, visit Macy robison.com for additional resources, frameworks and tools to help you build your thought leadership platform with intention and purpose, and remember, your ideas don't need more luck. Your ideas don't need more volume. Your ideas need a system, and I'm here every week to help you build it. I'm Macy Robison, and this is own, your impact.