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Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.
Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:
Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events
Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners
High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients
Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench
CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing
Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements.
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Hello flower friends in continuation of talking about wedding planners. On this mini episode, I wanna talk a little bit about what is the fastest way for you to get a planner to notice you? Uh, we are diving into wedding planners and the floral CEO Mastermind, and I think. So much hesitation around reaching out to planners is, I mean, you're fearing them judging, you're fearing, like if they think that you're good enough, um, you're maybe feeling awkward and salesy and you know, all of these things, but I really want you to know that these people have clients that need your services.
So I, I really want you to know that. You are selling a service that that person needs. You are not selling. Like, uh, I don't know if you guys, uh, you obviously probably have gone through them all and there are those kiosks that are like, I got this amazing thing that's gonna do all these amazing things, and they're just, they're really, really aggressive.
What doesn't feel good about that situation is like, I do not need a shoe shining system. I do not need, um, some crazy, uh, you know, like electromagnetic thing or I, I don't know, something that is more of potentially an impulse, but maybe somebody in the world needs that thing somewhere, but. It's often not you, and that's what doesn't feel good.
These people have clients that are getting married and that need florists, so you are are a solution provider. And so I wanna talk about a way, one insanely simple way that you can immediately get on their radar without being weird, pushy, or salesy. And the fastest way to get a planner to notice you is to engage thoughtfully in their client, in their content on social media.
And I know that that seems so simple. Think of how much it means to you when somebody goes on your post and they say nice things. It is hard it, you do all of this work to get this post up, and then crickets. But when you get a nice comment or somebody saying, oh my God, I love this, this wedding was beautiful.
Whatever. Like, you're like, oh my God, somebody noticed me, somebody noticed my hard work. Somebody noticed, um, you know, like basically you and that energy that you expended on putting that post together. Plus when people start to engage. In the content, it's potentially, uh, boosting it because then Instagram or Facebook is like, oh, this is relevant.
'cause people are engaging that content. So I know that it takes time to go on, but if you thoughtfully engage, that is going to help like a little tap on the shoulder at a networking event. It's basically the equivalent, and if you start doing it consistently with that planner, your name is going to start coming up.
Then let's just say you've been for a couple months, you have a little hot take list of planners that you've been going in, thoughtfully engaging in their co content, and by thoughtfully engaging, I do not mean putting a fire emoji or like the hands up, like raise the roof. Stop that is not thoughtful.
That is like taking the easy way out. So what this could look like for you, follow that planner. Go in and like their last three to five recent post leave meaningful comments, not emojis. Share one of their posts or stories with a thoughtful tag. God, I absolutely love this color palette. Um. The new hot color for 2026 or, um, I love how this, I, you know, just something.
And especially if it's, if it's one a planner that you would like to work with, that maybe that's your wedding and you weren't involved with them in the booking process. They've already seen your magic that you can make. Let's get up to bat for more magic. So share and talk about how amazing it was working with them.
Um, and that could be just to the day, it doesn't mean need to be leading up, but making sure you're like, taking them in this story. So go in, there's a post that's, you know, really great or whatever that you wanna share to your stories. Then you're going and writing some text on that story pa, um, page and you know, saying something thoughtful about it.
And then. You're tagging them, you need to tag them. 'cause they automatically aren't getting the add to story button unless you go in and tag them and then it's going in and it's showing up for them. So that is one way to just kind of really try to engage. And then what if you did that like once a week you went and engaged with their post.
Next time you see this person, they are going to remember you. I guarantee it. Because you are thoughtfully showing up for them in their business and taking part of something that often people don't do. You are putting yourself out there to, you know, say I'm supporting them. Right, and I know that seems really super simple, but it, it is a really hard thing to get people to engage in your content.
It is just, especially with the algorithm always changing. You know, anytime that you're sticking your neck out there for somebody they notice. So here's some reason why this strategy works, one. Familiarity makes conversations easier when you see, when they see your name. Uh, you are no longer a stranger when they've repeatedly seen your name.
You're that florist who is always so kind. And comments on their stories, comments on their posts. People notice. People who engage consistently. Planners often have a very small curated little network they pay attention to, to florists who support their work. You could be one of those florists. Then engagement mirrors, real life networking.
It is the equivalent of smiling at someone across the room when they're walking in to introduce yourself. This is your smile. But you're putting it out there on social media, and then you're doing it again, little smile their way again. The algorithm rewards your connection, interact with them consistently, and Instagram will start showing your work to them more often.
All right. Instead of trying to force a collaboration or cold pitch yourself, start with something smaller and more human. Engagement, thoughtful, sincere engagement gives you really a leg up on putting yourself on that planner's radar faster than anything else. Imagine you are a planner and every week you're tagged in weddings.
Your inbox is full, your dms are overflowing. What cuts through the noise, you want to be that thing that cuts through the noise. Someone who consistently supports you without asking for anything in return is going to be somebody that resonates with you. It's not about being fake. It's about showing up in a space.
Your ideal partners already exist when they repeatedly see your name in their likes, comments, story replies. You are no longer a random florist. You become familiar and familiarity breeds trust. Okay, so today let's do an action step. Everybody today choose one planner you would love to work with. Follow them, comment on three posts with something thoughtful.
Reply to one of their stories, and you've heard me say this before. If you are a, uh, loyal listener to the podcast, micro momentum is what builds momentum, period. And it will help you build relationship momentum if you want to dig deeper into real planner relationships. Please join us in the floral CEO Mastermind this entire month.
We are talking about planners, how they think, how they choose vendors, how to get in their vendor or their referral circle, um, how planners work with clients. Like how do they get paid? Like all those things, we're diving into it. So head to floral ceo.com/mastermind plus, then we're going into a kick ass January, digging into goal setting.
Reflecting, really building your 2026 vision, and it is going to be so much fun and so supportive that I guarantee if you start off with the community, the structure, the goals, and the accountability, you, nothing will stop you. You have so much potential and I am so excited, um, for you to be listening and supporting me on the podcast.
I hope this content supports you, and I so appreciate you flower friend. Thanks so much for listening, and you have an amazing flower field day.