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It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.
Robby: You're listening to the Brand
ED Bullet from the Brand ED Podcast.
Four freaky fast Friday wins to
get you going for your weekend.
Let's go.
Win number one, something to try.
You've had a hard week running your
business and you're ready to take a break.
And you're going to check out a show
a few friends have recommended, but
there's so many online streaming
options at your fingertips.
You're trying to figure out
where to even go find it.
Check out, JustWatch it's a
directory listing all of your
streaming services in one app.
So you can get them all in one place.
You can search to see what
streaming services currently
feature your show or movie.
You can see what's new on
your favorite platforms.
You can get cross-platform
recommendations based on the shows
that you like or dislike, and you
can create one combined watch list
with all of your favorite shows.
Basically you hop on there and you tell
it what subscription services do you have.
And then when you search for
a show, it will tell you what
platforms that you're subscribed to.
That that show is currently available on.
It makes it easy to see what's
new and filter your results,
or to see what's popular.
Speaking of shows what's one show
or movie you think I should watch.
Email me back and let me know.
Win number two, something
a client recently asked.
I was recently working with
a client during a VIP day.
And the client was frustrated with
the current clients and customers that
he was attracting to his business.
He felt like those
customers were a little cheap.
That they didn't buy
frequently enough from him.
That they didn't get the real
value of the products and
services he was trying to offer.
And it's so, so easy to blame
the customer or the client.
But I always remind my own clients
when I'm working with them, that my
role working with them is to primarily
be an advocate for their client,
not actually for their business.
In other words, I see things
far more like their client or
their customer than they can.
Thanks to what I like to
call the knows/ nose problem.
The knows/ nose problem is that,
you know, too much K N O w.
And your nose is too
in the details N O S E.
It's the knows/ nose problem.
And has this talked
about on other episodes?
I help my clients see that brand
positioning is actually the problem.
The value he was communicating
through his brand was Dollar Store.
The customer he was hoping
to attract was Rolex.
That's because the value of the brand will
impact the values in your bank account.
If you could wave a magic wand,
what changes would you love to
see in the quality of leads you're
getting to your own business?
Email me back and let me know.
Win number three,
something to think about.
I noticed something when I
turned 50 a couple years ago.
And it's something for you to
consider as you build your own
solo, preneur, entrepreneurial,
or personal brand business.
Consider what you want to leave behind?
Not just what you're building towards.
Yes.
Look forward with excitement about
what you're building and what's ahead.
Just remember it's also the legacy.
You'll leave behind.
And I'll give you a hint.
That's why my own tagline reads:
helping consultants, trainers and
coaching personal brands make more
than money because there's more to
it than just making more revenue.
What's one thing you want to leave
behind with the business you're building?
Win number four, something personal.
Okay.
So as long as we're talking
about hitting your fifties, that
means I officially get to say.
Back in my day.
So back in my day, we waited
for the Sunday paper to get
each week's printed TV guide.
That's how we knew what was coming on.
TV.
Streaming by the way, men going
to the Creek in the backyard
and looking for crawdads.
And your favorite TV show told
you when you could watch it?
Not the other way around.
Yes times have changed,
but it's been a great ride.
And I can't wait for what lies ahead.
Thanks for joining me on this
episode of the brand Brand ed bullet.
Good news.
You don't have to scroll
through the show notes to find
the links to any of the apps.
apps or other wins.
mentioned in this episode.
Instead, just hop on my email
list and you can get these
four wins right in your inbox.
Just go to Robbyf.com/friday.
That's R O B B Y F.com/friday.
I'd also love your help getting
this into the hands of more people.
So go and leave a review on
apple podcast and then share.
Share this episode with somebody you love.
Feel free to DM.
On me on instagram and share which when
was your favorite from this episode.
Have a great weekend and go
and build a life-giving brand.