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Do Good Work is not a label but a way of living.
It is the constant and diligent effort to achieve a new level of excellence in one’s own life.
It is the hidden inner beauty behind the struggle to achieve excellence.
It is not perfect but imperfect.
It is the effort, discipline and focus that often goes unnoticed.
The goal of this podcast is to highlight that drive.
The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them.
We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership.
Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career.
Do Good Work,
Raul
INTRO
PODCAST
If you're shying away from
implementation work, assuming that
oh, AI is going to take care of that.
You will be beaten.
Siri has been here since 2011 and still
gets things wrong, terribly wrong.
So you might be seeing all the compounded
learnings and the compounded posts
of everything that AI is producing.
And sometimes you think I have nothing
intellectually new to add to the subject.
You might be thinking that, or
you might be thinking that, Hey,
we're going to lose X percent of
our business to the new technology
because now it's democratize it.
More people can get access to
things that we were selling
people as a service at a high end.
And service.
That's a real thing that's
happening right now.
Another thing that you might be looking
at is opportunistic is saying, Hey, we
can execute these things or we can be
10 X, more productive, or 10 X in cost
savings, which is not an exaggeration.
And we can go ahead and take
advantage of these new opportunities
that we didn't have before now.
Technology, if we look at that
area of opportunity, artificial
intelligence, the way you practically
apply this at your business.
can only help you increase your margins
if you do it right, it can increase
your gross revenue, your profit margin,
and your ability to reach more people.
Now the core lesson here that
I want to dive into is that,
It's a philosophical take.
That information is useless
without the action that we take.
If we take action and correctly,
that's novice work that we're learning.
But if we take the right
action, it's done correctly.
We get a specific outcome.
That's applied wisdom.
Now with that specifically, we assume
that there's going to be a future of
robotics and artificial intelligence,
where it's going to take over the
thinking and the action of the outcome.
And it's going to take
care of everything for us.
Now, a few things that are
real one, that's not here yet.
Number two, we still
need humans to do that.
And number three, The way that we
imagine that future is not going to be
how it's actually going to play out.
In reality.
It's just keep that in mind.
So instead of being a futurist
or existentialist, thinking
about what should we do now?
Here's some practical approaches based on
my experience within the info product and
the services space where we can leverage
this technology so that you can craft
one better offers and to go to market
more confidently with your service as
a being able to create new services.
Hopefully from this stem of thinking.
So the first offer that always work that
will continue to work is time collapsing.
So collapsing time and to a very
simple executable action that either
you do for someone or you help someone
execute that first offer is obviously
going to be around information and
helping people take the right actions.
I've personally like for one event I
spent like a half day up north here.
I spent four grand for another
info product digitally.
I spent $300 and I can tell you
that sometimes the cheaper products
might give me a short time clock
and I can implement quicker.
And learn things faster than
I would to learn it on my
own, because think about it.
If you're going to learn an
execute, something you're
going to pay the price anyways.
And that's something to keep in mind
that you're going to pay the price of
time and of learning and a failure.
And if you can time collapse that
information into a short, a packed
amount of time, we can get the right
information from someone else's
wisdom, and you can apply that.
Then you can go ahead and execute
the right things today or compound
your new learnings at a new level.
So why do I say this?
Because right now within your
organization, you might have things
that you can train others to do that
have very specific outcomes, very
specific tangible needs that they can
go in and apply in their business or in
their life immediately to get a result.
The reason why you would charge for
information that way isn't because
you want to be a coach isn't because
you want to have a coaching program.
It's because people value information.
You can create a workshop.
I was even thinking about
doing this here at UTC.
Where you can get people into a
workshop, they pay like a small
fee just to be part of that room.
Then from there, you educate them based
on that, your processes, your services,
And this has happened in the past.
Some people raise their hands saying,
Hey, can you act, just do this for us?
Which gets to offer number
two, which will never go away.
It's do you want me to do this for you?
Do you want me to truly collapse
time and give you the output
you're looking for less time,
less money and less of a hassle.
Now you might be thinking you're
selling this right now, probably.
And you might be thinking if everyone
did that, then I wouldn't have a
problem with getting new customers.
I wouldn't have problem
with the price points or the
arguments that are getting into.
And I've seen that.
I've heard of that
but the key thing here is one.
You want to focus on someone
who has no time, who's busy.
Doesn't have the time to execute
the things that you teach them.
Number two, they also don't want to
learn there are some people that don't
want to learn a thing and just want
to get the execution, get the outcome.
That's the second point.
The third is that you can multiply what
you charge for them easily, meaning that
the value that you deliver to them is so
high where the price point is low enough.
Where, whatever value to produce
is already a multiple, the action
that they're paying you to do.
So think about that.
Someone who has no time.
Who doesn't want to
learn and execute this.
And when you create the value,
the multiple so high, it's
ridiculous for them not to pay you.
That's where you really want to zone in.
And that's part of the
strategic sales enablement plan
that I work with clients on.
When you want to look at specifically
who values your services the most and
where can you truly time collapse?
I have a friend who's a brand designer.
And for him to design a logo, it might
take him a couple of hours nowadays.
Why?
Because he's learned the craft of
doing this over a series of weeks
or even months, instead of taking
that long time, he can now do that
in such a short amount of time and
be able to charge a premium for it.
Now you might be thinking
can I just do AI with it?
Yeah, you can.
But for some industries, some clients.
Value that significantly more than
some artificial intelligence thing,
bloop, that you can just click.
Same thing with you.
What specific industry?
What specific problem can you solve?
That where the salt, this actual solution
of that is a multiple of the inputs that
you're generating creates relationship
and it's asymmetric relationship, meaning
that the value is so high, the risk
and the cost for you is low enough.
And the price that you charge
sustains your profitability.
Where the value exchange is a net
positive and allows the other person
to move forward to their goals faster.
While enabling you to take care
of your team, your operations,
to serve more people at scale.
That's the art of the craft of the offer.
That's the art of business.
Now to recap here specifically, there
are different games being played at
different levels at any given time.
Some are short lengths in time.
Some are longer plays.
The whole idea is figuring out
where do you have the leverage?
Where do you have the expertise and
where do you have the opportunity?
And if you're thinking about that,
artificial intelligence is taking
away things from you, start thinking
about where is it specifically
adding opportunity for your
margins, for your profitability?
For your reach of helping new people and
for your productivity, for your team,
to be able to execute at a higher pace
or do more with the existing workflow.
I think that's the most fascinating
things that I've personally
experienced is instead of, should
I hire this person is look at what
systems can I create that would
eliminate the need for this new hire.
It's crazy.
But that's where we live in right now.
I'm looking at systems and technology
that can do some of the work or 90%
of the work so that we don't need
to hire additional staff or members.
Not that I don't like hiring.
It's just, it's incredible.
What you can do nowadays.
Now.
To recap specifically, the two offers
that matter the most are time collapsing
is the center core of both offers.
The first one is showing other people how
to execute, to get one specific outcome.
Not three, not five, not a plethora,
not confusion, one specific outcome
and time collapse your expertise in
a way where it's packaged that they
can receive it and implement it.
We all know that with info products.
I think it's about.
Either three to 10% completion rate of
all the products where people spent a
hundred, 200, 500, a thousand $3,000.
And they don't implement it or
don't even go through the training.
So your job, if you're doing that, if it's
through workshops, if it's through live
events, if it's through a digital course
or some sort of platform, people crap on
those all the time, they still will sell.
Because if you have authority,
you know how to get an outcome,
you've proven to the market that
you know how to get that outcome.
People will buy your stuff so
that they can collapse time.
Get the knowledge of how to execute it.
And then from there, if they need
support in this as part of your
offering, You can offer them, Hey,
do you want us to do it for you?
We can just take care of,
do a true time collapsed.
We can execute it for you and you
don't have to because you are too busy.
You don't have time.
Number two, you don't even want
to learn this because you're
so busy with everything else.
And number three, the value that you're
going to get from this is so significant
that the cost that we charge you to
apply these services is miniscule.
Think about that.
When you review that, look at your
offerings, look at your business model
and how you're attracting the market.
And then from there craft, what can I
craft in terms of the client experience
from the initial touch point to the
subscription service, to the backend
service that you have so that you can
model this and leverage technology,
not to be fearful, but to do more.
Thank you for listening to the podcast.
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resources Now, if you'd like to accelerate
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Again, that's DoGoodWork.
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As always, it's an honor to be
a small part in your journey.
This is Raul Hernandez.
Do good work.