How to Get More Asbestos Leads in 2025

James Dooley and Kasra Dash break down the most effective lead generation strategies for asbestos companies in the UK. They explain how to scale inquiries using Google Business Profiles, SEO service pages, PPC, Meta ads, organic social media, AI search visibility and tradespeople platforms. They also compare lead generation companies with shared-lead platforms and highlight why inbound leads convert far higher than outbound outreach. The video ends with guidance on real time lead response and how asbestos companies can partner with a commission based lead generation provider to secure consistent, exclusive inquiries.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

**James Dooley:**
If you run an asbestos company in the UK and you want a consistent flow of inquiries being generated solely for your business, this video is for you. Myself and James, we work and deal with a lot of different asbestos companies up and down the UK. So, when it comes to lead generation and generating a consistent flow of inquiries on a day-to-day basis, we know exactly what works and also what you should be avoiding money when it comes to marketing strategies as well. So, James, take it away. So, step number one, what I'd be looking to do to grow is a Google business profile. If you already have one, I'd be making certain that I would be reaching out to all my existing clients to try to get me as many five-star reviews as possible. It's a great way of Google business profile to generate more leads. Um, there's obviously getting citations and doing Google business profile posts and uploading photos on there. So that's definitely step one that I would be doing to try to generate more local leads.

**Kasra Dash:**
So step number two, this is kind of to bolster onto your actual Google business profile is I would be creating dedicated service pages for each of your individual services as SEO optimized pages on your website. Now, the good thing is is when you start doing that, it's it's also going to help first of all rank your actual SEO optimized page, but there's also more likeliness chance of your Google business profile ranking and showing up for those keywords as well. So, you're indirectly going to get more phone calls as well.

**James Dooley:**
Yeah, for sure. And if you are looking for more local leads, another option that you could be doing is PPC lead generation. That's pay-per-click within Google or within Bing where you're trying to target the bottom of the funnel keywords that can try to generate you some more inquiries. The difficult part to this is you need to make certain you do team up with a good pay-per-click agency because there is click fraud and there's also needing to build up like a negative keyword list. So, it's not people applying for jobs like a careers kind of job. So you PBC can work well but it can in the wrong hands you can waste a lot of money but it's another way of generating local leads.

**Kasra Dash:**
Yeah. And then after that you've also got like meta ads as well. So like Facebook Instagram where the next time when somebody goes on to Facebook they might be scrolling they might see your ad. Now there's a few different ways that you can set up Facebook ads. You've obviously got option A which is like lead forms which is like really easy to do. they don't even leave the Facebook platform like they never click onto your actual website. Now, the issue with lead forms is that the quality might not be great, but you can obviously add more questions in to try and up that quality of the actual lead. Then you've also got uh conversion ads as well where that actually gets sent through to your website and then they fill out the contact for form to you or on your website as well. So, you've got a couple different options there that you can that you can do.

**James Dooley:**
Yeah, for sure. And then another way to grow more local leads um could be organic social media. So, posting regularly on Facebook, on Twitter, on YouTube, on Pinterest, on Instagram. There's lots of different platforms out there that you can be trying to get there. Reddit's quite big nowadays. In Quora, it's quite big. If people have got questions and you can answer it. So organic social media is another great way to be generating more local leads for your business.

**Kasra Dash:**
With with organic social media, I would say that it's more of like a volumes game. So you want to try and make certain that you're constantly uploading whether it's for for example a daily schedule or a weekly schedule. You might say, "Okay, I want to try and upload five videos a week." And you should just try and stick to that, especially when it comes to like algorithms like YouTube and Twitter and stuff.

**James Dooley:**
Yeah, for sure. I mean, what's your thoughts on using any sort of AI agents if they can try to team up with someone to get use like N8N to kind of automate and schedule posts on social media? Like what's your thoughts on that of using trying trying to leverage artificial intelligence? It's all the rage nowadays for trying to generate more leads. Um, would you try to team up with like an AI consultant to set that up?

**Kasra Dash:**
Yeah. So, I mean, you you've you can definitely go down that route where you're setting up AI agents to potentially crop up some videos and autopublish to YouTube, Facebook, Twitter and stuff. But another thing that I would also be focusing on is is AI search. So, a lot of people have started to kind of move away from Google. Not everyone because there's billions of people still using it every single day. But there are slowly people starting to search in engines such as like chat GBT uh Gemini Claude Grock and if your brand isn't actually showing up in any of those you you will have a little bit of an issue showing up and get generating leads on those search engines as well. So that's another thing that I would be focus focusing on as a as a company.

**James Dooley:**
Yeah. And also, if you're looking for more business leads in the local area, something else that I would definitely be looking to do is team up with some of the trades people websites. So, you've got certain ones like Checker Trade, you've got Bark, you've got Builder Builder, you've got Trust a Trader, you've got Rated People, all these different platforms can generate you more local leads. What I would say is making certain you're tracking your KPIs to see what return on investment that you're getting. You should be tracking not only the cost per lead but the cost per acquisition and how much is that getting you on a return on investment. But trades people websites like those platforms can work very well.

**Kasra Dash:**
Yeah. So with lead generation companies I I would almost say that every single lead generation company you want to try and do your due diligence. So make certain that if you are in a specific niche that lead generation company has actually generated leads in that industry before. I would also maybe even have like a a strategy call with them and say like okay this is my budget this is how many leads I ideally want etc to make certain that if if your actual KPIs do align with that lead generation company you also want to make certain that what type of leads are they are they exclusive leads or the leads only going through to yourself or are they for example shared leads which that's what a lot of other lead generation tools and lead generation companies do like for example example, Bark and Check a Trade and stuff. Whenever we, myself and James have spoke to company owners that have used those services, that's one of their biggest pain points where they say, "Yeah, it's a shared lead and it's kind of a a rat race down to the bottom of who's the cheapest basically." So, that's that's a couple things I would be asking lead generation companies before partnering up with them.

**James Dooley:**
Yeah, for sure. I mean, if anyone is interested in generating more local leads, I strongly recommend heading over to fatrank.com where we have a commissionbased lead generation service. That means you only pay a finders fee on converted jobs. You've nothing to pay on the payer lead. You've nothing to pay until you get paid until you convert that job on a paper sale basis and you've got done completed the job and been paid. That's when you only have to pay fatrank.com. So head on over to fatrank.com to see whether you qualify.

**Kasra Dash:**
So, I always prefer inbound. The conversion rate of not just getting the lead, but the lead actually converting into a paying customer into money coming into your business bank account is a lot higher. The last stat that I saw for that was something like 16.1 percent end up converting into a paying customer as opposed to 1.4 percent when it's an outbound lead.

**James Dooley:**
Yeah, it's very important. I think the the last stat that obviously we this was internally that we saw was if you are able to get a realtime lead it converts 60 percent higher than normal. When we came and got the KPIs down it was like trying to respond within under a minute and it was like what we used to think five minutes was good and then when people respond in under a minute so inquiry comes in can you either ring them or email them back saying thanks a lot for the inquiry and then getting more information.

**Kasra Dash:**
So, I hope you like all the different lead generation strategies to grow your asbestos business company. If you are looking for a consistent flow of inquiries and you are looking to team up with a lead generation company, make sure you head on over to fatrank.com and hopefully we can start to generate you some more asbestos leads.