Rule No. 1: Do Not Be Entitled | The Few Will Hunt Show 002

In this episode, Joey and Drew explain how The Rules of The Few make FWH so much more than just clothing. They break down Rule No. 1: Do not be entitled. Earn everything. Joey and Drew pinpoint the origin of entitlement and its impact on society. Finally, they offer a tool for the rule— a practical way that you can live Rule No. 1 each day to change your life. 

 

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Creators & Guests

Host

Drew Beech

Drew Beech is an entrepreneur and cofounder of Few Will Hunt. He spent several years in the sales and marketing industry, grossing over several million dollars in sales. But his love for the entrepreneurial journey and desire to escape the rate race started with his personal training business in college. Today, Drew leads the Few Will Hunt community alongside his cousin and cofounder, Joey in their mission to restore the dignity of hard work through the highest-quality American-made apparel.

Host

Joey Bowen

Joey Bowen is co-founder of Few Will Hunt.

What is The Few Will Hunt Show?

The official podcast of Few Will Hunt, the world’s largest community of hard workers and 100% Made in the USA apparel brand. We’re on a mission to restore the dignity of hard work and help others live The Rules of The Few to strengthen ourselves and strengthen society. No entitlement or excuses are allowed here.

Joey Rosen: 00:01

Replace the phrase I deserve, right, with I am responsible for. Okay. So whenever you hear yourself saying I deserve, and a lot of people say happiness after that, I deserve happiness. You change it. You flip the script.

Joey Rosen: 00:17

You use different words for and you say, I'm responsible. Welcome to the Fuel Hunt Show. Welcome to the Fuel Hunt Show. I'm Joey, cofounder of Fuel Hunt, and I have Drew, my cousin and cofounder here with me.

Drew Beech: 00:33

What's going on, because?

Joey Rosen: 00:34

Going on? How you feeling?

Drew Beech: 00:36

Living the dream, baby. One day at a time. Good. Good. I love

Joey Rosen: 00:38

to hear it. Today, we're gonna do something a little different. Right? Previous episode, we talked about the origins of, Fuel Hunt. Today, we're gonna talk about the rules of the few.

Joey Rosen: 00:50

Right? So if there was something that is equally as important to our origin, it's the rules that we live by. Right? The rules of the few, the way I look at it, they're our differentiator. They're what different differentiates us from who people perceive as our quote, unquote competition in the marketplace.

Joey Rosen: 01:14

Right? Mhmm. Because I feel like as we've gained popularity and our community has grown, many people still see us as an apparel company, a clothing company. Yeah. But we know from our origin story and in our hearts, that what we're doing is so much more than clothing.

Joey Rosen: 01:33

Right? We're a community that lives by a code of conduct, the rules of the few. And we live by those rules to create change in society, the change that we want to see. Right? Restoring the dignity of hard work, bringing that back to the rank and respect that, it deserves.

Joey Rosen: 01:49

So let's dive in, to the rules of the few today. Why not go in order? Like, I'm a I'm a creature

Drew Beech: 01:56

of order, dude.

Joey Rosen: 01:56

Dude. So let's just let's just do it. So we'll hit the first one. The first rule, I believe is one of the most powerful rules. Right?

Joey Rosen: 02:05

It's one of, 11. Right? So the rules of the few are 10 rules plus 1.

Drew Beech: 02:10

Yep.

Joey Rosen: 02:10

Right? Because we like to over deliver. But the first rule, I think, is one of the most powerful rules, of the 11. And, I'm gonna actually read it verbatim because maybe, not all of the Eagles watching this or listening to this or, maybe they're new to the community and they're not inherently familiar with the rule. So I'll read the rule verbatim.

Joey Rosen: 02:31

We'll chop it up a little bit. And then what I wanna do, if you're okay with it Let's do it. Is I want to talk about a tool for the rule. See what I did? You know, I like to write it down.

Drew Beech: 02:44

Love what you did, but

Joey Rosen: 02:45

You know, I I don't. So, I mean, look. I should have been a rapper. Really. It's way too what it came down, but, you know, here we are and things no.

Joey Rosen: 02:53

So, anyway, a tool for the rule. So, really, what that means is, a practical way for our community members, for an Eagle, to live the rule in their daily life. Right? So we'll chop it up, we'll get into the tool for the rule, and we'll go for there. So rule number 1, I'm gonna read it verbatim, like I said.

Joey Rosen: 03:13

And I have my spectacles on, so please forgive me. Do not be entitled. Right out the gate was a do not. Do not be entitled. Earn everything.

Joey Rosen: 03:25

Choose hard work over handouts always. Consistent intentional hard work should be your default. Always choose it over handouts. Be self reliant, be skilled, be strong in mind, body, and spirit. No one is coming to steal your problems.

Joey Rosen: 03:50

No one owns you, no one owes you. You save you. So I still get I got chills reading it. I got chills the first time I wrote it. Mhmm.

Joey Rosen: 03:59

A strong statement really centered around what I think is the root of all societal evils, entitlement. And I say it's the the root of all societal evils because to me, blame, laziness, comfort, all stems from a feeling that you're exempt from hard work, and you're owed some type of special treatment. Right? So I think it's really like a core of root societal evil, which explains also why when we decided to codify these rules and I sat down and I wrote them, it's rule number 1.

Drew Beech: 04:43

Yeah.

Joey Rosen: 04:44

So before we get into practical stuff, let me ask you a question. How do you define entitlement?

Drew Beech: 04:54

A lot of time I think the easiest place to see entitlement is in the workplace. Right? You got a lot of people that want the same earnings or the same salary as other people, but they're only doing half the work. They're not they're not showing up at the same times. They're not working after hours.

Drew Beech: 05:11

They're not doing the necessary work to move the needle every day. Another place I see it personally is in the gym or at jujitsu in the academy. You got people that they want the they chase the belts Mhmm. But they're only showing up once in a while and they're not staying for the live rounds. But a lot of times, for me specifically, I think entitlement is just always thinking that everything's going to work out for you without putting the work in.

Joey Rosen: 05:38

Mhmm.

Drew Beech: 05:39

And in order to grow and actually have success in things and life, you have to do the hard work. And that hard work is looking under rocks that you don't necessarily wanna look under.

Joey Rosen: 05:50

Mhmm.

Drew Beech: 05:51

Like, getting in the gym and doing the workouts that you don't wanna do. So you could be in the gym doing those hard workouts, but then not doing the nutrition.

Joey Rosen: 06:01

Mhmm.

Drew Beech: 06:02

So, like, turning on turning over all rocks and making sure you're doing all of the hard work and looking at places you don't wanna look, I think, is another factor in entitlement.

Joey Rosen: 06:12

Yeah. I think I love that's a beautiful, beautiful analogy. I don't know if you ever hit me with that one before, but the analogy of the rocks. Right? Because it's not just that the rock's heavy.

Joey Rosen: 06:23

Right? The rock could be hairy. The rock could have a monster under it. Like, it's turning over those rocks that you are most fearful of.

Drew Beech: 06:32

Yeah.

Joey Rosen: 06:33

Right?

Drew Beech: 06:33

Yeah.

Joey Rosen: 06:35

You said that, in your definition, you said, to the effect of thinking that things are going to work out without putting the work in. Now you and I were abundant thinkers. Right? We believe in attraction. Right?

Joey Rosen: 06:53

Law of attraction. So there's always an element of, like, believing that it's gonna work out. Right? I mean

Drew Beech: 06:59

Yeah. That's

Joey Rosen: 06:59

how we work.

Drew Beech: 07:00

Yeah.

Joey Rosen: 07:00

But when you miss the second part of the equation, putting the work in, that's where you're saying you you're like, okay. That's that's entitlement to me.

Drew Beech: 07:08

It's it's not it's like I was saying, if not it's not if, only when.

Joey Rosen: 07:11

Yeah.

Drew Beech: 07:11

Right? Yeah.

Joey Rosen: 07:13

Yep. Exactly. Exactly. So for me, defining if I had to define entitlement, I hit on it a little bit in the beginning of the show. I think like for me what it means is that you have a feeling that you are exempt, right?

Joey Rosen: 07:28

From doing something the hard way. Right? That you're exempt from hard work and you're owed, right, special treatment for some reason. And I think we're how many years apart on me?

Drew Beech: 07:44

A lot.

Joey Rosen: 07:45

No. Only a day. Trying to

Drew Beech: 07:46

make me look like a dinosaur. I think it's 10.

Joey Rosen: 07:48

Listen. I'm a I'm a use full. Yeah. I think we're 10 years prior.

Drew Beech: 07:51

Aging in reverse. I do say that.

Joey Rosen: 07:52

I'm like Benjamin fucking

Drew Beech: 07:53

butt in there. I agree. Yeah.

Joey Rosen: 07:54

That's a movie. Right? Where your age is reversed? I never seen the movie. I just know the pop culture reference.

Joey Rosen: 07:58

But, so I think it really started with my generation, you know, this entitlement trap. I saw people close to me and people in my circles that didn't want to, you know, work in the mail room before they worked in the corner office, that didn't wanna clean the toilet, right? Before they became the skilled tradesmen, They didn't wanna sweep the floor, you know, before doing the crown molding, you know what I'm saying? There was this belief that they could just well, that they were owed the end result, and they could just jump over all the shit. Yeah.

Joey Rosen: 08:40

All the turning over the rocks. Yeah. Right?

Drew Beech: 08:42

Yeah.

Joey Rosen: 08:42

You know, and I think that if you and again, putting you on the spot, so I appreciate it. You answering this. What do you think caused that? What do you think caused this whole wave of entitlement? I know one thing in my mind I know one thing in my mind, but I wanna I'm curious.

Drew Beech: 09:00

About this before the show. So No. I'm yeah. So you are with me on the spot, but I do have a thought in mind. Mhmm.

Drew Beech: 09:06

And a reason why our generation ended up this way is because I believe that our parents tried to make everything easy for their kids.

Joey Rosen: 09:15

Mhmm.

Drew Beech: 09:16

So, like, you always say with the the DoorDash theory now, like, everything it shows up at your door without doing any work without even getting off your couch. Mhmm. But our parents tried to solve all of our problems for us before we even had them. So we didn't have to do any of that. Not that we didn't have to, but a lot of times, didn't have to solve problems, do hard

Joey Rosen: 09:39

work Mhmm.

Drew Beech: 09:40

To figure things out.

Joey Rosen: 09:41

And I think it's because they had it harder than we do now. Right? As a as generations, they had it harder. Right? So, like, you know, the generations that preceded us, it's no secret that they were much fucking harder and not as comfortable as the world we live in today.

Joey Rosen: 09:56

Yeah. So I think that the probably the intentions were good. Right? But I agree with you. Like a lot of our problems were stolen.

Joey Rosen: 10:05

And what happened is we began to develop a thought pattern or a behavior that we could do life the easy way, and it would work out the way we wanted it to. We could have all of our big dreams and goals and growth by taking the easy route. You know? And that couldn't be further from the truth.

Drew Beech: 10:28

Right? Someone's doing it the hard way. It's just not you.

Joey Rosen: 10:30

Right. Yeah. Yeah. Yeah. Exactly.

Joey Rosen: 10:32

Yeah. I think so, you know, if I was to define entitlement, like I said, it's that exemption, like I'm exempt from responsibility. Mhmm. Right? Because I'm owed something special.

Joey Rosen: 10:41

Understand. If I look at my generation and I say, okay, look, the problem started with us. Right? And I'm I'm theoretically a millennial, I think.

Drew Beech: 10:51

Are we tech with the same generation?

Joey Rosen: 10:53

No. We're different generations, obviously, but, you're a I fucked I fucked this up all the time. I'm a millennial. You're

Drew Beech: 11:00

we're the same generation.

Joey Rosen: 11:01

I want, like, a fringe of, like, millennial. I don't even know why I'm admitting this now. Okay?

Drew Beech: 11:05

I think I'm the same generation,

Joey Rosen: 11:07

Are we?

Drew Beech: 11:07

Yeah. Yeah. Yeah.

Joey Rosen: 11:08

Got it.

Drew Beech: 11:08

Because you're not willing to be my dad.

Joey Rosen: 11:10

No. Am I? No. Okay. Yeah.

Joey Rosen: 11:15

Maybe we are. But I think it started with the with the millennials. And if I look for one reason or like the birth of this entitlement trap, I I think that it comes down to praising what's required. Right? Like in my generation there was a lot of praise for showing up.

Drew Beech: 11:36

Mhmm.

Joey Rosen: 11:37

Right? Oh, you you made it to work today, and you're winning. Yeah. You know? Then you could just shuffle through your fucking inbox for 6 hours, and it was all good.

Joey Rosen: 11:47

Like, you know what? Put in a hard day's work. You made it today. You showed up. And there's that there's that, you know, conventional piece of wisdom.

Joey Rosen: 11:54

What is it? Showing up say half the bat or Yeah. I've never ever believed that, especially now. It's so easy. I get in my car with my heated seats.

Joey Rosen: 12:04

I put on my favorite podcast. It all streams over the air. You know, I have my my cup holder warms my coffee for me as I come in come on, man. Like, you know, there's nothing hard done.

Drew Beech: 12:16

It's So so How can

Joey Rosen: 12:17

just showing up be half of it?

Drew Beech: 12:19

That's one of my favorite, OGs from you back in the day. But I remember in our note, it said, don't clock in, spend all day shuffling papers, and say you put in the work.

Joey Rosen: 12:28

Yeah. That's

Drew Beech: 12:29

one of my favorite.

Joey Rosen: 12:30

So what Drew's referring to is, and we still have the note. As in and note on our shared note on our iPhones called OG. So the pieces of content that we post on a daily basis, that are meant to inspire and motivate and kick you in the ass, we call them OGs. And we had a running note, like, of all the wisdom that we would, you know, either learn or encounter throughout the day. We put it in this note.

Joey Rosen: 12:59

So it's the note that Drew is referring to. That note goes way back. Oh, yeah. Way back. Late 2016 probably, that note that note goes back too.

Joey Rosen: 13:07

So what I think praising what's required was the beginning of this whole entitlement trap. And, you know, not only just the showing up's half the battle, but And you know, I'll probably, you know, touch some theirs with this, but even just, you know, being rewarded for participating. Right? Not a good thing. And I think that started with my generation.

Joey Rosen: 13:32

And again, I think it was everybody had good intentions. They were like, hey look like, you know, we want people to be confident and strong and we don't wanna offend people, you know, but instead of using emotional intelligence to frame feedback properly, so that you could help somebody grow personally or be a better teammate or leader or player, whatever.

Drew Beech: 13:53

Yeah.

Joey Rosen: 13:54

Everybody was just given praise. Yeah. You know, you participated today. You showed up. You're on the team.

Joey Rosen: 13:59

So you're gonna get a trophy. And don't pay attention to the fact that it's the same trophy that the winner got. Yeah. Like, because we're all winners.

Drew Beech: 14:08

Yeah.

Joey Rosen: 14:08

And I think that that's very damaging to anyone really, not just the youth.

Drew Beech: 14:15

It's just not a good metaphor for life. There's just no no space in the world where you show up, do the bare minimum, and win. And life's fucking hard, and you're gonna have to take l's. Right? Mhmm.

Drew Beech: 14:31

And it's the same thing I tell my son. It's like, well, did you learn from it? Like, the only L's we take are lessons. Mhmm. So either you win or you learn.

Drew Beech: 14:38

Mhmm. But yeah. That we just didn't set our generation up for success with these participation. I think everybody else gets the same the same award.

Joey Rosen: 14:49

Yeah. Yeah. The same the same treatment. There's a clear there's a clear delineation between, you know, what's required. You know what I mean?

Joey Rosen: 14:57

Which is basically like the bare minimum and then what's above and beyond the extra mile. In my mind, there's a clear delineation between those things, and now that line has blurred.

Drew Beech: 15:08

Yeah.

Joey Rosen: 15:08

You know, it's all it's all the same thing. And I I really believe, I hit it on at the beginning of the show, I believe that this this entitlement trap, it births blame. Right? Because if you think you're exempt from responsibility, exempt from hard work, and you're not receiving what you think you're owed, what are you gonna do? It's their fault.

Joey Rosen: 15:28

It's this person's fault. In reality, just like rule number 1 says, you save you. Yep. The only finger pointing that's ever useful is when you point the finger at your fucking self. Right?

Joey Rosen: 15:41

And take ownership and take action. So blame is an evil that's birthed from entitlement. You know, that's one of them. And then you can get into laziness because people just throw up their hands and they're like, well, you know what? Fuck it.

Joey Rosen: 15:53

I'm just gonna sit around and wait till I get what I'm owed. Yep. You know? So I really do think it's a root of evil.

Drew Beech: 16:00

Oh, yeah. You are always the problem, you are always the solution.

Joey Rosen: 16:03

Yes. Yep, exactly. And it's very difficult I think to take that level of ownership in your life because what that means is you have to take complete responsibility for the shit storm that you're in. And you and I didn't come out of the womb at this level of personal growth, right? I mean, that we can sit here and live these things and say these things.

Joey Rosen: 16:27

You and I have been there. Yeah. You know what I mean? I've went through periods of entitlement in my life. You know what I mean?

Joey Rosen: 16:34

I've been the guy that had a victim mentality in the past and blamed. You know, if you wanna talk about another evil, the victim mentality that comes I've been that guy before.

Drew Beech: 16:45

Yeah.

Joey Rosen: 16:46

You know what I mean? So like I've experienced what entitlement can do to a person. What When we talk about our rules, right, a lot of the few hang the rules up. Right? Now we have posters.

Joey Rosen: 17:05

We have magnets soon. Surprise.

Drew Beech: 17:08

Posters may go out in order.

Joey Rosen: 17:09

Yeah. Yeah. Yeah. We have so, you know, many eagles have been hanging these posters in their workplace, in their gyms, in their cubicles, in their home offices. But what I really wanna do is give the few practical ways that they can live these rules.

Joey Rosen: 17:28

So you hit on a couple of examples of entitlement, you know, you see it in the workplace, you see it at schools, you see it at gyms. Let's hit on maybe 1 each, a practical way that the few can live this rule. Maybe it's a way you live it, you know, on a daily basis. The one that I'm gonna cite is definitely a way that I've lived it over the years. So why don't you go first and and hit us with a a tool for the rule?

Drew Beech: 17:57

So, this will will get me in some hot water with some of our community members because we are always getting requests for wall papers. And I don't, myself and the design team, they'll do another job of putting them out. But that is a no to myself that we should start. But my rule for the few or tool for the few is to set up a phone background that gives you a reminder of this rule specifically. But what I'll leave you with is nobody owes you, nobody owns you, and nobody cares.

Drew Beech: 18:28

So keep working, which I said in the last episode too. But Mhmm. Is a powerful reminder.

Joey Rosen: 18:32

Worth repeating.

Drew Beech: 18:33

Yes. And I do show you my to show you myself that I also put this on my phone screen to give me a reminder that I that I need on a daily basis when I'm think feeling sorry for myself or wondering why something didn't work out the way I wanted it to, and I realized that I'm the problem.

Joey Rosen: 18:48

Yeah. Yep. The, one one thing that I hear over email all the time because when I send out our community newsletters, at the base of the email, there's a little snippet of the rules of the few. And, I'll get, you know, 10 to 50 replies every time I send a note. They reply and they just say, thank you for the reminder on the rules of the few.

Joey Rosen: 19:10

Like, I just needed the reminder. I just needed to see that in the footer. Email was great, but I scrolled down. I read the reminders. Help me out today.

Joey Rosen: 19:17

Right? So I think that that's powerful. And fortunately or unfortunately, we're all kinda glued to the phone today. So putting it in a place directly in your environment where you're gonna see it is, is critical. Would you also suggest that maybe writing maybe writing that little mantra down in a in a in the morning in your journal or, in the corner of your notebook here that you use at the office or on your whiteboard at the gym?

Joey Rosen: 19:44

Like, would you suggest that too?

Drew Beech: 19:45

There's power in in writing, and that's proven by they backed by science.

Joey Rosen: 19:49

It it is. Yeah. Writing is a much more cognitive process than typing. Yes. Which is another reason why, you know, Remarkables are, you know, great little devices because you get to to handwrite.

Joey Rosen: 20:01

Okay. So my tool for the rule. So speaking about cognitive processes in the brain, we know from, you know, the hundreds of studies that have done that the words we speak have an impact and really shape our behaviors. So, you know, if you speak to yourself negatively, chances are you're gonna have a low value, or a low level of self worth. Right?

Joey Rosen: 20:27

If you speak negatively about the outcomes of your, you know, career or business, you're gonna find more problems than you do solutions. Right? Our words, I had a professor, when I was in college. This might be, you know, a little much, but it's a 50¢ word, but the word is efficacious. You say all the time, like words have power.

Joey Rosen: 20:49

Right? And we know that from all the studies that we've we've done on the brain. So my tool for the few is around the words that we use every day, and what I wanna do is challenge the few, and this is something that I do. I picked up a long time ago from a book, by doctor John Townsend on entitlement. And what he suggest is to replace the phrase, I deserve, right, with I am responsible for.

Joey Rosen: 21:17

Okay. So whenever you hear yourself saying I deserve, a lot of people say happiness after that. I deserve happiness. You change it. You flip the script.

Joey Rosen: 21:26

You use different words for and you say I'm responsible for my happiness. Like when you say I deserve something, I'm owed something, it's a it's a, like, a waiting statement, not a working statement. It's a passive statement, not an active statement. Right? You know?

Joey Rosen: 21:43

So whereas if you juxtapose that with, you know, I am responsible for, like I said, it's a very active statement. You start, for me at least, and this is one of the most powerful, things that I get from it. I start then to do a little audit. Right? So if I'm sitting around all day and say I deserve the perfect marriage, or I deserve the perfect mate, or I deserve to be happy, I'm just waiting.

Joey Rosen: 22:07

Somebody's gonna have to come give this to me. So I'm just gonna wait around and do nothing until it happens. If I flip then, I say I'm responsible for my relationships or I'm responsible for my happiness, it triggers a little personal audit in me. I say, okay. Well, wait a second.

Joey Rosen: 22:22

I'm responsible for this. Well, like, what the fuck am I doing to bring it about in my life? Like, it it triggers a personal audit for me. So that's that's the the tool that I wanna leave, the few with for this rule. I'm excited, man, to go through the rest of the rules of the few with the community.

Joey Rosen: 22:41

It was important for us to and speaking about our journey a little bit, it was important for us, I think, to codify these rules. For many years, we were speaking about these rules in our content, but we never stepped back and said, like, we're gonna outline these and provide, like, a code of conduct to the few. Our friend Craig, Bee's friend, our friend Craig Ballantine, he says, even before I think Jocko arrived on the scene, right, he says structure is freedom. And I think the the rules of the few, you know, give us the structure that we need for our daily lives to work hard, you know, to not only change our lives, but change the lives of those we love. You know?

Joey Rosen: 23:22

So I'm pumped to go through the the rest of the rules of the few.

Drew Beech: 23:26

Same.

Joey Rosen: 23:26

Yeah, man. Anything else, man? Any any closing wisdom, closing questions for me?

Drew Beech: 23:32

No. Not currently.

Joey Rosen: 23:33

Okay. Alright. Alright. We'll see. We'll see.

Joey Rosen: 23:36

As we go through the episodes, I'm sure you'll have some. Yeah. Alright. If, if I was to leave the few with a piece of wisdom, which I did, excuse me, on the first episode, and I'll leave them, with the same wisdom for this episode. It would be, always choose effort over entitlement.

Joey Rosen: 23:57

Always choose hard work over handouts. No one owns you. No one owns you. You're one of the few. Go ahead.