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Welcome to Live More, Earn More - the podcast for freedom-seekers, soul-led entrepreneurs, and ambitious creatives who are done with the hustle and ready for alignment.
Hosted by Lucy Griffiths, bestselling author of Make Money While You Sleep, this show is your go-to space for building a business that lights you up and supports your life (not the other way around).
Each week, you'll hear inspiring stories, practical strategies to grow passive income, magnetic marketing tips, and conversations that blend business brilliance with mindset magic, feminine energy, and a whole lot of woo. If you're a solopreneur or dreaming up your next big thing - this is your permission slip to do it on your terms.
✨ Abundance. Alignment. Action.
It’s time to live more and earn more - with ease.
If you've ever launched a course or a
membership or just had a complete flop
where you ended up in a ball eating
sweets and thinking it was the end of
the world, then this video is for you.
I, after many trial and error, have
worked out a system that really
enables me to have an easy launch and.
When you make it easy and lazy, it is
so much simpler in the way that you
launch and sell your digital products.
And so I'm gonna walk you
through how I do this now.
Step one is really all about making sure
that you have an easy runway of content.
Now I'm batching this video.
I'm filming this in advance, and
I'm creating content around a theme.
So I wanna sell a product, and
I'm creating content that fits
around the theme of the content.
And by doing that, it means
that you can plan out your
content in advance and you have.
Easy content that it, that fits
for your emails, for your social
media, and you flow into whatever
product you're wanting to sell in,
you know, a month or two's time.
So you are constantly thinking,
how can I create content that fits
around a theme in order to sell?
It's not necessarily about the end
product, but there's a, there's a system,
there's a, there's a way that it moved
towards the end goal of selling something.
And so it means that you have easy
content that fits in the flow.
So you are selling through
just the idea of it.
You're not actually selling the product,
you're just selling an idea of something.
And in doing this, it means that
you are creating content and
then you are creating intrigue.
You are creating something
where people go, oh.
I wanna know more about that, or
I'd like to know a, a, a little more
about whatever freebie it may be.
So in this case, I'm talking about my
easy launch plan, which is my free guide
to help you to launch with ease without
having the big stress, without worrying
about what's gonna happen in September.
You want an easy system, so
I'm gonna share this with you.
Check on the link below.
And that is really.
Stage one, and then it means you're
creating more content that fits around
the theme of whatever you are going
to be selling later in the year.
And then it, the content builds up to
that point, so you batch your content.
I've got a video all about batching
that I'm gonna share above.
And at that point, when you are
batching your content, it's not just
random thoughts about your content,
it has a theme, it's a purpose
in order to sell your product.
Now, this is the thing that makes it
different when it comes to the easy launch
plan, because I don't just do evergreen.
I have mini launches, so I'll have a
mini launch a couple of times a year.
I don't get stressed about it.
I don't run ads and spend thousands and
thousands of dollars on ads anymore in
the, in the ways that I used to before.
Instead, what I do is I will have
a very low key, simple launch
that I run via email so I can
schedule everything in advance.
Have that all set up, and it
means that then in between I'm
creating content around a theme.
At the same time, I will be running ads.
To a specific freebie.
So say for example, I'm running an
ad to my easy launch plan, it means
that people will join my email list.
So they get to know me, I'm talking
around a theme, and then I'm selling
them into my easy launch strategy,
which is, um, a course I sell for $47.
So it means that you can access that.
And then you get the system
and it just works in a way.
So it means that all the content flows
into a purpose rather than just being
scatter gun in what you do, but you're
not having to get stressed about it.
You're not having to worry about
having a big Facebook launch or
worrying about doing a Facebook
group in order to sell something.
You are just.
Doing a quiet launch.
And for me it works so much better.
It means I don't get stressed
out about having a big launch.
I can schedule everything in advance,
and I'm thinking ahead to my launch
in September, like, what am I gonna
include for my launch in September?
What kind of content do
I want to talk about?
And so thinking that far ahead means
that you can structure your content.
It makes it easy, it makes it much
more seamless, so you get to that
end point of when you want to launch,
whether it's September, whether
it's January or whenever is a, a
key point for you in your calendar.
I have my, my calendar mapped
out for the year of when I'm
launching, and it means that I know.
These are my big key launches,
and then the rest of the time
I'm selling on Evergreen and
I'm using the power of email.
So I'm, the main focus for me is growing
my email list in order to sell via
email, because I found that actually
sending out an email and you can.
Obviously write those in advance,
schedule those in advance, and
they have a higher conversion rate.
So it means that people are buying
through the power of email and it
just makes the process so much easier.
They're not necessarily gonna
buy from watching a video or
seeing a post on social media.
But they will when you are connecting
with them on email, and it's the
quietness, the power of connecting on
email where people make a purchase.
Think about how you buy.
Do you buy something where there's
some kind of sale or some kind of
discount on email and and people are
offering like, oh, here's 40% off.
And immediately you want to go
and get that thing and buy it.
And that is the secret
of the power of email.
It just takes a little bit of organization
and planning to make sure that you can
create that structure in order to sell.
If you like this video, I
would love you to subscribe.
Please click on the link.
I share loads of tips about marketing
your business and building a business
as a solopreneur that you love.
And if you'd like that easy
launch plan, free guide.
Check that out below.
Hope to see you again soon.
Thanks so much for watching.
Bye bye.
Bye.