Marketing for Authors: Be Your Book's Marketing Hero

Fit for purpose and emotionally resonant still matter, but AI raises a new question: does a real point of view survive the creation process? In part three, I talk through the difference between AI as a participant in your process and AI as a replacement for you, and how The Playbook is built on decades of real marketing experience and insight from prize-winning authors, not just AI output.

Read the article and watch the full series: https://morph.link/quality-ai

What is Marketing for Authors: Be Your Book's Marketing Hero?

Marketing shouldn't cost $20K in strategy just to get started, or feel overwhelming because of miscalculated, miscalibrated, and templated plans. Join Jeremy Ryan, founder of The Playbook and Metamorphosis Agency, for straight talk about marketing for authors and their book launches that actually work. Each week: tactical tips, real case studies from bestselling and award-winning authors, and strategies you can implement today. Whether you're 12 months from launch or promoting your backlist, this is your shortcut to marketing clarity. New episodes every week.

The second criterion in my effort to
define quality in the age of AI will ask,

does a point of view survive? But first,

if you haven't seen the first two
installments in this series,

I suggest going back to the beginning.

I put links in the comments, then return
here for this third installment

in the series. Okay, fit for purpose and
emotionally resonant still matter,

but with AI in the mix, there's a new
question worth asking.

Does a real point of view survive the
creation process?

Someone's judgment, someone's taste,

their discernment, and someone's actual
experience matter most.

How did that help shape the work,

even if AI helped draft or refine it?

That's the difference between AI as a
participant and a contributor in your
process,

and AI as a replacement for you.

I'll go back to our product, The Playbook,

as an example.

the playbook is built on decades of
marketing experience from the team

at our agency, Metamorphosis.

Then we added real world insights and
substantive knowledge contributions from
prize

winning authors, both to its brains and
its structure.

AI didn't invent that judgment,

we did. And we do, in a process of
continuous improvement.

AI is only helping to deliver it at scale.

So if you can't find a human perspective
anywhere in the output,

whether you're watching, reading,

listening, creating, or consuming,

that's a red flag. If you can,

that's another way to determine quality in
the age of AI.

Thoughts or questions, please leave me a
comment.