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The Real Estate Addicts (REA) podcast is a must-listen for anyone interested in real estate development, investment, construction and entrepreneurship. Each episode dives into a wide range of industry topics and features conversations with savvy, successful entrepreneurs who candidly share their career paths, challenges, breakthroughs, and the stories behind the remarkable companies they’ve built. Expect big personalities, thoughtful insights, and conversations that both educate and inspire.
Co-hosted by Ray Hurteau, Dan Rubin (Instagram: @rhinvestgroup), and Marc Savatsky (Instagram: @choose_boston)
Follow the Real Estate Addicts Podcast on YouTube: @RealEstateAddicts
00:12
way. to the Real Estate Addicts podcast with your host Ray Hurteau, RH Investment Group. Dan Rubin, RH Investment Group. Published author, marketer, that's key choose both. You're writing a book? You're writing a book? Tell us. Yeah, it's mostly vanity and ego driven. ah No, I think that there's some business case for this, but I'll be brief. I've been posting on LinkedIn for about three years. Very nice. Religiously, good job. That's hard to do. No, absolutely. Really. um They've seen good stuff in there. Like I say that humbly.
00:41
But I had AI recently go back and scrub through all my LinkedIn posts and then categorize them into chapters. there's, you know, technical construction, there's sales and marketing, there's stories from the field as a chapter. And then there's a bunch of pictures from the projects and it's called build Boston better. And I sent it to overseas to be published and bound. I have, do you have, but do you have to like, do you have like a.
01:11
specific what it is I I see publisher I'd be like some suspicious number write a code or You don't need any of that stuff I'm just gonna send these to friends and they pull one. Oh, okay. I'm gonna pull one out the white paper So yeah, you're not putting on Amazon. No, this is very much like my grandmother used to publish poetry in Florida's top poets and she'd pay like $400 for each book she appeared in Loves having that but nice kind of cool though. That is cool
01:40
So you had AI scrub all of your LinkedIn posts. Put them together. What about the comments? Was it able to grab those? But it did take the pictures and that took some doing. Interesting. I mean, I think, I know we had an AI episode recently, but I think there's so much to unpack with AI that we thought it might be worth doing a second follow-up episode and kind of talk about like pretty specific examples of how we're using it.
02:08
daily because you were just talking to us about a specific example of how someone that you're like kind of mentoring or helping out at the union, you know, they're they're starting a business but like building entirely using AI. Yeah, so like, think the job losses that are coming as a result of AI are real. But I think the flip side is that like human entrepreneurship and just innovation is going to take hold and AI is incredible for that. So we
02:37
Recently, a good friend of mine, Andrew Costa, he's like 25, hard worker, super honest. He's always taking just like really good care of me as far as trash clean outs and just showing up to be a cheap pair of hands as you know how that goes with delivery. And he is sort of had a business divorce and it's one of them what's happening next. I was told him like, if I could invest in a person, I'd invest in you. And so we're out shopping for trucks right now. We're starting a demo and disposal business.
03:06
Interestful. Circa demo and disposal. And if we, if I told you that we spun this whole company up in 10 days, I'm not kidding. Logo, website, whole CRM platform. I mean, you say 10 days, but I mean, you're doing other things those 10 days. You're not exclusively working on it 10 days. So, you know, how many hours you think are actually focused on it across those 10 days? 10. 10 hours? Yeah. So an hour a day? Yeah. Yeah.
03:36
Right. And spin up a business as it registered, like an LLC and all that stuff, operating agreement, all that good stuff. All those things are gone. But like I'll tell it to research the foremost thinkers in terms of logo graphic design. And it'll come back with like this guy did Nike, this guy did this. And then I say, I grabbed that list of people and like, uh, research all the writings from Dan Rubin and Ray Hurtel.
04:03
and think just like them and come up with 10 logos that will speak to this. And it's pretty good. It's how we name the company. It's how we got our logo. That's pretty awesome. Yeah. And then what else did you have you have it done other than like the branding and stuff? know, like operationally, does it do things? Yeah. So like clients can just upload photos. It'll give you an initial estimate. It has you go through like the workflow. there's our
04:29
You know, subscriber agreement. If we show up at your house, it's X dollars. You'll have a parking space available. You click yes, yes, yes, yes, yes. And then at the end of it, you sign your invoice, your credit card information is in there, these are these strike and there's a place to tip the drivers. Nice. Pretty cool. Pretty awesome. Yeah. We're tracking how much waste we save and divert. There's like a sustainability focus to it. Is it live? oh Somebody wants to go to it today? they're a truck.
04:57
Yeah, but once you get the truck, like everything else is there, it's ready to go. Ready to go. So that's interesting. So the point that it means, there's been a lot of Yes. You know, if not employees, I think that's the world we're in. I mean, you know, let me, I'll say this. I think there's too much private equity getting into small businesses. And you see this, like, I think we talked about this a couple of episodes ago, plumbers and HVAC companies. So this is almost the way to fight back because it's always been that those companies have
05:26
Huge budgets, huge resources. I mean, I feel like this is a way for the little guy to come back and take something away from PE and fight against PE. that I'm necessarily against it. In some cases it makes sense, but in other cases it's like, know, if you're an employee of a company that gets sold to PE, you kind of get screwed. But if you're the owner and you can sell for a premium, great. You've got the American dream there or depending on how big the paycheck is.
05:52
But it's like, what's the stop you from just spinning up another one and just keep doing that in different industries. If it's that easy. Our brokerage, we're certainly not compass or an alcohol will banker, but now we have a tool where if you write a commission statement, it's a skill within managed. And you just say like, I'm writing a commission statement and it prompts you through a series of questions. Were you the buyer's agent or the seller's agent? What was the sale price? What was the commission? Um, and then when you're done with the questions, it just pumps out the PDF. It's professional. It regenerates into email and you just.
06:22
you're done. Yeah. You know, and it's that easy. Um, that's just scratching the surface. Yeah. I think we talked about it. Like all these big guys that are touting their technology, you don't have to do that anymore. You can just spin up whatever you want, whenever you want. don't have to pay a developer to code anything for you. It's just, it's so easy and, and it's going to become easier and easier. Yeah. Our team has a tool on the brokerage side. Um,
06:51
So one, I had everybody these little appell pins that like will take notes. So if you're going into a show and you can click it, it'll listen. And if you say something to me in passing, just like, I love this house because the backyard, my kids are so like rambunctious. just really need this. Like it's going to go into a, into a CRM and all of that feeds back. So when I'm repping a buyer, that's a tool we have. Similarly on the seller side, as far as seller feedback goes, we have a tool where every other week.
07:20
The seller gets a generated report. You can add a little to it, but the point of being is this is how many times my phone rang. This is how many showings we had. This was the feedback. This feedback came up six times that came up four times, or, know, my phone didn't ring, which leads to another phone call and a conversation we might need to add. But the idea has been we're keeping your sellers abreast and showing them that we're working hard even if there isn't an offer yet. Um, and we used to do that just by like writing three paragraph emails sloppily. Yeah.
07:50
And it was just tough to discern like, are you trying to convey? This is a- We're just manually typing these in, things into the CRM. Yeah, this is professional. This is standardized across my brokerage team. Automated data mining, automated presentation and analysis is pretty incredible. I mean, I'm gonna start to use it, I think. We used to do a lot of direct to seller marketing. I used to have to go to like,
08:19
list source or somewhere and buy a list or, or we or we would spend countless hours driving for dollars and writing to, I would be driving around. Ray would be have his laptop. He'd be writing, he'd be writing addresses down. had, had this fitness app to like, this was before you track like where you were. And it was like, wow, you burn so many calories in my nominate truck, just driving around. that's how we kept track of the streets that we drove in. So
08:48
We used to do that and then, or I just go onto public record, you know, on MLS and pull lists. But now I was asking Claude the other day, I was like, hey, can you go out and scrub publicly available information from like the registry of deeds or any sort of public information from social media and contact information and all this stuff? And I said, yes, any public data list set that's available, I can scrub. So.
09:16
Now I can be very specific. I can go out and say, hey, Claude, I want to pull a list of multifamily properties with units between six and 25 units purchased in the last, you know, 10 to, you know, actually, sorry, not per not sold in the last 10 years. uh I want to make sure that there's either no mortgage or a certain number of. uh
09:44
percent equity in the deal. And I can just have it go out and scrub the data and pull me a list. And I said, find all of the information you can on the owner. it will go out and do it. And then I can either call a person, email the person, write the person or all the above. I can use AI to just do all of that for me. I'll give you one counterpoint. I got this email recently from a local realtor and it just like gave me the ick.
10:14
It was so clearly generated by AI and like it was addressed to 57 Emerson Street LLC. Ooh, no personal. No personality. It just didn't know that it wasn't Monk. It was a person. Regardless, like nothing is worse than bad AI. You've got to scrub your lists and you've got to tweak things. You've to check before it goes out. So like, show me what you're going to write to them. Cause I kind of want to make, I don't want to make it sound like it's robotic almost or.
10:43
got like that thick height. that's where can tell where it's like two robots talking to each other. And clearly like the contractor pumped this through Trachi PT and whoever's responding, you know, just did the same. it's like, we've had tenants using AI to generate responses for certain things that like, if you're trying to keep a certain amount of their security deposit, not keep it just reimburse for the images that cause. Yes. They're trying to argue with me like,
11:13
They're an attorney. clearly they're using AI because they're citing specific like Massachusetts statutes. And it's like, okay, you're not an attorney. And then I use my non-attorney skills to reply. Yeah, exactly. But I mean, I don't know. You can also tell when there's like those like little emojis and every bullet point. But yeah, I think, so I guess your buddy started a company in 10 days or as close to it minus the actual physical hardware.
11:43
Dan's going to spin up some kind of direct to seller marketing variation. I'm going to give you a couple other. Yeah. What are some other things? This is actually one that I like to use because it's just, I think very relatable no matter who's listening, but I needed sunglasses and I uploaded a selfie and I say, study my facial profile, find a pair that shape matches the, giant. Secondly, do a color study on my, uh, how, you know, my skin tone and pick color of glasses.
12:11
that are in my color study that compliment that. And then I say, they must be polarized. They have to be $150 or less. um Shop online and find me 10 options and then render each pair of those sunglasses on my face and then research discount codes for each of those Ken vendors and then produce a report that I can click through. And? And it's great. That's how I Which ones did you buy? know I bought shape models. ah
12:39
Just say you gotta wear them on here. You've ever seen Ray? No. Have you? Like Ray Bans. I don't know. I'm just ready, Ray. Actually, you know what's funny? A couple, maybe a week ago, Mark was asking the three of us, or the two of us on our text chain, like, hey, I'm looking for a laptop that's a certain price. I went to AI. And I put your criteria in there, but then I spot checked it. I'm like, no, you know what? Because I'm a little, techie, right? And I'll know what makes sense. But then I also thought to myself, I got you like a modular.
13:08
recommendation, like plug and play. Cause I figured you'd appreciate that. And then I just got you like the raw power, best bang for your buck one. Um, and I don't know if you made the purchase, but you know, I, I use that cause I would have gone with the company that I recommended to you when you were getting one. Yeah. But then when I put it in there, AI was like, no, I don't go with them. was like, all right, I won't go with them. But I that's a great example where like, uh, my friends ask me all the time for construction advice, like how to fix this. And not infrequently, I just pumped that question through AI.
13:36
And then I kind of do the same thing where like I prioritize it, give some sort of extra guidance and spit it back. But I don't think that like me reading that response about the laptops, I'm gonna study computer science. I'm a love. Well, I was in business. You throw us in the comp side bucket all the time. Dan was computer. Engineering. Engineering, yeah. But we were in technology. Yeah, I know. little bit. But yes, but like I agree, think you could use,
14:05
I think you can, the point is, is you should use AI. If you're already knowledgeable about a subject, you can use AI to basically craft the initial message and then using your knowledge about that specific subject, you can just massage it and tweak it to however you think. And make sure and validate that it's not spitting out garbage, right?
14:30
Because I think a lot of times people will ask AI something, but they don't know anything about it either. And so it could be, you know, spitting out garbage in garbage out, right? Like it could be spitting out garbage you won't even know. And you take it as gospel. main thing with AI is like, have to do some follow-up. You have to refine and do some follow-up because if you just give it that initial prompt or only a couple of times you go through and refine it, you may not get the end product you're looking for.
14:59
I had, uh, I have an office and I've been working with, uh, menace on interior design for that eight by eight office. And if I just took a picture of it and said, provide a desk furniture area rug and, uh, two guest chairs, you know, God knows what we'd come back with. But because I understand some elements of design, you know, can say things like, I want a neutral palette. Uh, I want to use a mid-century modern style. Um, make sure that whatever light fixtures.
15:28
you know, uh fit the same industrial vibe. And it did pretty good, but absent that. But I don't think we're saying it in two grades. I've also noticed sometimes that you don't want to overwhelm AI with uh too many prompts at once. I've done that before where I was trying to get Claude to do a very high level massing study for me. And I gave it all of this information in one big paragraph and it completely fucked it up.
15:56
But then I went back and I did it like one or two things that I was like, okay, these are the setbacks. Then I said, okay, do a, you know. Now oh here's my elevator dimensions. Make sure it's pushed against the corridor and not like randomly in the middle of the building. And then here's my my staircase dimensions. So like you kind of have to like feed it slowly. It did a good job. But if you try to do it all at once,
16:25
it will completely mess it up. I have the same example of locating office furniture in the rendering. I was trying to get it to prunes. So I had to do the step-by-step thing, but I will say that like Manus in particular, you can have multiple things going on in the background at once. So what's Manus good for? What's its niche? In my opinion, it's like straight vibe coding. Like I don't have any computer programming skills, but I can build a pretty good website. So, and it's really good with workflows. So another workflow that we have now.
16:54
is like an open house or a new listing. It same, there's a skill and there's a prompt. It's like, it, create it, choose Boston open house sign. And then it's just going to feed through what's the address. One of the times, upload a photo and it's going to pump out the same. If you've seen our event photos for the union, they're all the same marketing look. It's just all Manus. it, so what's the difference between like Manus and Quad? Are they kind of competitors? Manus is more expensive.
17:23
I you that. spend right now is... Is it use-based spend? What? Like you spend based on what you use or is it flat? Yeah, yeah. So that's why I have five different things spending at once. Could be shopping for my sunglasses while it's creating an open house flyer. But I mean, what's the cost to hire somebody to build things up? Why you use like chat or clod or another for the sunglass thing versus Manus? Manus. I think Manus is really good at...
17:52
kind of multi-step tasks. I see. Just like the sunglasses one. The website is, yeah, creating websites frighteningly easy. What about, do you have like an agent? I mean, I always hear these things like you have an agent and that's something like an AI agent. It's just sitting there waiting for prompts or waiting for some trigger. And then it just goes. Yeah. Essentially, do you have that? Telegram. Cause I want to, I want to get property management like
18:22
at some point, like a level one almost, like triage. Well, that's where it's going. mean, eventually that it will, it won't be forced to forget the call center that we have, which, know, it's hit or miss if they pick up and you can leave a message or whatever. I want there to be a way maybe they could call. Here's what I And interact with that. In terms of brokerage, and I haven't figured this out yet, but maybe someone smarter than he can. But you've had the experience of like, you've got two buyers on Saturday. You need to get to Dan's open house, then raise. This is at this time.
18:52
Yours is at that time, yours at this part of town, his is that, but there's also five more properties. And it's such a like, you know, mind F to spin that Rubik's cube. think you could- Like just like a scheduling, like how to like, your day. But also to reach out to you, to email you as the listing agent and just say like, I'm Mark's VA and Mark has a client who's interested in seeing that. you available? What time is available?
19:19
I'll get back to you, ask you the same question, you know, and then can somehow put together your parade of homes. That's kind of cool. We're working on also like a buyer thing where our buyers have a portal and everything that they see is updated into their portal. So you can go back and scroll. Like it helps you make your decisions of a fine layer. If you can look at the 30 properties you've seen over three months, what you didn't like and how much they went for. Um, and it's just not hard. No, no, it's not hard at all.
19:48
But I agree. mean, I think, I think that level one property management triage support. Like that's there. You can copy, like Manus has his own email that's associated with your account and I can copy that. It adds to my calendar. It like watches for things that I need to be doing. I just freak out that it's going to go rogue or it's going to end up sending something that I wouldn't want to send or it's going to, you know,
20:12
barf a bunch of stuff out that's too verbose or something, know? You say the same thing about the person that you hire now. Right. Yeah, fair. I find calendar management to be like a real pain point for myself. do you know this? Hey, Dan and I are, I'm on the same page as you, Mark. Like, Dan gets frustrated with my calendar skills. I need an admin. No, you just need AI to say,
20:37
the night every night at five o'clock. Tell me what I'm sending me a text message. Send me a message at the same time every day telling me what I'm doing tomorrow. Or based on the traffic, just tell me when I need to get the hell in my car and start driving. You could do that now. That's easy, Ray. Well, I guess I'm behind the times guys. You are behind the times. I held off for so long. just didn't think it was that mature yet. I mean, I'd kind of screenshot an email right now, sending three of us our email talking about when we're going to podcast.
21:07
Um, I can just like grab that, put it in there and say create calendar and pipe and I'll invite both of you. It'll put an appropriate subject. If it does talk to me or something like, do you meet? It'll ask the main side of it. So I like that. My, photo is my phone or now I'm just like all screenshots and like, yeah. I think you guys will have to tell me off, off a screen here, what to do, how to organize my life. I'm a mess.
21:36
I don't know. You just, you're... I don't know. I put travel time in my calendar all the time. Yeah, he blocks. He'll block time for travel. That's cool. It's a smart move. I've been doing it for years. It's helped me tremendously. It's a life hack. I knew I could drive to Amesbury today and it takes me an hour to drive Amesbury. So I block it. I say drive to Amesbury, I block an hour on my calendar, drive back to Boston. I block an hour on my calendar because I know I don't want like...
22:04
Cause if I, if I don't do that, then I'll schedule something and I'll be like, oh shit, I have to drive an hour, but I have something scheduled in between. But then I also say, all right, well I have an hour to make calls. I have an hour to do stuff in the car. So then while I'm in the car, I have like my task list of other things. Like I call some, make some calls. it's like, use that. really why I want a Tesla and I guess it doesn't have to be a Tesla, but I want a self-driving, self-driving car. Yeah. Full self-drive. Kind of stay, start gallivet. You, it's not just software. You just got to pay for it. Right.
22:34
Or no? No, like, no. Like some of them you have to like hold onto the wheel and the other thing. Well, with even with the Tesla though, it's like if you're looking, it will watch your eyes. I but I think you can put tape over the thing that watches. Oh my God. Oh, you can? I don't know. Just wear those Ray-Bans. We'll tape like some eyeballs on there. I have noticed though, cause my truck has the.
22:59
the blue cruise or whatever. And I had like a free trial when I first got it and I don't pay for it. And it does that, it will do the driving only on the highways. um But I noticed when I wear sunglasses, it has a hard time tracking my eyes. So I'm able to multitask a little bit more. Interesting. Well, we're gonna have another, well, I'm sure we'll have plenty of AI episodes coming up. The speed at which it's going is crazy. What we talking?
23:26
How many episodes ago was the first episode of AI? Like four or five episodes ago. And I feel like we've already, it's it's insane it's moving so fast. Yeah. Can you guys share about somehow, we printed all this swag for the union. So hats, t-shirts. Did you have a design source, print order? Like, I just don't understand how it goes that far. guess I- the craziest part was like for the t-shirts, for example, I was like, help me design a t-shirt. I know nothing about textiles.
23:54
Ask me good, better, best questions. Ask me like what kind of fit you're looking for. And like came up with 60 % polyester, 40 % cotton. Uh, we said that we're going to use screening printing instead of, uh, I forgot what other options were, but basically it came up with like a pretty precise specification. It was two pages long and, on the quality of the shirt, the printing strategy or approach, uh, helping make the logo and then, um, mock it up.
24:24
And then I put it on, hallibaba in the RFP section and I got 22 quotes on my t-shirts overnight. woke up and I had 20 factories that did apples to apples on making my t-shirts. Now I didn't know there was an RFP section. Oh yeah. How many of them were legit? Um, I actually think, you know, like I started Christian from Recon tape measures, you've those? Yeah. Yeah. He's like an expert in all that stuff.
24:52
did in manufacturing for so long. But he says, uh, the thing you got to watch out for is some of those places don't actually produce t-shirts. just know somebody who does, um, it's like a body sort of drop shipping almost. Um, so you'll find out who the old players are over time. Regardless. I know that I bought a Mali came there. High quality. Um, that's great. want, have a coffee mug. I use it all the time. I got a walla.
25:22
Uh, bottles, I got hats. You're going to reach out. think you've reached that point where you don't know. You're not going to know what to do without AI. You're very dependent on it now. It sounds like it's baked in. Do you have a good relationship with AI? I always said, listen, thank you. Yeah. Do you? You're very polite to AI. Does your AI have a name? No. No. Have you ever asked? You should ask. But like the question of like, this is the thought experiment. Um, you know, if you ask our parents, like when they were in their thirties or whatever, like if you're a kid.
25:51
uh, tells you that they're, uh, they're gay. How do you feel? And now it's like, what does, I don't care. Like, whatever, just wash your hands, you know? It's uh more like, yeah, that's me. Forgiveness. Strike that. Where does this with this is now the question for you guys is, uh, what if your child falls in love with an AI? Well, that's, that's happening.
26:19
I totally is. So, know, right. We'd be accepting of that relationship.
26:26
You already know my answer. don't know. I'll cross that bridge when I get to it. Here's what I'd say. If I get too old and then you can, and we get to that point where I can offload my consciousness into it, I'm allowed to have a relationship with an AI. When I'm like, my physical body's dead. That's fine. Yeah. That's, that's wild. That's like, what's that movie called? Uh, where they just copy your brain onto like a computer. I mean, isn't that part of the matrix sort of?
26:55
I mean, you still have a physical body. just don't use it. Right, right. No, I'm talking about like when, like if you're gonna like, so you don't like when you're dying. Yeah, I don't know what the movie is. You like basically copy your consciousness and brain to either a machine or another body that they just like basically replicate or like print out. It's crazy. It'd be kind of cool, but maybe not. I don't A lot of power demands. Hey, anything else on AI before we wrap this We've gone like.
27:25
so far in circles. I won't think that I heard it recently, but I have that position that eventually it will be uh billed like a utility. So water bill on an electric bill, uh your use of AI should be billed appropriately. And the other concern they expressed is that it's currently lots of VC money behind it. And so the rate that like I'm using all this AI and I think it's expensive. I'm probably being subsidized in a meaningful way to the consumption.
27:54
Yeah, the customer acquisition costs and the just the processing costs, electric, like all like the programming that they're doing. It's just, I think this could be, I have read and listened to some podcasts where this could be like not as bad as the dot com, but a similar type situation where there's going to be a lot of consolidation in the market. Yeah. I mean, there's a few other concerns there like,
28:24
And what is that you're spending all these billions of dollars on processors of 2026 vintage and by 2028, they're pre-updated. think residual value. it's is there going to be a bank collapse as a result of that? That's the thing. like, you know, they're all finance. Um, but he also said that he's none of these companies have gone public yet. So what are the valuations going to be on some of these?
28:51
companies, it's gonna, they're gonna, it could be like trillion dollar valuations. I'm sure we'll see trillion dollars. I'll see, we'll see a multi-trillion at some point. They have to, they have to be, they kind of have to be losing money right now because their only goal is just consumer base. They need to get there. They need to show the number of users. The other thing is, like, we subscribe, but how many people are just using the free version? Well, ads will start coming into play.
29:17
As long as the ads don't start showing up in the results like oh, hey I heard you wanted this and then you know, like I'm looking for windows and you know Now you've got Marvin saying like oh, no, this is really the window you want But this is the this is the era where uber was four dollars to get some Logan Airport. This is like all these seem like you're kidding me You know, I think right now we're gonna look back. Yeah, remember when for $20 a month Yeah, you could have unlimited even now you have limits. So at $20 a month you do. Yeah different ear limits
29:47
Yeah, I think I spent a thousand bucks on Miras last month. Oh my God. No, no, I mean like- credits, but what about like, checks? Yeah, and let's say it's the $20 a month clause, then. Like, do you ever hit the limit? I've hit the limit. What does it do when you hit it? Is it just a big time of day? It's not even, but it's not even 24 hours. Like, if I hit the limit at like 11 or 12, 12 p.m., it will say, come, like your limit is up until 5 p.m. Like, come back at five and you have more. Yeah. As like a business owner, it's like, you said it earlier, I'm not sure they caught it, but.
30:16
How much would that have cost you to hire? So like I spent a thousand bucks last month. Uh, was the best deal ever. how much would it cost for massing study to hire an architect for massing study and, the fact that you got it back near instant. have a CRM that I'm not paying a thousand bucks a month. mean, like, you think a port or a fiber? We scraped a publicly available CRM, uh, an open source CRM. And then we went to like monday.com and we like took all the features and functionalities and cross-referenced it against this.
30:45
Shout out to Sean Schuchla, scale with Sean as a business consultant. And I've been working with Sean on a lot of this stuff, um, at the union. Nice. Is the CRM for your brokerage? Uh, yeah, it's for the brokerage. Yeah. But we're also using it, uh, same site for the union. So, yeah, nice. That's crazy. Did you ever think you'd make your own CRM? No. So there you go. is. Do you feel more competitive? You don't need, like, right. It's like all of these, all of these other.
31:15
subscription-based models, you don't need them anymore. You're just building your own in-house and you can customize it to exactly how you want it. Think about how many times we tried CRMs and we were like, This one's great, but it doesn't have four or five features I wish it had. Or some kind of integration or feels. Integration sucked. So it's like, just go out and create your own exactly how you want it to integrate with exactly what you want it to integrate with. We built a lease.
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Uh, onboarding, well, software. And it's basically like, you know, if you want to buy a $2 million round, so I'm like, uh, come meet me for coffee. I'll put two hours on my calendar. But like, if you want to rent a place, he may or may not actually make me for like, here's a link, click it, update on your need, launch wishlist, your budget. I'll read it. I'll call you, but like that at least lets me file it away. Talk about, yeah. Talk about property management automation, right? I think we really should because
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Like right now, it's like, think about it. You pay for, you basically have, you already have the spreadsheet of when leases are expiring. You can have a templated email ready to go and say 60, 90 days before the lease is up, automatically send the email to these tenants. You don't have to do it manually. Just automate the whole thing. Yeah, yeah. Well, the thing, see, I go back to my, will people appreciate the human touch because people will it's not coming from a human. Will they? Because.
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I'm a pretty unique guy in the way I talk and communicate. And I pride myself on kind of like knowing who's who. And you know, we were talking earlier, I'm like, oh yeah, this person's renewing. She's very nice. can't do that at scale, man. Sure you can. No. Offload my consciousness. Yeah. Don't we know when that's a bill? On that note, we don't need more than one rag. Well said. Thank you. I hope you enjoyed the episode. Appreciate you guys listening, reviewing, rating, subscribing, watching. See ya.