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The podcast focuses on fiercely empowering women in business, as entrepreneurs and women in male-dominated industries, featuring guests who embody strength, resilience, competence, and a touch of sass as they navigate business and life.
Looking for guests who are willing to bring a wealth of experience and knowledge but also possess the strength, resilience, and sass that align with the tone of my podcast.
I want their stories and insights to provide immense value to my audience, helping me to establish a powerful podcast as a must-listen for women looking to empower themselves in business. The goal is to build competence and discover how brave women can be in business.
Welcome to Superheroes in Heels, the podcast where powerful women rise, lead, and own the room. I'm Kimberley Borgans, your host, fellow trailblazer, and unapologetic advocate for women in the world of business. With over thirty years of experience building success in a male dominant industry, I'm here to empower you to do the same. Each week, you'll hear bold conversations with inspiring guests who embody strength, resilience, a little dash of sass, and a little bit of grace. Together, we'll challenge the status quo, break through barriers, unlock your confidence, and unleash your inner superhero.
Kimberley Borgens:You ready? Let's go. Welcome to Superheroes in Heels, the podcast that fiercely empowers women to step into command presence, own their role, and lead like the strong capable women that they are. I'm your host, Kimberley Borgans. And today, I am joined by a phenomenal woman who happens to be in the marketing space, and we're gonna talk with our guest.
Kimberley Borgens:Look. She is down to earth. She's a get it done kind of gal. You know, she helps multimillion dollar businesses break through growth plateaus, right, and achieve sustainable scaling. Like, I think that's important for us to really understand.
Kimberley Borgens:Look. This gal who I am bringing in with you today, Amy Matthews, look. I have to say this. Amy is a powerhouse. Okay?
Kimberley Borgens:She is the founder and CEO of Amy Matthews Integrated. She serves her company, you know, two key ways by providing fractional CMO, in case you didn't know what that mean, chief marketing officer, right, And marketing director services for businesses ranging from anywhere from, oh, someone under 50,000 to, oh, just a small change of about $30,000,000 in annual revenue. But this gal is a powerhouse. She is here to help you understand what marketing is really all about and how she can serve you as you move forward in building your business. So I just wanna welcome and give a huge welcome to my friend, Amy Matthews.
Kimberley Borgens:Hello, Amy.
Amy Matthews:Hello. I'm so excited to be here today.
Kimberley Borgens:I am so glad you're here. Like, and I, we go back. We we get together and we talk and we kinda hold each other accountable and things like that. So I'm so happy to have you.
Amy Matthews:The good, the bad, the ugly. The
Kimberley Borgens:The good, the bad, the ugly, and the fun.
Amy Matthews:And the fun. Lots of fun.
Kimberley Borgens:Yes. Yes. Amy, I will just say on a personal note, Amy and I Amy is the only person other than my spouse and family that I have spent hours, and I mean hours, in a restaurant testing food and trying new and creative things. The best afternoon brunch time I I ever had. So, you know, I just wanna say I just love connecting with you, Amy.
Kimberley Borgens:So I'm so
Amy Matthews:glad you've chosen to Definitely mutual. Definitely mutual. I think I can see us for years to come meeting in random cities just to enjoy a long lengthy meal to where we actually get asked to leave the table.
Kimberley Borgens:That's right. Only because they were closing down. That was it.
Amy Matthews:Yeah. Only because could you move to the bar so we can reset for dinner and go home, people, please? Exactly.
Kimberley Borgens:Okay. So, Amy, we're gonna talk about marketing right now. We're gonna talk about like, for you, your business is about creating marketing and helping people understand really what marketing is and maybe what marketing isn't. So could you share kind of with the audience, you know, something about, you know, what you think marketing is and isn't?
Amy Matthews:So I think that at its core, the most fundamental thing that marketing should be, let's say it that way, is it should be a road map to how you can solve your customers' problems, how you can meet their pain points. I think of them as pain points, consequences, and solutions. So customers have pain points. That's the underlying thing, the need that drives their behavior. Mhmm.
Amy Matthews:They're most likely only ever gonna talk about the consequences of those, the things that are happening in their life that are those consequences. Marketing is all about saying, I recognize that you have a need. I feel the consequence and how it's affecting you. And, oh, by the way, I have a solution that can make all that better. And that's the only part in that three prong where you and your company or organization or whatever you choose to call yourself come in is in how you solve it, the solutions you provide.
Amy Matthews:So to me, marketing is that journey. It's getting them to understand, hey. Over here, I get you. I see you, and I have a solution that'll work for you. Nice.
Amy Matthews:It's not it's not, hey. Over here, look. I'm fabulous. I'm the best thing since sliced bread. I don't know anything about you, but you should buy from me because I'm amazing.
Amy Matthews:That's not marketing. That's just clutter and chatter in the marketplace.
Kimberley Borgens:I love it. So let let's before we dig into all of that, can you tell us a little bit about, you know, how did you get started in this journey?
Amy Matthews:So I can give you two examples. How did I get started in marketing and then how I got started to have my own business and really be that superhero, I'll say in tennis shoes because Kimberley knows I don't wear a lot of heels anymore, but I am back in a regular shoe on occasion. So I actually fell in love with marketing in a course in college. I'm one of those geeky people that went to school, fell in love with something, majored in it, got two degrees in it, and has stuck with it for thirty plus years since then. So that is really how I started was in a marketing course at the University of Tennessee, Knoxville.
Amy Matthews:Yes. Go, falls. And I worked on understanding marketing. It was a business course. I went to school thinking I wanted to be a corporate attorney and fell in love with marketing and never looked back.
Kimberley Borgens:Was that class an elective class, or was it a required class?
Amy Matthews:It was a required class. It was a marketing one zero one class that you were required as a business major to have, and I never stopped after that. It's just something about it was exactly what lit me up. I knew it was what I needed to do. Nice.
Amy Matthews:And then a little over ten October will be eleven years ago, I we had a conversation at the dinner table with my then four year old about what did mommy do and realized that she had no idea that mommy not only went to college but had a graduate degree just like her Appa. She calls him Appa, which is daddy in Korean. She had no idea. She had no idea that I had all these other things. And my husband was saying, I really think you should form your own business.
Amy Matthews:I was working independently just as a contractor, and I hadn't thought about it. But that moment, she said, well, Mark, mommy's job is mommy. That's her job. I we don't she doesn't have another job than that. And then when she realized I had gone to college, it just from there, I was like, okay.
Amy Matthews:This is no. I can't I can't let her think that I only have one facet. And let me stop and say, I was mom and mommy for a substantial portion of time that that's all I did. And I'm fine with that. And lots of people are that and lots of women are that, but I had more facets to myself that I wanted her to know.
Amy Matthews:It wasn't that it wasn't right for her to think of me as only that. I knew she wasn't getting a complete picture of who I was.
Kimberley Borgens:Great. I loved how you rephrase that, and you just you know, it there's more to us than, you know, being mom. There's more to us than being a wife. There's more to us than being a business owner. We we are multifaceted, and I just love how, you took that and and just reframe that with, you know, clarity for people to understand.
Amy Matthews:A little anecdotal story. So my daughter is a competitive archer, and I take her to practice sometimes on Friday afternoons. I don't work on Fridays. And they all introduce themselves as so and so's mom, so and so's mom. And I throw all the moms for a loop because I always tell them what my name is.
Kimberley Borgens:Yeah.
Amy Matthews:And I'm like, yes. I'm Mia's mom, but my name is Amy.
Kimberley Borgens:Right.
Amy Matthews:And they and and they still call me Mia's mom, which is fine, but I'm like, my name is Amy. Right. My name is not Mia's mom. That is just a job title that I hold.
Kimberley Borgens:Correct. I love that. I love that for you. Because by doing that, really, you're standing up in your own power that, you know, part of your superpower of I'm here, and I need you to pay attention to me too.
Amy Matthews:Well, I think too many women allow ourselves to be defined by everyone else and the role we play for everyone else. And I think that we get to stand as unique individuals, and those roles are a part of that picture of who we are as a person.
Kimberley Borgens:Absolutely. Wonderful. Okay. So tell us a little bit about look. Marketing is out there.
Kimberley Borgens:I mean, we hear it's sales and marketing as if it's one thing. And you and I both know based on the many years in business, there's sales, and then there's marketing. Two completely different pieces. And you're you work on the marketing side. So what would you say would be, like, the the number one marketing mistake that people are making?
Amy Matthews:Well, whether it's a teeny tiny mom and pop of solopreneur or a major corporation, it goes back to what I said in the beginning. They spend entirely too much time talking about themselves. They only want to talk about themselves. They wanna talk about how great they are, how amazing they are, how many years experience they have, how many this, how many that. And at the end of the day, people love to talk about themselves, and they love to hear about themselves.
Amy Matthews:And if you want to sell to them, why the heck would you talk about anything else but them? Because you're already fighting the battle. If if you're if you're doing that, then you are just a part of the confused and cluttered marketplace. But if you're talking about them, they're predisposed to go, oh, okay. They're talking about me.
Amy Matthews:This is a subject I like. Let's talk about that. And so that's the number one mistake I see them make is they spend too much time talking about how amazing they are Mhmm. And very little time talking about how they solve a problem.
Kimberley Borgens:I think it's kind of reframing what your ego is supposed to do. Our ego wants to talk about us. And if you could reframe it when it comes to marketing, can you talk about the ego of your client?
Amy Matthews:Yes. And here's an interesting thing. The more you talk about them, the more they're gonna talk about you.
Kimberley Borgens:Absolutely.
Amy Matthews:Because you made them feel heard. You made them feel seen. And they're like, oh my god. She gets me. Have you seen what she does?
Amy Matthews:You have to go talk to her.
Kimberley Borgens:It's natural reciprocity.
Amy Matthews:Yes. Absolutely. A %.
Kimberley Borgens:Wonderful. I love that. Because if we really stop and take a look, if if you're out there and you're listening to Amy talk here on this podcast, think about for yourself is how have you been marketing? Have you been focused on what you had to offer them? You know, what all your experiences are, all the different things.
Kimberley Borgens:Have you been putting that out there so much and then you're going to yourself, oh, maybe that's not maybe that's why I'm not getting all the clients that I want. Right? Like, is a huge takeaway if you could take this is how can you talk about the people that one client that you're trying to get? Stop trying to look at so many clients, but think about the one client you're trying to get. What does their ego need to hear?
Kimberley Borgens:Right? What is it that they Absolutely.
Amy Matthews:And I think, you know, it's it's a challenge because as people, we want to impart value. And so let me digress for a second and add to the question that you asked me about mistakes I see companies make.
Kimberley Borgens:Okay.
Amy Matthews:And now let's take that and channel it right to the audience of do I see women make a larger mistake in some ways even beyond just what the typical company makes? And I would say yes because as women, we tend to oversell value because we feel like we have to keep listing all the ways in which what we offer is worthy of them spending money on. Now I'm not saying that personally I do that anymore. I've learned to stop doing that, but it is our propensity to come with a laundry list of ways in which we offer enough to make it worth it. And we fall victim to that when really you don't have to list every problem you solve to make it worth the money.
Amy Matthews:You have to list the most important problem that they have that you solve to make it worth money.
Kimberley Borgens:Yeah. Because really, you're just kinda like throwing out a whole bunch of problems that I solve and hoping one sticks.
Amy Matthews:Right. And what I like to say is if you're gonna do that and throw out every feature of everything you do, get really prepared to say this one key phrase, which is, and would you like fries with that? Because that's what you've just done. You've offered them a fast food menu and you're supersizing it. Whereas if I could tell you that, Kimberley, if I could say that you could work with me and you could solve this one thing that keeps you up at night or keeps your growth from being sustainable, does anything else matter?
Amy Matthews:No. No. It doesn't. I don't great. I get all those other things too, but if you can solve that, I'm in.
Kimberley Borgens:Absolutely. Right? And I so huge valuable. I think that by adding that to it like we do as women, we seem to have that tendency to try to prove our value. Men just they automatically decide they're valuable, and therefore, this is what I can do.
Kimberley Borgens:Yeah.
Amy Matthews:I am great. Take my word for it.
Kimberley Borgens:Yeah. We're both married to very strong military men. So Yes. Yes. That that's a norm for us.
Kimberley Borgens:Right? Yes. But but as women, we have to stop and go, look. I'm valuable in a whole lot of things, but what is it that you need me to be valuable in?
Amy Matthews:Exactly.
Kimberley Borgens:And I I love that. I love that. I'm gonna, like, I gotta look at my marketing just a little bit different.
Amy Matthews:Yeah.
Kimberley Borgens:But, no, that's powerful. Think about for you. Is there a moment that stands out for you where you, like, were doing something and you went, you know what? I belong here.
Amy Matthews:You know, it's interesting. This actually came up for me last week. So I am a part of Dan Sullivan's strategic coach program. And in that, we learn our unique ability. People call it your zone of genius, your secret sauce Mhmm.
Amy Matthews:Insert whatever it is. But I have really honed in on what those things are that are my unique ability. And last week, my schedule, which, like so many of you listening, can be a beast and a bear to the tenth millionth degree. I had these huge blocks of time in what was a short week because I take Fridays off, Monday was a holiday. So I had a three day work week.
Amy Matthews:And I dedicated continuous hours on Tuesday, Wednesday, and Thursday solely in my unique ability, and it lit me on fire. I was so excited. I produced content and things content. I'm just I'm not saying content like blog posts and things like that, although I do that sometimes too. This was specific content and tangible things for clients on Tuesday and Wednesday and then did the same for my company on Thursday.
Amy Matthews:My unique ability, one of them is a strategic marketing view that I have this high level strategic marketing approach to things. And I was able to do that, and it just it set me on fire. I knew, hey. This is really where I'm supposed to be. And then I immediately paused and blocked time in my calendar for the coming ninety days to make sure I had more of that time to just think the way only Amy can think about things and produce stuff that was next level for my clients.
Amy Matthews:Forget the tasks, but pull back to that higher level.
Kimberley Borgens:Yay. You know, I love that. I and you could take two things out of that right there. The first thing you could take away is, you know, first, I was doing this for my clients. I stayed focused, and then I also did the same thing for myself and in my business.
Kimberley Borgens:Yes. Absolutely. Times people are so focused on doing the client that they're not improving their own business strategy. So that would be the first takeaway. The second takeaway is that you identified it and the feeling of it and how well you did in it that you decided moving forward, I need to make more time for that.
Kimberley Borgens:Yes. And you've already booked time for that. So that's another that's a huge strategic move for women in business because by doing that little tiny thing, putting it on your schedule, you're gonna actually get it done. And when you're in that space of, like, I belong here and you feel it and you know it, like, it is so exciting. And it is just so the the feeling cannot be reproduced until you continue to do those kinds of things.
Amy Matthews:Well, and I think the key message is here. I put that time on my calendar in the future Mhmm. Not knowing what I would have to be strategically thinking about, but knowing there would be a need for Amy to show up that way, and there would be something. So I didn't do it with a specific project in mind. I did it blocking it for client time and then blocking it again for time to work on Amy Matthews integrated.
Kimberley Borgens:Wonderful. I agree. A %. You don't have to know exactly what you're gonna work on. You just know you just have to be in that space.
Kimberley Borgens:Exactly. Exactly. Have a a podcast coming up that, I talk all about, reframing what's that space could look like. So there's a little teaser for everybody too.
Amy Matthews:Oh, fun.
Kimberley Borgens:So let's see. Have you ever have you ever had to fight to be heard in your industry? Yes.
Amy Matthews:And I think definitely early on. Mhmm. Let's face it. I was the girl that showed up to my first interview for my full time job and a very and so I live in the South, a very male conservative white bank in a lime green and navy blue suit and wonderful heels to my first ever interview. And I spent most of my first eight years of my career working in that environment, in that banking environment, fighting to be heard.
Amy Matthews:I was one of the many women that had a seat along the wall because there wasn't a seat at the table. So I think that there have been lots of instance of that across my career. I think one of the things we can do as we become more established as women and as entrepreneurs, as CEOs, is to walk in and just know you earned a seat at the table and to take it and not assume you're gonna sit along the wall. Those of you that are listening that are a little bit younger are thinking, well, why wouldn't I sit at the table? Those of you that are older have been in that room where you were the woman sitting against the wall because that's where our chairs were.
Amy Matthews:And so are still sitting there. And some of them are still sitting there. Yes.
Kimberley Borgens:Yeah.
Amy Matthews:And so I think it's about owning the room you're in, but also owning your moment. Because there are times when, myself included, I tried to be heard when I didn't need to be heard, that it wasn't my turn to speaking just to be heard is not the true intention. It's contributing value in the right moment. Absolutely. And I think that's one of the things that I learned a great deal was showing up in that moment.
Amy Matthews:I work with a lot of different businesses. Predominantly, my top clients are all men. They just happen to be all men. And because I can hang in that space in a way that works for them, they all sell to women, though, interestingly enough. Their their end customers are women, and so they're smart enough to hire a marketing person that might actually understand their target audience.
Kimberley Borgens:Yes.
Amy Matthews:So I think I do think you can fight to be heard, and I think sometimes you have to learn that being the loudest isn't in the room isn't always gonna get you heard.
Kimberley Borgens:A % in agreement to that. Absolutely.
Amy Matthews:And that's coming from me and Kimberley who both have not small personalities, but sometimes those personalities can get in the way of us being heard. So
Kimberley Borgens:Absolutely. You know, I found that, you know, on that topic right there, I found that when I'm quiet and I'm observing and I'm paying attention to what everybody else is saying, that when it is my time to talk, I'm clear. I'm concise. I'm in alignment with what they're trying to create. And so it gives more value to what I actually have to say versus constantly saying things all the time.
Kimberley Borgens:And then it just fee it sounds a lot more like a lot of jibber jabber.
Amy Matthews:Well and if you talk a lot, I'm a talker. I will own that. If you talk a lot, one of the most powerful things you can do is be quiet because everybody's like, oh, what's coming? Something's coming. Something's brewing.
Amy Matthews:The wheels are turning. She's got something to say, and, oh, here it comes. And then they all listen. And so it it is very powerful when you're usually the outspoken.
Kimberley Borgens:Yeah. It's a strategic move. But more importantly, I think that because you're quiet and because they know that you offer value, they go, okay. Sometimes I'll go I'll I'll be sitting at a table, and they'll say, Kimberley you're awful quiet. Did you wanna did you wanna add something to this?
Kimberley Borgens:And for me, that's a moment I just got the invitation. Exactly. Right? Versus just taking the space, but now I'm getting the invitation because they want to hear. Exactly.
Kimberley Borgens:And that can be powerful on its own as well. So we we shifted topics just a little bit, but I think that it's important to say this, that we have to fight for that space sometimes to be heard. And sometimes you don't have to yell to be heard, and sometimes you can be heard the loudest when you are quiet.
Amy Matthews:So You know, one thing I think is important too, and I know we're kinda going down a rabbit hole here, but I think it's really important as a woman to understand this, especially as I said for someone who works with a lot of male clients. And I work with some men who are in very male dominated industries. Mhmm. And I set some of those expectations. I participate in group meetings sometimes with their larger companies.
Amy Matthews:I set those expectations up front. What role do you want me to play? Yeah. And so there are times where the client's like, okay. I need you to come in and lay the law down.
Amy Matthews:I'm like, alright. I got that. Or I need you to kinda sit back and come up with this idea sitting at the table. I'm like, alright. I got that.
Amy Matthews:We're good. You tell me what role you need me to show up as, and that's what I'm gonna do. And if it's going off the rails, then we'll take a break, and I'll and we'll step aside, and I'll go, okay. This is not working. We need to go this direction.
Amy Matthews:But I think it's helpful, and I like it because sometimes it's very powerful when you get asked Absolutely. Your input.
Kimberley Borgens:Yeah. Absolutely. Nice nice little wrapping that little rabbit hole up. Okay. So let's come back to marketing for a minute.
Kimberley Borgens:Yeah. What could be three or four steps that someone who's listening today could take if this was their only only interaction with us? What steps could they take towards their marketing to get started, you know, getting into action today?
Amy Matthews:Okay. So let's boil it down. Let's take first to keep it not high level, but keep it super simple. Go to your website. K.
Amy Matthews:How long on your website does it take me to figure out how you help someone? Now stop and be really honest. Are you telling me how you help someone and the benefits of working with you, or are you listing your features? Then you should have a big old supersize button add fries to that. Because I think that if you start to look at it with or look at it, and I would even encourage you to do this, read your website out loud to yourself.
Amy Matthews:Yeah. And say, did I just read an infomercial for myself, or did I just read an how to a how to manual to solve my client's problems?
Kimberley Borgens:That's key.
Amy Matthews:So that that's one. K. I think two is stop taking advice from so many people that has you running and scurrying back and forth from thing to thing. Because you're gonna hear, you should be on LinkedIn. You should be on Facebook.
Amy Matthews:You should be doing short form videos. You should be on YouTube. You should be doing this. You should be doing that. I would say and then you're gonna hear, you should be doing the thing that feels most comfortable for you.
Amy Matthews:All of that is a bunch of junk. What you should be doing are the things that connect to where your customer is when they are in the mode of making a decision about what you do.
Kimberley Borgens:Say that again.
Amy Matthews:What you should be doing are the things and the places where your customer is when they are in the mode of making a decision about what you do. I'll give you an example. I love to scroll Facebook and Instagram in my free time. I look at cookie things because I like to bake and decorate cookies. I look at dog rescue stuff because I love dogs, and I probably look at a few other things, crafty related things I love to crochet.
Amy Matthews:That's my jam right now is crocheting. I hate buying stuff that doesn't relate to those three things when I'm searching on there. So if you're looking to get me as a CEO of my company, I am not in that space for that. I am scrolling right past you. But if you were to put something in there about a great event you had that would help me in my business and you put that on LinkedIn, because when I'm on LinkedIn, I'm there for business.
Amy Matthews:Right. I'm there looking for stuff. That's just me. I'm just saying me. You need to know that about your customer.
Amy Matthews:So that's thing too is only show up where your customer is when they're making decisions about what you do.
Kimberley Borgens:I I would just wanna say to that is I'm the same way. Instagram is just for me to scroll through, to look at things that make me feel good in the moment. Yeah. I do
Amy Matthews:think Taylor Swift stuff, stuff about empowering women. I'm all there. Yes.
Kimberley Borgens:Exactly. Right? And I know a lot of people sell on Instagram, which is great because then that's where their audience is, and they're connecting with their audience for those things. But as the CEO of my company, that's not where I'm when I'm making decisions, that's not where I'm playing. So I agree with you a % on that.
Kimberley Borgens:And people are like, Kimberley, you gotta get onto TikTok, and I'm like, it's not gonna happen. Nope. It's not gonna happen for me. And I and my my marketing team, Kimberley, yeah, nope. It's not gonna happen.
Kimberley Borgens:Like, you have to know yourself well enough to know who my client is Yes. And where do I need to play. Exactly. That's a huge Absolutely. You know, number two there for you.
Amy Matthews:Exactly. And I would say the third thing is to constantly be stepping back and saying, is how I'm showing up consistent across everything? Is it integrated? Which is, hence, Amy Matthews integrated. In that, am I showing up as one thing on LinkedIn and something different on my website and something completely different when they meet me in person?
Amy Matthews:That doesn't mean you don't have different lines of business because you can have different lines of business, but you need to show up for that line of business consistently. Right. And I think that is nothing is worse than a confused customer because a confused customer does not
Kimberley Borgens:buy. Absolutely.
Amy Matthews:You don't want them going to Google for the answer because they're never coming back to you. Exactly. Exactly. They're gone to a rabbit hole, and they've just ordered whatever the latest gizmo or gadget is. And they you know, maybe at 03:00 in the morning, six months from now, they'll wake up and go, oh, and then they're back to sleep again.
Kimberley Borgens:Absolutely. You know, I have KimberleyBorgans.com because then that's all about me and everything that I do. It kinda integrates all this stuff. But 90 of the time, you're not gonna see Kimberley Borgans marketing Delta Protective Services, our security business. I'm not marketing that.
Kimberley Borgens:That's not meat. It's not my brand to market. It's the company's brand to market.
Amy Matthews:Yes.
Kimberley Borgens:Right? Yeah. And I know that. And so, yeah, I have different I'm in different, many different markets. I do business consulting and coaching under be a legacy, but then I have KimberleyBorgans.com that integrates with that.
Kimberley Borgens:But the security business, I'm very clear. It has its own market, and it markets the business markets itself in essence. Exactly. Exactly. I market KimberleyBorgans.com.
Amy Matthews:Absolutely. And if you see me post something on my personal Facebook, it's a personal thing that I'm posting. Right. May would I maybe make a tie into business? Well, yeah, because my brain will go there.
Amy Matthews:Correct. I'll notice something. I posted one time about my daughter, and the process she goes through, the 12 step process before you take a shot in archery. And I tied that in because sitting there, I you know, my brain, I reflected on, wow. That very much is it comes all the way down to then you just have to let it go.
Kimberley Borgens:Right.
Amy Matthews:And and there's a saying in archery, you gotta let that go because at the end of the day that it what happens when the arrow leaves the bow, everything else is you've planned everything, but you can't necessarily plan for the gust of wind that comes that you didn't know was coming. Right. And then how do you correct after that?
Kimberley Borgens:Exactly. Exactly.
Amy Matthews:So I might tie them to business stuff, but at the end of the day, it was a personal post.
Kimberley Borgens:Right. Yeah. So for me, Facebook is a little bit of both. There's a lot of personal. There's a lot of business because my personal is also business.
Kimberley Borgens:Right.
Amy Matthews:And your and your client is there.
Kimberley Borgens:Correct. A lot of my clients are there. But, you know, when you live with your husband and you work with your husband Yep. The personal line edge, you know, kinda edges altogether sometimes.
Amy Matthews:That's a whole another podcast we could both go through. Yes. Very much.
Kimberley Borgens:With our spouses. Don't worry. That one's coming.
Amy Matthews:Yes. How not to talk about work at the dinner table.
Kimberley Borgens:Yes. Oh, yes. Okay. How about some rapid fire questions?
Amy Matthews:Let's see here. Let's go.
Kimberley Borgens:You already answered what my my number one I always ask is heels or sneakers, and you already said that one. So we know that one. So how about what's something that is still on your bucket list?
Amy Matthews:I want to go to the South Pacific.
Kimberley Borgens:Oh, any place particular?
Amy Matthews:Sam. That's my husband. And I want to do Fiji and all around in that area and and do some do some touring around in that area, probably starting in Korea and using that as a jump off point to visit family and then go from there.
Kimberley Borgens:Nice. That sounds like fun. Texting or talking?
Amy Matthews:I'd love to say texting, but it really is talking. At the end of the day, it's yeah. This is can we just I can't type as much as I can talk.
Kimberley Borgens:Favorite day of the week and why?
Amy Matthews:My favorite day of the week is oh, wow. That's hard because I like them all for different reasons. But I would say Friday because I they're free days for me, and I don't work on Fridays. And it is, a gift to myself. And the ramifications for my business are exponential in ways I never thought they would be.
Amy Matthews:And when I say it's a free day, it really is twenty four hours free day. I do not think about work. I do not talk about work. Many of the people that would listen to this that know me know that I don't I don't check email. I don't answer.
Amy Matthews:If you call me and need something, I'm in and out really fast.
Kimberley Borgens:Yes. Yes. Friday is Amy day.
Amy Matthews:It's it's Amy day, and I spend a lot of time with my daughter. I do different things. So Friday is probably my favorite day.
Kimberley Borgens:Got it. Okay. Favorite power move before a big meeting?
Amy Matthews:You know, music. And I don't always remember to use it, but I do have a I have a networking playlist that I'll listen sometimes while I'm putting my makeup on. But music, really getting myself in that mode from a a music standpoint. Yeah. Under Second to that would be podcast.
Amy Matthews:If I have a podcast, a business podcast, depends on the depends on what power place I need to be in. Mhmm. But music sometimes, especially for networking, helps loosen those of us that are a little more serious up to be able to be in that fun space.
Kimberley Borgens:Got it. I love it. Okay. Look, ladies and gentlemen, I hope you have walked away with some great value with Amy Matthews here. Look.
Kimberley Borgens:I I can't thank you enough, Amy, for joining me today. I mean, I love life with you.
Amy Matthews:We're Ditto.
Kimberley Borgens:You know, we can step into that space of just relaxing and just being us that, you know, that we can just without judgment. Right? We just go in and we, you know, we can vent to each other. We can cry on each other's shoulders if we want. We can call each other out and say, what are you doing?
Kimberley Borgens:No. That's not okay. And I love that space with you.
Amy Matthews:I don't know what you're talking about. I've never been on the receiving end of that in any way, shape, or form.
Kimberley Borgens:Okay. We'll stick with that. So You know? And the the takeaways, I hope that you're able to take away some key pieces. Look.
Kimberley Borgens:When it comes to marketing, it gets your ego out of the way and start looking for the ego of your client. Find out what it is that they need, what they want, and start talking to that because I think that, like Amy said, that's a key strategy for creating more sustainable marketing success. Look. You can visit Amy, like she said, on LinkedIn. That's her place of business.
Kimberley Borgens:Also, her website. Go to her website. Check it out. Remember she said test your website? Well, you can test hers too.
Kimberley Borgens:Right? She's look to see what she has in place. And her
Amy Matthews:A good disclaimer. If you go right away and look at it and go back in about less than a month, it's gonna look different because we're in the process of changing some things too. Nice. Look both times and see how it evolved.
Kimberley Borgens:There you go. That's a great strategy. So it's amilc.com. A m I l c Com for Amy Matthews website, and then visit her you know, connect with her on LinkedIn if you're serious about business. And, you know, I do wanna say this, Amy, is, you know, we've talked about it.
Kimberley Borgens:We're both, you know, building business, and and we have, you know, multimillion dollar clients and, you know, way multimillion dollar clients. And sometimes, you know, we were talking about this recently is a lot of times people come to our website. They go to our social media stuff, and they say, oh, you know, I wanna hire you. And most of the time, what's gonna happen is you're gonna get hired by my business, and you're gonna work with my team. Absolutely.
Kimberley Borgens:Right? People have to work we're at the level where, you know, sometimes that we're not the person you're gonna work with directly. Now we can be depending on a certain circumstances. Like, if you're in the HIVE society or the HIVE hangout with me, I I have some team in there, but I actually answer. Right?
Kimberley Borgens:I actually respond to those things. Yes. Right? I'm I'm I'm a participant. But when it comes down to working with a high level businesswoman, sometimes you're gonna have to start with their team.
Kimberley Borgens:So I want And
Amy Matthews:I think a great tip is look and see if that businesswoman has thought leadership that's out there beyond via blog or their website or their LinkedIn because you can gain a lot of insights without working directly with them until you reach the level that you're playing in that sandbox.
Kimberley Borgens:Absolutely. That's key tip right there.
Amy Matthews:And their team does thing their way or they wouldn't be on their team.
Kimberley Borgens:Absolutely. So, again, you can check out Amy Matthews Integrated because I know she does do blog, so make sure that you read some of those. You can hook with her on LinkedIn, amilc.com. Amy Matthews integrated Com is, you know, shortened down. I'd love to hear your thoughts on this episode.
Kimberley Borgens:Make sure that you share a review. Share with your friends. Put it out on your social media if you know some people that are looking to get some marketing support, subscribe to the podcast. If you enjoyed this in this episode, make sure that you subscribe and share with your friends. And just know, like, our next episode, you wanna take take notice of that is we have this amazing person that actually Amy and I both know, and that's doctor Elizabeth Rosner.
Kimberley Borgens:And her episode is leading with love, debt free degree, and such powerful pieces on, your thinking about
Amy Matthews:Can I give you a little teaser for her? Sure. So talking to doctor Ross, I heard her speak at an eWomen Network event years ago, and listening to her leading with love transformed who I was as a leader in my own business, both with my team and myself.
Kimberley Borgens:Wonderful. Look. You definitely don't wanna miss this next episode. I I've been bringing in some powerful women, and, you know, just doctor Elizabeth Rosner Rosner is just another one, and I look forward to seeing you over there on that episode. So thank you so much for joining me here with superheroes in heels.
Kimberley Borgens:Again, I'm your host Kimberley Borgans, and, definitely go check us out, KimberleyBorgans.com. I look forward to connecting with you soon. Have a blessed day.
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