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IF YOU NEED MORE CUSTOMERS, YOU NEED THIS BOOK!
Serial entrepreneur, business expert, and best-selling author Mike Koenigs shows you the only marketing system you need to fill your pipeline with qualified leads. Generate six- and even seven-figures in revenue, fast --- without a complicated funnel, a large team, or tons of moving parts.
This "secret" system is the Referral Party process, and it has generated literally millions of dollars for Mike and his clients. If you're looking for a simple way to generate more leads and book more sales, jump into this step-by-step guide and learn: WHY marketing has gotten way too complicated and costly (and how Referral Parties provide an optimal alternative) WHO to partner with to ensure you both end up with valuable (and qualified), "right-fit" referrals WHAT to say to your referrals to get them to book immediately HOW to brief your referral partner so they intuitively know who in their network is the perfect lead for you MUST-HAVE TECHNOLOGY to keep the process (and dollars) flowing You'll get word-for-word scripts, swipe-and-change templates, and tons of case studies and examples to get you started. Use this guide to shortcut the steps most businesses are going through to find their perfect clients with Referral Parties.
“Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” TONY ROBBINS
“Amplify, amplify, amplify! That’s Mike in a nutshell. He’s a passionate creative genius that can help any entrepreneur reinvent and turn their vision into reality quickly by combining business, technology, marketing, media, and platform. He inspires and motivates me in every episode of our Capability Amplifier podcast." DAN SULLIVAN, founder and CEO Strategic Coach
“Mike can make you a lot of money. Mike is a ninja with marketing strategies. He has so much insight and has overcome impossible odds that he can share with any audience.” JOE POLISH
“Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE
“Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives." JJ VIRGIN
“Mike Koenigs is the “Doc” Brown of marketing and technology. One question or one problem scenario unlocks his brain and 20 to 30 ingenious ideas pour out of it. One idea grew my database from 30,000 to 800,000 in 14 months. Another one contributed to a product launch that generated a million dollars in three days. Most recently another contributed to a marketing process that is now generating $250,000 a week. Mike Koenigs is a brilliant marketing muse who can make you money!” DARREN HARDY, Founding Publisher/Editor SUCCESS magazine and Mentor to CEOs and High-Performance Achievers.
Serial entrepreneur, business expert, and best-selling author Mike Koenigs shows you the only marketing system you need to fill your pipeline with qualified leads. Generate six- and even seven-figures in revenue, fast --- without a complicated funnel, a large team, or tons of moving parts.
This "secret" system is the Referral Party process, and it has generated literally millions of dollars for Mike and his clients. If you're looking for a simple way to generate more leads and book more sales, jump into this step-by-step guide and learn: WHY marketing has gotten way too complicated and costly (and how Referral Parties provide an optimal alternative) WHO to partner with to ensure you both end up with valuable (and qualified), "right-fit" referrals WHAT to say to your referrals to get them to book immediately HOW to brief your referral partner so they intuitively know who in their network is the perfect lead for you MUST-HAVE TECHNOLOGY to keep the process (and dollars) flowing You'll get word-for-word scripts, swipe-and-change templates, and tons of case studies and examples to get you started. Use this guide to shortcut the steps most businesses are going through to find their perfect clients with Referral Parties.
“Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” TONY ROBBINS
“Amplify, amplify, amplify! That’s Mike in a nutshell. He’s a passionate creative genius that can help any entrepreneur reinvent and turn their vision into reality quickly by combining business, technology, marketing, media, and platform. He inspires and motivates me in every episode of our Capability Amplifier podcast." DAN SULLIVAN, founder and CEO Strategic Coach
“Mike can make you a lot of money. Mike is a ninja with marketing strategies. He has so much insight and has overcome impossible odds that he can share with any audience.” JOE POLISH
“Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE
“Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives." JJ VIRGIN
“Mike Koenigs is the “Doc” Brown of marketing and technology. One question or one problem scenario unlocks his brain and 20 to 30 ingenious ideas pour out of it. One idea grew my database from 30,000 to 800,000 in 14 months. Another one contributed to a product launch that generated a million dollars in three days. Most recently another contributed to a marketing process that is now generating $250,000 a week. Mike Koenigs is a brilliant marketing muse who can make you money!” DARREN HARDY, Founding Publisher/Editor SUCCESS magazine and Mentor to CEOs and High-Performance Achievers.
Creators and Guests
Host
Mike Koenigs
Mike Koenigs is an entrepreneurial dynamo who doesn’t just play the game—he rewrites the rules. He’s built and sold four businesses, two to publicly-traded companies, racking up over $100 million in revenue and serving 54,000 customers across 121 countries. As a 19-time #1 best-selling author, he churns out hits faster than most people can read them. After beating stage 3A colorectal cancer, he penned Cancerpreneur, turning a personal battle into a beacon of inspiration. Beyond his own ventures, Koenigs excels at building brands, reinventing founders and entrepreneurs, and guiding them to their next big act through his work at Superpower Accelerator. Check him out on his website, LinkedIn, Facebook, or podcasts like Capability Amplifier and The Big Leap. He’s the go-to advisor for heavyweights like Tony Robbins, who raves, “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with.” Peter Diamandis calls him the “Arsonist of the Mind.” Oh, and he’s raised $2.6 million for humanitarian causes, proving he’s as generous as he is driven. Mike’s story? It’s resilience, humor, and relentless hustle rolled into one.
What is Referral Party: The Ultimate Guide to Growing Your Business With Zero Funnels, Zero Ads, and Zero Costs?
IF YOU NEED MORE CUSTOMERS, YOU NEED THIS BOOK!
Serial entrepreneur, business expert, and best-selling author Mike Koenigs shows you the only marketing system you need to fill your pipeline with qualified leads. Generate six- and even seven-figures in revenue, fast — without a complicated funnel, a large team, or tons of moving parts.
This "secret" system is the Referral Party process, and it has generated literally millions of dollars for Mike and his clients.
If you're looking for a simple way to generate more leads and book more sales, jump into this step-by-step guide and learn:
WHY marketing has gotten way too complicated and costly (and how Referral Parties provide an optimal alternative)
WHO to partner with to ensure you both end up with valuable (and qualified), "right-fit" referrals
WHAT to say to your referrals to get them to book immediately
HOW to brief your referral partner so they intuitively know who in their network is the perfect lead for you
MUST-HAVE TECHNOLOGY to keep the process (and dollars) flowing
You'll get word-for-word scripts, swipe-and-change templates, and tons of case studies and examples to get you started.
Use this guide to shortcut the steps most businesses are going through to find their perfect clients with Referral Parties.
Chapter 8, Step-by-Step No Homework.
In this chapter, we'll go meta. The next growth accelerator I address with my clients during their superpower accelerator vision days is model. Your brand promise, the transformation you deliver, and how you make money. In the transformative process, we create these elements based on your mindset and perfect match market.
We're going to talk about the need to have a completely dialed-in model. After all, if you're asking someone to dropped $250,000 for a year's coaching with you, you'd better know what they're going to be getting and how the value you're providing is worth way more than what they're paying. Here's the meta part. In this chapter, I'm also going to give you the detailed model for your referral party in a recipe format. I walked you through the general overview in chapter five, but I want to present it in a step-by-step tutorial so you can easily walk through it. Make sense?
Let's dive in. First, your model is all about value. It's not about quantity. It's not about how much stuff you can shove into your offer, tossing on bonus after bonus until your sales page looks like a Walmart on Black Friday. Instead, it's about knowing your client's wants, needs, and pain points so well that you can create a model that gives them exactly the transformation they desire. Nothing more and nothing less. Your comprehension of their underlying needs, the speed with which you deliver results, and the ability to tailor and offer directly to your client are what will set you apart and enable you to charge a premium. Particularly at the high end, people do not want to wade through fluff to get to the good stuff. One phrase I repeat over and over again when working with my clients is this. Simpler and fewer doesn't mean less. Cut the fat, eliminate the extras. In virtually every instance, all those bits and pieces you added over time were a way to assuage a nightmare client. I want it in black, not blue. You can slash these and your ideal clients will thank you, not complain.
Additionally, you need to have a repeatable process that allows you to generate that outcome over and over again. It's the unique, elegant, simple solution that provides the desired outcome to your customers each and every time.
The same goes for referral parties. The referral party is a lean, mean, lead-generating machine. You'll be tempted to make it more complicated than it is, but resist. Follow this streamlined recipe as closely as possible. Once you have it down, you can adjust. But remember, simpler and fewer doesn't mean less.
Schedule a one-hour meeting with a colleague or friend with a respectable network of potential right-fit clients for you, and you for him or her. This must be done on Zoom or in person. If you elect to use Zoom, you both must be on laptops or desktops, not phones, so you can make videos, capture them, and capture notes. Create a shared Google document and share it with your partner. Use my template found in the resources section so both of you can add and edit notes in real time. I always run otter.i to capture and transcribe the conversation in real time. This is critical, no matter how great you think your note-taking skills are. When you start your conversation, one of you will say something faster than you can take notes. Having it transcribed in real time lets you copy text easily. Set a timer for 30 minutes. Person A starts by briefly describing their model, offer, and market, perfect fit client they want to be a hero to. Person B asks clarifying questions, takes notes as needed, and modifies the text message and email templates to suit potential connections. Remember to grab segments from Otter as it transcribes in real time. This can be really easy and fast.
As you are both communicating, a mastermind effect is happening. You're starting to stimulate ideas in your referral partner, of whom to connect you with, and vice versa. When your partner is communicating their target market, you are filtering through your contacts in your mind, and the most relevant ones will rise to the top. As they do, take notes. Next, person B reviews their contacts for perfect fit referrals. The goal is 4 to 15 connections. I look through my most used platforms first. Here's the order I use. Memory plus intuition. iMessage text messages, most recent. Email, Google allows you to search for most recent contacts. your contacts, database, WhatsApp, Signal, Telegram, any other platforms you might use. Once person B has their list, they begin recording introductions. Videos are preferred, followed by audio, then a short text or email in that order. Generic. I want to introduce you to personalized. Name. Great to see you at place. You mentioned looking for someone to help you outcome. I've got the perfect person for you. See the resources section at the end of this book for scripts and templates. Here's my strategy for recording videos. In person. When you're together, it shows the prospect that you have a relationship with your referral party partner. And the video will be much more interesting than an online version.
This won't be as fast to send, but the quality and intimacy are higher. Zoom to YouTube. If you have a paid version of Zoom and a YouTube account, you can record from within Zoom to YouTube very quickly. You'll get a link immediately that you can text to your referral party partner and your connection. No uploads are required. It does require a certain degree of technical competence. BTW. This does enable you to connect with an Android user. Record in Zoom. You'll want to start and stop the recording for each video, so no editing is required. Unfortunately, you have to wait until you finish your Zoom session before you can download and convert your videos. This creates a potential problem. You have to depend on your referral party partner to actually do it. If you're working with a typical ADHD, type A, quick start entrepreneur or salesperson, they'll get distracted and never finish. Selfie to computer.
This might sound weird, but if you put Zoom in full screen mode and do a selfie style video, as if the computer was your referral partner buddy, you can introduce them, and the quality is quite good. Note, check out the resources section to watch me demonstrate these for you. After Person B records each introduction, they send them to their contacts. However, I prefer sending messages and content in real time from my desktop, another reason to get a Mac. Text is preferred as people will respond more quickly. Email works. Continue until the timer runs out. I send my videos in real time because in minutes my referral partner will start seeing responses from people who start booking meetings. It's common to see 40-60% responses during our 30-minute segment. After 30 minutes, person B takes over and describes their model, offer, and market perfect fit client. Rinse and repeat. When replies come in during the session, and they will, both people should be prepared with a calendar link for leads to reserve a time to speak. the resources section of this book for suggestions on calendar apps. When the 60 minutes are up, celebrate.
You should both have booked conversations. If this is someone you feel you'll continue to be able to give and get quality referrals from, book your next party for next quarter. I've found this to be a perfect amount of time between sessions.
If you have an objection at this point, I probably know what it is. It'll be something along the line of, I'm not going to make an intro before I have permission first. I get it. You've got to make a call on this based on your relationship with this individual. It could be something as simple as, Hey Name, I'd like to make an introduction to one of the smartest investors I've ever met. He has access to some great deals. I've worked with him myself, and I think you'd find some great ways to collaborate. Want a connection? Here's what someone would send before they introduce me. Name. Right now I'm with a good friend, Mike Koenegs, who's worked with Tony Robbins, Dan Sullivan, and Joe Polish. He's a genius entrepreneur who launches personal and business brands. I know you'll really click and he can be hard to reach without a referral. Want an intro? They might insert a specific hot button that is hyper relevant to the prospect like he created a brand offer and pitch in a week that closed a $35 million deal three weeks after it launched. I know you have a product you've been trying to get off the ground for a year. This guy is fast. My closest connections know I won't ruin my reputation with a bad intro so I don't need permission first.