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Will and Kathryn ride with Myke Connolly, CEO/Founder at Stand Out Truck®, to discuss his thoughts on marketing strategies, how the medium of animation can be best utilized, the fears clients may experience when trying something new, and why animation is an attention weapon.
Find out more about the Stand Out Truck® at www.standouttruck.com
Join Myke's text line by texting MAC to (413) 251-6762.
If you have a topic or question you’d like us to cover, submit it here! -> openpixelstudios.com/podquestion
Thanks to our friends at Easthampton Media for their help in producing this episode.
Creators & Guests
What is Behind The Pixel: Closing The Animation Communication Gap?
This podcast helps bridge the knowledge gaps between marketing and creative teams. Episodes explore how to communicate creatively, production hacks that save time, and unique solutions to ongoing creative problems.
Open Pixel Studios is a women-owned (WBENC) certified animation studio in Massachusetts that creates custom animated marketing content.
Hosts Will Colón and Kathryn Taccone are co-founders of Open Pixel Studios with years of industry experience in sales, marketing, animation, design, and education.
Submit a question to the pod! -> openpixelstudios.com/podquestion
00;00;00;15 - 00;00;02;03
Speaker 1
Welcome back to Behind the Pixel.
00;00;02;04 - 00;00;02;23
Speaker 2
Welcome back.
00;00;02;25 - 00;00;03;22
Speaker 1
Yes, hello.
00;00;03;25 - 00;00;05;17
Speaker 2
I'm Kathryn and I'm Will.
00;00;05;22 - 00;00;11;20
Speaker 1
And this is the podcast where we try to bridge the knowledge gap between those who buy creative content and those who make it.
00;00;11;22 - 00;00;13;10
Speaker 2
Yes, see not that easy to say.
00;00;13;10 - 00;00;18;08
Speaker 1
Today we have a very, very special guest. Very special. Yeah. We're super excited to have him on.
00;00;18;11 - 00;00;19;06
Speaker 2
Always inspired by him.
00;00;19;06 - 00;00;27;23
Speaker 1
Yeah, definitely. So let me tell you a little bit about him. Mychael Connolly is the Stand Out Truck King. King. Emphasis on KING.
00;00;28;06 - 00;00;28;23
Speaker 2
And he'll get into that.
00;00;28;23 - 00;00;54;23
Speaker 1
Yes. But he's also the owner and the creator of multiple enterprises, including Stand Out Truck. Launch and Stand Out content creation agency, Marketing and Cupcakes. Amazing and delicious. And the Create Dope Stuff And Stay Sucka Free Book Program. So Myke has made his incredible work ethic a priority in everything that he undertakes and surrounds himself with others who have that same philosophy.
00;00;55;07 - 00;01;28;11
Speaker 1
We know that firsthand. Yeah, we had a really good conversation with him today. We wore our hoodies to... In support. In support. You'll get what we mean there. So we hope you're as excited as we were to talk with him and hear what he has to say. Yeah, let's jump into it. Let's jump in. Mike, thank you so much for being here today.
00;01;28;11 - 00;01;46;29
Speaker 1
We really, really appreciate it. We are loving the office vibes that you have going on right now. So it is the best. Yes. Yes. So we're going to jump right into things. So I wanted to say, you know, for those who are in our audience who might not know you. Can you tell us a little bit about who you are and what you do?
00;01;47;29 - 00;02;14;11
Speaker 3
Yeah, thanks. First of all, thanks for having me. I'm Myke Connolly. I'm known as the stand out truck king on all social media platforms. What I do, I own a digital billboard truck company called Stand Out Truck. I own a digital marketing agency called the Launch and Standard Agency. I also have a consulting business called Marketing and Cupcakes, where I teach business owners, business professionals, and those aspire to be marketing in simple ways.
00;02;15;05 - 00;02;35;13
Speaker 3
I just I love love market and I've been doing it since I was nine is like literally the only thing I know how to do to generate revenue to feed my family. So I do it. I do a lot of it and you guys are amazing. So when you asked me to be on your podcast, you know, I always I had to say yes because I know, as you know, my personal motto is Create Dope Stuff and Stay Sucka Free.
00;02;35;17 - 00;02;38;22
Speaker 3
And that's what you all do. So that's why I'm here today.
00;02;38;22 - 00;02;40;21
Speaker 2
I been trying to stay stuck a free my whole life.
00;02;42;08 - 00;03;02;05
Speaker 1
Yeah, yeah. It's a good thing to be and you know, I think I think I make like I think we wear a lot of hats just being in our one sort of business here. You're doing it all. And we we really respect everything that you're doing because we know how much you both give back to the community and how much you're you're hustling and doing a great, great work for everybody.
00;03;02;05 - 00;03;03;06
Speaker 1
So we really appreciate that.
00;03;03;06 - 00;03;13;25
Speaker 2
Yeah, I was on a I was on like a call the other day that like inspired me to like, just do way more because. Oh yeah. You came out with the energy, like, you know.
00;03;14;03 - 00;03;15;23
Speaker 1
We also did.
00;03;15;23 - 00;03;24;16
Speaker 2
That. Don't you know, you're talking about imposter syndrome. And it was like, don't worry about imposter syndrome, just do it. Yes, it was very inspiring. And I thank you for that.
00;03;24;24 - 00;03;41;05
Speaker 3
You talking about the random zoom call that we did, random zoom call. That’s an advantage. That's an advantage of being in the text list because sometimes I just randomly like want to motivate people. So it was like, I don't know, 8:30 in the morning, no, Friday, 8:00 in the morning, my brain was like, You got to talk to to people about this.
00;03;41;05 - 00;03;54;25
Speaker 3
I was like, I sne them the text and like we have about 30, maybe 40 people in that like 10-15 minutes. So that means, you know, that's what happens. You add value to people, you know, you give value to people and it comes so thanks will for shouting that out.
00;03;54;28 - 00;04;15;01
Speaker 1
One quick other shout out to... to acknowledge is that I saw a social post that you did recently that said it was something along the lines of like, you know, dope people and smart people who are wearing hoodies are better than like fools and suckers in business suits. And so we're rocking the hoodies today to support that, that initiative.
00;04;15;01 - 00;04;15;27
Speaker 1
So it's all good.
00;04;15;27 - 00;04;44;16
Speaker 3
Yeah. Dope people... dope people that did the mastery. Mastery hours versus versus posers in suits. Cause there's a lot of people that didn't do the mastery hours and they look the part right and then they like so they block the dope stuff from happening. So like I always rock with the people. I don't care what people look like, sound like. Smell like, you know, I rock with the people that put the mastery hours in because those are the people that help you get the results anyway. The posers you end up spinning in circles because they don't know how to execute...
00;04;44;16 - 00;05;04;23
Speaker 3
Mastery hours allow you to be able to execute things and I find that most people that actually do the work, they don't. They care about the result in the work not looking like... not necessarily “looking the part.” I don't even know what that means. What does that mean...? is like, okay, I don't want my doctor coming in in a hoodie, but, but like I got a broken bone or something or something that needs to be taken care of right away.
00;05;05;03 - 00;05;20;25
Speaker 3
Like I want to make it. I don't care what that doctors wear and I want to get to the result. And that's it. That's the thing I'm trying to shine the light on for people. I want people to stop focusing on the wrong things, like. Watch what people do. Don't listen to what they say. Like the imposter, that’s what I’m saying, the imposter syndrome is for people for imposters, right?
00;05;21;08 - 00;05;32;12
Speaker 3
An imposter looks the part, but they can't, They can't get the result. So, like, I want more people focusing on listening to what people say, not listening, people saying, no, this is what people do, not what they say.
00;05;32;28 - 00;05;33;20
Speaker 1
Right, right.
00;05;34;06 - 00;05;54;21
Speaker 2
So yeah, so I have a sort of a question related to that. So, so, you know, we're thinking about marketers and businesses who you work with. And I'm trying to understand a little bit about your approach. So, so when a new client approaches you, how do you identify the best marketing strategy for them? Like what's your approach to having someone come in brand new.
00;05;55;13 - 00;06;16;13
Speaker 3
Easy work. So here’s the first thing. Like I always listen to their goal, right? So like literally my agency, we have 250 solutions when it comes to marketing. Stand Out Truck being one of them. Right, right. So when someone when someone comes to me to launch a marketing campaign for them, I need to know what it is that they need.
00;06;16;20 - 00;06;46;02
Speaker 3
Like, for example, right now I have a school. It has a summer program and the enrollment time is is a three month window for enrollment. Right. So I need to get as much traffic to that, to the page, the contact form, which is step one for that process to be enrolling. So I need to find the right people, which in this instance, parents and grandparents of kids, 5 to 14 years old.
00;06;46;07 - 00;07;11;14
Speaker 3
And then I need to have messaging around that, letting them know, hey, looking for something for your kid or grandkid to do this summer? Here’s a great summer program, blah, blah, blah. So I have to figure out what would what kind of content we have to create to drive traffic to that landing page to get people to fill out that contact form or even sign up right away for that for that school.
00;07;11;16 - 00;07;26;03
Speaker 3
So like every... But in order for me to figure out the best way to do that, I need to talk with the client to really hear what it is that they're looking to accomplish. What's the goal? How many people they want? I may be thinking, okay, we got to get 1000 kids in this camp, 20 might be the number for them.
00;07;26;11 - 00;07;43;15
Speaker 3
So all those things you got to figure out. But is all centered around the client's wants, needs and desires. And then it's up to my agency to create a campaign to make that happen. But I love doing that like that. Like I said. Right. I've been doing this since I was nine. So like I, I see these things in slow motion.
00;07;43;15 - 00;07;53;01
Speaker 3
Like, I can have a conversation with a business owner or business professional in like 5 minutes, and then in that time frame, I could come up with a successful marketing campaign for ‘em.
00;07;53;21 - 00;08;27;20
Speaker 1
That's awesome. Yeah. Yeah, I find. So, you know, you're working sometimes with clients who they're hiring you to, you know, not only produce a strategy here, but they're talking about making the creative content as well. Because we know that that you do a lot of work on that side, too. So what are some of the fears that you tend to notice from clients when you're trying to convince them to like implement a new type of creative content or even this idea of like, you know, we're talking about 1000 kids now, that's and they're thinking 20, how do you push them to like or, you know, empower, encourage, whatever the the word might be to get
00;08;27;20 - 00;08;32;02
Speaker 1
them to approach new forms of creative content?
00;08;32;02 - 00;08;54;24
Speaker 3
Well, here's the thing. So, like, I'm like I'm like the break in case of emergency guy, right? Like, like they know they want that result. Okay, let's go to Myke. Right. So that means that by the time they come to me, by the time they discuss the strategy with them that normally open arms. Cause I have people that they try to do it on their own.
00;08;55;22 - 00;09;14;19
Speaker 3
I have people that never did marketing before, they’re afraid. And that's why I'm super transparent with my clients. Like I always tell them like, let me know your budget and I don't talk about budget so on some sucka ish where I can just run up the price. I talked about budget so I know how many strategies we could execute to get them to that goal.
00;09;14;23 - 00;09;36;07
Speaker 3
Right. And I tell my clients, like, if your budget is $500 of your budget, the $50,000, the only difference is, is the amount of strategies we could we could put up. If it's $500 bucks maybe we run in some pay-per-click on on Facebook. If it's $50,000, we doing billboards, traditional billboards, Stand Out Truck, digital display ads. We doing TV, we doing radio... it is more options to distribute the messages.
00;09;36;18 - 00;10;05;02
Speaker 3
So like once they understand that that we craft something within that message, I mean we craft something within their messaging and distribute within that budget, it’s good to go. So as far as like fear goes, man marketing is not guaranteed, right? If it was guaranteed, I’d be a billionaire but I believe in giving people the best options to give them the best shot because like all what marketing is to me, my definition of marketing is telling people about things they would love if they knew it existed.
00;10;05;11 - 00;10;31;27
Speaker 3
So when based on the budget, we just telling that to more people. Like once again with the with the with the summer camp, we're telling parents and grandparents that children in the age of age range of 5 to 14, about a summer camp. So if we, if we put that message in front of 200,000 grandparents and parents, like we should be able to get 50-1000 people to that camp.
00;10;31;27 - 00;10;51;04
Speaker 3
Depending on how long we run that campaign so. Or at least interested in it so you know that's this is fun you know and the thing with with if you in the marketing space you have to be all about your clients results. You can't just be about making the money because in marketing we make the money upfront before the campaign runs.
00;10;51;04 - 00;11;13;29
Speaker 3
Once that once the clients pay for that campaign like we already got, our service fee is right there. So if you just doing it for the money, you're never going to look into that client's camping again. If you focusing on the client's results throughout the whole duration of that campaign, you're going to be looking at the campaign. You're going to be tweaking and testing and telling them offering suggestions and maybe optimize the campaign.
00;11;14;04 - 00;11;34;22
Speaker 3
And that's the kind of people when it comes to marketing, you want those kind of people handling your marketing budget because like I said, if you do that, then you start getting the result. And is quick to find out if the results workin’ too because they once you have like 100, say, for example, this online offer, once you have 100 clicks, you should you should see how many people converted.
00;11;34;22 - 00;11;43;26
Speaker 3
So you almost immediately know conversion rate. So there is a lot of things that you could do. Like I obsessed with this stuff I love it. It’s fun to me. It doesn't even feel like work.
00;11;44;21 - 00;12;02;04
Speaker 2
Right so so I'm I want to tackle that a little bit more so when when a, a client comes to you and you propose a certain strategy or a certain thing, do you ever get those clients saying, well, I don't really want to do that or I don't really like I don't think my brand would go in that direction.
00;12;02;13 - 00;12;06;13
Speaker 2
You ever get that? And so how do you deal with that? Yeah. Of course!
00;12;07;03 - 00;12;20;07
Speaker 3
So this is what I tell my clients. I go, I do marketing when it comes to my clients two ways. I do what I know works and I do what the client says they want me to do. So it's up to you.
00;12;21;24 - 00;12;23;04
Speaker 1
It’s a happy balance there. Yeah.
00;12;24;04 - 00;12;42;01
Speaker 3
And if they, if they still fight with part of the strategy, I don't fight with them. I just I just optimize what they, what they agree with, what they what they, what they love and what they could comprehend. And then we go with that. And then if that doesn't produce more results, then they go, “Hey, that's okay, we did that your way.
00;12;42;08 - 00;13;03;26
Speaker 3
Now let's just try to add some of my way. Let's see if it makes a difference.” But on the flip side, too... on the flip side too, I get a lot of clients that that say, “Myke, I trust you,” because they watch the work. This is the thing. L.B.W. Long Lonely Boring Work. My body of work shows like I know how to get the result right. So so they trust me. And trust is so important in it. And like... My goal is
00;13;03;26 - 00;13;22;25
Speaker 3
to just... Just... Because I have trust with a lot of my clients, all I have to do is consistently be me and do what I say I’m gonna do for ‘em. And what I was going to say too on the flip side, I also get clients that go, “Myke, whatever you want to do, let's do it.” Like, for example, I have a guy. He called to get his ad on the truck.
00;13;22;27 - 00;13;40;23
Speaker 3
He has... is an event that's coming up. So he want the truck driving around the event, letting people know about his product. Right. Right. And then I and so what we did, I said, listen, we need to do a little bit of content marketing, too. So now we we end up doing a stand up truck story, talking about him, talking about the business.
00;13;41;01 - 00;14;00;23
Speaker 3
And we're going... then we're going to run that as an ad. So people in his target market would would learn that story. Right. And then what we also are going to do is we're going to do a little bit a geo... geo fencing. So when people go to the event, they're going to see the truck and they're going to go to the event.
00;14;01;02 - 00;14;15;15
Speaker 3
They're going to they're going to see this guy. And then 30 days after that, we're going to do we're going to do keyword targeting based on that geofence. And I'm geeking out a little bit so everybody that will...
00;14;15;24 - 00;14;17;01
Speaker 1
That's awesome though. Yeah.
00;14;17;10 - 00;14;19;04
Speaker 2
Our, our audience will understand.
00;14;19;05 - 00;14;22;25
Speaker 1
Oh yeah yeah. They'll be a geeking out too. Yeah.
00;14;22;25 - 00;14;49;28
Speaker 3
Perfect. So everybody that was in was then in that area that would have seen the truck would be there now for the next 30 days. This guy's ads are going to pop up on their devices, reminding them about it. So the odds of those people clicking on that, those digital display ads are going to be much higher because the same ad that they saw on the truck, they would see they would have already learned about the guy through the content marketing that we're doing with the stand up truck story.
00;14;50;05 - 00;15;09;26
Speaker 3
And then the the geo and the geo slash, geo, keyword targeting are gonna pop those ads and that's that's giving them a better shot at the click. And this guy is, he's an older gentleman. He goes, “Myke man, he's what you just said to me, sounds like something from Star Trek. But you know what? I don't understand it, but let's let's do it.”
00;15;09;26 - 00;15;26;25
Speaker 3
He said he said, “if nothing else, I just want to... I just want to try it. I want to be able to say I did that.” So I don't. So typically those are the type people I attract as clients because I like so I love marketing so much. I can't have people that they're going to come and steal that joy.
00;15;26;29 - 00;15;51;21
Speaker 3
So I'll turn down a campaign. It could be a $200,000 campaign. $5 million campaign. I'd turn it down. If it doesn't, it's not going to bring me joy. It is going to... if its going to drain me. I don't want to do it, like. You gotta remember, personal motto: Create Dope Stuff and Stay Sucka Free. DOPE stands for...DOPE stands for Deliver Others Positive Energy and Experiences and and suckas are dope too.
00;15;51;21 - 00;16;07;11
Speaker 3
But they Drain Others of Positive Energies and Experiences. And if I got a client that's coming up, or potential client that’s coming to drain me I got to stay sucka free. I can't let that money make me make me do something I wouldn't want to do. So I got to turn that money down. And that's like that's not an easy thing to do.
00;16;07;11 - 00;16;08;04
Speaker 3
But I gotta stay true.
00;16;08;04 - 00;16;32;13
Speaker 1
That that makes a lot of sense because I think and that might be something that is good for our our creative side, to, to listen in on the idea of like, especially when we're starting small businesses, there's always this idea of like, we're just going to take on whatever we can to survive. And like in a way, you know, we hear so many creatives that go into the animation industry and say that like it sucked out their soul to do the type of work that they don't care about.
00;16;32;13 - 00;16;45;11
Speaker 1
And so, yeah, there is I think there's a beautiful thing to be able to say, like, these are my values. This is what I believe in. And I want people who also believe in the same thing to come along for the ride because that just makes it a beautiful dynamic. Yeah, yeah.
00;16;45;24 - 00;16;57;20
Speaker 2
But yeah, I think for creatives you actually when you're working on something that you're more interested in, right? The interest is actually what's keeping you in there and doing the work. Yeah. And so you have to align that interest to the type of work that you're getting.
00;16;57;23 - 00;16;58;14
Speaker 1
Definitely.
00;16;59;06 - 00;17;19;14
Speaker 2
Yep. Another question for you, what kind of creative mediums are you working with? I know you're working with photos and videos. Do you ever go outside to animation-type mediums or how far do you take the medium of of the communication because you're putting out content that's in text form, you're putting out content that's in a visual format.
00;17;19;23 - 00;17;36;21
Speaker 2
And those are the really two. I mean, you can I guess market with smell, right? Like Krispy Kreme and Dunkin Donuts and and Burger King they all market with smell in in a lot of ways. Christmas... Yeah yeah. And so and but how do you what mediums are you using typically?
00;17;36;21 - 00;18;01;27
Speaker 3
Yeah. So I'm, you know, I'm, I'm text. I'm video. Like, I think animation is great. I got plans for it. Don’t worry, you guys are in the plans for that. So to me I believe like all forms of media work man, everything's about messaging. If you got the right message and you use the right the right type media that your audience is interested in, I think it works. But everything's messaging.
00;18;02;00 - 00;18;15;20
Speaker 3
It's all messaging. But yeah, for me, like, you know, like I said, I got the digital billboards to do that. We got we got print stuff that we do, we got that, we got the Marketing and Cupcakes magazine. Actually I’ll show it here.
00;18;15;20 - 00;18;15;29
Speaker 1
00;18;15;29 - 00;18;17;20
Speaker 3
We got the Marketing an Cupcakes magazine.
00;18;18;06 - 00;18;18;13
Speaker 1
And.
00;18;19;18 - 00;18;45;20
Speaker 3
We got we do audio, we do the podcast, right? We got the marketing and cupcakes podcast... so like I, I'm big on multimedia. I believe that you have to do you have to be different places. It just really where your audience is. Right. So some... so for example, I have this keynote address because I'm also a public speaker. I did a keynote address for the Chamber of Commerce over three hundred some people in attendance.
00;18;46;00 - 00;19;06;01
Speaker 3
Right. And I took... so we have the video of that. Right. But then we also turn that into a podcast issue. Right. An episode. And why? Because some people wouldn't sit and watch whole video. Their brain is not set up for that. But they'll sit and they’ll ... when they’re driving, they'll listen to it on the commute the 20 minute commmute.
00;19;06;11 - 00;19;25;00
Speaker 3
like I always I always look at like my audience and how do they like to consume content. And then I just serve them like... like... So going back to the name Stand Out Truck King. The King is not an ego thing. A King is the greatest servant in the community. That's why everyone comes to for help, right?
00;19;25;00 - 00;19;36;03
Speaker 3
So I'm just here to serve my people. How ever I could serve them and feed them what they want and need, I do it. So that's my approach when it comes to media and creating content. Is all about what they want.
00;19;37;04 - 00;20;11;20
Speaker 1
Cool. That's super interesting. I mean, that's, there's, there's a lot there because I think I agree with you that I think it just it all starts with the messaging and then trying to figure out where that message can be applied and through which medium it can be applied. And I think there's there's something to be said about having the ability to make sure that especially for like, again, small businesses like we think that marketing is is such a difficult leap in terms of work and effort and time and understanding that there are ways and I think we talked about this in a podcast episode once in like a hack that's like there's so many different
00;20;11;20 - 00;20;18;25
Speaker 1
ways that you can pull from one form of content that you made and repurpose it for another strategy and. Right. And be able to pick and play with that.
00;20;19;00 - 00;20;25;14
Speaker 2
Yeah. So your podcast can become a blog. Your blog can become a snippet on social. Yeah.
00;20;25;20 - 00;20;28;27
Speaker 1
An article in a magazine. Yeah. It all works together.
00;20;28;29 - 00;20;49;05
Speaker 2
It's just repurposing. Yeah. But you're right that it starts with content. I feel like a lot of marketers and even creatives think about the channel first. They think about, Oh, I got to put stuff on Instagram, I got to put stuff on, you know, this particular platform or I got to send out emails, right? But you're not focused on the right layer of of intentional messaging.
00;20;49;19 - 00;20;55;00
Speaker 2
And I think that's it's the intent behind the messaging. What do I want to say? How do I want to say it? And then finding out where they are.
00;20;55;00 - 00;21;11;11
Speaker 1
Yeah. And so... you talked a little bit about... I'm just shifting gears a little bit here, but you talked about the idea of thinking about animation for the future. So I'm wondering if you can touch on that a little bit. Like where do you think that animation can be applied to different marketing strategies?
00;21;12;27 - 00;21;39;19
Speaker 3
Well, so, so if it was me like I would always use animation as a disruptor, right? Just... because in marketing and cupcakes when I teach how I write messages, so the small business owners in business professionals can get it. I teach them what I call the AMJC flow. So the AMJC Flow is Attract attention to Marketing messages that Justify someone in your true audience
00;21;39;19 - 00;22;02;13
Speaker 3
following a Call to action. So animation is great for the A in the AMJC flow, Attract attention. Because when you see... whatever... let’s say, for example, you’re on... you’re on TikTok right or you use shorts or even IG with reels, right. When you scrolling through, you normally see videos, you normally see funny.. different types of videos.
00;22;03;00 - 00;22;22;19
Speaker 3
You don't see a animated video as much. Yeah. Totally agree. So when you see that video, it's stump-stopping right away. So if the messaging’s right in that video and you got you got an audience. And then if... and then you got the captive audience and then now you using that animation to tell them what you want to go through the AMJC Flow
00;22;22;28 - 00;22;44;01
Speaker 3
to get them to follow that call to action, then you're winning... So it's a weapon. That’s... So I think about it that way. So like, for example, my children's book, “A Russell Family Lemonade,” I plan on using you guys for that when I want to start bringing some of those characters to life and putting them on different platforms.
00;22;44;08 - 00;23;01;19
Speaker 3
And then, you know, that's that's how I want to do that. And even then from like a... from like... for the digital billboard trucks. I want to get in and we had this discussion before, like I want to get into those dynamic ads and just like, mind-blowing ads, yeah, blow people's minds when they see them on the trucks.
00;23;02;14 - 00;23;25;09
Speaker 3
So, so all of that is... There’s so many ways you could use animation, but the cheat code is to like not do not do it like... That everyone’s already doing. Use it as as the A in the AMJC Flow, how can I attract attention? But then also like, you know, all the other stuff that you guys do, like the explainer videos or the all of the cool things is a lot of ways to do it.
00;23;25;09 - 00;23;30;00
Speaker 3
But for me, in a marketing world like that, that’s I would be using it for.
00;23;30;10 - 00;23;49;13
Speaker 1
No, that's very cool. Yeah. Because we've always seen it as like the word I've used is more of like it's, it's a complement to other brand strategies. But I like what you're saying that it's like in a way it's, it's a powerful tool. I think in the compliment feels more like it's on the side, but it has the ability to really push through boundaries that weren't that weren't there before.
00;23;49;13 - 00;23;51;05
Speaker 2
Yeah. I never thought of animation as a weapon.
00;23;51;08 - 00;23;52;10
Speaker 1
Yeah. Yeah.
00;23;52;13 - 00;23;53;13
Speaker 3
It is. 1000% Percent.
00;23;53;23 - 00;23;57;07
Speaker 1
So, We’re taking away a lot of the good stuff today. Yeah.
00;23;57;25 - 00;24;19;00
Speaker 3
So even for example like you do an animation and the logo’s the last thing you see. So you go for this animated logo into the actual logo. So now that memory is burned into people's brain, so now the next time they see that and they go, oh, I know that thing, especially if that, if that message resonated. So like, that’s what I’m saying, it truly is a weapon if you use it as a, as a tool.
00;24;19;00 - 00;24;42;26
Speaker 3
Like that's... even like... so people with my Stand Out Truck, right they go, “oh well, you’re competing with this, and competing with that.” I'm not competing with anybody. I'm an asset. Yes. If my client already has traditional billboards from Lamar or Clear Channel or Outfront, I'm happy for them. I go, okay, great. So now let's take that image there and put it on the trucks and go where those billboards can't.
00;24;43;01 - 00;25;02;14
Speaker 3
And then let's take that image... that image that’s on those two billboards, and put that message on radio. And then let's take that messages on radio, and make a full TV ad where we explaining what we're talking about. And then we recreate that same kind of format for social media. Switch it up a little bit because, you know, the content for TV and the content, social’s a little different.
00;25;02;18 - 00;25;07;10
Speaker 3
And then boom... so like now, the client has an amazing campaign, right?
00;25;07;25 - 00;25;08;10
Speaker 1
Definitely.
00;25;08;10 - 00;25;27;08
Speaker 3
So you guys... if animation fits into a campaign, then you... you good money and the truth of the matter is, the clients that could afford a campaign like that can afford your services. So they want what they just have to see the type of value that you bring to the campaign that they have going on. And they'd be like, Yeah, let's do that.
00;25;27;17 - 00;25;30;04
Speaker 1
Yeah, right. That makes perfect sense. Yeah. Yeah.
00;25;30;25 - 00;25;42;29
Speaker 2
So what do you see? You know, what's the biggest barrier to entry when you're talking about animation and utilizing that for a campaign? Like do you ever see... what’s what’s... what do you feel like the biggest hurdle is for people?
00;25;43;12 - 00;26;01;00
Speaker 3
I honestly... to be honest, I think it would be the client's mindset, right? So I think like if you could help them see the value in it, they'll do it. Like I had someone tell me a long time ago, “cost is only an issue with the absence of value,” right? So... and it's to me, value is something someone in your true audience can use right away to get a result.
00;26;01;09 - 00;26;26;15
Speaker 3
Right. So like if you could articulate like the different ways that that animation enhances a campaign, they'll be in. Look... anybody who don't see the value in animation... Ask them if they ever watch the movie Toy Story and that... that movie brought Pixar... Right? That movie brought Pixar billions of dollars and not just in ticket sales. Just think that all the other things in the in the real world that came from from animation.
00;26;27;04 - 00;26;44;07
Speaker 3
Yeah. That's what you guys have to be able to articulate to people like... it has... we start with animation and here's how these things in the real world become a thing. Like... just think about it. Anytime... and that's the one line... Anybody try to like ask you guys like if it's valuable, ask them if they ever heard of Toy Story.
00;26;44;28 - 00;26;50;12
Speaker 3
Yeah. And I promise you that... They probably bought some kind of Toy Story merch for someone they know.
00;26;50;28 - 00;27;11;14
Speaker 1
Oh, definitely. Yeah. Well, see this is why we come to you and have I feel like every time we talk we have like great conversations around like marketing strategies, animation, just like what's going on both in our community and around the world. So yeah, I think we really appreciate your time, but I want to make sure that the we, we give you a minute to also plug your stuff.
00;27;11;14 - 00;27;20;27
Speaker 1
What do you have going on? Like where do you want people to find you? How do you want people to access the amazing content that you have? Because we know we've been a part of it and it's a lot of good stuff.
00;27;21;08 - 00;27;23;10
Speaker 2
It’s very inspirational and educational.
00;27;23;10 - 00;27;50;13
Speaker 3
Yeah. Oh, thank you. Thank you. I appreciate that. The best way to stay contacted with me is is through the text. The text line. If you just... if you text MAC. MAC to 413-251-6762. That's the best way to get me. If you want to advertise on the Stand Out Truck, I'll figure out a marketing campaign for your business. Once again text or just go right to the StandOutTruck.com/Contact.
00;27;50;28 - 00;27;55;18
Speaker 3
So, StandOutTruck.com/Contact, that's the best way to get me. Awesome. Or text me.
00;27;56;17 - 00;28;00;03
Speaker 2
Yeah that's... That's perfect man. Thank you so much for doing this.
00;28;00;03 - 00;28;01;24
Speaker 1
Yeah, thank you for taking the time.
00;28;01;24 - 00;28;02;28
Speaker 2
I know you're busy man. Anytime.
00;28;02;28 - 00;28;03;21
Speaker 3
I hope you guys have me back.
00;28;05;09 - 00;28;22;05
Speaker 1
Yeah. We look forward to more stuff together. I think, you know, this is the the beginning of an awesome relationship, so we appreciate it always. Yeah, there it is. Yeah. Well, good luck with everything today. Have a good one. And yeah, we'll we'll talk to you soon.
00;28;22;27 - 00;28;39;18
Speaker 3
Thank you!
00;28;39;18 - 00;28;40;00
Speaker 2
Yeah.
00;28;40;03 - 00;28;41;24
Speaker 1
Oh, absolutely. I, I want to do.
00;28;41;24 - 00;28;50;28
Speaker 3
I would be remiss and I would and your audience would be mad at me if I'm telling and telling them about this text, this text list and don't give them the opportunity to join.
00;28;50;29 - 00;28;52;02
Speaker 1
Oh, got to do it. Yeah.
00;28;52;24 - 00;29;10;02
Speaker 3
So let me, let me give you this number. If you text the word MAC, M.A.C. to the number 413-251-6762. You can join the text list. That's where I share all that. Like the marketing gems. We call them cupcakes. Random stuff to help you grow your business so...whatever, we’ll talk about it.