Kelly Allen, CMO & Co-Founder at Unboring, delivers a masterclass on why brand isn't just marketing's responsibility - it's a team sport. Learn how to translate your marketing expertise into exec-friendly language, build cross-functional buy-in, and turn every employee into a brand ambassador who actually cares about the customer experience.
Tune into this episode, as we explore:
- (00:00) Translating marketing metrics into language your exec team actually understands
- (00:59) Know your zone of genius - you can't do both the art and the science alone
- (03:23) Every employee is an extension of your brand - one bad phone call undoes months of work
- (06:38) The internal narrative gap: why marketers must craft stories for their own teams first
- (08:03) Start small, move the needle: befriend one SDR, fix one friction point, prove the value
What is Demand Geniuses: Revenue-Driven B2B Marketing?
Demand-Geniuses is the podcast for revenue-focused B2B Marketers. We bring you the latest insights and expert tips, interviewing geniuses of the B2B Marketing world to bring you actionable advice that you can implement to accelerate growth and progress you career. The role of Marketing in B2B go-to-market strategy has changed drastically. It's more important to revenue generation than ever as buyer engagement becomes more digital. We equip you with the information you need to thrive in this new, revenue-critical role.