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Join UpYourStack host Noah Berk, Co-CEO of Aptitude 8, every week as he chats with industry leaders and top app developers to help you optimize your HubSpot tech stack. Tune in for expert insights, tips, and recommendations to take your HubSpot experience to the next level!
Welcome to Up Your Stack Podcast. I'm your host, Noah Burke. I'm also the cofounder of OBO, an elite HubSpot solutions partner. Every week, we feature some of our favorite HubSpot app developers who've either built their applications on HubSpot or have integrated with HubSpot to help you get the most out of your HubSpot tech stack. And today, we have an awesome guest, Kyle, with Proposify.
Speaker 1:Kyle, welcome to the show.
Speaker 2:Noah, thanks for having me. Glad to be here.
Speaker 1:Yeah, man. It's great to have you here, and, you know, let's just get right into it. What does Proposify do?
Speaker 2:So Proposify is proposal software. If people write, business proposals, we're really made especially for teams. So, you know, from mid market companies to small businesses. But, really, it's a lot of times teams need to put out these proposals. They don't have any standardization of content.
Speaker 2:You know, reps are kind of, you know, flying by the seat of their pants and copying and pasting from old documents. So a lot of times this creates bottlenecks for businesses where proposals aren't getting out. They have no visibility into what's actually getting in prospects' hands, and they have no real control over it. So that's exactly what Proposify does, is helps them get that control and consistency, so they don't have to worry about deals going dark.
Speaker 1:Yeah. Absolutely. And so there's, you know, I'll say software out there that does this. So so why Proposify, you know, in the first place? And without mentioning names, I'm sure a lot of people are used to using different type of software out there, to either create proposals, create contracts, create forms, whatever the case is.
Speaker 1:So where did you see this opportunity, in the marketplace?
Speaker 2:It started as far back as 2,006. From what I remember, I was a 23 year old designer working in an agency, and they had the junior designer, me, put out proposals to win, a big contract. And I was using InDesign at the time. I was getting emailed word documents from account managers, going and finding old case studies from CDs. You know, this is as far back as we didn't have Dropbox.
Speaker 2:There was no Dropbox at the time.
Speaker 1:So using AOL and some messenger, you know, like, you know,
Speaker 2:we were
Speaker 1:skipper away.
Speaker 2:That was what we
Speaker 1:were Yes. Died. Yeah.
Speaker 2:So, you know, that was it was at that point. I think Basecamp was fairly new to market, and we were starting to use it, some of us, for project management. I just thought there should be Basecamp for proposals because it is a unique use case. It isn't just you know, you really need, like, a document editor itself. You want them to look great, but you also need to be able to collaborate and not email back and forth files.
Speaker 2:That was sort of the genesis of the idea, and we real I really didn't do anything with it for many years. I started an agency. We were called Headspace, And we were very small, 10 10 person agency, give or take. But over the years, we started to develop different product ideas. We were it was like 2,009 to 2012.
Speaker 2:We were getting into SaaS and trying out some different ideas. And I just sort of dusted off the old proposal app idea. We heard about this local pitch competition, or it was, like, called demo camp, where you could stand up and present an app to an audience at the local university. And so that's where I, you know, we basically cobble together this prototype with duct tape and bubblegum barely functioning. But that was where I first sort of got it out there.
Speaker 2:And I found that people were coming up to me after the the the pitches, and they were saying, wow. You know, I write proposals. That is a huge problem. I would pay for something that made that easier. So that was really the confidence to be able to, continue on with it and sort of grind through those early startup days where you're just trying to get from 0 to 1.
Speaker 1:Yeah. Yeah. Tell me a little bit more about those early startup days. So how in this marketplace, how did you gain traction?
Speaker 2:So it was about 2013 when we first launched the initial app, and there wasn't really a lot at the time that was doing specifically proposal software. There was a couple most people were just using Word, InDesign, Google Slides, that kind of thing, PowerPoint. Funny enough, today, most people are still using those types of tools. But I think what helped us get off the ground was we were able to bootstrap it through our agencies. So we had some time to be able to tinker with it and get it in front of people.
Speaker 2:We didn't raise money right away. But, you know, when we put it out there, initially, people were confused. They were like, why would I use this crappier version of, like, Photoshop, essentially, is what it was. But they didn't really see that we it wasn't really about the design editor. Yes.
Speaker 2:The proposal needs to look great, but it was really about the workflow and improvements in the efficiency of it. So it really took us time to find product market fit, and we were just barely trying to stay afloat, keep our agency running while I was doing this 50% of the time. And we were able, luckily, to find a, grant program that was able to help cover some of the costs of a in house developer Sure. To be able to focus on it. So finally, around 2014 was when we raised a seed round of funding, sold off our agency, and we're able to just go full time into it.
Speaker 2:And then later that year, we started to really find product market fit and to start to scale and get traction.
Speaker 1:So how hard was it to run 2 things at once during those early years?
Speaker 2:Insanely hard. And I don't know if I would have the same risk tolerance today that I had back then. We were just trying to we were bay barely making enough to pay our staff, pay ourselves, you know, get our mortgage paid and all that kind of stuff. So it was very hairy, and there was just no guarantee of Proposify succeeding either because we had essentially no revenue. So it really required a leap of faith to just keep going with it even through the uncertainty of just not knowing is this ever gonna work
Speaker 1:Yeah And I think that's a lot of entrepreneurs in general Will it work? And luckily for you, you had your agency to keep the lights on a lot of other people maybe didn't have it as it's interesting I talk to a lot of entrepreneurs I say don't poo poo the service business you know that that can afford you the time to really figure out product market fit if you are trying to build a software or a SaaS business. And you kind of followed that to a tee.
Speaker 2:Or even a full time job. Right? I think the Zapier guys, if I remember their story, they were 3 guys who were working at other places and doing it as sort of like a weekend project, an evening project. So any way that you can just be able to I mean, time is really what you need, and that's why start ups die is because they run out of money, and they run out of time. So anything that you can do, run a service business, do consulting work on the side, whatever it happens to be to keep the lights on, that's really what it takes.
Speaker 2:There's very few start ups that are able to just start making money on day 1. It requires in our case, it was 17 months from when we first launched the MVP to when we were really at product market fit and starting to, like, double revenue every month. So talk
Speaker 1:to me about that product market fit. Who are your customers and where did that traction really start expanding in that? Will you go from 0 17 months later? Obviously overnight success. I'm sure Kyle based on what you shared from the beginning now.
Speaker 1:But where did that traction really come from ultimately in the end? Like, how did you start really getting in in getting those customers?
Speaker 2:Well, it was a lesson that I learned from running an agency that I was able to take and apply to Proposify, which was and I think the reason our agency never really took off. One of the reasons, other than the fact I didn't know how to run a business and it was my first time That's
Speaker 1:how it said.
Speaker 2:Was the fact that we didn't really have any niche. Like, we didn't we weren't specific on one industry or, you know, one like, no company outside of where we live, which is a small city in Canada, would hire us unless we had a preexisting relationship because we weren't specialists in anything. Mhmm. And so I always kind of knew that and regretted not niching down when I ran an agency. And so I wanted to not make that mistake again with Proposify.
Speaker 2:And so from day 1, we were like, small digital agencies. That's what we're made for. That's the market I know. I've been in that world. I don't know what governments do or what huge organizations do.
Speaker 2:I just know what small digital agencies do. And so I think that was a big reason behind our early success was that I was able to speak the language of small digital agency owners, build content for them, build proposal templates for them, and just know exactly you know, and sponsor their events and know where they go and what they read online. So that specialty really helped us scale in the early years, and, of course, we've sort of broadened and diversified over time.
Speaker 1:As listeners have probably heard me say before, riches of the niches. I know that's the most common phrase ever. I obviously didn't come up with it, but I think that's great advice for any entrepreneur. And it's a common theme for most of the, app companies I've talked to is they really focused on a particular niche to start off with. Now, granted, that can expand over time, but figure out what your market is.
Speaker 1:And that's as important for a software company as it is
Speaker 2:for an agency to be
Speaker 1:able to do. One of the things you'd mentioned earlier is slides or PowerPoint presentations. And and you you had alluded to that. You know, maybe that's really where you're overcoming complacency that people already do a good job putting together proposals. Talk to me more about how your product really differs from what people may be doing on a day to day basis now and how they would benefit from this?
Speaker 2:So if people use Google Slides or PowerPoint for proposals, and it works for them, no problem. Right? It's if it's not broke, don't fix it. But at the same time, the reason why companies will typically come to Proposify for help is because they say, okay. We've got a Google Slide template or a Word doc temp template or something similar.
Speaker 2:And as their team is growing, as they're adding more salespeople to their team, they're finding that people aren't using the right things. They're it you know, it's not really modular. Like, you have to know which slides to copy and paste out of and which text to copy and paste. Maybe your pricing is in a spreadsheet, so you've gotta paste that into the document. So there's a lot of manual entry, a lot of cut and paste that's making these things very not only time consuming.
Speaker 2:Sometimes people are saying, like, it's taking us weeks to get out a proposal, and by then, maybe the prospect's starting to lose interest or look elsewhere. So there's the speed aspect of it, but then there's also the professionalism of it. So they'll say, like, we have a great template, but by the time the reps sort of do their copy and paste and don't know how to format properly, it kinda looks like a dog's breakfast. And the marketing team is embarrassed by what's going out because it's using the wrong branding, and the wrong content, and the wrong everything. So really, it is the control aspect.
Speaker 2:Maybe the sales leader also has a discounting policy, but reps are sort of bypassing it and just throwing in discounts or changing terms without really any approval. So that's why we really position more so on the, control and consistency more than anything else. We don't position as much on the design aspect of it because you can get a great looking proposal in PowerPoint slides, InDesign.
Speaker 1:Sure.
Speaker 2:But it's hard to do both, and that's what we do really well.
Speaker 1:Well, I know from experience that it's always a challenge because you have this master slide deck with hundreds of slides. It's up to the rep to pick which ones go in. And you're like, well, almost like we don't wanna use that, you know, particular image over here. Why are we still use that image? Well, this color has to match here.
Speaker 1:And, you know, proposals are a living, breathing item. Well, I mean, even in our own company, we don't necessarily stay static. The same type of proposal presentation we would share with a client has morphed over the years. And I would lie, if I say, it's not continuing to morph because business needs change and who we're selling to evolves and what they're looking for is different. And so what I'm really hearing is this is a great mechanism to not only save a lot of time for clients, for who's putting other proposals, but enabling them to have consistency across what that product looks like, what they're actually delivering to the clients.
Speaker 1:If someone's going to switch to propose a 5 or maybe just start adopting it, Are they you mentioned earlier, they're adopting it for the area of consistency generating these proposals. But what else are they seeing? What are some of the other benefits they're getting from this?
Speaker 2:So visibility is a big piece. Right? If you have ever sent a proposal in a PDF, you know that you you attach it to your email, you send it out the door, and then maybe you don't hear back from the client. Yeah. They don't you know, they ghost you.
Speaker 2:Being able to sort of see if did they open not only did they open it, but did they actually read it? Like, which sections did they go to? Did they spend 6 minutes on the terms and conditions page? Did they spend did they go straight to the pricing only and then not look at anything else? So it's that visibility that and those analytics and metrics that I think our customers like the most.
Speaker 2:They don't often come to us for that, but they say that's really the sticky factor. And the thing that keeps them coming back to it is that they just can't do without that. I don't know how we go back to just not knowing did the client interact with it at all. So I think that's a really big piece of it, as well as just the collaboration, the integration with your CRM. So HubSpot, Salesforce, other CRMs, being able to not have to duplicate effort every time.
Speaker 2:So as the proposal changes stages, it updates the opportunity stage, the contact data stays in sync. That is a really big piece as well as the integration and the data flow between platforms.
Speaker 1:So how do you differentiate in the marketplace from competitors? We did talk about complacency. People are just using a Google Slides or Microsoft PowerPoint. But how do you differentiate from competitors and what really kind of separates your product? And I don't want people to be confused with CPQ solutions or full contracting solutions.
Speaker 1:Like, maybe you can even talk a little bit about where your product fits into that mix as well.
Speaker 2:Yeah. Great question. Because there certainly are CPQ solutions out there. Conga's a big player in the enterprise. And then, of course, HubSpot has a CPQ solution.
Speaker 2:So I can see ourselves moving into that space eventually. There are some plans to, eventually introduce our own CPQ add on. But but for now, Proposify is very much proposal quotes and esignatures. So if you're using it with a sales team or a marketing team, that's really what it's best suited for. There are direct competitors out there.
Speaker 2:I know Canada, Quiller, Better Proposals are ones that come to mind. I would say where we kind of, you know, we're all very similar, of course. But I'd say where we shine, Proposify does, is if you want your proposal to just look completely custom branded. So have full control to just make it do whatever you want. I would say ours is the best at that.
Speaker 2:I know PandaDoc is very, kind of, rigid in what you're able to do. It's more of, like, for the signature piece. Like, it's very strong in that area. So I'd say that's probably and then, you know, there's also HubSpot quotes. Right?
Speaker 2:Which people can use HubSpot quotes for just getting numbers out there. But again, what HubSpot quotes, at least for now, doesn't do is if you wanna do more than just show the numbers, you wanna tell your full story, you wanna include video and interactive elements in your proposal, it's it's not great for that. It might be just be good for getting an estimate out the door.
Speaker 1:Yeah. And and so kind of going on this, particular path, who is a great fit for Proposify? So what type of customer, and then what are the roles inside those customers who say, hey, we need Proposal 5 at this organization. And I think you alluded to agencies earlier, but I'm sure it's gross as that.
Speaker 2:Yeah. We we still support agencies. We still support small businesses. So if you're an individual or a small team that wanna you just get something up and running and get started to get those efficiencies and those metrics, we could be great for that. But I would say where we really focus our effort and our positioning and our go to market around is a mid market company.
Speaker 2:So if you're 10, 20, 30 sales reps or more and growing, that's the best time to adopt Proposify because it lets you get set up with your template, your content library as you're scaling. And what the the kinds of industries that we typically are seeing, although there's a very broad diverse range of businesses, definitely the professional services space. So it could include marketing agencies, but also can include IT and consultancy, and accounting is a big vertical for us. We see a lot of landscaping, janitorial, fencing, roofing, engineering, those types of things. So a lot in the kind of construction space and, like, maintenance and facilities.
Speaker 1:I think those are probably I I think they're often overlooked, those industries. High ticket b to c, space. Because oftentimes, you know, a proposal is the first opportunity someone's gonna really have to interact with your brand and interact with your company. And it sets a precedent and a tone based on the level of professionalism that you put out there. You know, at OBO, we really pride ourselves to make sure that we do very good at that first interaction is huge.
Speaker 1:Tools like Proposify just make our lives easier at that point versus not necessarily leveraging those tools, and then we can have inconsistency in whatever that product is gonna look like. It's easy to your point when you have a small team, it's difficult when you have a large team. And I think you really are solving for that large team issue and challenge that companies organizations have, which is awesome. And and you kind of alluded to this earlier, but how do you kind of fit into the HubSpot ecosystem? How what gaps are you filling in it right now?
Speaker 2:Yeah. So with HubSpot, currently, HubSpot CRM in particular, that's really where we fit in. So if you're using, let's say, a document editor like, Google Docs or Google Slides to create proposals, oftentimes, you wanna get data into your proposal and data from your proposal back into the CRM, which those tools don't make it quite as easy to do. So we actually have a HubSpot widget, and we embed the editor right within the CRM. So if you wanna keep your rep staying within HubSpot and not have to leave and go to some other tool, that's, you know, really great for that.
Speaker 2:You can sync it with your deal. So you can basically say, hey, when I generate a proposal, I wanna create a new deal, or I wanna link it to an existing deal. And then maybe as your proposal gets sent and viewed and signed, it's updating the stages of the CRM. So, you know, as soon as your proposal gets signed and Proposify, it's gonna move that deal to a one state and, you know, that's gonna update your records. So it really fits in well with a sales workflow.
Speaker 1:Yeah. And the whole reason people get something like HubSpot is to be a force multiplier. They're trying to enable their team to get more done in less time than what they're doing right now. And Proposify, I feel like really fits that narrative. We're gonna be a force multiplier for your sales team.
Speaker 1:We're gonna save them time, less entry work, less work throughout the whole entire sales process, visibility, and just the fact you have that editor capability within HubSpot. Because the number of times we hear from clients as a company who implements HubSpot, I want to keep them in HubSpot is almost every call these days. Like, how do we keep them inside one application? Did was this an evolution within HubSpot? Like, how did it start your integration into kind of where it is today versus where will it be in the future?
Speaker 2:Yeah. We started integrating the CRM. It was pretty early. I think, though, that Salesforce was a big driver in the earlier days. Mhmm.
Speaker 2:Especially as we try to move up market and bigger companies started looking to adopt us. If it didn't fit really well within the Salesforce ecosystem, it was it was virtually impossible to get them to buy in. But I think that the Salesforce integration in a lot of ways informed the HubSpot one because it was around throughout that period, around that time that HubSpot started to really up their game when it came to CRM. They started as a free CRM. Obviously, they were well known as a as a marketing platform.
Speaker 2:But they're now at the point where they're, you know, starting to beat the snot out of Salesforce, and a lot of companies are moving over to them. So, you know, in a way, you gotta we gotta thank Salesforce for sort of pushing the market forward and pushing HubSpot forward, even to the point where now, internally, within Proposify, we are next year moving from Salesforce to HubSpot CRM. And we just adopted, like, the marketing platform, and our new website's built off of it. So HubSpot's strategy is really smart about just that land and expand approach. And I think that our bet is that HubSpot's always gonna continue to to go really broad, but not super deep and only deep in certain things.
Speaker 2:And so that's where I think something like Proposify can always fit well within the HubSpot ecosystem because we're gonna just gonna go deeper in our niche than HubSpot likely will. Yeah. And I agree with that.
Speaker 1:And I think it's something that HubSpot definitely puts out there. So looking for companies like yourself and organizations to really kind of own a particular area to fill in those gaps and provide that next level of capabilities that HubSpot itself may not offer. So what is the future proposal? What is the future roadmap look like? And then how is AI going to play a part of it?
Speaker 2:Yeah. These things are all very much top of mind for us, right now. You know, our we're in the process of rolling out a 3 point o version of Proposify. So we just launched Proposify 3 in beta about a month ago at the time of this recording, so midsummer, which is really the platform that everything else is gonna be built on top of. We're just about, in fact, by the time this airs, it will have been rolled out is essentially like an automated workflow builder.
Speaker 2:So think like Zapier, but built within Proposify, where you can basically say, like,
Speaker 1:when
Speaker 2:this thing happens, make this thing happen. Make it work with all your third parties. Create really true automation within the platform itself. These are all the things that are we're going on right now. And I think in the future, where we wanna go is our vision is built on 3 core, pillars, which is, 1, we're gonna go enterprise.
Speaker 2:So we're gonna con continue to move up market until we can serve, the largest of businesses. We're going to become a multi product platform. So you talked about CPQ just a little bit earlier. We wanna build modular add ons because not everybody who comes to us necessarily needs a CPQ solution or necessarily a sales enablement or RFP or contract life cycle management solution. But these fit really well into our ecosystem, and they're one step adjacencies.
Speaker 2:So it makes a lot of sense for us to expand the platform without making it bloated and doing too much. So just sort of letting people choose what you need to add to the core platform.
Speaker 1:Is AI a part of this? I know AI is pretty much everything is AI these days.
Speaker 2:Absolutely. So AI is the 3rd pillar, And, that may or may not be surprising. I almost hate myself for saying it. But the thing that I keep saying both, like, to myself and to staff is, yes, AI is hot and it's exciting. But, you know, a year ago or 2, so was Web 3, so was metaverse.
Speaker 2:Right? So I don't think they see it as much as jumping on bandwagons as much as saying, AI is here to stay. It's not going anywhere. And, you know, we can try to be cool and avoid it and and get left behind, or we can be a part of it. And it really is one of the biggest revolutions in technology since the iPhone.
Speaker 2:Right? So I agree. For us, I see AI for Proposify in sort of 3 key areas. So one is the most obvious one, which is you wanna be able to generate content and documents very easily. It I see that as sort of the most basic onboarding play.
Speaker 2:Right? Because if people wanna get control and consistency of their proposals, you probably don't want AI spitting it out every time. But what you might want is to be able to say, hey, here's what we're doing now. Make it better and make it more branded to us And Yep. You know, just get up and running a lot faster.
Speaker 2:And I think AI can solve that problem pretty well. But then I see where us going in the future is if you wanna send your proposal internally for approval because you don't want it to go out with errors, well, that's a great job for AI to solve. AI should be able to scan it and go, this doesn't meet your brand standards. This is using outdated content. Do you want me to clean it up for you and fix it before it goes out?
Speaker 2:But the third one is really interesting, which is I think it's probably the next level of AI, which is more of the predictive AI. So that's where we're going, okay. You've sent this proposal to somebody. They forward it to their CFO. Here's how that person is probably gonna influence the deal, and here's what other types of companies that use Proposify are doing in this situation to be able to multithread or get that deal across the line.
Speaker 2:So it's really kind of showing you what is likely gonna happen with the millions of data points going through our system.
Speaker 1:I think those are all fantastic things you guys are working on. I like your philosophy. I like your approach to it. I get asked about all AI all the time, and and I equate it to no different than a spell check-in a word processor. If you're a word processor, you're gonna need spell check.
Speaker 1:If you're a software company, you're gonna eventually embed AI into it. Not necessarily as a standalone product, but something that assist your customers to do and get more out of your existing solution. So it sounds exactly kind of what you're working on and and really exciting opportunities around it as well, in terms of making life easier for the sales rep, making life easier for the organization, and goes with your vision of that consistency for the presentation that is gonna be sent to that customer, to make life easy. While I have you here, Kyle, any advice you have for entrepreneurs who are thinking about starting their own company now? Great.
Speaker 1:Did you give some really good advice earlier? So listeners, if you remember what Kyle said about how he pick something, I won't say niche and put it in your words, but anything else, yeah, there.
Speaker 2:Niche solve a big problem for sure. Scratch your own itch. I think these you know, the the this advice has been given before. I I just wrote a post on LinkedIn actually yesterday because we celebrated our 10 year anniversary as a company. We've been around now for 10 years.
Speaker 1:We just
Speaker 2:shared 10 lessons. And I won't, you know, I won't share all them necessarily here, but I think, you know, ones that come to mind are I think a lot of times entrepreneurs put pressure on themselves to have this big massive vision that's gonna be a $1,000,000,000 company from day 1. And they try to raise money sometimes from VCs who say, well, what's your big vision? How are you gonna be a $1,000,000,000 company? And it really took me, I think, 10 years to have this vision.
Speaker 2:You know? I don't I think there's something to be said if we'll find a really painful problem that other people have, solve it really well, and repeat that over and over again until you have a big company that has a lot of revenue, and let the market inform your vision. Right? Did Steve Jobs know about the iPhone in 1980? No.
Speaker 2:But he knew that, hey. I wanna build this thing, and time, technology, the market, consumers decide where it goes from there. So don't put too much pressure on yourself. But do just really focus on customer pain. Stay close to them, and keep talking to them even after you don't have to.
Speaker 2:That's probably the the last big piece of advice I would give is you have to talk to customers a lot in the early days to just get something good off the ground that they use. But once you start to grow revenue and things become a bit more predictable, there's gonna be a tendency to just pull away and say, I I wanna get more time back. And every time I've done it, it's always bitten me. You know? It's sort of like the entrepreneur version of brushing your teeth or exercising or stretching.
Speaker 2:There's good reasons not to do it. Like, I don't feel like it. I don't have time. But it's just good for your long term health.
Speaker 1:That is excellent advice Not just talking to maybe customers who are unhappy disappointed but also talking to your best customers the ones who love you because they tend to tell you exactly what will help another customer love you as well So Kyle, excellent advice This has been fantastic Thank you so much for coming on the show today Thank you, I
Speaker 2:appreciate you having
Speaker 1:me Yep And listeners, thanks for joining us that wraps it up again Up Your Stack we talked to some of our favorite application companies, software companies who either built their apps on HubSpot or integrate with HubSpot. Kyle, people are interested to learn more about Prosify. 1, how do they find out information about you and how do they find information about Prosify?
Speaker 2:So if people wanna connect with me, Kyle Racky is the name. You can I'm I'm probably most active on LinkedIn if people wanna connect with me there. And then the company itself is Proposify, p r o s o s no. Wait. I can't even spell it.
Speaker 2:Half half the people I meet can't even pronounce it. So, I know I'm sure there'll be link in the show notes.
Speaker 1:Tongue twister.
Speaker 2:It is
Speaker 1:a bit of
Speaker 2:a tongue twister. We wanted to be very clear. We are about proposals. Proposify, dot com is how people can, you know, sign up for a trial or, you know, request a demo. But, actually, if they go to Proposify.com/s0p, we just launched this year our latest report where we're sharing all of the data that we've actually used machine learning to crawl through all the data and find interesting insights about what little things can you do that will increase the chances that your proposal will close.
Speaker 2:We call it the state of proposal. So proposalify.com/sop to get the free report.
Speaker 1:Awesome. Thanks again, Kyle. And if you're interested in, leveling up your own HubSpot, feel free to reach out to the obiogroup.com. Again, HubSpot Elite Solutions Partner again thanks for joining hope you have fun thanks