The WP Minute - WordPress news

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What is The WP Minute - WordPress news?

The WP Minute brings you WordPress news in under 5 minutes -- every week! Follow The WP Minute for the WordPress headlines before you get lost in the headlines. Hosted by Matt Medeiros, host of The Matt Report podcast.

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That's the WP

When you watch shark tank this week in
startups or some random internet marketing

person shows up in your Twitter feed.

Running a business looks easy.

Maybe you fell deep down
the rabbit hole of the.

Build in public hashtag and
thought I could do that too.

Well building a WordPress business.

Isn't easy.

For a million reasons.

However today it's not about
marketing budget feature

pipeline, or your top of funnel.

It's about personal vulnerability.

Regarding quickly.

Let me jump ahead.

I sent them questions
and haven't heard back.

I'd love to explore deeper
with Lewis, the founder.

But until I get a response,
it's purely speculation.

Quickly did post a message
that pointed to reasons of

pressures from content creators.

But it was taken down.

I'm going to try to relate
to that message in this post.

Because I've been there.

I'm still there.

So what's quickly,
that's quickly with a CW.

I see L Y.

Apparently it was an innovative page
builder that was making some waves in

that circle of WordPress professionals.

I never used it.

I didn't know much about it from what
I read their users were happy with

it and excited to see where it went.

Like any other page builder, there was
some healthy debate about their approach,

but isn't that how a free market works.

If a user likes it, they buy it.

If they don't, they move on.

Then just out of nowhere, it shut down.

Perfectly illustrating why I urge
caution, rushing to a new page builder

solution when they hit the market.

I've seen it when I spend time in
Facebook groups, freelancers switching

from one builder to the next, because
it has six new features and it costs

less.\ How do you head your business
continuity on such fast decisions?

Now quickly customers are left
holding the bag, hunting for a new

page builder to take its place.

Back to personal vulnerability.

When you do business in an ecosystem that
fosters so much transparency with so much

community and some great success stories.

You'll almost feel like building
a successful product should just

happen naturally and everyone will
love it, buy it and recommend it.

Admitting that you're a solo developer
that hasn't figured out how to optimize

your tax returns or that you're
scared as hell to promote yourself.

Isn't exactly taught in business 1 0 1.

Pair that up with being in
a hyper competitive space

page builders in this case.

That carries the baggage of
an incredibly toxic user base.

And yeah, I can see how difficult that
can be on a founder, big ups to the

team at BeaverBuilder for still shipping
in 20, 24, or as I like to call them

the Jonas brothers of page builders.

We're all just faking it until we make it.

Aren't we.

A competitor could swoop in to
steal your market share at any time.

You ship a bad feature that no one likes
or people stop tuning into your content,

then it's lights out for your brand.

We don't want to admit that feeling.

And it's hard when you're balancing the
good customers with the bad customers.

The WordPress business space is
an odd one, lots of opportunities,

but also lots of competition.

We put on a persona that makes us feel
or look bigger than the small team

that we really are largely that's.


But this recent fiasco with quickly
just shows how brittle this space is.

Let me try to wrap this up.

We never know what a person is
going through behind the scenes.

When it comes to quickly, the pressure
with keeping up with competitors could

have played a role in his decision.

It's a human being.

Perhaps Lewis was burned out from
defending his products, decisions,

and carrying the cognitive load.

Every day, he went to work, maybe
something in his personal life.

And if he's listening or you're
going through the same challenges.

You're not alone.

Me too.

Or it could be, he decided to shut it down
and run with whatever money he had left in

the bank, because that was easier for him
to digest than admitting failure publicly.

We'll never know until he responds to
my email or post something else online.

I'm not saying it's right.

I'm just saying he's human too.

Important links this week.

Not as much news this week,
but Hey, here are the important

links you don't want to miss.

Gravatar is evolving by creating
a destination for users to

control their digital identities.

A book apart announced they will
no longer publish new titles due

to sustainability challenges.

I remember buying these books when I
ran my agency, they were fantastic. announced that it's
bringing more, a experience

back into the admin area for their users.

You have to apply in the link provided
if you want your account to get it.

Rafal tamale launches his new
WordPress theme rock base.

Hackers are exploiting hacked
WordPress sites to use visitors

browsers for brute forcing passwords
on their sites on other sites.

Check the link in the show notes.

So you can read more into that article.

Eric Evac discusses the
community's expectations from

WordPress core questioning.

If there are too high.

And two new videos this week.

Again, if you want to watch them click the
links in the show notes

generate blocks as launching a global
styles feature in early alpha development.

I think that's really powerful.

Check out the video I did on that.

And I demoed the new rock based
theme by Rafal tamale and gave

you my thoughts on where it stands
right now in the block-based theme.