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Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.
Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:
Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events
Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners
High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients
Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench
CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing
Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements.
Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸
Connect & learn more:
Website & free resources: http://floralceo.com
Instagram & Facebook: @thefloralceo
Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time.
Website- floralceo.com
Social @thefloralceo.com
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Speaker: [00:00:00] Hello flower friends. This is Jen. And on this week's episode, I wanna talk about how to market yourself, your business when you frankly have no time. Uh, this is something that I often will hear from a coaching client. They're like, I just, I don't know how to actually get all this stuff done. I don't know how to get Instagram posts.
Up. I don't know how to do all these things to market myself. So on today's episode, we're gonna talk about those business owners who are juggling everything, weddings, motherhood, full-time job, school, drop off lines, dinner, laundry, and all the things that somehow end up on your plate and in the way of your business's success if you let them.
So I want to talk about how to market your business when you have absolutely no time, because this is one of the biggest struggles I see with florist and creatives in general, and it's. [00:01:00] Not that you don't want to market, it's that your real life doesn't match the picture you see online of someone leisurely putting all of this kick ass comp content out for six hours while they're, no children running around.
They're drinking a matcha and they're in there snugly. A little outfit from PACT or whatever. Like that just is not the reality for some of us. So if that is not you, this episode is going to be a breath of relief because let's talk about marketing in a way that is actually doable. All right?
First thing, your marketing does not need to be perfect, and I've. I have talked to so many people off the Instagram cliff of not posting something because it's not perfect. It doesn't need to be perfect. It just needs to be fucking consistent. And if you [00:02:00] show up consistently, your. Audience, your exposure is going to grow.
The biggest lie we tell ourself is that marketing needs to be like this look and this polished, curated, and perfect, absolutely perfect, and it doesn't need to be. In fact, the businesses that I think that I have seen just like blow up, they're not posting perfect content. They're posting consistent content.
You are a real human with a real life. Your audience wants to connect with that, they wanna engage with you on that. I have so many people connect with me, especially with the coaching portion because I am so I would say like I. Very transparent about everything that's happened in my life because I feel like we all need to support one, uh, one another.
I feel like [00:03:00] hearing someone else's going or has gone through makes you feel less alone. And as someone who is neuro divergent who has a child, um, with autism, who's neurodivergent with. Managing literally several businesses. I've had a full-time job. I've quit corporate. I've lost parents. I've lost taken care of parents.
I mean, I've done the gamut of things and I talk about those things because I want them to be real. I talk about being a vegetarian. I talk about my love of a diet Mountain Dew, like I love a Diet Mountain Dew. It's my favorite. In the world. World, it's like I just, I don't smoke and I actually don't drink anymore.
I haven't drank for about two years now, and I'll have a mocktail, which is really yummy. It's, you know, just removing the part that doesn't make me feel good. And I think sharing those [00:04:00] things shows people that, if. If they're like me that they're, they're not alone. And I think that when you have this mindset shift of like being seen is okay and that done is better than perfect and people are their brand, you are, I am not just Green Goddess Laurel.
I am someone who owns a farm, who has been a florist for a million years, who specializes in cultural weddings, who is a mother. Who has four-legged family members running around and grows flowers, loves dahlias. Like all of these little things are me, and I want someone to love me. And when that person falls in love with you as a human, it's way easier to fall in love with your business and to say yes, especially if you are a little bit higher price.
So [00:05:00] if something is good enough to help one person or to connect with one person, in my opinion, it is worth posting. All right. Then breaking down, knowing exactly what moves the needle and some non-negotiables for that. Most floors get stuck because they, marketing means I need to post daily, I need to create reels.
I need to write some really long ass captions. I need to plan a content calendar. I need to show my face all the time. And the truth is that is just not true. Like you only need three things to keep your business viable and bookable, and that is show you work. What you've created, new DI designs, old designs, centerpieces, bouquets, installation, anything that you, that displays your skill, you should be showing that off.
Show your process. Literally behind the scenes prepping buckets. Uh, delivery. A strike. I know I [00:06:00] took a video one time. I just propped my phone up before I carried in my stands that I use for installations all the time of broken arches, I carried a completed broken arch in on my shoulder. And to me, like it's pretty cool 'cause I'm like coming in there and I, but I'm showing like.
I am coming super prepared and it's beautiful and just showing something really kind of fun and interesting. You don't even need to talk. You can just film. I love to talk, so I don't mind doing a video and saying, hi, my name is Jen, and let me tell you some fun thing about flowers or whatever. But you don't need to do that if you're, if that doesn't feel good.
Uh, just show a little bit of here, a little bit of there of what you're doing, what you're up to so that they can see social proof that you are in demand. And then. Show that you're active, that in demand portion, so. This [00:07:00] could be a ten second story. It could be a simple check-in like this is what I got planned for the week, which could be a Canva graphic, a photo of a flower bucket.
Anything that says, Hey, I'm here. I'm working and I'm taking clients. So book me. If you do these three, three things a few times a week, your business will stay top of mind. You will. Show up, especially if you have a integrate strategy in making sure that you're reaching wedding professionals, that have clients that need your services.
You guys, then when you show up consistently, God, that girl goes busy. Look at, oh, look at those beautiful flowers. I just, I wanna get one of my clients in front of her. You're really, you're selling. That the juice is worth the squeeze, like that. Look at all these beautiful things that I do that I can put together.
And realistically, like that consistency is just gonna keep ding, ding, [00:08:00] ding, ding, ding. And you are going to. To start resonating with people and really starting to grow on them and really starting to be top of mind. I worked on, um, building a relationship with a rental company slash planning firm here in the Minneapolis market for years.
You guys years, years, years. Um, but then I started interacting on their Instagram and I met one of their people at a networking event. I'm marketing myself at networking events. You guys and I have gotten five weddings from them in the past four months, five, four months. So that consistency of just showing up and going, Hey, I'm busy, I'm booked, and I would love to work with you.
Is a very simple strategy. Okay, now my 10 minute marketing routine that you can steal. When life is chaos, this is something that could really [00:09:00] save you. It requires 10 minutes and you can do it in your car during nap time, in the pickup line, or while you're waiting for water to boil or your dog to go potty outside, whatever it is, post something, anything.
A photo, a quick video, a behind the scenes, a reuse of an old piece of content. You guys, I do this shit in the bathtub. The bath is like my zen place for me to implement my marketing routine. I go through and I respond to comments, so that's the next thing you need to do. Engage with your followers.
Respond to three to five comments or dms, making sure. You're, you're responding 'cause people will stop posting or commenting if you're never responding to them and making them feel seen for that extra effort of going in. So I go through and I, I go to the heart section on my Instagram and I look at everything.
If somebody's followed me, I make sure I go follow them back. If somebody's posted a comment, I make [00:10:00] sure I go co um, respond, and then I go surf. And look at who is popping up in stories, who is popping up in my feed, and I post or respond or say something, um, nice about their post because I know how much work a post is and how nice it would be if.
Everybody was just really grateful and doing comments. So if you go and spend that time engaging with potential clients, making sure you're responding, uh. That is a very comprehensive strategy. Make sure you're commenting on planners post, specifically venues, post cheer on another vendor, connect with people.
I am so grateful when somebody takes the time to respond. I know that that took energy, that took effort and time is one of your, I [00:11:00] mean, one of my top currencies. So. To build visibility and community, I need to make sure I'm gauging with fo and followers and I'm engaging with potential clients. Those are two critical components.
So three key things to your 10 minute marketing post and anything get yourself out there. Get yourself in stories, in your feed, in a reel. Engage with your followers. And then engage with potential clients. If you spent three to three-ish minutes, three to four on each one of those things, the first one probably taking the longest, which you, figuring out your caption and everything, which Chachi Bt can write your caption for you.
That 10 minutes could be your 10 minute marketing magic of the day. All right, the next thing, give yourself a. Permission to market imperfectly. Here is [00:12:00] the God to honest truth. Your business doesn't grow because you posted a perfect video. It just doesn't. And I know there's a bunch of people out there right now that will tell you it is magical.
I don't really give a shit. I'm getting exposure to somebody down in Georgia. I don't, because I know that they're inevitably not getting married, probably here in Minnesota. So I need to have my busi, uh, my business grow in a visible enough for clients to remember me when they need me. And locally.
So even if you're posting in odd hours, even if your caption is short, even if the lighting is bad, even if you filmed it in a toddler's climbing on your back, which is kind of cute if you ask me, your marketing is allowed to fit your real life. And honestly, that's what makes us relatable. That's what makes us build trust and that's what gets you booked.
[00:13:00] People need to trust you. They need to like you to want to book you. So your action step this week, if it is the bi busy season of your life, or if every day is the bi busy season of your life, we probably should have a session and just chat about that, because it shouldn't always be a tornado. It can be times of tornado, times of, but if you got a tsunami going on all the time, you need some realignment.
But commit to 10 minutes of marketing. Three times, even three times this week. I do it every night in the bathtub. You guys, every night I take a bath every night. And that is my, I don't wanna say special time 'cause that just sounds weird, but that's my time for me to actually work on my business when I don't have somebody to go get, asking me to go get them a thing of ice cream or telling me something happened with the dog or wanting some, you know, help with something.
[00:14:00] Um, outside when I'm in the middle of something like. This is your 10 minutes even set a timer, post something. Engage with your audience, connect with another vendor or friend that literally can bring customers in your direction. And that's it. That it's small, consistent action that beats perfection every single time.
Your business will grow even in the margins of life. Your business will grow. I've talked about recently that micro, um, momentum, micro momentum is what moves your business forward. It what? It's what moves me forward in many facets of my life. I've been consistently going to CrossFit and consistently just trying to not eat like crap and making small switches like, and small little changes, those small changes.
Got me to lose, I think it was like 38 pounds, which is a lot. I [00:15:00] mean, there's people out there losing whatever 'cause they're taking a shot or doing whatever, but I am the healthier version of myself because of the actions that I choose every day. Not because of the action I choose once this week, that consistency in your life with boundaries, with relationships with.
Consistently showing up even how you respond to your emails, whatever it is, that is how your success is being dictated by those micro actions that inevitably are going to equate to big results and most. People that I have coached, like they get into one post and like start to nitpick the shit out of it.
And then they never post anything. They never hit publish because something doesn't feel right because they wanna be perfect. They wanna be really seen [00:16:00] as look at my business and how amazing and beautiful and serious. And you know what, like who cares what anybody thinks. You should care what you think.
That's what matters. Do you feel like you're showing up in your business in a way that really shows what it's like to be in your business? Crushing it, working on it, growing. That's what matters. It's the realness people know. I mean, it's so obvious that it is not easy to grow a business because e everybody would be doing it.
I mean, realistically, everybody would do it if this was easy. You guys, this isn't easy on purpose. If it was easy on purpose, then everybody would be doing it, especially this kind of business that we're dealing with. Bigger ticket. You know, if you're a wedding florist, if you're a florist in general, you're dealing with normally a event.
Or, I mean, even if that event is, I love you and I wanna say I [00:17:00] love you with flowers, a birthday, a wedding, a funeral, an event, whatever those things are like, that is what is driving your business. So our, our life is going to have ups and downs. Life has ups and downs. Your business is gonna have ups and downs.
We need to know that we're showing up for ourself in a way that consistency will show that you are absolutely capable of basically winning the day, winning the week, winning the month, winning the year. Thank you so much for listening, flower Friends, and I'll see you on the next episode of the Floral CEO podcast.