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Want more hot LEADS from home shows? Follow this simple 5 step system. Make your next home show a wild success instead dumping money down the drain and wasting your time.
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“Because your company is only as STRONG as you are.”
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Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you:
1) Close even more roofing sales.
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Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big
Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.
How do you get more leads from home shows?
Well, if you're like most roofing
contractors home shows are they're okay.
They usually don't produce great results.
And sometimes, unfortunately
they're a total flop.
You invest all of this time, all of
this energy, all of the money to get the
booth, to get the, the design and all
your swag and your stuff you're bringing.
And they.
Pretty dismal results.
And I see a lot of salespeople who
really don't wanna work home shows,
but they're required to, and they just
don't feel like a great use of time.
Well, let me let you
in on a little secret.
Home shows when done right, become
wildly profitable lead sources
to get hot leads, that book
appointments, and turn into real sales.
And the way to do that is to
blend these five elements.
That'll be teaching you today.
These five tips to get
more leads from home shows.
So the very next home show you have,
you can start doing this stuff.
It is all cheap.
It is all fast.
It is all easy and it will help you.
More leads.
Hey, thanks for joining
me on today's video.
My name is Adam Zeman, the roof
strategist, and everything that I do here
on my channel is designed to help you and
your team smash your income goal and give
every customer an amazing experience.
And I have a freebie for you
to help jumpstart that journey.
If you haven't already done it, I want you
to go to the roof, strategist.com right
now, or click the link in the description.
It'll bring into this page.
And this is my freebie, my pitch, like
a pro roofing sales training video
library over 300 videos organized by.
For easy binging and you
can get instant access right
now@theruthstrategist.com or by using
the link in the video or podcast Des.
All right, let's get to it.
The five different ways for you
to get more leads from home shows.
By the way, I learned all
these in the trenches.
I have attended home shows as a guest.
I have hosted home shows.
I have hosted booths at conferences, and
I have worked with companies to maximize
sales at their home shows by simply
understanding how the customers, potential
customers that are roaming the homes.
How they think what they're looking
for, what's gonna capture their
attention and what's gonna draw them in.
So let's get started.
Tip number one, no table.
Now you might be thinking, whoa,
Adam, you just said no table, but
what are we gonna put our big,
fancy banner on, on the front?
What are we gonna put our
business cards and our candy
and the things people are gonna.
You're not gonna put it between
you and the customer because
that's wildly impersonal.
It's not how people do business.
Come stop by my booth, by the way.
And I'll be at roof
kind of roofing process.
And you'll see that unless they force
me, there will never be a table.
Why because I want to invite you in.
I want to have a human
to human interaction.
I want to connect on a personal level, not
some business transaction level between
you and this customer, and essentially,
literally keeping them in the walkway.
So they keep walking.
Instead.
You want no table?
None whatsoever.
Okay.
Now let me take a step back.
I was a little dramatic when I
said none whatsoever, cuz I do
like a table, but what I do is I
push my table off in the corner.
Yeah.
I know.
Fun Shu.
It ain't perfect.
But what it does do is it gives you a
place to retrieve all of the, the swag,
the items, the offers, anything that
might be on the table, the business cards,
the literature samples, demo products,
all that stuff, but it provides a more
engaging atmosphere to invite people in.
So there you have it first tip.
No table create an inviting space.
Tip number two, you need
to start the conversation.
Okay.
What do I mean by start the combo?
I mean that you need to be out in that
walkway, initiating the conversation
and guess what works wildly.
Well, Just like it does at the door.
Yeah.
You guessed it.
The slap formula, say, hi, break the ice.
Let 'em know why you're there.
Ask an open ended question,
wait for their answer.
And then present that slap formula
that works at the door will
work wildly well to simply start
that conversation at home show.
So if you're one of those
people and you've seen it.
You've walked around the
home shells, haven't you?
And you've seen those people behind the
table doing all the wrong things, right.
They got the table here, they're in
their chair, they're rocking back and
forth and they're looking at their phone
and they're scrolling because no, one's
there and they're killing time and no
one it's broadcast the wrong message
and you're never gonna make sales.
So.
You're there to sell no
table inviting space.
Start the conversation, which
brings me to number three.
I recommend having a giveaway.
Now, what kind of stuff can you give away?
I've given away TVs.
You can put a big, big TV up there.
Say free giveaway.
You can give out concert tickets
or tickets to a sports game.
You can give out, uh, restaurant gift
certificates, Amazon gift certificates.
I iPad iPod.
Uh, excuse me, not iPod.
I don't know why I said iPod.
Is that a thing?
I don't even know if they make an
iPod anyway, an iPad, a computer, uh,
something, some cool new gadget, you
know, maybe wireless headphones that
are sound soundproof, um, or the,
uh, audio reduction, whatever those
things are called anyway, anything that
could be fun and exciting for people.
And the main reason is when
you, when you have the inviting
space, you're out starting the
conversation, you gotta giveaway.
The giveaway is the attention grabber.
It's.
A little bonus, a carrot dangling some
bait just to say, Hey, come on in.
We got some fun stuff for you, whether you
buy from us or not, you can be entered to
win this great TV and you bring it there.
All right.
So having a giveaway is just a
really strong lure for folks and
it brings some joy and excitement.
And by the way, look at it
like a marketing expense.
Now doing that giveaway, you
can either just do a drawing.
So people are come in or
they're entered into the give.
Which is the way I did it.
If they, and I'll tell you what
number five is, cuz that'll kind
of link in, but let me link back to
the giveaway here in just a minute.
It is important to get
people coming at you.
All right.
Number four, you need a
wildly powerful offer.
What I'm gonna call.
This show deal.
You need a reason for
people to take action today.
Cuz how often do you do this?
Hey, you know, leave your info.
We'll give you a buzz.
We'll follow up, we'll
get an appointment set.
And then you got the info
and they ghost you up.
They don't answer the phone
or they say they come up and
they say, oh, grab your car.
We'll call you if we're interested.
But you don't lock deals down.
Right.
You get a lot of like Luke warm traffic.
But what we need is that
reason for someone to.
I want this and I want it right now.
So on the show deal, you can do things
like book an appointment today, and we'll
bring $50 gift card to local restaurant,
local, whatever, uh, Amazon, Walmart, gas
franchise, um, you name it, some sort of
gift if $50 gift or gift card, if they
book the appointment and you bring it
with you to the appointment, the other
thing can be some sort of show discount.
Hey, if you book your appointment
today, if you decide to move forward,
we're not getting a thousand dollars
off our install, whatever the number.
Okay.
The other thing can be
some sort of upgrade.
Hey, book your appointment today.
And if you decide to move forward with us,
we are gonna upgrade you from this shingle
to this shingle at absolutely no charge.
But what we do on this show deal is
we introduce urgency and scarcity
urgency, meaning a compelling reason
to take action right now in scarcity.
Meaning if they don't take
advantage of this offer.
It goes away because you're not
offering this anywhere else.
So having that show deal gets them to,
excuse me, gets them to take action right
now, which leads me to point number five.
And what do you think that one is?
It is this book, the
appointment on the spot.
Okay.
Now so many people don't do this.
They take the card, they blah,
blah, they they're gonna play
phone tag or shoot a text.
You need to convert that lead into the
appointment, right then for the show deal
to locked in and to enter the giveaway.
So here's how this all ties up.
Hey, if you book your appointment
for a free estimate, whether you
choose to work with us or not,
there's two things I'm gonna do.
I'm gonna lock in the show deal.
Which means I'll be bringing a $50 gift
card with me to our appointment, just
for the opportunity to sit down and chat.
Absolutely no obligation.
And you will be entered to win this TV.
All right.
By the.
Pro tip.
We always let the person win, who we
felt was the war, the, the hottest
lead to close on the nicest project.
That was our winner for the TV.
So we'd show up with that TV, uh, and,
and, and the gift card or whatever it is.
And that homeowner is ecstatic.
And again, reciprocity is one of the
most powerful centers of influence.
Meaning if you do something nice for
someone, they do something nice for you.
So blending this all together, let's do
a really quick summary on the five things
to help you get more leads at home.
Number one, create an inviting space
with no table, no barrier between you.
You don't wanna keep folks in the walkway.
You want to invite them in number.
you are going to start the conversation.
You are gonna be energetic.
You're gonna be smiling,
happy, enthusiastic.
You're gonna be using the slap
formula to initiate conversations.
As people walk around, then you're gonna
have a giveaway on display in your booth.
That's going to lure people in out
of excitement of an opportunity to
win some cool gadget that they wish
that they could use or have, or.
Then you're gonna introduce a show deal,
a really compelling, powerful offer that
will get people to say, you know what?
I do want an estimate.
I do want an assessment.
I do want an inspection
and I want it right now.
And then when you have that show deal,
you are going to use this clincher to book
the appointment on the spot while you're
at the home show to lock in the show.
And get them to enter in to the giveaway.
And there you have it, the five
very simple steps that are cheap,
easy, and wildly lucrative to help
you generate more deals at the very
next home show that you run, which
I know we're coming into the season.
Hey, thanks for joining
me on today's video.
If you like this video in the
format, give it a thumbs up that
tells me to do more of them.
And one note, which I just
remembered, I completely spaced
mentioning in the beginning.
Is a thank you to you for
suggesting this video.
It came in on a YouTube comment
saying, Adam, can you do a video on
how to get more leads from home shows?
And the answer is, yeah.
And I listen.
So please remember this community is here.
Not only to support each other,
but I read all the comments I catch
up on as many as I possibly can.
And I listen and you, my friend are
the one that inspires these videos.
So thank you again for the inspiration
and for allowing me to support you now,
that's all I have for today's video.
And if you want to continue
with me, YouTube thinks you're
gonna really like this one.
And you can get a free copy if
you haven't yet, by the way,
which, uh, right here, here we go.
Get a copy of my pitch, like a pro
roofing sales training, video library.
I'll pop it right over to your inbox.
And I do hope to see you on the next one.
We'll see you soon.