Listen in as Equipment Finance News editors interview the leaders in the industry, on both the lender and dealer sides of the table, to discuss new developments, trends, opportunities and more.
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On today's episode of the Dig,
I am joined by Jeffrey Elliott,
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founder and CEO of Elevate Capital,
and I'll let him introduce himself and go
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into his background a bit.
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Thanks Johnny.
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Jeff Elliott here. Yeah.
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Founder and CEO of Elbex Capital.
You know,
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we are a independent finance company
focused on small business.
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All the way up to large corporations and
governments, local and federal.
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We are journalists in equipment finance
focused again on underserved markets, so.
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Most companies that are challenged these
days with banks pulling back in the
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market.
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Place and looking for equipment financing.
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Especially true lease financing.
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We're a good source of of funding for
that.
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You know our markets.
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Are.
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All different types,
a lot of underserved markets,
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energy markets, oil and gas, renewables,
agriculture, transportation industries,
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corporate aviation, marine rail.
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But generally anything a business or
government can use,
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we'll look at financing and we think
there's a big marketplace available right
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now.
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With.
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Different things going on in the economy
and the changes in in banking and focus
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on.
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Primary bank customers and lack of
transactional funding capabilities.
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Independents seem to be rising and and
we're hoping to really take advantage of
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that and and help our customers out.
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We're also very digitally focused.
So we're we're trying to implement the
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latest and greatest technologies to
create a more fast,
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flexible and transparent process.
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Enable transactions to happen digitally.
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Utilize artificial intelligence.
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Intelligence to to work with our
customers in in ways they want to be
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worked with.
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We also pick up the phone and talk to
people and go visit people just old
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school way.
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But we're utilizing technology where
customers want to utilize it and making
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the process better,
taking friction out of the equipment
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finance process.
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So those are some of the things that
we're focused on at at elevex.
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Actually no.
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That all sounds great,
and I that was one of the things I picked
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up when I was first reaching out is,
you know,
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beyond your experience in the industry as
well as the the innovation side of it,
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the technology side of it,
the things you guys are working.
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On to sort of bridge that work on that
gap,
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especially in today where we spent so
much of last year especially talking
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about artificial intelligence and what it
can be and what it can do.
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But translating into something usable for
the equipment finance industry.
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What has that process?
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Been like for you?
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You guys,
especially over these first few months as
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you've been getting going.
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Really exciting.
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We're we're not all the way where we want
to be yet,
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but we're we're implementing things,
you know.
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Like this meeting here?
I've I've probably got a a.
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A agent taking notes for me.
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So I can review the the call.
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We're implementing AI on our website.
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We get, you know, as a new business,
we're getting a lot of inbound inquiries,
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right.
And the AI agent will talk to the
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customers and and it's not out there yet,
but it will be out there soon to.
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Really. Get them.
Get more information for us to respond to
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Oh.
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them. Now we will call them back.
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It's not that you're gonna deal with a
computer,
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but you're you at least can get the right
information in to us so that we can start
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out way ahead of the game and get back to
you with what you're looking for and and
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who's the best person to.
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Talk to you. Right. Not, you know,
most people want.
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They see me out as the face of the
organization.
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Well,
it's hard for me to call every single
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person back if someone's got a specific
need.
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Need and then I called him back and then
I can bring the right person in to focus
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on it.
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AI can help me do that faster and I can
get back to you quicker with the right
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information.
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So those are those are kind of cool
things.
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We'll have AI agents doing sales for us
doing, you know, lead generation,
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doing problem solving,
analyzing documents,
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Yeah.
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comparing at least document against.
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A specific one for a customer versus our
base document.
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What are the differences?
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What was negotiated?
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Those types of things,
those things cost a lot.
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Mm hmm.
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When you hire lawyers to do it,
and AI can do it in a much more fast and
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low cost kind of way.
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So there's all kinds of different things
that we can do to speed up the process.
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Using embedded finance approach.
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So instead of the the old linear approach
of, you know,
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credit application compliance credit.
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Proposal Doc prep.
We're starting to work on all these
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things.
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At the same time,
because we're taking an embedded finance
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approach where we're gathering enough
information that we can do more than one
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thing at a time and bring it all together
and service the customer faster and
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quicker right when they want to be served.
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So those those types of things are are
really important to us from a technology
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side,
but we're still a people first business,
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but we're still going to talk to people
and when they want to be talked to,
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if they want to be served digitally,
we're going to be.
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We're going to offer that.
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And and that's important.
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I know myself when I want to be served
digitally,
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I find it annoying that I can't do that
with a lot of companies,
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but sometimes I just want to talk to
somebody and we're going to.
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We're going to offer both,
so we're going to be able to to do both
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for for companies and hopefully that.
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Mix of technology and people ends up in a
better experience for for customers.
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That makes a a ton of sense.
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And yeah,
you hit on the two of the very
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interesting things there,
the first one being the aspect of it
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where you know it's about being able to
to get everything done at a a speed
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nowadays,
especially in the modern consumer,
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even though these businesses aren't
necessarily the.
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Consumers under themselves as like a,
you know, AB to C.
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It's AB to B.
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But there's still a lot of that same
mentality of this has to be done in an
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instant.
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This has to be done immediately because I
need to be able to to be on my.
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Way as a as a business just like I need
to be on my way as a a customer and so
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kind of balancing that.
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We need this done efficiently,
but we need to do things right on our end
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as a lender.
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So how do you kind of balance that when
you're when you're thinking about when
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you're putting it together,
when you're having these conversations
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with potential customers?
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Yeah. Yeah. So a lot of it is.
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Think about some of the things that
happen when you do.
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Let's just take a $5,000,000 transaction.
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So this is a larger transaction and a lot
of people tell you well,
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you don't need all this technology for
that.
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I I think you do and and the reason being
is you know a $5,000,
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000 transaction in a typical bank can go
into the bank and.
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It could be like a black hole.
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You could go two months not hear anything
back.
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And the bank will tell you? Well,
we're waiting on this information and if
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the salesperson isn't really if they're
busy and they're not really on top of it
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and they think everybody's communicated
properly,
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everybody's sitting there on their hands,
waiting for somebody else to do somet.
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One of the things with technology.
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Can be constant contact on these things.
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Here's here's what we need to process
this transaction.
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Hey, by the way,
it'll reach out and say we're still
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looking for this invoice.
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Voice or this information on the
equipment or this financial statement or
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Mm hmm.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1126-1
whatever it is that we're looking for,
are these questions answered?
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And so our systems will communicate with
our customers and with our with our sales
030db5fc-3f4a-4267-aee5-f188aee7ee78/1166-1
people and everybody communicating
consistently and at the speed of of
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what's appropriate for the transaction at
the time to move that transaction forward
030db5fc-3f4a-4267-aee5-f188aee7ee78/1166-3
quicker, I don't need.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1174-0
The credit score of $5,000,
000 deal in 1/2 an hour now.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1171-0
OK.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1179-0
$30,000 deal.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1208-0
We're gonna do that in in less than half
an hour, but on a $5,000,
030db5fc-3f4a-4267-aee5-f188aee7ee78/1208-1
000 deal I just need to be organized and
keep things in communication and reach
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out to the different parties.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1217-0
Sometimes there's lots of different
parties involved.
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We've got appraisers or inspections or
all kinds of different things, you know,
030db5fc-3f4a-4267-aee5-f188aee7ee78/1222-0
Mm hmm.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1243-1
residual value insurance or some
something going on in that transaction.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1243-2
They're complex, right?
030db5fc-3f4a-4267-aee5-f188aee7ee78/1252-0
Well,
the technology can help manage that whole
030db5fc-3f4a-4267-aee5-f188aee7ee78/1248-0
Mm hmm.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1252-1
process.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1264-0
You know can help you speed up your asset
management process so you can analyze
030db5fc-3f4a-4267-aee5-f188aee7ee78/1264-1
those assets.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1292-0
A lot of times,
that's one of the things you're doing
030db5fc-3f4a-4267-aee5-f188aee7ee78/1292-1
when you're doing a $5,000,
000 deal is you're you're analyzing not
030db5fc-3f4a-4267-aee5-f188aee7ee78/1292-2
just the financial statements,
but the asset itself.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1296-0
Well, you need that information.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1304-0
Technology can help you get that
information faster and organized better.
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You only have so much time in the day to
do everything so.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1337-0
Bringing those technology assets to bear
in the big transactions are gonna make
030db5fc-3f4a-4267-aee5-f188aee7ee78/1337-1
them more fast and flexible and a better
experience for the customer and meet
030db5fc-3f4a-4267-aee5-f188aee7ee78/1337-2
their deadlines.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1344-0
And and we can manage our risk.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1372-0
It also helps us in terms of risk on
concentration risk.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1372-1
So it let's just say we have $5,000,
000 transaction and we're only
030db5fc-3f4a-4267-aee5-f188aee7ee78/1350-0
Hmm.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1372-2
comfortable with 2 1/2. Well,
we didn't sell the other side of that
030db5fc-3f4a-4267-aee5-f188aee7ee78/1372-3
transaction, right?
030db5fc-3f4a-4267-aee5-f188aee7ee78/1392-0
So our technology is connected to our
capital Markets group,
030db5fc-3f4a-4267-aee5-f188aee7ee78/1392-1
which can immediately start going to the
market saying, hey,
030db5fc-3f4a-4267-aee5-f188aee7ee78/1392-2
we want to do this deal.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1409-0
Do you want to take 50% of it or 25% of
it?
030db5fc-3f4a-4267-aee5-f188aee7ee78/1399-0
OK.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1409-1
And we'll find other players behind the
scenes that will add us up to five.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1431-0
$1,000,
000 and let us finish that transaction
030db5fc-3f4a-4267-aee5-f188aee7ee78/1431-1
off the old school way of doing that is
you kind of finished the deal.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1435-0
You take it down.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1439-0
You start putting together an
underwriting package.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1446-0
It takes six months to do that.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1448-0
Or you gotta.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1483-0
It's just a lot of time to go talk to a
lot of people,
030db5fc-3f4a-4267-aee5-f188aee7ee78/1483-1
use technology to connect with more
people quicker and get a quick know or or
030db5fc-3f4a-4267-aee5-f188aee7ee78/1483-2
maybe then you focus on the maybes and
not the no's.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1483-3
Then you can get to that answer quicker
and.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1514-0
Serve your customers so there's a whole
bunch of things that that really improve
030db5fc-3f4a-4267-aee5-f188aee7ee78/1514-1
the process when you utilize technology
because you simply are trying to be in
030db5fc-3f4a-4267-aee5-f188aee7ee78/1514-2
too many places at one time and you you
can only do so much so that technology
030db5fc-3f4a-4267-aee5-f188aee7ee78/1514-3
can can make some of.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1538-0
Those phone calls for you or could make
some of those communications for you
030db5fc-3f4a-4267-aee5-f188aee7ee78/1525-0
Mm hmm.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1538-1
really speed up the process.
And and it's not just about delivering
030db5fc-3f4a-4267-aee5-f188aee7ee78/1538-2
that credit approval.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1540-0
OK.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1542-0
It.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1560-0
Doing all the things behind the scenes to
enable you to deliver that credit
030db5fc-3f4a-4267-aee5-f188aee7ee78/1560-1
approval and close that deal.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1596-0
So it's it's different from the small
ticket process,
030db5fc-3f4a-4267-aee5-f188aee7ee78/1596-1
which is is just kind of systematically
driven and quick,
030db5fc-3f4a-4267-aee5-f188aee7ee78/1596-2
you're taking a bigger process and
bringing the timelines down between all
030db5fc-3f4a-4267-aee5-f188aee7ee78/1596-3
those little jobs that are built on each
other and can be done at the same time as
030db5fc-3f4a-4267-aee5-f188aee7ee78/1588-0
No.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1596-4
OPP.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1604-0
To linear again,
you know some of those things.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1610-0
Asset management was down the list of
things that you did.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1618-0
You know, on a on a deal,
you ate a few weeks right before.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1621-0
Got started.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1627-0
We start right away on that.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1631-0
So it's it's a different approach.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1658-0
You'll you'll see it work better for
customers because they just they they
030db5fc-3f4a-4267-aee5-f188aee7ee78/1658-1
wanna know what's going on and you just
consistently touch base with them.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1658-2
So they they know what they need to be
doing.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1665-0
We know we need to be doing and
everyone's connected.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1670-0
Right. No. Yeah, that makes sense.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1703-0
How old that would would fit together,
especially just, you know,
030db5fc-3f4a-4267-aee5-f188aee7ee78/1703-1
condensing that timeline,
smoothing that timeline out,
030db5fc-3f4a-4267-aee5-f188aee7ee78/1703-2
making it easier for everyone,
and then the the communication
030db5fc-3f4a-4267-aee5-f188aee7ee78/1703-3
transparency part,
which I do want to get into a little
030db5fc-3f4a-4267-aee5-f188aee7ee78/1703-4
later.
But there's one thing you brought up that
030db5fc-3f4a-4267-aee5-f188aee7ee78/1703-5
I want.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1730-0
To touch on because for me,
as someone who kind of came into the
030db5fc-3f4a-4267-aee5-f188aee7ee78/1730-1
industry fairly recently,
it's been fascinating to discover just
030db5fc-3f4a-4267-aee5-f188aee7ee78/1730-2
how many moving parts there are in the
average transaction, right?
030db5fc-3f4a-4267-aee5-f188aee7ee78/1739-0
You think about it from almost an outside
perspective.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1740-0
You know, it's a deal.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1782-0
Selling piece of equipment that a
lender's got to finance,
030db5fc-3f4a-4267-aee5-f188aee7ee78/1782-1
but there's actually so many other moving
parts to it. And so I, you know,
030db5fc-3f4a-4267-aee5-f188aee7ee78/1782-2
kind of getting into that and sort of how
you manage that process and make sure
030db5fc-3f4a-4267-aee5-f188aee7ee78/1764-0
No.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1782-3
that kind of everything's running
smoothly for.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1792-0
The stuff that's not necessarily your
hands on directly.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1799-0
Well, yeah, that that is.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1801-0
It's critical because.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1815-0
Equipment finance is made-up of a whole
bunch of many businesses in many
030db5fc-3f4a-4267-aee5-f188aee7ee78/1815-1
industries, right?
030db5fc-3f4a-4267-aee5-f188aee7ee78/1831-0
And so a trucking deal is not the same as
a construction deal and not the same as a
030db5fc-3f4a-4267-aee5-f188aee7ee78/1831-1
corporate aircraft deal and and so forth.
030db5fc-3f4a-4267-aee5-f188aee7ee78/1872-0