Welcome to So Much To Say: A Legal Podcast For People where we explore the behind-the-scenes of work, law, life, and everything in between. We’re your hosts, business development and legal marketing coaches Jennifer Ramsey and Megan Senese, and we’re here to showcase the human side of the legal world, from marketing and consulting to the very real challenges of balancing ambitious careers with being human. This isn’t your typical, dry legal show. Instead, So Much To Say is a human-centered leadership, marketing, and culture podcast through the lens of law. We bring you real stories, candid conversations, and thoughtful insights that remind you that outside of being a lawyer or legal marketer, what makes you human matters too. So whether you’re navigating billable hours, building meaningful relationships, redefining success, or simply trying to stay human in a high-performance profession, this podcast is for you.
Stay human. Stay inspired. Namaste (or whatever keeps you human).
[00:00:00] Megan Senese: You are finally home. After attending a big conference. You connected. You had great conversations. You feel energized and exhausted, and you are looking at your long to-do list, and all you wanna do is move forward. This is the part that a lot of people don't get to. Welcome to Minis with Megan on So Much To Say: A Legal Podcast For People.
[00:00:31] So many lawyers and legal marketers, senior executives, fall down on the follow up after attending a networking event after a conference. Because we're so busy and I totally get it. I am just coming back off of the Annual Legal Marketing Associations Conference, and I am going through the same exact thing I am digging out of everything that I said I would give to my clients.
[00:00:59] I wanna continue the momentum and the visibility of attending that giant conference. I am exhausted and energized. I'm trying to do my LinkedIn content tagging people. And so I wanted to give a couple of tips on how you can ensure that you are following up after the conference. As much as I want to barrel ahead with all of my work, I think there's something to be said about that cliche saying of like, strict, when the iron's hot, I am sending my follow ups almost immediately if I said.
[00:01:34] I had a referral for someone when I got back to my room at the hotel. I sent it. If it was great seeing someone and I hadn't seen them in 10 years, which had happened to me quite a bit at this conference, I drop them a note. I'm tagging people in my LinkedIn posts as it's happening in real time so that I don't forget.
[00:01:55] And for me, that is how I have to do my action items so that they don't fall by the wayside. I have to do them immediately. But if you've been following along on our podcast with my LinkedIn content with Stages, newsletters, you know that we love to say one size does not fit all. So if doing your follow-ups immediately seems really overwhelming to you and terrifying, don't do that.
[00:02:22] Give yourself two days. Give yourself three days, but make sure that you don't let too much time pass before you follow up. If it's been a week, that's fine, follow up in a week, but don't lose sight of everything that you need to do. So the first thing would be make a list of everyone that you met with.
[00:02:41] Figure out a way that works for you. I love taking pictures of people's badges, even if I connected with them on LinkedIn, 'cause I forget where they go. So a photo is a great way for me to remember who I met with. I'm a visual learner. You might wanna write it down, you can text it to yourself, you can email it to yourself, email it to your assistant.
[00:03:03] You can keep a running list in your tasks folder in Outlook in Gmail. You can keep it on a hard copy notebook. Figure out who you met with. Keep track of it. That's number one. Number two, follow up on anything you said you were going to do. The number one way to build trust is to do the things you say you're gonna do.
[00:03:21] You're gonna make a referral. You're gonna make an introduction. If you said that, it would be great to follow up. Have lunch or a virtual meeting, make sure you do those things. If someone said, oh yeah, I'd love to catch up again, and you're thinking, well, maybe they don't really mean it, do it anyway. Reach out to them.
[00:03:38] So number two, follow up with all the things that you said you were going to do. Number three, if you learn something, cool, if you learn something new, innovative, insightful. Something that made you have an aha moment. Write it down. If you learned a new trick, send it to a client. Hey, I just learned this at this conference.
[00:04:02] Thought of you. I wanted to pass this insight along. Super short, super valuable, beyond your why. Number three is summarized something cool, innovative, insightful, and make sure it is getting to the people that you think would be interested in knowing it. Number four would be try to set those follow up meetings.
[00:04:24] So you have sent some emails of content, maybe you posted on LinkedIn, maybe you sent your recommendations, your referrals to everyone that you said you were going to do. Now you wanna make sure that you're continuing those conversations. Was there someone that you met that just was really interesting to talk to?
[00:04:43] Ask if they'd wanna meet with you again and do they live in California and you live in New York? Make it virtual. It doesn't have to be right this week. You can set it for two months from now. If you set the calendar for two months from now, they might actually be like, oh my gosh. Thank you so much for pushing the the calendar out.
[00:05:01] We'll have some time to breathe and more things to catch up with. So number four is try to keep that momentum going. By setting up additional follow-up meetings with people that you connected with, people you liked, and number five is the last thing that you can do. So the fifth step would be if there is someone that you didn't get to meet with at the conference and you knew they were there, drop them a note, do a virtual meeting.
[00:05:28] If there was someone that commented on LinkedIn that they wanted to go to the conference, but they weren't able to reach out to them. Now you have some insight that you can share with them. You won't have to struggle with, well, I don't know what to say to that person because you went to the conference and they didn't.
[00:05:46] You'll be able to add insight about what you learned, what was interesting, who you met, who was there, how the keynotes were, and they would probably be appreciative that you're sharing that information with them. So number five is to. Reach out to the people that you didn't get to connect with either at the conference or that were not able to attend the conference, and there are so many more things that people can come up with.
[00:06:13] These are just five quick key takeaways that you can do after a conference so that you're not overwhelmed and stressing out about how to follow up and what the next steps should be.