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Welcome to Live More, Earn More - the podcast for freedom-seekers, soul-led entrepreneurs, and ambitious creatives who are done with the hustle and ready for alignment.
Hosted by Lucy Griffiths, bestselling author of Make Money While You Sleep, this show is your go-to space for building a business that lights you up and supports your life (not the other way around).
Each week, you'll hear inspiring stories, practical strategies to grow passive income, magnetic marketing tips, and conversations that blend business brilliance with mindset magic, feminine energy, and a whole lot of woo. If you're a solopreneur or dreaming up your next big thing - this is your permission slip to do it on your terms.
✨ Abundance. Alignment. Action.
It’s time to live more and earn more - with ease.
As a small startup business owner,
I will often spend a weekend
working, and I don't mind in the
slightest when I'm doing what I love.
And normally I can be creative and
filled with joy, and I don't mind it.
This weekend, I spent the
weekend doing spreadsheets.
I probably spent about 10 hours
staring at a spreadsheet, and
I had such a pounding headache, and I
realized this is not my zone of genius.
This is not my joy.
And it got me thinking about
work and how I'm lucky.
I normally do what I love, and I'm
really excited and happy to do it.
But staring at a spreadsheet was not a
thing that I love, and I realized how
people, when they're in their day jobs,
how they may grow to hate their work.
I've-- I'm lucky, i've
never hated my work.
I've never, you know,
not enjoyed what I do.
I was absolutely fulfilling my purpose
as a journalist, and I loved it.
And, you know, and as a business
owner, and I've really enjoyed that.
This time, I was lucky enough to be
working and collaborating with someone
else, and that made it so much easier
because at least we could laugh about it
together and, you know, both, both l-laugh
at our woeful spreadsheet experience and
all these things, you know, of just, like,
lack of knowledge on the spreadsheet.
I think a lot of people realize that
they hate work, that they hate their
job, but maybe they hate the work that
drains them, and there is a massive
difference And I think it's the same
for business owners, that you can find
yourself-- You start off doing and
building a business that you love because
it's your passion, and very often people
can find themselves, especially as the
team grows, and I have been in this
situation, where the team gets to do the
creative, interesting work, and you're
managing them or you're looking at the
P&L, the profit and loss, and you're
managing the spreadsheets, the data, the,
the metrics of, "Can I make this work?"
And maybe that drains you.
And I certainly found when I had a bigger
team, I found it really draining 'cause
I was sucked away from the work that I
enjoyed and instead I was having to do
the work that was the draining stuff.
I think society normalizes misery
at work and being miserable and as
though that's how work should be.
But when you're in your zone of
genius, when you are doing work that
fills you with passion and purpose,
then you don't have that issue.
And that is something to really try to
remember when you are doing your thing,
that, "Is this filling me with joy?"
Because you don't have to accept the,
the normalized rules of, "Oh yeah,
we go to work, we clock in, we do our
thing." You don't have to accept that.
You can build a life that you love.
You can create work that you
love, doing what fills you with
joy and passion and excitement.
You can absolutely do that.
So if you are feeling like you are sort
of procrastinating on a constant basis,
you're not doing what you need to do,
and you're feeling exhausted after simple
tasks, or you're losing your creativity
or feeling resentful, then, you know,
it's time to really have a, a word with
yourself because, you know, are you trying
to escape your business, fantasizing
about, um, you know, not having to do
the tech or the admin or the operations,
and you feel disconnected From the
mission, from your purpose, from your joy.
And if you're feeling like that, then,
you know, m-maybe it's just, it- give
yourself a day or two, take yourself
away and look at, "Okay, what is bringing
me joy? What was my in-initial mission
and purpose, and how can I get back
to that?" And I certainly, I remember
a time when, you know, right now I
feel really energized and excited and,
um, so aligned with what I'm doing.
I'm loving it, absolutely loving it.
Maybe not the spreadsheets, but
the rest of it I absolutely love.
But I have had times where I've
felt disconnected, and I think it
was when I wasn't being creative
and being hands-on, and I was kind
of removed from a lot of things.
And I wasn't-- I also really missed
connecting with people on social media.
And I had other people writing comments
for me on social media, and, you know,
obviously paying them a whack of money.
But also, I felt disconnected.
I wasn't having chats and conversation,
and I much prefer the, you know, me
doing it, where I am hands-on and
doing it, and I'm not outsourcing
my business to everyone else.
Okay.
So I am a believer in outsourcing,
but outsourcing the right things,
and I was outsourcing the things that
brought me joy when really we want to
outsource things that don't bring us joy.
So I always have an accountant, and
I would say get an accountant to...
You know, bec- if that, if the numbers
and spreadsheets don't bring you joy.
Get tech support if that's not your thing.
Um, we are so... As solopreneurs, we can
be everything in business, the customer
support, the social media manager,
whatever it is, and, you know, outsource
the things that don't bring you joy.
And I think for me, I, um, this
weekend was a unique project and so...
And I look at it now this morning
and I think, "Oh my God, I should've
just stuck it in Claude or ChatGPT."
And a lot of the counting of, basically
it's for an event and counting
numbers of people at an event, we
could've done that with ChatGPT.
Um, so anyway, that's an aside,
and that was a little learning of
me of like, ugh, I use ChatGPT for
everything and Claude for everything.
Um, and- I could have done that.
But there we go, we live and learn.
So
if you are feeling like you
are disconnected from the bits
of the business that you love,
then let's look at a way for you
to reconnect with what you love.
So perhaps you absolutely love going
to all the networking events and
connecting with people, um, or having
those, you know, calls and Zoom
calls and discovery calls, you know,
whatever it is, or going into people's
workplaces, the connection, the people.
But you're not so keen on maybe it's the
spreadsheets like me, or whether it's
doing the social media, I hear that from
so many people, or it's doing the tech.
And that is the thing that I have
realized for so many businesses
that they struggle with the tech.
And I was looking at an old
client of mine who I love dearly.
She's gorgeous.
Um, and she has great thriving business.
Um, and I've never really looked at
her website since we stopped working
together probably five years ago now.
And we've always stayed in touch.
She's very sweet.
And, um, I was looking at her website and,
you know, she's, she's doing the thing.
She's marketing.
She has a great product that she is,
you know, digital product she's selling.
And I went to look at, you know, the
website and sales page, and it was
not in alignment with her talents and
brilliance because basically the tech
was a bit, I don't wanna say shoddy,
but it wasn't as good as it could be.
Okay?
It wasn't, it wasn't as good
as her and the product she's
offering and what she's doing.
And that is the thing, that there's such
a disconnect sometimes between the tech
for people and what they're trying to
sell, and it just lets them down in the
same way that maybe, you know, their
customer service or something like that
if they're feeling ragged and they're
not able to respond to everybody.
And that is one of my missions at Flowelle
because I really passionately believe
that if you can simplify the tech and make
it so good for people, make it that they
have a brilliant website or a brilliant
sales page so they look really ... they
look the bee's knees, they look the
part, that they-- it's a reflection
of their talents and brilliance, then-
And we simplify that tech so people can
get back to doing the work they love.
So if that's you, where you are sort
of feeling like there's a disconnect,
there's a disconnect between, you know,
you and your talents and brilliance
and your sales page or your website,
then I would love to help you.
And I'd love to, you know, within
Flowelle, get you set up, get you
sorted, and, and make something
magnificent that reflects you and
your amazing potential and brilliance.
So anyway, that's an aside.
I had jotted down a few questions
that I thought might be useful
to just help you stay on purpose.
So have a think, what parts of your
business where you just get so absorbed
and, in the moment where you're loving
it, that you lose track of time,
where you're completely consumed in a
good, positive way with that business?
Okay?
So think about that.
So for me, it's when I'm being
creative, and I can be creative with
writing, with designing websites.
I love it.
I absolutely love it.
Um, with just being, like,
visually creative as well.
The parts that make me feel
heavy, what makes you feel heavy?
And like I've said, I struggle
with kind of the spreadsheets.
I'm not particularly interested
in the numbers in business.
But in order to be successful in
business, you need to, you need
to learn to love the numbers.
So it's finding ways to love the numbers.
Now, I have sort of found ways, and I've
had to work on this over many years, to,
to look at profit and loss and really
know where I am with the numbers, and I do
my numbers every single month, so I know
where I am, and that makes me feel good.
And there's, there's a kind of joy at
the end of that process But this weekend
it wasn't about the profit and loss, but
it was about spreadsheets and numbers,
and that definitely made me feel heavy.
So made me feel kind of just drained.
What parts of your business
do you find draining?
Okay, what would you do if nobody
paid you but you just did it?
Okay, and obviously within reason.
And so for me, I love being creative,
and I would happily do that for peanuts.
So think about, you know, that one.
And what about what are you doing
because you think you should?
Okay, that should question just
because everyone else does it.
That's the way it's always been.
What should you do?
And you know that one is a, is a
really big one because we can, we can
do things because it's always been
done that way rather than because it's
actually the right way in your business.
So if you're stuck in doing something
because you think you should,
perhaps it's time to
shake off the shoulds.
And then in that process,
what can you simplify?
What can you automate?
One of the things I really love is, you
know, I work with kind of a lot of small
business owners, they might be therapists
or healers, and we automate that system.
So, you know, it's, it's bringing
the booking, the discovery call, the
filling in the form, the payment,
just making that so much simpler.
How can you automate or delegate
or simplify what you're doing so
it just becomes much, much simpler?
Because I think for so many
business owners, sometimes they
are disconnected from the joy.
They're disconnected from the parts of
the business that they... the reason
they set up their business, the reason
they, decided to fulfill this passion
and purpose and instead have become
disconnected with doing the spreadsheets
or whatever it may be, or just managing
people or just looking at the numbers
or whatever it may be, where that part
of the business does not bring them joy.
And so You know, think to yourself,
"What am I doing that I can delegate,
automate, simplify?" Just pass out to
someone else where it doesn't bring
you joy because You're doing it.
You're making it happen,
and you are not far away.
You're just a fraction of a degree away
from a business that brings you joy.
But maybe you've slightly gone off course.
I was listening to Tony Robbins., You
can get the Unleash the Power Within,
which is the seminar you can go to in
person, which I've been to many times,
and I was listening to that., You can
get it on Audible, which is great.
I love it.
And I was listening as I was running
in the fields, and he was talking about
how when you fly a helicopter, like,
if you move a slight fraction of the
degree one way, you, you go completely
off course 'cause it moves so fast.
So you're heading ... You could be
heading, like, I don't know, let's say,
30 miles off course rather than the
direction you're wanting to go in, and
I think that's the same in business.
Sometimes we can get caught up in doing
the things that we think we should do, and
we sort of head off in a general direction
thinking we're going the right way.
But actually, we get distracted,
and we slightly miss the target.
We're going off in a slightly different
direction, and then suddenly we wake up
and we realize that we're far away from
our purpose and our mission and that
we ... You know, we're 60 miles out.
And, you know, for you, it's thinking
about, "Okay, how can I reconnect
with that passion and purpose?"
How can you build a life and business
that feels good, that feels great,
and you're not sort of trapped?
Because I promise it's not that difficult
to untrap yourself from the business, but
it is about having a really good, strong
look at yourself and working out, "What is
it that I love? What is it that brings me
passion and purpose and joy, and what are
the parts of the business that drain me?"
And then figuring out, "How can I
automate those? How can I, outsource
those or simplify them so you're not
having to do the things that drain you,
but you can still carry on building
your really successful business?"
Thank you so much for listening.
Have an amazing day whatever you're
doing, and remember, you don't have to
stick to the, "I should be doing this."
You can create a business that
works for you and your life so
you can live more, work less, and
bring more joy into your life.