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Before launching your offer, you’ll want to determine if it will, in fact, sell. In this episode, we share the five steps of our signature “sleuthing” process to validate an offering, which all but guarantees that you won’t waste time and money creating something that nobody wants.
For so many modern, driven women, life is about being more than one thing. We’re multidimensional—and so are our conversations. We carry multiple identities; we can be both mother and artist; both attorney and entrepreneur. Both clinician and CEO. Both humble and proud. Life for women like us is about both. About…all of the above. It’s about the “and”...
102_How to GreenlightYourOffer_Full
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[00:00:00] Well, hello and welcome to the Angie Spoke podcast. Hey, Sandy. Good morning. Good morning, everyone. Well, today we are going to talk about how to green light your offer. Now, Sandy, what does that mean when we say green light, your offer? I think, um, we wanted to have this discussion because as you create businesses and you are developing ideas for programs or group coaching or memberships or whatever it may be, we wanna make sure that you're creating something that.
We're gonna teach you how to give the green light so that you know you can go make some money from it. I think the worst is when people just think of something and believe that people want it and they go crawl in a hole, create something, and then it's like, oh geez, all that work. And there's nobody to.
Nobody who wants it. Right? Yeah. So this is like a couple, like a five step process that we're gonna go through where you can just answer these questions or consider these, um, points and make sure that what [00:01:00] you are about to take out to the market is something that will sell. Yeah, absolutely. So we have a signature process that we teach in our luminaries program called Sleuth Thinge.
And so we always start from the standpoint of making sure that anything that you're going to make and sell on the internet is fully validated before you invest the time and energy and money in creating something that nobody wants to pay for. So that kind of is our starting point. That is the work.
From which everything else is done. It's, it's how we've built our multiple companies over the years and it's something that we encourage everyone to do. And then this is kind of the next phase. It incorporates some elements of that, but this is kind of like once you've found like a group of people that you wanna work with, and once you've identified a pain point or transformation, That's needed in that community of people, and you have an idea of what to go and build.
This is the next stage of that process where you then take this idea of this [00:02:00] offer that you have, you run it through this five step process, and then you really get a good handle on whether or not this is something that makes sense to spend your time and money on. Right. Okay. First point, um, to know that, so that you know, you have a green light, uh, offer is market size.
What does that mean, Jenny? Yes. So in the startup world, we talk about this as the total addressable market or the tam. So how many potential customers exist out in the world that could possibly buy the thing that you're thinking of making? And it's really important to consider this, um, because sometimes we find this really, really great niche that we wanna serve, and we find this really great opportunity to make something no one's ever made before.
And then we go ahead and do that only to realize that the total market size, total addressable market for that offer is really, really small. So even though it's this like very compelling offer for this [00:03:00] small group of people, there's only so big of a business that you can build. And so we just wanna make sure that that's, you know, something that you're thinking of ahead of time.
And one example that I came up with when we were talking about this was just. Professional cello players who have horseback riding injuries, right? Like there's maybe not that many. There's probably no market for that. There's maybe like three people. Yeah. And you know, that's probably not a good idea to invest all that time and energy in making something or like.
Them , moms of newborns who live in, um, the Arctic Circle or something like that. . Yeah. Yeah. Although there might, maybe, yeah. You know, prove us wrong. If y'all are listening and you're in these categories like, and you're like, no, there's 300 million people in that category. Sure. But I do remember, um, the, the flip side of this is if you are so hyper niche, You can charge a lot of money for Yes, for that.
I remember, I think it was an Amy Porterfield something rather, I saw that she, [00:04:00] someone was learning how to build a course from her and they were teaching how to take care of giraffes. Or something like that. Yeah. And they were charging like, you know, $55,000 for a course because there's like five people in the world who wanna do this.
So the demand is so high that you could, yeah. But for most of our clients, that is not gonna be the case. Yeah. And you know, that's a really good point, Sandy. It goes back to that idea of a revenue goal. And so if you're this giraffe lady and you only need those five, , if, if getting 55 grand from five people is enough to sustain your revenue goal, then sure, go ahead.
So I think you always have to start everything in business from a revenue goal standpoint and like, and then you work through these questions. So what, like a, a business opportunity that might not make sense for us might make perfect sense for someone. You know, has a different revenue goal than we do, and that's fine.
So again, like it's every, all of this in this process is [00:05:00] personalized and relative, but we just wanna make sure that you're actually thinking about these things as you're creating content. And I will say one more thing. This like hyper specialized stuff stuff. There's nothing wrong with doing that work.
I would encourage you to consider doing that. One-on-one and charging. Kind of like individual coaching or teaching packages for that kind of thing, versus building out a whole digital product. Oh, yeah. Yeah, because that's a lot of extra time there versus doing one-on-one work with people and charging 55,000.
Yes. Okay. Second point is purchasing power. Okay, so this is the one that I think is the biggest emotional trigger. For people like us and, and our audience, and our community and our client base. So you really need to ask yourself, does this group of people, this group of potential customers, Have enough resources and the purchasing power to afford this offer.
Like do they have enough money to pay for it? Is this something that's a reasonable [00:06:00] expectation for them to, to invest in? And I, here's why this is hard, , right? For People like us. we Want to be of service to the world. And of course we want to create things for people who maybe cannot afford them. And so I think that this is a huge emotional trigger for so many people, especially women, especially like heart-centered people.
And so I think it's just something like to recognize you are building a business. If you're listening to this show, You know, we're listening to what we're teaching right now. This is a business conversation. This is not a nonprofit conversation, so we really wanna make sure that you are considering the purchasing power of your audience.
Yeah. A lot of people get hung up here for sure. And I think. The intention comes from such a beautiful place to want to help those who are in need and maybe don't have, um, a lot of disposable income to, to, to invest in coaching or courses or whatever it [00:07:00] may be. , but I think that is why we do the work that we do in Visible so that you are putting out tons of free content.
For example, this podcast is free, so if someone is building a business, they can take these five points and take a look at, they can do the work themselves. Right? Right. We would also have a, um, a paid offer where we are going to support you and coach you and talk to you and teach you in detail all these points.
So, , it's a business. I think that is the point that you set. It is a business and we, when people kind of forget that and slip into this hard centered service, they, it always ends in frustration and resentment for all the work and little money. Yeah. And so it feels good in the beginning, but it quickly slides to like, what the hell am I doing?
Yeah, totally. And. I, I'm so glad you brought up Visible Sandy, because what we've created with the visible framework to me, solves this problem, right? So, so much of marketing outside of what we teach [00:08:00] invisible is like, it feels empty or, you know, kind of like useless or not that helpful and yeah, inhuman and.
By following our visible framework and producing like your very best content for free consistently in developing your thought leadership and authority. That way you are actually, ma, you're, you're being of tremendous service to the world each and every week. So you don't need to have that same kind of energy on, well, but this person can't afford this and should I offer a scholarship?
And I mean, there's just, all of that stuff just kind of goes away. Yeah. And also, if you are. If you wanna help, like, I don't know, homeless teens, for example, you're not gonna make a business out of that. The only way you're gonna be able to help them is by creating a business, serving a different audience that has a good market size, that has good p purchasing power.
Take the money from the people who could afford it, and you're solving a problem, and then go help the homeless teens in a different way. Yeah, in a different [00:09:00] capacity. But again, as you said, that's, that's like your charity arm of your business. That's not your actual. And that's just your, your life. Like, you know, that's, that's exactly why I started our company is because Seth Goden actually said the same thing to me.
I'm just like realizing it now as I hear your story about homeless teens. I was doing climate justice work and trying to make a living doing that work. And I was in a summer program with Seth many, many years ago, and one of the things he said to me that has stuck with me all these years is like maybe.
Maybe you don't need to be sustained by this part of the work that you do. Like maybe you build something else that sustains you financially so that you have the absolute freedom to do the climate justice work on your own terms. And that's actually why I started a software company. Mm-hmm. . So, you know, it's just, it's, it's.
I, I, I, that rings so true for me. And it's the absolute freedom of being able to be, of service exactly how you want exactly the way you want all the time without having to depend on it to, [00:10:00] to pay your bills. Right, right. Yeah. What a gift. That's a distinction. Yeah. Yeah. Okay. Third point, Jenny, is does your quintessential client have a pain point that is solved by your offer?
Yeah, so this is the sleuthing process we, we referenced earlier a few minutes ago. Really helps you to clarify this. So, if you've been in our Lunch with Intention program in the past, or if you're in the luminaries, um, you know this, but you need to make sure that the thing that you're making. is solving a painful or compelling enough problem that people will be willing to spend money on it to solve it, so right, that that's different than, does this group of people have the resources or have the money to spend.
It's like, is it actually solving a. A big enough need for them that they're willing to invest the money. Mm-hmm. . And so I just wanna share an example that I was talking to you just before we hit record is I got an email from someone that we've [00:11:00] followed for a long time. Great respect for this, uh, female entrepreneur.
She works with seven eight figure, um, earning women, uh, entrepreneurs. And, um, when I read her email, and I know, I don't know what her program costs, but. It's a lot, probably many tens of thousands of dollars. I don't actually know, but it's a lot. And when I read it, I am not compelled to go any further because what she's offering me is a community of women, uh, in the seven and eight figure earning bracket.
and I like, it's just, it's not enough of a problem to go join a community for the what I know she charges or what I think she charges. So it was such a, it's just not compelling to me, like great respect for what she's doing. Mm-hmm. , but she is not selling me. Um, that pain point for me isn't bad enough.
I'm not suffering enough to go and spend the money to join these women. Yeah. So clearly some are, but for me personally, it just, It's like, ugh, [00:12:00] no, I can, I can, I can, I can solve that a different way that doesn't cost tens of thousands of dollars. Yeah. So it sounds like that's a nice to have. It's a nice to have.
It's a nice to have and people in that community. Mm-hmm. . Yeah. So I, I think that, that's a good question to ask yourself about your offer. You know, if you, you know, maybe it is really nice, like it sounds really good and it sounds really nice and you've gotten lots of feedback like, oh, that sounds like a really nice thing.
That's. , that's lovely. Mm-hmm. . But it, that's not the same as, okay, and I'm gonna take this money that I could spend on something else and give it to you for that offer, because they always have money, always has an opportunity cost. So there's always that money is always by going to your offer, not going to something else for someone.
So you just have to really think about that. Because in the sleuthing process that we teach, as you talk to people and do your, your product research or your market re research, people will always say to you, what a good idea. That's great. Yeah. I love that. That's, that sounds interesting. But until they actually hand you dollars, [00:13:00] um, you have no idea.
Like they're always gonna say that. Mm-hmm. . So that it has to be, you wanna find something that people are like, oh my god. , when are you taking my, here's my credit card. When can I buy? Like it has to be mm-hmm. that. So, um, Jenny, you've referenced that I'm gonna be beekeeping this summer and my teacher that I took the beekeeping 1 0 1 course from, uh, she's like, and I think I'm used to start a membership where I'm just gonna be like, live and coach you beekeepers throughout the live, like the actual summer season when you're, when the, the bees are out of their hive.
And I was like, I literally said to her, Where, where do I sign up? Like if you can have an expert guiding you and sort of talking you through this situation, like a hundred percent. Mm-hmm. , I don't wanna kill these. Please tell like just a place to say like, here's the situation, right? Mm-hmm. , I will, I will buy.
That is such a huge pain. I'm handing her my credit card before she even opened the doors. That is like the ideal situ. . Yeah. Yeah. And, and there are like, the good news is there are plenty of [00:14:00] problems that are compelling out in the world to solve, right? Sure. Like there's no shortage of problems to solve with your work.
Yeah. So just like if you are, if you're up against a nice to have, if you're kind of running your offer through this five part test and you're like, oh shoot, I think I, I think I hit a snag here cuz I'm hearing a lot of feedback like, oh that's really nice, but you know, it's not the right time for me. , you know, whatever other excuse.
Then it's probably a nice to have mm-hmm. and it's go, go find something where people are like, take my credit card. Yeah, that's what we should call it. The take my credit card. We should rename this. Yeah, let's rename it. . Uh, okay. The fourth point I believe is competition. How do you see the competition, Jenny?
Yeah, so I think competition is fantastic. That means that there's a validated business opportunity. So for most of. Having no validated business opportunity is not a good sign. Like that means you're creating a new market. You're creating like a new offering in the world in a way that no one ever has, [00:15:00] and like that usually requires it's, it shouldn't be your first business.
shouldn't probably be your second business. That's usually something where you have to explain to a group of people why there's even a need for this thing in the world. Like it is just so, um, so much more additional work and probably requires additional startup capital. So the kinds of businesses that we're talking about on this podcast and the kinds of businesses that we've made, with the exception of one , our software company was the first one in the world to exist.
Um, and it was really, really hard for a lot of years because of that. Um, you shouldn't, you shouldn't. Think that it's a good idea that there's no competition, like competition should make you feel excited. Like, oh, great, there's room, there's room for me. Mm-hmm. , because people are buying this. But often women will see that there's competition and there's no room for them.
Like, yeah, they'll, they'll flip it to the opposite. Like, there's, everyone's doing it. You can do, you can find whatever on YouTube. So therefore I shouldn't even do this because there's, [00:16:00] it's, it's just everywhere. So we'll talk more about that point in the, in the next one. . Um, but yeah. Yeah. We'll let you, you can talk about commodification.
Yeah. So I also wanna say that there's a distinction between competition and commodification. So we've talked about commodification in various capacities, both on this podcast and some of our free trainings that we offer. But, uh, commodity is. In place when essentially all units of production are identical regardless of who makes them.
So what that means is like commodities are things like butter or milk or like minerals or coffee or like things like that, like oil as a, as a commodity. Like we think about commodities as these interchangeable things in the market that no one really can tell the difference between. The, the, the way that you solve for that is that you have good marketing, like marketing, good marketing breaks, [00:17:00] commodification.
So for example, if you are in an industry where there are lots and lots of pieces of free content on YouTube, Like the way you differentiate yourself is you have a brand, like you become known for something, you have a personality, a persona, a character. You have thought leadership like that separates you.
So there are lots of strategies to kind of deify your offer. Um, and it just means that your marketing and your branding is even more important. Yeah, in, it's in the brick and mortar world, it would be called an experience. So coffee is coffee. You know you can get coffee anywhere. But I'm gonna go to the hip little shop down the street where they do pour overs, cuz that's what I'm into right now.
because of that experience, right? Mm-hmm. , so they've elevated my experience of coffee by what happens inside and the way that they've, you know, built out their leaseholds and what it looks like and how they, you know, all of that is part of their brand and their experience. So it's, it [00:18:00] can be the same, even though you don't have like, Built out, you know, physical spaces online, but it's the same.
You through the brand, you can express yourself and differentiate yourself from, um, whatever YouTube channel has a million followers. Yeah, and I would say storytelling is really how you do that online. So the same way that you're talking about a, an a physical experience like that can happen through story.
So even with the same example of coffee, I am married to someone who like really is a coffee snob and like, they're like, if you buy artisanal coffee, it's like, you know the story of where the beans came from. Mm-hmm. . Yeah. How they were harvested and what pesticides weren't used. And like the smell of the, I don't even know all the ways you talk about it, but it like you can take this thing that is like Folgers, which is.
interchangeable, or you can buy artisanal coffee beans and like it's all about the story and what that evokes, that experiential feeling that someone has [00:19:00] when they think about purchasing. Right? So you can do that as an online business. So, well, all of us have such a great opportunity there and I think if there's uh, um, you know, our clients who.
See a lot of like, first of all, when you were looking at competition, you were seeing all of the people who are in your, in your niche because you were looking in looking there, right? You were following people on YouTube and Instagram and wherever your client probably. isn't so deep into that niche and doesn't recognize how much competition is out there.
So number one, you need to know that, but also even if they were the way that you can show up in your business and really be, begin to believe in yourself and your experience and your genius, and your take in your way of teaching and explaining this. Is worth it to someone. Like there's some people who are gonna identify with you who are just like, I wanna learn from her.
Like what we're teaching here. A quick Google sh search will find it in multiple different ways [00:20:00] from different marketing, whatever people over the years. But this is our spin with our stories with the giraffe and the coffee and the, in the software or whatever. Right? That's our spin. It's still worth it cuz some of you will listen to us and you in, because of the way that we explain versus.
You know, some branding with Facebook Blue on it with boring blog posts, you know? Yeah. So just be okay with the competition and with the way that you are, the, the brand and your voice is gonna differentiate you, so you won't be seen as a commodity. Yeah, totally. And just like, seriously think about. Going to the grocery store and how many different versions of everything there are.
Like there's room for you. Talk about yogurt for a second. That's, that's a lot of, lot of versions of yogurt. . There is nothing that frustrates me more in the world than just like, I just want plain yogurt, full fat. Same, [00:21:00] same. Take me 20 minutes. Mm-hmm. to find that, because there's so many bloody versions of it.
I don't want fat-free and notion. That, and they're all surviving, right? So mm-hmm. . Yeah. Yeah. Because of their branding. . Oh my God. Infuriates me. Okay. Yeah. All right. The last one is probably, um, the most important and maybe the most difficult for us to explain, um, but it's, it's, uh, the value proposition.
Mm-hmm. . Yeah. So the value proposition is what is the. What is the value that you're delivering to your customers and why would they pay you for it? And so like, there's a, we can have, and we will have an entire podcast episode where we really dive into value proposition and positioning. Um, but just like we wanted to share our example of, from one of our programs visible, our new, our newest program with you, [00:22:00] just so that you can get a sense of what that actually looks like in action.
Mm-hmm. . So to me this is. , you have to understand the value of what you are creating and how it fits into someone's life, and why the heck are they gonna give you any money for it? Um, too often, actually, we had this in a coaching call yesterday in luminaries too often we're focused on things like, I have this program and it's got 12 videos and it's 10 weeks, but maybe it should be 12 weeks.
Or maybe I need to do three calls and not five. Like these are like the, the features. No one's gonna buy because it is 10 weeks or 12 weeks, or three calls or five calls. It doesn't matter. They're going to give you money because of the value that they're going to receive in exchange. So we've talked a lot about this, about like value-based pricing, like price, your, your offer based on the value that they're going [00:23:00] to the client is going to receive, right?
So, um, So for visible what you were just talking about to me, we have a program that is currently is $1,000. You give us $1,000, you join up and you are going to learn how to build an audience of raving fans so that every time you go to sell something, you've got this fan base that are like, here's my credit.
forever, right? So this is lifetime learning. So for $1,000, you get to learn this skill, have this strategy that you can implement over and over again so that every time you sell something, you're gonna be able to sell it to your existing audience. You won't have the feeling of like, oh, I just launched and there's nobody to buy, right?
Mm-hmm. . So to me, that's huge value. It doesn't matter, like when you listen to that. You don't care how many coaching calls there are. You don't care how many videos are in the course. You don't care how much, whatever feedback you get, you [00:24:00] just want the end result. You want this problem solved of like, crap, I just launched the second time and nobody's biting.
Like maybe I'm priced too high. I should probably lower my price. Which is usually what, what what we hear, right? So the value is you're gonna have an. , give us a thousand dollars. We'll teach you how to build an audience of raving fans. Like hell yes. Right? Mm-hmm. . So you have to start thinking about your, um, programs in that way.
What am I solving? How am I gonna change their life? How am I going to, um, You know, absolutely delight these clients for that exchange. They give me money, I'm gonna give them this, and this is not a L checklist of videos. Yeah, that's right. Nobody cares. Nobody cares. I think that that's, yeah, that I've like, we've finally just started saying that now on coaching calls, Yes.
For these kinds of questions. Like actually nobody cares. It doesn't actually matter. Like you as the teacher or the coach, the creator, [00:25:00] you get to decide. With your expert based on your expertise. Like what is the best structure? Like what do you wanna make? You're the artist here. You decide if you wanna make 13 videos or two video, like who cares?
Nobody cares. What they care about is the transformation that you're gonna provide through that learning opportunity, right? So that's what the magic of the Creator economy is, is it's like you are selling. A result to people like, it's, it's a really a beautiful thing. Mm-hmm. and how will you do that? How you deliver it doesn't matter.
And I mean, we say this as the, the co-founders of a creator based online learning platform, right. But truly, like we believe ours is the best. We love it, but truly, It doesn't matter. Like if you're gonna send people videos with Dropbox links, like nobody actually, I mean they like the amount that they care about that is so little compared to the transformation or the results.
Like if you're delivering real results, I guarantee you your people don't care how you do. How, how it happens. [00:26:00] The how is not important. You know, I was thinking when you were talking. We have the, another program called Luminaries, right? So Visible is gonna teach you how to build the audience, and luminaries is gonna teach you how to really like, earn an income and make a business from that audience.
We recently had, uh, a number of people join, which is fantastic. Not a single person ask us. When are the calls? At what time of what weekday time of day are they? How much content do I need to, uh, watch before I can implement, or how much any of those de they never asked that they were sold on the promise of, yeah, let's get.
on your way to a hundred K. Like, let's go. We're, we're, we're going. Are you coming with us? Right. They didn't care. And it's so interesting because if you, in that example, if you join a a, a a coaching program like luminaries, you're just like [00:27:00] committed and let's go. Like, what do I, where, when are the coaching cults?
I'll rearrange my schedule. I'll a sit on the private podcast, I'll do whatever it takes, but that the decision is never based on, oh, Tuesday at two o'clock doesn't work for me. Right. It's not important. Mm-hmm. . So anyway, I think. Now a little off, but Yeah. Yeah. No, but I mean I think that that's just also like a stage you go through as a baby business owner, , is that like, cuz for years and years we kept building up our like content storehouse of that program.
Mm-hmm. , you know, which has gone through many iterations like, and at one point there were 80. Five lessons in that program, and it's been drastically cut down. But that was based on feedback that it was too overwhelming from our client base, right? Like over many years. And so I think it's also like your ability to serve your people.
Is back and forth. It's a collaborative process if you're doing it right. So again, like you don't have to have all the answers. You don't need to build this like big shiny tower that brings people in and [00:28:00] like, looks like a university with 45,000 trainings in it. Like you need to deliver results and transformations for people and then all the rest will honestly work itself out over time.
Mm-hmm. . Yeah, you just need to be honest and open and co-create with your people and like you'll be totally. . Yeah. And then, so those are the, the five points. Um, so let me just repeat those back so that you have to look at your market size. Do they have purchasing power? Does your quintessential client have a pain point that you can solve?
What does the competition look like? Have you sorted out your value proposition? Mm-hmm. , and I think I just wanna say like, Once you have this idea and you can say, check, check, check, check. Green, light it. The next step, and we're not gonna go into detail here, this will, this will be a different podcast, but you, we, you would create what we call a product dossier.
All of those elements, you are going to be like documenting what the value is. [00:29:00] Who is that client? What value are they getting? What exactly are you solving? What's the framework that you're using? All of those things are in a dossier for you. And, oh my gosh, one second.
Hold on.
Okay. So all of those things, we would show you how to make a dos. That you can refer to to continually show your value, whether you're doing a webinar or a challenge or a pitch or a email sequence. You've got it so well defined. What this product means to you and means to them so that you can easily market and sell it.
It's super clear and. . Yeah. And I can't wait to do that episode actually, because I think that sharing this process is going to be [00:30:00] revolutionary for so many of you that are building online businesses and creating digital products and offerings. And I just will also say that, that like all the stuff we've talked about in this episode, most people who are making.
Online programs are not doing this right. So like if you are listen, listening to this Yes, yes, yes. And you are taking notes and doing this work. You are so far ahead. Yeah. Nobody does. Nobody. They just like, oh, I'm gonna create a course and I think a course would be good for me and I'm gonna go over here and do it.
And then they have no sales and they're just like, Frustrated. Right? So that's, that's typically the path. So this is a very, the word validate, like we want to validate your idea so that you don't waste time and you make money. Absolutely. . Awesome. Okay. Joanne Hassel. Yes. Okay. So I think the joy, I have the joy today.
Remember Jenny? So, so, okay. So [00:31:00] I am kind of late to the party on this. I'm just gonna say, but my. Joy is actually a screen productor, which is like, you're not late to the party. I never heard of this thing until, okay. I go, well, yeah, but I watch all these like planner YouTube channels, like all the people that do planners, , you know, so my collector persona.
So anyway, I've heard about this thing for years and I couldn't shell, I wouldn't shell out the money for it. Like I just, because it's like a, basically it's a screen protector for an iPad or a tablet. It was like $50 for a screen protector, but it comes with two, it's called paper-like, and it makes writing on a digital screen, on a glass screen, feel like paper, like it has a little scratchiness to it, and a little drag to the pen or the pencil.
It's so good. It may, it's like the pleasure. And like the, I feel like it's more ergonomical because you're not just like on glass with this like fast moving piece of plastic. Like it's just so pleasurable to me. So this could also be a [00:32:00] hustle, but I'm making it a joy because it's actually pure joy now to write and draw and doodle and I makes me so happy and it, I think it was.
60 59 us. Right. Some, something like that. Yeah. I also got like a little cleaner, like a, they have a little squeegy cleaner thing for screens, so I got that too. But yeah, it comes with two of them. It seems like it will last forever, to be honest. And it's just, um, if you, if you're a heavy like tech user, so I've started using my iPad, um, I'm having some issues with my vision and.
Really easy for me to like zoom and make things really big on the iPad. And so if you're a heavy iPad user, like I'm using it to fill out PDFs, I'm using it to take notes. It's just so easy on my eyes and on. And now with this like screen protector, it's just. Like paper. Mm-hmm. Like I don't have to go through all these expensive, fancy notebooks, cuz of course that's what I buy when I'm writing on paper.
I don't just use cheap paper. Mm-hmm. . So this is like, yeah, that's cool. It's a cost savings . That's what I'm looking at. . Yeah. It doesn't [00:33:00] actually take much to add up to $60 in fancy notebooks. So yeah. That is a cost. That was my well done, well done. That was my justification. . Amazing. Um, and what's the name of.
It's called paper, like, yeah. So, oh, i k e. Yeah. Paper. Like, it's like paper. It's there, but paper like, yeah, yeah. Okay. It's, it's very popular. Yeah. That's cool. Um, okay. And the hustle, um, we're gonna use transistor.fm as our hustle for one major reason. So this is the software that we use that hosts our podcast.
Podcast and syn. Syndicates it to all the different places. But the reason that we switched a little while ago to transistor is because of the ease of creating a private podcast. So, uh, for our, well, actually for both programs, for visible and for luminaries. We record the coaching calls, of course, and we just upload the audio file to a private [00:34:00] podcast, uh, on transistor.
And so our coaching clients get to download, you know, on the Apple podcast or wherever they follow that show in quotations, the show. And it's just all of our podcasts or all of our coaching ca calls are in episode on that podcast. So it's so. Easy. It is so easy to set that up and we actually have it set up now so that if somebody buys, they are zapped into Transistor and Transistor sends them a welcome email, like, Hey, you've subscribed to the Visible Private Podcast, and every time there's a new um, episode of slash coaching call, they get a little email saying, Hey, coaching call available.
It. Amazing. Yeah. And it's just like in your regular podcast player, right? So I use Apple Podcasts, so all of our coaching calls to show up Yep. As a regular podcast in there for me, when a new episode drops, which is so nice, and if you. , if you do any kind of coaching [00:35:00] or you know, online something that doesn't require someone to be staring at a screen, some kind of video viewing mm-hmm.
I would encourage you to do it because the, the user experience Yeah. Is so much better. I nobody wants to sit there and stare at your video unless they need to. . Yeah. Or, and. I would, you know, just open up my laptop and hit play and then walk around and do whatever. But it's so much easier on your phone.
Yeah. And it's just so much simpler. Yeah. And we've got really, really good, we've received really great feedback from our current clients, so if they miss a call they can just like catch it while they're sitting in their car or picking up kids or whatever they're doing. Like, it's just the ease of it is so good.
And we, we spend a lot of time figuring out how to do the private podcast. Um, and then I think, of course you found transistor and it's just, it's so good. So very, very little effort. But the value to our clients is enormous. Mm-hmm. , so transistor fm. Yes, [00:36:00] and I'll just add, if you are podcasters like us or you're thinking of starting a podcast, you can wrap a private podcast for your paid program in with your public podcast, like it's no extra fee.
So it's also you can, you know, you don't get penalized to do that. So it's a, it's a great thing if, if you're a follower of follower of our visible framework and your visibility vehicle is podcasting. That's our podcasting tool of choice at this point. Yes. Yep. Alrighty, . Okay, thanks Jenny. See you everyone.
See ya.