We Live It | LiveAg's Livestock Marketing Podcast

Join hosts Ty deCordova and Wade Leist as they sit down with 2025 World Livestock Auctioneer Champion Dean Edge in this special episode recorded ahead of our September 11 Video Auction. Edge claimed the top prize at the World Livestock Auctioneer Championship in Dunlap earlier this summer, sharing his emotional journey and the mentors who shaped his career.

In this episode, you'll hear about:
  • Edge's path from working under mentor Dan Skeels (2004 World Champion) to becoming champion himself
  • The vital role of 4H and FFA projects in developing tomorrow's agricultural leaders
  • Behind-the-scenes auction barn stories, including a memorable encounter with a snake entering the auction ring in Texas
  • Insights into the livestock auction industry and what it takes to reach the top
Whether you're involved in livestock auctions, cattle ranching, or agricultural youth programs, this episode offers valuable perspectives from one of the industry's best. Don't miss these championship insights before our upcoming video auction event.

What is We Live It | LiveAg's Livestock Marketing Podcast?

Welcome to the "We Live It" ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business - it's a way of life.
From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your ranching operation to the next level. Whether you're in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don't just talk about the cattle business...we live it.