B2C Lead Generation Explained: Ads, SEO, and More

James Dooley and Kasra Dash break down how B2C lead generation functions because business-to-consumer growth depends on combining outbound attention with inbound search demand. They explain that brands scale faster when they utilise paid ads, SEO and trust-building signals together because users convert more readily when they see the same company across multiple platforms. Their conversation shows that lead quality improves when businesses track ROI across different providers because performance data exposes which channels can scale profitably. They argue that working with specialist lead generators boosts short-term revenue while developing in-house SEO builds long-term stability because both methods reinforce each other.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley: BTC lead generation. Today I am joined with Kasra Dash. That is the topic of conversation. So what is BTC lead generation.

Kasra Dash: B2C stands for business to consumer. It is usually more outbound. A classic example is sponsoring celebrities. Adidas sponsor Messi. Kids see Messi wearing Adidas boots and say they want those boots. That is outbound. If you run a Shopify or e-commerce store you also have cold calling and outbound emailing.

James Dooley: With BTC leads you have outbound and inbound. Outbound includes Facebook ads and YouTube ads. They interrupt people. Someone scrolling sees a pair of trainers and thinks they want them even though they were not searching. Inbound includes PPC and SEO. Can you explain inbound BTC lead generation.

Kasra Dash: Every business should have inbound. Even Adidas has a strong SEO presence. When someone searches Adidas running shoes their site appears. For smaller businesses like conservatory companies you want five star Google Business Profile reviews. You want testimonials and case studies. You want YouTube videos. You want a strong website presence. If someone searches conservatory installers near me your map pack appears, your PPC appears and your site appears. That is inbound.

James Dooley: If a business owner wants BTC leads there are many BTC lead generation companies in the UK. Should they generate leads in house or use these companies.

Kasra Dash: Do both. For a quick win partner with a lead generation company. A good company generates leads fast. Doing it in house takes longer. You might need a team, an SEO agency or a PPC agency. SEO might take six to twenty four months before generating your own inbound leads.

James Dooley: If you want BTC leads I agree. Start with some BTC lead generation companies. Try four or five. Track KPIs. See which company gives the best ROI. Double down on the best one or two. Stop using the ones that fail. Avoid long term contracts.

James Dooley: Head over to FatRank.com. Fill in the contact form. See whether you qualify for a no-win no-fee BTC lead generation service. If not there is a pay-per-lead BTC service. If you qualify for no-win no-fee it guarantees ROI. Still approach other BTC lead generation companies. Also try to build SEO and PPC in house. Focus on brand building and reputation management so you convert more BTC leads.