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It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.
Robby: You're listening to the Brand
ED Bullet from the Brand ED Podcast.
Four freaky fast Friday wins to
get you going for your weekend.
Let's go.
Win number one, something to try.
How many times do you find yourself
staring at a great photo on your laptop?
Except there is a pesky unwanted detail,
right in the middle of the photo.
Maybe it's a telephone pole behind you.
Maybe it's a box of Kleenex On
a perfect shot of your desk.
Well, cleaning up photos used
to mean you had to fire up
Photoshop, which is cha-ching
expensive and also very hard to do.
Thankfully you have several online
options now on one of those that's
really simple to use is called Cleanup.
I'll put a link to their
website in the show notes.
Basically you go to the website, you
upload your photo, You use a brush to
delete the unwanted object in your picture
and voila, it magically disappears.
I'll include a link to a sample that
I tried, so you can see how it works.
If you want to specifically remove
the background of a picture, you
can try this free, hidden gym from
Adobe, the makers of Photoshop.
I'll put a link to that
in the show notes as well.
And another resource called Remove.bg.
Those are three great options to get that
photo looking exactly the way you want it.
Win number two, something
a client recently asked.
Uh, client called for some
help, generating more leads.
Now business was going well, but
they weren't satisfied and they knew
things could grow exponentially.
First we had to break down and
separate the wants from the needs.
My client started with this.
I want more leads.
I asked him, well, what would having
more leads do for your business?
I followed that with a series of, and
what would that do for your business and
what would that do for your business?
Here's a quick bonus tip.
Notice, I used a, what question
versus why do you want more leads?
Or why do you want this?
Why questions can unnecessarily
put someone on the defensive?
So try a, what question in your coaching
or consulting in these instances?
Now, back to my client.
As we dug deeper, I helped him see, well,
I want more leads because I want more
sales and I want more sales because I
want more revenue and I want more revenue
because ultimately I want more profit.
Perhaps you share my client's
gut instincts where, you know,
you haven't tapped into the
full potential of your business.
If that's, you don't give into
the temptation to just think
you need more leads because like
relationships, the faster you fall
into that, the harder you land.
Tune in next time and I'll share
one of two great ways to scratch
that itch when you want new leads.
I'll give you a hint.
It's called Revy R E V.
I.
Feel free to email me from the show notes
and tell me what your challenges are
when it comes to generating more leads.
Win number three,
something to think about.
Here's a helpful question to
gauge your own internal world.
Is accumulating power the primary means
I'm using to accomplish my business goals.
Perhaps you're like me and you can
sniff out a power grab pretty easily.
And others, whether that's politics
or showbiz, or maybe it's big
corporate or it's a tech startup.
But how about when you hold your
personal brand business up to the mirror?
Gulp.
I don't know about you, but I'm
in a constant dog fight with
ignoring my own power grabs.
It's easy to hide under the banner of,
"Well I'm growing my personal brand
and that's going to help others."
But what if the primary
way I'm getting there is by
accumulating power over others.
What strategies do you use to keep
your own internal powerplays in check
as you build and grow your business?
Email me back with how you're doing this.
I would love all the advice I could get.
Win number four, something personal.
Not long ago.
I was a little under the weather.
I don't know if it was the crud or
maybe a tinge of the flu or COVID,
or just a bad cold, but to add to it.
It happened to land on a day when my older
two kids were heading back to college.
If you hang around me or my podcast
for very long, you'll learn that my
wife and I, we always get the blues
when our kids head back because we
really enjoy our kids and we love them.
And so one thing I rely on when days
like that come, I rely on my routine.
And one of the most helpful parts of
my current routine is that I finished
my morning where I'm working on me.
I finished that time with a poem.
I'll share more about maybe what poem
or resources later, if that's helpful.
But for now I wanted to share the
primary takeaway about finishing
my morning time by reading a poem.
The poet model is a way of
experiencing and expressing both the
sunshiny days and the stormy nights.
And man, do I need to learn that?
Not just to analyze the situation, not
to just dissect it, not to avoid it or
to rationalize it, but to experience it.
And to all the poets out there, thanks
for modeling a much different way
through life than the one I'm usually
surrounded by in our current culture.
Thanks for joining me on this
episode of the brand Brand ed bullet.
Good news.
You don't have to scroll
through the show notes to find
the links to any of the apps.
apps or other wins.
mentioned in this episode.
Instead, just hop on my email
list and you can get these
four wins right in your inbox.
Just go to Robbyf.com/friday.
That's R O B B Y F.com/friday.
I'd also love your help getting
this into the hands of more people.
So go and leave a review on
apple podcast and then share.
Share this episode with somebody you love.
Feel free to DM.
On me on instagram and share which when
was your favorite from this episode.
Have a great weekend and go
and build a life-giving brand.