If you’re determined to grow your sales in 2025, there’s a decision you must make—and it’s not about what you’ll do. It’s about what you’ll stop doing.
Let’s explore this contrarian but powerful idea in today’s episode.
Welcome, to the finding business podcast. Five minutes every Sunday to help you learn something new, about attracting ideal clients and accounts. I’m your host, Scott Channell. For more about this show, show episodes and services offered go to Scott Channell, with two t’s, two n’s and two l’s, dot com. Now on to the show.
Those who will see the biggest gains in 2025—whether in income, productivity, or results—will start by asking themselves one essential question:
What will I stop doing?
If you or your team are achieving less than your potential, minor tweaks and adjustments won’t cut it. You’ve likely been working hard and putting in your best effort. The issue isn’t effort—it’s effectiveness.
Here’s the reality:
• Some of the beliefs you believe to be true are not true.
• Some of the behaviors you accept as necessary and "the way sales are made" are not serving you.
Everyone feels “busy, busy, busy.” But if you or your organization are falling short of your goals, it’s time to ask: Busy doing what?
You cannot add better strategies, adopt higher-probability methods, or learn and implement better behaviors if there’s no room for these improvements.
If you’re only achieving 60% of your potential, a 5% tweak won’t move the needle. Half measures and small changes won’t lead to giant leaps forward. Resolve that there will be no half measures.
To have a chance at a major boost in 2025 sales, you need to take a step back, look at your process and behaviors with brutal honesty, brutal honest, and ask:
• What are we doing that isn’t contributing to my goals?
• Which behaviors are holding us back?
• What should we stop doing?
If something isn’t clearly moving you closer to success, stop doing it.
Let’s say your goal is to increase your income by 20% in 2025. Start by eliminating at least 20% of what you are doing now.
This creates room—room to build upon your strengths, focus on higher-probability behaviors, and invest time in learning and executing things that will improve your odds of success.
When you free yourself from low-value tasks and ineffective strategies, you’ll have the bandwidth to focus on what can drive major growth.
Some Action Steps
1. Take a hard, honest look at what you are doing.
2. Identify what isn’t contributing to measurable results.
3. Stop doing those things.
Major gains require major changes. Tweaks and fiddling around the edges will not move the needle.
If you’re struggling to be objective, get outside help—a mentor, coach, or colleague can help you see what’s hard to recognize on your own.
But the bottom line is this: To create room for growth, you must make tough decisions about what to leave behind.
So, I’ll leave you with the same question I started with:
What are you going to stop doing?
Hope this got you thinking.
For more information about this podcast, show episodes and services, go to Scott Channell with two t’s, two n’s and two l’s, dot com.
Thanks for listening.