Riding Tandem

Riding Tandem Trailer Bonus Episode 33 Season 1

# 33 How to get product into big-box stores: the inspiring journey of Christi Kmecik

00:00
Do you dream of your product on the shelves at Big-Box stores like Target, Home Goods, or Home Depot? Then this episode is sure to inspire you! Christi and I talked about how her business took a surprising turn, and she landed her greeting cards on the shelves of Home Goods. She shares her journey from "I don't have a plan" to building her successful but unexpected greeting card business.  She shares her real-life experiences with scaling her business and the art and science of landing your product in Big-Box stores. Christi is a resilient and creative entrepreneur who has overcome personal challenges to transform her artwork into a thriving business, defying the odds to pursue her dream.
 

Unpacking this episode min-by-min:

00:02:30 - Starting Written Hugs Designs 

00:09:26 - Researching and Understanding Audience

00:12:39 - Challenges of Product Validation

00:13:11 - Gathering Feedback

00:16:04 - Overcoming Creative Blocks 

00:17:34 - Digital Art and Tools

00:19:34 - Resilience and Experimentation 

00:23:26 - Navigating the Logistics of Mass Production 

00:29:13 - Finding the Right Partners

00:31:44 - Key Lessons Learned 

00:33:37 - Asking Questions and Seeking Referrals 

00:35:05 - Working with Big Box Stores 

00:39:04 - Supportive Communities and Resources 

00:43:12 - Impact and Changes 

00:47:30 - Knowing What Matters 

00:49:37 - Believing in Your Voice 

00:50:36 - Advice for Women Entrepreneurs 

00:53:38 - Relaxation and Inspiration

00:57:57 - Making the World a Better Place 


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Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com 

Related Episodes:

#9 Taking an idea from paper to reality, making tough decisions and creating a values driven business with Alysia Hess, Founder of The Occasional Collective

#13 Uncharted adventures: Neal Eilers' journey to opening a storefront


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Riding Tandem with Vivian Kvam
A podcast from Tandem Works
Email the team: RidingTandem@thetandemworks.com 

What is Riding Tandem?

Are you a business owner? Or are you on the verge of taking that side hustle to the next level? Or curious about the world of entrepreneurship? Join Vivian Kvam, Co-Owner of Tandem Works, each week for a behind-the-scenes at small businesses and what it takes to succeed.

Each episode is full of inspiration, education, tips, and great conversation with people like you, people who are figuring it out. Take your business to the next level with insight from expert guests in business, leadership, and marketing.