Part 1 of a 2 part discussion. We often see early stage B2B SaaS companies make 5 avoidable marketing mistakes when growing. These can be easily avoided by staying the course with marketing initiatives, making sure you're doing the right things in the right order, and hiring the right level of marketing strategy depending on your company's maturity stage.
In today's part 1 of 2 episode, we tackle 3 major marketing mistakes and bad practices that can often get you into trouble as a young B2B SaaS company. Shutting down initiatives too soon, not knowing when and where to ramp up marketing efforts, and dreaming of brand awareness as a fix-all, are all avoidable issues that can be remedied with some planning and strategic marketing know-how. Experimenting is always encouraged while growing and scaling, but knowing how to read your progress results and where to focus your energies afterwards is essential. Patience here is a virtue.
What is B2B SaaS Marketing Snacks?
Short-form marketing strategies, frameworks, and tactical advice to help early-stage B2B software (SaaS) companies go from MVP to PMF, then scale fast. Hosted by Mike Northfield, Associate CMO at Kalungi, and Stijn Hendrikse, Co-Founder at Kalungi, CMO/CEO/Sales Leader for tens of B2B SaaS companies and ex-Microsoft Product Marketing Leader for Office 365.