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Brand. Business. Becoming. with Bonnie Wicks is the podcast for entrepreneurs ready to build wildly profitable businesses that honour their authentic voice and nervous system.
If you're tired of playing small, copying other people's strategies, and building a business that burns you out, this show is for you. We explore what it really takes to create magnetic authority without performing who you think you should be.
Each episode blends high-level strategy with embodiment work, helping you:
ā¢ Build a personal brand that attracts premium clients
ā¢ Create offers that feel authentic and command top prices
ā¢ Develop unshakeable confidence in your unique voice ā¢ Scale without sacrificing your soul or sanity
Hosted by Bonnie Wicks, brand and embodiment coach for self-led entrepreneurs who refuse to choose between profit and purpose.
Ready to burn what's false and rise in your truth? Subscribe now.
Three Days to Transform Your Life (And Why I Don't Believe in Being 'Ahead')"
The simple structure that creates space, expansion, and freedom in your business and life
What if your business could be wildly profitable AND deeply true? What if you could attract premium clients by being exactly who you are, instead of who you think you should be?
Welcome to Brand. Business. Becoming. with Bonnie Wicks. This is where we build energy-aligned empires - businesses that fill your soul, change the world, and give you the peace and space you desire.
Ready to burn what's false, rise in your truth, and lead with your fire? Let's dive in.
Three Days to Be "Ahead" of 99% of Others
Okay, firstly - yes, this headline is clickbaity. Why? Because I'm playing the game of business. But also because I don't think we can ever actually be "ahead" of someone else.
I know this might not sit well with some of you, but I want to dive into this because if you ever work with me, this is a core belief I have and it influences everything about my coaching style.
Now, I didn't always have this belief.
I grew up in housing commission where no one worked and women had babies for a career. It was rife with poverty, drug and alcohol abuse, desperation, and just... shittiness. And when I finally escaped that circle, that life, I felt superior. I felt worthy.
But after many hypnotherapy and breathwork sessions, I came to the hard realization that our WORTH is not tied to ANYTHING.
We are intrinsically worthy.
And this still feels hard to accept because, let's be real, why else put in so much hard work?
But let's take a specific example - exercise. A six-pack is a social signal. It signals that the person has had the discipline in both the gym and diet to create it. And that discipline is something 99% of others don't have. So we attach value and worth to that.
But here's the problem: What happens if that person becomes pregnant and high-risk and isn't allowed to exercise for 20 weeks? Does that lack of six-pack - does that slip in gym discipline - mean she now falls lower on the social rung? Is she now less worthy?
And if you say no... then it also means we shouldn't hold her as more worthy when she does have it.
So this podcast isn't about getting 1% better every day. Because that's impossible.
It isn't about being more worthy and more AHEAD.
It's simply a structure I've implemented into my life that has made my life FEEL so much lighter, spacious, free, and aligned. And at the end of the day, isn't that what matters?
It doesn't matter if someone is "ahead" of you in business or has a six-pack or a Lambo. What matters is how you FEEL - do you feel open, in awe, pleasure, expansion, fully human.
And that's the goal of EVERYTHING.
The goal isn't progress, it's expansion - expanding ourselves to feel and hold more humanness.
Okay, preach over.
These three days, after implementing them in my business and life, have helped me feel so much more grounded. They've accelerated my expansion - the expansion of my business and life.
And I want to share them with you so they might help you expand too.
The Three-Day Framework
I set aside 3 days a month - not all in a row. As a female, I actually cycle sync these.
The three days are:
Admin Day
Implement Day
Digital Detox Day
Let me break these down for you.
Admin Day
I've actually increased this to 2 per month, synced with my luteal phase.
This came about because I found that every day I was starting with a to-do list that was getting stupidly long. Most tasks were 5 minutes to complete, but the fact of looking at SO MUCH felt overwhelming. It made me feel like I had so much to do that day. And when I looked at the tasks, well, they weren't exactly urgent.
Here's what research tells us about multitasking: It doesn't work. Studies show that multitasking can reduce productivity by up to 40%. When we switch between tasks, our brains need time to refocus - what researchers call "switching costs."
Cal Newport, in "Deep Work," writes: "Human beings, it seems, are at their best when immersed deeply in something challenging."
But we're constantly fragmenting our attention with small tasks throughout the day.
Now, I'm a solopreneur. I don't have an admin assistant. I also do all the admin for my husband's business, plus all the bookkeeping for two businesses and our household budget (I was an ex-bookkeeper, so old habits die hard). Plus being the primary parent - which means kids' appointments, daycare stuff, school stuff, health stuff. If you know, you know!
So I created Admin Day. All the little tasks that were not urgent but still important went onto my Admin Day List. Then on admin day, I open the list and smash out as much as I can.
This means my daily to-do list has shrunk to 2-3 deep work items. BLISS. This feels so much more spacious, doable, and less overwhelming.
What I do on Admin Days:
Bookkeeping
Cancelling subscriptions
Cash forecasts
KPIs
Booking routine doctors' appointments
Professional appointments (accountants, lawyers)
Haircuts (because let's be honest, these don't have to be booked the moment we think of it)
Paperwork and signing documents
Paying bills
Organizing events like birthday parties
Photo sorting
Let me tell you about photo sorting because if you're a parent, you'll understand! Every month we can end up with hundreds of photos, often with 10 photos of the same pose! So I go through my photos - delete the ones I don't like, then upload them to Dropbox. I have a folder for each year, broken down by month. At the end of the year, I create a photobook of all the photos and get it printed. This means I never lose photos, never have overwhelming amounts, the photos actually go somewhere, and the kids LOVE looking through these books.
Pretty much anything that isn't urgent, isn't deep work - it goes on Admin Days. You'll be surprised at how much FLUFF we do each day. You'll be surprised at what can go on your admin days. These days cover admin for both life and business.
Implement Day
I normally sync this for just after ovulation.
Here's a sobering statistic: Only 3% of people who buy online courses actually finish them.
I think it's because we never truly set aside time to complete them. We might dive into a course or book, find it useful, but then never do anything about it. So we don't see the ROI, so we stop learning.
This is why I set aside one day a month to LEARN and IMPLEMENT.
For instance, I've done an AI Day - where I spent 4 hours learning about AI workflows, then spent 3 hours implementing that knowledge.
I've spent a day learning about PR and then implemented it ON THAT DAY.
There's SO much you can learn and implement:
Imagine 4 hours learning how to write a highly converting sales page and then actually editing yours
Imagine 3-4 hours learning about AI, branding, messaging, pricing strategies and actually implementing
Mind-blowing fast results. Because so many people are consuming information so fast and aren't slowing down to implement properly. They listen to podcasts while driving without having a system to capture and actually DO something with the information.
We consume too much information and implement too little.
So having a day where you deep dive into one small slice and actually action it - you'll be surprised at how quickly you expand.
Digital Detox Day
I normally sync this for day 2 or 3 of menstruation.
This is a day away from all devices and your business. Limited phone usage, no social media, no news, no business talk and thoughts, no "needle moving" or action-oriented thoughts or actions.
This is a day to slow down and be present. And this is a habit to be learned.
Research shows that the average person checks their phone 96 times per day. That's once every 10 minutes during waking hours. This constant connectivity is literally rewiring our brains, making it harder to focus, be present, and think deeply.
What this looks like for me is often getting outside with the kids - say the beach - and I let them lead. I let them wander, take time to look at shells, not rush. The dishes will still be there when we get back. To completely let go of the desire to rush and do.
It's about presence. It's about expanding our perception.
Let me tell you about last week. Last week was intense for me. I had literally spent the majority of August bed-bound with the WORST flu of my life that just lingered. And whilst it sounds dreamy to have spent a whole month reading The Magician fantasy series again, it really didn't feel dreamy. It felt like I was hanging on by a thread to life and sanity.
So last week I had a few things implode - some work things, some life things, some relationship things. By Thursday I was in a severe funk. I was a black storm cloud that saw no silver lining.
And despite all the tools I know to help in those moments - I didn't want to use them because it felt useless. What was the point? Life sucked, right?
Anyway, come Thursday - it's my day home with the kids. The sun was shining (did I mention August was also the wettest August in recorded history for my area?) and we all went outside. It felt like spring was coming. And the weeds had completely overgrown the garden.
So I spent 2 hours in the sun, bare hands pulling out roots and weeds. It was physical, I was sweating, it was glorious.
And the magical thing? After those two hours, life didn't seem so bleak. The storm didn't look like it was going to last forever. I felt lighter, more content.
And it was a total accident. But it relates to this SO much because we often dive SO DEEP into our problems - we dive so deep into our business we lose the edge between us and business. We dive so deep into the online world that we forget there's a whole universe outside of our phone and Instagram.
This is why a DAY OFF is so important. A day to step outside of our normal box and re-see things.
We want to expand our senses - be in our body. Often we realize that our problems, our desires, our thoughts... are SO tiny compared to the huge amount of sights, smells, textures, awe-inspiring things outside of US. This is humbling but expansive.
Now, I know what some of you are thinking. I can practically hear the resistance through my headphones.
"I don't have time for three full days!"
Here's the thing - you don't have time NOT to do this. Think about it: How much time do you waste every day switching between random admin tasks? How much mental energy do you spend managing an overwhelming to-do list?
You're already spending this time - you're just spreading it out in the most inefficient way possible. Admin Day isn't creating new work, it's batching work you're already doing.
"What if urgent things come up on detox day?"
Real urgent things are rare. Most "urgent" things are just poorly planned regular things. But here's what I do: I have two people who can reach me for true emergencies - my husband and the daycare. That's it. Everything else can wait 24 hours. And you know what I've discovered? Nothing has ever burned down because I was unreachable for one day.
"My business will fall apart if I take a day off!"
If your business truly cannot function without you for 24 hours, you don't have a business - you have an expensive job. And that's exactly why you need these days. They force you to create systems and boundaries that actually make your business stronger.
"I can't afford to not be productive for a whole day!"
This is the productivity trap. Being busy isn't the same as being effective. Detox Day isn't unproductive - it's differently productive. It's investing in your mental health, your creativity, your perspective. Some of my best business ideas have come from these "unproductive" days.
The Hidden Cost of NOT Doing This
Let me paint you a picture of what life looks like without this structure, because I lived it for years.
The Overwhelm Spiral: You wake up every day to a to-do list that's grown overnight. Small tasks pile up until they feel mountainous. You spend mental energy just remembering what you need to do, let alone actually doing it. By noon, you already feel behind. By evening, you feel like you accomplished nothing meaningful despite being busy all day.
The Learning Graveyard: Your computer is full of courses you've bought but never finished. You listen to podcasts while multitasking, so you retain maybe 10% of the value. You bookmark articles you'll "read later" but never do. You're spending money on education but seeing no transformation because consumption without implementation is just expensive entertainment.
The Always-On Trap: You check your phone before your feet hit the floor in the morning. You scroll Instagram while eating breakfast. You answer emails during family time. You fall asleep to the blue light of your screen. Your brain never gets a break, your nervous system stays activated, and you wonder why you feel anxious and scattered.
The Productivity Paradox: You're busy all the time but feel like you're moving backwards. You're working harder but not seeing better results. You're always "behind" on something because you never have space to think strategically or work on the business instead of in it.
Here's the truth: Without intentional structure, you'll fill every moment with reactive busy work instead of proactive meaningful work.
This isn't sustainable. This is the fast track to burnout, resentment, and wondering why your business feels like a prison instead of freedom.
The Ripple Effects
Here's what I didn't expect when I started implementing these three days - the ripple effects into every area of my life.
Better Decision-Making: When you're not overwhelmed, you make better choices. When your mind isn't cluttered with admin tasks, you can think strategically. I've made some of my best business decisions during or right after Digital Detox Days because my mind was clear enough to see the bigger picture.
Increased Creativity: Innovation requires space. Some of my most creative content ideas, business pivots, and problem solutions have come when I wasn't trying to force them. When you give your brain permission to wander, it makes connections it couldn't make when it was focused on tasks.
Stronger Relationships: When I'm present with my kids on Detox Day, really present without my phone or business thoughts, our connection deepens. My husband and I have better conversations. I'm more patient, more available, more connected to what matters.
Better Business Results: This is counterintuitive, but taking these days OFF has actually increased my revenue. Why? Because I'm working on the right things instead of all the things. Because I'm implementing what I learn instead of just consuming. Because I'm making strategic decisions from a clear headspace instead of reactive decisions from overwhelm.
Reduced Anxiety: The constant mental juggling of endless tasks creates chronic stress. When you know all your admin is contained to specific days, when you trust that your learning has dedicated implementation time, when you have regular nervous system breaks - your baseline anxiety drops significantly.
Increased Confidence: When you consistently follow through on commitments to yourself (like taking these three days), you build self-trust. When you see tangible results from your Implement Days, you feel more capable. When you prove to yourself that your business can run without you being always-on, you feel more secure.
These aren't just nice side effects - they're business superpowers. A calm, creative, confident entrepreneur who makes good decisions and maintains strong relationships will always outperform a frazzled, reactive one.
Cycle Syncing: Why Timing Matters
Now, I mentioned that I cycle sync these days, and I want to explain why this matters - not just for women, but for anyone who wants to work WITH their natural rhythms instead of against them.
For Women Who Menstruate:
Our hormones create natural energy cycles throughout the month. Fighting against these cycles is exhausting. Working with them is like having a superpower.
Admin Days - Luteal Phase (Days 15-28): This is when your estrogen drops and you naturally want to organize, plan, and tie up loose ends. Your brain is literally wired for detailed, administrative work during this phase. I schedule my Admin Days during late luteal phase because I actually ENJOY organizing and planning during this time.
Implement Days - Follicular Phase (Days 1-14): Right after ovulation but before your energy drops, you're in learning and growth mode. Your brain is primed for taking in new information and turning it into action. This is when I do my deep learning and implementation.
Digital Detox Days - Menstrual Phase (Days 1-5): During menstruation, your hormone levels are at their lowest, and your brain is most introspective. This is your natural time for reflection, rest, and gaining perspective. Fighting this by trying to be productive often backfires.
For Everyone Else:
Even if you don't menstruate, you still have natural rhythms. Pay attention to:
What days of the week you naturally have more energy
What times of the month you feel more social vs. more introspective
Your seasonal energy patterns
Your personal ultradian rhythms (90-120 minute cycles throughout the day)
The key is to notice your patterns and work with them instead of against them.
How to Find Your Rhythm: Track your energy for one month. Note when you feel most focused, most creative, most social, most introspective. Then align your three days with these natural patterns.
The Energy Audit: Before implementing, do this: For one week, track your energy levels every two hours on a scale of 1-10. Also track what you're doing and how it feels. You'll start to see patterns of when certain types of work feel energizing vs. draining.
Then use this data to time your three days for maximum effectiveness and minimum resistance.
Your Implementation
You don't have to copy my exact structure. But I challenge you to try this:
Choose your three days - spread them throughout the month
Start with just one - pick the day that calls to you most
Commit to the experiment - try it for three months and notice how you feel
Remember: This isn't about being "ahead" of anyone. This is about creating space for yourself to expand, to breathe, to be human.
The goal isn't to optimize your life into a productivity machine. The goal is to create a life that feels expansive, aligned, and deeply satisfying.
Because at the end of the day, that's what actually matters.
I'm Bonnie Wicks, this is Brand. Business. Becoming., and I'll see you next Tuesday.
Ready to rise?