In this episode, Chris Maffeo spoke to Ilias Mastrogiannis, host of Distillery Nation and founder of the Mastrogiannis Distillery and Winery.
They spoke about the importance for brands to build demand and trust by educating consumers about the category and drinking occasion rather than just talking about their brand. They also suggest that brands offer something unique to stand out without overcomplicating things by creating a product just for geeks. In the end, Ilias asked Chris questions to help listeners understand better who he is and what he does.
I hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it.
About the Host: Ilias Mastrogiannis
About the Interviewee: Chris Maffeo
The MAFFEO DRINKS Podcast is a leading drinks industry podcast delivering frontline insights for drinks leadership.
For founders, directors, distributor MDs, and hospitality leaders navigating the tension between bottom-up reality and top-down expectations.
20+ years building brands across 30+ markets. Each episode features drinks builders: founders, distributors, commercial directors, sharing how the drinks industry actually works. Not the conference version. Honest conversations.
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