The Few Will Hunt Show

Did Few Will Hunt have core values from day one? Nope. Surprised? In this episode, Joey and Drew break down FWH’s 4 company core values and the process that birthed them. They also each discuss their personal core values that they live each day to stay efficient, effective, and energetic.

The official podcast of Few Will Hunt, the world’s largest community of hard workers and 100% Made in the USA apparel brand. Family-owned and operated and headquartered in Philadelphia. We’re on a mission to restore the dignity of hard work and help others live The Rules of The Few to strengthen ourselves and strengthen society. No entitlement or excuses are allowed here.

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Creators & Guests

Host
Drew Beech
Drew Beech is an entrepreneur and cofounder of Few Will Hunt. He spent several years in the sales and marketing industry, grossing over several million dollars in sales. But his love for the entrepreneurial journey and desire to escape the rate race started with his personal training business in college. Today, Drew leads the Few Will Hunt community alongside his cousin and cofounder, Joey in their mission to restore the dignity of hard work through the highest-quality American-made apparel.
Host
Joey Bowen
Joey Bowen is co-founder of Few Will Hunt.

What is The Few Will Hunt Show?

The official podcast of Few Will Hunt, the world’s largest community of hard workers and 100% Made in the USA apparel brand. We’re on a mission to restore the dignity of hard work and help others live The Rules of The Few to strengthen ourselves and strengthen society. No entitlement or excuses are allowed here.

Drew Beech:

As you're doing all this work, hard work, things can get hard and it sounds like you feel like giving up or or just complaining about your situation, but someone will always take your problems. Like, there is someone out there that would kill to be in your situation. Yeah. Welcome to the Fuel Hunt Show.

Joey Rosen:

What's going on, Eagles? I'm Joey. This is the Fuel Hunt Show. I'm here with Drew, my cousin and cofounder. How are you feeling?

Drew Beech:

Quite honestly, I'm I'm upset today.

Joey Rosen:

Because I don't know if

Drew Beech:

I was scared of that. That we were doing upgraded casual elevated casual.

Joey Rosen:

You know elevated casual is, like, kinda my thing.

Drew Beech:

Oh, yeah. Clearly. I mean, you're all blacked out there. Look what you're ready for, like,

Joey Rosen:

a Pikachu shoot. Black is also my thing. Yeah. You know what I mean? I will say, like, my soul, but that's not true.

Drew Beech:

I will dress differently if I knew you were gonna bring this energy today.

Joey Rosen:

Yeah. Well, I I what what happened was what had happened was I was watching, some of our previous episodes, and I thought I looked kinda like a crumb.

Drew Beech:

I told you, shorts was not in the mood all the time.

Joey Rosen:

Yeah. But I wear shorts I wear shorts year round. Dude, it's it's yesterday, we got some snow in Philly. Right? 3 inches, 4 inches, something like that.

Joey Rosen:

Today, it's nothing but ice. Both days, boom, shorts on.

Drew Beech:

Mhmm.

Joey Rosen:

And I was shoveling in the shorts, which is, like, in my neighborhood, I feel like people drive by just to see.

Drew Beech:

Yeah. And that does does that make you it makes you harder, I think.

Joey Rosen:

No. But I did stop at Royal Farms this morning. Shout out Royal Farms. They're not sponsored by the show yet, but, they're around the corner. I stopped at Royal Farms, and I picked up a case of water.

Drew Beech:

Okay.

Joey Rosen:

And I go through the self checkout. Right?

Drew Beech:

Mhmm.

Joey Rosen:

And there's a guy who's monitoring the self checkout lanes. You know what I mean? He's not checking the ads. He's just monitoring and make sure everything goes well in case the alarm goes off. Yeah.

Joey Rosen:

Yeah. You know what I mean? Yeah. And I feel him staring at me. You ever feel somebody just staring at you?

Joey Rosen:

So I feel him staring at me, and I'm like, this ain't gonna be good. I don't know. Maybe I I don't know. Yeah. You know?

Joey Rosen:

And he said to me, you have to be a bad m f'er to be wearing shorts right now. And I said, look, I appreciate that compliment.

Drew Beech:

So I'm gonna tell that to you.

Joey Rosen:

The guy reforms.

Drew Beech:

I never give it.

Joey Rosen:

He said, you must be a bad motherfucker. I said, I appreciate that compliment. I said, but I'll tell you, I'm just consistent. I wear con I consistently wear shorts year round, and that's just who I am.

Drew Beech:

You know what's funny? I mean, we could we're not even started the show yet, but everyone says, like, oh, like, put a jacket on and catch a cold. Right? Like, they tell and Parker's, like, full Parker's done the ice baths. He's, like, does not fear the cold.

Drew Beech:

He goes up plays outside with, like, basically no shirt on in the winter. So he insisted on wearing shorts to school one day, and we had a note him that we're like, it was like, please dress your kid properly for Old conditioning. Yeah.

Joey Rosen:

Low cold exposure is good for

Drew Beech:

society, dude.

Joey Rosen:

Cold exposure is good for

Drew Beech:

trying to get the cold shock proteins. Yeah.

Joey Rosen:

Everly is the, Everly is the same way. She never wants to wear a jacket. She went out in the backyard yesterday and played in the snow a bit, and, you know, didn't want gloves, didn't want a jacket on. And I'm like, fuck yeah. Yeah.

Joey Rosen:

You know what I mean? That cold exposure is good for you. See when I was when I was growing up I was ahead of the curve. Right? I was walking to school mad early.

Joey Rosen:

I was walking to school like, dude, I had to be 8 years old walking to school by myself. It's a

Drew Beech:

little bit dangerous.

Joey Rosen:

But then

Drew Beech:

Some might say.

Joey Rosen:

But then I

Drew Beech:

have heard this on this one podcast. This girl this lady, like, she, like, let her kid, like, take, like she dropped off the middle of New York City

Joey Rosen:

Yeah.

Drew Beech:

And then was, like, get home. Oh, brother. 12 years old.

Joey Rosen:

We we could go into a whole

Drew Beech:

TV show. Like a

Joey Rosen:

In Japan

Drew Beech:

Yeah.

Joey Rosen:

There's actually a television show where they send, like, 4 year olds out on missions. Like, you know, to the grocery store or wherever, pick up a thing. Here's the money. Dude, they got across, like, 4 lane highways. Like, wow, shit.

Joey Rosen:

So I I support that fully, but when I was growing up, I was walking to school, man, earlier. I was probably, like, 8 years old, and I didn't have, like, the cool starter jackets. Like, my parents were working hard to get that for us, but there was a period of time where, like, I was wearing jackets that were not cool.

Drew Beech:

Yeah. So

Joey Rosen:

what I used to do when I got around the corner, took my jacket off, stuffed it in my school bag because I don't wanna get my ass beat on the way to school for not having a cool jacket. Right? So I think I was ahead of the curve.

Drew Beech:

8 years old. You know?

Joey Rosen:

Well, maybe I was rocking too, but, I was ahead of the curve with cold exposure walking to school. Yeah. You know? So

Drew Beech:

Love the Benz.

Joey Rosen:

Alright. Well, we took a little bit of a turn. Yeah. Next time I'll let you know, like, if I'm gonna go elevated casual, I'll let you know. Actually, I'm gonna put you on notice now.

Joey Rosen:

It's elevated casual moving forward.

Drew Beech:

I got it. Yeah. It's elevated casual. I'll let the guest know.

Joey Rosen:

I'm gonna call up Aaron over at Commonwealth. I'm gonna let him know. No.

Drew Beech:

It'd be easier.

Joey Rosen:

Bro, we're gonna see you soon, because I I've got some elevated casual standards now to Yep. To uphold. So sorry. I mean, I think that as the episode we got some cool things to talk about today. So as the episode goes on, I think you're gonna forget about the elevated casual thing, and you you gotta come back to that pass out these.

Joey Rosen:

To that Drew that Drew Beach Energy.

Drew Beech:

You know what I mean?

Joey Rosen:

Alright. So, we are coming to, the Eagles live from Fuel Hunt HQ, the house of hard work. Right? The home of our community, the hub of our community, but also, the home of Fuel Hunt, the company. Everything goes down here.

Joey Rosen:

Right? You know, all the way from designs being sketched in my little corner of HQ over there by my desk, all the way to packing and fulfilling and getting the orders out the door, which Karen so Karen so diligently doing right now, just in earshot of us. We did a few episodes, previously, and we covered the rules of the few. And when we were doing that, I alluded to the fact that some of the rules of the few are in line with our company's core values. Fuel hunt the company.

Joey Rosen:

And, I got some feedback from community members. And they're like, hey. Are the rules of the few your core values as a company? Or are they different, and why? What are they?

Joey Rosen:

A lot of interest around that. So today, let's chop that up. You down?

Drew Beech:

Yeah. Let's do it.

Joey Rosen:

Okay. Alright. So, before we jump into what our core values are, let's start all the way at the beginning, of our journey. 2017, 2018, had we sat down and said, here are our core values as a community as an let's just keep it company focused, as an organization.

Drew Beech:

Do we understand, sir?

Joey Rosen:

Well, I would open and honest. Always.

Drew Beech:

We did not. We did not.

Joey Rosen:

We did not. We absolutely did not. We didn't we really didn't have them for many years. Now I can't say we didn't have them. We had them.

Joey Rosen:

They were unspoken, I think. Mhmm. Is I

Drew Beech:

feel like a lot the members of the few. Right? We live if you know you are 1 and you are meeting 1 that also thinks, acts, and lives the life we do, that that person typically lives by a code of ethics or pillars or, core values that embody one similar to yours.

Joey Rosen:

Yeah.

Drew Beech:

So I would say we had a lot in common and we're running our business as such.

Joey Rosen:

Yep. Exactly. I love how you mentioned, like in thought and like in action. Right? You said think and act like you do.

Joey Rosen:

That's one of my pet peeves nowadays. Everybody that says, oh, I'm building a community of like minded people. Mhmm. You know what I mean? And I'm like, well, we're like an action too.

Joey Rosen:

That's what really makes it a community, but, you know, I digress. So we hadn't we hadn't sat down and wrote them out, but they were unspoken. Shout out, to and this is where I'm going with it. Shout out to b, to Bedros, because when we partnered, there was one stipulation. Mhmm.

Joey Rosen:

We loved him. He loved us. Mhmm. We were, so, impressed and, had so much respect for everything that he's done in the world. He, at the time, had respect and admiration for us too, which is crazy to even think.

Joey Rosen:

But there was one stipulation on us partnering up, and that was that we had to run Fuel Hunt the company on EOS, the entrepreneurial operating system. Right? So, for the Eagles that are watching and listening, if you're not familiar with EOS, EOS is a, system, with which you can run a company. It was created by Gino Wickman, and, most notably, it's outlined in the book, Traction.

Drew Beech:

Mhmm.

Joey Rosen:

So b stipulation was like, look, you know, you guys are doing a great job, but you're still, like, shooting from the hip on a lot of stuff. We need to bring some structure into the the operations of the company, so, you have to install EOS. Install EOS. Right? The process.

Drew Beech:

Yeah.

Joey Rosen:

And in that process, our fearless leader and implementer in EOS, Brian

Drew Beech:

Mhmm.

Joey Rosen:

Shout out Brian, is an absolute ninja. That's how he would want us to describe the right ninja, probably.

Drew Beech:

Ninja in the sense is behind the scene. You're not gonna find him on Instagram. You know? I think he's a he's

Joey Rosen:

He's a killer, man.

Drew Beech:

He is a killer. Hustle in the dark.

Joey Rosen:

Yeah. Yeah.

Drew Beech:

In the shadows.

Joey Rosen:

Yeah. So excuse me. So, shout out Brian. One of the exercises when we installed EOS is to solidify our core values. So that's when we actually sat down and wrote them down.

Joey Rosen:

Right?

Drew Beech:

It was like a full day.

Joey Rosen:

It was a full day.

Drew Beech:

Deliberating on Mhmm. What values truly embody and describe our mission in our company.

Joey Rosen:

Yep. And if you recall, right, so we're we're going back a few years now. If you recall, also, we came up with just a first draft that day and then we iterated on it. Mhmm. I think at the next,

Drew Beech:

It might have been a 2 day

Joey Rosen:

that time. Yeah. Maybe at the next quarterly then we actually said okay, like, you know, we signed in blood on them. Right?

Drew Beech:

I still love them too. I've never I never, think twice until I would have loved to have added or subtracted this. I think as they stand right now, they're solid.

Joey Rosen:

That's a great that is that's a great point, man. That is a, that is a great point. And they've informed not only how we operate the company, but they also inform the rules of the few Mhmm. To a degree. Now there are 11 rules of the few.

Joey Rosen:

There are 4 core values of few will haunt the company. Mhmm. So there's a difference in in, in quantity. But, I would argue that they're all intertwined. You know, even though there's that imbalance in quantity, they're all intertwined.

Joey Rosen:

Have you let me ask you a question before before we get into what they actually are. Have you, and you don't have to name names. Have you witnessed or been a part of organizations that have poorly executed the core value exercise?

Drew Beech:

It's a great question. Mhmm. Yes. And we should preface that you you don't we don't talk about these questions beforehand. Like, do you cut the

Joey Rosen:

No. I'm put fully putting you on the spot because, I know you can handle it, and I love to

Drew Beech:

challenge you. It's funny that you asked that question because organizations I've been a part of and witnessed firsthand, everyone has, core values. They love that's a it's like a a trigger words in business nowadays. Right? Like,

Joey Rosen:

every Yeah.

Drew Beech:

Buzzword. Yeah. Yeah. Yeah. So there's always, this one core value that I feel like everyone uses.

Drew Beech:

And this is just a a fun fact, integrity. Like, everyone's just like, we have integrity. Like, every like, if you're doing business, you should I should hope you have integrity, like, and that, like, shouldn't really describe your your core values as a company. So everyone loves to have core values nowadays, but I feel as though it's like throwing a ping pong table in the break room and saying you have culture. Right?

Drew Beech:

Like, that's that's what the equivalent of core values are nowadays.

Joey Rosen:

Yep. Yeah. I would agree. You hit the nail on the head. The I think that organizations do their best, but you have to have somebody special at the helm, or you have to have really great guidance from somebody that's been there before, which, let's be honest, like most entrepreneurs, they're just, like, figuring it the fuck out like FIFO on a daily basis.

Drew Beech:

Yeah. Yeah.

Joey Rosen:

So you have to have somebody really you have to have somebody at the helm that has been there before and knows the importance of them and how they can really guide you to greatness

Drew Beech:

Yeah.

Joey Rosen:

To do it right. But you hit the nail on the head. The the the poorly executed versions, again, not by fault, but just how it happens. Integrity, courage, respect.

Drew Beech:

Mhmm.

Joey Rosen:

You know? And then you see, they get hung in the conference room and it's a guy on the top

Drew Beech:

of the mountain. Yep.

Joey Rosen:

And it says integrity, and he's looking out over the

Drew Beech:

Same stock photos.

Joey Rosen:

The mountain peaks and shit. Yeah. All same stock photos. Like, so, when we went through our exercise, that was kind of going through my mind.

Drew Beech:

Yeah.

Joey Rosen:

And I think that's why we put so and obviously, the guidance of b and Brian, but and Di was there too, I believe for, for that, today. With their guidance and what I already had in my mind, I think that's and you had in your mind, I think that's why we spent so much time on it

Drew Beech:

to make sure that they're tight. These are, like, the anti core values.

Joey Rosen:

Yeah. Like, if any of these core values feel like what I would see in a calendar at Hallmark, like, we fucked up.

Drew Beech:

I agree.

Joey Rosen:

You you know what I mean? Yeah. Like, we fucked up. So, core values. Let's let's let's, name them.

Joey Rosen:

We'll tack on 1 by 1. Then I wanna do something different at the end of the episode. Maybe we'll talk about the core values that we have as individuals and, how it's also important to have those values and even vision, in your personal life just as in your professional life. Sound good?

Drew Beech:

Yeah. Let's do it.

Joey Rosen:

So first core value, this shouldn't surprise the few. The Eagles that are watching and listening. 1st core value of fuel hunt the company, we give first. Right? And in the rules of the few, it shows up as to get give.

Joey Rosen:

For us, you know, it's coming from a place of, a a we place we give first.

Drew Beech:

Mhmm.

Joey Rosen:

We have been true to that core value and really action since day 1. Always. And when we talked about in the rules of the few episode, we mentioned that it's one of the reasons, could be the greatest reason

Drew Beech:

Mhmm.

Joey Rosen:

That we are where we're at today as a as a counter movement, as a community, as a company. Mhmm. You agree?

Drew Beech:

I agree. Every successful person I know personally is a giver by nature. Is giving more value than they take from anyone.

Joey Rosen:

Yep. And that giving is with, would you say, pure intention? Always. Pure heart, pure intention. So there's never any, inclination or there's ever any expectation with the giving?

Drew Beech:

Oh, it's I forget where I read this, but it was like it might have been in the book The Go Giver. You ever hear that book?

Joey Rosen:

You recommended that to me because I believe someone had recommended it to you maybe from Fit 8 or something.

Drew Beech:

My old boss is actually Andy Langston. Oh, Andy did. Great guy. Great guy. Yeah.

Drew Beech:

Yeah. Learned a lot.

Joey Rosen:

Yep. Shout out

Drew Beech:

to Andy. Sorry. Shout out to Andy.

Joey Rosen:

I didn't know Andy recommended that too.

Drew Beech:

He actually gave it to me to read, so it was a gift. Yeah.

Joey Rosen:

Give. Yep. Look at that.

Drew Beech:

In that book, it this was like, you should try and give yourself broke. Like, you should give so much that you're like, holy fuck. Like, I don't know if I can afford to continue to give anymore. And that's when you know you're giving enough. Yeah.

Drew Beech:

Like and that was like I mean, it's a direct quote, but that was essentially what he said.

Joey Rosen:

Yeah. That's the an excellent rule of thumb.

Drew Beech:

Oh, yeah.

Joey Rosen:

And in being completely transparent, we've we've done that here.

Drew Beech:

Yeah. Yeah. Yep.

Joey Rosen:

When, I'll I'll never forget right over, you know, up against the windows there in the front of HQ. When MG first ran the numbers Mhmm. On the amount of gear that we were giving away Mhmm. Literally giving away, on a monthly basis, and we saw that, we were shocked.

Drew Beech:

Sticker shocked.

Joey Rosen:

Yeah. We were sticker shocked. I was kinda proud of it. Yeah. Tiptoe and Dre.

Joey Rosen:

Because it it was really fulfilling the core value, but at the same time, sticker shocked. You're talking about 5 figures

Drew Beech:

Yeah.

Joey Rosen:

A month Yeah. Yeah. In in, in gear that we were that we were giving out for various, for various reasons. And we still give hard. Mhmm.

Joey Rosen:

We still give hard today.

Drew Beech:

But what's managed improve what's what's measured is managed. Right?

Joey Rosen:

So Peter Drucker. We keep

Drew Beech:

an eye on it.

Joey Rosen:

OG.

Drew Beech:

I actually read that in, Chris Werkowski's book last night.

Joey Rosen:

Oh, really? Yeah. Oh, yes. Werkowski? Werkowski.

Joey Rosen:

Yeah.

Drew Beech:

Yeah. Yeah.

Joey Rosen:

Yeah. I've a call with him tomorrow. Shout out to Chris. Man, everybody's getting a shout out.

Drew Beech:

Yeah. Seriously.

Joey Rosen:

We have to start charging. Yeah. It's shit. Is that how this works? I've got you.

Drew Beech:

Yeah. We're like givers,

Joey Rosen:

so we don't understand how this works. No. I'm joking.

Drew Beech:

We'll send you the invoice.

Joey Rosen:

Yeah. Chris. So, that is actually that's a quote from the OG Peter Drucker. So if there's, like, 2 GOATs, you know my first GOAT. You know?

Joey Rosen:

Jim Rohn. Jim Rohn. Second would be Drucker. So, yeah, so I you know, it's no surprise that that's the first core value of of our company because that's just who we are people even before if you will hunt. And I'm not asking you to toot your own horn.

Joey Rosen:

I'm not going to toot my own horn, but we need to speak open and honest. We were we were givers in our lives way before that of our time, our talent, our treasure. You know? Whatever we had, we were givers.

Drew Beech:

Yeah.

Joey Rosen:

Yeah. How did that giving show up in your life pre fuel hunt?

Drew Beech:

I mean, I was just thinking back to the times when we first started getting close. Like, you, one of the early times, Parker, my son, was we're in the hospital for, like, 2 weeks with the accrupe, and you were the only ones to have sent, like, like, a big teddy bear and, like, suffer for him. Like, that was I was, like, I remember getting receiving them and, like, wow. This is really cool. Yeah.

Joey Rosen:

Thank you for telling the story about that.

Drew Beech:

Yeah. Yeah. Yeah. Yeah. And, I mean

Joey Rosen:

Can I reciprocate with a story about it? Yeah.

Drew Beech:

Yeah. Yeah. Yeah. Yeah. Yeah.

Drew Beech:

Yeah. Yeah. Yeah. Yeah. Yeah.

Drew Beech:

Yeah. Yeah. Yeah. Yeah. Yeah.

Drew Beech:

Yeah. Yeah. Yeah.

Joey Rosen:

One thing that you do do continually is bless me with little gifts, you know, whether it's a a journal or like a leather wallet or a key chain. You know, I I have that blue belt, you know, key chain, you know, I carry with me every day. Little gifts just to, again, not just give, but let me know or let the recipient know in this point at this point, it's me. But, let the recipient know that, like, you mean something to me in my life, which I think is is very important nowadays.

Drew Beech:

I'm big on the thoughtful gift, dude. Like like, I, and this is something you could take home and do with your family, but Amanda and I, for Christmas every year, it's like we set a limit, and it's not like like a big limit. It's a small like, but you have to get, like, a thoughtful gift within this range. And it's like could be 51 year, could be a 100, like but you need to put the thought into, like, buying one thing or one maybe 2.

Joey Rosen:

I love that.

Drew Beech:

That is just super thoughtful.

Joey Rosen:

I love that.

Drew Beech:

Because, like, we could go out and spend 500,000, like, on something that, like, we want, but do we really need it? And that's

Joey Rosen:

Yeah. Yeah. I agree. The most, or well, the recent, one of the recent thoughtful gifts that you gave me, that I have not shown up on Instagram with because you asked me not to is my, my, neck strap to my phone. So, Drew, Eagles, Drew gave me a device that I can wear around my neck, and I can mount my phone in it because I like to walk and talk.

Joey Rosen:

So when I'm on calls, I like to pace around HQ. And now I have, like a device. I don't have to hold the phone in front of me. I can just stick it on the Of course. And walk around.

Drew Beech:

I gotta be honest. If I see a picture show up on your Instagram of you do, like

Joey Rosen:

Listen. I, I'll be more I I am, attempting to be much more consistent on my personal Instagram. However, I will honor your, my promise to you.

Drew Beech:

I'm saying it's for you, not for for your it's for our company.

Joey Rosen:

I told you I'm in my Bruce Lee area. I do not. I look. You know?

Drew Beech:

All of our validity, it's a gotta might just stay on the train.

Joey Rosen:

Excuse me. Sorry. You got me choking over here. I yeah. I understand.

Joey Rosen:

I understand. I understand. But you know what? If I'm, if I'm on the phone, you'll never know.

Drew Beech:

Yeah. True.

Joey Rosen:

True. True. Know. I think it's it's gotta be BTS to make it to

Drew Beech:

the BTS.

Joey Rosen:

To the to the gram. Okay. So, that's first core value we get first. We'll spend a little time on that, and that's fitting because it's just who we are as people, and it's no surprise that that's who we are as company as well. Second, core value of fuel hunt, we do whatever it takes.

Joey Rosen:

Formerly, we work harder Mhmm. Transformed into we do whatever it takes because we really wanted to punch home the fact that there is no quitting. Mhmm. We will be relentlessly resourceful

Drew Beech:

Mhmm.

Joey Rosen:

At all times. Right? We will do whatever it takes. And I don't know if we're famous for it now, but, well, we spoke about, on a previous show about, you know, dying on the sword, coming home on our ship. Like, we will do whatever it takes to fulfill this mission of restoring the dignity of hard work.

Drew Beech:

Yeah.

Joey Rosen:

And, even if that requires, you know, untimely expiring Yeah. From my Yeah. From my point of view, like, I'm gonna die die fucking trying. Like, that's the way this is gonna go.

Drew Beech:

Untimely expiring.

Joey Rosen:

Yeah. I'm trying to to match my elevated casual outfit. I'm trying to, like, not curse

Drew Beech:

as much. Vocabulary. Yeah. Yeah.

Joey Rosen:

That's what I'm trying to do. I'm glad you picked that up. Yeah. Okay. So, second core value, if you will, hon.

Joey Rosen:

As entrepreneurs and all the entrepreneurs and the few that are listening understand this, this is a daily non negotiable as an entrepreneur. You know? Whether you're a sole proprietor, whether you you have a a medium sized organization, a global organization, day in and day out, you need to do whatever it takes. And sometimes that whatever it takes is pure survival. Yeah.

Joey Rosen:

You know what I mean? Run you know, doing whatever it takes to make sure that you don't run out of money before you run out of money Yeah. Type thing.

Drew Beech:

Yeah.

Joey Rosen:

Other times, it's simpler. Example today, when when Dane walked in, and the crew, they were setting up for the show. I'm pushing the broom around because there were some nails from building the rack. Yeah. And Dane's like, oh, I got you pushing a broom.

Joey Rosen:

I was like, man, I do it all. Like but really what it is is cleaning crew couldn't make it. We're on a budget. Yep. We have small family owned business.

Joey Rosen:

We can't have a cleaning crew here a

Drew Beech:

fucking week. Yep.

Joey Rosen:

So we're gonna do whatever it takes. And before we started the show, we're having guests at HQ today. I was in there cleaning the toilets. Like, sometimes it's that.

Drew Beech:

Yep.

Joey Rosen:

You know? Sometimes it's late night. Sometimes it's early mornings, pushing yourself creatively when you don't feel creative. Like, some more examples. I don't know.

Joey Rosen:

What do you got?

Drew Beech:

Well, when I was writing the stories for remember that, the story speech or whatever. And I remember the

Joey Rosen:

The story speech. What

Drew Beech:

The with EOS, we had that, we had to write stories

Joey Rosen:

for the Yeah. Yeah. Yeah. For Mirage. Yes.

Drew Beech:

The the story that came to mind that I wrote down was when, it was like a snowstorm in Philly, and my the warehouse was still in my basement. And Brianna, like and I was like, Brianna, you have to come. And our policy has always been in stock, ships next day, same day, or

Joey Rosen:

Mhmm.

Drew Beech:

One of 1 of the 2.

Joey Rosen:

Depending on when you were placed. Correct. Time to day.

Drew Beech:

And then Brianna drove to my house in the middle of a snowstorm on it. Like, I've and I didn't tell her, like, yeah. You need to get here and check these orders, but it and was it the most the sensible decision she made? No.

Joey Rosen:

But she did everything.

Drew Beech:

And she did and she drove the orders to USPS and UPS, and it was, like, literally, like, late at night too. It was, like, 11 PM or something. Like, it was crazy.

Joey Rosen:

Yeah. I think she went back to your house after that and didn't finish until, 2 AM or

Drew Beech:

something like that. Because I was it was very hard to organize the basement because we didn't have all the space.

Joey Rosen:

Yeah.

Drew Beech:

And I gone downstairs. I've been unhappy with the the, the way because how you do anything is how you do everything. Right? The way we keep our warehouses, the way we show up as a company and as leaders.

Joey Rosen:

Yep. So I

Drew Beech:

expressed my discontent discontent. Displeasure. Displeasure. Displeasure of the current state of affairs of the Yeah. The warehouse, AKA basement.

Drew Beech:

Yep. And, she like, Brianna always takes things personally like that. And so she was like, you know, I'm gonna get it done right now and came back and

Joey Rosen:

Yep.

Drew Beech:

Overhauled the warehouse and made sure we were or the basement and made sure we were, ready to go for the next day.

Joey Rosen:

So Yeah. Yeah. I mean, that's that is a a classic story of our origin as well as who Brianna is as a person as well. So I guess after she was done organizing, instead of having to climb 4 boxes to get something out of the top and hit her head on the ceiling, she had to climb 5 boxes.

Drew Beech:

Yeah. It's it's no. I think back to it, it's like I was just like literally like giving her an unachievable take. Like, that would

Joey Rosen:

But but how did she take it? Not that way. No. No. Because she this was pre

Drew Beech:

Yeah.

Joey Rosen:

Formed core values

Drew Beech:

Yep.

Joey Rosen:

And she was still living them. They were unspoken, but she was living

Drew Beech:

She was doing whatever it took whatever it took at all times

Joey Rosen:

to Nothing is impossible. Exactly. Yep. Yep. Yeah.

Joey Rosen:

Great story. And we're gonna leave it at that. Yes. And we'll move on to the next one because I don't think we can do much better than than, a story for that core value.

Drew Beech:

I hope I have more to follow-up the the 2.

Joey Rosen:

I'm sure.

Drew Beech:

I'm sure. Yeah. I'm sure.

Joey Rosen:

Alright. 3rd core value of Fuel Hunt Company, we bring the few energy. So, again, this is a this has a hard tie to the to the rules of the few.

Drew Beech:

Mhmm.

Joey Rosen:

Right? And the few energy for, I'm sure, pretty much all the Eagles that are watching and listening know. But the the few that are new to the community that do not know what the few energy is, that is a mixture. It's a mixture of grit, gratitude, and what we call go. Mhmm.

Joey Rosen:

Go in capital letters, g o, which means get shit done.

Drew Beech:

Mhmm.

Joey Rosen:

Right? So we bring the few energy is a core value, here. Not just a core value for us, but for me personally, and I'm sure you too, it is a daily way of life.

Drew Beech:

Mhmm.

Joey Rosen:

It's a daily way of life for me. Grit, you know, do something hard

Drew Beech:

Mhmm.

Joey Rosen:

Every day that makes you just a little grittier, a little harder to kill. Right? Gratitude, do something every day that helps you, raise your level of gratitude for your blessings and your challenges, and then go. Like, literally, just get shit done. Like, have a plan for your day and ruthlessly execute it.

Joey Rosen:

So it's it's way more than a core value. It's it's a it's a north star for us on a daily basis, how we live. Mhmm.

Drew Beech:

I do believe that your energy is everything. Right? So you have to approach everything with a can do attitude. Right? That's the go the go portion.

Joey Rosen:

Yep.

Drew Beech:

Wake up I like to put gratitude first personally because I feel like the first thing you should do when you wake up in the morning is just be thankful that you're here. Right? Because you beat the odds that day you woke up. The roof of your head and your family that loves you, like, you're winning. Right?

Drew Beech:

You're in the game. Mhmm. I love that. Grit. Do hard things.

Drew Beech:

Right? Yep. Can't say better than that. So

Joey Rosen:

Yeah. Make make yourself just a little bit scrappier every day.

Drew Beech:

Yep. You gotta approach everything positivity. Right? You can't be coming into HQ, like, head down,

Joey Rosen:

just feeling

Drew Beech:

feeling sorry for yourself. Right? Because

Joey Rosen:

Even if it's a day where, you know, we already got kicked in the nuts or we got kicked in the nuts the day before, you still gotta come in with your head high ready to attack. Yeah.

Drew Beech:

The way I look at it, it's like the people that win are the people that take the hardship they're dealt and just overcome. Right? Like like, like, we're all gonna deal with hardship on a daily basis. You just have to keep keep grinding. Like

Joey Rosen:

Reframe and run. Like, that's the way I look at it. Like, whatever if it's if something let's face it. You know, we we like to say things happen for us. But, you know, there are days where in your mind, you're like, man, this shit's happening to me.

Drew Beech:

Yeah.

Joey Rosen:

You know? I'm getting fucked up every which way. Somebody's, you know, kicking me while I'm down, where I got punched in the face. You know what I mean?

Drew Beech:

Yep.

Joey Rosen:

You have to reframe all those things and find the opportunity in them and then just run towards that opportunity. You know? Reframe and run, man. Reframe and run. So that that is probably one of my favorite, I think.

Drew Beech:

Yeah.

Joey Rosen:

Rules of the few and core value for for us here, at HQ.

Drew Beech:

Positive vibes only.

Joey Rosen:

Yeah. Well, you know, I got my positive realism thing that I tap. You know. Or

Drew Beech:

your your old attack mode? Yeah.

Joey Rosen:

Yeah. My old my old attack mode. I'm I'm a, look, I'll be the first to say it. I'm a crazy creature. Yes.

Joey Rosen:

You know? And did you know fully what you were getting into, when we started this ride? Fully. Maybe not.

Drew Beech:

Fully. No.

Joey Rosen:

I mean No. Maybe not. It's cool. It's all good. Yeah.

Joey Rosen:

Yeah. I like to keep some surprises on my sleeve. Keep everybody on their toes.

Drew Beech:

Yeah. Likewise. Likewise.

Joey Rosen:

It's like these chairs. We didn't even mention. Yeah.

Drew Beech:

Yeah. Yeah. You know what I mean?

Joey Rosen:

Keeping everybody on our toes. We got upgrade

Drew Beech:

Oh, yeah. Thanks, Dane.

Joey Rosen:

From Shoemaker. Thank you, Dane and team. Keep everybody on their toes. You know what I mean?

Drew Beech:

I

Joey Rosen:

keep keep a few tricks up my sleeve. Alright. Last but not least, last core value of fuel on the company, an homage.

Drew Beech:

Homage.

Joey Rosen:

A hat tip, a sign of respect, a sign of gratitude to Bedros.

Drew Beech:

Uncle b.

Joey Rosen:

Yeah. Yep. Our our friend, mentor, partner, Sherpa. I mean, you call many, many things. A a sign of gratitude to him when we were going through this exercise.

Joey Rosen:

We wanted to take a page out of his book literally literally and figuratively Yeah. Out of man up and, out of his his life, that he's lived for our 4th and final core value, if you will, hon, and that is we never peak. So So what does that mean to you?

Drew Beech:

It goes back to a word we mentioned a few times on previous shows, but kaizen. Right? Like, every day better. Like, you wake up every day and you improve by 1%.

Joey Rosen:

Yep. Iterative and incremental improvement. Right?

Drew Beech:

Yep. Yeah. And just when you think you've made it or you're getting complacent. Right?

Joey Rosen:

Mhmm.

Drew Beech:

Some check the ego and get back on the attack.

Joey Rosen:

Yep. I agree. I agree. I mean, something similar to me. It is the the journey of growth, basically.

Joey Rosen:

Right? And that you never arrive. And behind mountains are more mountains. There's an African proverb. I'm probably gonna butcher it, but, I think that's actually it.

Joey Rosen:

I think it's behind mountains or more mountains.

Drew Beech:

Yeah.

Joey Rosen:

Right? And that's kind of the way that we've we've operated fuel hunt the company and the way we've grown fuel hunt the community.

Drew Beech:

Yeah.

Joey Rosen:

We've never reached a peak where we said, okay, we have the the most comfortable apparel in the game to get uncomfortable in. Okay. We did it. Alright. Let's lay off the gas and let's just let's sit on this peak and enjoy the view.

Joey Rosen:

We're always looking out and saying, you know, what's the next mountain that we're going to to climb? Let's start a private community with fuel on rise. Let's, have a nationwide tour growth and grappling this year, like, we're always looking for the next mountain peak. So in a way, when I hear this core value, I always think about the calendar, you know, of the guy standing on the mountain peak and he's looking out and it says, you know, vision or something. You know

Drew Beech:

what I mean?

Joey Rosen:

It's, like, terrible

Drew Beech:

Yeah.

Joey Rosen:

Hallmark calendar. I think of that, but I think of, like, us as a team on that mountain looking for the next one that we're gonna that we're gonna climb.

Drew Beech:

Love that.

Joey Rosen:

Alright. Before we tie up, so there are the 4 core values of Fuel Hunt the company. Before we tie up, let's talk a little bit about core values in your, personal life. If you have them, what they are. I would ask you, is it important to have core values to drive your personal life as you do in your professional life?

Joey Rosen:

You're probably gonna say yes, and everybody thinks that everybody expects that. So I'm gonna skip over that question. Do you have core values for your personal life? What are they? And how have you as you've lived them through your life, have you had the same feeling that you don't want to change them?

Joey Rosen:

As you said in the beginning of the show, like, with the the fuel hunt's core values as a company.

Drew Beech:

Right.

Joey Rosen:

There's a lot there.

Drew Beech:

On that.

Joey Rosen:

Yeah.

Drew Beech:

I have I have a story about I didn't have core values until a few years ago.

Joey Rosen:

Mhmm.

Drew Beech:

We were on our first flight to, meet beters and potentially strike a deal, but I thought to myself as most stoics do, modernist, like, about morbidity. Right? And I was like, this plane goes down right now. Like, how do I want my son and my wife to remember me? Right?

Drew Beech:

And, like, as I continue to raise this family and leave this family, what are some guiding principles? Like, I wasn't even thinking core values. I was like Mhmm. What are some things that I can always just be like, this is how we're living. So you know when you grow to be a man, that a decision if you're struggling with a decision, then you can think back to your court your family pillars and make that decision.

Drew Beech:

So I wanna I I wrote, like, a letter to him. I I actually posted that I wanna wanna read.

Joey Rosen:

Oh, man. You're gonna make me cry.

Drew Beech:

I might we might get a a message about dear Parker, work hard. Everything in life is earned, never given. If you want something, work for it. And no matter how hard you're working, you can always be working harder. So every day, wake up, get up, and work hard.

Drew Beech:

Chase dreams. Society will try and tell you that you can't no matter what what you wanna be. A doctor, a lawyer, an entrepreneur, chase it. Never wanna never let anyone tell you that you can't. Give first.

Drew Beech:

Show up with a giving hand. Give it to society. Give to your family and give to your friends. Life is abundant. Treat it as such.

Drew Beech:

Be strong. Society is weakening. We aren't. Be strong physically, mentally, and emotionally. Work on your body, work on your mind, and work on your emotions, And never quit.

Drew Beech:

Life hits fucking hard. It knocks us down. But no matter what, get up and keep moving forward.

Joey Rosen:

That's all that? Yeah. And I

Drew Beech:

was like, okay.

Joey Rosen:

It's good because if there are a couple more sentences, I

Drew Beech:

don't know.

Joey Rosen:

I was gonna hold it together, dude. Yeah. You know you know me? I'm a crier. Yeah.

Joey Rosen:

But I'm a I'm good for that. I'm good for crying on an episode or 2.

Drew Beech:

I thought I was gonna lose it there.

Joey Rosen:

However a great job, dude.

Drew Beech:

Yeah. But this

Joey Rosen:

way, I could not make it through that. Yeah. I would not. I'd be sobbing.

Drew Beech:

My, but there is one, like, that you asked, would I change them at all? There's one I would like to add, and, there's a Navy SEAL Travis Mannion that, was taken too soon in battle. And then his good friend, Brenda Mooney, had 3 pillars, but the one that stuck that stuck with me that I want to add is never complain. Mhmm. Because, like and I don't think I need to explain that.

Drew Beech:

But No. As you're doing all this work, hard work, things can get hard and it sounds like you feel like giving up or or just complaining about your situation, but someone will always take your problems. Like, there is someone out there that would kill to be in your situation.

Joey Rosen:

Yep.

Drew Beech:

And I just my son's in that phase where it's like, like, I don't wanna work out. I don't wanna do this. I don't want to take out the trash It's like like and that's where I wanna add never complaints.

Joey Rosen:

Yeah. Okay.

Drew Beech:

That's why.

Joey Rosen:

That's a good that's a good addition. Yeah. That's that's a good addition.

Drew Beech:

But how we implement them, like, got, like, a on Etsy, like, a thing made me hang hang around by the front door.

Joey Rosen:

Oh. So The whole letter or

Drew Beech:

just Nah. Just Beach Family Pills. Okay. Chase dreams, give first, be strong, never quit.

Joey Rosen:

You know, you know I suck at social media. I think you said you posted that before. Yeah. You on your personal?

Drew Beech:

It's like one of my first posts. Yeah.

Joey Rosen:

Okay. So I suck social media, so I probably missed it. I shouldn't speak about myself negatively. I don't spend much time on social media, so I miss a lot of things. You should post that letter on the on the fuel hunt account.

Joey Rosen:

Like a swipe like a swipe.

Drew Beech:

Yeah. Yeah.

Joey Rosen:

You know what I mean? Maybe when, you know, this

Drew Beech:

this episode tease.

Joey Rosen:

Airs, you know, as a as a story because I think it's absolutely beautiful. So he one up me. So, mine kinda sucks.

Drew Beech:

The turn on this one.

Joey Rosen:

Mine kinda sucks compared

Drew Beech:

to what you invested. It's usually the way the other way around.

Joey Rosen:

I mean, since I'm since I'm, like, typically, like, leading the conversation here, can I just end this now? Like, is that within my power to do?

Drew Beech:

Me with all beta casual.

Joey Rosen:

Yeah. I feel like you had, like, a sneak attack playing, dude, and I didn't know about it. I didn't know

Drew Beech:

about it, dude.

Joey Rosen:

Alright. Well, now we're gonna start planning these. We're we're talking about the content before we film, so I don't get one off. No. I'm joking.

Joey Rosen:

That was absolutely beautiful, and you should absolutely post it on the fuel hunt account. I wanna respect the fuse time. Like, I would really love to unpack that whole letter, and maybe we'll do that on another episode, actually. That would that would be that'd be great. Yeah.

Joey Rosen:

That'd be great. I will, give you my core values. I I hesitate to call them core values because they're more core choices. You know how I feel about choices, and I I I believe that your thoughts determine your choices. Your choices define your actions.

Joey Rosen:

Your actions design your life. Right? So choices are very important to me as they are you and the rest of the few. So I have 3 daily choices that I I make, that guide me towards growth. So the first is to love more than I loathe.

Joey Rosen:

So love more than I hate. I'm a words

Drew Beech:

guy. Yeah.

Joey Rosen:

So, you know, I sub and loathe because it's another l, but love more than you loathe. And for me, you know, that shows up quite simply, like, I don't watch the news anymore. You know why? Because when I watched it, they were just telling me who I needed to hate, who I needed to be angry at. It was not a choice that was serving my growth or the growth of my family or the growth of our community or our company.

Joey Rosen:

So, that's choice number 1. Love more than you loathe. Choice number 2 is embrace more than you escape. Right? So that's embrace the hardship.

Joey Rosen:

Don't escape it. You know? Most notably, that shows up in my life with now I've given up alcohol. I don't drink anymore. For the past 4 year, 3 years, probably since 2020, I have drank very little.

Joey Rosen:

But, this year, you know, I just had to come to Jesus with myself, and I was like even the handful of times that I drink now, it's always to escape stress, and it's always been that way. And it's led to like some of, like, you know, the most the worst decisions I've ever made as a person. So I'm like, why will I continue to use something that helps me escape when I should be embracing the the stress and the challenge and learning how to adapt and overcome, you know. Work

Drew Beech:

through it.

Joey Rosen:

Yep. I'm working through it. So that's the the second choice that I make. And then the third choice should not be a surprise to you, and that's create more than I consume. Right?

Joey Rosen:

I at my core, dude, like, I'm an artist. Like, I have to be making things on a daily basis. I actually get anxiety if I consume too much.

Drew Beech:

Yeah.

Joey Rosen:

And I don't know if that's, like, a common thing nowadays. Maybe maybe it is and people don't realize it, but for me I'm like acutely aware of the fact that if I am consuming too much and this is consumption, through my eyes and ears primarily, not my mouth. Right? So it's what I'm taking in, you know, television, social media Mhmm. Conversations in passing at the grocery store, like, whatever.

Joey Rosen:

Yeah. I it it makes me anxious. If if the ratio isn't right, I need to be creating designs for the community. I need to be writing emails to the community. You know, I need to be coming up with new challenges for the community, the few fest, you know, things like that.

Joey Rosen:

I need to be working with you and the team to create a very rich experience for every one of our community members. Like, that's what really fulfills me

Drew Beech:

100%.

Joey Rosen:

And sets me on a path towards growth. So those 3 daily choices, love more than you loathe, embrace more than you escape, and create more than you consume. They are my core values, if you will, my core choices on a daily basis, if you will.

Drew Beech:

I love it.

Joey Rosen:

Yeah. It

Drew Beech:

was so poetic, though.

Joey Rosen:

Thank you. Yeah. I, I feel like you're giving me that compliment because that letter was just like it was amazing, and I feel like you're like, yeah. Let me pick you up a little bit. I appreciate that.

Joey Rosen:

I really do. I really do. Alright. This episode was a little bit longer than, we wanted. We wanted to keep it, keep it short for the few, but I really enjoyed it.

Joey Rosen:

I think they did

Drew Beech:

a good episode. Yeah.

Joey Rosen:

Yeah. I really enjoyed

Drew Beech:

it. Yeah.

Joey Rosen:

We're getting better as we go, and, this episode was was special in a lot of ways. Okay. Anything else to add before we go?

Drew Beech:

No, sir. Nothing really. I think I let let it all out there.

Joey Rosen:

You did. You did. Yeah. Very vulnerable. You're vulnerable?

Drew Beech:

That that was a very vulnerable vulnerable episode.

Joey Rosen:

Listen. You kept it together during it too. I I I can't promise that I'm gonna be able to do that when I when I have to be vulnerable on some, on some episodes. So what we're gonna do

Drew Beech:

lost to, like, the first one, dude. That was I know.

Joey Rosen:

I know.

Drew Beech:

People, like they like that, though. It's like it's like in the movies. Like, someone's getting, like, emotional, like

Joey Rosen:

Yeah. Except, like, this is my this is real life for me on a daily basis. My emotion, my my I wear I don't wanna say I wear my heart on my sleeve. My emotions are very they're they're very prevalent, present in my life on a daily basis. It helps me create, actually.

Joey Rosen:

Yeah. Yeah. So especially in speaking, sometimes they come out. But, yeah. So, yeah.

Joey Rosen:

I'm gonna cry eventually. So what we'll do is we'll put box tissues here for the next episode just in case. That's what we'll add to the table. We got some Trulium. We got some waters, wider box tissues.

Joey Rosen:

Alright. Nothing else to add?

Drew Beech:

No, sir.

Joey Rosen:

Let's tie it up. You wanna sign off? You want me to sign off?

Drew Beech:

Yeah. Yeah.

Joey Rosen:

Showed me up last time, bro.

Drew Beech:

Stop. Stop.

Joey Rosen:

Alright. To all the Eagles out there, I wanna remind you of a few things. Always choose hard work over handouts. Always choose effort over entitlement. Remember, no one owns you.

Joey Rosen:

No one owes you. You're one of the few. Let's go.