Coming soon... the Growth In Reverse podcast!

Hitting 50k newsletter subscribers isn't easy. But the Growth In Reverse podcast reveals how newsletters are doing it. Chenell Basilio has spent the past 2+ years and thousands of hours reverse engineering how the biggest newsletter creators in the world have grown audiences of 50,000 to 1M subscribers—and beyond. Join Chenell and her cohost Dylan Redekop every week to learn the most effective and unique newsletter growth strategies, hear from other newsletter experts, and figure out how to turn your newsletter into a profitable business. Check out the newsletter of the same name at growthinreverse.com → 

What is Newsletter & Email Growth: Growth In Reverse?

Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money.

Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom, and other creator founders are building loyal audiences and turning subscribers into revenue. Learn how they attract traffic, increase conversions, boost retention, and scale without burning out.

Whether you're launching your first newsletter or refining your growth engine, Growth In Reverse gives you proven tactics you can use right away. From onboarding systems and referral programs to sponsorships and paid products, this podcast helps you grow faster and smarter. If you’re ready to stop guessing and start applying what works, tune in and learn how the best are building newsletters that last.

Chenell: 00:00

Hey. I'm Chenell.

Dylan: 00:01

And I'm Dylan.

Chenell: 00:01

And this is the Growth in Reverse podcast. These people do not want this information getting leaked, and he was out there just, like, sharing everything. Most people would probably not talk about that in public.

Dylan: 00:11

He had 5,000 subscribers signed up to a newsletter that had yet to be published.

Chenell: 00:14

She is just on another level with with that.

Eddie: 00:17

Man, I don't hear anybody talking about this or doing this. You are gonna burn yourself out that way. You know, if every time you share something, you gotta make something, you know. That's crazy.

Chenell: 00:26

That first issue went out to 4 people, and one of them was my own email address. So

Dylan: 00:30

From 4 to 40000 now.

Chenell: 00:32

If you're bored, your readers are gonna be bored, so have fun with it.

Dylan: 00:35

Word count does not matter. It's not something you should be worried about. It's basically, like, however many words it takes to say the thing you need to say.

Chenell: 00:42

On the forums, don't make it say, like, get weekly updates. Subscribe.

Dylan: 00:47

One of the ways that you can earn some, I would say, quote, unquote, easy revenue is