Marketing for Authors: Be Your Book's Marketing Hero

The finale. My old definition of quality creative, from years in advertising, was "fit for purpose and elicits an emotional response that yields action." AI changes the risk profile entirely, and over this series we walked through four things that matter now: specificity, a human point of view that survives the process, judgment instead of mere approval, and leverage that multiplies expertise instead of replacing it.

Here's where we land: quality creative, AI-assisted or not, is work that is fit for purpose, elicits an emotional response that yields action, and was developed by expanding a specific person's judgment rather than replacing it or their experience.

That's the standard we hold our work at Metamorphosis to, and the standard we built The Playbook to. If this series was useful, I'd love to hear what quality means in your work.

Listen to or watch the whole series: https://morph.link/quality-ai

What is Marketing for Authors: Be Your Book's Marketing Hero?

Marketing shouldn't cost $20K in strategy just to get started, or feel overwhelming because of miscalculated, miscalibrated, and templated plans. Join Jeremy Ryan, founder of The Playbook and Metamorphosis Agency, for straight talk about marketing for authors and their book launches that actually work. Each week: tactical tips, real case studies from bestselling and award-winning authors, and strategies you can implement today. Whether you're 12 months from launch or promoting your backlist, this is your shortcut to marketing clarity. New episodes every week.

This is the last post in my series
attempting to define quality in the age of
AI.

As I said in the first segment,

Since we all spend a lot of time
witnessing bad AI,

AI slop, my aim with this series is to
define what good AI should be.

Before I continue, if you haven't seen the
previous segments,

I suggest starting at the beginning and
then catching up.

Links are in the comments.

Okay, here's where we land. My old
definition from years ago at

a former marketing and advertising agency
was that quality creative output

is work that is fit for purpose and
elicits an emotional response that yields

action. And that held up for a long time
because the risk back then

was blandness or self indulgence.

As I said earlier, AI changes the risk
profile entirely.

So there are four new things that matter
now.

Number one, specificity instead of
genericness.

Two, a human point of view that survives
the process.

Three, judgment instead of mere approval.

And four, leverage that multiplies
expertise instead of replacing it.

So here's the updated definition.

Quality creative, AI assisted or not,

is work that is fit for purpose,

elicits an emotional response that yields
action,

and was developed by expanding a specific
person's judgment rather than replacing

it or their experience.

That's the new standard. We hold our work
at Metamorphosis,

my agency to it. We developed and
continuously refined The Playbook,

our product, to it. And it's the standard
of accountability I think we should

all be holding AI tools to, whether you're
an author,

a creative, a small business owner,

or running a nonprofit. Not, did AI make
this faster,

but did AI make this more specifically,

more honestly,

more like the person behind it.

If this series was useful, please tell me
in the comments what quality means

in your work and in your life.