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Organic discussions between cofounders in long meetings, while building the future.
we recently started also using inside
of the meeting, you can click on add
meeting notes and it has like this
template of key points in the meeting.
Demos.
Do you wanna actually
show what that looks like?
Sorry, I was editing the profile.
That's fine.
I'll show it what you asking.
Don't worry about it.
I've seen read AI before.
Oh, he hasn't before.
You haven't seen demo's,
meeting notes, stuff.
Stuff is good.
So I'll go into like meeting notes.
Click on here.
And then we only restart doing this.
So basically he'll put in all the
key moments as we're going along
and, just the stuff that comes out.
This is good for later.
And let's get some action items from here.
So when we get action items, we
actually then go assign them.
This goes into Google tasks, and
then once a week we go into our
Airtable, which is where we keep our
scrum and we drop those things in.
So this is all like nice, but the real
magic happens when we export the file.
We drop it into the script.
Okay.
And what I realize is that the most
useful Is anyone else on this meeting?
Yeah.
Oh, I am.
I'm here too.
I see.
I have another open, that's why.
Okay.
Nevermind.
I'm presenting screen.
Okay, good.
Good.
I realize that the most useful piece of
content, or the most flexible is audio.
The reason is audio can go backwards
into text and audio can go forwards
into video by layering the top.
Either something from Hagen or
something from I don't know,
just like filler content.
That's Jenny I generated or
just stuff from off of Canva.
You getting this Steve?
Yeah, I'm listening.
I'm getting lot of stuff helpful.
Sure.
So check this out.
So I go into the script and we
basically have like really well
organized folder structures here.
So I go into my workspace,
go into COE, and right now we
basically, okay, I'm talking about
that organized work structures.
Here's the meetings it's star and
here's the August 20, 25 meetings.
So I go into here the first thing
I do is I extract the audio so
that I'm just dealing with audio.
And then I will, I can
use a couple of things.
I can either use the AI tools to
make it automatically generate a
bunch of clips out of the audio.
Which we've done.
It's in the compositions.
And then I've also done this manually
where we just had this idea to pitch to
counselors, school counselors, in order
to get our product across to students.
So this basically triples,
it's, first of all, it's it new
form of content distribution.
Second of all also keeps us accountable.
We can listen to our own podcasts as we
go in the circle and spinning our wheels.
Like we come up with an idea, we
don't do it, and we remember it.
So it's also, first of all, it's
like day life of the founder.
So people can listen to this as as
content, but also helps us stay organized
and see the things that came across.
So we had basically multiple
fail safes, so we don't lose,
like just between me and you.
If we went back at, let's say
we had a company 22, right?
I dunno, it's 22, 23.
If we went back at 24, 25, we actually had
a transcript, a log of all the ideas we
had in the moment that just came to us.
We kinda just went back off of that.
That would be basically like 80% of
the structure of a company right there.
You can just jump into any time,
organize and get back to work.
Versus when you stop something,
you come back a year later, it's
like starting all over again.
Like you're relearning all this stuff.
Think of this not just for a
company, like a startup thing.
That's for any department
in a company, right?
You're working for BlackRock, you're
working for anywhere, and they
constantly lose a ton of knowledge.
A lot of individual team knowledge
gets lost when they fire people, when
they reorganize and they do this stuff.
This kind of is a fail safe against that.
But the main thing here, this
discussion is simply content.
So I, what I did was I went into
the full audio versions, four hours.
I picked out the last 13 minutes,
which I knew was a good topic.
And when you're reviewing this
the next day, or you have a
assistant do this for you, you
basically go through this content.
You're talking about the Chinese,
you're dealing with the Chinese.
These guys are masters
of game of perception.
So here, maybe I'll jump in here,
I'll click hold, shift this and I'll
talk about perception is everything.
Perception is everything
in in in in marketing.
And the Chinese have mastered it.
And what this does for me is that
afterwards, between the markers, I can
actually just pull out these different
pieces, add a new composition over
here, and then just copy paste it, or
just, cut it out and paste it in there.
Now I have, hand selected, let's
call it, from this four hour meeting.
I have 15 topics, 15 pieces of content.
You're basically creating 15 pieces of
content every single day doing this.
Now from there, from here,
basically we go into X Flow.
We have a.
Software called Transistor.
Go to here and it says Transistor.
Where the fuck is here?
Transistor.
So we have an account here.
It's 20 bucks a month, 14 days free.
And what this does for you is it
basically hosts your content, keeps
all the metadata, all the Met tags.
We go into Claude, we
copy paste the exact text.
We have a style that we use
a style guide from our brand.
Let's see where it is right here.
Use Style.
We have a potential catalyst and
consciousness catalyst, and we basically
ask it to write a description for
that audio podcast that we use there.
Then we have a brand cover image
in Canva that we upload for
that piece of content as well.
It's, yeah, this is it.
Pitching seaweed college mission
counselors, and then we basically, put all
this together and we have a podcast piece.
Okay?
All that is not.
Impressive.
All that is basically a very manual
process to get consistent audio
content out every single day.
The impressive part comes when you
basically have a massive library of
all this stuff and you either do this
yourself or you train or bring someone
on for a couple bucks an hour that is
then trained to take this library of, now
let's call it a thousand content pieces.
'cause if you get, let's say
10 to 15 a day, that's like
a thousand is a hundred days.
You use this for three months, you have
a thousand really decent content pieces.
You can then go and triage it yourself.
You can go and just drop 'em all into
an Airtable and then sort and rank how
effective you think it is, one to 10.
And then you basically pick out
the best ones and those are the
ones you give to your editor.
And then from there, like I said, you
go down, you go up, you pull out the
transcript, and then you use Claude
to regenerate into LinkedIn posts,
into long form content, into link the
articles or medium articles, et cetera.
On the other side, you have a video
editor who basically drops in the audio
and then layers on top of that audio.
You could be lazy and just do
one single image and upload it as
like a podcast with like streams.
You could do it as a audiogram in
the script, where it just has the
things popping up or the right way
to, this is where the audio guy the
video editor goes and pulls out stock.
Im images stock footage or generates
stuff with VO three in order to make a
pretty interesting video, faceless video.
So here's what I think would be a
content machine, a content engine.
If we were to take what I said so
far, which I think you followed, and
we were to put this on top of it, we
would basically replace for any company
you ever start, any product you ever
launch, any client you ever service,
this would replace, all marketing, or
at least all content marketing, and
I don't think it's been done before
and it's still a very sticky process.
There's no one that's gonna tell
you, Hey, just take this software,
click one button, or just follow
this process and you'll never have to
think or worry about marketing again.
No, no one has done that.
The closest I've seen someone doing that
is with Land Base, where they basically
do MA mass dms, mass direct marketing
with emails, and they basically sell that.
There's nothing like that for
content that's really actually
does it for you, and it does
it in a way where it's organic.
My belief is that organic marketing
isn't just free marketing.
Organic marketing needs to be stuff that
comes out organically where you say curse
words, you say inappropriate things,
and then afterwards you filter, decide
what you want to actually put out there.
So to me, that's organic marketing.
I think that's the most powerful
marketing, and every time I
start a company, I keep reminding
myself or do it any new project.
Or even like demo is spinning
off with a Duplicate Me project.
Remind him or remind myself like the
best content for any founder is founder
based content we spoke about last time.
Yeah, right?
See?
Yeah.
Yeah.
Where you're not even thinking
about making content, it's just
automatically getting done.
But day in the life, right?
So when you're collecting this with
Read ai and then from Read ai, you're
putting it over into the script, and
then from Descrip you're able to take
it in any direction you want to go.
Not any sync it up with your two.
So one is transistor, the
second is we'll drive.
That's it.
It's limited.
The third is YouTube.
But YouTube is limited because if I
upload to YouTube, it's much, much less
options of where it can go from there.
A Google Drive can send it to TikTok.
You send it anywhere.
If I send it to YouTube right
away, it's not as flexible.
It doesn't go to as many places as easily.
Okay.
So four hours is a lot of footage.
That's a lot of content.
Oh dude that's just our work session.
We just have a work session, four
hours and I go off tangent and yeah,
I, we get some good pieces from that.
Yeah.
I see.
So yeah, this is a very interesting
workflow and yeah, just a couple
of changes to this and it just
becomes more and more automated.
It's pretty modular already so let me
show you what, where I want this to go and
if we can help each other to build this.
So lemme show you sorry, this, use
my use my brand voice and it turned
into nonsense, the content alchemy
system, the sacred flow transformation.
You could just ignore that and
just focus on what's actually here.
So this we already covered, so live
conversation gets a recorded call.
There.
There are gems that we pick out every read
AI or we pick out of the script and we
have refined, we ref, we clean it up and
that's where we have the script hub and we
have infinite forms, meaning to say audio,
short, long audio, video, text, et cetera.
And that's the omnipresent impact.
Okay.
So here's the five levels.
Okay, bear with me.
And then essentially like demo is
I think it's gonna take us like how
much you say like months or, yeah.
Yeah, demo, it's gonna take months.
I said with Steve it's going
to, it's gonna be weeks.
If we do this together, it's
literally one week of work.
If we all collectively decide we're
gonna do one week and kind of, or
maybe like we do this asynchronously
over the couple of weeks and then
one week we decide in a month or two
from now Hey, we need to launch this.
We need to actually make this happen.
Then we do a week together
and we make it happen.
Take a look at it, see if you like
it, but, or if you wanna change stuff.
But this is the layout.
So the first thing you do is you capture
the conversation, you capture the content.
It really doesn't matter.
It doesn't have to read ai.
It could be recording on your cell phone.
This is just the most reliable
way to capture those like
breakthrough moments in the moment
without really thinking about it.
So it could be a zoom recording,
Google meet slash phone
recording podcast interview.
It doesn't really fucking matter.
You get the conversation
and this is the flow, right?
Recording ends, cloud
storage, AI processes it.
Then you can send it over to script
to transcribe and get highlights.
You get it.
The key moments and gems
extracted you have your content.
So this is called the read
AI intelligence layer.
So I'm okay if this is
more or less manual.
Here are things that can be
done with automation, I think
with NAN or whatever else.
Do you think this is something that you
can figure out to do with an automation?
This part, the tagging.
Yes.
That's just an LLM
summarizing your transcript.
And just so I understand this
indescript, are you just using
that to process audio or are you
syncing up video footage with it?
I'm not sure if you've mentioned that.
So Indescript what I'm, so I'll explain.
So if it's just in read ai,
then it's locked in, read ai
and all I have is a transcript.
When I pull into the script,
I can start editing it.
So if the script is my editing, yeah.
Okay.
So that's, you need the script
to edit the audio footage.
You're not using it for anything
else other than that though, right?
I am, I'm using it to, so first
of all, the edits are specific.
It's AI edits, so it's removing
filler words, it's removing word gaps.
It's adding studio sound,
studio quality to it.
Okay.
Yeah.
So I'll, you'll see that little bit later
of all the things that are being done.
Then it takes the video footage.
You can't download audio.
If I could just download audio, I
might not even use a script, but you
can't download audio from Read ai.
You can only download MP four.
So then I use the script
to extract the audio.
It's a one click and it duplicates as a
audio file, so I need it for that as well.
Yeah, I'm coming up with a lot of steps
I missed, so it makes into audio file.
Then it also has AI that generates clips
and highlight reels without me having
to go and do that, I still like to go
and do this marker system I showed you.
So I have a good idea
of what the gems were.
And then it also functions as a direct
link between this and transistor.
So if you look over here,
just live, I go to Transistor.
I already have a account and I signed in.
I click on export, opens up this window.
And it says, what episode is the show for?
Name of the title.
And then I click on import
and create draft episode.
Once I do that, it's going to process
and ask me to upload a cover photo.
It's gonna ask me to give a
description what platforms I want to
redistribute to, apple Music, iTunes,
Spotify, whatever, all that stuff.
So it's one published once distributed
everywhere type deal for the audios.
Yeah.
So Descrip is responsible
for all these functions.
So it's like a pretty big deal in
the sense that it already simplifies
the workflow, but still very manual.
That, that is the bottleneck
right now is the script.
So I was just trying to figure
out exactly what you were using it
for because bottleneck and magic.
What's that?
Bottleneck and magic.
Yeah.
It sounds like you're using it quite
a bit for audio processing and you,
it's interesting you're actually
taking like the real recording.
Remastering it and editing it versus
like just getting the text stripped out
of it and then summarizing that and just
generating it again later with some kind
of flown voice or something like that.
Because that was the other thing I was
thinking because if you did it that
way you wouldn't need to script as much
'cause you would just pulling and, but
you wouldn't have the original, there's
trade offs to it, but what I'm thinking,
just how do you get this into a a
scalable, robust, automated workflow?
And how I'm seeing it is you'd make
that workflow and either make.com
n eight N or you could
do relevance AI as well.
I think relevance AI could be probably
one of the, what never heard of right now.
Yeah.
I think that, yeah, like
what you were saying.
Yeah.
I can probably throw some
stuff together in like a.
Yeah, relevance, ai.
This one.
So basically, have you used
like the, yeah, you can go chat
with a AI agent creation tool.
A demo.
You should listen carefully.
This is why Steve is a genius.
This is why I told you
he's bear strategy to me.
He's like the way agent
thinking about this.
So go to the agent's
function and then screen.
So go to and you'll wanna
go over to try for free.
I think you have to make an account.
We can just show I have an account.
I can just show you my screen
sales note taker, capture every
details from your sales call.
You just call this a four hour sales call.
I can share my screen and show you how
to use these tools or how I use them.
I think it might let, see, I
got read AI here too, myself.
Paraphrase what you said to demo.
So basically I'm paraphrase
what you said to demo.
So what Steve said is, instead of
having the script as the bottleneck,
the process has all that to the audio.
You can basically extract the text, RTFF
or whatever the text file out of Read ai.
And an agent can do that.
So as soon as the call is done,
the agent goes into read ai, pulls
out all the texts that text already
can make all of the articles, all
the LinkedIn posts, all that stuff.
Then go log into your LinkedIn,
log into your Reddit on all those
platforms, and then every day upload
this new text every single day.
So the text is covered instantly.
Yeah.
And break.
So let's just try to make
this workflow right now.
Let's see how far I can get here.
Lemme share my screen.
Yes, please.
Allow, share this.
Share does have a sound like a web
hook upon like completion of the call.
That.
Yeah, that that's a good question.
Actually.
I'll answer in a second.
Lemme figure this out.
Which one?
So you want I'll answer it.
Okay.
If you wanna find that out
here, I'm gonna go here.
So here's what we can try to do.
Yeah.
That it support, it supports web hook.
Yeah.
So you can have that web hook
over into probably relevance ai.
So let's do this.
So I'm gonna make a new agent and
here's how you, how do I minimize this?
This is gonna be annoying,
I just put over there.
Okay.
So we're gonna describe the task.
So I got,
oh, wait.
Yeah.
So I.
Let's see, where do you wanna post it?
LinkedIn.
Twitter.
LinkedIn.
Twitter.
or x.com,
right?
LinkedIn, Twitter, Reddit.
Can I make Instagram
posts out of it too, like
medium
substack?
Okay.
So here's okay, so here's basically
what I'm gonna tell it to do.
So what I'm doing now is
it's, I just gave it a prompt.
So it's gonna create an AI agent and
it's over there in the little corner.
Right now I'm building the agent.
So this is the run function.
You can switch back and forth.
This is a lot like these
automated code editors.
So like in cursor you can chat
with it or you can actually
have it update your code base.
And this, you can chat with your AI agent.
What, just a lot.
I think it's just a lot.
Which platform?
Yeah.
It was, wait, this is
which you built, right?
This platform?
No.
I just used this platform.
It's one of the platforms I was going.
Yeah, because that looks pretty cool.
No, the watch.
I don't own the bank.
I just bank here.
Okay.
You want the agent to post
automatically makes humble
post.
So let's see what it can come up with.
Preparing your inventor.
So yeah, when you do the inventor,
that's when you speak to the AI agent
and then it pulls all the tools in
that it needs and then it'll walk you
through the login and sign in process.
And you'd be surprised what this
can just automatically create.
It's pretty powerful.
So lemme see if we can't
just make this workflow now.
I've never heard of it.
Is it did, is it, did you send me a link?
I sent you a link, yeah.
In in Slack.
I'll add that to somewhere.
Seems like a evolution of Nathan, right?
A what is it?
Evolution of n again.
Oh sure.
Kinda.
Okay.
So Posta social publisher
is the name of the AI agent.
So we're just gonna go ahead
and accept all the changes.
So here's what its job is.
So it's gonna take the transcript.
Oops.
Yeah, so I need to get a second monitor
'cause my screen's a little bit crowded.
And let me just plug this in.
Yeah.
So this is a little bit
more powerful than Naden.
Naden is a they don't have a lot
of automated tool builders, so you
have to manually go and create it.
And it's very clunky and cumbersome
where this is, as you see,
it's very heavily automated.
Yeah.
Actually, a asks you for IDs and secrets.
Wow.
That's it'll take you through
the sign in and logging process.
Okay, good.
Now I got my screen.
So let's go ahead and
connect our accounts.
So here's the client id da, user agent,
Reddit, username, secret password.
So yeah, you can see all the stuff
that it's asking for that agent decide.
Yeah, you can scroll through it, but,
so yeah, first thing it's gonna do is
summarize the text adjust tone format.
So whatever you want, generate the posts.
It's go LinkedIn.
This looks okay.
This looks okay.
I think for this step we
might need to add something.
Yeah, this is where you'd
connect all your accounts.
Lemme see what
I do.
Let's not take that right now.
So let's just not do that.
I'm gonna tell it.
I need a.
So what I'll do is it'll
come over here and update.
You see this?
Oh, I didn't see this
WebBook web hook.
Yeah, I still wanting me to log in,
so I don't have a Reddi account,
but you get the idea.
This is how I would go to build it.
Then your version history, so you
can roll it back if you need to.
You can pick your model,
but this is how you do it.
I'm locked out now, but
let's go over the run.
So here's the run.
So this is the agent.
So let's say I don't have an
audio clip that I can upload,
but maybe we can just record.
I can give you one.
Okay?
Sure.
Yeah.
So here's an audio clip recording.
I don't think this is actually
what I'm trying to do, but
let's just see what, okay.
You wanted to summarize.
You probably wanna give
it something longer.
I can send you something.
Yeah, exactly.
It's easy to talk to you.
However, I can process
auto files directly.
Transcripts, but should I send you some?
Yeah, if you wanna try.
Sure.
Yeah, I'll do some audio right now.
Also, I'd like to strip out a
lot of this stuff 'cause this
is already too complicated.
So what we'd want to do is where's my, oh
your WhatsApp.
Is that good?
Yeah, that's fine.
Okay.
What I wanna do actually
for this is to simplify it.
Here's one.
Oh yeah.
You go to Invent and that's
when you can chat with it.
So let's, I think it already
stripped it out to us.
Have nothing in here.
Yeah, let's start from scratch.
Wait,
sorry, I think it didn't
download anything.
Have anything.
I know it's summer now, but summer
is gonna be over and alright,
I sent you over the thing.
So I think to start with, we do something
simpler through Google Drive I can, yeah.
So you start with this
something simple, right?
So you take it from read AI and
then you see if you can just have
it cleaned up and then see if
you can get it to a Google Drive.
You can get it to a Google Drive.
Then you can do more editing and
then you build it one at a time.
Read AI test can export audio
only export videos, and texts.
Okay.
Okay.
We could run it through a script.
I could run, I could write a quick
Python script using UNK P to receive
an MP four and output an MP three.
That's not a problem.
Okay.
Yeah this, we'll just need requirements
and then logging into the accounts.
But this is what I'd recommend to do the
first like MVP prototype of this with, and
you can, it's really customizable and play
around with it a lot without having to get
bogged down in too much crazy automation.
And then if you built something that you'd
like on this, you can I think you can
export it and then build it elsewhere.
But relevance AI seems
to be one of the best.
So anyway, just wanna show you
that really quick, good tip.
Okay.
Interesting.
I'm just wondering how much, whether we
wanna have a fully automated system or
whether it's illogical to keep this as a,
even in the loop system because of some
of the folder structure that's included.
Should I show you the
rest of the cloud then?
Yeah, sure.
And I, for your question there, I
think that it's gotta be human in
the loop until, it's really difficult
to get these automations where you
want them doing what you want to do
and yeah, it's one step at a time.
Okay.
I wonder it's like it's gonna
take some serious effort to
like dial in what you want.
Yeah so there's, I looked into
read ai, there's a web hook to
send meeting notes and transcript,
but I don't know if there's a web
hook to send the audio itself.
You just want the transcript.
So that's what Steve was saying,
that if we have 11 lab Yeah we can
take the transcript and send it
over there and join the new voice.
It won't be my original voice.
It'll just be my words.
The issue with that is, is
that it's not cleaned up.
So lemme actually show you the clot again,
just so you kinda see I could write a
script to clean it up where it rec it
receives this web hook, it cleans it up.
I could look, I could use an LLM
to clean it up and shit, and remove
explicit words and then I could use
the 11 labs API and then I could send
it to the relevance where it receives
the full text, cleaned up and then it
could like, yeah we'll figure it out.
So I can handle the initial part
of the process basically from
the re AI to clean up the text.
And I'll do So relevance,
does it support like 11 laps?
Integration to to generate the voice?
Lemme find out.
This is really good.
For sure.
This is like we're, if if yeah if
it does not su support integration,
I could just just add in my Python
script to just generate with 11
labs, that'll also be not a problem.
And just send that audio off probably
to a up hook of trans to transistor
first where we publish the podcast.
And the video could be generated with
I, yeah, so relevance AI does support
11 labs, API for audio generation
in its tool building, so Oh, okay.
It supports just about everything
you can imagine that, that is
where you could wrangle everything.
You should be able to
orchestrate everything and Okay.
To answer your question earlier, yeah.
I think relevance AI is better than NAN,
especially 'cause the learning curve's
way less and there's some things that
are nice to do in end, but relevance is
gonna do everything you're gonna want
Okay.
So we'll probably start a doc, right?
For for everything.
Yeah, probably have a bad idea to, we
can actually just do these meetings like
once a week or something on Saturdays
for an hour or 40 minutes or 30 minutes.
And then we can just do the same
thing, have a meeting notes.
So I probably need to do
that, create a meeting notes,
just share it with everyone.
Let me do that super quick and
then go back and just share the
whole process so you can see end
to end, like with end all is well.
Yeah, if you share those notes with
me, then I can use that as like
an initial test phase to see how I
can run it through an automation,
see what I can come up with.
And then we do take meeting
notes, see how we got it.
Share this with GI Labs
or gillen labs@gmail.com
or, yeah.
Okay.
Oh, wait, yeah.
No, it's steve@gillenlabs.com.
Yeah, Steve Steve okay.
Gilian labs.com.
Yeah.
You just send me the the thing that's for
your link, that's your LinkedIn summary.
Yeah.
So after you take the 2000
description for your position, 2000
character description, position I
re redid, and then also the summary.
You should be more or less
done, you should be done.
And then we can just add awards
and projects that go along.
We'll show it later.
Okay.
Send me for review when you finish it
this is it, and then also just copy it and
just pin it to the top of our discussion
in WhatsApp so we all lose sight of it.
Okay.
Just shared.
And I'll just add this here.
I'll pin it to the top.
It's 30 days.
That's fine.
Cool.
So we have a thing.
All right.
So demos, if you can just
take down some notes.
See obviously you can add notes too.
I will.
Oh yeah.
Let me add notes to this meeting then.
Yep.
Okay, cool.
You guys can still see my screen I think.
No.
No.
Okay, great.
Awesome.
I'll just go through this the next like
seven minutes so you see the whole thing.
Yep.
Alright, go from there.
Okay, cool.
So this, we covered, you
saw the recording end.
So we have the layer one is
basically just pulling it out.
So that's what we tried doing
live and we understand what,
pull out the transcript probably.
So for gen extractions can be a separate
prompt, I guess you can say, or a separate
intelligence where we pull out profound
insights, practical framework, story
moments, global wisdom, teaching segments.
Obviously this will need a bit of,
trial and error testing, just right.
This will be different for everyone,
let's say we just have let's say in
a working production of this app, we
have 50 criteria and you choose which
ones are most important for you, right?
That you want it to do.
Level two is this is where we would
need some sort of organization.
So within the script so let's say
we go with the eye to the script.
So we're actually able to
have a folder structure.
So we have, year, month date, raw
imports, cleaned and platform cuts.
So this last one is probably what the
LLM, not the LM the relevance would
have to be able to do is give me
something I can hold it accountable for.
Not just ah, I just fucking
put that random shit.
It's okay, I need to be able to go in
and view and do safety checks to see what
was the YouTube long form that you did.
What was the shorts that you did,
what was the reels that you did?
What was the TikTok, et cetera that
you just, I can actually go and
view it and see like a log of my
content and log of the outfits and.
We can have audio tracks too.
That's definitely not a bad idea.
So that if I can actually go and
listen and spot check the audio and
be like, this is way too robotic.
I can't have this published
and ask it to retract or, yeah.
Okay, so the intelligent processing
workflows, this is everything that
essentially you have to then, if you're
not using a script, you have to then
make the LLM do this with a transcript.
So remove filler words, add studio sound.
That's automatic with 11.
Yeah.
And color Correct.
And there's no color, so it
doesn't really make any sense.
And also 11 labs.
I don't know how I'll perform in
podcast settings where two people talk.
So it'll have to like, detect speaker.
Speaker, yeah.
And then generate Steve, are you sure?
There's no way we can,
there's no way we can like.
There's no way to use the script as
the core here, because the script, I
think you're don't wanna come off of it.
I think it's gonna, it's gonna
bottleneck you and I think that, it's
good to, to have the human in the loop
stuff, but I get away from that too.
That's also gonna bottleneck you
a lot because listen you're, you
got other stuff to do than just
sitting and editing all that.
If this isn't automated fully and you just
don't even have to deal with it, and even
if it produces garbage then delete it.
Fuck, you got nothing to lose.
Okay.
Just shit out a bunch of stuff.
If it works.
And then delete the
stuff if it doesn't work.
Yeah.
But obviously don't, like you
should get it to be good enough and
then just let it run on autopilot.
So I think that I would get rid of the
script and then I would just use relevance
AI as your total orchestration layer so
you can go in there and edit the workflow.
You, you would import all your
accounts, like 11 labs, all your
file storage, all your criteria
for like how it's supposed to go.
And if you wanted to change anything
or monitor anything, you just log
into relevance and then you could
just chat with the agent to change
it up or to add or remove things.
I think relevance should have should
have a script integration because
the script operates on webhooks also.
Yeah.
Then it does, you can integrate
anything that has either a webhook or
any kind of API or anything like that.
So you might be able to
just keep the script then.
That would be great.
Yeah.
So that's worth some research.
And I see why you like script
because you're already doing
that in your workflow, but just
don't get too married to it.
But it's you might be able to keep
it, you might be able to keep it.
So I think I've given you enough
here with this tool to like.
Dig into some research.
I think you might have everything already.
And I think this may be weeks.
I don't think this is gonna be months.
I wouldn't hard code anything.
I already see how quickly
it can be set up, yeah.
But I wouldn't hard code anything.
I would definitely rely heavily on these
like automated tools to see what you can
prototype first and then if it's working,
then maybe writing your own Python script.
But you shouldn't be writing.
This should be pretty quick
to build and especially 'cause
it's gonna change a lot, okay.
Oh shit.
You should be able to make
this in I'm not kidding.
You should be able to make this
automated workflow that you're talking
about, get like a crappy proof of
concept that actually does work.
You can load this stuff in and
probably like maybe here it is.
So the.
So squad cast is basically the answer.
So instead of using the script, we
basically should be using squad cast
to do our calls and automatically
it so squad cast to do our calls.
What do you mean?
I'm gonna send you the link.
Try not to lose it.
I'll you just duplicate to
you in WhatsApp as well.
So you see it's important.
So I know for a fact someone's
already automated this and has
a really, I think you can almost
clone it like this workflow.
I haven't gone digging around for that,
but I see a lot of 'em all the time.
Okay.
I love the pace on, I use this because
if it can do really that'd be great.
So part of the workflow is that it,
it creates multi-format creation.
Optimizes the stuff
per, for each platform.
So either optimize audio if it's like a
podcast platform or, optimizes the image
size depending on the shorts or the longs.
Okay, so here's something
that's gonna screw you up is you
gotta pick one to start with.
Not the shorts not the long.
You gotta pick one output and then if
that you dialed in, then you can get
a new output and do that, I would pick
is I would just simply pick a, this
read AI exports as text or entire call.
Yep.
And then creates written content
out of that, and then automatically
uploads it every single day to
our WordPress blog, to our medium.
To to Twitter to LinkedIn articles,
and then breaks down the articles
into shorts as multiple Twitter
posts, multiple LinkedIn posts, and
multiple Reddit, blahs and quo blahs.
So I would just make this dominate
all written content and then
from there, see what's next.
I would say that would be like the
lowest hanging for the quickest place
to start something that actually
makes sense and can work right away.
Yeah.
'cause if you get the written content,
like you're saying, then from there you
can add on, okay, let's generate an audio
around this and then let's dial that in.
Now let's generate video with the audio.
Then you get more and more complex.
But you're right, if you've got
the written text, you've got it.
That's the hardest part.
Yeah.
Written text is so web hook,
straight from read AI easily.
That's right.
That's right.
So I think that's the place.
This is interesting.
Hey, this is really cool.
I think you're gonna get
something really cool from this.
I think so too.
And then you also, so you
helped us figure out relevance.
And also the second thing is you helped
us figure out that instead of using
Read ai, instead of using Google Meet,
read ai and the script, those three
could be replaced with one squad cast.
Because what Squad Cast does is
literally, it will, it'll take your
meeting, it will upload it to cloud and
then it will enable you to integrate it
with with APIs and web hooks to Yeah.
Squad has its own like A-P-I-S-D-K,
like it's serious as fuck.
Okay.
API.
Yeah.
So I think if you're thinking
of doing this for podcasting, of
doing this, like essentially for
meetings that you want recorded and
made into content, you run squad.
I wonder whether, how they're, they
do their pricing, is this just.
10 recording hours, 30 recording hours.
Is that it?
That's the answer.
50 a month.
50 a month, 40.
That's not enough hours for us.
Our meetings run for three, four hours.
What do we do that, I guess that's the
only issue is the limitation of hours.
If they does it cost them more money.
Why the fuck they they limit
you in hours per editor.
We just need to get more adders
then We think they more before we
do that, was there anything else
that you were presenting here
or are you all the way through?
No.
There's way more.
There's way more.
Keep going.
Let's not interrupt you again.
Okay.
So level three is the distribution
matrix and making it, I'm not
sure if NAN could actually crave
folders and organize like this.
This would be great.
That would be amazing.
This is super fucking worth it.
And Lisa, if we can do this with
text, run the whole system, just
with text, that would be great
because we have a serious MVP here.
So master content calendar, weekly
publishing schedule, platform
ready assets and repurposing queue.
And then level four is the
NEN automation orchestration,
or maybe it's the relevance.
So that's the triggers new
file in X folder, right?
Whatever file categorized,
identify content type and platform.
Destination platform dispatcher, we'll
just call LinkedIn whatever po LinkedIn,
Twitter, TikTok, not TikTok, whatever.
But all the text-based platforms,
medium post, then content transformer
generate derivative content.
So a blog article, draft newsletter
segment, podcast show notes,
social media captions, whatever.
And then from there you have platforms
to the distribution, which is
kinda all we covered so far, right?
So video or call instead of video
call, article syndication and be.
Long form, short form.
So it'll be a LinkedIn article.
It'll be long form
LinkedIn post short form.
Let's say, something content by
theme, community posts from quotes.
And then same thing for all the platforms.
You have all these different article
or written text syndications,
then written, okay, sorry.
Here Ray has written
content transformation.
So here we go.
Link to article,
professional tone Industry.
It's called to action, medium story
narrative anecdotes, universal lessons.
But here's a call to action,
the link, which is cool.
I thought of that, that, that's good.
Read.
Read Community Focus based on having
awareness of what the community
is about, where it's posting,
discussion, start and value.
First approach and core answer,
helpful resources, expert positioning.
What are you reading?
What are you reading?
Oh, this this, the cloud, right?
It says it right here.
Do we just need to like only
focus on the written stuff?
Run the system that makes
this a digestible project.
And then afterwards you figure
out where to go from there.
This is smart.
It's really good.
Great job.
Yeah.
I like this.
I like this a lot.
Yeah.
This is the last step, the
infinite loop system, which is
where you don't need anyone.
It's perpetual content.
Calendar intelligence.
So it has a daily posting rhythm built in.
It's like a, it's like a cycle.
So know 6:00 AM it does a
reel or Twitter thread at 12.
Does it have a feedback layer where it
learns which ones work, which one don't?
That's a good point.
Fucking great.
Yeah.
That's later though.
That's later though.
You can't do it.
But that's what I'm saying,
like if it doesn't get enough
engagement, it just gets deleted.
So it's no arm, no foul and then
it starts to learn these things
and then well, it's yeah, I can
I got some ideas for that later.
But first you gotta get it up.
A year.
A year is gonna go by, we'll keep doing
our jobs and no content we deliver.
'cause we'll get stuck
actually doing the work.
A year by, and this
runs in the background.
Yeah, that's, yep.
Learned and I AI already
started producing better stuff.
And you're like, not just a year ahead,
you're like five years ahead because
the AI was doing all the learning,
doing its job really well and constantly
optimizing for your business, for
the end result you're looking for.
This is brilliant.
Yeah.
Yeah.
We just get out of the way of it.
'cause we don't do content
creation for our main thing, so we
shouldn't make this the main thing.
That's right.
That's right.
And that's the pitch.
That, that's the beauty of this thing
is that if you're not fucking sitting
in front of the editor, 10, 12 hours a
day, you're actually doing the real job.
Unlike Lex Friedman who makes
believe he has a real job and is
actually just doing content editing.
12 hours.
That's fucking crazy, dude.
I still can't get over it.
I can't get over it.
So basically it's like you just get on
a Google meet and this is just gonna
start automatically creating the content.
That's right.
That's right.
And that's it.
Yeah, exactly.
So you could do a Google Meet with
Read, or you could do squad cast
later when we wanna do the video.
Dude, this is great.
And then Weekly Temples.
So even this meeting right here,
this read ai, we're literally it
turns into EGC, user-generated
content, founder generated content
talking about us creating this tool.
Yeah, exactly.
Yeah.
Next time we have a conversation,
you tell me about this new thing.
You figure it out for a client that
turns into content that gets repurposed
and then everyone knows about it.
It's not just you talking
with me like, it's genius.
I love this.
Yeah, we gotta do this.
Absolutely.
Everybody would want this.
Who wouldn't want this?
That's true.
It's a crazy good workflow, and
it's like all of a sudden your
marketing and promotion is now at
least you have something for it.
Yeah.
Yeah.
We everyone come on dude, you
know how it's a colossal effort.
It's like starting your own company.
Yeah.
With company to be able to
actually do the marketing for it.
And this just automates it takes
the load like this is it's crazy.
This is alright.
And is that the full document?
You got more in here?
Yeah.
So basically it also it so
part of the intelligence, it
starts creating weekly 10 polls.
It gets Monday's really good for
YouTube or long form Wednesday's
great for medium article.
And then monthly campaigns
we have theme content.
So we were talking to our mentor,
Kuchi may have met her, so she's
around the holidays you start
doing holiday based content.
So it starts pivoting and
doing it around the holiday.
You do that automatically?
Yeah.
Yeah.
That's great.
Oh man.
You could make it to, yeah.
'cause it reads the calendar and has
and it's can you check for holidays
coming up within those 30 days?
And does that.
Great q and a sessions, completion
of best videos, all that.
So here's a technical
completion blueprint.
Maybe this might help if we at some point
e buffer later, we can use that as part of
the scheduling inside of sorry, relevance.
Potentially.
Yeah.
So yeah, we just have a weight clause.
It gives you all the distribution APIs.
It says they all have, a PIV
three or graph API, et cetera.
They can upload.
And the content duration for
writing is called GT four.
Obviously you could do even
a Canva, API for the images.
It's so great.
And Canva has its own publishing workflow.
It has, Canva has something
called data connector.
You upload the Canva, API to Claude,
for instance, or to anything else.
Claude will write the content or
scheduled to write the content
with an n sends it to Canva.
Canva based off of a template that you
generate, will go and generate this like
these different, like content slides.
And then it will go and
automatically upload it.
And Instagram, let me show you.
Just like a super basic.
Yeah.
That's fucking crazy.
Canva has templates brand.
You go into brand and then it has
something called brand templates.
Fucking gamuts.
I'm trying to do, just see all
these are the templates I created.
This is like for a presentation.
This is like the title and subtitle.
So just replace these words with my font.
And then in here, wait,
I can't see your screen.
I still see the CLA document.
Sorry.
So stop present from the whole thing.
Yeah.
So here is in Canvas,
we have the templates.
I went to brand, it goes
into brand templates.
This thing has something
called data connector.
So when I have the title, you'll see over
here I have the, lemme just add a page.
You'll see it.
So title, subtitle.
So it'll just use this
and replace these words.
Yeah.
With what I tell it to do from the
articles, this will be like the
header, and this will be like the
content for a compost, for instance.
And then it can go ahead and create
let's say five pages and make a
slider from here when you hit share.
Very interesting.
This is not the right format.
This is just a post.
Lemme go into video so you can
see the full power when you're
in a video, for instance.
So videos do a lot of things.
See all.
Here we go.
So this obviously can be made into
a gif, which is nice right there.
Those are the socials it
you're saying you can auto post
though all those as it connect.
Yeah, exactly.
So you can hit schedule, but you
can get Instagram for instance.
And then if you schedule posts
from desktop, you can actually
make it scheduled and actually post
on its own without intervention.
If you're doing it as a creator
or personal account, you have
to actually go to the phone
and hit I approve and send it.
This will actually schedule
it for you without touching
Instagram, which is great.
So I can then go schedule a post from
desktop, making sure you make sure
that you set the Instagram account
that you're using as an Instagram
business account and you'll continue.
And I'll go post that.
So basically talking about a workflow,
going from Claude to a template.
To posting to video that's automated.
That's terrific.
And if you can actually go from,
let's say, a squad cast to template
or squad cast to Canva, to Instagram.
I have no, no issues with that.
And it's not just Instagram, it's
it's obviously Google Drive, but
then you have all the other socials.
You have X TikTok, a LinkedIn
profile, you'll need that page.
Pinterest posts a Facebook story
and they'll just keep adding more
integrations as they go along.
But just to see off the bat, this is
good, this is potential, this really
could fucking firepower 'cause look in,
in my vision for what I'm trying to do.
I'm trying to, lemme
pull up the brand thing.
I am trying to be everywhere and
I know that it's like a wishful
thinking for me to actually be working
on a company and be everywhere.
But this is how I see it.
I need to be, we have our, our videos
stuff, Facebook, YouTube, et cetera.
We have our x our LinkedIn, our
emails, then we have our articles
on, WordPress and and Medium.
But then we also have all the forums.
How are you gonna be in the Slack groups?
The real money comes from paying
someone, we're getting into a group
with your target audience, right?
You would do really well, Steve, actually,
if you found a Facebook group or some
sort of Slack community or Discord
channel and you posted some new stuff
that you learned or like some hacks
that you've done and the people who
are trying to do this stuff every day,
they'll come and want to learn from you
or like work with you, help them out.
This is where the real money is made.
And this is like the posting on
indie hackers and getting engagement
on the Facebook groups, et cetera.
So this is what really
needs to be automated.
Like you learn new stuff.
AI is oh wow, you learn something new.
Let me go and blast it into the community.
This is like gold.
You can even show this product by being
like at the end tell the AI to say
this has been generated by our AI from
a conversation we had at this time.
Go here or, yeah, did you say, put a call
to action at the end of some of these
things, which is it's, you're doing it.
You've got this thing packaged in a way
that's just gonna breadcrumb everybody
back to where you are and you're
gonna get all this attention and now
it's just, can you make good content?
It's yeah, but it's so
hard to distribute it now.
You don't have a problem anymore.
So let's build this.
Let's build this thing
and start tweaking it.
Yeah.
Yeah.
You see why I was excited about it.
This is great.
This is hopefully good.
Yeah.
It just seems so simple too.
It does not seem that
complicated to build.
It does not.
Yeah, it really does.
It just doesn't require a bunch of coding.
Obviously they'll be dialing in, in,
but it's like a, it's like a far class.
It seems like fucking a GI.
But when you zoom into the details, each
part of the process is like, is is doable.
Okay.
So I'm just gonna copy this back
into the meeting notes as well.
So we just have it there
in case it gets lost.
And then lemme go through
the meeting notes.
And this is good.
We're good.
Like we have two minutes left
to the meeting if anyone wants
to just share last notes.
But I think we should do this.
I think we should do this.
This is great.
Like before we were struggling, like
create a group chat where we'll share our
findings while we in the research phase.
You already have a group chat
with Steve on WhatsApp or We do.
I maybe.
I Okay, sure.
But if we don't, definitely
let's get a group chat going.
I'd like to I'd like to take a crack at
prototyping this out and Tamasha, I'd like
to see where you go with it and I'll Okay.
Work alongside.
Yeah, we can compare ideas.
I'll take a crack on it.
I really what you guys want to coordinate?
Do you wanna do Slack?
You wanna do WhatsApp or tele WhatsApp?
Probably WhatsApp's fine.
Yeah.
Yeah.
Mail is also good.
Any one of these channels you hit me on.
Yeah.
But demos.
Yeah.
For,
yeah.
You may wanna get a I guess I could
just give you my login to relevance or.
I dunno if you just wanna
get an account, whichever.
But I'd say log would be better.
Probably get.
When you do the prototyping,
get familiar with that first so
you can see what that can do.
'cause I think that's gonna
save you so much time.
Okay.
I don't think we should do
an eight N for this stuff.
It's just way overkill.
I think that relevance is
really the way to do this.
And okay.
Yeah, I don't have a paid read
AI account, but you can use ours.
All right.
Then I'll let you use my relevance.
Let me send you my login.
You can go over there and I can both go
through the workflow or I'll send logins.
Yeah.
I love this.
Let's just pull resources.
That's what my friend would say.
It's like I was telling my friend
oh, here, lemme get you this.
Yeah.
It's like we, we can both be
doing the same exact thing saying,
selling the same exact products
and we're still not competing.
Yeah.
Everybody could be doing this stuff.
There's so much so much.
Oh, here's this.
Okay.
Yeah.
You got API Integrations.
Oh.
Have you guys heard of Appify?
This service,
this one.
You can here, I'll post a link to it.
This is a really cool, I think
you may have heard about this,
but lemme put it in the chat.
This website you can pull like these
data scrapers and web crawlers is
what it's famous for, but you can.
Give this functionality to ais.
It's pretty interesting.
There's a whole marketplace for these
automated tools that people made.
I actually think there are
actually I think there's automated
posting things here too as well.
I have not looked at it.
Crew ai.
Yeah, that's the new one.
I guys heard of that crew ai that's
like a team of AI agents that everybody
seems to be really happy with.
I do not.
I think I've heard it a little.
Yeah.
But I also saw Reddit that it sucks and
I immediately got dis interested though.
I should have taken
probably a deeper look.
I haven't gotten to use
it, so I wouldn't know.
Here, lemme get you this login.
Okay.
It's,
I'll post it.
Oh shit.
Where's my pen?
I'll post this in the WhatsApp
and then you can just log into it.
I'm paying so much money a month,
probably I'm paying like four or
$500 a month for subscriptions.
It's, yeah, it's a, yeah.
Yeah, it's a problem.
And each of 'em are like 20 bucks a
piece, but I'm telling you, it adds up.
It's a lot to keep track of.
So I have no problem sharing accounts as
long as we get use outta these things.
It,
there we go.
Okay.
I need to, I need bounce, but demos, can
you help our, the wrap up, the LinkedIn?
Let me know.
I think it's everything is there, but if
you're missing something, just let me know
and I'll you I think everything is there.
Yeah.
You can just check my LinkedIn
profile now and just see if
there's like any inconsistency.
So I think it's fine.
Okay.
I got the password for you guys.
So
actually speaking one to five,
what would you actually rate?
What's his name?
David an Angelo.
Yes.
Two or three.
It's not really,
yeah,
it's total fucking waste
of money in the Andre.
Yeah.
So disappointing, huh?
Yep.
I believe he was nice about it.
He's yeah, that's really great.
Yeah.
He calls with code great.
And he's okay.
He calls with what the code really
readable and great, which is awesome,
all i'm gonna, I'm gonna jump off.
I head to the gym before they close, but
if you guys wanna stay on or I leave,
I'll probably yeah, I'll
give you the password here.
Here you go.
Yeah I gotta head out here,
but Damash, can you add Steve's
password to the bit word too?
So we have, and see I gave you my password
to, to read AI and I can showed you that.
You can basically add it to all of your
meetings too, just by copying a link of
the meeting into the platform itself.
Okay.
Instruction.
Is there a limit on that stuff?
If I use that?
Is that gonna burn credits?
Yeah.
No limit.
It's unlimited.
A limited.
Yeah.
And you'll see there's actually
way more than just a transcript.
Ashley already does the highlights
and the summaries, and you can export
those summaries and highlights.
I have a speech coach thing,
which is crazy as a speech coach
tells you how engaged you were.
It's a very cool song.
Oh yeah.
Yeah.
I remember seeing a printout.
Yeah it's really good.
All guys.
This is very cool.
Thank you.
Yeah.
See guys.
Alright.
Talk soon.
Okay.