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The Healthy Wealth Experience - Where Financial Success Meets Personal Wellbeing
Host Chris Hall combines 30+ years in finance with wellness expertise to help entrepreneurs and professionals build wealth without sacrificing their health. From investment strategies to money management, we offer advice to make financial success more sustainable.
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Chris Hall (00:06)
Hello and welcome to the Healthy Wealth Experience. I'm your host, Chris Hall. And today I have a very special guest with me, Brad Beeler. Brad Beeler is a retired Secret Service Special Agent. He was with the service for 25 years. He's conducted more criminal polygraph examinations than anyone in agency history. He's protected President George H.W. Bush and other foreign heads of state. He was named Secret Service Agent of the Year for combating crimes against children in 2015.
He has a book coming out called Tell Me Everything, which should be released February 17th of 26. And that is what we're gonna talking about today is the communication strategies for earning trust, detecting deception, and getting anyone to open up. So you may be asking yourself, what does it have to do with healthy wealth? Well, Brad is a very fit man and he's been doing very stressful work. If you think your job is stressful, imagine what his job is like. And so he was able to maintain fitness but also leverages fitness into doing.
phenomenal things in communication which we all need in business. So without further ado, thank you Brad for being here.
Brad Beeler (01:06)
Appreciate the opportunity to talk to your listeners, Chris. Thanks for having me on.
Chris Hall (01:09)
That's awesome. I'm glad to have you. Your bio is pretty exciting. So let's start off with just kind of the basics. I kind of gave you a little rundown on what you've done. What made you want to go into the Secret Service? Like how did that come about?
Brad Beeler (01:24)
You know, kind of a young kid growing up, always a protector. I was that guy that, and I'm dating myself, but maybe some of your listeners would understand this, but kind of grew up watching chips in the 70s and 80s, wanting to be Pancho Rello and John Baker, driving around on my green machine and my little toys and stuff like that. So always want to arrest the bad guy, being the person in the white hat. And ⁓ went to grad school for criminology, so thought I was going to teach this stuff. Why do people commit crime?
As part of that, we do an internship and I did an internship with the Secret Service and I was absolutely blown away by the mission, the selfless service that these men and women did and more importantly, just the camaraderie they had getting to travel the world and do the things and see the things that they did is that I was very impressed and made that my life goal and about four years later was fortunate enough to be able to get into the Secret Service.
Chris Hall (02:11)
Okay, so which are you? Are Paunch or are Baker?
Brad Beeler (02:13)
I would probably say Ponch. I like Ponch. He had a little comedy relief. He wasn't straight. Well, you know, wasn't the straight guy. So Ponch kind of went out there. So yeah, I think it was more Ponch.
Chris Hall (02:22)
I love that, that's awesome. That's a great analogy. And I do hope that that connects with people, because that's a fun analogy. Okay, so you're with the service for 25 years. You, like I said, conducted more criminal polygraph examinations than anyone else in agency history, which clearly makes you an expert on communication. Tell us a little bit about that and your role in doing polygraph.
Brad Beeler (02:41)
Yeah, so for the Secret Service, we use Polygraph to basically vet our applicants. But another aspect that we use is because we rely on the local law enforcement community for investigations and protection, we try to leverage the resources that we have and Polygraph being one of them to kind of give back to them. So I was fortunate in Chicago, St. Louis, South Carolina, and other places that I was at to kind of liaison with the local law enforcement and be able to work a lot of their homicides and child sexual assault cases because Polygraph, you know,
I won't get into the specifics. It's a little controversial topic, but as far as in those types of cases where you have he said, she said, you don't have a lot of physical evidence, it's a great technology to utilize. you know, fortunately or unfortunately, I had to talk to some of these, these bad people and go to some dark places to try to get some resolution. But yeah, it was a great, great way to kind of give back to the community and, you know, give back to local law enforcement for all they do in the rest of our mission.
Chris Hall (03:37)
Yeah, I can imagine that'd be pretty stressful. do, you know, it is healthy wealth. So we do want to talk about like, what is your, what is your regimen for both mental and physical health to stay, you know, on point for such a stressful job?
Brad Beeler (03:50)
Yeah, always been into fitness, played college soccer and just always appreciated the cardiovascular aspect. You know, kind of got dared to do an Ironman triathlon. So I kind of checked that off the box and always, you know, three, four times a week hitting the free weights. But it wasn't till I got in the Secret Service that a buddy of mine, I was dealing with the emotional strain of talking to a lot of really, really bad people, especially people that hurt kids. you know, it's hard not to bring that home mentally. So one of my friends and a PhD that I know really recommended
in Brazilian Jiu Jitsu. And I got into that as way to cope. And the reason being is because you have to be 100 % focused when you're on the mats. And for people that don't know what Jiu Jitsu is, it's an art form that's been around for about 100 years out of Brazil. Came over from Japan in the form of Judo, but it's a grappling art. And it's just a really great way to stay in shape. And I have to mentally be present. And when I'm mentally present there, I'm definitely not mentally present in having to talk to the bad person I did the night before. So was a really good way to cope and also stay in shape.
Chris Hall (04:45)
You know, it's funny how many, you know, I started doing this for a while and there's so many corollaries. I have interviewed Tanner Rice from Rice Brothers Jiu Jitsu. They're internationally known for Brazilian Jiu Jitsu, Roy Gracie kind of stuff. And then I just interviewed and should release, I think this Sunday, coming up pretty soon, we should have a release on Rich Franklin. So, and he was middleweight champion for UFC. Yeah. So, it's, yeah, no, right. Yeah.
Brad Beeler (04:56)
Mm-hmm.
Yeah, amazing story. Yeah, bad guy. And I mean that in a good way. He's a bad guy ⁓ in the arena. Wouldn't want to get punched
by Rich. But yeah, he was a pioneer. Definitely interesting man.
Chris Hall (05:14)
Exactly.
And I love that. And again, jiu jitsu, think, you know, for people who don't understand jiu jitsu, it is like a superpower. You know, you could take somebody twice your size and manipulate them in the way you want to do it if you know how to do those moves. And so I've always been really jealous of that. People who do jiu jitsu, I did it for like probably like six to eight months with my kids and I enjoyed it. But what happened with me is like they kept the one we went to, like they wanted us to roll all the time.
Brad Beeler (05:39)
Yeah.
Yeah, yeah, yeah.
Chris Hall (05:40)
And I have like
an inner ear thing and I like kept getting dizzy just like in warmups and I'm like, this is not going to be a long time pursuit for me.
Brad Beeler (05:47)
Yeah,
it's tough. And the thing I like about it, Chris, is one, there's thousands of different moves and positional aspects of Brazilian Jiu Jitsu. But if you look at it, every year in the World Championship, when they look at the stats, really it's five techniques that win most of the matches. So you can kind of go down this rabbit hole of learning all these things. But to me, it's a metaphor on business, that whole 80-20 Pareto principle where 20 % of your actions
create 80 % of your results. And in Jiu-Jitsu, it's the same way, is that there's a small number of things where if you can master them...
you can become very, very good at it. So it's all about doing that kind of autopsy on your business, autopsy on your financial picture and find out what's working and how can I double down on that? So that's something that I've really taken away from Jiu-Jitsu is what can I master what matters most and be comfortable at being uncomfortable because there's a lot of situations like you said on the mats where you can be uncomfortable and you've got to embrace that, that there's going to be those stormy times and you've got to be able to weather them so to speak. So that's what I get out of Jiu-Jitsu.
Chris Hall (06:47)
Yeah, I like that. And I feel like that, you know, when it comes to, you know, jiu-jitsu and business, they're very similar in the fact that it's the same discipline, right? Like if you get up in the morning, you don't want to go to work, you cannot go to work if you don't want to sometimes, but then you have to pay the price for that. Same thing with jiu-jitsu. You know, if you don't want to focus, you know, you don't have to focus, but you can get, you're going to get slammed. So I really like the correlation.
Brad Beeler (07:08)
Yeah, and
the other aspect about that, Chris, is I wish in business and organizations we had the principle where in Jiu-Jitsu, if I'm rolling with you, we can take it all the way to the end to where I'm literally choking you, where I'm about to break your bone, and all you have to do is just tap me twice and I'll stop. And the instant feedback and the pattern recognition you get and the way you can red team a scenario to its fullest to see what works.
and what doesn't work, and that's the great thing is that you can come up with a new idea or a new strategy in Jiu Jitsu and you can try it out and battle test it over the course of a very short period of time and you can see, man, that doesn't work. I need to try something else. And I wish in business we could, if we're gonna market something or we're gonna put something out there that we could kind of battle test it the way we can do things in Jiu Jitsu because the things that worked in 1925 in Jiu Jitsu, the things that worked still work today and you can innovate.
but you can battle test that innovation. So I really wish we could do that in the business world. But it also says if you're gonna try something out, to try to put it in a real world scenario as much as possible and get it out of the laboratory to see if it does work in the real world.
Chris Hall (08:14)
Yeah, yeah. So with regards to the polygraph stuff, mean, it's really obviously made you an expert on communication and body language, et cetera. Can you tell us a little bit about how you transition that into business communication? that's, the title of your book is Tell Me Everything. It's communication strategies for earning trust, detecting deception, and getting anyone to open up. And so to me, like, that's
very business oriented. It's very like salesmanship, business owner type thing. Like how did you take the information that you had and like kind of like use it for this purpose?
Brad Beeler (08:48)
Yeah, so if I'll start big and then we can maybe check them off one of the box, if we can get, if somebody feels comfortable enough to tell you the deepest, darkest secret of their life, they're gonna be comfortable enough to tell you everything. And so the way I like to start that is with preparation on the front end. Imagine good communication is like a good podcaster, right? So I would assume that before you bring people on your podcast, you do research on them, right? You look at their other podcasts, you may read their book.
to try to get some touch points, pain points, things that you might want to bring up that might be good for your listeners. Then you're going to have a good introduction. You're going to talk to them in the green room just to soften them up a little bit, get to know them a little bit. And then you're going to do an introduction. You're going to get into the topical areas. going to find out what is interesting to your listeners. You're going to let them talk about 80 % of the time. And then you're going to put some guardrails up, where you're going to keep it from going down a certain rabbit hole. And you're going to keep the car on the track, so to speak, to make it
interesting for your viewers. A good podcaster is like good communication. And when you look at bad podcasters, what do they do? They monopolize the conversation. They make it about them. They don't create an environment. They're judgy when somebody says something. They may disagree with the guest that they have on. And that's a bad communication. So for me, everybody thinks they're the hero of their own story. I've talked to a lot of bad people. They truly do. No one wants to hear and be judged.
Chris Hall (10:00)
I say that all the time.
Brad Beeler (10:04)
The way I look at communication, Chris, is it's less about providing that speech, that Ted talk, that sermon. That's hitting the play button, that's you not being interrupted. For me, good communication is almost like a Catholic confessional to where I've created the right environment where they're not being judged, I'm not furrowing my brow, I'm letting them talk, and I'm providing them some type of service because they've probably never told anyone the thing that they're about to tell me.
Right? And a good supervisor, a good husband, a good wife is going to try to create that same type of setting for their kids, for their coworkers, colleagues, whatever the case may be. Is you have to prepare for that interaction. You have to pick the right time for that interaction. Too many times I see in business leaders, well, you know, they'll bring people in at 9 15 after they got in for an hour and a half commute to have that conversation. Or 4 30 when they're getting ready to walk out the door, they'll try to have that conversation.
Chris Hall (10:44)
Okay, we are at the 11 minute mark.
Brad Beeler (10:57)
So picking the right time, picking the right place, getting yourself in the right headspace, getting them in the right headspace. And then just once again, being front to the lines, having a great handshake that's dry and warm, you know, not being guarded, ventrally fronting. So we show our heart to heart to where we show we have interest, putting that phone away to where it's not, you know, causing us issues as far as it vibrating or making a sound or just the fact that we have this present.
shows that we think there might be something more important than this communication that we're about to be in. So truly putting that phone away. And then once again, just providing that person the opportunity in a non-judgment sense and being curious about people. I think curiosity is one of the things that people don't utilize. It's this transactional talk. I talk, you talk, I talk, you talk. It's like our text streams, our asynchronous communication where we throw a couple emojis on it and now we've had this conversation is that...
I want to be able to look in the eyes. Right now I can see, are you tracking with what I'm saying? Are you maybe agreeing or not agreeing? Did you maybe not understand that and I need to clarify it? We have lyrics, which are the words of a spoken communication. We have the soundtrack, which is how I say it. And then we got the music video. And we got to put all those things together. And all you get in texting is just the lyrics. So that's why I like forms like this, because I can look in your eyes and see if you're tracking.
Chris Hall (12:07)
I've never heard the analogy of the soundtrack, the music. That's a great analogy of how it all has to come together to have ⁓ a good music video. That's great. And it's funny because you had mentioned the phone in business as a financial advisor when I meet with clients. I find myself with my phone on the desk somewhere, but it's usually upside down, which it's still the mental cue that if somebody else calls and it's super important, I'm going to take it.
Brad Beeler (12:13)
Mm-hmm. Yeah.
Chris Hall (12:33)
And so I try really hard to take the off vibrate and put it on silent completely and throw it in a desk drawer so that it can't be seen. Not necessarily by me because I don't think I've ever answered my phone in a client appointment. I'm sure I have. You know what mean? I say that out loud and of course someone's going to be like, you did. But I would say just the visual cue of having the phone not anywhere to be found lets them know that you are there. So I think that's an excellent point you made.
Brad Beeler (12:34)
Mm-hmm.
Yeah, and like for me, I'll make it a point to where I'm, I appear that I'm shutting my phone off when I'm talking to that person because I want them to truly know that this is all about you. It's not about me. And that's the way you got to think about it is it's not about me. It's about them. Same thing in financial advising, right? Is you probably talking to people that made a really poor decision. They keep leasing that car every year that's over and above their means there, whatever the case may be. And you want to be curious and not judgmental as to why they're doing that because,
Chris Hall (13:18)
You
Brad Beeler (13:25)
People don't want to hear potentially ⁓ your judgment as to them making that decision. They want to be in a new car every year. All right?
Chris Hall (13:32)
That's true. That's So when it comes to like, you know, you said body language, had kind of like you did a 30,000 foot view. Let's go ahead and break it down. You had said something about like heart to heart, things like that. Can you go by some more more of the pieces and greater detail, please?
Brad Beeler (13:46)
Yeah, yeah, real quick. like literally I'll get as granular as you need to be, but I'll put in a purse put on my hands in the morning.
I'm already putting them on my armpits. I'm gonna put it on my hands. My right hand, that's what every handshake is. So you're never gonna get a wet handshake. That's the worst thing in a handshake is a wet handshake, right? If I'm seated at an event and somebody's gonna come over and meet me, if they can't see my hands, one of my hands is probably gonna be sitting under my hamstring. It's gonna keep it warm and dry. If they can't see me and I'm coming around the corner, I'll actually warm my hands up because that's the second worst part of a handshake, it's cold. So now you're gonna get a warm, dry handshake. I'm gonna meet you right at your navel.
about equidistant away. It's going to be a hold, not a shake, and I'm gonna be roughly at about a two o'clock position. Reason being, I wanna show you the lightest part on my body, is the palms of my feet and the palms of my hand. And I want you to pronate, which makes it comfortable for you. So that'll, be at about a 10 o'clock position. So that'll be a nice handshake, we'll have a nice landing area. I'm gonna have eye contact all the way up to the point where I look at your hands for the connection so we don't miss, because that's another worst part of a handshake, is when you don't get that good connection. It's gonna be at a 45 degree angle.
Then we go back to ⁓ eye contact. And when I say ventral fronting, what does a dog do, Chris, when it feels comfortable with you? It rolls over, right? ⁓
Chris Hall (14:55)
All right.
Brad Beeler (14:55)
and it lets you pet its belly is that if I blade my body and turn my body to the side, which a lot of police officers we do because it makes us a better target, but that's the same thing people do in boxing, right? It's this natural instinct. We lower our chin, we turn our shoulders. The problem with that is that's not a friend sign. Okay. You're going to release cortisol in that other person. So I'm going to have my chin as far as I can away from my shoulders. That shows confidence. I may give you a little eyebrow flash when we meet that shows interest and lack of contempt. And every once in while, I'm going to kick my ears to the left and to the right. The reason being is that's going to
show my carotid. In nature, we typically won't do that if we're in a threatening situation. So once again, nice little friend signs that have been proven through science that I'm gonna give off to you. I'm gonna use your first name, a lot.
I'm gonna say Chris, Chris, Chris, Chris, Chris a lot in that interaction. And I'm not gonna introduce myself with my title. I'm not gonna say I'm senior special agent. I'm Brad. People don't confess to a title, they confess to a person. So in business, don't get caught up in your titles. I'm the supervisor of this, I'm that. They know who you are. Just introduce yourself as your first name because that's where it's gonna be less transactional and more about a relationship, right? Is that we don't want a simple transaction. We want a relationship that has multiple transactions.
Chris Hall (15:38)
I've noticed that already.
Brad Beeler (16:03)
So I always make sure the same way. I don't try to manipulate people I may try to influence them when you manipulate people you may get a short-term game you may win the battle, but you're gonna lose the war and And that's not what I want to do is interrogation for me is talking to people just like I talk to you using influence principles reciprocity Certain things like that that I can hopefully increase the chances of getting
truthful information from the person. So from a body language standpoint, I'm gonna have measured movements that are typically from my clavicles to my navel. If I go higher, it's threatening. If I go lower, it has a different connotation. And those movements are gonna try to accentuate my spoken word. I'm also gonna have a slightly deeper tone when I initially start talking to you because a higher pitched voice is programmed into your brain as that's threatening, that's stress. Before 911 and radios, a higher pitched voice carried further into the fields to summon help.
So if I subtly deepen my voice, if I am a little bit nervous, I'm going to slow down just a little bit. And as a result of that, by putting all that together, putting that music video together, so to speak, I'm going to come across as being a more confident individual. Is that I can give you the world's best speech, Chris, but if you deliver it poorly, it would be much less received, you know, it'd be received much more poorly than if I gave you a terrible script, but you delivered it effectively with good body language.
So for me, before presentations, when I'm looking at my students, when I'm teaching them interviewing, I will have them on video and then I'll have them watch the video on silent just to see their body language. Then I'll turn the TV off and I'll have them just listen to it. And then I'll provide a transcription of it and then I'll have them read it. And they need to be able to improve all three of those independently.
And once they see their script, they're like, that was terrible. Once they hear themselves, like, my god, I'm so nasally, right? I'm boring. I have no vocal inflection. And once they watch themself, they're like, my god, I'm so boring with my body language or I'm spastic. Either way. And that's the only way to really, in my sense, evaluate those types of things from a communication standpoint.
Chris Hall (17:55)
Yeah, and you like you see in the, you know, obviously on TV, cop shows, things like that, that most people, when they think of interrogation or communication, they're like really aggressive and you actually say the opposite. So can you walk us through how you actually get people to confess?
Brad Beeler (18:05)
Yeah.
Yeah, so I guess I would look at it like this way, and I'll just throw you a scenario, all right? And if you read this in my book, just play along. But ⁓ what do you think should happen to this person? Okay, this person's a short individual. He was born in the late 1890s. He served his country in World War I, was actually decorated for his service, but he led his military juggernaut.
in World War II and despite being a veteran, he was introverted, he became much more extroverted through some of his speeches, which I'm sure you saw in the 1930s and 40s. And his actions led to the burning deaths of, let's just focus on over a million people.
So if we just say what should happen to that person at the Nuremberg trials, and I won't tell you who he is, I won't show a picture of him, I just say what do you think should happen, just snapshot judgment, what do you think should happen to the Nuremberg trials if he was ever tried, what should happen to that person?
Chris Hall (19:00)
that they were at, was hanging by a yard arm.
Brad Beeler (19:02)
Okay. And that would make sense, right? Without any context. But if I told you that person is Harry S. Truman, would that change? Yeah, he knew it was coming, right? And it's not about a gotcha. What it is is like everybody's a hero of their own adventure. We have to look at everybody through their own individual lens. If I was interrogating Adolf Hitler, which is obviously, you know,
Chris Hall (19:07)
I knew it was coming.
Brad Beeler (19:22)
who that would people would think of. do the same thing with Bin Laden and George Washington as far as a tall guy versus a short guy. But if I'm going to interrogate Osama Bin Laden, I would have to talk to him like he's, you know, George Washington. And that's tough. That's tough to do, right? Because you see the person, you see the character of the bad person, right? All the propaganda and the actual bad things that they did. But I have to...
view them through the prison of what's gonna put them in the right head space, as we discussed earlier, the hero of their own adventure. So I will be their buddy, it's an acronym I like to use when I talk to people, is that, so for instance, we're Harry S. Truman and I try to be your buddy and I'm interrogating you, who would I blame? I blame the Empire of Japan, Harry. We were isolationists, we were minding our own business. We were supporting financially the Russians and the British, but by and large, we were staying out of the war. And what did the Empire of Japan did?
They killed 3000 of our soldiers and sailors and airmen on one day at Pearl Harbor. They picked the fight. Then I would go to the U. I would understand where he's coming from. Harry, I understand that you felt like you needed to drop the bombs in Hiroshima and the fire bombings of 17 Japanese cities because you were reading the reports from Saipan, Peleliu, Iwo Jima, Okinawa. You knew that they were not going to give up. I would diminish the impact by saying, Harry, yes, a lot of people and a lot of lives were lost by your actions, but
If we would have had to invade mainland Japan, we saw what was happening in Okinawa, these people were not gonna give up. Is that instead of a million people dying, it would have been five million. You saved lives by doing what you were doing. I would demonstrate tactical empathy by saying, Harry, it's kind of like an ER surgeon, and he or she is there working their shift, and a horrific accident happens, and a young kid comes in with a mangled leg, and you've gotta make a split second decision on do I take this leg or not. There's a chance if I don't take the leg, the kid may die.
But by taking it, I'm basically saying that kid's never gonna run again. And you had to make a really, really hard decision, but you made the best of the worst decisions. And Harry, look, and then I would focus on the why of buddy, I'd say, Harry, look, it happened. We can't change history.
But the thing about it is any other person that had this power historically would have used it for negative. They would have taken over the world. They would have extorted the world. What did you do? Through the Marshall Plan, you rebuilt the world. You ushered in some of the most peaceful times on the planet because you're a great man and the buck stops with you.
All right, so Harry, let's talk about this, right? So that's an interrogation of Harry Truman if history would have changed. But if I was talking to Adolf Hitler, I would have to do some of the same things and I'd have to do it without judgment or contempt. And sometimes that's hard to do because when I'm talking to a pedophile, the things that they do, I have to put that mask on to be able to get them to open up or else what's the point? They're not gonna tell me the what or the why.
Chris Hall (21:33)
Hmm.
Right.
Wow, that's excellent. mean, what a great analogy for, you know, the whole thing we talked about earlier, which is everybody is the hero in their own story. I mean, that's just, I mean, and the way you can just like, just really quickly walk them down the path where of course they want to tell you everything, you know, they want to be like, yeah, of course you're right. And I had to, you know,
So that is really good. ⁓ You also talk about the score framework for building trust. Can you break that down for me?
Brad Beeler (22:23)
Yeah, basically, you know, we look at some influence principles and some of these are from Chaldini. They've been around, you know, for many, many years is that social proof. You know, if I'm about to engage in an interaction, right, and some of this goes back to, and I'm not trying to cheapen it, but, you know, if you go to buy a timeshare, you know, it's financially not a good decision. Can we agree you as a financial advisor that timeshares are probably not a good idea?
Chris Hall (22:46)
idea.
Brad Beeler (22:47)
But what do they do?
A lot of times you go there, they give you $500 off or a couple of free nights, right? And you go and they give you the nice tour. And when they sit you down, All of a sudden you see some people dinging a gong or getting some balloons and they're very happy, right? That they got this time share. Those are not real people. Those are people that work there that are plants, right? Many, many times, right? And it's social proof, right? Like if you go to two barbecue places,
Chris Hall (23:06)
Mmm.
Brad Beeler (23:12)
Like I use my buddy's situation in Charleston, he owns Hymen Seafood in Charleston. And if you're ever in Charleston walking on King Street, you're gonna see a line out the door. You're gonna see a line out the door on King Street. And which seafood place are you gonna go to?
Chris Hall (23:20)
Shout out.
I love that.
Brad Beeler (23:27)
Which barbecue place you're go to? The one with the line out the door or the one with 10 people inside, right? So social proof is very important. The way I use this in a case one time on a homicide is this individual was very anti-law enforcement. I asked the police dispatcher, said, hey, can you come in? And I said, we're gonna create a scenario. And I said, and this is where you gotta be careful about influence versus manipulation, is I said to him, I said, look, when this guy comes into the room, he's gonna talk to me, but I said, I want you at that point to give me a big hug.
And I want you say, Brad, thanks for letting me get that off my chest. I really appreciate it. Thanks for being a standup guy. And I want you to walk out the exit sign. Now that was orchestrated. But what does this guy see? Now don't know if the guy did the bad thing or not. So I'm doing this for both truthful and potentially guilty people is that what he saw was an interaction in which he felt like this guy's fair. This guy will listen to me. All right, this guy's not gonna judge me.
Now, if he was a truthful individual, that would have brought his cortisol levels down, would have brought his heart rate down, I would have given an opportunity for him to tell me the truth. Now he was guilty, and 12 hours later, he led my partner and I to unfortunate, to the deceased female that he had killed. So that interaction by doing social proof was important. Now the next part of that is curiosity. Curiosity is so important, is that I talk about family, education, employment,
But I really like to talk about leisure activities with people, Chris, because for 80 hours a week, you have a choice on what you choose to do outside of work. Maybe family, maybe jujitsu like me, but I ask you that question. What do you like to do in your free time, Chris?
Chris Hall (24:52)
I enjoy coaching my son in football, and I enjoy hanging out with my fiance, whether that be vacationing or going to dinner or just hanging out on the couch.
Brad Beeler (25:01)
What was your favorite vacation memory with your fiance?
Chris Hall (25:04)
So far, I would say Hawaii. We went to Maui last year. It was awesome.
Brad Beeler (25:09)
Man, that's so cool. What part of Maui did you go to?
Chris Hall (25:11)
We were up in Kahana, which is a little bit above Kanapali.
Brad Beeler (25:14)
Yeah, yeah,
yeah. What was your favorite part about it?
Chris Hall (25:17)
Just the, I mean, just the, I like the relaxed nature of a beach vacation in general, but it was just really nice just to, we were fairly new lead together. So it was just nice getting to know each other and you know, just, I did not do the Roda Hana. Inner ear thing, remember?
Brad Beeler (25:29)
Yeah, you probably remember how the pineapple tasted. You probably remember the road to Hana. You probably remember. OK, all right. Probably not a bad thing. Yeah, that's
scary drive over there. So the part about the reason I bring that up is I got a shared experience with that, Chris. But I want to let you bathe in that dopamine. I want you to tell me about it. I want you to remember the sights and the sounds. And if I was trying to get information or form a relationship with you, the great part about that is you're not.
You don't even cortisol during that time frame. And you're associating me with all the goodness of this conversation. The worst thing I could have done is the moment you mentioned Maui, I said, I did my honeymoon in Maui. I was in Kana Bali too. I was up in Kana too. Yeah, yeah, yeah. What did I just do? I don't hear any of that other story. Yeah. And yet we all do it, right? We're on a plane and we start talking about running and, yeah, I'm going to Chicago to do the marathon. I did the Chicago Marathon.
Chris Hall (26:10)
You took it and put it on you. Yeah. Yeah.
Brad Beeler (26:21)
You know, people are so into me too, me too, me too. They don't really talk to people. It's just this transactional conversation. So, you know, for the business people out there is that you really need to let people bathe in that dopamine before you enter into the conversation. Let them talk about it. So curiosity for me is huge. Observation. Too many times, what are we doing? We're on our phone, we're looking away, we set up our office to where we're not fronting with the person. We're showing of no interest. I want to be able to look like right now I see some interesting things in the background of your
podcast, right? Like I'm seeing, and I can't really make it out, right? The picture behind you and you know, the figurines and the books. But if I do search warrants, what I'll do is I'll go in the house and I'll look at everything. The DVD collection, cassettes, the Bible, you know, what, you know, what chapter of the Bible is the person on? And this is not something you're going to do in business. But I remember on a search warrant, I'm going through the guy's house and I see the Bible's at the Book of Matthew and it's got
Chris Hall (26:50)
You
Brad Beeler (27:16)
bookmarked and underlined and highlighted and is talking about when Peter was called out of the boat and It's crazy because I don't know how I'm use this in my subsequent interaction with the individual but During the conversation with him I brought up how I was really taking it back a couple weeks ago how my pastor had brought up You know Peter being caught out of the boat and how he was scared and how you know He was told he could walk on water, but he had a lack of commitment. He was afraid
And the wind was whipping and the waters were, you know, really tormenting the boat. And he didn't have that lack of commitment. He felt like he was drowning. John, I feel like you're drowning right now. And I feel like you've got a lack of commitment right now and I want you to trust me. And I reached out my hand and he shook it he started crying. You know, is that we had a connection point over something like that. And normally I don't talk religion when I'm talking to people, but he had brought it up and that was kind of a conduit to that. So it's amazing by looking.
Chris Hall (27:49)
Hmm.
Hmm.
Brad Beeler (28:05)
at situations, what you can get from that. And then respect. Respect is amazing in that the bad people you're talking to, okay, they may be maladjusted, but I've only met three or four truly evil people, Chris. They've done evil things, but you you love the sinner, you hate the sin, is that people make poor decisions. Life circumstances comes people's way.
Chris Hall (28:23)
you
Brad Beeler (28:27)
but there's only been a few evil people out of thousands of bad people. And so I want to respect them. Because think of it this way, at the end of game seven of the World Series or the Stanley Cup, those people have been fighting, hitting, punching, whatever the case may be. What do they do after the game? They shake hands.
They shake hands, they respect. I want to be able to respect you as a human being on this earth. And lastly, exchange, is that when people come to your house, what do you do? There's the restroom, there's water. Can I get you something to eat? All right? There are people out there that because this person is a bad person or they did that one bad thing and they'll be on a search warrant and that person doesn't have a coat outside and they don't have shoes on and they're like, screw them. Excuse my language. I'm not gonna go get...
Chris Hall (29:07)
you
Brad Beeler (29:08)
them
the shoes or the coat. It's cold outside, I don't care. They're a bad person. But yet, I go in and I get them a coat. I go in and give them something to drink. Hey, can you use the restroom? I go in and get their shoes. And after they confess to me that bad thing, I say, what made you talk to me, John? Well, you treated me like a human being. Right? So I will get things to people. I will provide things to people because people will then use reciprocity to provide those things back to you. So.
Chris Hall (29:14)
I'm going hang
you
Brad Beeler (29:32)
I do it because it's the right thing to do. I'm not doing it from a transactional standpoint, although that is there, even if they don't take you up on it. The fact that you offered something to somebody, many, many times they are gonna provide that back to you either then or some other time. So I'm a big fan of that principle and I think if done correctly, it's not manipulation, but it's about subtle influence. I think of mutually.
Chris Hall (29:54)
Well, think the manipulation,
sorry, I think the manipulation part is really the intention, right? Is that, you know, are you trying to connect or are you trying to manipulate? So perfect example of just using it for like all the things you just said, I fairly much do in my practice all the time. You know, people come in as a prospect. First thing we do is, hey, you know, we've got this fridge full of sodas and waters and I even have chilled peanut butter cups, you know, like, you you want something, you want a snack, you want something to eat.
Brad Beeler (29:59)
Yes, yes.
Yeah.
Chris Hall (30:20)
You want something
to drink, know, then they come and sit down and I don't go like, tell me about your money, you know, like first thing I say is like, tell me about yourself. Like how did you get where you how'd you get in this chair? Like how'd you even hear about us? Like how did you, you know, what have you done so far? You know, those kinds of things. And again, going back to what you're saying is like if they say like I've done X, Y, Z, you don't go, ⁓ that was dumb. You know, like you're like now I know why you're here, you know.
Brad Beeler (30:25)
Yeah.
Yes, stupid. Idiot.
Chris Hall (30:44)
Like you go,
Brad Beeler (30:44)
Yeah.
Chris Hall (30:45)
no, yeah. I mean, if anything, I do a lot of what you do is I'll say, oh, I actually have made that same mistake because that's humans, right? We're humans. We make mistakes. And I think one of the things that makes me a phenomenal financial advisor is because I've made a lot of mistakes. Back before I became a financial advisor, when I was just an investor, I made a lot of goofy mistakes. So I tell my kids, I tell my kids I coach all the time that the best way you can learn is through failure.
Brad Beeler (30:51)
Yes. Yeah. Yeah.
Chris Hall (31:09)
I think that's excellent. again, you get to know the people, you connect with them. They don't really care what mutual fund you're going to pick for them, what ETF, what stock. They don't really care about that. They want to know that they can trust you with their money. So I think that's an excellent correlation to what you just said. It's such an excellent correlation to people, how they can run their business. And I think that's one of the reasons I was very excited to have you on the show is because I felt like there was a really nice correlation between the two.
Thank you for sharing that with me. Now I do have something. what are the biggest tells when someone is lying?
Brad Beeler (31:41)
Yeah, I always get this Chris and it's like it's funny because we're we're bad at it, right? We're 54 % effective was the biggest study ever done by Paul Ekman who just recently sadly passed last week but in 1994 he published a study about he had about 10,000 people and this ranged the spectrum from
Chris Hall (31:43)
I'm sure you do.
Brad Beeler (32:00)
college students, to cops, to Secret Service agents, FBI, all over the ⁓ spectrum. And we were 54 % effective. And the one interesting part about it was that the Secret Service was like exponentially better than most people at this. They were in the 70, 80 percentile. And his assumption was that our observation skills on protection...
and the fact that we look at people so much and the fact that many times in the financial cases, the scams we work, we're talking to victims and offenders. So we're kind of seeing both sides of the equation and we're less judgmental. So that was his assessment, whether it's right or it's wrong, is why we tend to be a little bit better at it. The way I like to look at detection of deception is it's kind of like, omission is the most common thing that we see. It's just people choosing to not.
put themselves in a position where they lie. If you want to use a metaphor, it's kind of the dog off the leash. The dog can go wherever it wants to go and it can just choose what not to tell you. Whereas when you put a dog on a leash and you ask it a yes or no question, now it has a problem. So if I was going to try to find out if you were being truthful or not, Chris, I would try to create scenarios where I could have yes or no questions. And the things I'm to look for is pattern recognition of delay.
So that's one of the most common is if you go no, no, and then there's a no. All right, so why is there the delay or the repeating of the question? Like if I asked somebody, you know, where they were from, where they grew up, and did you shoot that person? They didn't ask, they didn't re-ask the question, where am I from? They asked the question, did I shoot that person? They're buying themselves some time.
You don't always see it, but it's one of the things that I always like to talk about it, because when you do see it, it's readily recognizable for most people. So delay. The other aspect of that is vocal inflection. And what I mean by that is there's, did you shoot that man? No. Versus, did you shoot that man? No. And no with a question mark is different than no with an exclamation point. So when I asked my daughter, did you clean your room? Yes. It's almost like she's...
Chris Hall (33:48)
Hehehehehe
Brad Beeler (33:50)
It's almost like she's saying it going, did he believe me?
And then liars also lie very, very specifically. And I hate to use my kids as an example, but son, did you get your homework done? I got my math homework done. That's not the question I asked, right? So I follow up with, did you get all your homework done? And I put an exclamation point on it. And well, I didn't get my biology done yet. So liars lie specifically, vocal inflection.
Chris Hall (34:03)
⁓ ha ha.
Brad Beeler (34:12)
Delay and the other thing I like to look for in especially an open ended statements is any L Y statement. So usually normally typically You know if you ask if you sit down with one of your clients and you're asking about some of the financial decisions that they make and they say well typically Well, normally well usually What does that mean? It means there's a lot of other circumstances where typical normal unusual didn't happen. Okay
So, LY statements, exclusive qualifiers, are things that ⁓ can be problematic. Sometimes people say, well, if they swear to God or swear to a higher power, that can be an issue. To me, it goes 50-50. But usually, if you ask a yes or no question, you should get a yes or no answer, and it should be in a timely fashion. And if it doesn't meet those parameters, if it's not yes or no and it's not in a timely fashion, put a red flag next to it.
Chris Hall (34:55)
What about someone who says like to tell the truth or to be honest when they say those kinds of things like that that always just like perks my ears up It's like wait, you're not honest with me other times
Brad Beeler (35:00)
Yeah, it's a, I would say, yeah, and you said it perfectly. It
perks your ears up, correct. Or when somebody says, you know, it was frigidly cold. Like when they're describing a, like if you're somebody, if we're doing two truths and a lie, well, you could have just said it was frigid or you could have just said it was cold. Why'd you have to add frigidly cold to it, right? So there's certain linguistics as far as how people answer certain questions that can be problematic. Yeah.
It should stand on its own to where you don't have to spice it up by saying, to be perfectly honest with you, right? We call that in statement analysis, that's just an unnecessary addition. And is it 100 %? Absolutely not. But am I gonna do a follow-up question pertaining to that? you betcha.
Chris Hall (35:42)
So you had mentioned two truths and a lie. I bet you're phenomenal at that game. you phenomenal at that game?
Brad Beeler (35:46)
⁓
I'm good, but it depends on if people think of Two Truths and a Lie as you just spout out, I've done this, this, and this. Well, chances are I'm gonna be no better than Chance. Now, if we got 20 minutes and I can walk you through the touches, tastes, the dates, and I can have you go backwards and forwards and tell it from different perspectives, yeah, I'm probably gonna get you about 90 % of the time. But we're a tribal society.
that is very, very good at lying and very, poor at detecting it. Because if we were 100 % honest throughout history, you would have got kicked out of the tribe. So we need to be able to say those mashed potatoes were very good, And we need to be to you look great in that blouse, dear, and vice versa. Because if we were 100 % honest in our society, we would be voted off the island very, very quickly. So there's still a little blind spot there. But if I get 20 minutes, and I say this, I just did a podcast last week where I didn't get it.
Chris Hall (36:22)
Hahaha
Brad Beeler (36:38)
We're good liars and we're very bad at detecting it. So I can do this for 30 years and still not be a hundred percent at it for sure.
Chris Hall (36:44)
So along that same line, something when I was listening to some of your other podcast stuff, something that came across in my mind was like, do you play poker? And if so, that's a really long, you get, you get time to like learn all their little tweaks and their fidgets and stuff like that. Is that something that you're pretty good at reading people in poker?
Brad Beeler (36:56)
Yeah.
Well, I would say this, if you could say, hey, secret service, polygraph examiner, you do this for a living, you'd think you'd be good at poker, right? But when's the last time you've seen a cop in the final table of the World Series of Poker? It's probably never happened, right? And the reason for that is we're, yeah, you would think because we're very risk adverse, right? I'm the person that as a financial advisor, you'd go, Brad, what are you doing? Why are you putting...
Chris Hall (37:18)
Yeah, I can't think of anybody, yeah.
Brad Beeler (37:28)
all your TSP money, all your 401k, seven years out, why are you putting it all in the most safe stuff? No, that compounding financing, that's when you make your money, Brad. It's because I don't want to lose it, right? I got this money, I don't want to lose it, right? And I'm never gonna push all in. And so I may be able to probably get more than the average bear, but the good poker players, they're not risk averse. If they lose it all, ⁓ I'll get it back. People in law enforcement and most people that have developed wealth,
Chris Hall (37:39)
Right.
Brad Beeler (37:55)
Don't take chances like that. That's why they have wealth, right? They err on the side of caution. So I would say I might have attributes that are helpful in poker, but not a personality that would be beneficial to that.
Chris Hall (38:07)
That's an excellent response. So you mentioned ⁓ using all five senses in communication. How does smell or touch factor into building trust?
Brad Beeler (38:16)
Yeah, touch, definitely. Handshakes, know, haptics. You've probably met people over the years, Chris, that I know for me it's my wife's Sicilian godmother, where she just has the ability to touch on the shoulder or on the hand or on the elbow where it's magical, right? It's like a spark. Is that touch is a very, very important aspect. We've to be careful of it in the business sector, but handshakes, the first thing you do, it's the last thing you do in an interaction. We've got to be good at it. I know we talked about that.
you know, just a little bit. Obviously smell, you know, the two senses that are most important to us from evolution are sight and sound because that's what kept us safe. So from a sight standpoint, I want to be wearing neutral clothing. I want to be as we discussed earlier, I want to be ventral fronting. I don't want to furl that brow. From a sound standpoint, I want to have a slightly deeper tone and not be that annoying person. And I want to listen more than I talk. From a smell standpoint, I want to not be my son with the Axe body spray that he's using not as a
aroma, as a bomb that goes off, don't want to... Smell should never... We should always err on the side of the caution when it comes to smell, right? But there's a lot of science that goes into when you go into certain stores at the mall, there are specific smells, whether it be a citrus, whether it be certain kinds of potpourri that they use, that will actually get you into buying mode, all right? Whereas bad smells can be very problematic. I actually had a suspect one time
He was almost, he had a defeated body language. I feel as if he was about to confess. And the room that I was in was a, what you would think of as was interrogation room from a local police department. It smelled like cigarettes and sweat. And he attribute that from when he was in jail before. And he literally looked at me and goes, Brad, this smells like jail. I think I should probably talk to my lawyer. And that was it. So smell, you you can remember what your grandma's apple pie smelled like or whatever your favorite dish that you're.
Chris Hall (39:55)
Ugh.
you
Brad Beeler (40:02)
fiance makes, we have such a memory when it comes to that we code with smells. So smell is so powerful. And then taste. You the thing is, that when it comes to business, how many business deals are done over food, right? How many business deals are done, you know, over sandwiches, brunch, whatever the case may be, is that we are so attuned to talking at a dinner table because we did it for most of our lives, right? So.
Chris Hall (40:18)
Yeah.
Brad Beeler (40:27)
I truly have had situations where I've interrogated people over McDonald's, Wendy's, whatever the case may be. And I got reciprocity benefit out of that. You know, I'd take 20 bucks out of my wallet and give it to the detective. I already knew what they liked. So I'd say, hey, I'm getting some McDonald's. What can I get you? McDonald's. Can I get a Big Mac? Absolutely. And mammals, they will not eat when their heart rate's at an elevated position. So it's diagnostic for me because one, I get a reciprocity benefit by providing food to them, but also,
Friends eat together and they break bread together and if they are eating it says to me they're not nervous. It says to me from a barometer standpoint that they're in a good headspace so that now I can have this communication with them. Whereas if they're like, man my stomach's bothered me, that says to me I still got some work to do. I need to spend some more time on rapport before I start asking some of those hot questions or in your sense or some of your listeners sense before I try to get down to the brass tacks of the business deal.
Chris Hall (41:18)
Right, right. And I mean, you mentioned eating, you know, and I mean, it is amazing how much, like if you go and have a meeting with somebody, like let's just say you're gonna meet with someone like a referral partner or something, you go to meet their office and you hang out. It's a very business oriented type of a deal and there's hardly any connection. If you take that same meeting off the office campus and you take it to like a little cheesy.
hole in the wall Mexican food place, like all of a sudden the connections start building like crazy because it just it's an attitude of like, hey, I'm not here to like, get something from you or I'm here to connect. Yeah, we're just chilling. I like that.
Brad Beeler (41:50)
Yeah, we're just chilling. And the more,
yep, the more places you associate with somebody, it's, ⁓ once again, you feel safer with somebody when you move a location. So if I meet you here, and I say this to people on a first date, if you want to have a better impression on a first date, you will have drinks one place and you'll have dinner somewhere else. Because subconsciously, you're saying to yourself, feel safe because I'm going to another place with this person. So.
good pharmaceutical salespeople will do that is the traditional thought was, hey, I'm just gonna bring in whatever to get to the receptionist to get time with the doc. But when the doc's in his office, he or she, they've got other things to do and they know the sales pitch is coming. Whereas if you can say, hey, can I just get 30 minutes? Can we go to Starbucks? Whatever the case may be. Now once again, you're subconsciously showing trust because they're leaving with you. So that's a good pickup on your part.
Chris Hall (42:38)
Right. Yeah,
I was also, I was a pharmaceutical rep for 10, 10 years. So I was the, I was the coffee guy. I was the lunch guy. Totally get it. Yeah. Got to get them out of there. They got to get them out of their, you know, their structure. So, ⁓ one of the things that I was talking about early in the podcast was like health and stuff like that. What, what habits or routines have kept you sharp during all of these years of high pressure work besides like jujitsu? Do you like have a diet?
Brad Beeler (42:43)
There you go, gotcha. You get it, you get it.
Chris Hall (43:05)
type of a system that you're in? I think we had talked off air, you're a carnivore guy.
Brad Beeler (43:06)
Yeah.
Yeah, I like carnivore. I won't say I'm religious to it, but processed carbs are the enemy. And it's so easy.
Being in the Secret Service for 25 years, it was so difficult to get good, nutritious meals on the road. So trying to get whole foods that aren't processed and avoiding the carb trap because that's when you constantly keep chasing the dragon, so to speak. You constantly gotta get that nourishment and you're eating every 90 minutes as a result and your blood sugar gets all jacked up, your insulin levels get jacked up and the next thing you know you got a gut. So for me,
I was blessed to have a lot of very, very smart nutritional people around me. As far as when I did have my cheat meals, they were typically pretty high in protein and pretty low in sugars. And then trying to work out at the right time. I'm also a big fan in the morning of apple cider vinegar with honey. ⁓ I like the taste for it. I think it satiates me a little bit. And it also helps your gut health a little bit, your biome down there, and then probiotics.
Chris Hall (43:58)
Mmm.
Brad Beeler (44:06)
Big fan of that as well. And then drinking, drinking water. You gotta drink water. And then some of the other stuff is just common sense. Avoid the alcohol, tobacco. You know, too many people, they just get so accustomed to that six pack or the bourbon or whatever the case may be. And I've got a lot of friends that are into that and I just try to, you know, if you're gonna do it, obviously moderation, but I'll have one drink and then try to follow it up with a cardio session as much as possible. And for me, it's also doing the, for a long time I did the CrossFit type.
Chris Hall (44:13)
Yeah.
Brad Beeler (44:33)
physical activity where on the more intense zone three side. I've kind of since changed my view on that. I think the worst health I was ever was when I was a triathlete doing Ironman's is that low steady state cardio. You see a lot of people that you see them at the end of the marathon, that four or five hour marathon, they have a pretty high.
body fat count because they're always in that zone one or zone two cardio's. Whereas you see sprinters and people that are doing 800 meters, what's their body type? It tends to be leaner because they tend to train at that higher capacity, that zone three, zone four. that for me, keeping that zone three, zone four, and that for me is rolling in jujitsu, that's where I tend to be. And also keeping a journal and having some type of device, whether it be a whoop or there's various other types of products out there that...
Chris Hall (45:00)
Yeah.
Brad Beeler (45:18)
You know how many calories you're taking in. You know how many calories you're burning. Because there's too many people out there, Chris, that they think they're on a diet or they think they're doing the right thing. And they're really in excess every single day because they're drinking that shake that's got 700 calories in it. Or they're drinking that caramel macchiato that's got 1,000 calories in it. And you can drink 1,000 calories in about 45 seconds. And it's going to take you about four hours to burn that off with cardio. nutrition is an 80-20 rule.
You know, nutrition is 80 % of being in shape. 20 % of it is genetics and working out. So what you take into your body is so much more important than what you do from an exercise standpoint.
Chris Hall (45:57)
Yeah.
So before we close it down for the day, I wanted to kind of ask you, what led you to just decide, hey, I want to write a book?
Brad Beeler (46:04)
No, I appreciate that Chris. So for the last eight years, I was instruction. So I was teaching the intelligence community and the federal law enforcement community how to do what I done with polygraph. And I'd still do polygraph, but what I found is I got more enjoyment out of teaching people is that you can only be in one room in one day. But if you're with 30 people in one day teaching them.
The force multiplication aspect of that and the joy I got out of getting an email six months removed where a former student would say, hey Brad, I did this and it worked and I put this bad guy in jail or I found, know, vindicated this person is that was so enjoyable that I started putting stuff down and I started putting war stories down. And I wrote what I thought was a law enforcement book and I was blessed that my editor and, you know, the publishing company said, hey, these are a lot of universal principles. I mean, we talked about the score principle and that it can apply to you.
It can apply to your listeners. can apply to parents, teachers, coaches, just as much as it can in the interrogation room. So, broadened out the focus of it a little bit. And I'm really happy that I just got my pre-order books in the mail yesterday. So, that was an exciting unboxing moment when I opened that up because it just seemed like 25 years finally had come on a piece of paper. So, actually...
Chris Hall (47:08)
Yeah, let's see it.
Brad Beeler (47:08)
the first time I've
ever showed it. It came yesterday. So it's got some, we went with some redactions on it to make it look like it was top secret stuff. yeah, yeah, yeah.
Chris Hall (47:11)
Great.
I think the cover was perfect. When I saw the cover, thought
the redactions on that is going to light everybody's eyes up.
Brad Beeler (47:21)
Yeah, ⁓ thank you.
So it was a full circle moment. I got a little emotional last night when I opened up the box from the publisher. So I'm glad I got to show it to you.
Chris Hall (47:27)
Ha ha.
So kind of like what's next for you then?
Brad Beeler (47:33)
You know, I'm still in the government. still teach. I do some keynotes and some private teaching and coaching and that type of stuff as well. But I'm still in the government. I'm still teaching with our department defense type people. So I'm blessed to kind of still be in the game a little bit. But we'll see. We'll see where it goes. Most books, it's like most restaurants, it's like most business ventures don't.
don't make you wealthy, right? They don't make you rich, but we'll see where it goes. It was one of those things where I just really hope it helps people. I hope it helps somebody that can have a conversation with their son that create an environment where that son will call them at two in the morning, hey, come pick me up, dad, to where, or whatever, to where it helps a parent, teacher, coach, or it'll help a law enforcement officer, agent, police officer obtain information to put.
some bad personal ways so that they can't victimize people in the future. So in any of those aspects, it happened to help us one person, it was worth putting it on paper.
Chris Hall (48:29)
Yeah, I had reached out to, do you know Todd Marinovich story? Do know that? We're about same age. Todd Marinovich has got a book coming out and I wanted to see if I could get him on the show. And one of the things that I had said in my email to him was like his story changed the way that I parent. I did not want to be like Marv Marinovich. And so if you guys don't know it, there's a really good 30 on 30 and of course Todd wrote a book. So check it out.
Brad Beeler (48:48)
Wow.
Yeah. Yeah.
Chris Hall (48:55)
you know, with these kinds of books, you know, they can make such impact and that impact could be never seen by you. Um, which is one of the reasons I love doing my podcast because I love exposing people to this kind of information because it could truly impact. Again, I think, I think the, what you use as an example is perfect. You know, a father with a son, you know, like, you know, talking to them in a very open way.
that allows them to come back and say, hey, Dad, I need help. Oh, you know, I have this story, and I know we're getting close to the end here. But I don't know if you remember when the whole Robin Hood GameStop thing went down. There was this one kid, and he was like a younger guy, but he had leveraged a small amount of money to short GameStop. And so like over
Brad Beeler (49:24)
Yes.
No, you're fine.
Mm-hmm.
Chris Hall (49:46)
overnight, he owed like $2 million from this short because of what was happening with the GameStop sock and he killed himself. And that just broke my heart because I'm like, why didn't you talk to your dad, man? Like, you know what I mean? Like, come talk to me. Like, if that happens, you know, you could have been like, it's fine. You're going to be fine. It's the stocks going to come back down. And even if it doesn't, you're like 19. We'll just you know, you just commit bankruptcy. You know, you're not
Brad Beeler (50:10)
Yeah.
Chris Hall (50:12)
It was coming up and
by the time you're 26, you'll be fine again, you know? But like just that broke my heart. And so, you know, like having these open communication lanes, you know, could be truly, you know, phenomenal for parents. And again, as a business owner, you know, learning that, you know, like it's not about you, it's about your client, it's about your prospects. And so I think I'm really excited to read the book when it comes out. Are you going to do like an audible version? Because I actually don't read that much anymore.
Brad Beeler (50:37)
Yeah, yeah, we
just we picked out the ⁓ vocal narrator. Nowadays, most people, most like Amazon and the Kindle types, they don't allow you to basically author your own vocally. So we picked out the vocal actor. I guess they're called vocal actors, but it was it was an interesting concept, you know, so I can't wait to hear it, you know, hear your words spoken by somebody else. So excited about that, you know, so.
Yeah, definitely grab the audible version.
Chris Hall (51:03)
Yeah, I will. Absolutely. Before we go, there anything else that you want to talk about? Something that we might have missed?
Brad Beeler (51:08)
No,
I appreciate the opportunity. We covered a ton of stuff. Chris, you asked me some questions that nobody else has asked me. I think ⁓ definitely opened up some talking about some areas going into the financial aspect and management and leadership that normally I don't talk about. Normally I stay in my safe zone when it comes to law enforcement and things like that. So I appreciate the way you asked the questions here today.
Chris Hall (51:33)
Absolutely. ⁓ Thank you for that compliment. I appreciate that. I truly actually do believe you're a very good speaker, not only today, but then the stuff I've seen. So I don't know if this turns into a speaking thing for you as well, but you should consider it because you're very well spoken.
Brad Beeler (51:48)
Thank you, Chris. I appreciate it.
Chris Hall (51:49)
All right, well thank you guys for listening. Thank you, Brad, for being on the show. I hope you guys got a lot out of it. I know that I did. As always, I'm going to ask you to ⁓ hit the Like button, hit the Share button, hit the Subscribe button, do all those things that lets the algorithm know that we're ⁓ something you want more of, ⁓ not only for you and us, but so that other people can find us. That's how people find us, is that you hit the Like button.
And the next thing you know, someone shows up in someone else's feed, and they hit the Like button, et cetera, et cetera. So I do have kind of a cool thing to report. Somebody I didn't even know reshared one of my clips on his Twitter channel. And it already has over 60,000 views and has like 500 reposts and stuff like that. And it's somebody I didn't even know. So thank you for doing that. Thank you for the shout out. And we just appreciate you guys. ⁓
that you appreciate us. So thank you so much for that. And thank you once again, Brad, for being on the show.
Brad Beeler (52:42)
Thank you.
Chris Hall (52:42)
All right, you guys have a great day.