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In this episode of Retailgentic, Scot Wingo is joined by Michelle Grant, Director of Strategy & Insights for Retail and Consumer Goods at Salesforce. Michelle brings powerful insights from Salesforce’s massive retail data sets, surveys, and first-hand industry experience.
They dive deep into:
🧠 How Gen Z is driving the adoption of AI shopping agents
📊 Data from Salesforce’s Connected Shoppers Report
🤖 Where AI agents are showing up in real-world retail—from customer service to marketing and inventory
📈 What brands and retailers must do to stay relevant in the agentic future
💬 Why websites aren’t going away—but will need to evolve fast
If you want to understand the real-world impact of generative and agentic AI in commerce, this episode is a must-watch.
0:00 - Intro and Michelle’s background
2:00 - What Michelle does at Salesforce
5:45 - Salesforce’s data sources: Commerce Cloud + surveys
8:00 - GenAI traffic trends (Q1 2025 data)
10:30 - AI agent traffic from ChatGPT & Gemini
12:00 - Social vs. search vs. agentic behavior
14:10 - Connected Shoppers Report overview
15:00 - Gen Z adoption of AI agents
18:20 - What consumers want AI agents to do (customer service, returns, loyalty)
22:00 - Retailer adoption of agentic tools
26:00 - The future of retail websites
30:00 - Hyper-personalization and AI memory
35:00 - Final thoughts on retail strategy in the AI era
📰 Make sure to subscribe to the Retailgentic Substack: https://www.retailgentic.com
📺 Watch episodes on YouTube: youtube.com/@retailgentic
🎧 Listen wherever you get your podcasts: Spotify, Apple, etc.
They dive deep into:
🧠 How Gen Z is driving the adoption of AI shopping agents
📊 Data from Salesforce’s Connected Shoppers Report
🤖 Where AI agents are showing up in real-world retail—from customer service to marketing and inventory
📈 What brands and retailers must do to stay relevant in the agentic future
💬 Why websites aren’t going away—but will need to evolve fast
If you want to understand the real-world impact of generative and agentic AI in commerce, this episode is a must-watch.
0:00 - Intro and Michelle’s background
2:00 - What Michelle does at Salesforce
5:45 - Salesforce’s data sources: Commerce Cloud + surveys
8:00 - GenAI traffic trends (Q1 2025 data)
10:30 - AI agent traffic from ChatGPT & Gemini
12:00 - Social vs. search vs. agentic behavior
14:10 - Connected Shoppers Report overview
15:00 - Gen Z adoption of AI agents
18:20 - What consumers want AI agents to do (customer service, returns, loyalty)
22:00 - Retailer adoption of agentic tools
26:00 - The future of retail websites
30:00 - Hyper-personalization and AI memory
35:00 - Final thoughts on retail strategy in the AI era
📰 Make sure to subscribe to the Retailgentic Substack: https://www.retailgentic.com
📺 Watch episodes on YouTube: youtube.com/@retailgentic
🎧 Listen wherever you get your podcasts: Spotify, Apple, etc.
Creators and Guests
What is Retailgentic | Consumer Behavior & Retail Trend?
Retailgentic explores consumer behavior and retail trends to help brands and retailers innovate. Join Scot Wingo for expert insights, actionable news, and ecommerce innovation strategies to navigate the future of retail and agentic commerce.