Bree Van Leeuwen & Daily Shade: The Sunscreen Startup That Questioned Everything

In this episode, Adam Callinan sits down with Bree Van Leeuwen, founder of Daily Shade, to break down how a personal moment turned into a four-year product development journey in one of the most regulated industries in the world.

After her daughter had a severe allergic reaction to a “safe” sunscreen, Bree uncovered major gaps in the industry—misleading marketing, hidden ingredients, and a lack of truly clean, effective mineral options. What followed was years of formulation, failed iterations, manufacturing challenges, and ultimately launching a DTC brand from zero.

This conversation goes beyond product—it’s about resilience, questioning systems, building while flying, and the reality of balancing entrepreneurship with motherhood.

🚀 What You’ll Learn

•  How a personal problem turned into a startup opportunity 
•  Why most “mineral sunscreens” aren’t actually clean 
•  The 4-year journey to develop a compliant, effective product 
•  Navigating FDA, contract manufacturing, and product failures 
•  How to launch DTC with no experience or marketing budget 
•  Why “building the plane while flying it” is real 
•  The truth about startup life, motherhood, and systems 
•  How to manage chaos, uncertainty, and founder pressure 

🧠 Key Takeaways

•  The best businesses often start with real pain points 
•  Industry norms should be questioned—not accepted blindly 
•  Execution beats overplanning every time 
•  Contracts matter most when things go wrong 
•  You can’t do everything—systems and support are critical 
•  Balance is built, not found 

🔗 Explore More

👉 Pentane: https://www.pentane.com
👉 Growth Mavericks Podcast: https://www.growthmaverickspodcast.com
👉 Daily Shade: https://dailyshade.com

Creators and Guests

Host

Adam Callinan

Adam Callinan is the founder of Pentane, a financial and advertising command center that empowers brands to drive predictable revenue and intentional profit. Previously, Adam co-founded BottleKeeper, a bootstrapped consumer brand that scaled to $8M in sales within three years – without employees – and was later acquired in 2021 as an eight-figure business with a team of four, marking Adam's second successful exit.

What is Growth Mavericks?

This podcast dives deep into the tactical moves that drive business success, as well as the mental and physical resilience required to sustain it.

Hosted by Adam Callinan, a seasoned entrepreneur with multiple exits, an avid outdoorsman, and an family man with crystal-clear priorities, each episode unpacks real-world challenges, actionable insights, and the mental and physical disciplines that fuel long-term personal and professional growth.

Whether you’re scaling a startup or refining your mindset, disrupting your default is how business and life strike a balance.

Adam Callinan (00:50)
Today we are joined by Bree Van Leeuwen. She is the founder of Daily Shade. And this conversation hits on everything from sunscreen and sunscreen misinformation to the realities of building a physical product like this from scratch, from nothing, from concept. Bree is a PA, a physician assistant. She is a mom and she is the founder that created Daily Shade. After her daughter had a severe reaction to a sunscreen that looked safe, was marketed as safe.

was made for kids and Brie just thought there had to be a better way to do that. So this experience sent her down a four year formulation journey, live on that for a second, to create a true mineral sunscreen without all the chemical UV boosters and the 1700 plus European band ingredients and.

that thick white ghost face mineral after thought that we all have. And we use these super thick mineral sunscreen. So she figured out how to solve that problem. We spent a lot of time talking about why for some reason, sunscreen has become this like very interestingly controversial topic talking about melanoma and its prevention. The problem with the misleading sunscreen marketing, FDA testing, contract manufacturing, and the difficulty with that packaging issues.

launching a direct consumer brand with no formal background, which is epic. There's so much good stuff packed into there and building a plan while you fly it, which is what we all do when we have startups. So we also get into one of the best founder life conversations that I have had here on growth Mavericks, especially around motherhood guilt and the systems that, we all need. But in particular, it seems like moms need in order to be able to, build and be entrepreneurs and, and try to maintain some.

some balance in there. it's a really important conversation and another great one here on Growth Mavericks. Let's get into it.

Adam Callinan (02:42)
get into the world of sunscreen? I definitely want to spend some time talking about daily shade and your, background.

Bree Vanleeuwen (02:47)
Sure, yeah, do we want to start? We're in it?

So how did I get into the world of sunscreen? I fell into this by complete...

not accident, but it wasn't a plan for me to fall into this. So I've been practicing medicine as a PA for a number of years. And at the time that I thought about starting this company, it was in 2020. I'd been practicing medicine for, oh, don't know, over a decade at that point. So I was living in South Alabama with my husband for his job. And it just happened to be that my license as a PA didn't transfer to Alabama. So I'm in Utah practicing, then we moved to Alabama and I went from having this really great career to just, to not a lot. was a stay

home mom wasn't doing a lot in. We did have a pool so our not that I wasn't doing a lot I was doing a ton stay at home moms work harder than anybody else. full time job. I was doing more than normally I probably did working full time. Well they're both hard it's both they both have their things but anyways different conversation but I was in Alabama and I we were swimming quite a bit we were at the pool a lot and I was very serious about sunscreen I had worked in reconstructive facial plastic

Adam Callinan (03:29)
Yeah, there's plenty, plenty to do. That's a full-time job. Yeah, incredibly difficult job. Yeah.

Yeah.

Bree Vanleeuwen (03:51)
surgery before coming to Alabama. So in the state of Utah, Melanoma is the number one state in the entire, Utah is the number one state in the entire country for Melanoma, which is most dangerous form of skin cancer. And we're three times the national average here. I think that shocks a lot of people because they think, it's gotta be California or Hawaii or Arizona or Florida or somewhere where it's really sunny and you're out in the sun all the time. And the truth is it's right here in my home state of Utah. And that's because of the elevation, the altitude, the year round sports, the snow reflecting 150 %

UV rays and it's also melanoma is the number one cancer in young people age 26 to 30. I think a lot of people think that skin cancer is a disease of like you know 80 year old white men. I think that's sort of the picture that people have for skin cancer in their head and we need to flip that because it's so much bigger than that so much broader. It is the most common cancer in young people age 26 to 30. That is crazy and I think the really crazy part is it is 90 percent preventable. Like we are talking about a cancer that

is most common cancer in America that is over 90 % preventable. There are some cases within that 10 % that are familial, it is a different kind of conversation, but 90 % of those cases could have been prevented with proper skin for proper sun protection. So I just think that's a really interesting conversation. if if you know someone said like here is a bra and if you wear this bra there is a 90 % chance you won't get breast cancer. Every woman would be wearing the bra and yeah.

we're saying here is a product and here are some strategies you can use that 90 percent chance you won't get skin cancer and people aren't doing those things. They're not taking that advice and that information to heart. So anyways I was in Alabama and we were using the sunscreen at the pool every day. I was very very serious about sunscreen just because of my background and we were using sunscreen that made my kids look very much like a white ghost all over the place right. They were white but I was in my backyard. I didn't

what they look like. I just wanted them to be safe from the sun so I'd cover them in white, you all over their face. And we went out to Destin for my daughter's one-year birthday cake smash and I said to my husband like, oh I want to put sunscreen on her but I don't want her to have a white face for the pictures because it's, you know, this like moment of there's she's smashing this cake. So we went out and got a different brand that a friend of ours was like, oh this doesn't make your kid look white. And I said, okay great let's use that one. But it did say 100 % mineral on the front and it had a baby on the front and so it was apparent.

you think you're doing the right thing. We put the sensor on her.

And you can see us in real time as she's smashing the cake. You can hear us saying, what is going on? Why is she breaking out into hives? Wait, she's having an allergic reaction. What's happening? She starts rubbing her eyes. Her eyes are just this watery mess. She starts getting these visible hives and bumps all over her skin and her face. It was in real time. And you can hear us saying, like, is it the strawberry drink she had at the restaurant? Is it the cake frosting? What's going on? Like we were just so confused. And so we put her, we had to put her on a steroid cream and eventually things calmed down.

Adam Callinan (06:30)
Cheers.

Bree Vanleeuwen (06:49)
after a couple of weeks, but it was so bad. And then I used that sunscreen again, not knowing, and she broke out in the same just horrible blistering hides all over her arms and face, and I felt like the worst mom in the world, you know. Anyway, it was in that period of time that I realized that there is a very serious gap in the sunscreen market where parents think that they are using a mineral sunscreen, right? Like we all know in our mind there's this connotation that mineral is best, and so we choose the one that says mineral on the front of the package, not knowing better.

And the truth is there's so many nuances in sunscreen. There's so many nuances in the marketing game and what is allowed legally to be put on a sunscreen bottle. It still blows my mind what's allowed to be put in the marketing on the front of the bottle. So there's a lot of nuances. That was the moment that I realized, okay, there's either like this true mineral sunscreen category that leaves my kid looking like a white little ghost running around and just ridiculous that I be okay with in my backyard pool. But if we were going somewhere public, I wouldn't want to look like that. I know they don't want to look like that.

It's sticky, it's thick, it's hard to get it on them, but that existed and it was safe and worked really well. And then there was this other category of aesthetically pleasing sunscreens that I loved how they went on. I loved how my kid looked in them, but there wasn't anything that was both. And that was the first time that I realized that. And then I started spending just hundreds, well thousands actually of dollars trying to find one. And it got to the point where my husband was like, babe, we gotta call it a day.

it doesn't exist. Pick the one that is the least white. Let's go with that one and call it a day or make your own. That was like, you know, like those are the things we can do and I thought.

yeah, I could make my own sunscreen. could, how would I do that? What would I do? How would I fix this? That was really the moment, that was the environment where this really came to be. And that was in 2020. No, let's see, that would have been even before that, because I started the company officially in 2020. I did the name in 2020. So it was a couple of years before that. But yeah, 2018, I guess, was the first time that I had thought. And then 2020, I really got moving. We called the chemist, we got the name going. And then it took us four years of development.

and we launched in June of 24.

Adam Callinan (08:58)
So this is, there's so much goodness in all of that. And it follows a relatively traditional founder story of having a problem, solving the problem, selling the problem to other people or selling the solution to the problem to other people.

Bree Vanleeuwen (09:13)
Yeah,

no better entrepreneur than a desperate mom. Like think that's the fiercest entrepreneur, know, mama bear.

Adam Callinan (09:17)
I mean, I could not agree with, could not agree with that more.

And we have, we end up, I end up having, you know, the opportunity to speak to a lot of mama bears like that. I mean, I was the, the podcast that will come out right before yours, uh, is with a mama bear who created a thing to solve a problem. That was a family, you know, a family thing really. It's really interesting and compelling when you started that process, when you made the decision, okay, I'm going to.

Bree Vanleeuwen (09:26)
Yeah.

Yeah.

Adam Callinan (09:45)
Do it, I'm gonna make my own sunscreen. Who did you call? What did you do?

Bree Vanleeuwen (09:47)
Mm-hmm.

Okay, so I have, yeah,

I called a lot of places. So I started calling in manufacturers. That's where I started. I started saying, okay, if I'm to do this, who do I call? Sunscreen is a drug in the United States, so it has to be regulated through not only an FDA facility, but an OTC FDA regulated facility. And there's not very many of those that exist. It's a very specific kind of production that is allowed. So there weren't a lot of manufacturing houses. So I really started calling all of them. I called most of them that I could find.

that they were shooting out at me were just mind-boggling. you know, they'd say, okay, if you want to make a sunscreen, you can, we'll send you the formulations that we have, right? It's called like white labeling. We have formulations that we have here. They've already passed FDA testing and basically all you do is just find the formula that you like and then you put your, you you manufacture it, put it in your own packaging and sell it. And I said, no, I don't want to do that. I want to do something different. So I started explaining what I

to do to these manufacturers and they would say well

we don't have a formula like that which was basically removing all of the UV chemical boosters. So within a mineral formula and I'm doing air quotes of a mineral formula, that just means that the active ingredients are mineral, right? And you can have half mineral in the active ingredients like some chemicals, some mineral, but if I said, no, I want a full mineral formula, they'd say, yeah, we have this formulation. They'd send me the ingredient deck and I'd say, no, the active ingredient is zinc. That's great. But in your inactive ingredients, you have a lot of chemical boosters. I don't want any of the UV chemical.

boosters because that's what my daughter was reacting to. And that's what there's a lot of safety questions around the chemical boosters. There's endocrine disruption issues, allergic potential, there's a lot of issues there. And it said no no no I don't want any of the UV chemical boosters. And they'd say we don't have a formula like that. Okay so and no it doesn't

Adam Callinan (11:34)
So that takes it outside of FDA coverage, removing

something.

Bree Vanleeuwen (11:37)
It

just, they don't make it. It just isn't done. Like they just, it doesn't take it out of it. It just, it isn't done because zinc is so white and thick and pasty. And what companies do is they put a bunch of boosters in it because they can decrease the amount of zinc and they can load it with chemical boosters like butyl octosalicylate. And they don't have to put the percentage. Like on the active, they have to put, okay, we're using 10 % zinc, 15 % zinc, 20 % zinc. They have to list it. But in the inactive ingredient deck, you're not required to list the percentages of inactive ingredients

Adam Callinan (11:40)
Okay. Got it.

Bree Vanleeuwen (12:07)
you're putting into your formula. Like the consumer doesn't know how much of the inactive ingredient I have, how much of any of those sunscreen ingredients are there. You just have to report the active. So what companies do and what I know they do, because I went to these manufacturers and I know the percentages in them, they put a little bit of mineral and a ton of Ume chemical boosters and the booster like butyl octosylisolate, chemically speaking, is almost identical to a UV chemical filter missing one bond. It's like one hydrogen bond off of a UV chemical

filter. And the only reason it's not is because nobody paid to have it listed as an active. Like it isn't registered through the FDA. It hasn't gone through the, you know, years and years and years of approval to get it listed as an active, which is a really convenient, nice loophole for sunscreen companies, right? Like it's, does the exact same thing. It's the exact same ingredient and the exact same process, but they don't have to report the percentages and they don't have to list it as an active. Like it is the perfect situation for sunscreen companies. And they have been using this

loophole since the beginning of sunscreen.

Yeah, it was tricky because all the manufacturers just kept saying like, yeah, we don't do that. That can't be done. The formula will be too thick and you won't want it. It'll be too thick. And I said, well, why can't we make one that doesn't have the booster, but we can make it cosmetically elegant? Why can't we do that? And they said, well, I mean, you could, it would just take you a ton of iterations. would take you, you know, upwards of 15, 20, 30 iterations. And I said, well, let's do that. Let's start working on it and not in a rush. Let's try to figure it out. And then they would send me the cost and they say, okay,

going to be uh well it's $50,000 we'll send you our first iteration and you get four chances to redo it. So we'll send it to you and we'll redo it four times and if you don't like it then you have to pay us another $50,000 for the next four iterations. And I said well if you're telling me it's going to take us like 15 to 20 iterations I can't afford that. I mean I'm going to be in so much money by the time we get to a formula.

Adam Callinan (13:58)
Yeah, worth $300,000

into iterations.

Bree Vanleeuwen (14:02)
my gosh.

Yeah, I mean, I would be, I mean, I would be in so 50,000 is four iterations. So if I even got to eight iterations, I'd be in a hundred grand before I even had a formula that was half of what we wanted it to be. I would be in hundreds of thousands of dollars worth of R &D. And I just said, I can't do it. So I kept calling manufacturing places. None of them were on board with trying to figure this out. Like it just would take too long. And then when I added on the layer of, Hey, also you guys have a lot of ingredients in here that are banned in the EU. I want to be ready.

for global entry. I want all 1700 ingredients banned in the EU to be banned in my product. They thought I was insane. Like they just basically said like this is not, you know, and they're working with big, you know, big manufacturers like, you know, the big players that Neutrogena, the Coppertones, the Sunbombs, like they're working with all of these big players. I was this little fish that, you know, probably would do one order and not come back. And it just it wasn't worth it to them to really work with me, unfortunately.

So it was really tricky. I ended up finding a cosmetic chemist who was in my community here. I knew that he had worked in cosmetic formulation and I ended up calling him after I had a lot of really depressing phone calls with some manufacturers.

And I called him and said, Hey, like I have this idea. What do you think? And initially he was like, this isn't done. You know, this is the reason I said, yeah, I know all the reasons, but what do you think? Like, you think we could do it? And he's like, I think we could try. And so then he said, let me think about it. I'll call you back. And then he called me the next day and he said, look, do you want to, can I partner with you on this? Like, what if, you know, I did the formulation aspect and took a piece of equity and, we try to do this together. And I said, that would be great. So then this cosmetic.

chemist and I worked for four years to get this product right. I mean this is why companies, this is why the big boys don't do this is because they're missing out on four years of money coming in and the stakeholders are mad and they're failing and they're you know they have to answer to a whole bunch of people. I didn't have to answer to anybody it was just like let's see if we can figure this out on the back end and it took us I think probably six months to a year longer than it should have because of COVID. We had a lot of issues with backlog testing

products not getting to us quite quick enough, but even without COVID, it was three solid years of formulation and testing and failed testing and fixing it and going back and it was hard. But here we are.

Adam Callinan (16:19)
And during that time, are you still working as a PA?

Bree Vanleeuwen (16:21)
Yeah, during that time, I was in Alabama for

a couple of those years and so I wasn't really working. I was home. And then when I came back to Utah, yes, I actually transitioned into full-time teaching at Utah Valley University's PA program. When I came home, they offered me a job to get the PA program started at UVU. And I said yes. And I was there for three years before I quit my job to do this full-time. Yeah. And while I was there, it was this really beautiful moment because when I was at UVU, I became, I was a tenure track professor. And part of that is

you

have to do research as part of being a tenured track professor. And I was put on a grant that was called the Skin Cancer Awareness Grant, the SCAN grant. So we literally studied how to prevent skin cancer for a living. That's what I did at this place. So I was the PI on a research grant studying how to prevent skin cancer. So it was like this beautiful combination of my worlds coming together. And then I quit my job officially in January of 25. So about a year ago. Like a crazy person. Yeah.

Adam Callinan (17:16)
What a fortuitous

coming of events. That's amazing.

Bree Vanleeuwen (17:17)
Yeah, here we are

Adam Callinan (17:21)
So you finally get the formula.

Bree Vanleeuwen (17:21)
with my Mario cup for my kids.

Adam Callinan (17:25)
No, I love it. Yeah, you don't wanna see all the cups I have on my desk, full of kid stuff. So you finally get to the formula that does what you want, has the things that you want. I assume it's probably EU approved for all the things.

Bree Vanleeuwen (17:27)
Ha ha ha ha.

Yeah, yep, it has more than the EU

band ingredients. It's 1700 plus band ingredients, yes.

Adam Callinan (17:44)
Epic.

And then you, so you have the formula, then you have to go to packaging and design and all the stuff. How'd you get into that rabbit hole?

Bree Vanleeuwen (17:48)
Uh-huh. Uh-huh. Not my strong suit.

It's not

my strong suit. Like honestly, you know, we've redesigned the packaging since, but because we had to buy such a huge amount of product, we haven't released any of, we haven't reordered the packaging. I haven't designed, we just haven't reordered it because I had to get through 30,000 bottles of the original packaging before we could move to the new one. And the packaging is really, really hard. And honestly, it's not my strong suit. I think I was bootstrapping it. So was doing everything on our own. So we hired a family friend who was a graphic designer and you know, I had to

in my mind what I wanted. And I think looking at it now, there's obviously we've changed a bunch because we have, we've redesigned it. But the current packaging, I wanted it to reflect something that was not medicinal looking. I didn't want it to look like the, I don't know, very boring and medicinal product that it actually really is. It's just a really clean, boring sunscreen, but I didn't want it to look like that. I wanted it to look like something kids would want to pick up because I'm really trying to target.

at the kid audience. I want kids to feel like it's exciting and fun and part of their daily routine. And I wanted it to feel light and happy. When I was living in Alabama, we would go to Seaside, Florida a lot, which is where my daughter did her cake smash. This is the moment where my daughter was on the beach at Seaside, Florida doing her cake smash when this whole thing occurred. And there, I don't know if you've ever been there, but the sky there, the sunsets, the sunrises, everything about it looks like cotton candy sky.

has these clouds that are they look like cotton candy in the sky and you just it's the most beautiful sky I've ever seen and the person helping us design the graphics and said I just want it to look like a cotton candy sky I want it to be the the bluish greenish water of the emerald coast and I want cotton candy skies and that's sort of where we landed and and I love the vibes I love the color still we kept all of that I love the feeling of it I don't ever want to get rid of that it feels so gentle and happy and

I'm kind like a bull, like colors like red and orange make me really ornery in life. I don't even really know why. It's just like get, when I see the color red, I'm like, ugh, I just get really, I just get really ornery about it. So I didn't want any of those really harsh colors. just, wanted to keep it feeling aesthetically light and happy and pleasing for people. But I have done some market research and data analysis that has said that, you know, consumers want it to feel a little bit more sagey, a little bit more,

I guess medically related. So we've adjusted it to feel more like that. But even the original packaging, like I know we'll look back on it one day and it'll look so different than what we have. But there's just a special place in it in my heart where it was so authentically the brand and me. And it was it was like the amount of time that I spent slaving over that packaging. Like I have it right here. Like see how it has these like, you know, sunset sky and then this ⁓ the amount of time I spent

Adam Callinan (20:33)
Yeah. Yeah. I have it up on my monitor over here. I think it looks great. It's like perfectly

Bree Vanleeuwen (20:37)
⁓ my, you don't,

Adam Callinan (20:37)
kid friendly. It's great.

Bree Vanleeuwen (20:38)
the amount of time I spent doing this was ridiculous. And then what happens, let me tell you, when we sent it off to the printer, see how my logo totally goes away and blends into it. It didn't look like this on a printing screen and they don't send you a, you know, one printed and say, do you approve this? They send you a printed copy and they say, do you approve this printed copy? And the printed copy looked great. You could see the logo really clearly. It popped really well. And then when they sent us 30,000 of these bottles, my logo disappeared. Like, are you kidding me? And again, like I'm not,

I'm not someone who does this for a living. I've been practicing medicine for the, you know, better part of my life. I don't do manufacturing. I don't do product development. I don't, this isn't what I do. I don't do graphic design. So I've learned a lot. But like, man, I just have a special place in my heart for this. would, obviously we've had to fix some things, but even still, when I see it, it brings me so much joy. And like, see, we have this ghost with the line through it, cause it's no more ghost face. You know, we have the, we trademarked the ghost and everything. But anyway,

I still it still brings me joy when I see it. But yeah, that the amount of time, the amount of time that went into that was just silly.

Adam Callinan (21:37)
I think it looks great.

Yeah, I mean, what you're experiencing is pure entrepreneurship. It is called building the plane while you fly it. It's how it always works. It's gonna work like this for a while. Yeah, it's just the way it works. So when you, how did you manufacture? Were you able to take that formula back to one of those manufacturers and be like, just make this?

Bree Vanleeuwen (21:44)
Yeah, yeah, yeah, laying the tracks as it's going down. Uh-huh, yep, yep, yep, exactly right.

Mm-hmm. Yep. Yep.

took the formula back, so we own all of our own formulas. So there's no white labeling at our company. We never will have white labeling. We have in-house cosmetic chemistry that happens here. So we own our formulations, then we take that formula and very specific instructions back to a contract manufacturer and we say, wanna make this. And then they make it and it doesn't always go the way, it doesn't always go well. We had a failed production batch.

it completely separated. They didn't follow our instructions, so they followed the ingredients just fine, but they didn't follow the instructions. They didn't do the proper mixing time and have all the valves and all the things. They didn't follow the instructions on it, and what happened is because of that, it completely separated. The emulsion layer just split, so the product is on the bottom. I wish I had it somewhere around here, but there's water on the top, product on the bottom. It just completely split and separated, and that was a huge debacle. That was one of the most difficult moments of my life. We were in January. I mean, we were in

Florida for the month of January. We were there for my husband's work and my work trying to get the sunscreen into some boutiques. And I got a phone call that it had failed and that we were responsible to pay for this product. And I was so taken back by it, I got on the call with three men who were in the industry. I was not in the industry. It was just me against these three men that worked at this manufacturing place.

Yeah, I felt very much like a girl who had no idea what she was doing and they were telling me what it was supposed to be. were telling me what, you know, they were telling me like, this is how much you owe and this is, and I said, wait, I have provided you a product that works as ingredients, instructions that work. You guys just didn't follow them. And now you're telling me that I owe the money for the manufacturing process. And they said, yeah, it's your responsibility. And it was like a $50,000 hit. Like it was a lot of money. And

That was horrible. Like was just a really, really horrible and...

We got down to it and I actually talked to the owner of the manufacturer. got to the point where I went above them to their boss, the person who owns the manufacturing house. And it's a big contract manufacturer, right? Like these people are doing like huge productions. I'm just the smallest fish in the world to them. I don't really matter to them really yet. Don't matter to them yet. Probably not that I don't matter, but I'm just a small fish. And when I talked to the owner, he actually was incredible. And he said, no, this is our fault. This is not your

fault.

Like you gave us a working formula and we failed it. That's our fault. Like we need to take responsibility for this. We need to take ownership of this. I'll give you the credit back. Let's start over. Let's try again." And I can't tell you what that did for me with that manufacturer. It made me as an entrepreneur want to stick by that manufacturer and say, okay, you get my business. I'll try with you again. And had it had not gone down that way, they would have lost my business forever. I would never have gone back to them. And they almost did. The three people below that were going to take the

it made them look bad, right? Because it was their job and they had to report it and then, right? But, and so I see why they did it and I see that and I don't want to judge them too harshly, but also like what happened to doing business the right way and taking responsibility if you fail doing the right thing? Like, yeah.

Adam Callinan (25:04)
Yeah, just doing the right thing. You should judge them harshly.

That is not good behavior. That is not okay.

Bree Vanleeuwen (25:09)
It's not good behavior. Like what happened to doing the right

thing in business? It's like if I hired a tile guy and I provided him the tiles and I said can you these tiles in my bathroom and he went through and broke all the tiles and didn't lay the tile and then said you still have to pay me and still pay for the tile. Like we would we would shout from the rooftops on social media like never hire this tile guy he was the worst tile layer don't ever do it you know and we wouldn't pay him but yet I was put in this position and I think they were taking advantage of me a bit because I didn't know better. had

This isn't I'm not someone who works in this industry and they said well, this is just how it goes This is how this is industry standard and I said well, even if it is that's wrong. It shouldn't be that way So, you know I had to call my attorney we had the conversations and I drew up a new contract So the contract that I originally had with them, I kind of just trusted it I signed it because I thought like that's how it went and as a new business owner Don't ever do that Like you need to take that contract to your lawyer and that contract is not like sign this or don't work with me It's an it's an open

beginning conversation of, hey, this is what we're willing to do. And then you say, great, this is what I'm willing to do. This is what I'm not willing to do. And then you go through and you, you do a new contract that you both agree upon. And I didn't know that. I know that sounds so stupid, but like, I just didn't know that's how it worked. I just thought like, you agree to their terms that they don't work with you. And that isn't the case. Like that conversation and that initial contract is just like, this is what we do. This is what, and then you hire somebody and it just goes back and forth till you feel comfortable. So now we have an agreement.

Adam Callinan (26:23)
Thanks for watching.

Bree Vanleeuwen (26:36)
in place that is not just so one-sided. It's much more equal and fair and I've yeah it was a whole it was a whole thing but now we're in a good place but it was a really difficult moment for me. I felt like I'm gonna go under. I can't if I would have had to have paid that and not had product in my hand to sell I would have gone under.

Adam Callinan (28:17)
Yeah, and there's.

more entrepreneurial lessons building the plane while you fly it, the point you're, mean, you're already, you're already at it. Like the point of a contract is not that is not for when things are going great. It doesn't matter when things are going great. It's for when things go bad, just so we have clarity on when it goes bad, what happens next. And those, that's the whole point of a contract.

Bree Vanleeuwen (28:21)
yeah. Yeah.

Yep, it's like insurance. You never need it until you need it.

Mm-hmm.

That's the whole point. And I just, think naively,

I didn't understand that I could have a say in that. I didn't understand that I could say like, hey, I'm not comfortable with this or that. And then the amount of times we went back and forth, I was like, now we're doing business. This is what it looks like. And then I understood like, this is what this looks like. So a couple of harsh lessons, but it worked out luckily thanks to a manufacturer owner who wanted to do the right thing. And even though he could have argued that because of the way I signed the contract, because legally he's right.

signed a contract that said that's what I agreed to. But he looked at it and said, you know what, I hear you, it isn't right, let's make it right, let's rework it. And I was so grateful for that. I always will be grateful for that.

Mm-hmm. No, that's the right thing.

Adam Callinan (29:16)
Thank you for doing the right thing. Doesn't seem like it should be that hard, but that's

the right thing. So that's great. So how did you launch the product? Did you go direct straight direct to consumer first? Did you go to retail?

Bree Vanleeuwen (29:24)
Yeah, yeah, we did D2C.

We are still all D2C. We're in about 28 doors across the country of just boutique stores. We're not in regional or national distribution yet, so we're D2C. We weren't on Amazon until the following year, so we were just on our own website and I had no idea what I was doing. Like I just, put up a website and initially it was like, I don't even know how, like we got the domain name and then what platform do you use to actually have a website and it was just...

all these things that I just didn't know that seemed so silly now, but at the time...

I just, didn't know any of it, but we got the website up and did most of the work ourselves. We hired a really great graphic design girl who helped us kind of finish things on our platform and get it going. we didn't market, we didn't spend money on Facebook ads. We didn't do anything. I had just for the last, you know, three, four years had been kind of saying on my social media account that had 3000 followers on it. Like, Hey, we're, this is the process is what we're doing. People were following it. And so when I posted on there, like, Hey, we're live.

It was so fun. We got sales all like they just kept coming in and coming in and coming in. And it was the most exciting thing. We were actually sitting at a we were in the Orem City Parade and we were sitting in the meeting for the parade before you can be in the parade. You have to go sit through a meeting. And we were in that meeting when we went live and the whole time it was like, ching, ching, ching. And I kept leaning over, you know, I mean, like, oh, God. Yeah. Yeah. And I was like, what is that noise? Like when that went off the first time, I'm like, what is that funny little sound? And then I was like, that's the best sound I've ever heard.

Adam Callinan (30:45)
Yeah. In your Shopify app. Yeah. That's cool.

Bree Vanleeuwen (30:54)
Thank

But yeah, so that the first the first few weeks, actually a few months were so fun because it was just like natural sales coming in. didn't it was just like it just started selling and it was so fun. And then I realized, OK, after your people know about you, you have to get new people now. Now you have to go find new people to to know about your product. And that was a whole new world for me. But yeah, initially, the launch was just fun. And it wasn't even like I did a like what was your launch strategy?

I figured out how to put up a website and I posted about it little bit on Instagram and that was it. And then after that I'm like, man, yeah, you do need a launch strategy, you need a marketing plan. But I didn't know, again, I didn't know any of that, I just put it up.

Yeah.

Adam Callinan (31:36)
Yeah, that's great though. I mean, I do think that, that this is an important, a really important point for, for, you know, soon to be, or, or want to be entrepreneurs that are, that have an idea and have a thing and have a tendency, whether because of school or because of perception or whatever, that you need to spend like months and months and months creating this insane plan and have the projections and have the pro forma that's five years out. Like that's realistic. And

Bree Vanleeuwen (31:48)
Mm-hmm.

Right.

Adam, I didn't have any of that.

Adam Callinan (32:04)
Yeah, well, no, that's the point. Those people

shouldn't do that. Like to be clear, I'm not saying don't have any plan, but the second you go to execute it, all of it changes. So action in that case, which is exactly what you did, the action is where the education comes from. Like don't overcomplicate it. And you didn't, and it sounds like it really worked. Like it got it moving, it got product in people's hands. I mean, you had to make some changes after that. Yeah, but you started.

Bree Vanleeuwen (32:12)
Yeah.

Yeah.

Yeah.

It did. Yeah, which was the point? Right, right.

Adam Callinan (32:31)
building the plane while you're flying it, but you got the plane

Bree Vanleeuwen (32:32)
Got the plane off.

Adam Callinan (32:33)
off the ground and you didn't over complicate it. And that there's, there's a, there is beauty in that.

Bree Vanleeuwen (32:37)
Thank you. Yeah,

it was naive beauty, yeah, beauty in it nonetheless.

Adam Callinan (32:42)
Whatever, whatever.

It's, it really is cool. It is cool. You talk, I mean, I ended up speaking in just like the world that I operate in now to a lot of entrepreneurs that, have things that they want to do and they, get into this analysis paralysis cycle. And it's like, just start literally doing anything is better than doing nothing. Planning is not doing it's doing nothing. Just do something, anything you'll learn and you'll adjust and adapt and you'll figure it out as you go. That's the way these things work. So

Bree Vanleeuwen (32:55)
Just do it.

Yeah, yep, yep.

100%.

Adam Callinan (33:09)
Why today are people pushing away from sunscreen? Like what are they learning about what influencers are leading them astray and becoming anti sunscreen?

Bree Vanleeuwen (33:17)
Oh yeah, this is a whole conversation. Yeah, I

really think that this movement started. I mean there were always the super super super crunchy people who were like, you know, we don't believe in sunscreen or if they did they would just put a strip of white zinc down the middle of their nose, right? But I think that COVID really opened the floodgates to this where we started questioning everything and I'll be honest even as somebody who was trained in the medical system and been practicing medicine for very long time, I really

really had to rethink a lot of what I had been taught. Right? Like I didn't ever get the COVID vaccine, full disclosure. I know people hate that. just is what it is. My kids never did. My husband never did. Like we just didn't. Which isn't really like me, right? Like I was like, you vaccinate and you do all the things. And then all of sudden there was this moment that switched and flipped where I thought, man, we need it. You know, I also fell into that. what are we being told? What are we being? All these things. You just sort of rethink a lot.

and you start you start thinking about things in a different way. I think the opening of that really affected sunscreen use and I also think TikTok has had a really massive role in why people don't wear sunscreen and why people are starting to tan again. There was this period of time when I grew up in the 80s, well I grew up in the late 80s and the 90s where people were using tanning beds. That was it was like I was 14 years old going to a tanning bed. No one even asked a question about that like

what for? mean it's just it's crazy when I go back and think about it in my mind.

back in those times, you know, you and I have kind of talked about this, no one was wearing sunscreen. Like it just wasn't, it was not a thing that was happening back when I was growing up. It wasn't maybe when I went to the pool for a long period of time, but like as a 16 year old girl, I would lay out a Riverside Country Club covered in baby oil. Like I was trying to get as tan as I possibly could. And I would even go at the tanning bed and get that like, you know, that little heart or the Playboy bunny. Like how, I didn't even know what the Playboy bunny actually really insinuated, but like I

Adam Callinan (35:12)
Yeah, like the sticker sticker thing. Yeah.

Bree Vanleeuwen (35:15)
was putting that on my body,

like, look how funny, like, you know, the playboy when he's white, my skin's tan, like just so dumb. But I didn't know better, it was part of the culture. And so I think there was that period of time. Then there was this middle section where people kind of quit tanning and they started using sunscreen more regularly. And now we're back to people don't trust sunscreen and people want to get as tan as they can. People don't wear sunglasses because the sun somehow magically makes your skin, you know, protect it better against sun rays.

which is false, which is not a true thing.

which I've investigated because again, question everything like I've investigated, that one is not a thing. But I think that that has opened the door to, you know, young girls posting like the UV index is nine, hurry and run out and see how tan you can get. And there's, it's, it's, kind of has come in series, but we're in this wave of people having a lot of distrust of the man and the system and far, you know, big pharma in general. And then really thinking like there's so many benefits to hours and hours of exposure to the sun unprotected.

which again is not real and they have to get their vitamin D in, which again, it only takes about a very, very short amount of time to actually get that in. Yeah.

Adam Callinan (36:23)
Yeah, isn't it like 10 minutes,

15 minutes, it's like a short period of time to have a melanin responses.

Bree Vanleeuwen (36:26)
it's very, very, very short. Like if you sat out

for a total of about 30 minutes a week with unexposed skin, so you know, 10 minutes a day, a couple of times a week, that's it. That's all you need. And yet people think like, I need to lay out for hours upon hours without sunscreen on. Well, no, now you only have a certain amount of vitamin D that your body can take in and utilize properly. And after that point is just excess, there's no benefit. Now you're just doing damage to your skin. there's a, you know,

this

is again, like I think some people take a little bit of information and then just go to the extreme of it. I think we're seeing a lot of extremes in the world right now. We're seeing a lot of extremes in a lot of areas. And I think sunscreen is under one of those extreme moments where people either wear it or they don't. There's not this nice middle area where it's like, well, let's choose a really a safe product. One that has non-toxic ingredients, one that's true mineral and let's be safe and smart about the sun. Let's, you know, try to avoid it between 10 and two. And if we're out in 10 and two, like we're UV rash guard.

and use really good high quality non-toxic sunscreen everywhere else on your face. But there's these conversations of like you either have to not believe in sunscreen or you believe in it and it's very polarized in this time. I don't even know if that answered your question but a lot of thoughts in that.

Adam Callinan (37:40)
Yeah, no, no, it does. I mean, I think there's a couple of things in there that are really important that I entirely agree with. I don't know if you can see on my wall right here, there's literally a sign that says question everything. And it's not because I'm like, Oh, I can't my cameras like attach the desk, I can't move it. But there's literally, and I've had it for 15 years. And it's not because I'm like, I'm like a super conspiratorially, you know, minded person. It's not that at all. It's just, I think the value of the question why is incredible, like a well placed why

Bree Vanleeuwen (37:48)
I can't, I can only see, I can see you up until like, yeah, I can't see it. That's so interesting.

Me either. Yeah. Mm-hmm. I do too.

Adam Callinan (38:08)
It's my last company, Bottlekeeper. built, we got to like 10 million in revenue in a couple of years with no employees, no investors. And everybody told me I couldn't do that. And I always, it's like, why? Well, because you can't, have to go raise money. He's like, why? Well, you can't, because you have to do this. It's like, you get a certain number of whys down the line and the whole thing just falls apart. And so I think it's, I think it's important to ask those questions. And I also think, I also think that all the bad stuff happens at the extremes.

Bree Vanleeuwen (38:12)
my gosh.

So incredible.

Good for you, Adam.

Yeah.

Adam Callinan (38:37)
in literally everything. Like, I mean, you can go down the list, like politics, religion, military, non-military, like just all the bad stuff. Do you raise a bazillion dollars? Do you raise no dollars? Do you like all of it? It happens. The bad stuff is in the extreme. So operating somewhere in the middle, doesn't, we don't have to have a binary outcome. It doesn't have to be a yes or a no. There is like this whole space in the middle there, which is where I frankly, I think that's where all the good stuff is. It's like, that's kind of where the balance lives.

Bree Vanleeuwen (38:43)
Totally.

Yeah.

I love that you have that saying up there.

Yeah, I, I've never felt that way more than I do now as well. And I agree. I'm not a big conspiratorial person, but I do think that there are some things that we've been told for a long time. And when you look back, you're like, but why is that? Why have we been told that? Why is that the way that that is? And I think someone coming in having no business background, mean, like I, I don't even still know how to do an Excel spreadsheet. Like it's still not something that's in my wheelhouse of knowledge. Like I just don't have a business background being able to come in

it with those kind of eyes and say but like you know when someone tells me it's done that way and me being able to say that's so odd that's weird why are we doing it that way and then saying this is just how it's done has really opened up the world for me of well maybe that's not how it should be and and being able to switch that a little bit but yeah I love I love this idea and I have I have accepted it into my life lately like question it ask why and then some things are done for a really good reason there are some things that are

place and are done a certain way because it's the safest best practice and those things yeah we should keep those around right like my product gets tested for spf testing although the spf testing process also why this is not a good process but i can't change that unfortunately i have to play the game that's one of those categories of like wow this is question everything the spf testing is really a big question mark over here but it is what it is but then the next layer is okay we've played that game we've passed the spf test

Now the next layer is you'd have to test the product at three different stages and it is really good practice because you're checking for organisms and ingredient amounts and all those things. So some of those best practices, yes keep those around, I'm all about them, but other ones, yeah question it. Why, why, why? Why is it this way? And if it doesn't make sense, fix it, change it, don't do it that way. Yeah.

Adam Callinan (40:50)
And if someone answers it, because that's just the way it is, that should throw up every red flag possible in your brain of like, ooh, that probably needs to be improved or done entirely differently or rethought.

Bree Vanleeuwen (40:52)
That's the way it is.

But don't you think that's kind of, that's because this is kind of, a lot

of mainstream school is this way. Like my daughter will come home to me and ask me these questions and I catch myself all the time being like, because this is school, this is what you do. I'm like, huh, that.

This is a horrible answer. So it has fed into every area of my life, even with my kids. get his, like, I've pulled them out of standardized testing because why, why are we doing that? It's just been done that way for so long. Like my kids really need to be standardized tested in third grade. No, this is not a thing that should be happening in my, in my opinion or in my world. So yeah, it's fed into a lot of different areas of my life.

Adam Callinan (41:18)
Yeah.

I spend a lot of time, I have young kids as well, four and a seven year old, and spend a lot of time with them catching myself on the same thing. And I try to be really conscious of it when I feel myself starting to do the, because I said so. And like, I have to stop and kind of, yeah, it's like, have to walk away from it for a minute. Yeah, and come back and explain the why. Because I do think that, you know, trying to get somebody to understand how or what to do without explaining to them the why is,

Bree Vanleeuwen (41:46)
Then you know you're just tired. Ask me tomorrow.

Yeah.

Adam Callinan (42:05)
difficult. I mean, and that's just a leadership thing as a whole, like just demanding someone to do something without explaining to them the rationale. You know, it's like teaching a man to fish versus just giving them the fish. But it is hard, you know, when you are tired, and five year old that's just going the alternative to that is then they just start asking why for everything you're like, because I said so.

Bree Vanleeuwen (42:05)
Mm-hmm.

Totally.

So much easier.

I really, yeah, it's a slippery slope, Adam. It is

a slippery slope with kids, yeah.

Adam Callinan (42:28)
Yeah, it is.

So shifting gears a little bit, you know, going from the world that you that you've been operating in, in, you know, in medicine, you know, as, as a PA and as a mom and shifting into this wild world of entrepreneurship that you have, you know, in the handful of years you've been doing it now, you know, five or six years, even if it, if it was blended with, with work and family, we have these wild ups and downs. How do you deal with that?

Bree Vanleeuwen (42:36)
Mm-hmm.

Mm-hmm.

Adam Callinan (42:57)
how, are the things that you have done in life to try to manage and maintain while also, you know, keeping a household and doing all the things that we have to do as parents.

Bree Vanleeuwen (43:07)
Well, that's a really good question. It's a very deep question.

I'm going to talk about the thing that I think is the most beneficial, especially for female entrepreneurs, the thing that I probably struggled with the very most. This has so many layers to this question. I could think of so many ways to answer this, but I think the one I want to focus on is the female entrepreneur aspect of this. Growing up, I didn't see women-owned businesses. Like, it wasn't something that I saw. The only person I ever saw owned a business was my great-grandma, my grandma, who owned a, she was a hairdresser and she owned a beauty shop called Vans Beauty Bar.

I watched her, but in my mind that wasn't the same thing as owning, like my grandpa owned a plumbing store and he had tons of employees and they would go out and do plumbing in the community. like in my mind, he was the business owner and she was just working. Like I didn't see women.

own businesses outside of that. I don't even think as a young person that clicked. Now looking back, I'm like, wow, she was an entrepreneur. She was, she owned a business, but that didn't click as a young girl. I always thought about, you know, my grandpa over here making the money and running the business and hers was just like a side hustle or something. I don't know how I pictured it, but growing up, I just didn't see that. And so, sorry, I was raised by a single mom who was a school teacher and her entire pitch to me my whole life was education, like get an education.

get an education. was very traditional, which is why I ended up in medicine. Education was everything, Like formal, traditional education and degrees were so important to her and then they were important to me because they were important to her.

And I didn't see women owning companies. didn't see women going out to be an entrepreneur. didn't see women doing that. So when I went down this path of doing that, I didn't know how to do it. I didn't know how to juggle at all. didn't know how to not feel guilty about juggling at all. didn't. It just it was a big mystery to me. And what I found was that you just need to set up the right systems and you need to get the right amount of help. And I think as a woman and maybe it's just a me thing, I don't know.

so resistant to that help. was like, no, I can do it all. can keep the laundry going and the house good and the kids and the business. Like I can do all the things and I can even keep my job and I'll just have this as a side hustle. I thought that in my head for a long time, like that's just sort of what I had pictured. And then what I realized is if you're really going to go for it, if you're really going to be an entrepreneur, if you're really going to do this, you have to go for it fully and you got to set up the system and dive in and go all in. But what that looks like is you need help.

you have to have people that can pick up the pieces that you're dropping. So I have a really great system around me of people that help. Like I have a fantastic full-time person. Her name is Katya. She is my right arm. I would not, it would just be like pulsating, dying of blood loss over here without her. She keeps my life running and does the things that I used to do in the home that I have now passed on to her. That doesn't mean that she's taking over being a mother.

means she's putting in the laundry, she's putting away the groceries, she's dropping my kids off sometimes if I have a meeting, she is picking up the house, she is upstairs with my kids right now running around, like she is filling in for me where I can't be there and that used to be in my mind like I was failing, that I wasn't fulfilling the role that I was supposed to because I'm a mother, but the truth is like I passed off the things that were menial and not important to me like...

that I could pass off. Like I don't need to be the one putting the clothes into the washing machine and folding them. And I don't need to be doing that. I can hire somebody to do that while I can be doing, I can be working over here and reading a book to my kids or doing this activity with them, right? Like I had to do those trade-offs. And I don't know why that was so difficult for me at the beginning to think that I could hire that out or that I could find people to fill those roles for me. But there's no way to do this without that. And that's the trade-off. And if that isn't something that you want to pass off, if you don't want to hand those things

off, you're probably not going to be successful over in this area because you can't do everything all at once. You can do everything, just not everything all at once. And you have to decide what things you're willing to trade off and let go of. And I think anyone who thinks that...

You know because I get this question all the time like how do you do everything how do you do it all? I'm like I don't. The answer is like I don't do it all. I don't do everything. I pick the things that are really important to me and I protect them and I keep them and I do those things and the other things that I can pass off I hire that out. I don't do everything. I do the things that are really important to me over here in this bucket and in this bucket I find people that can fill those needs.

So that's been the most important thing for me. Like that's been the way that I haven't lost my sanity is that I think there's a lot of people out there, women, I hate to keep pointing us out, but like we want to do it all. And I think we have this pressure on ourselves that we should be doing it all. And the truth is you can't and you shouldn't be. And if you want to be an entrepreneur and you want to own your own business, you literally can't do all of the things that you used to do. You're going to have to have a trade off. And that was hard for me to let go of it first. And now I'm, I wonder like how I ever thought

it was okay for me to have the mindset of anything else. But it was a big mindset shift for me and I had to set up the systems.

Yeah.

Adam Callinan (48:08)
Yeah, it's evolution. I mean, that's it's the education that you got through that. And that's incredible advice for anybody, particularly for, for women and moms, because it does hit us different. Like it hits debt. It hits dads differently. There's no question.

Bree Vanleeuwen (48:13)
Yeah.

Yeah, I hate to point out the women thing. It's for everybody. Yeah.

Well, it's funny. Like I was getting interviewed

by a magazine for, I won't say the magazine. Anyways, there was an interview I was doing and the girl asked me like, how do you, how do you juggle everything as a mom and an entrepreneur? And I think I probably laughed pretty hard at the question because like, again, you don't juggle at all. Like you have to put down some balls and keep the glass ones and put the rubber ones to someone else who can juggle the rubber balls. But I went to my husband and I asked him like, has anyone ever asked you that? Like you own your own business.

anyone come to you and said how do you juggle being a father and running a company? And he's like no I've never no one's ever even thought to ask me that question.

And I think that's very telling. I think that's a very telling mindset of our society that like women are supposed to do everything and they're supposed to run it all and be okay with it. And like our minds are multitaskers and that we have this superpower ability that we have more hours in the day and we're able to do it all. And the fact is like we don't and we can't and the pressure that society has created and that the look of how it's supposed to look and the pressures of that. I mean, it's 2026. It's a different time of life. It's not the 1950s.

And if you're going to choose this, you're not going to, it's not, you can't have everything over here. And I think you just have to accept that. And that was the biggest mindset shift for me that I've ever had. And my husband was the one really encouraging me like, let's just get help. Let's hire someone. And I'm like, no, I can do it. I can figure it out. And he's like, honey, I don't cut our grass. Like traditionally that's, that's like the guys, that's the guy's role. Like you're supposed to get out there and cut your grass every Saturday. He's like, I want to go play with.

Adam Callinan (49:57)
Yeah.

Bree Vanleeuwen (50:01)
kids and if I can afford to hire someone to cut my grass it gives them a job and it gives me some free time. I'm gonna go hire that job out. Hire someone to do the laundry. Like you don't have to put the clothes in the laundry and I'm like holy 1950s how did I end up in this mindset? You know like why did I think that that was my job in the first place and like that I couldn't find someone to help us get that done. So yeah I think that was probably the biggest shift and I had a really support I have a very supportive husband

who helped me adjust to that to help me kind of think like he does and as soon as he said the cutting the grass thing I'm like yeah you don't cut our own grass and I've never even thought twice about that and it's fine and he said yeah because I'm playing with our kids like you know on Saturday I'm not cutting the grass I'm throwing a ball with our son like that's the trade-off and I thought man that's the trade-off yeah

Adam Callinan (50:52)
That really is great. I don't have anything to add to that. That I feel like that should just be left left on its own. Where do you want people to find you? I mean, I'm on the daily shade side. It looks like at least as of right now you're you're out of product, which is a great problem to have. Small problem, but.

Bree Vanleeuwen (50:53)
Good.

Yeah, I am sold out, but I will be in stock.

I will go pick up product next week, which is very exciting. We manufactured a few weeks ago and then we filled bottles and it's all this testing I was talking to you about how they have to go through and retest. It's a very particular third party testing situation, which is again a good system. It should be there. I'm proud of it. It should be there. So we pick up product next week and we'll have, you know, a lot of product in about a week. So you can go to DailyShade, D-A-I-L-Y, Shadeshade.com. That's our website and you can do a pre-order.

all the pre-orders that we're getting now, we're giving them free gifts just for being patient and waiting, like a free shade brush and a free bag, things like that, just for being such patient customers. But yeah, go to our website. And then our Instagram is DailyShadeSunscreen. And it's called DailyShade because you're supposed to put your sunscreen on every day, right? Like DailyShade putting on your sunscreen every day. But yeah, you go to our website, our Instagram. My personal Instagram is Mrs. UnderscoreSunscreen. So if you're looking for, you know, any kind of like individual advice from me,

find me on both accounts, they'll send me the message on the daily shade one or at Mrs. Sunscreen as well.

Adam Callinan (52:12)
Perfect, I'll make sure all the links to that end up in show notes. This has been really fun. I deeply appreciate your going deep on answering at a very personal level, the structure and things that you've been able to put in place to big problems on. Really powerful.

Bree Vanleeuwen (52:13)
Okay.

Thank you. I thank you. And I love that my girls and my son get

to see it done that way. I mean, it's a different way than I grew up and it's fun to be able to have them like this is now their norm. This is what's normal to them. And I think that's if nothing else, like even if I never saw another bottle of sunscreen in my life, like that's very powerful for them to see that.

Thank you, Adam. That was so fun. Thanks. Thank you.

Adam Callinan (52:47)
Yeah, it is. Thank you again for coming and sharing time

with us. Really appreciate it.