Preview: The Downside of Fame w/Jason Falls

A preview of Season 1, Episode 3 of Opinion Party, where hosts explore the complexities of fame in marketing, discussing the pitfalls of pursuing fame for its own sake versus focusing on genuine influence. They introduce Jason Falls, who shares insights from his book 'Winfluence' and emphasizes the importance of strategic influence over mere celebrity endorsements. The conversation delves into the impact of influencer culture on youth, the necessity of building trust with customers, and the future of marketing in an oversaturated digital landscape.


Find us at https://www.theopinionparty.com

Opinion Party is brought to you by:
BAV Group, the world’s leading authority on data-driven branding. ™️

Our strategic consulting services transform brand growth into brand = growth. Whether you need to analyze, transform, or grow your brand, our team provide solutions based on 30 years of proven methodology and results.

Learn more at https://www.bavgroup.com.


CREDITS:
Hosts: Laura Jones and Jason Gaikowski
Executive Producer: Mark Richardson
Editor: Gabriel Montoya
Spiritual, Menu, and Technical Advisor: Ketzirah Lesser
Research: Aly Ryan

Creators and Guests

Host

Jason Gaikowski

Atypical Thinker. Agent of Change. Sparking Human Centered Growth across Health, Auto, Tech & Finance. Loves bikes and mountains, even when it hurts.

Host

Laura Jones

CEO on a mission to transform data-driven branding one bit at a time. Enthusiastic yogi, girl mom, Girl Scout Leader and change maker.

Guest

Jason Falls

Influence Marketing Thought Leader, Strategist, Author, Speaker, Podcaster

What is Opinion Party | The Marketing Podcast?

The marketing podcast where we interrogate marketing's most deeply held beliefs through data and expert insights.

Brought to you by BAV Group

Find us at https://www.theopinionparty.com

Opinion Party is brought to you by:
BAV Group, the world’s leading authority on data-driven branding. ™️

Our strategic consulting services transform brand growth into brand = growth. Whether you need to analyze, transform, or grow your brand, our team provide solutions based on 30 years of proven methodology and results.

Learn more at https://www.bavgroup.com.

CREDITS: Season II
Hosts: Laura Jones
Executive Producer: Laura Jones & Ketzirah Lesser
Production: Bronac McNeil Photography & Film

Laura Jones: 00:01

Hey, everyone. Welcome back to Opinion Party. I'm Laura Jones.

Jason Gaikowski: 00:06

And I'm Jason Gaikowski.

Laura Jones: 00:08

And we're here today to dispel the most pervasive myths in modern marketing through the cold, cruel lens of data.

Jason Gaikowski: 00:15

You know, chasing fame for the for the sake of fame. Like, we know what that looks like. Yeah. It looks like Real Housewives. Right?

Jason Gaikowski: 00:25

Chasing excellence for the sake of excellence. We know what that looks like. That looks like Taylor Swift. And I don't know about you, Laura. I have a lot more interest in being like Taylor Swift than I do like being a Real Housewife.

Laura Jones: 00:39

Yes.

Jason Gaikowski: 00:40

Come on in, Jason Falls, author of, Winfluence, a book, host of a podcast also named Winfluence, University of Louisville, professor of communications. I'm sure he's got a lot more accolades of which I am, unfamiliar.

Jason Falls: 00:55

It's hard work to make to get an audience, much less maintain it.

Laura Jones: 00:58

Yeah. What are some of the most, you know, pervasive examples of where, you know, an influencer or brand is just really kind of connecting in in the wrong way?

Jason Falls: 01:08

Well, mean, in the wrong way, it happens every day. Most of the content you see out there on social media is crap, because these people don't know what they're doing. But the brands that have succeeded with social media influencers or influence marketing, they're going at it with how can we be useful in helping that audience accomplish what they wanna accomplish as influence marketing evolves and becomes more and more impactful to consumers as they're making buying decisions. The way to make magic happen is for the brand to get the hell out of the way. Let the content creator figure out how they're going to connect with their audience in a meaningful way that is going to help communicate the message.

Jason Falls: 01:49

Stay out of the way. Get the requirements. You know? Get your legal team and whatnot to just sit in the corner and be quiet for a little while. And just give the brief to the creator and say, we want you to communicate this message, but we want we know that you know your audience better than we do.

Laura Jones: 02:06

That was so fun, Jason. I just love a good opportunity to talk about Taylor Swift and fame and help some marketers make some good decisions. We hope you all had as much fun on Opinion Party as we had with you today.

Jason Gaikowski: 02:20

Thanks for joining us.