Your Next Act: The Six Growth Accelerators for Creating a Business You'll Love for the Rest of Your Life

A Step-by-Step Guide to Reinventing You and Your Business
You—and every entrepreneur—will inevitably face challenges at some point in your career. These challenges might include:
  • Feeling stuck or stagnant.
  • Realizing you’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for.
  • Desiring to do something new that brings more impact and joy but not knowing what it is.
If this resonates with you, it might be time for a reinvention.
Perhaps you’re content with your current business but need a total upgrade—better offers, higher-ticket products, and improved customers. Or maybe you’re ready for Your Next Act. You might have recently exited your previous venture, but assembling a team to quickly launch a new one feels hard, expensive, and time-consuming.

The solution? Reinvent yourself and your business by creating a Category of One brand—one that attracts ideal customers who are already sold on your products and services. This path leads to higher revenue, greater impact, and deeper fulfillment.

About the Book
This short guide, written by business expert and serial entrepreneur Mike Koenigs, will walk you through the key steps to reinvention:
  1. Mindset: Develop non-negotiable values to reimagine your business.
  2. Market: Identify your ideal audience by asking, “Who do you want to be a hero to?”
  3. Model: Design a profitable business model that delivers a brand promise, creates transformation, and simplifies delivery.
  4. Message: Craft a message that resonates with your perfect prospects, compelling them to raise their hand and buy quickly.
  5. Media: Select the right platforms to reach your audience and drive conversions.
  6. Multipliers: Leverage strategies to amplify your success and attract more customers.
Who Is This For?
Your Next Act is a powerful framework that works in nearly every industry for entrepreneurs and business owners worldwide. Whether you’re in funded startups, financial services, wealth management, professional services, private equity, insurance, coaching, SaaS, construction, real estate, or healthcare, this guide is designed to help you grow and succeed.

Praise for Mike Koenigs
“Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.”
 – Tony Robbins

YOUR REVENUES MULTIPLY
"Every time there's a significant tech marketing breakthrough, over the last 30 years, Mike's always been a trailblazing leader for ambitious entrepreneurs. If you're around him and his team for a day, everything in your marketing gets significantly easier, faster, cheaper, and your revenues multiply. This will an exponentially greater result now that Mike has mapped out how AI can transform both your back stage and front stage. This is my 50th year of coaching, and Mike makes my top three list of great, helpful marketing transformers."
DAN SULLIVAN
Co-Founder of Strategic Coach, Bestselling Author

“Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice."
DAVE ASPREY, founder BULLETPROOF COFFEE

“Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives.
[JJ Virgin]

Creators and Guests

Host
Mike Koenigs
Mike Koenigs is an entrepreneurial dynamo who doesn’t just play the game—he rewrites the rules. He’s built and sold four businesses, two to publicly-traded companies, racking up over $100 million in revenue and serving 54,000 customers across 121 countries. As a 19-time #1 best-selling author, he churns out hits faster than most people can read them. After beating stage 3A colorectal cancer, he penned Cancerpreneur, turning a personal battle into a beacon of inspiration. Beyond his own ventures, Koenigs excels at building brands, reinventing founders and entrepreneurs, and guiding them to their next big act through his work at Superpower Accelerator. Check him out on his website, LinkedIn, Facebook, or podcasts like Capability Amplifier and The Big Leap. He’s the go-to advisor for heavyweights like Tony Robbins, who raves, “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with.” Peter Diamandis calls him the “Arsonist of the Mind.” Oh, and he’s raised $2.6 million for humanitarian causes, proving he’s as generous as he is driven. Mike’s story? It’s resilience, humor, and relentless hustle rolled into one.

What is Your Next Act: The Six Growth Accelerators for Creating a Business You'll Love for the Rest of Your Life ?

A Step-By-Step Guide to Reinventing You and Your Business

You and every entrepreneur, at one time or another in your career, face any or all of the following:

You’re stuck. You’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for. You want to do something new that has more impact and joy…but don’t know what it is…
You need a reinvention. You’re okay with your current business but need a total upgrade—better offers, higher-ticket products, and better customers.
You’re ready for Your Next Act. You’ve recently exited, but finding a team to create all the “stuff” to get it off the ground quickly is hard, expensive, and time-consuming....
The path to higher revenue, more impact, and greater fulfillment is to create a category of one brand, where the ideal customers and clients come to you, already sold on your products and services. This short book by business expert and serial entrepreneur Mike Koenigs will help you:

Develop the right MINDSET of non-negotiable values to reimagine your business
Target the ideal MARKET who you can effectively serve, “Who do you want to be a hero to?”
Design a profitable business MODEL to deliver a brand promise, transformation and simplify delivery
Pinpoint the MESSAGE that resonates with your perfect prospects, makes them raise their hand and buy quickly
Choose the proper MEDIA to get in front of your audience and drive them to buy now
Amplify your success with a variety of MULTIPLIERS that attract and close your market
Your Next Act works in virtually every industry, for virtually every business owner or entrepreneur, anywhere in the world: from funded startups, financial services, wealth management, investing, professional services, legal, private equity, insurance, business coaching and advising, space, software, SaaS, construction, manufacturing, real estate, and healthcare.

Mike Koenigs:

Hi. I'm Mike Koenigs, and I'm the author of Your Next Act, How to Create a Business You'll Love for the Rest of Your Life. Make sure you listen to the end of the segment for a sample track that's not in the printed or digital book. It's called the best and fastest way to make a $1,000,000,000. As a business owner, entrepreneur, or thought leader, you know the challenges that come with running a complex business.

Mike Koenigs:

You may be feeling stock burned out or simply ready for a change, and these are common challenges that many entrepreneurs face at some point in their careers. Now the first challenge is feeling stuck. You may have outgrown your current business and wanna do something new that has more impact and joy, but you don't know what it is. You're looking for clarity in a way to create something new. The second challenge is the need for reinvention.

Mike Koenigs:

Your current business may be doing okay, but you know it could be better and you wanna upgrade to higher level and higher ticket products, better customers, and a more effective positioning packaging and messaging system. And the third challenge is the desire for your next act. You may have recently exited a business, but creating a new one from scratch can be hard, expensive, and time consuming, and you want shortcuts and a strong personal brand that will multiply the value of everything you touch for the rest of your life. That's where your next act comes in. And in this short book, I'll show you how to overcome these challenges and create a business you'll love for the rest of your life.

Mike Koenigs:

And you'll learn the 6 growth accelerators that will help you develop the right mindset, target the ideal market, design a profitable business model, craft a powerful message, choose the right media, and amplify your success with a variety of multipliers. And with your next act, you'll discover the secrets to creating a category of 1 brand where the perfect customers and clients come to you already sold on your products and services. Don't wait any longer to start your next act. Get your next act now on Amazon Audible and start building the business you've always dreamed of. Now here's the first part of the best and fastest way to make a $1,000,000,000.

Mike Koenigs:

Now if you enjoy getting out of your way and into new things and new ways of thinking, you'll really enjoy the rest of the book. I've been asking people this simple question. It really illustrates what I covered in the previous segment, and it's this. I ask people as I'm about to start working with them, do you know the best and easiest way to make $1,000,000,000? Now, a couple caveats first.

Mike Koenigs:

You can't inherit it. You can't win it. You can't steal it. And you also, can't start with 2,000,000,000 and lose a 1000000000, or start with 10,000,000,000 and lose 9,000,000,000. I get those answers all the time.

Mike Koenigs:

So the way I frame this for people is I say, alright. Tell me the best and fastest way to make a $1,000,000,000. Now, invariably, what someone will say is, well, I think it's something like sell a million of something to a 1000000 people or sell a 100000 of something to an and I and I I stop them. I let them go on and on for a little while and I go, okay. Now I don't wanna be a jerk here, but I'm gonna just tell you that's the stupidest answer and I'll tell you why.

Mike Koenigs:

Most people, even if they're successful, haven't used whatever is great to help themselves yet, much less sold it to someone, 1 person or 10 or a 100 or a 1000 or 10,000 or a 100,000 or a 100,000 or a 100,000 or a 100,000 or a 100,000 or a 100,000 or a 100,000 or a 100,000 And do you know how hard it is, how unbelievably hard it is to sell a 1,000 things to a 1000 people? It could take a long, long time. Amazon and Audible only let us create 5 minute previews. So if you wanna hear the rest of that chapter, you'll need to download the book. Just go for it.

Mike Koenigs:

I promise you'll enjoy the content, and it will definitely excite and motivate you towards creating your next act and a business you'll love for the rest of your life. This is Mike Koenigs. Thanks for listening.