Subscribe
Share
Share
Embed
It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.
Robby: You're listening to the
Brand ED Bullet from the Brand ED
Podcast, four freaky fast Friday wins
to get you going for your weekend.
Let's go.
Win number one, something to try.
Every day, you're building your
brand and your business on one of
the most tangible aspects of your
brand is your visual identity.
You know, what as your logo or
your brand colors or the fonts
that you use at your overall design
vibe, that's part of your brand.
And that means several times a day,
you need to use your brand colors.
You fire up an email and you
need your primary blue color or
your primary brand red color.
Or you're building a landing page
or a quick lead magnet, and you need
that brand color over and over again.
Do yourself a huge favor and save
your brand colors as text shortcuts.
On a Mac, you don't even need a fancy app.
Go to your system preferences
then to keyboard and then to text.
Once there, click the plus button and
then you'll add the shortcut you'll type.
And then the brand color
along with your hex color.
For example, one of my
primary brand colors is red.
My keyboard shortcut is colon red.
And then that will
supply my red hex color.
If you need a more robust text
replacement app, check out my favorite.
Itâs called TextExpander, and I'll
put a link to that in the show notes.
Win number two, something
a client recently asked.
A client came to me, frustrated
with how to message her
successful consulting business.
She was already successful and she
wanted to keep growing her business.
She wasn't a newbie,
but her message frustration is extremely
common and that's because there are
lots of consultants, whether you're
a business to business consultant or
a business to consumer consultant,
there are so many options out there.
It is very difficult to
nail down your messaging.
This problem is very, very common,
but finding this solution isn't.
To help tackle this at
crafted a four week challenge.
I call it the headstart sprint
and together we wrestled her
messaging challenge to the mat.
For your messaging to work
and position your business.
It's got to check these boxes.
Number one, it has to be easy enough for
a fifth grader to understand what you do.
It has to be compact enough that a busy
potential client or customer will listen.
And three, it has to be passionate
enough that your ideal client knows
that you are the solution for them.
If your message is foggy or you
fumble through a different message
every time you go to share it.
If it's not represented loud
and proud on your website.
Do your business, a favor and consider
joining me in the next headstart sprint.
You can message me.
My email is in the show notes.
And I'll be glad to include you
the next time that comes around.
Win number three,
something to think about.
On one of my recent mastermind calls,
a friend who's a consultant was
wrestling with where he wanted to take
his consulting business in the future.
I shared this from my own experience.
I said, "I asked different questions
at 50 than I did when I was building
a consulting business in my thirties."
Remember, you only find the answers
to the questions that you ask.
I'm curious, what's one question you're
pondering right now about the future
of your own consulting, coaching,
or fractional advisory business?
Win number four, something personal.
Recently, my middle son left his
teenage years behind and he turned 20.
He was off at college, doing great things.
And so on the morning of his
birthday, I took a few moments to
just reflect with coffee in hand and
the stillness of the early morning.
I gave myself some space to remember
the fun memories and the future dreams
that filled my mind about his life.
It turns out it was a wonderful
way to celebrate him, even though
we were separated by few hundred
miles with him off at college.
Later that day, I shot him a private text
to share what came to mind as I reflected
about the gift of having him as a son.
I wanted him to know in the middle of
what probably felt like an ordinary
day of going to class on his birthday,
that he was being celebrated.
Try that out yourself the next time
you have a family member who may
not be close to home, who has a
birthday, let me know how it goes.
Thanks for joining me on this
episode of the brand ed bullet.
Good news.
You don't have to scroll through the show
notes to find the links to any of the apps
or other wins mentioned in this episode.
Instead just hop on my email list
and you can get these four wins right
in your inbox months in advance.
Just go to Robbie f.com
forward slash Friday.
That's R O B B Y f.com
forward slash Friday.
I'd also love your help getting
this into the hands of more people.
So go and leave a review on apple podcast.
And then share this with your friends.
Feel free to email me using the link
in the show notes and tell me which one
was your favorite from this episode.
Have a great weekend and go
and build a life giving brand.